Trade Show Executive
News, Views and Tools for Trade Show and Event Executives
October 2009
Peter
Eelman
Ratcheting Up
IMTS
>>Trending & Spending:
Good Riddance to a
Painful Recession
>>Trade Show Superstars
Shine at TSE’s Gold 100
Awards & Summit
>>Here’s the Latest Dirt
on Convention Center
Expansions & New Builds
www.TradeShowExecutive.com
makeyourday_AD_TSE8-09.pdf
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VoLUMe 10 NUMber 10
Cover Story
28 Power Lunch with
Peter Eelman
19 Special report
Pardon our duSt
The latest edition of TSE’s
TSE Pardon Our Dust
report covers the most current convention
center renovations, expansions, new facilities
and proposed venues in the U.S., Canada
and Mexico.
PhotoCredit:SherryTessler
Peter Eelman, vice president of exhibitions
& communications for the Association for
Manufacturing Technology (AMT), runs the
biennial International Manufacturing Technology
Show (IMTS). Throughout its 82 years – and
several economic downturns – IMTS has
consistently ranked as one of the largest
shows in the nation. During a live Power Lunch
interview at Trade Show Executive’s Gold 100
Awards & Summit last month, Eelman revealed
the new innovations he and his team are
implementing to ratchet up the 2010 event.
28
34 event Wrap-up
trade ShoW
exeCutive’S Gold 100
aWardS & Summit
In case you missed the event, turn to our
12-page recap for the most memorable
moments and crucial takeaways from this
year’s Gold 100 Awards & Summit.
19
34
Trade Show Executive, the Gold Standard
Winner of:
http://twitter.com/TradeShowExec
2005
•GRAND AWARD, Best Writing
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& Personal Profiles
•Most Improved Magazines
& Journals
•GRAND AWARD, Best Writing
•Best Overall Issue
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•Best Cover
•Best News Writing
•Best Feature Writing
•Best How-To Writing
•Best Redesign
•Most Improved Magazine
•GRAND AWARD, Best
Design & Illustration
•Best Column
•Best Feature Series Writing
•Best How-To Writing
•Best Cover
© 2009 Trade Show Executive, Inc. All rights reserved. Contents may not be reproduced, stored in a retrieval system or transmitted in any form or by any means without the written permission of the publisher.
4
October 2009
Trade Show Executive
www.TradeShowExecutive.com
ConTEnTS
2 0 09
51 ZooM
TSE’s Trade Show Locator
Locator™
features the most important shows
scheduled in December 2009
56 Industry events
57 People in the News
58 Index to Advertisers
9
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Trade Show Executive magazine,
4167 Avenida de la Plata, Suite 114, Oceanside, CA 92056.
Tel.: (760) 630-9105 Fax: (877) 483-8912
ET
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EDITORIAL & PUBLISHING HEADQUARTERS:
3 4 5 6 7
Globalization of Exhibition Industry
Entering a More Cautious Phase
2
33 Global News
1
Good Riddance to a Painful
Recession
POOR
MI
06
Very Nice
14 trending & Spending
3
Change FAI
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13 Flashes from the Field
9
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11 Month in review
9
5 6 7
3 4
8
2
1
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• CEIR Research Finds Trade
Show Catching on with Up-andComing Professionals
• Forbes Study Finds Execs Still
Prefer Face-to-Face Meetings
• UFI Barometer See Revenue
Decline in Last Two Quarters
of 2009
• Advanstar Restructures $385
Million Debt; Gets $35 Million
Infusion of Capital
• Questex Files for Chapter 11
Pursuant to Sale of the Company
• Controversy Still Surrounds
San Jose Labor Pact
• PrivilegedAccess.tv Signs
Broadcast Deal with Chicago
TV Station
• Canon Acquire Three Canadian
Packaging, Plastics Shows
2
News
5 6 7
3 4
8
6
Member of:
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TM
EDITORIAL & RESEARCH
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Publisher & editor
Darlene Gudea (760) 630-9111
darlenegudea@tradeshowexecutive.com
editor-at-large
Carol Andrews (562) 505-7903
carolandrews@tradeshowexecutive.com
senior editor
Hil Anderson (760) 630-9107
handerson@tradeshowexecutive.com
33
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TSE’s Trade Show
senior editor, news & directories
Renee Di Iulio (310) 939-0197
reneediiulio@tradeshowexecutive.com
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A successful
trade show is
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the role it plays all year
long in the industry
sectors it serves –
and that means show
managers must master
social networking
strategies.
See page 34
, SHOES
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CHANGE OF ADDRESS AND NEw SUBSCRIPTIONS:
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Please visit us at tsx.magserv.com and complete the online form for a free subscription.
