BUILDING THE GREEN DATA CENTER Rick Bauer, Technology & Education Director, SNIA Sol Squire, Managing Director for Off-Shore Operations, Data Islandia SNIA Legal Notice The material contained in this tutorial is copyrighted by the SNIA. Member companies and individuals may use this material in presentations and literature under the following conditions: Any slide or slides used must be reproduced without modification The SNIA must be acknowledged as source of any material used in the body of any document containing material from these presentations. This presentation is a project of the SNIA Education Committee. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 2 Abstract The green data center has moved from the theoretical to the realistic, with IT leaders being challenged to construct new data centers (or retrofit existing ones) with energy saving features, sustainable materials, and other environmental efficiencies in mind. This tutorial will survey the wide variety of options and issues that the data center designer must keep in mind in these matters, as well as illustrate how government regulation and certification will be affecting the data centers of the future. Analysis will include the US Green Building Council LEED standard, as well as other regulatory standards that are driving green data center construction. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 3 Presentation Outline Buildings and Data Centers: Energy Drains & Gains What is the Green Data Center? Drivers for Green Data Centers Technology Options for Facilities New & Old What Facilities Folks Wish IT Folks Knew About Building Construction What IT Folks Wish Facilities Folks Knew About IT Emerging Standards US, EU, Japan Up Close: Green Data Center Examples Beyond Greening the Data Center: Toward Sustainable Storage Backup Slides: Bibliography, Links, Sources Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 4 Why Worry about Green IT? Increasing Demand for Power Global Warming Increasing Pollution Increasing Demand on Data Centers Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 5 The “EQ” (Energy Quotient) Test Do You Know the Following? (Self score) 1. 2. 3. The monthly/annual power draw of your data center(s)? [10 green points] I see my data center(s) power bills(s) on a regular basis [5 green points] Relationship of peak power your provider can supply and your current peak levels? [10 green points] What your provider’s strategic plans are to address growing energy demands in your grid(s) [15 green points] Had an extended discussion with senior management about power and capacity limits in your organization? Yes [10 green points] Energy costs and relationship to OpEx for your organization [10 green points] Date when, at your current IT growth rate, you: 4. 5. 6. 7. • • 8. What does PUE and DCIE stand for? [5 green points each] • • 9. Run out of space? [ 5 green points] Run out of power? [ 10 green points] Run out of HVAC? [ 5 green points] PUE (Power Usage Effectiveness) = Total facility power/IT equipment power DCIE (Data Center Infrastructure Efficiency) = IT equipment power/Total facility power Are there currently any technologies SELLING TODAY that can reduce my power draw? [10 green points] Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 6 The “EQ” (Energy Quotient) Test: Scoring Your “EQ” 80-100 Green Points: You are a green dynamo! Please consider submitting a tutorial for the next SNW. Furthermore, we would like you to consider joining SNIA’s Green Storage Initiative as an end-user or vendor company representative. Please take this score to your management for pay raise considerations. 60-80 Green Points: Acceptable score. You are aware of these issues, and have spent some time engaging with stakeholders about their impact(s). Sorry, no raise just yet! 40-60 Green Points: Glad you are with us today. We hope you will learn some useful information to take back to management. Dust off resume. Under 40 Green Points: Okay, you get credit for honesty (unlike the others). That and $5.00 will get you a latté in the lobby. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 7 Our Buildings: The Total Impact 39% 71% 39% 30% 30% 12% of total energy consumption of electricity consumption CO2 emissions of raw materials use of waste output of potable water consumption Source: US Green Building Council, 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 8 Drains and Gains Our Buildings: Hungry for Power Source: US Green Building Council, 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 9 Global Impact of Facilities 17% 71% 39% 30% of fresh water withdrawals of the global wood harvest CO2 emissions material and energy use Source: US Green Building Council, 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 10 Environmental Impact of Buildings % of USAnnual Impact Land Use 12 Other Releases 13 Water Effluents 20 Water Use 25 Solid Waste 25 Raw materials use 30 Atmospheric Emissions 40 Energy Use 42 0 5 10 15 20 25 30 35 40 45 Systematic Evaluation and Assessment of Building Environmental Performance (SEABEP), paper for presentation to "Buildings and Environment", Paris, 9-12 June, 1997. Source: Levin, H. (1997) Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 11 The Impact of Buildings in the U.S. Source: US Green Building Council, 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 12 Data Centers: Hungry for Power* *http://www.sustainability.com/SF/home Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 13 Concern of Data Center Managers “The Efficient Data Center: Improving Operational Economy & Availability, 2007 Data Center Users Group Conference”, p 2. