HOLISTIC
THERAPIST
MAGAZINE MEDIA PACK
2016
www.holistictherapistmagazine.com
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Be part of
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network...
The Industry’s No.1 Business Guide
Holistic Therapist Magazine is the leading UK
title in complementary therapy, reaching out
every quarter to a readership of 45,000 industry
professionals.
Holistic Therapist Magazine... Is the first and only UK print
publication that offers a balance of business and industry features
tailored for complementary therapists. The magazine caters for
the desires and requirements of working and studying holistic
professionals.
The HTM team has strong relationships with an impressive list of
therapists, and suppliers, and is proud to provide its readers with
answers to their questions. At the planning stage of each issue,
groups of therapists are consulted to find out what they want to
know. HTM then aims to deliver the answers by working with
leading industry experts to produce the ultimate ‘go-to-guide’.
Holistic Therapist Magazine, has consistently
grown in size and stature since its first issue
in January 2012, developing a fiercely loyal
readership and building a strong business
presence at leading industry exhibitions.
BUSINESS
Business Online courses
Business Online courses
PS
TOP TI
FOR CHOOSING THE RIGHT
ONLINE Holistic
Therapy
Rachel Fairweather of Jing
Advanced Massage advises on how
to find the best course for you…
A
RE you one of
the many holistic
therapists out there
who are keen to
do more training but can’t attend
some of the great classes you see
as they are too far away? Perhaps
you just can’t take a few days
away from looking after your kids
or running your busy clinic? Then
online learning might be a great
choice for you. Indeed this type of
learning can seem a very attractive
option for therapists as it offers
many advantages:
AFFORDABILITY: Being
able to learn from your own
home cuts down on travel
and accommodation costs.
Flexibility: Most online
learning offers the
opportunity to learn at your
own pace.
PORTABILITY: Courses
can be accessed from your
laptop, smartphone or
tablet
CHOICE: Online learning
enables you to gain access
to some of the best teachers
and learning institutions in
the world.
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HOLISTIC THERAPIST 2015
sales@holistictherapistmagazine.com TEL: 01795 479 957
is right for you and how you can choose the best
course to meet your needs.
TOP TIPS FOR CHOOSING THE RIGHT
ONLINE LEARNING COURSE
Learning methods used: We know that
different people learn in different ways. Some
of you will learn better through watching, others
through listening and others through reading.
Look for “multi-media” courses that offer a
blend of learning styles including videos,
handouts and quizzes that test your learning.
COURSE
EFFECTIVENESS:
According to a study
conducted by The Research
Institute of America, online
learning has the potential
to increase the rate of
information retention by up
to 60%
Choice of blended learning: The best online
courses will also offer a hands- on option.
For example our own online massage
courses offered through Jing Advanced
Massage allow students the option of a half
price online course to review or preview
course material that is offered on our hands
on workshops.
TECHNOLOGY- FRIEND OR
FOE FOR THE HOLISTIC
THERAPIST?
Option to interact with other students: Many
holistic therapists are sociable active learners
by nature and love the interaction of the
classroom. The best replacement for this is
access to online chat groups where students
can interact or arrange to meet up.
Despite the advantages, many
holistic therapists remain
skeptical about online learning,
feeling that hands on skills
cannot possibly be learned in a
virtual environment. A proportion
of therapists are truly terrified
of technology, seeing it as a
fearsome foe rather than fantastic
friend.
Also choosing the right online
course can be like hacking your
way through a jungle of choices.
Can it really be true that you can
get a Masters in Watchamacalit
therapy from Never Never Land
University for only $50?
Quality: Just like hands on learning, the
range of quality of online courses can vary
enormously. Look for high resolution videos
with close ups of techniques and excellent
sound quality. The videos should be fun
and enjoyable to watch – more like a TV
show than a dry lecture!
Teachers: Like traditional learning, a course
is only usually as good as the teachers. Do
the people featured in the courses have a
good reputation in the industry? Are they
fun, engaging and able to offer clear
explanations? Stay away from courses
offered by teachers or institutions you have
never heard of in the “real” world. For
example, our own online offerings are
honed through decades of hands on
teaching so we know exactly what learners
Well, dear reader, never fear, for
help is here. Below are my top
tips for whether online learning
holistictherapistmagazine.com
holistictherapistmagazine.com
need to know and the questions they might
ask in the “real” classroom.
