Alberta Innovates
Visual Identity Guidelines
November 2011
PAGE 1
1. Introduction
About the visual identity
The visual identities for the Alberta Innovates organization reflect the renewed spirit of
cooperation and alignment between the Alberta government and Alberta Innovates and within
the Alberta Innovates organization. These visual identities reflect this alignment by leveraging
core elements of the Alberta brand. The scripted “A” shape within each coloured box captures
the strength and spirit of both our province and the new system. The brand colours are
part of the Alberta brand colour family and the typeface is modern yet official and credible,
emphasizing the legitimacy of the new visual identity.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 2
2. Our Identity
Icon
Logotype
2.1 Alberta Innovates family of logos
Under the banner of Alberta Innovates, the Alberta government
has created five new agencies that are building on Alberta’s
strengths in the bio, energy and environment, health and
technology sectors. The visual identity for each new agency
shares the look and feel of the new primary visual identity for
Alberta Innovates, but the fresh, modern colours provide the main
differentiating element. The logotype is executed in the same
typeface but uses colour, tone and line weight to distinguish the
umbrella name from the agencies and to make it easier to read.
2.2 Ownership of logos
In order to maintain uniformity of the Alberta Innovates brand,
the Government of Alberta has registered and owns the official
marks or trade-marks for the Alberta Innovates name and logo
and the names and logos of the five agencies. The Government
has granted a license or necessary permission to each of the
agencies for use of the Alberta Innovates name and logo and the
applicable agency name and logo.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 3
2. Our Identity
2.3 Minimum Size
2.4 Clear Space
If the visual identity is too small, it may be difficult to read and
understand. Make sure it is clear and legible where ever it is
used. In order to size the visual identity without distorting it,
use the scaling tool in your graphics software program. Insert
the appropriate percentage to make sure the visual identity is
scaled properly in both directions.
The visual identity needs space to make sure it is prominent
and recognizable. As a rule of thumb, make sure the space
around the visual identity is the same size as the “A” in
“Alberta Innovates”. Nothing should invade this clear space
around the visual identity.
*
0.375" or 1 cm or 40 px
Things to remember: The
minimum size is determined by
the height of the square, not the
height of the text.
0.375" or 1 cm or 40 px
Minimum Size
Clear Space
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 4
3. Standard Usage
*
Things to remember: The
improper usage guide applies to
all agency logos.
3.1 Proper Usage
3.2 Improper Usage
The graphic portion is referred to as the icon. The text
portion is called the logotype. Together, the icon and
logotype make up the Alberta Innovates logo. The icon and
logotype must be always used together.
Here are some examples of improper usage. Please refer to Sections 8 to 12 for specific
information regarding each agency.
Full-coloured logos on a white background are the
preferred choice for all applications. Black or other colour
backgrounds should be avoided and are the rare exception.
Do not design materials that require reverse out logo
applications.
Colour
Use only the approved colours.
Colour
Do not use the logo in any one colour
other than solid black.
Effects
Do not use any effects, including drop
shadows.
Screens
The logo should not appear as a screen.
Logotype
Icon and the logotype should be used in
the approved configuration and should not
be modified.
Logotype
Do not recreate logotype using any other
typeface.
Size Relationship
The size relationship between the icon
and the logotype should remain constant.
If any elements of the logo need to
be re-sized, they should be re-sized
proportionally.
Proportion
Never stretch or condense the logo.
Minimum Size
The logo should not appear at a size
where the total height of the icon is less
than 0.375” ,1cm or 40 pixels.
If absolutely necessary because an external application
requires it, a one-colour version with reverse text may be
implemented on a black background. Backgrounds of other
colours require reverse logos and text.
Alberta
Innovates
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 5
3. Standard Usage
*
Things to remember: The
improper usage guide applies to
all agency logos.
3.2 Improper Usage
The following illustrations give examples of improper use of
the agency logos.
