Key Mindset of Embracing E-commerce
-- yonyou 4 in 1 Methodology
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The Power of The Customers in Internet Era—Change The Entire Traditional
Industrial Chain
Digital revolution will become the 1st step of enterprise transformation
Distributer
R&D
Manufacturer
Branding
Retail
Customer Service
Consumer
Supplier
Logistic
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Enterprises 'Sales & Marketing Are in Need of An Upgrade
Digital Mkt.
Aft. 2015
Internet Mkt.
2012-2015
Channel Mkt.
2006-2011
Branding
2000-2005
Advertisement
Bef. 2000
•
The rise of Apple
•
……
•
P&G AD Campaigns
•
……
Key shelf occupation
competition
•
Exposure Competition
•
Competition
Distributers VS
Mobile Ads become
O2O
•
Social media and
Wechat Ads…
•
……
Direct sales
•
The rise of ECommerce
•
•
Precise marketing
•
Omni-channel
integration by means of
popular
•
……
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Distributer analysis and
planning based on data
Customer Interface
Channel
Brand Competition
Competition
•
•
Competition
Data Capture
the Internet
•
Data-driven operation
and platform building
Top Trend: Customer Oriented + Omni Data Driven
Digital marketing starts to market the entire industrial
chain to create higher value.
Data-based enterprise sales & marketing platform will
become critical for enterprise development.
Digital platform will not only play as a sales tool, but
also serve for traditional businesses transformation.
Copyright © 2015 yonyou Network Technology Co., Ltd. All Rights Reserved
yonyou 4 in 1 E-Commerce Methodology
Online
Sales
Retail
Member
ship mgt.
Sales
Mgt.
Order
Process
Sales
Service
Sales
Mgt.
Leads
Mgt.
Sales
Analysis
Sales
Applic
ation
WIFI
Mobile
Mkt.
Mkt.
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…
1st Step: Find Your Potential Customers
Brand
Awar
eness
Precise
Marketing
BBS
News
Instagram Icons
Wechat Icons
Hardware Service
X-PHOTO
Ads Stand
Wikipedia
Answers
Popular Icons
Search
Multi-Channel
Operation Service
Ideas Factory
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Opinion Monitor
Digital Marketing—Sales & Marketing Promotion Services
Online hot topics & articles planning
Create customer interaction
Event Mkt.
Online Mkt. Cycle &
Objectives
Online Promotion Platforms
• Cycle: Promotion planning
• Objectives: Online branding
promotion
Word
of
Mouth
• Facebook & Wechat
• Various BBS + Blog articles
Precise Mkt.
DSP: Push Ads by IP
Lock the users
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Digital Marketing—Sales & Marketing Promotion Services
Brand Exposure
Creating hot topics
Indicators：PR，Impression share，
CPM cost.
Indicators：PR，rate of engagement
of the topic
Check Results
Indicators：ROI，Convert rate，
cost of attracting new buyer，UV，
CPS/CPA cost.
Creating Reputation
Indicators：UV，No. of fans，No. of
like and share.
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2nd Step: Convert Traffic to Buyers
Create customer
interaction
Service
Increase customer
loyalty
Integrate with social
media
Incentives
………
Complete traffic
conversion
Achieve precise mkt.
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Digital Marketing—Sales & Marketing Promotion Services
Word of Mouth
We-PriceKnock-Down
We-Distributer
Interaction
We-Lottery
Welink
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Conversion
We-Mall
We-Member
3rd Step: Manage Your Business—Omni Channel Solution
Pan-Media Integration
Paper, TV, Radio,
Internet, Mobile…
Fans, Employees,
Customers, Partners,
Stakeholders…
Omni
Media
Mkt.
Integrated Channel System
Offline-Online, Direct-sales
Outlet, Mobile shop, logistics,
buying experience,
integrated solution based
operation
Omni
Channel
Sales
Omni Industrial Chain
Coordination
Omni
Industrial
Chain
Coordination
C2B, EMS, AutoManufacturing, E-Purchase,
VMI, MRO
Inter-connected Membership System
Flexible Operation System Driven
by Big Data
Integrated online and offline
membership, enjoy the same
benefits, credits and policy;
Members choose their
comfortable methods
Use customer behavior, transaction
data, industrial development trend,
as well as data from manufacturing,
purchasing, and assets to improve
and drive business operation
Omni
Customer
Relationship
MGT
Omni
Data
Driven
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Omni-Channel Sales
Use the advantage of each channel to close deals and serve customers in a long run
Pattern A：
Integrated
Channels
Online
Channel
Official Web Mall
Market Place
Direct Sales
Indirect Sales
Channel
System
Company
Direct Sales
Outlet
PC Front-end
Franchise
Outlet
Pilot Outlet
Experimen
tal Outlet
Pattern B：
Integrated
Service
Customer
Mobile Front-end
POS
Selling
Agent
Offline
Channel
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Pattern C：
Diversified Mkt
Online to offline / Offline to online
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Omni Customer Relationship Mgmt—Get to know your customer
Who is your VIP?