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BOARD OF DIRECTORS:
CHAIRMANOFTHEBOARD: Rick Simon
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October 2009
5
news
CEIR Research Finds Trade Shows Catching On
with Up-and-Coming Professionals
By Hil Anderson, senior editor
Dallas, TX – The Internet-savvy
generation of younger professionals has
taken a liking to face-to-face trade shows,
with nearly 90% saying they are likely to
attend an exhibition in the near future,
according to a new report from the Center
for Exhibition Industry Research (CEIR).
The report, which was released midOctober, examined the attendance patterns
of professionals aged 18-39 with an annual
income of $30,000 or more. The results
indicated that Generation X and Millennials
have indeed been attending trade shows and
are likely to go again.
Part of the CEIR Power of Exhibitions
in the 21st Century study, the report was
compiled to assist show managers
in marketing to the up-and-coming
professionals who will be their target
audience as they move up the corporate
ladder in the coming years.
The findings showed that 57% of the
age group had attended at least one trade
show in the past two years, and 87% said
they were somewhat likely or very likely to
attend an exhibition in the next two years.
Of those who attended a show, 96%
visited the booths and nearly nine in ten
attended an educational session.
Other findings included:
n The most significant reason to visit
a booth was its relationship to the
attendee’s job.
n Respondents attended an average
of 2.8 exhibitions over the last
three years, although they had been
interested in attending or had the
opportunity to attend 7.6 events.
n The primary reasons for not attending
an exhibition were cost, convenience,
lack of relevancy or a lack of interest.
n Nearly three-fourths of attendees
registered online, and 56% said they
preferred to receive their information
about the event via e-mail.
n The preferred format for educational
sessions was one hour, including
45 minutes of presentation and 15
minutes for questions and answers.
Reach CEIR President and CEO
Doug Ducate at (972) 687-9242 or
dducate@ceir.org
Forbes Survey Finds Execs Still Prefer Face-to-Face Meetings
By Hil Anderson, senior editor
New York, NY – A new survey from Forbes
indicates senior business executives are
traveling less because of the economy
but have not lost their enthusiasm for the
effectiveness of face-to-face meetings.
The Forbes Insight survey released August
27 reported 58% of the executives surveyed
said they were traveling less than they had
been in January 2008 when the downturn
began. Another 59% said they had made
greater use of videoconferencing and other
“virtual” meeting technologies.
At the same time, 84% of
respondents said they
preferred meeting in person
with clients and co-workers
rather than the virtual method.
“This research shows that
senior business decision-makers
overwhelmingly point to faceto-face interaction – traveling to
meet clients, convening teams
and the motivation born of live
exchange – as a crucial element to their
success,” said Kevin Gentzel, president and
group publisher of Forbes Media.
The respondents told Forbes that they
considered meetings to be beneficial in
terms of social interaction with peers,
building a stronger personal relationship
with business associates and getting a better
“read” on the people they were dealing with.
Approximately 81% said “down” time at
conferences enabled them to strengthen
their bonds with their clients.
The respondents who preferred
virtual meetings tended to look more
at the bottom line of cost
savings and time. The survey
said 64% of executives said
videoconferencing and such
technologies allowed them to
multi-task.
A number of executives said
they worried that attendees at
virtual meetings might not give
presentations their full attention.
In fact, 58% of the survey respondents
admitted they had surfed the Internet and
checked e-mails during virtual presentations.
The survey focused on the overall
face-to-face concept and did not delve
specifically into the value of trade shows as
a forum for business relationships, but the
implication is clear. Executives see the value
of traveling and making personal contact.
“While travel is often the first budget
item to suffer cuts in a recession, it can’t be
the last to be restored if the economy is to
grow,” Gentzel said.
The survey conducted in June polled
760 executives, half of whom were from
companies of fewer than 100 employees;
20% from companies with 100 to 999
employees; and 30% from companies with
more than 1,000 workers. In terms of title,
48% of the respondents were either owners
or C-level executives.
Reach Kevin Gentzel at (212) 366-8900 or
kgentzel@forbes.net
Continued on page 8
6
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Continued from page 6
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By Hil Anderson, senior editor
Paris, France – The
worldwide recession
continues to weigh on
the trade show industry
without much hope for a
letup until next year.
The third quarterly
Global Economic Crisis
Barometer Survey of the
Exhibition Industry,
released September 2
by UFI – The Global Association of
the Exhibition Industry, indicated the
industry could see some light at the end
of a rather long tunnel.
The survey found that 83% of the
respondents expected a decrease in gross
revenues for the second half of 2009. “And
the first half of 2010 doesn’t promise to be
much better,” the report said.