Despite the advantages,
many holistic therapists
remain skeptical about
online learning, feeling
that hands on skills cannot
possibly be learned in a
virtual environment
BUSINESS
BUSINESS
Promotions
WHEN TO PROMOTE
If you’ve been in business for a while, analyse
your bookings over a couple of years. Look for
patterns. Are some months busier than others?
Do some types of customers, such as stay
at home mums, students, full time workers
or pensioners book on certain days or times?
Which therapies are in demand and which are
languishing?
INSURANCE AND RECOGNITION IN
THE UK
It’s also a good idea to calculate the average
number of visits each client makes and the
average revenue per client. For example, people
who join a slimming club typically rejoin a
further three times and may attend for 10-12
weeks each time. So a new customer is likely to
be worth four joining fees and 40 weekly fees.
While your customers are considerably more
than just a source of revenue to you, it makes
sense to understand what each customer is
worth in terms of revenue before planning your
promotional activities.
If you are looking to gain an online qualification in
a new therapy make sure that you will be legally
able to practice in the UK. The Complementary
and National Health care council (CNHC) are
able to offer advice on minimum standards of
competence for complementary therapies (www.
cnhc.org.uk) A good insurance company like
Balens will also be able to let you know if you will
be able to be insured after completion. (www.
balens.co.uk) If you are already qualified in the
therapy in question and are looking for CPD
courses then use your own skill and judgement
to determine the quality of the course. Currently
there is no reliable and consistent standard of
accreditation for CPD courses in the UK.
Promotion
We hope these tips have whetted your appetite
for trying out the great option of online learning;
this truly is an amazing age for learning and a
wonderful time to take advantage of advances in
technology n
Price: Good online courses will be costly to
produce so, as ever, you tend to get what
you pay for. A quality product will generally
be a similar price to the equivalent course if
taken in a physical setting. However you
will still save on travel and accommodation
costs and many online courses are able to
cover more material.
Promotions
Is it really an online course?: This might seem
obvious but I have seen lots of courses offered
as “online” when they are actually a workbook
and DVD sent through the post. This is quite
different as you will be unable to access the
course unless you are at a computer with a
DVD drive and any quizzes will not be truly
interactive.
i
101 A
ABOUT RACHEL
FAIRWEATHER AND JING
Rachel Fairweather is co-founder and
director of Jing Advanced Massage.
The editor dons her marketing
hat to explain how to design sales
promotions that will help bring in more
customers and income…
Based In Brighton, London and
Edinburgh, Jing run a variety of hands
Technical back up: If you are unfamiliar
with the technical side, look for a course
that will offer a person on the end of the
phone if you get stuck. Here at Jing we
recognize that many of our learners feel
terrified by technology and you will always
be able to speak to someone to help you
with teething problems.
on and online courses in advanced
Ease of use: A good online course should be
super simple to use and not require any
specialist technical know how. It should have
simple clear instructions and be easy to find
on the host website
For details on courses and further
techniques including trigger point
therapy, myofascial release, pregnancy
and hot stone fusion. Rachel is author of
“Massage Fusion: The Jing method for
the treatment of chronic pain”
information, contact The JING Institute.
www.jingmassage.com
HOLISTIC THERAPIST 2015
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HOLISTIC THERAPIST 2015
S a holistic therapist, your
primary source of income
probably comes from selling
your time, rather than selling
products. The time you choose to work is a
finite resource, yet you may find that your
level of bookings fluctuates, perhaps leaving
gaps during the week, or some months
where you’d like to have more customers
visiting your therapy room. This is where
sales promotion can help build your business,
increasing revenues and taking advantage of
spare capacity.
Well thought out sales promotions can
help you bring in new clients to fill your
appointments book and enhance your
revenues. Badly planned promotions,
conversely, can result in working more hours
and making less money, so a bit of research
and planning can pay off. Once you’ve done
your groundwork, you can create an annual
promotional plan.
holistictherapistmagazine.com
is redeemed. The value of the discount should
be in proportion to your typical income per
customer, but must be sufficiently attractive and
valuable or it won’t be used. Think about what
happens to the till voucher offering 11p of your
next shop.