• Active level
• Power of influence
• Active level of friend’s
circle
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4th Step: Add Value—Provide Precise Services Based on Big Data
Analysis
What are the popular products? High profit products?
How many orders? How much is the sales revenue?
What is the inventory turnover?
What channel do customer buy the popular products?
Combine the sales and product data to get insight of
the conversion rate and the contribution rate of each
channel.
In the all-in-1 sales environment, collaboration
between companies in the industrial chain becomes
more and more important.
Precise price information and real time industry
upstream and downstream information; company
public reputation monitor; competitor information
analysis…
Every company needs to know how to do its own
business in this well-connected industry.
Sales
Industrial
Chain
Customer
The special requirements of the customers;
Preference level to each product; buying behavior and
cycle; shared features and behavior.
Big Data
How much is the daily online traffic? What is the
visiting route? How much is the online conversion rate?
What is the ARUP?
Behavior
Media affect monitor and ROI analysis
How much buy-in is resulted from Ads? Sales
expenses planning…
Channel
Marketing
Sales operation is changing from extensive
management to intensive management. Enterprises
need to measure the ROI of the marketing expenses,
smart allocate the resources and reduce cost.
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Which page is most popular? What is the impression
share? Is the navigation there but the visitor didn’t
follow? What is the highest drop out rate during the
whole transaction process?
The channel platform can not only analyze the
structure, navigation and feasibility, but also serve as
a A/B test and multi-variant test, which will guide on
the improvement of the platform design.
What is the tendency of the Fashion?
Demand Curve Matching
Fashion
Mode)
High
Heel)
Material)
Based on the data analysis from the major website or e-marketing place, the
tendency of the style and price would be clear
Seasonal
factors
Decoration
Toe
Design
Tendency analysis
Competitor analysis
Best seller prediction
Product future trend forecast
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Sales Data Analysis: WIFI Data Cloud Service—Customers’
Offline Buying Behavior Data
Clear view on the offline shop data
Visiting time analysis of different categories of
customers
Also provide the analysis of
• Each customer
• Visiting customer
• Old customer VS. lost customer
• Pass-by customer
• Stay time duration
Visiting time statistic customers
• ……
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yonyou 4 in 1 E-Commerce Methodology
Enterprise
End-User
Big Data
Capture Data-Value
Added Service
Digital Marketing
Collaborative EcoSystem
Internet Enterprise Sales & Marketing Service
ECommerce
Linkage
YL-CHAT
WELINK
Mobile
Marketing
Wifi
Marketing
Precise Marketing
……
Big Data Platform
User Data
Customer Data
Omni-Channel Sales & Marketing Solution
Behavior Data
Contact Details
Copyright © 2015 yonyou Network Technology Co., Ltd. All Rights Reserved
yonyou 4 in 1 E-Commerce Methodology
Online
Sales
Retail
Member
ship mgt.
Sales
Mgt.
Order
Process
Sales
Service
Sales
Mgt.
Leads
Mgt.
Sales
Analysis
Sales
Applic
ation
WIFI
Mobile
Mkt.
Mkt.
Copyright © 2015 yonyou Network Technology Co., Ltd. All Rights Reserved
…
Sales Revolution Drives Business Revolution
Customeroriented
strategic
planning
Sales Promotion
Upgrade
Flexible &
customized
service &
production
Offline/Online Marketing
Optimize
industrial
chain
resources
allocation
Optimize
business
management
Omni Channel Sales
Business
transform
ation
Mobile Integration
Newspaper, magazine,
TV, radio, Internet…
DIGITALIZATION
Copyright © 2015 yonyou Network Technology Co., Ltd. All Rights Reserved
Sales Data Analysis
At The Services throughout The
Enterprises Internet + Journey
To Know More Details, Contact Us.
Dr. Jiawei Qi
Jiawei.qi@yonyou.com.sg;
6515 0800