But UFI analysts found some
signs that the industry was beginning
to bottom out, specifically, 45% of
Bishop
respondents said they did not anticipate
their gross revenues in the first half of
2010 to be lower than they were in the
first half of 2009. Another 24% said they
expected their revenues in the coming
first half to be positive or at least stable.
There was also a level of confidence
that better days were ahead. About 53%
of the industry executives surveyed
predicted a recovery would come some
time next year. Another 47%, however,
feared things would not turn around until
2011 or thereafter.
“Is this belief in recovery purely a
reflection of the resilience and optimism
of the face-to-face marketing medium?”
asked UFI President John Shaw. “Or is
it a solid indication that the exhibition
industry has turned the corner?”
A more hopeful and concrete
example of optimism was a leveling-off
of cutbacks within the industry. The
2
UFI Barometer Sees Revenue Decline in
Last Two Quarters of 2009 as Industry
Awaits Recovery
EC
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percentage of companies with costcutting programs in place remained flat
at 86% in August compared to 85% in
the Spring.
Discounts Come into Play
The use of discounts by trade show
organizers worldwide increased this
Summer. The survey stated that 55% of
the companies surveyed in July said they
had offered discounts to their customers,
compared to 47% of the firms polled in
April and May for the second edition of
the report.
The discounts averaged 10% or more
for 23% of the companies, compared to
17% of the companies in the previous
survey for Q2.
Discounts are seen by many trade
show organizers as a slippery slope
that can derail an event’s entire pricing
structure and are something to be
avoided. Critics point out that cutting the
price for some cash-strapped exhibitors
will invariably lead to requests for similar
deals from other exhibitors. In addition,
prices will have to go up in small
increments once the economy improves.
The Crisis Barometer was compiled
from 179 replies to the survey from 53
nations. UFI noted the responses from
the Middle East/Africa region were low.
Reach UFI President John Shaw at +33 (0) 1
4267 9912 or jshaw@comexpo-paris.com
Advanstar
Restructures
$385 Million Debt
and Gets $35 Million
Infusion of Capital
By Darlene Gudea, publisher & editor
Woodland Hills, CA – Advanstar
Communications reached an agreement
with its lenders in late September to
eliminate about $385 million of debt. As
part of the restructuring, Advanstar will
also receive roughly $35 million in new
capital from its principal stakeholders,
including
Anchorage
Advisors and
Veronis Suhler
Stevenson (VSS).
Well-placed
sources said there
is no preferred
equity and no
Loggia
coupon payment.
Advanstar
continues to hold about $505 million of
first lien debt.
Veronis Suhler Stevenson and
co-sponsors Citigroup Private Equity
and New York Life Capital Partners
acquired Advanstar for $1.142 billion in
cash in 2007. “The media industry has
changed dramatically since VSS bought
Advanstar,” CEO Joe Loggia told Trade
Show Executive. “There are fundamental
changes beyond the recession and decline
in print ad revenues.” Loggia emphasized
the capital structure is the outcome of
the strategic plan, not the opposite. “The
restructuring follows the development of
a strategic plan to reinvent our business
and gives us the flexibility to capitalize
on the additional growth opportunities
ahead of us.”
Loggia said the transaction is an
important milestone for Advanstar.
“It eliminates our second lien debt
and mezzanine debt which translates
Continued on page 9
8
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Continued from page 8
Questex was formed in 2005
when the Audax Group paid
$185 million in cash to acquire
the print, web and event business
from Advanstar in the following
sectors: Information Technology
& Communications, Travel
& Hospitality, Beauty, Home
Entertainment, and Abilities and
Portfolio groups. These products
generated about $100 million in
revenues in 2004 for Advanstar,
nearly one-fourth of the firm’s
total 2004 revenues. (Read more at
http://www.tradeshowexecutive.
com/TheVault_main.asp?id=173)
The portfolio of Questex
Media Group includes 45 trade
shows, conferences and events,
as well as 100 websites and
publications. Operations outside
of the U.S. are not included in the
Chapter 11 filing.
into more flexibility. With a stronger
capital structure, enhanced balance
sheet and significant capital investment,
we can pursue where we believe the
opportunities in the market are.” Loggia
would not provide any details of the
strategic plan or when it would be
disclosed.
When asked if Advanstar’s new
strategy includes add-on acquisitions to
its current franchises or brands in new
sectors, Loggia said, “We have marketleading brands in the fashion, licensing,
motorcycle and veterinary sectors. These
will remain a major focus for us and we
will implement a strategy to reinvent our
magazine business.”
He said the biggest challenge
Advanstar faces is no different than the
cards that have been dealt to other media
companies and businesses in general:
broadly speaking, each company today
must deliver value to customers in a way
that meets their changing needs.
Advanstar is one of several media
companies implementing a restructuring
plan. Cygnus Business Media emerged
from bankruptcy protection in late
September. Loggia said Advanstar was
very fortunate to have a very supportive
group of equity sponsors and lender
sponsors to rebuild the capital structure.
