FOR IMMEDIATE RELEASE
Contacts: Jamie Murphy
Knowledge Factor
512-917-5674
jmurphy@knowledgefactor.com
Pearson & Knowledge Factor Partner to Bring the Science of Learning & Memory to
Higher Education Classrooms
Boulder, Colo. (August 10, 2012) –Pearson, the world’s leading learning company, and
Knowledge Factor, Inc., the reseach and development leader in adaptive science-based
learning software, today signed a partnership agreement that will launch the first suite of
MyLabs/Mastering offerings powered by Knowledge Factor’s amplifire™ learning engine in
higher education institutions.
Over the next three years, Pearson will add amplifire – the most scientifically-advanced,
adaptive learning application on the market – to its adaptive family of digital tools, incorporating
the software into 150 of its digital MyLabs/Mastering titles across multiple subjects and
disciplines and offering students access to amplifire via web, table and mobile device.
“We were drawn to Knowledge Factor's amplifire technology for several reasons,” said Paul
Corey President of the Science, Business & Technology division at Pearson. “The ‘dynamic
study modules’ provide students with a tool that is engaging, has an easy-to-use and intuitive
interface, and fosters retention of content and concepts by employing some fairly advanced
learning science techniques. The mobile app was especially appealing because it gives today's
on-the-go students more opportunities to practice; and there is no getting around the power of
practice.”
A small, first suite of titles will go live December 2012 for use in Spring semester anatomy &
physiology courses, under the name Dynamic Study Modules. The bulk of the roll out will take
place in Fall 2013 across a much more varied set of curriculum.
“We’re delighted to partner with Pearson to begin to bring amplifire to the education market in a
very significant way,” said Bob Burgin, CEO of Knowledge Factor.
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About amplifire
Knowledge Factor’s amplifire – the most scientifically-advanced learning software on the
market - combines breakthroughs in neurobiology and cognitive psychology with big data
analytics to create a powerful and personally adaptive learning experience. To date, amplifire’s
adaptive learning system has served nearly 2 million hours of learning and 176 million adaptive
learning experiences, and the software is a cornerstone of education, test prep and corporate
training programs across a wide variety of industries. It’s used by nearly 80% of law school
graduates in preparing for the Bar Exam, by thousands of students preparing for the MCAT, by
the largest textbook publisher in the United States, and by some of the largest human
performance corporate training companies in the world.
About Knowledge Factor
Knowledge Factor is a research and software development company dedicated to identifying
and applying key findings from brain science to dramatically enhance the effectiveness and
efficiency of learning. With its initial research facility founded in 2001 in Denver, Colo.,
Knowledge Factor Inc. is now based in Boulder, Colo.; and works with scientific research
thought leaders at major institutions including Harvard, UCLA, UC Santa Barbara and UC San
Diego.
For more information, visit www.knowledgefactor.com.
About Pearson
Pearson, the world’s leading learning company, has global reach and market-leading
businesses in education, business information and consumer publishing (NYSE: PSO). The
company provides innovative print and digital education materials, including personalized
learning programs such as MyLab/Mastering; education services including custom publishing;
and content-independent platforms including the EQUELLA digital repository and Pearson
LearningStudio for online learning programs.