Please note that there are certain instances where Alberta
Innovates logo is preferred over agency logos. Please refer
to Section 3 for more information on how to use the Alberta
Innovates logo.
Gradient
Gradient on the icon adds the dynamic
feel of the logo. Logo should not be
appear in full color without the gradient.
Logotype
Only use specified colours on the logo
type. Do not alter the colours on logotype.
Logotype
Only use specified colours on the
logotype. Do not alter the colours on
logo type.
Gradient
Do not alter the location of gradient.
Reversed logo
Please use care and caution when the logo
has to be used in reverse application. For
correct usage, refer to Section 5 to 10.
Icon
Only use the specified icon for each
organization. Do not mix and match
colours.
If you are at all uncertain if a particular usage conforms to
these guidelines, please contact:
Cindy Bedard
Communications
Advanced Education and Technology
Phone: 780-427-9494, cindy.bedard@gov.ab.ca
Two or more agency logos
When there is a need for using two agency logos, please use the
Alberta Innovates logo.
Frame
Do not use a frame around the logo.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 6
3. Standard Usage
3.3 Vertical Treatment
In cases where there is limited horizontal space, it is
acceptable to use a vertical treatment of the Alberta
Innovates logos.
Please note the minimum size requirement and clear space
rule for the vertical treatment is the same as the horizontal
treatment. Refer to Sections 2.3 and 2.4 on page three of
this document for more information.
When resizing the visual identity, rescale the logo type and
icon together to ensure there is no distortion between the
two elements.
Here are the acceptable vertical treatments of the visual
identity for each of the agencies.
*
Things to remember: the size
relationship between the icon
and the logotype should remain
constant. If any elements of the
logo need to be re-sized, they
should be re-sized proportionally.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 7
3. Standard Usage
Alberta Innovates poster
3.4 Working with Government of Alberta logo
The Government of Alberta logo only appears on materials
that have the Alberta Innovates logo (see the poster example
on the right), not those that have the agency logos. On the
majority of materials that have the agency logos, the words
"Funded by the Government of Alberta" shall appear below
the agency logo in lieu of the Government of Alberta logo.
For an 8.5 x 11 inch document, 11 pt Helvetica Neue is the
standard. Larger applications should be adjusted accordingly.
These words should be typeset no smaller than 6.5 point
Helvetica Neue.
It takes more than
a genius to solve the
problems of the world.
YOU’RE ONE CONNECTION AWAY from bringing your life’s work to the world.
Learn about Alberta Innovates, the unique system for making innovation happen
sooner rather than later. albertainnovates.ca
Alberta Innovates logo
Government of Alberta logo
Alberta_innnovates_fixed diorama_URL1_solidbackground_logochanged.indd 1
Alberta Innovates –
Alberta Research and Innovation Authority
business card
27/04/11 3:50 PM
John Smith
Manager
Division Name
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
john.smith@albertainnovates.ca
www.albertainnovates.ca
Agency logo
In lieu of the Government
of Alberta logo
(Typeset no smaller than
6.5 point Helvetica Neue)
Funded by the Government of Alberta
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 8
4. Typography
Helvetica Neue is the primary
corporate typeface used for
Alberta Innovates materials. It
has been selected for use in
all communication materials.
The integrity of the font
should be maintained at
all times. No vertical or
horizontal scaling. To ensure
consistency, please make
sure you use Helvetica Neue
and not regular Helvetica.
When the primary typeface is
unavailable for use, use Arial
or Garamond in its place.
4.1 Primary Typeface: Helvetica Neue
Heading and body text
Aa
Helvetica Neue ROMAN
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Helvetica Neue Thin
Helvetica Neue ROMAN
Helvetica Neue MEDIUM
Helvetica Neue bold
Helvetica Neue THin italic
Helvetica Neue roman italic
Helvetica Neue bold italic
4.2 Substitute Typeface: Arial
Heading and body text
Aa
ARIAL regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
arial regular
arial bold
arial italic
arial bold italic
4.3 Substitute Typeface: Garamond
Body text
Use as an alternative to Helvetica Neue or
Aa
ARIAL regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRS
TUVWXYZ 1234567890
Arial for body text.