Miller Buckfire & Co., LLC was
Advanstar’s financial advisor and
Proskauer Rose LLP served as legal
counsel. Milbank, Tweed, Hadley &
McCloy LLP served as counsel to an ad
hoc committee of second lien term loan
lenders.
Advanstar Communications, Inc.
serves the fashion, life sciences, medical
and power sports industries. Its portfolio
of 147 events includes the flagship
MAGIC Marketplace which in September
won a Trade Show Executive Gold Grand
Award for “Largest Semi-Annual
Show.” The company also publishes 68
publications and directories, and 267
electronic products and websites.
Reach Kerry Gumas at (617) 219-8300
or kgumas@questex.com
Reach Joe Loggia at (818) 593-5000 or
jloggia@advanstar.com
Questex Files for Chapter 11 Pursuant
to the Sale of the Company
By Hil Anderson, senor editor
Newton, MA – Questex Media Group
Holdings, Inc., owned by the private
equity firm Audax Group, filed for
Chapter 11 bankruptcy protection
as part of a plan to restructure the
company’s debt in advance to a
Section 363 sale. The company had
assets of $299 million and liabilities
of $321 million in its filings,
according to published reports. The
largest single unsecured claim was
$56.6 million in bank debt.
Details of the Section 363 sale
were not immediately available,
but Questex said operations would
continue normally during the
bankruptcy proceedings and the
management team would remain
in place.
‘Stalking Horse’ Provision
According to the October
5 announcement, a group of
Questex’s senior lenders would
“enter into an agreement to serve
as a ‘stalking horse’ for a purchase
of substantially all of the assets
of the company pursuant to a 363
sale.” The sale process was expected
to be completed within 60 days. In
bankruptcies, a stalking horse serves
to initiate bidding among other
potential buyers.
Key benefits of a 363 sale include:
n The purchaser receives the
assets free and clear of liens and
encumbrances.
n The director and officers avoid
exposure.
The downsides include:
Negative publicity that can
impact business operations.
n Timing – a sale outside of
bankruptcy can be executed
faster and more economically
than a sale in bankruptcy.
(For more information on the
pros and cons of a 363 sale and
stalking horse, an excellent source can
be found at http://library.findlaw.
com/2004/Oct/27/133620.html)
Questex CEO Kerry Gumas
said the plan had the support of
his integrated media company’s
lenders and business partners. The
plan includes debtor-in-possession
financing and exit financing that will
strengthen the company’s overall
financial structure and enable
operations to proceed without
interruption.
Questex History
n
Continued on page 10
www.TradeShowExecutive.com
Trade Show Executive
October 2009
9
News
Continued from page 9
Controversy Still Surrounds San Jose Labor Pact
By Hil Anderson, senior editor
San Jose, CA – The trade show industry
pressed its case for Team San Jose to
tear up its new exclusive labor agreement
with the local Teamsters union and
rewrite it so that potentially disastrous
legal implications are removed.
Team San Jose is the not-for-profit
organization established in 2004 which
manages the San Jose McEnery Convention
Center; five other municipal buildings
connected to the tourism and convention
trade; and includes the San Jose Convention
& Visitors Bureau. Teamsters Local 287 has
a seat on the 27-member Team San Jose
board of directors, as do four other labor
organizations.
Pederson
Small Concession Not Enough
Shomer
A closely-watched meeting in late
August between Team San Jose and
representatives of three industry associations ended with Team San
Jose agreeing to set its base hourly labor rate of $58.85 indefinitely.
However, that was not enough to satisfy the associations
representing show organizers and service contractors.
“It is totally inadequate,” said Steven Hacker, president of the
International Association of Exhibitions and Events (IAEE).
The situation surrounding the agreement remained fluid
early on, with Team San Jose and the industry seeking to tweak
and nail down various details that would make the agreement
acceptable. Officials at Freeman and GES Exposition Services
declined comment while they studied the agreement.
IAEE Urges Mayor to Rescind Program
The IAEE board of directors took the matter to city hall in
September with a letter to Mayor Chuck Reed calling on the city
to “exercise its leadership by immediately ordering Team San Jose
to rescind its flawed exclusive in-house labor program.”
“While Team San Jose says its program will improve the
customers’ experience in that building, we believe quite the
contrary will be the case,” the letter stated. “The costs of doing
business in the McEnery Convention Center are destined to
increase as the direct result of this program.”
As Trade Show Executive went to press, the IAEE’s letter was
under review by the City of San Jose’s Office of Economic
Development.