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 14 The Only Constant is Change “The Efficient Data Center: Improving Operational Economy & Availability, 2007 Data Center Users Group Conference”, p 4. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 15 Up, Up and Away: Runaway Data Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 16 Regulatory Drivers: Unfunded Governmental Mandates Retention timeframes by industry Life Science/Pharmaceutical 2 years after commercial release Processing food 3 years after distribution Developing drugs Developing biologics 5 years after manufacturing of product Healthcare HIPAA 5 year minimum for all records Original records From birth to 21 years Medical records <18 Full life patient care Length of patient’s life + 2 years Financial services Financial statements 3 years Member registration End-of-life of enterprise Trading accounts End of account + 6 years OSHA 30 years from end of audit Personnel records Sarbanes - Oxley Original correspondence 4 years after financial audit Financial records 1 2 3 4 5 10 15 20 25 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 50 17 An Inconvenient Bill: U.S. 2006: $4.5 BILLION U.S. 2011: $7.4 BILLION Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 18 The Real Cost of Digital Toxic Waste 500 TB 50 TB 2006 2001 Data that will NEVER be accessed Data not accessed in last 90 days Primary data copies Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 19 EPA 2006 Report on Data Centers The creation of standard metrics so data center operators can measure and assess their energy consumption and performance. Calling on the private-sector to conduct energy-efficiency assessments at their companies’ data centers, implement improvements and report energy performance. Distribution of “objective, credible information” on the performance of new technologies and their impact on data center energy consumption/performance. The development of standardized energy performance measures for data center equipment. More research by government and university researchers, along with utilities, to develop technologies and best practices for data center efficiency. The development of federal purchasing specifications for energy performance at outsourced data centers. Considering state and local regulations to measure data center energy consumption. Asking electric utilities to consider offering incentives to companies that run energy-efficient data centers. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 20 Data Center Power Draws Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 21 Power Flow in the Data Center The above data center is said to be 30% efficient, based on the fraction of the input power that actually goes to the IT load. For a more detailed understanding of where the power goes and how the different types of equipment contribute to the load, consult APC White Paper #113, “Electrical Efficiency Modeling for Data Centers.” Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 22 Electricity & Data Center Design: Separated at Birth? Traditionally, electrical power usage has not been a typical design criterion for data centers. Expenses for data center power have not been tightly coupled to the data center performance criteria and ROI. According to the Uptime Institute, more than 60 percent of the power used to cool equipment in the data center is completely wasted. “Data centers that used to cost $10 million now cost $100 million,” says Jonathan Koomey, staff scientist at Lawrence Berkeley National Laboratory. “That kind of expenditure gets Clevel attention.” Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 23 How Did IT Get this Way?