This is an example of Garamond
body copy 9 point/ 12 point
leading. Lorem ipsum dolor sit
amet, consectetuer adipiscing elit,
sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna
aliquam erat volutpat eum iriure
dolor in hendrerit.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 9
5. Colors
5.1 Colors
Main colours
Pantone 312 blue and Pantone
431 grey can be used alongside
the agency colours.
The following chart illustrates the colours that fall within
the Alberta Innovates family of colours. Colours other than
those indicated in this chart should not be used in Alberta
Innovates materials.
*
Gradients
When using gradients, use the gradients of
the Alberta Innovates agency icons to ensure
overall consistency.
Things to remember:
Avoid lighter tone
of identity colors
for text, especially
for Power Point
Presentation or
online viewing.
Spot Colors
Whenever possible, use the
agency colours as the main
colours. If secondary colours are
required, choose colours within
this chart.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 10
6. Photography
6.1 Photographic Elements
Alberta Innovates is an
organization that prides itself
on its people. Photos should
be used in materials to reflect
the importance of human
relationships and talents to the
success of Alberta’s research and
innovation system.
There are three basic rules that
determine whether a photo can
be used in an Alberta Innovatesproduced material:
1. Photos must be about Alberta.
2. Stock photos are discouraged.
If used, the contract of use
must be kept on file.
3. Where possible, photos should
include people and/or people
interacting with technology,
preferably, made-in-Alberta
technology.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 11
7. Alberta Innovates
7.1 Introduction
This is the primary logo for
Alberta Innovates and should
be used when representing
the organization as a whole.
The preference is to use
this logo instead of multiple
Alberta Innovates agency
logos. For example, the
Alberta Innovates logo should
be used when a material
or piece of communication
comes from more than one
agency. Similarly, the Alberta
Innovates logo should be
used when the material or
communication originates on
behalf of Alberta Innovates
as a whole and not a specific
agency. Agency logos
should be used for targeted
and stakeholder audiences
while the Alberta Innovates
umbrella logo is more suited
to general public audiences.
7.3 Black and White (for exceptions only)
7.2 Colour
Pantone 312C Pantone 431C
Full colour application
96C/0M/11Y/0K
0R/170G/210B
15C/0M/0Y/60K
95R/106G/114B
Black application
Pantone 132C Pantone 147C
0C/28M/100Y/30K
187R/141G/11B
0C/28M/100Y/56K
95R/106G/114B
Greyscale application
EXCEPTION ONLY Two colour reverse
application
Pantone 152C Pantone 167C Pantone 168C
John Smith 0C/51M/100Y/1K
Manager
243R/144G/29B
Division Name
0C/60M/100Y/17K
192R/80G/23B
0C/57M/100Y/59K
110R/51G/25B
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
Reverse application
Pantone 376C Pantone 377C Pantone 371C
john.smith@albertainnovates.ca
50C/0M/100Y/0K
119R/184G/0B
www.albertainnovates.ca
45C/0M/100Y/24K
113R/149G/0B
43C/0M/100Y/56K
79R/111G/25B
Funded by the Government of Alberta
Business card
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
Pantone 512C Pantone 669C
50C/100M/15Y/10K 76C/78M/0Y/47K
135R/33G/117B
54R/44G/102B
PAGE 12
8. Alberta Innovates – Bio Solutions
Pantone 312C Pantone 431C
96C/0M/11Y/0K
0R/170G/210B
15C/0M/0Y/60K
95R/106G/114B
Pantone 132C Pantone 147C
8.1 Colour
0C/28M/100Y/30K
187R/141G/11B
8.2 Black and White (for exceptions only)
0C/28M/100Y/56K
95R/106G/114B
Pantone 152C Pantone 167C Pantone 168C
Full colour application
0C/51M/100Y/1K
243R/144G/29B
0C/60M/100Y/17K
192R/80G/23B
0C/57M/100Y/59K
110R/51G/25B
Black application
*
Things to remember: Only use
provided logo files to ensure
consistent reproduction.