Customers are often keen to act as your sales
ambassadors and this is a low-key, non-pushy
way of attracting new clients by referral. Hand
a few vouchers to your clients at the end of a
session and mention their availability on your
website and social media accounts.
If your analysis shows that clients typically book
eight sessions, considering offering a loyalty
card which offers a tenth session for free. This
increases your revenue and makes it more likely
that your clients will stay with the business
longer. Companies such as www.solopress.com
offer inexpensive custom printed loyalty cards.
HOW NOT TO PROMOTE
The best promotions harness your network of
clients, colleagues and social media contacts to
sell your services for you.
TYPES OF PROMOTION
One of the simplest and most effective
promotions is to produce a two part numbered
referral voucher which offers a discount to
existing clients when they introduce a friend to
your business. The friend gets a discount off
their first booking, which is matched by a similar
discount for the original client when the voucher
When you have a new type of therapy on offer,
or an existing therapy you’d like to promote more,
then consider creating a package offer. Many
spas, for example, will offer a half-day or full day
package, with a choice of different treatments on
offer at a reduced price. Half-day sessions are
perfect for multi-skilled therapists, so consider
designing packages for specific needs such
as detoxing, de-stressing, men’s wellbeing, or
a brides to be package, which can be offered
subject to availability. Also consider offering a
pensioner or student discount at times when you
don’t have much demand.
For treatments such as reflexology, massage
or aromatherapy, consider an add-on service
holistictherapistmagazine.com
www.holistictherapistmagazine.com
If you can identify groups of similar customers
try getting in touch with local organisations
and businesses to offer special deals to their
members or customer base. For example, if you
offer treatments to ameliorate bio-mechanical
injuries, get in touch with local personal trainers,
sports clubs or independent gyms and offer them
a discount for their members. See a lot of yummy
mummies? Then contact local parent teacher
groups and offer a discounted frazzled parent
package, or book a stand at events such as
school or wedding fairs offering short treatments
and introductory deals. This type of promotion
can help you access a wider customer pool with
relatively little effort.
Don’t overlook the chance to place sales
promotions on your own website or Facebook
page. If you have an online booking service, you
can offer spare slots or last minute cancellations
at special standby rates online.
With any promotional
activity, it’s essential to
work out what you want
to achieve and to plan a
suitable promotion for those
results.
The commonest forms of retail sales promotion
are discount promotions, from the January sale,
the roll-back offer or the buy one get one free
offer so beloved of supermarkets. None of these
is a good form of sales promotion for holistic
therapists, since they simply cut the revenue
generated by existing customers or mortgage
future sales.
BUSINESS
promotion. Reflexologists might bundle their
normal appointment with a shorter hand
reflexology treatment, while massage workers
might offer an add-on Indian Head Massage at a
special price.
You can also use online deal sites such as
Groupon or Living Social to attract new clients
by offering a special deal. This needs careful
consideration and a good grasp of the financial
implications before signing up. Deep discounts
of 50% or more are common, which means
operating at a loss and may even put potential
clients off. Selling too cheaply may raise doubts
about service quality and the qualifications of the
therapist. Customers of deal sites may be chiefly
motivated by bargain hunting and will soon
move on to the next offer, unless you can win
them over. If you try this type of promotion, you
can limit the duration of the promotion and the
number of deals on offer. n
Sales promotion needn’t be
scary if you’ve thought it
through, so give it a try.
HOLISTIC THERAPIST 2015
2
25
OUR AUDIENCE
AND AIMS...
AUDIENCE: HTM is a comprehensive
The Industry’s No.1 Business Guide
FIGURES:
title relevant for therapists at any
CIRCULATION: 15,000
point in their career, just starting out,
established, to those looking to expand
READERSHIP:
45,000
NO.
or change business direction within
UNIQUE WEB HITS (PER MONTH):
10,000
holistic practice. Each issue includes
features with working or studying
PAGINATION: 68 - 72 pages
therapists, expert interviews, product
judging panels and engaging content
from regular contributors.