Hacker and leaders of the Society of Independent Show
Organizers (SISO) and the Exhibition Services & Contractors
Association (ESCA) met with Team San Jose President & CEO
Daniel Fenton August 27 to urge a suspension of the agreement,
which made Teamsters Local 287 in San Jose
the exclusive labor provider for the San Jose
McEnery Convention Center as of August 1.
Fenton declined to suspend the deal, but
agreed to extend the hourly rate indefinitely
and also vowed to consider future industry
input into convention center operations.
“We listened carefully to what their
Hacker
concerns were and determined we needed
to clarify that essentially we were delivering
the labor at cost and that the motive
behind this program was not increased
revenue or profit,” Fenton told Trade
Show Executive. “The motive is increased
flexibility when doing business in San Jose,
which should translate to better economics
for the decorators and the clients, as
well as an increase in our ability to put
Arnaudet
members of our community to work.”
SISO Executive Director Lew
Shomer, who was among the attendees
at the meeting, said that San Jose’s failure to bring the industry
in earlier in the process had created plenty of bugs in the
agreement, many of which dealt with the minutia of labor law.
“We don’t have a problem with their intent, but we have a lot
of problems with how it was implemented,” he said.
Industry Concerns Are Extensive
Of particular concern is the potential conflict the agreement may
have on existing contracts among show organizers, service contractors
and exhibitors that were not necessarily based on an hourly rate of
$58.85. “If the service contractors’ rates suddenly go up and show
organizers have existing contracts, that’s not good for them because
the service contractors will either have to eat the extra cost or pass it
on to the organizers or to their exhibitors,” Shomer said.
Other industry concerns include:
n A potential hole in liability protection. Hacker said the
agreement makes organizers and contractors “third parties”
who would be open to lawsuits from union members
who are injured on the job. “They can collect worker’s
compensation from the building, but they can also turn
around and sue the contractor and the organizers,” said
Hacker. “The legal liability you invite as a contractor is
something you have to be sheltered from.”
n Less ability to pick and choose the workers. Fenton characterizes
the Teamster labor pool in San Jose as experienced in trade show
operations; however, the workers dispatched by Local 287 may not
necessarily have been trained by the contractors.
n Drug and alcohol testing. While testing is in place, the
program is not under the authority of the contractors.
Continued on page 11
10
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Continued from page 10
n
The “indefinite” nature of the $58.85 per
hour pay does not include a minimum.
“It could mean it ends tomorrow,” said
Shomer. The rates also take a significant
jump if labor is ordered less than two
weeks in advance.
n Local 85. The San Francisco Teamsters
local formerly provided workers for the San
Jose McEnery Convention Center and still
has standing agreements with contractors
in place. Fenton said the pact with
Local 287 takes precedent over previous
agreements with service contractors.
Service contractors are not convinced they
won’t be sued by Local 85 for not hiring
its members, or be targeted by picketing or
even job actions in San Jose or other cities.
How Team San Jose Sees It
Fenton said the agreement would not freeze
service contractors out of the convention
center. Fenton also said that labor in the past
had been exclusively provided by Teamsters
and that the only entity being left out in the
cold was the Teamsters local in nearby San
Francisco.
“There was never an issue of labor not
being under the Teamsters’ jurisdiction,”
Fenton said. “The issue was our desire for
them to be ‘our members,’ from our local.
It is still the Teamsters who provide the
workers as it has been for the last 20 years,
but in this environment, it will be San Jose
Teamsters,” he said.
Team San Jose intended the new agreement
to provide more flexibility for show organizers
that would make San Jose more competitive as
a venue and, at the same time, provide more
work for the city’s Teamsters. Association
leaders didn’t disagree over the intent, but
warned that by not soliciting the views of
organizers and contractors ahead of time,
they had created a flawed pact that could drive
business away. “This was a thunderbolt to the
industry,” Hacker said.
Reach Margaret Pederson, IAEE chair, at (203) 2535209 or pederson@optonline.net; Steven Hacker at
(972) 458-8002 or shacker@iaee.com; Lew Shomer
at (310) 450-8831 x106 or lshomer@shomex.com;
Daniel Fenton at (408) 792-4107 or dfenton@sanjose.
org; Larry Arnaudet, ESCA executive director, at (469)
574-0698 or larry@esca.org
Month in Review
Déjà vu: Cam Bishop Acquires Ascend Event Media
Overland Park, KS – Cameron Bishop returned to the
helm of Ascend Event Media in September after
he and his equity partners, TGP Investments, LLC,
acquired the company he founded in 2002. Bishop
left the company, which produces show dailies and
other event communications in 2007 amid a corporate
restructuring.
Bishop said the rise of social networking and
mobile communications, moved the trade show
Bishop
industry into Ascend’s “sweet spot” of content
creation and management.
Terms of the acquisition of Ascend Event Media from Ascend Media
Holdings were not revealed.