The full colour application is the
preferred choice.
Pantone 376C Pantone 377C Pantone 371C
50C/0M/100Y/0K
119R/184G/0B
45C/0M/100Y/24K
113R/149G/0B
43C/0M/100Y/56K
79R/111G/25B
Greyscale application
EXCEPTION ONLY Two colour reverse
application
Pantone 512C Pantone 669C
50C/100M/15Y/10K 76C/78M/0Y/47K
54R/44G/102B
John135R/33G/117B
Smith
Manager
Division Name
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
Pantone 314C Pantone 3025C
john.smith@albertainnovates.ca
100C/0M/9Y/30K
100C/17M/0Y/51K
0R/129G/171B
Reverse application
0R/80G/114B
www.albertainnovates.ca
Funded by the Government of Alberta
Business card
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
Pantone 312C Pantone 431C
96C/0M/11Y/0K
0R/170G/210B
15C/0M/0Y/60K
95R/106G/114B
PAGE 13
9. Alberta Innovates – Energy and Environment Solutions
Pantone 132C Pantone 147C
0C/28M/100Y/30K
187R/141G/11B
9.1 Colour
0C/28M/100Y/56K
95R/106G/114B
Pantone 152C Pantone 167C Pantone 168C
0C/51M/100Y/1K
243R/144G/29B
0C/60M/100Y/17K
192R/80G/23B
0C/57M/100Y/59K
110R/51G/25B
Pantone 376C Pantone 377C Pantone 371C
Full colour application
50C/0M/100Y/0K
119R/184G/0B
45C/0M/100Y/24K
113R/149G/0B
43C/0M/100Y/56K
79R/111G/25B
9.2 Black and White (for exceptions only)
Black application
*
Things to remember: The
minimum size is determined
by the height of the graphic A.
0.375"or 1cm.
Pantone 512C Pantone 669C
50C/100M/15Y/10K 76C/78M/0Y/47K
135R/33G/117B
54R/44G/102B
Greyscale application
EXCEPTION ONLY Two colour reverse
application
Pantone 314C Pantone 3025C
100C/0M/9Y/30K
John0R/129G/171B
Smith
Manager
Division Name
100C/17M/0Y/51K
0R/80G/114B
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
john.smith@albertainnovates.ca
Reverse application
www.albertainnovates.ca
Funded by the Government of Alberta
Business card
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
Pantone 132C Pantone 147C
0C/28M/100Y/30K
187R/141G/11B
0C/28M/100Y/56K
95R/106G/114B
PAGE 14
10. Alberta Innovates – Health Solutions
Pantone 152C Pantone 167C Pantone 168C
0C/51M/100Y/1K
243R/144G/29B
10.1 Colour
Full colour application
0C/60M/100Y/17K
192R/80G/23B
0C/57M/100Y/59K
110R/51G/25B
Pantone 376C Pantone 377C Pantone 371C
50C/0M/100Y/0K
119R/184G/0B
45C/0M/100Y/24K
113R/149G/0B
43C/0M/100Y/56K
79R/111G/25B
Pantone 512C Pantone 669C
50C/100M/15Y/10K 76C/78M/0Y/47K
135R/33G/117B
54R/44G/102B
10.2 Black and White (for exceptions only)
Black application
Pantone 314C Pantone 3025C
100C/0M/9Y/30K
0R/129G/171B
100C/17M/0Y/51K
0R/80G/114B
Greyscale application
EXCEPTION ONLY
Two colour reverse application
John Smith
Manager
Division Name
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
john.smith@albertainnovates.ca
Reverse application
www.albertainnovates.ca
Funded by the Government of Alberta
Business card
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
Pantone 152C Pantone 167C Pantone 168C
0C/51M/100Y/1K
243R/144G/29B
0C/60M/100Y/17K
192R/80G/23B
PAGE 15
0C/57M/100Y/59K
110R/51G/25B
11. Alberta Innovates – Technology Futures