HTM is circulated within selected colleges,
training centres, spas and salons.
OUR AIMS: To enhance business
The magazine is also available via online
subscription.
awareness, and enable therapists to
HTM is distributed to a select number of
specialist trade outlets and is available to
purchase for £6.00 per issue.
connect with each other. Providing
a professional and non-intimidating
collectable guide that can be referred
to again and again – offering readers
informative and interesting content.
BUSINESS
Feng Shui
Feng Shui
have a beneficial effect on our physiology and
brain function whereas abstract artwork can
detract from wellbeing.
Feng
Shui
Natural light is the best and should be maximised
Therapy
for
ROOMS
Feng Shui consultant Karen McDonald discusses how to create
a calm and positive atmosphere in your treatment room…
F
ENG Shui is the practice of analysing
and influencing the interaction between
people, buildings and the environment
in order to enhance quality of life. By
considering the principles of Feng Shui in the
layout of the therapy space we can enhance
the clients’ level of healing and relaxation, while
bringing ourselves more strength and support.
The first thing to consider with a therapy room
is its location. Ideally the room will be located
in the North of the building as this direction
brings with it a quiet, flexible, deep and powerful
energy, promoting healing and other therapies.
Energy flows where the eye goes, so consider
the layout of furniture, lighting and artwork
to promote a flow of energy around the room.
Curves are preferable to straight lines, as negative
energy travels in straight lines. If possible, avoid
34
HOLISTIC THERAPIST 2015
using a space with a low or sloping ceiling as this
can compress the energy.
The room should provide a mountain for support
and protection. This might be a physical
mountain in the form of a bookcase behind
your desk or chair or a symbolic one such as
a painting of a mountain, again placed behind
your desk or chair. Place your chair to take
command of the room. You should be able to
see the door and window without having to turn
your head. However, your chair should not be
directly opposite the door nor should it be directly
opposite your client if you both have to sit for
discussions. Always try to angle the furniture so
it is non-confrontational.
Nature likes balance, this is
true regarding yin and yang
as well as the five elements
used in Feng Shui. Whilst the
therapy room should contain
representations of both Yin
and Yang, more yin will make
the room more relaxing.
Examples of Yin would be soft
colours, downward lighting
and plush furnishings.
Examples of Yang would be
bright colours, bright lighting
and hard, shiny or metallic
surfaces”.
There should be a balance of the five elements;
these are Water, Wood, Fire, Earth and Metal. To
obtain maximum benefit from each element you
could place a physical representation of it in
holistictherapistmagazine.com
where possible. If artificial light
is necessary, incandescent
light provides a warm light
illumination closely resembling
fire. This warm light is
associated with relaxation.
the relevant direction. Water in the north, wood
(e.g. a plant) in the east or south east, fire in the
south, earth (e.g. a crystal) in the south west or
north east and metal in the west or north west.
The south east is associated with good fortune so
to place a Jade plant, also known as money plant,
here would have a positive effect on your business’
good fortune. To attract more clientele display your
qualifications in the south of the room.
Colour can be a major factor in determining
the ambience of a therapy room; take care to
not over- or under-stimulate. Choose a colour
which does not create negative emotional or
physiological effects. Avoid red, for example, as
this has been linked to irritability and impatience.
Research suggests blue is calming and green is
healing.
Artwork or symbolic imagery can be used to
bring in further colour or create a flow around the
room. Pictures of natural scenes or landscapes
holistictherapistmagazine.com
Plants are not only one of the
five Feng Shui Elements but
they also absorb carbon dioxide (during the day)
and give out oxygen and negative ions which
are good for us. Negative ions are found in the
atmosphere by a river, the sea or in a forest and
they ‘freshen’ the air which makes us feel really
alive and vital. Generally plants with rounded
leaves are more yin like and have a calming
effect, spiky plants should be avoided.
Water gives off beneficial negative ions just like
plants. In addition, people perceive water as
cooling and it can mask other noise. Ways to
introduce water into a treatment room include an
aquarium, water feature or a simple glass bowl of
water changed daily.