* The billed electrical costs come after the charges are incurred and are not clearly linked to any particular decisions or operating practices. Therefore they are viewed as inevitable. Tools for modeling the electrical costs of data centers are not widely available and are not commonly used during data center design. The billed electrical costs are often not within the responsibility or budget of the data center operating group. The electrical bill for the data center may be included within a larger electrical bill and may not be available separately. Decision makers are not provided sufficient information during planning and purchasing decisions regarding the electrical cost consequences. *Neil Rasmussen, Implementing Energy Efficient Data Centers, American Power Conversion, used by permission Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 24 What is the “OSI Stack” for a Data Center? Complexity Issues Applications Applications and Platforms Application Services Common Operating Environment Operating Systems Compute Platforms Data Storage and Retention Switch Infrastructures Non-Electric IT Components Physical IT Spaces Data Center Mechanical & Electrical Distribution Mechanical & Electrical Supply Building Architecture Electrical and Telecomm Utilities In-Country Real Estate International Geography Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 25 Approaches to “Greening” Challenges and Expenses: Leave Town The ten least expensive cities by estimated annual operating costs*: 1. Sioux Falls, S.D. $9,684,282 2. Winston-Salem, N.C. $9,799,928 3. San Antonio, Texas $10,314,249 4. Birmingham, Ala. $10,340,534 5. Ames, Iowa $10,378,916 6. Charlotte, N.C. $10,440,123 7. Indianapolis, Ind. $10,451,796 8. Tulsa, Okla. $10,452,228 9. Des Moines, Iowa $10,480,298 10. Columbus, Ohio $10,499,09 *Source: SearchStorage.com, October 2007 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 26 What is the Green Data Center? A green data center is a repository for the storage, management, and dissemination of data in which the mechanical, lighting, electrical and computer systems are designed for maximum energy efficiency and minimum environmental impact. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 27 Reasons to Adopt a Green Data Center Strategy Source: Aberdeen Group, January 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 28 Tough Choices: Power Reduction Options? 1. Those that avoid energy consumption, but do not reduce power requirements? 2. Those that allow the reduction of installed power capacity? Answer? : 2 Any avoidance of energy consumption, engineered when configuring total power capacity in the design of a data center, is worth approximately twice as much as temporary consumption avoidance. --“A watt in time saves…err…two.” Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 29 The Cascade Effect Server component 1 Watt saved here A one watt reduction in a server -1.0W DC-DC additional .18 Watt here -1.18W AC-DC and .31 Watt here -1.49W Power distribution and .04 Watt here component results in a 2.84 cascaded wattage reduction in the data center ecosystem -2.84W Reduction -1.53W UPS -1.67W and .14 Watt here Cooling -2.74W and 1.07 Watt here Source: “Energy Logic: Reducing Data Center Energy Consumption by Creating Savings that Cascade Across Systems”, Emerson Network Power, ©2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. Building Switchgear/ Transforme r and .10 Watt here Technology Options for Data Center Managers Thermal Zone Mapping Utilizing allows for heat exchange options, optimized deployment of cooling Ongoing discussions of optimal temperature for equipment Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 31 Example: HP Dynamic Smart Cooling Bridging Facilities and IT to realize Adaptive Infrastructure • • • Increased available cooling capacity for additional IT loads Reduced cooling energy costs up to 45% Can retrofit or spec for new construction applications Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 32 Storage-specific Power/Cooling data Each component of a Storage system has Power and Cooling requirements Understand “Idle” (stand-by) vs. “Loaded” (R/W) Label ratings are usually peak power required If you design using this data, your power/cooling equipment will be (grossly) over-built (Bad!), and CapEx will suffer. Operating equipment below its rated temperature offers little (no?) benefits (except for Operators!) Some manufacturers offer better data or design info If you really want to know, you have to instrument in order to get real measurements. Or, you could wait to see what SNIA comes out with… Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 33 Technology Options for Data Center Managers: Virtualization software with power resource management features allows the administrator to power down inactive servers during non peak hours so workloads can be migrated and consolidated to fewer servers while the others remain in standby or sleep mode. As a rule of thumb, using virtualization and efficient Power & Cooling techniques and best practices can provide savings of the order of $700/year/workload. In the storage area, following some best practices like data consolidation on fewer higher capacity drives, deduplication, space efficient snapshots and thin provisioning can effectively provide savings upwards of $2250/year/TB of useable data. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 34 Storage Energy Efficiency Strategies Increase disk utilization Dynamic provisioning (30-40%, or even > 60%) Reduce or eliminate hot spots Load balancing Reduce physical resources required Data compression (2:1 or 3:1) Eliminate redundant data Data de-duplication (up to 20:1) Optimize cost effectiveness and reduce power requirements Tiered storage management Reduce data retention costs and power requirements Active archive software Decrease power requirement density Spin-down of inactive disks Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 35 Technology Options for Data Center Managers: Available Today Source: Aberdeen Group, January 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 36 Energy Savings Actions & ROI Energy Saving Action Savings Independent of Other Actions Energy Savings with the Cascade Effect ROI Savings (kW) Savings (%) Savings (kW) Savings (%) Cumulative Savings (kW) Lower power processors 111 10% 111 10% 111 12-18 months High-efficiency power supplies 141 12% 124 11% 235 5 to 7 months Power management features 125 11% 86 8% 321 Immediate 8 1% 7 1% 328 TCO reduced 38%* Server virtualization 156 14% 86 8% 414 TCO reduced 63%** 415V AC power distribution 34 3% 20 2% 434 2 to 3 months Blade servers *Source for blade TCO: IDC *Source for virtualization TCO: VMware Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 37 Energy Savings Actions & ROI (cont.) Energy Saving Action Savings Independent of Other Actions Energy Savings with the Cascade Effect ROI Savings (kW) Savings (%) Savings (kW) Savings (%) Cumulative Savings (kW) Cooling best practices 24 2% 15 1% 449 4 to 6 months Variable capacity cooling: variable speed fan drives 79 7% 49 4% 498 4 to 10 months Supplemental cooling 200 18% 72 6% 570 10 to 12 months Monitoring & optimization: Cooling units synchronized 25 2% 15 1% 585 3 to 6 months Source: “Energy Logic: Reducing Data Center Energy Consumption by Creating Savings that Cascade Across Systems.” ©2008 Emerson Network Power. Used by permission. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 38 What Facilities Folks Wish IT Folks Knew About Building Construction We’ve got more than IT to worry about. The world does not revolve around IT. Tell us what you want, what you really, really want. Do you not think we don’t know our jobs? We really ought to talk more often. The only tool our CFO has to manage the power expenses in our facilities is the electric bill. We can’t keep doing this forever. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 39 Facilities vs. IT in the Datacenter Who represents IT to the Facilities staff? Right now, the whole conversation is about Servers! Try to find “Storage” mentioned in any recent article on power/cooling problems in the datacenter…. Try to find “Storage” mentioned in any Utility program. Can you show that Storage is significant to the power/ cooling load (via modeling or measuring)? Organizational differences (who owns what?) Do you talk with your Facilities managers? Do your decisions affect each other? (YES!) When will you start planning together? Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 40 What IT Folks Wish Facilities Folks Knew About IT If this thing goes down, people start getting upset. There is a lot of complexity here, and it’s not like throwing a power switch. Our landscape is changing, and (confidentially) I really didn’t get a lot of training in this energy management area. We really ought to talk more often. The only tool our CIO has to manage the power expenses in our facilities is the electric bill, and then he has to meet with the CFO. We can’t keep doing this forever. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 41 Regulatory Domains ISO HIPAA / ARS US Federal Privacy NASD / NYSE Basel II / GLB / FIEC Credit Card CISP/SDP EU Guidance FTC ESIGN / FISMA / FISCAM US IRS SOX and PCAOB NIST ITIL COSO / CobiT / ISF / ISACA Basel II / GLB / FIEC ITIL Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. Increasing Green Regulations Affecting Storage and IT Worldwide Environmental Regulations: • Japan − Law Concerning the Promotion of Procurement of Eco-friendly Goods and Services − Energy Conservation Policy for Large Companies • China − RoHS to regulate Hazardous substances • Europe − WEEE to regulate waste of electronic equipment − RoHS future requirements • United States − EPA report to Congress on datacenter energy use − AB32 law passed in California Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 43 Emerging Standards: US LEED “Leadership in Energy & Environmental Design” US Green Building Council (Private Concern) Leadership in Energy and Environmental Design What types of buildings can use LEED? How does LEED work? Is LEED training available? How much does it cost to register a project? What is the average LEED certification fee? What are the strengths and weaknesses of LEED for the Data Center? Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 44 Analysis of LEED Standards around Green Data Centers just emerging Opportunity for SNIA/Green Grid, other standards orgs Trade-Off Equations Provide Opportunities to “Game the Green” System “PR Green” v. “Genuine Green” Need better volunteer engagements from IT professionals (SNIA GSI/Green Grid) to incorporate intensive feedback into its ongoing development About 250 volunteers on LEED committees LEED continues to evolve and maintain its relevance while encouraging continuous improvement within the building industry. Building the Green Data Center 45 © 2008 Storage Networking Industry Association. All Rights Reserved. European CIOs are being pulled into Green IT agenda by industry drivers PULL PUSH Governments and regulators seek to control spiralling power costs of IT (e.g. DEFRA/MTP find that ICT accounts for 4% of UK CO2 and will grow by 180% between 2008-2010) Client concerns of power consumption of high performance IT systems (e.g. blade servers) Refresh infrastructure to replace ageing and energy-sapping systems Companies commit to carbon reduction targets to appease investor demands for sustainable businesses New standards drive energy efficiency in data centre design: building standards LEED in US and BREEM in UK, UK Market Transformation Programme (MTP) Industry groups (e.g. Uptime Institute, UK’s Environmental IT Leadership, EU ) design new IT standards for procurement evaluation such as “performance per watt” Government tax/power utility incentives to assist in energy efficient solutions (e.g. Pacific Gas + Electric Rebates with Sun) CIO’s set energy efficiency targets for IT cost avoidance Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 46 How Green is the EU? Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 47 Turning Obligations into Assets Archival specialisation E-discovery Open operational limits Long –term policies Mergers Mergers and Budget controls Anti-fraud acquisitions Data mining Property protection Risk-management Employee compliance Compliance reporting Public relations Multi-departmental Share-value functionality Governance Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 48 Environmental Challenges Eased Perceptions matter Green is more than electricity Policy as the green advantage Assured cost-effectiveness Scalability Abundant energy and space Managerial expertise Overcoming inertia and legacy Unmanaged tape to all-disk services Archival specialisation Managerial and infrastructure relief Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 49 Emerging Standards: Japan Tokyo Climate Change Strategy by Tokyo Metropolitan Gov’t. CO2 Emission Reduction Program Targeting business 1,300 Energy intensive industries and office. Using more than 1,500kl fuel or more than 6 million kWh Set a target; Reduction Rate Planning Stage Evaluation Reduction Rate > 5%: AA Reduction Rate > 2%: A+ Full cover “TMG selected basic 12 measurement”: A Cover only operational measure: B Not cover even operational measures: C Final Stage Evaluation Outstanding case: AAA Achievement of Reduction Rate: AA Full cover operational measurement: A Others: B, C Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 50 First US LEED Certified Data Center: Fannie Mae Technology Center 247,000 square-foot data center and office building (Urbana, MD—metro Washington DC area), first LEED certification to a data center, August 5, 2005. "By forging the way for green data centers, Fannie Mae [has] pioneered a new building type for sustainability," said Max Zahniser, LEED New Construction Certification manager of the USGBC. “Designing a data center to meet LEED requirements set forth unique challenges… we had to be creative in boosting the sustainability factor in every aspect of this project from selecting only the most energy efficient systems to recycling construction waste at the project's end," said Joseph Lauro, senior project architect. "We were able to reduce overall energy consumption by 20%." Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 51 A Growing Green Perspective 89% 74% 69% 66% choose brands aligned with social cause listen to brands aligned with social cause shop for brands aligned with social cause recommend brands aligned with social cause Source: US Green Building Council, 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 52 Best Practices Suggested Best Practices Anticipated Benefit Hot & Cold aisles Lower server/storage temperatures Eliminate gaps in rows Better system reliability Use longer rows Better uptime Use blanking panels Extends life of current data centre Orient AC units perpendicular to hot aisles Increased reliability of your servers/storage Use 0.8m to 1.0m high floors Lower TCO Seal cable cutouts Lower energy usage Use high/low density areas matching airflow requirements. Maximizes server /storage density Deploy power efficient platforms Enable power management features Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 53 Advantages in Building Green 8-9% 7.5% 6.6% 3.5% 3% decrease in operating costs increase in building values improvement in ROI increase in occupancy rent increase Source: US Green Building Council, 2008 Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 54 Toward Sustainable Storage Sustainable digital storage is designing, manufacturing, deploying, managing, and recycling digital information storage in a manner that meets the information needs of the present without compromising the ability of future generations to meet their own information needs.