Pantone 376C Pantone 377C Pantone 371C
50C/0M/100Y/0K
119R/184G/0B
11.1 Colour
Full colour application
45C/0M/100Y/24K
113R/149G/0B
43C/0M/100Y/56K
79R/111G/25B
Pantone 512C Pantone 669C
50C/100M/15Y/10K 76C/78M/0Y/47K
135R/33G/117B
54R/44G/102B
Pantone 314C Pantone 3025C
100C/0M/9Y/30K
0R/129G/171B
100C/17M/0Y/51K
0R/80G/114B
11.2 Black and White (for exceptions only)
Black application
Greyscale application
EXCEPTION ONLY Two colour reverse
application
John Smith
Manager
Division Name
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
john.smith@albertainnovates.ca
Reverse application
www.albertainnovates.ca
Funded by the Government of Alberta
Business card
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 16
12. Alberta Innovates –
Alberta Research and Innovation Authority
Pantone 312C Pantone 431C
12.1 Colour
96C/0M/11Y/0K
0R/170G/210B
15C/0M/0Y/60K
95R/106G/114B
Pantone 132C Pantone 147C
Full colour application
0C/28M/100Y/30K
187R/141G/11B
0C/28M/100Y/56K
95R/106G/114B
12.2 Black and White (for exceptions only)
Black application
*
Things to remember: The
minimum size is determined
by the height of the graphic A.
0.375"or 1 cm or 40 px.
Pantone 152C Pantone 167C Pantone 168C
0C/51M/100Y/1K
243R/144G/29B
0C/60M/100Y/17K
192R/80G/23B
0C/57M/100Y/59K
Greyscale
110R/51G/25B
application
EXCEPTION ONLY Two colour reverse
application
Pantone 376C Pantone 377C Pantone 371C
John Smith
Manager
Division Name
50C/0M/100Y/0K
119R/184G/0B
45C/0M/100Y/24K
113R/149G/0B
6th fl, Park Plaza
10611 - 98 Avenue
Edmonton, Alberta, Canada T5K 2P7
Tel 780-427-9281 Fax 780-415-9485
Cell 780-868-5664
Pantone 512C Pantone 669C
john.smith@albertainnovates.ca
43C/0M/100Y/56K
79R/111G/25B
Reverse application
50C/100M/15Y/10K 76C/78M/0Y/47K
135R/33G/117B
54R/44G/102B
www.albertainnovates.ca
Funded by the Government of Alberta
Business card
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
Pantone 314C Pantone 3025C
100C/0M/9Y/30K
0R/129G/171B
100C/17M/0Y/51K
0R/80G/114B
PAGE 17
13. Alberta Innovates – Funding Contributions
Funding contributions from
Alberta Innovates agencies
should be acknowledged
by the phrase “Funded by”
and the logo of the Alberta
Innovates agency where
the funding originated.
The following examples
illustrate the two options for
placement of “Funded by” in
relation to the logo and the
minimum size.
In instances where
funding came from two
or more agencies, the
umbrella Alberta Innovates
visual identity should be
implemented using the
same rules. Please see page
eleven of this document for
information regarding this
visual identity.
13.1 Aligned top (colour)
13.4 Aligned top (black and white)
Align the tagline on the top left boundary of the identity
clear space as defined on page three of this docuement to
determine the location and alignment of the tagline.
13.5 Minimum size
13.2 Aligned left
When the identity appears in minimum size, the tagline size of
"Funded " should be equal to the width and height of the icon
which is 0.375", 1 cm or 40 px.