Sound can also be important in creating a
relaxing experience. Wind chimes are an excellent
Feng Shui way to introduce sound, however this
would require a breeze through an open window
which may let in other unwelcome noises.
Relaxing music could be more beneficial.
BUSINESS
BUSINESS
Clutter clearing is equally as
important as Space Clearing
as it presents a physical
blockage or barrier to success.
It is not unusual to discover
a therapist is “stuck” with
an area of their business
only to find the part of their
therapy room that relates to
that area is filled with clutter.
This physical blockage can
have an impact on well-being
and prevent someone from
achieving their goals – not
to mention that your clients
expect a tidy treatment
environment”.
Finally, each year there are annual enhancements
that can be made to support directional energy
changes. For 2015, a metal wind chime should
be hung in the west of your room and a plant
placed in the south east. n
i
Karen McDonald is an Advanced
Feng Shui Practitioner, who
also holds a diploma in Space
Clearing. She works with both corporate
and private clients to optimize their working
and living environments. Karen also offers
consultancy services in geopathic stress,
EMF, 9 Star Ki Astrology, Directionology and
Fire Ceremonies. www.celticchi.co.uk
HOLISTIC THERAPIST 2015
35
The Cam Coach
The Cam Coach
Managing
your own
Now we have the optimum therapy room, we
will hopefully have clients to heal. Clients
who leave you feeling better leave a little bit of
negative energy behind, which can accumulate
until eventually you can feel drained or ill. To
avoid this, the therapy room should undergo
space clearing regularly. With Space Clearing
it is always recommended that you speak to a
professional. However, if you want to try a very
basic space clearing, you could open the window
and burn incense regularly.
as a CAM
STRESS practitioner
Mark Shields, The CAM
coach explains how to keep
your stress levels in check.
T
in 2015
HROUGHOUT 2015 we are going
to look together at a number of
proactive steps we can take as CAM
Practitioners to ensure we stay on top
of our game and manage our own issues and
challenges at the same time.
Working in this field opens us up continually
to other people’s issues and stress, after all
that’s what we are there for. However as CAM
Practitioners you need not only how to often help
your clients manage their own stress levels but you
have to keep a very close eye on your own too.
I have seen some of the best practitioners in the
world light a candle in between each session to
clear the room of any negative energy or mentally
surround themselves in a ball of white light to
protect them from the stress of their clients.
There are many things we can do and I have
chosen the main stress combating strategies I
have used with practitioners over the years as their
mentor and coach.
6 Keep up with the Latest
Trends - Telephone Coaching
This issue we are going to focus on point number
1, getting your own mentor.
1. GET YOUR OWN MENTOR
Whatever area of the Complementary and
Alternative medicine field you work in I am sure
you would agree it makes sense to have your
own coach or mentor.
These days as we progress more into a formal
supervision structure, mentors and coaches’ roles
can take the guise of supervisor.
Most of the most successful practitioners in
the world have their own coach or mentor.
These figures are reversed when a mentor
is deployed.
Think about all those conversations you have
with friends and family continually about how
things are going to be different “I am going to
work fewer hours, change things around, spend
more time with the family, not get so stressed”.
Private mentoring is becoming more available
and more affordable, and the need for them is
greater than ever. Perhaps it’s time you joined
an expanding group of people that have turned
to private mentoring to help them unlock that
potential that we all have inside, reducing our
stress at the same time.
Work smart not hard. I am sure you have
heard this many times.
1 Get your own Mentor
2 Model Week - Manage Your
Time Effectively
3 Demands Constraints
Choices - The Model
HOLISTIC THERAPIST 2015
5 The 3 Levels of Stress
85% of Practitioners go into
a new year determined to
make some positive change for
themselves and their practice
in the following twelve months
whilst only 12 % actually
achieve what they set out to do.
TOP 6 TIPS FOR PRACTITIONERS
MANAGING PERSONAL STRESS ARE
12
4 Have a Personal Change
Plan
WHAT IS MENTORING?
“Mentoring is to support and encourage people
to manage their own learning in order that they
may maximise their potential, develop their skills,
improve their performance and become the
person they want to be”.
