Smeg presents the 50’s Retro style juicer
The contemporary world is a true adventure, bursting with stimuli for each and every one of our
senses. Take taste, for example: modern palates are curious and always on the lookout for new
discoveries, sometimes nostalgic for “mum’s home cooking”, but more often contemplative - we
are table-philosophers, ready to adapt our habits and expand our horizons.
More and more consumers are looking at ways to improve their lifestyle and eat fresh and
healthily, and we can take full advantage of this, enriching our diet with the help of the new
Slow Juicer, the newest addition to the 50’s Retro Style Small Appliances family.
Smeg’s all-new SJF01 Slow Juicer produces fruit and vegetable juices of the highest
quality in terms of nutritional benefits: the unique cold-extraction SST ™ Slow
Squeezing Technology (43 rpm) means that it is now easier than ever to consume the
nutrients you need as part of a healthy, balanced diet.
The “worm-screw” auger made from Ultem ™, a cutting-edge material offering superb
durability, reproduces the classic manual squeezing action, gently pressing the ingredients
against the walls of the strainer, which is equipped with holes of two different diameters. Using
the lever provided, you can adjust the density of your juice, letting more or less pulp
through. This pulp is rich in proteins, carbohydrates and fats, and just the right amount of dietary
fibre. Drinking a juice 10 minutes before breakfast, lunch or dinner is 4 times more effective in
terms of delivering benefits than consuming the same foods normally.
Blade juicers give off heat as they work: they break down the ingredients until the desired
consistency is reached but also destroy the cellular structure of foods, producing air bubbles
SMEG S.p.A.
T +39 0522 8211 F + 39 0522 821452
Via Leonardo da Vinci, 4
42016 Guastalla (RE)
smeg@smeg.it www.smeg.it
Press contact:
Smith-Petersen
T +39 02 36537328
Via Buonarroti 4
20145 Milan, Italy
smeg@smith-petersen.com
and triggering degenerative processes such as oxidation that consequently change the taste, the
appearance and above all the nutritional properties of what we drink. The Smeg slow juicer,
however, extracts juice via the cold-press method, producing totally fresh,
concentrated juice with the zinging colours and smells of the original ingredients.
The design of the slow juicer allows it to be used immediately: pitted, chopped fruit and
vegetables can be loaded vertically, with no need to remove nutrient-dense skins, and amounts
are easy to control. The juice that is produced is collected directly in a jug, while the pulp
is channelled via an outlet into a special container. If the juicer gets blocked, the “Reverse”
function reverses the direction of rotation of the auger, before returning to normal
operation. The slow juicer offers a range of advantages, including powerful performance and
low energy consumption, and all components in contact with the juice and the
ingredients are BPA-free.
The aesthetics of the appliance feature the popular rounded shapes of the 50’s Retro Style line,
as well as the range’s characteristic colours: bold and vivid black and red, buzzing with
concentrated energy, and the reassuring homeliness of soft cream and blue.
Healthy living is the primary goal of Smeg’s slow juicer, and the recipe book which comes
with it is full of tips and ideas, from preparing traditional recipes such as ice cream and
juices, to making soy milk and extracting juice from grains, roots, and pine needles, the latter
of which are particularity rich in vitamin C.
SMEG S.p.A.
T +39 0522 8211 F + 39 0522 821452
Via Leonardo da Vinci, 4
42016 Guastalla (RE)
smeg@smeg.it www.smeg.it
Press contact:
Smith-Petersen
T +39 02 36537328
Via Buonarroti 4
20145 Milan, Italy
smeg@smith-petersen.com
Smeg Spa
SMEG, one of the largest Italian domestic appliance companies in the world, was founded in
1948 by a family of entrepreneurs, whose passion and expertise led to the development of the
established and ever-expanding business that it is today. Founded as enamelling and metal
working business, the company still retains its original acronym SMEG, for Smalterie
Metallurgiche Emiliane Guastalla, which refers to its original activity. Over time, the brand has
established itself, gaining iconic status for the aesthetic and technological characteristics of its
products - the fruit of the company’s unique attention to research and development of exclusive
products and technologies. For SMEG, every new product is special, born of extensive research
and planning in terms of forms, ergonomics and functions. The aesthetic research carried out in
its advanced internal design department draws on the skills of architects and designers of
international acclaim, such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson,
Giancarlo Candeago, Matteo Bazzicalupo and Raffaella Mangiarotti.
Today, Smeg is an international company with a worldwide presence, boasting 18 global
subsidiaries (France, England, Belgium, Spain, Germany, The Netherlands, Sweden, Denmark,
Portugal, Russia, Ukraine, Kazakhstan, The United States, South Africa, Australia, Mozambique,
Poland and Mexico), a representative office in Saudi Arabia and an extensive network of
distributors.
SMEG S.p.A.
T +39 0522 8211 F + 39 0522 821452
Via Leonardo da Vinci, 4
42016 Guastalla (RE)
smeg@smeg.it www.smeg.it
Press contact:
Smith-Petersen
T +39 02 36537328
Via Buonarroti 4
20145 Milan, Italy
smeg@smith-petersen.com
SJF01CREU
Slow juicer, 50’s Retro Style, cream
-
Plastic body and hopper
Stainless steel cycle activation/Reverse function ball lever
Technical features
-
‘Slow Squeezing Technology’ (SSTTM)
Rotations: 43 rpm
Juice density regulation lever
500 ml juice collector bowl in TRITANTM
Auger and strainer rotating brush in ULTEMTM*
Strainer rotating brush with 4 silicone brushes, for a pure juice
‘Reverse’ function available
Power: 150W
Anti-slip feet
Net weight: 7.2 Kg
*Ultem is a SABIC trademark
Accessories included
- 2 strainers (fine and coarse)
- 1 pusher
- 1 juice container(1 L)
- 1 pulp container (1.6 L)
- 2 cleaning brushes
- 1 recipe book containing 12 recipes and recommendations
General specifications
Dimensions LxWxH 269.6 x 170.6 x 412.6 mm
Net weight 7.2 Kg
Available colours
Model
Black
SJF01BLEU
Red
SJF01RDEU
Baby blue
SJF01PBEU
SMEG S.p.A.
T +39 0522 8211 F + 39 0522 821452
Via Leonardo da Vinci, 4
42016 Guastalla (RE)
smeg@smeg.it www.smeg.it
Press contact:
Smith-Petersen
T +39 02 36537328
Via Buonarroti 4
20145 Milan, Italy
smeg@smith-petersen.com