Stephanie Laura Jacobsen
16 Marshall Way
Rumford RI 02916
401-316-1241
S.Jacobsen@umassd.edu
Experience:
January ’11- University of Massachusetts Dartmouth, North Dartmouth, MA
Present
Lecturer in Management/Marketing Department
Responsible for teaching required classes for Marketing majors including
of Marketing Intelligence, Principles of Marketing, Advertising and the
capstone Marketing Research class. Focused on teaching primary and
secondary research methods through project-oriented courses. Classes also
include written and oral communication of research findings.
MBA Coordinator
Responsible for recruitment, enrollment, advising and all communication
with interested and matriculated MBA students. Make marketing and
recruitment decisions based on current data and trends, liaise as necessary
with various other departments including Admissions, the Business
College, the International Office, Financial Aid and the Registrars Office.
Responsible for creating marketing materials, attending graduate fairs and
open houses, and increasing promotion and recognition for the program as
well as the University.
September ‘09- Rhode Island College. Providence, RI
May ‘10
Adjunct Faculty (2 courses)
Taught Principles of Marketing and Advertising/Public Relations at
Sophomore/Junior level, emphasizing basic concepts as well as the real
world application of marketing, including public speaking skills and the
ethics involved in decision making.
October ‘08- New Bedford Area Chamber of Commerce. New Bedford, MA
January ‘11- Director of Education and Workforce Development
Recruited area businesses to participate in the Connecting
Activities program which placed high school students in business
environments. Held events, created marketing materials, and made
frequent presentations to businesses and government leaders regarding
program benefits. Coordinated efforts with area high school students and
faculty to achieve the best match for student at an internship site.
September 04- UMD Center for Marketing Research. Fairhaven, MA
May 08
Research Associate
Create and conduct telephone and email survey intercepts, input and
tabulate data, analyze frequencies, draw conclusions and make
recommendations for companies across the country.
Marketing Research Consultant for Madico, Inc. Woburn, MA
Designed and implemented a customized marketing research study
including survey construction, sample design, data collection and analysis.
Summer
’07,’08
South Kingstown Parks and Recreation. Wakefield, RI
Summer Concert Coordinator
Main contact for performers, handled all onsite communications and
logistics, hosted and greeted up to 300 people.
January 08May 08
Buttonwood Park Zoo. New Bedford MA
Marketing/Public Relations Consultant
Researched and created a press kit, evaluated attendance statistics, wrote
press releases, assisted with event planning, performed marketing
research, managed volunteers, and assisted with online marketing.
September ‘07- North Dartmouth Mall. North Dartmouth MA
December ‘07 Marketing Assistant
Input and evaluated store sales and performance data, performed
marketing research, and assisted with marketing events.
September
’04-07
University of Massachusetts Dartmouth, North Dartmouth MA
Admissions Office
Head Tour Guide/ Tour Guide and Office Assistant
Spoke with incoming students and parents in both small and large group
situations, provided extensive tours, disseminated materials, managed and
trained other students to provide information and tours to campus visitors,
assisted in all marketing efforts including open houses and college fairs,
processed applications and maintained contact with interested students.
Education:
2013-Present University of Rhode Island, Kingston, RI
College of Business Administration
Ph.D. in Marketing
2008-2009
University of Massachusetts Dartmouth, North Dartmouth MA
Charlton College of Business
MBA with a concentration in Marketing
GPA: 3.8
2004-2008
University of Massachusetts Dartmouth, North Dartmouth MA
Charlton College of Business
Major: Marketing
GPA: 3.8
Minor: Writing, Communications and Rhetoric
Teaching Specialties:
Principles of Marketing
Intro to Business
Marketing Research
Marketing Intelligence
Business Communications
Marketing Management
Internet Marketing/Social Media
Public Relations
Advertising
Consumer Behavior
Publications:
Barnes, Nora and Stephanie Jacobsen. “Adoption of Social Media by Fast-Growing
Companies: Innovation Among the Inc. 500.” Invited by the Journal of Marketing
Development and Competitiveness. Vol 7(1), 2013.
Barnes, Nora and Stephanie Jacobsen. “The Missing Link in Social Media Use Among
Top MBA Programs: Tracking Prospects,” Journal for New Communications Research.
Summer 2012.
Barnes, Nora and Stephanie Jacobsen. “Word of Mouth: Are Marketers Missing the Boat
When it Comes to Monitoring their Reputation Online.” Journal of Marketing
Communications, Special Issue on Social Media, Vol 20 (1-2), 2014.
Barnes, Nora and Stephanie Jacobsen. “Fish Where the Fish Are: Higher Ed Embraces
New Communications Tools to Reach the Wired Generation.” Journal of Higher
Education Theory and Practice. Vol 12 (1) (108) (2012).
Proceedings:
Barnes, Nora and Stephanie Jacobsen. “Missed eWOM Opportunities: An Analysis of
Online Monitoring Behavior Among US Colleges and Universities and Top MBA
Programs.” Proceedings of the MMA (Marketing Management Association) International
Conference. Chicago, Spring 2013.
Jacobsen, Stephanie. “Teaching Effective Communication to Millennials.” Proceedings
of the MMA (Marketing Management Association) International Conference.
Minneapolis, Fall, 2012.
Barnes, Nora and Stephanie Jacobsen. “Adoption of Social Media by Fast-Growing
Companies: Innovation Among the Inc. 500.” Proceedings of the MMA (Marketing
Management Association) International Conference, Chicago, 2012. (Selected best paper
in Social Media track).
Jacobsen, Stephanie. “Presenting Marketing Research Projects.” Proceedings of the
MMA (Marketing Management Association) Conference. St. Louis, Fall, 2011.
Barnes, Nora and Stephanie Jacobsen. “Fish Where the Fish Are: Higher Ed Embraces
New Communications Tools to Reach the Wired Generation.” Proceedings of the MMA
(Marketing Management Association) International Conference, Chicago, 2011.
Barnes, Nora and Stephanie Jacobsen, “The Game has Changed: The First Longitudinal
Study of Social Media Adoption in College Admissions Offices.” Proceedings of the
MMA (Marketing Management Association) International Conference, Chicago, 2010.
White Papers/ Online Reports:
Barnes, Nora and Stephanie Jacobsen. “The Missing Link in Social Media Use Among
Top MBA Programs: Tracking Prospects,” (White Paper, 2012).” Available at
http://www.umassd.edu/cmr. (Picked up by many sites including: Yahoo! News,
MarketingProfs.com, and ReadWriteWeb.com)
Jacobsen, Stephanie. “The Missing Link in Social Media Use Among Top MBA
Programs: Tracking Prospects- The Infographics.” Available at
http://www.umassd.edu/cmr.
Contributor to “Reaching the Wired Generation: How Colleges and Universities are
Using Social Media,” National Association of College Admission Counselors (White
Paper, 2007).” Available at http://www.nacac.org
Work In Progress:
Reflections on Life in Higher Education. Book in progress. To be published 2013.
Student Satisfaction for Business Students: Are we making changes Millenials need?
Reviewer of several submissions for MMA (Marketing Management Association)
International Conference. Chicago 2013, 2014.
Achievements/Honors:
International Marketing Management Association Research Conference- Selected Best
Paper in the Social Media Track (Spring 2012)
Member of Beta Gamma Sigma International Honor Society
Member of Golden Key International Honor Society
Technological Skills:
Microsoft Office Suite including proficient in PowerPoint
Statistical Package for the Social Sciences (SPSS)
Experience with social media
Proficient In:
Public speaking
Organizing and planning academic events
Business writing
Relating to diverse populations