For the complete story, go to www.tradeshowexecutive.com/news_online_main.asp?id=832
Reach Cam Bishop at (913) 469-1110 or cbishop@ascendmedia.com
Media 10 Acquires U.K. Home Show from dmg
London, England – dmg world media sold its historic
Ideal Home Show to British publisher and events
producer Media 10 Ltd. for an unreported sum.
The London event had been in the hands of dmg’s
parent company, Daily Mail and General Trust plc, for
101 years.
The show draws approximately 250,000 attendees
every Spring and will be added to Media 10’s show
lineup that includes the Grand Designs Live shows in
Cooke
London and Manchester. The deal was part of dmg’s
divestiture of much of its worldwide portfolio of
home shows and other consumer-oriented events.
For the complete story, go to www.tradeshowexecutive.com/news_online_main.asp?id=833
Reach Mike Cooke, CEO of dmg world media, at (415) 464-8500 or
mikecooke@dmgworldmedia.com
UBM Asia Buys Majority Stake in China Optoelectronics Show
Hong Kong, China – United Business Media Ltd. (UBM) acquired a 70% stake in
the China Optoelectronic Expo (CIOE), the largest optical electronics trade show
in the world.
UBM and its Asian division, UBM Asia, paid $5 million for the stake in a
deal with Business Media China AG (BMC). BMC will remain involved in the
management of the show.
CIOE spanned approximately 247,570 net square feet of exhibit space in
2009 and was held in Shenzhen.
For the complete story, go to www.tradeshowexecutive.com/news_online_main.asp?id=834
Reach Jime Essink, president & CEO of UBM Asia, at +852 2827 6211
or jimessink@cmpasia.com
Continued on page 12
www.TradeShowExecutive.com
Trade Show Executive
October 2009
11
news
Continued from page 11
PrivilegedAccess.tv Signs Broadcast Deal with Chicago TV
Station; Will Give Chicagoland Viewers a Look at MAGIC
By Hil Anderson, senior editor
Chicago, IL – PrivilegedAccess.tv is taking
its on-the-floor reporting on trade shows
to the general public through a deal that
will air video snippets from various trade
shows on a Chicago television station.
PrivilegedAccess.tv signed a deal
with WCIU-TV in Chicago, also known
as Me-TV, to air one- to two-minute
reports from the exhibit hall during
the commercial breaks in the station’s
morning presentations of classic
television shows.
One of the first trade shows to be
featured will be MAGIC Marketplace,
which provided a visual array of
consumer-oriented booths that will
give Me-TV viewers a first look at the
fashions that will soon be hitting the
retail racks.
Kathy Rivera, president of
PrivilegedAccess.tv, said the outlet to
Me-TV’s estimated audience of 3.5
million Chicagoland viewers would
give exhibitors at consumer-oriented
shows a direct feed to the purchasing
public. “This new frontier
in television is offering a
great opportunity for show
organizers,” she said. “This
exposure will increase
consumers’ awareness of the
latest developments in these
industries and will also give
them an inside look into the
Rivera
trade show world, which is
something they do not have
access to.”
One of the segments to air on MeTV will be on the fashion lines offered
by music celebrities such as Beyonce,
Jessica Simpson and Sean Combs. “We
chose the booths that we thought would
interest the widest range of the audience
that Me-TV attracts,” she said.
Permission to go on to the exhibit
floor was obtained from the show
manager, and the staff at each booth
granted either written or on-camera
permission to film their wares as well.
MAGIC is the type of exhibition that
appeals to the consumer, which makes
such shows a likely market for
PrivilegedAccess.tv. “We are
choosing trade shows that have
a wide appeal to consumers
who want to find out about new
products,” Rivera said. “They
can learn when and where they
will be available. It will help
exhibitors increase sales.”
The idea is a push-pull
strategy, much like prescription
drugs are advertised on television to
spur demand from consumers who
must go to their doctors to actually get
the prescription. Giving consumers
“privileged access” to trade shows can
have a strong effect on sales as well.
Expanding the Niche
PrivilegedAccess.tv launched in late
2007 as a joint venture of Rivera’s KRT
Productions and Trade Show Executive.
The goal was to produce on-the-scene
video clips from trade shows for posting
on websites. Segments from events such
as All Candy Expo, Coverings and the
Continued on page 13
Canon Acquires Three Canadian Packaging, Plastics Shows
By Hil Anderson, senior editor
Los Angeles, CA – Canon Communications
moved into the Canadian market with the
acquisition of three trade shows in the
packaging and plastics industries in two
separate transactions.
Canon acquired PACKEX,
Canada’s leading event in the packaging
sector, from the French organizer
COMEXPOSIUM group and the
Packaging Association of Canada. It also
acquired Plast-Ex and EXPOPLAST
from the Canadian Plastics Industry
Association (CPIA).