* *Adapted from World Commission on Environment and Development, commonly known as the Bruntland Commission, 1987. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 55 The Broader Perspective: Sustainable Storage Runs on renewable energy Optimized benefits for all Ensures social equity Uses resources well Aligns incentives Supports living systems Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 56 Sustainable Storage: A Global Perspective Runs on clean, renewable energy. Is powered by natural, perpetual flows of energy - principally, like virtually all life on earth, from the constant energy of the sun. Uses all resources productively. Eliminates the concept of waste. Emphasizes services over products. Supports healthy living systems. Maintains and restores the health of people and natural systems. Aligns market incentives with long-term social good. Aligns structural incentives to encourage the pursuit of economic, social, and environmental ambitions. Makes economic systems honestly account for value created and lost. Ensures social equity. Generally embodies a broad definition of democracy. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 57 Closing thoughts “Being green is a journey. As technology plays an important role it is even more important that the individual be aware and be responsible of his actions. Hopefully our grandchildren will still look up and see a blue sky.” Lee-An Tan General Manager Datacraft Asia Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 58 Q&A / Feedback Please send any questions or comments on this presentation to trackgreenstorage@snia.org Many thanks to the following individuals for their contributions to this tutorial. - SNIA Education Committee Juergen Arnold Rachel L. Barrett Mark Carlson, Gene Chesser Tom Conroy Data Center Users’ Group James Dow Shinobu Fujihara Mike Glodo SNIA Green Storage TWG Jeffrey Hill, Markus Ismael Richie Lary, Neil Rasmussen Andrew Schaeffer Lee-An Tan SW Worth Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 59 BACKUP SLIDES Bibliography Texts & Scholarly Articles Abernathy, William J., and James M. Utterback. "Patterns of Innovation in Industry." Technology Review, Vol. 80, No. 7, June-July 1978, pp. 40-47. Anderson, Ray. Mid-Course Correction Towards a Sustainable Enterprise: The Interface Model Chelsea Green Publishing, 1998. Ausubel, Jesse H. "Will The Rest of the World Live Like America?" Technology in Society, Vol. 26, 2004, pp. 343-360. Benyus, Janine M. Biomimicry: Innovation Inspired by Nature. William Morrow and Company, 1997. Bash, C.E.; Patel, C.D.; Sharma, R.K.: “Dynamic Thermal Management of Air Cooled Data Centers,” Intersociety Conference on Thermal and Thermomechanical Phenomena in Electronic Systems, San Diego, California, June 2006. Billatos, Samir B., and Nadia A. Basaly. Green Technology and Design for the Environment. Washington: Taylor & Francis, 1997. Brundtland, Gro Harlem (editor). Our Common Future: The World Commission on Environment and Development. Oxford: Oxford University Press. 1987. Budnik, LeRoy, “Green Hype – Getting to the Heart of the Problem.” Posted in Untagged , at http://www.storagenetworkingnews.com Christensen, Clayton. The Innovator's Dilemma: When New Technologies Cause Great Firms To Fail. Boston: Harvard Business School Press, 1997. Christensen, Clayton. The Innovator's Solution: Creating and Sustaining Successful Growth. Boston: Harvard Business School Press, 2003. Dow, Dr. James. “Understanding the Data Center.” SIFMA Data Center Panel, CS Technology. Emerson Network Power. Energy Logic: Reducing Data Center Energy Consumption by Creating Savings that Cascade Across Systems.” ©2008 Emerson Network Power. Fussier, Claude with James, Peter. Driving Eco Innovation: A Breakthrough Discipline for Innovation and Sustainabity. Pitman Publishing, 1996. Hart, Stuart L. Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems. Upper Saddle River, N J: Wharton School Press, 2005. The Green Grid. 2007. Green Grid Metrics: Describing Data Center Power Efficiency. The Green Grid, Technical Committee. February 20. http://www.thegreengrid.org/downloads/Green_Grid_Metrics_WP.p df. Hill, Jeffrey. “Green Initiatives: Lowering Costs and Increasing Efficiency in the Data Center.” ©February 2008 by Aberdeen Group. Used with permission IMEX Research. Next Generation Data Centers: Power and Cooling Report, 2007. IMEX Research Company, 1474 Camino Robles, San Jose, CA 95120. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 61 Bibliography Koomey, Jonathan, Christian Belady, Henry Wong, Rob Snevely, Bruce Nordman, Ed Hunter, Klaus-Dieter Lange, Roger Tipley, Greg Darnell, Matthew Accapadi, Peter Rumsey, Brent Kelley, Bill Tschudi, David Moss, Richard Greco, and Kenneth Brill. 2006. Server Energy Measurement Protocol. Oakland, CA: Analytics Press. November 3. http://energystar.gov/ia/products/downloads/Finalserverenergyproto col-v1.pdf Koomey, Jonathan, Chris Calwell, Skip Laitner, Jane Thornton, Richard E. Brown, Joe Eto, Carrie Webber, and Cathy Cullicott. 2002. "Sorry, wrong number: The use and misuse of numerical facts in analysis and media reporting of energy issues." In Annual Review of Energy and the Environment 2002. Edited by R. H. Socolow, D. Anderson and J. Harte. Palo Alto, CA: Annual Reviews, Inc. (also LBNL-50499). 119-158 pp. Koomey, Jonathan, Huimin Chong, Woonsien Loh, Bruce Nordman, and Michele Blazek. 2004. Network electricity use associated with wireless personal digital assistants. The ASCE Journal of Infrastructure Systems. vol. 10, no. 3, pp. 131-137 (also LBNL-54105). September. Koomey, Jonathan G. 2007. Estimating Total Power Consumption by Servers in the U.S. and the World. February 15. http://enterprise.amd.com/Downloads/svrpwrusecompletefinal.pdf. Koomey, Jonathan, Kaoru Kawamoto, Bruce Nordman, Mary Ann Piette, and Richard E. Brown. 1999. Initial comments on 'The Internet Begins with Coal'. Berkeley, CA: Lawrence Berkeley National Laboratory. LBNL-44698. December 9. http://enduse.lbl.gov/projects/infotech.html. Lawrence Berkeley National Laboratory. “High-Performance Buildings for High-Tech Industries, Data Centers. “Lawrence Berkeley National Laboratory. http://hightech.lbl.gov/datacenters.html Lerner, Steve. Eco-Pioneers: Practical Visionaries Solving Today's Environmental Problems. MIT Press, 1998. Liedtka, Jeanne M. "If Managers Thought Like Designers." Batten Briefings (From The Darden School of Business Administration), Winter 2005, pp 2-6. Loper, Joe, and Sara Parr. 2007. Energy Efficiency in Data Centers: A New Policy Frontier. Washington, DC: Alliance to Save Energy. January. http://www.ase.org/files/3581_file_data_center_energy.pdf. Loper, Joe, Lowell Ungar, David Weitz, and Harry Misuriello. 2005. Building on Success: Policies to Reduce Energy Waste in Buildings. Washington, DC: Alliance to Save Energy. July. http://www.ase.org/images/lib/buildings/Building%20on%20Success .pdf. McDonough, William and Michael Braungart, “The Cradle-toCradle Alternative”, from State of the World 2004 (Worldwatch / W.W. Norton, 2004) McDonough, William and Michael Braungart, “Remaking the Way We Make Things”, from The Handbook of Environmental Technology (Edward Elgar, 2004) Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 62 Bibliography Papanek, Victor. The Green Imperative: Natural Design for the Real World. Thames and Hudson, Inc., 1995. Patel, C.D.; Bash, C.E.; and Belady, C.: “Computational Fluid Dynamics Modeling of High Compute Density Data Centers to Assure System Inlet Air Specifications,” The Pacific Rim/ASME International Electronic Packaging Technical Conference and Exhibition, Kauai, Hawaii, USA, July 8–13, 2001. Patterson, M. K., A. Pratt, and P. Kumar. 2006. From UPS to Silicon: an End-to-End Evaluation of Data Center Efficiency. Santa Clara, CA: Enterprise Servers and Data Centers: Opportunities for Energy Savings Conference. January 31. http://www.energystar.gov/ia/products/downloads/MPatterson _APratt_Case_Study.pdf. Rasmussen, Neil. 2006. Electrical Efficiency Modeling of Data Centers. APC. White paper #113. http://www.apc.com. Rasmussen, Neil. “Electrical Efficiency Measurement for Data Centers” (White Paper #154). ©2007 American Power Conversion. Schmidt, Roger, and Don Beaty. 2005. ASHRAE Committee Formed to Establish Thermal Guidelines for Datacom Facilities. Electronics Cooling, February. Sharma, R.K.; Bash, C.E.; and Patel, C.D.: “Dimensionless parameters for evaluation of thermal design and performance of large-scale data centers,” 8th ASME/AIAA Joint Thermophysics and Heat Transfer Conference, AIAA-2002-3091, St. Louis, Missouri, June 2002. Speth, James Gustave. Red Sky at Morning: America and the Crisis of the Global Environment. New Haven and London: Yale University Press, 2004. Tschudi, William, Tengfang Xu, Dale Sartor, and Jay Stein. 