Eric Parsloe, the Oxford School of Coaching
& Mentoring
The word “mentoring” comes from the earliest
of historical times. The Greek storyteller Homer
wrote about the Ithaca king, who asked his
friend Mentor to take care of his son Telemachus
while he went away to fight in the crusades.
I have found that it is quite common for
practitioners to mentor and coach each other.
Whereas this serves the purpose of letting
go of any daily frustrations or challenges, a
professional mentor will help take you and your
practice to another level both personally and
professionally.
WHAT’S THE DIFFERENCE BETWEEN
COACHING AND MENTORING?
A mentoring relationship can often last for
a long time with no fixed period, however
coaching tends to have a set duration.
Mentoring is less formal, meetings and
interaction tends to follow the needs of the
client, where it is common to have regular
face to face, telephone, email and text
conversations. Coaching is far more structured
with meetings set on a regular basis, for
example weekly.
Mentoring tends to focus on the
development of the mentee as a person,
whereas coaching works on the development
of a skill or a set of actions.
WHAT’S IN IT FOR YOU?
Being able to change/achieve your goals more
quickly and effectively than working alone
Building a network of expertise to draw on
can benefit both yourself and others
Drawing on the skills and knowledge of an
expert in your field of expertise
Modelling the success of your mentor using
proven success strategies and ideas that work
Feeling you’re part of a team with an expert
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holistictherapistmagazine.com
BUSINESS
team leader working in partnership to assist
you with your own personal development
needs and goals
HOW MUCH DOES IT COST?
It is important to establish from day 1 what
your needs are as a mentee and to make sure
your mentor has the time and capabilities to
meet your needs. To work, this relationship has
to be free from any time constraints, logistical
constraints and financial constraints.
In addition, trust and rapport are vital
ingredients in any relationship and are no different
in this one.
It is normal today to find a good mentor with
unlimited contact and support from around
£200 per month.
Many practitioners of today are employing the
services of a mentor and seeing the benefit in
both themselves and their business.
SUMMARY
It’s good to talk and share your daily worries and
stresses. I believe we should all have an outlet to
do just that.
We work in a field where we are helping people
in different capacities and ideally if you can afford
it, a mentor would provide the perfect solution,
providing you could find the right one.
Failing that and if affordability is an issue, two
heads are better than one. Ensure as a minimum
you team up with another like-minded practitioner
so you have a regular outlet for your stress.
I would recommend meeting once a week
for a couple of hours. You will find you are
facing similar issues and just talking them
through will help.
If you have any problem cases that you are
uncomfortable addressing, it is helpful to share
them with someone who you can speak freely
with confidentially and unburden you and
potentially reduce long term stress.
Remember stress is just feeling overwhelmed
and out of control. Being able to share your
professional stress, obviously within the bounds of
client confidentiality is a very positive step and one
that will help you immensely going forward.
In the next issue we will be continuing on this
theme and looking at our time management
model for CAM Practitioners. The Practitioner
Model Week. www.lifepractice.co.uk
HOLISTIC THERAPIST 2015
YOU & YOUR HEALTH
Tell me a bit about
yourself and the reasons
you decided to get into
healthier foods
I started writing my blog to teach myself how to
cook nourishing meals in order to heal a chronic
illness. Back in June 2011, I just woke up one
day feeling awful. My stomach looked like I was
six months pregnant, I was so exhausted, was
having heart palpitations and feeling hungover.
Things worsened over a few months; I would lose
my vision when I stood up, couldn’t eat anything
without pain and could barely get out of bed.
Despite countless hospital tests, no one could
figure out what was wrong.
Eventually I was diagnosed with Postural
Tachycardia Syndrome, a chronic autonomic
nervous system illness that meant I couldn’t regulate
my heart rate, circulation, digestion, or immune
system. I tried conventional medicine for about six
months but it didn’t help.
I decided to heal with food. Overnight, I gave up
gluten, dairy, refined sugar and meat and started
eating a wholefood, plant based diet. It took me
eighteen months to feel well again and come off
my medication, but it’s really worked and I’m now
healthier than ever.
You were training as a
naturopathic nutritionist.
What does that involve?
I’m one year into a three year course, which I’m
loving. I had to take a year out this year as my
schedule was just so mad but I’m going back again
in September to finish the last two years. The first
year was all about biomedicine, which was hard
but absolutely fascinating!