Plast-Ex and PACKEX will be colocated at The Toronto Congress Centre
beginning in May 2011. The CPIA
12
October 2009
said the event was projected at 1,100
exhibitors and approximately 150,000 net
square feet of exhibit space.
Members of the CPIA staff will
continue to be involved in the two shows.
The association said the deal would free
up resources for its communications
efforts and lobbying on behalf of
Canada’s plastics industry.
EXPOPLAST, a regional show held in
Montreal, attracts around 200 exhibitors.
The acquisitions are Canon’s first
ventures into Canada, a market that
Canon says is a common venue for colocated trade shows. “Creating broadbased, geographically focused events
is one of Canon’s core strengths,” said
Trade Show Executive
Kevin O’Keefe, senior vice president
of Canon’s events division. “Plast-Ex
and PACKEX Toronto will anchor the
first plastics or packaging event in
Canada that also contains automation,
process technology, and design and
manufacturing expositions as well.”
A master at building their brand, Canon
won a Gold Grand Award in the category
of “The Leading Brand” on September 24
at the Gold 100 Awards & Summit. Canon’s
medical device brand includes ten shows
worldwide under the Medical Design &
Manufacturing and MedTec name.
Reach Kevin O’Keefe at (310) 445-4200 or
kevin.okeefe@cancom.com
www.TradeShowExecutive.com
Continued from page 12
International Home + Housewares
Show can be viewed on the
PrivilegedAccess.tv site.
Segments may also be posted
on the show sites and the featured
exhibitors’ sites, giving them
global reach around the clock. The
clips aired by Me-TV will also be
available on the Internet.
Rivera said branching out to
commercial television was the
second phase of a strategy to use
the Internet to greatly increase the
exposure of trade shows and their
exhibitors. PrivilegedAccess.tv is
seeking additional television outlets
for its products, which will in turn
prove to be an attractive add-on
that show organizers can offer
their exhibitors.
New Revenue Source
for Trade Shows
The plan calls for
PrivilegedAccess.tv to canvass
exhibitors interested in being taped
for a modest fee, which would be
split between PrivilegedAccess.
tv and the show organizer.
That would buy the exhibitor
a short video segment that
would be posted or aired by
PrivilegedAccess.tv. The exhibitor
would also be able to use the
finished product on their own
website.
Phase 3 would launch once
the momentum builds further and
video clips translate into hits on
the exhibitor websites. “That takes
us to a click-through fee that can
be shared with the trade shows,”
Rivera said.
This last phase will depend
on the public’s interest in what is
taking place in the exhibit halls.
And building that interest begins
with a look behind the scenes at
MAGIC that will be offered during
commercial breaks in Chicago.
Reach Kathy Rivera at (847) 6197760 or krivera@krtprod.com
flashe s f rom t he f ie l d
… The North American International
Auto Show announced that 2010 set-up
costs would remain the same as 2009.
Labor rates for four unions will remain
unchanged and the show will absorb
costs related to union supervisors. Reach
Executive Director Rod Alberts at (248)
643-0250 or ralberts@dada.org…
… JCK Las Vegas will move down the
Las Vegas Strip from the Sands Expo &
Convention Center to the Mandalay Bay
Resort & Casino in 2011. The move is
being made despite the fact that Sands
Expo has more prime exhibit space than
Mandalay Bay. JCK Events, part of Reed
Exhibitions, says the jewelry show is
undergoing a “reinvention” into a retailoriented event that will put more emphasis
on education, networking and socializing.
Reach Dave Bonaparte, group vice
president at JCK Events, at (203) 840-5675
or dbonaparte@reedexpo.com…
… The 2012 BIO International
Convention will be held in Boston. The
event is the largest annual gathering of the
biotech industry and is expected to draw
26,000 attendees to the Boston Convention
& Exhibition Center. Massachusetts has
particularly strict limits on gift sponsorships
for medical events, but BIO caters more
to scientists and business-side executives
who are not subject to the restrictions.