2003. High Performance Data Centers: A Research Roadmap. Berkeley, CA: Lawrence Berkeley National Laboratory. LBNL-53483. http://hightech.lbl.gov/documents/DataCenters_Roadmap_Fin al.pdf. Waage, Sissel (editor). Ants, Galileo, & Gandhi: Designing the Future of Business through Nature, Genius, and Compassion. Sheffield: Greenleaf Publishing, 2003. Ziff-Davis Custom Publishing, “Data Center Power and Heat Management: Ready or Not?” Research sponsored by AMD. Available at http://enterprise.amd.com/Downloads/Ziff_Power_and_ Cooling_IT_DC_survey2_en.pdf Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 63 Links and Sources Regulatory Information US LEED Program: http://www.usgbc.org Tokyo Municipal Government: Tokyo Environmental Finance Project; http://www.kankyo.metro.tokyo.j p/ Economic Factors in Planning • “Costing Green: A Comprehensive Database and Budgeting Methodology” Lisa Matthiessen, Peter Morris, Davis Langdon, 2004 http://www.davislangdon.us/USA/Research/ResearchFinder/20 04-Costing-Green-A-Comprehensive-Cost-Database-andBudgeting-Methodology “LEED Cost Study” prepared for the U.S. General Services Administration, 2004 http://www.wbdg.org/newsevents/news_040105.php “The Costs and Financial Benefits of Green Buildings: A Report to California’s Sustainable Building Task Force” Greg Kats, Capital E, 2003 http://www.ciwmb.ca.gov/greenbuilding/Design/CostBenefit/R eport.pdf Publications eco-structure Magazine—A bi-monthly magazine dedicated to improving the environmental performance of buildings and their surroundings. e design Online—The journal of the Florida Design Initiative Environmental Building News Environmental Design & Construction Magazine Field Guide for Sustainable Construction by the Pentagon Renovation and Construction Program Office, Department of Defense. 2004. Green Building Costs and Financial Benefits by Gregory Kats. 2003. Green Buildings—Guidelines for Creating HighPerformance Green Buildings by Pennsylvania Department of Environmental Protection. 1999. Greening Federal Facilities Guide by U.S. Department of Energy. 2001. GSA LEED® Applications Guide GSA LEED® Cost Study High Performance Building Guidelines by New York City Department of Design and Construction. April 1999. Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 64 Links & Sources Publications Innovative Workplace Strategies by U.S. General Services Administration, Office of Governmentwide Policy, Office of Real Property. Dec 2003. Managing Your Environmental Responsibilities: A Planning Guide for Construction and Development by U.S. Environmental Protection Agency. 2005. Minnesota Sustainable Design Guide by Regents of the University of Minnesota, Twin Cities Campus, College of Architecture and Landscape Architecture. Real Property Sustainable Development Guide by U.S. General Services Administration, Office of Governmentwide Policy, Office of Real Property. Sustainable Building Rating Systems Summary Sustainable Building Technical Manual by U.S. Department of Energy and U.S. Environmental Protection Agency. 1996. Sustainable Development and Society by U.S. General Services Administration, Office of Governmentwide Policy, Office of Real Property. Oct 2004. Sustainable Facilities Guide by U.S. Air Force Sustainable Federal Facilities: A Guide to Integrating Value Engineering, Life-Cycle Costing, and Sustainable Development by Federal Facilities Council. Washington, DC: National Academy Press, 2001. UB High Performance Building Guidelines by the University at Buffalo, The State University of New York. 2004. Relevant Codes and Standards ANSI/TIA/EIA-568 Commercial Building Telecommunications Cabling Standard ANSI/TIA/EIA-569 Commercial Building Standard for Telecommunication Pathways and Spaces ANSI/TIA J-STD-607-A Commercial Building Grounding (Earthing) and Bonding Requirements for Telecommunications FIPS PUB 174 Federal Building Telecommunications Wiring Standard FIPS PUB 175 Federal Building Standard for Telecommunication Pathways and Spaces TIA TSB72 Centralized Optical Fiber Cabling Guidelines TIA TSB75 Additional Horizontal Cabling Practices for Open Offices Organizations/Associations The American Institute of Architects (AIA): AIA Edges Newsletter of the TAP AIA Integrated Practice page AIA Technology in Practice (TAP) Knowledge Community page U.S. Department of Energy (DOE): The Building Technology Roadmaps Program: for DOE technology research into various building components and building types Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 65 Datacenter: Proposals and Solutions REDUCE Performance whenever possible “Underclocking”: reducing performance-state of CPU reduces power/cooling needs for Servers Out-of-band mgmt (BMC) = no OS tuning Management via OS gives more granular control What is the equivalent for Storage? TAPE or Optical? (trade-off response time vs. energy) Disk drives and RAID arrays Slower drives where possible (Design choice vs. Dynamic) Power off selected drives: MAID (Massive Array of Idle Disks) Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 66 Datacenter Options: (Mech, Elec, Plumbing) Convert from AC to DC distribution Can be partial conversion (DC arrays available) Run at higher voltage (240 vs. 120) Increase Power Supply efficiency 80 PLUS program (www.80plus.org/servers.htm) Operate Cooling effectively Leverage sensors, Follow basic rules (hot/cold aisles) Computational Fluid Dynamics (get some help!) Run Generator-testing for Peak-shaving Negotiate with your power supplier for discounts Building the Green Data Center © 2008 Storage Networking Industry Association. All Rights Reserved. 67