Your blog and book have
really taken off. Tell me how
you got started, how you
built an online presence
and how it felt when things
snowballed.
I started my blog to motivate myself to cook and
somehow it just grew. Honestly, I have no idea how
I managed to create such an online presence - I just
really loved what I was doing and wanted to share it
with people.
I’ve found that blogging regularly, being really
authentic and sharing a real passion really helps
build an online brand though. It’s been a pretty
organic, even growth process and there wasn’t one
moment where it all exploded, although it has grown
a huge amount this year with the book release.
CELEBRATING
5 years of success for Lava Shells®
Ella
Woodward
If you were stranded on a
desert island, what three
food stuffs would you
take with you and is there
anything you can’t stand?
I’d take a life supply of medjool dates, almond butter
and avocados - they’re my three favourite foods. There
are very few things I can’t stand but I really dislike
green peppers!
How do you see your career
developing?
“Happy 5th Birthday Shared Beauty Secrets, so pleased you are growing
from strength to strength and excited about the future...”
I’m not sure, I’m really enjoying being open to any
new developments and don’t have one set goal for
Deliciously Ella other than to just get people excited
about living a healthy life!
Sir Richard Branson
What’s next?
I’ve found that as my own passion for healthy food
grew I began gradually more interested in other
areas of this lifestyle from natural beauty products
to fitness and mindfulness, so I really want to start
incorporating these aspects into my life. n
i
You can find out more about Ella at
deliciouslyella.com
13
66
sales@holistictherapistmagazine.com TEL: 01795 479 957
Editor’s Six
At 23, Ella Woodward is
the best-selling author of
Deliciously Ella, a cookbook
designed packed with plantbased recipes that are not only
good for you, but taste great
too. Here she shares how
she got into healthier eating,
started her popular blog and
what’s coming next…
HOLISTIC THERAPIST 2015
holistictherapistmagazine.com
Discover our beauty secrets by calling today on 01869 357701
or visit us online at www.sharedbeautysecrets.com
www.holistictherapistmagazine.com
3
FEATURES LIST
2016...
The Industry’s No.1 Business Guide
Each issue has a specific focus, as well as regular features, including: Diary Dates,
Ten Top Biz Tips, therapist case studies, expert columns, product reviews, editor comments,
and more. The key content of HTM is business focused; it also includes seasonal articles
specifically for therapists.
JAN/FEB/MAR (ISSUE 17):
JUL/AUG/SEP (ISSUE 19):
THEME: Expand your horizons
THEME: Stress-free success
SPECIAL FEATURES:
Taking on staff/an apprentice
Start-up/Start over
New Year kickstart/refresh – looking after
yourself
Medical Herbalism
Male Holistic Therapists – the challenge
Holistic Business Award Winners
SPECIAL FEATURES:
How to measure success/ How to build the
business and life you want
Being your best self
Successful social media
Direct marketing
Enter the Holistic Business Awards
APR/MAY/JUN (ISSUE 18):
OCT/NOV/DEC (ISSUE 20):
THEME: Revitalise
THEME: Business/Balance
SPECIAL FEATURES:
Finding time for yourself
Work/Life balance
Understanding client needs
Getting the most from exhibitions and Fayres
Massage industry – perceptions and
challenges
SPECIAL FEATURES:
How to bring back past clients
Refresh your business
Refresh your attitude
Vitality
Christmas feature
ALL ISSUES Regular Features
Social Media
Coaching
Food/Nutrition
Business advisory columns
Journeys: personal insight
Research Round up
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News and Dates
Mind/Body/Spirit
Book/CD/DVD reviews
Oooh! That’s new! (new
products)
Editor’s interview
Editor’s fix – review of service,
location, product, course etc
Beauty
Meet the maker
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HTM offer its readers the tools they need to improve
their business and lives though in depth features,
expert comment, business advice and industry news.
We’re in-touch with 45,000 holistic practitioners,
a number that is increasing every day. HTM is the
perfect platform for you to promote your business...
Call or email us today to discuss your needs...
TEL: 01795 479 957
sales@holistictherapistmagazine.com
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