Align the tagline on the left side boundary of the identity
clear space as defined on page three of this docuement to
determine the location and alignment of the tagline.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 18
14. Alberta Innovates – Partnering Initiatives
Collaborations with Alberta
Innovates agencies should
be acknowledged by the
phrase “Partnering with” and
the logo of the appropriate
Alberta Innovates agency. The
following examples illustrate
the two options for placement
of “Partnering with” in relation
to the logo and the minimum
size.
When collaborating with
two or more agencies, the
umbrella Alberta Innovates
visual identity should be
implemented using the
same rules. Please see page
eleven of this document for
information regarding this
visual identity.
14.1 Aligned top (colour)
14.3 Aligned top (black and white)
Align the tagline on the top left boundary of the identity
clear space as defined on page three of this docuement to
determine the location and alignment of the tagline.
14.4 Minimum size
14.2 Aligned left
When the identity appears in minimum size, the tagline size
of "Partnering" should be equal to the width and height of the
icon which is 0.375", 1 cm or 40 px.
Align the tagline on the left side boundary of the identity
clear space as defined on page three of this docuement to
determine the location and alignment of the tagline.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 19
15. Connector Service
The Connector provides a
one-window approach to
accessing Alberta's research
and innovation community. It offers innovative
businesses, entrepreneurs,
researchers, investors, and
business service providers a
helping hand to guide them
through Alberta's research
and innovation network.
15.1 Connector Service Identity
The Connector Service identity should appear in
conjunction with the phone number and a graphic
outline as a badge:
15.2 Connector Service badge in print application
Minimum size
0.5 inches, 1 cm
This badge is to be used where the Alberta Innovates logo is visible.
Because of the link between
the Connector Service and
the Government of Alberta,
the Connector Service
identity should be used
in conjunction with the
Government of Alberta logo.
Pantone 312C Pantone 431C
96C/0M/11Y/0K
0R/170G/210B
15C/0M/0Y/60K
95R/106G/114B
Pantone 132C Pantone 147C
0C/28M/100Y/30K
187R/141G/11B
0C/28M/100Y/56K
95R/106G/114B
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
Pantone 152C Pantone 167C Pantone 168C
PAGE 20
15. Connector Service
The Connector Service badge has been designed to optimize
its visual impact on an interactive environment without
losing the details contained within the badge, including the
development of a design for use when the badge acts as a
button or link on a website. When the button is inactive the
badge appears like it would on any printed material. When a
mouse rolls over the badge it changes colour
to indicate that it is an interactive element of the website.
If extra room is available on the webpage, a short text
descriptor may also be used in addition to the badge to
provide extra information as follows: “Alberta Innovates
Connector Service (connector@albertainnovates.ca) can
help you innovate, invest or collaborate. This service will
connect you to the broad network of research and innovation
organizations throughout Alberta.”
15.3 Connector Service badge in website application
Inactive state
Inactive state
Minimum size
50 pixels
Mouse over state
Mouse over state
Minimum size
50 pixels
This badge is to be used where
the Alberta Innovates logo is
visible.
This badge is to be used where
the Alberta Innovates logo is
not visible.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 21
16. Examples
These samples show how
the logos are to be
incorporated on a variety
of print and electronic
applications. Because
the logo identifies Alberta
Innovates and its agencies
as the source of the material,
it should always be placed
where it is prominent and
recognizable. However,
it is important to consult
the guidelines or contact
Advanced Education
and Technology to
ensure the logos are
incorporated properly.
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011
PAGE 22
Contact
If you have questions about how to apply these guidelines
or use the logo, please contact:
Cindy Bedard
Communications
Advanced Education and Technology
Phone: 780-427-9494, cindy.bedard@gov.ab.ca
ALBERTA INNOVATES VISUAL IDENTITY GUIDELINES NOVEMBER 2011