Reach Robbi Lycett, VP of conventions &
conferences for BIO, at (202) 962-9200 or
rlycett@bio.org…
… The Metropolitan Pier and
Exposition Authority (MPEA) trimmed
the ranks of its union electricians from 150
down to 50. The new arrangement allows
additional electricians to be called in as
needed. The MPEA said the deal would
expand the pool of available workers so
that the most-qualified members of the
International Brotherhood of Electrical
Workers Local 134 can be selected for service
at McCormick Place. Reach David Causton,
general manager of McCormick Place, at
(312) 791-7000 or dcauston@mpea.com…
www.TradeShowExecutive.com
Trade Show Executive
…McCormick Place will host the
annual meeting of the American Society
of Clinical Oncology (ASCO) for the next
ten years. Known simply as ASCO, the
annual event is one of the premier cancer
conferences in the world and drew more
than 29,000 attendees in 2009. ASCO
was held in Chicago in 2008 and Orlando
this year. Reach Audra Edwards, ASCO
exhibits manager, at (571) 483-1579 or
exhibits @asco.org…
…The International Association of
Exhibitions and Events (IAEE) board
of directors approved its official definition
of “diversity.” The definition developed
by the IAEE Diversity Committee
says diversity is a “kaleidoscope of
individuals with varying backgrounds.”
Those backgrounds include race,
ethnic background, age, gender, sexual
orientation and cultural diversity. Reach
IAEE Chair Margaret Pederson at (203)
253-5209 or pederson@optonline.net…
…Experient and Content Management
Corporation (CMC) formed a strategic
partnership to provide CMC’s various
digital content-management products to the
trade show market. The CMC services will
compliment Experient’s housing, registration
and lead-retrieval offerings. CMC will be the
exclusive provider of session and abstract
management, and a preferred provider of
other content capture technology. Reach Rick
Binford, Experient executive vice president,
event management services, at (330) 4860311 or rick.binford@experient-inc.com…
… ListeNation launched a textmessaging service that connects trade
show organizers to their attendees’
cell phones and PDAs. The system is
particularly useful in driving traffic directly
to an exhibitor’s booth during the show. It
can also transmit information on schedule
changes and special events as well as
opinion polls. Reach Ray Baum, director
of client relations and operations, at (800)
404-4810 or rbaum@listenation.com…
October 2009
13
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Good Riddance to a
Painful Recession
Darlene Gudea,
president
Frank Chow,
chief economist
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of
Net Square Feet of Exhibit Space
(13.5)% December
(15.0)%
4th Quarter
(17.0)%
2009
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
(11.2)% December
(12.8)%
4th Quarter
(14.0)%
2009
Fig. IlI: TSE Forecast of
Professional Attendance
(15.6)% December
(17.2)%
4th Quarter
(18.8)%
2009
Fig. lV: TSE Annual Forecast
of Revenue
(20.0)%
Year Ending December 2009
How Trade Show Executive Magazine’s
Trending & Spending Was Compiled
Trade Show Executive Magazine’s Trending & Spending Forecast
aggregates information from numerous sources: government and
business reports; interviews with industry experts and economists; and the TSE monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable data—whether positive or
negative—is the foundation of solid business planning.
14
October 2009
By Darlene Gudea, president
Oceanside, CA – Now that the recession is
over, the next question is, what kind of
recovery can we expect? “Third Quarter
GDP will most likely show some growth,
albeit modest, and that will continue
into the Fourth Quarter,” predicts Frank
Chow, chief economist for Trade Show
Executive. Chow believes that initially,
the recovery will be much stronger than
what most experts are projecting, but
long-term, the economy remains very
vulnerable.
Here is the most recent economic
data that points to a recovery:
n Housing starts and building permits
rose in August on strong demand for
multi-family units.
n The Pending Home Sales Index has risen
for six straight months, according to
the National Association of Realtors.
n The Conference Board’s Index of
Leading Economic Indicators rose 0.6%
in August, the fifth straight monthly
increase.
n The Institute for Supply
Management’s (ISM) factory index for
August rose three points to 52.9, the
best in 19 months.
n Retail sales in August were up 2.7%,
significantly higher than forecasted.
n The weekly U.S. index of ECRI, the
Economic Cycle Research Institute,
soared to an annualized growth
rate of 23% in the second week of
September, a record high.
n The Philadelphia Fed’s index of
business sentiment jumped 9.9 points
in September to 14.1, a two-year high.
n The Empire State Index jumped to 18.9
in September from 12.1 in the prior
month.
n The NAHB/Wells Fargo Housing
Market Index continued to show rising
confidence among homebuilders by
increasing slightly in September. It
has been trending up since April.
Trade Show Executive
Negative Undercurrents Remain
The only major negatives that remain
are the still-escalating foreclosures, rising
bankruptcies, more bank failures and
mounting unemployment. “But these are
not enough to restrain a surging stock
market that has priced in a V-shaped
recovery,” says Chow. Central banks
around the globe, comfortable that the
recession is over, have already begun
discussing how and when to phase out
the emergency stimulus plans.
So, what can we expect from a
recovery? Chow agrees with Lakshman
Achuthan, managing director at ECRI, who
said, “U.S. economic growth is poised for
a stronger snap-back than most expect.”
Fueling the spending will be two years of
pent-up demand, low prices and consumers
that are less fearful of losing their jobs,
Chow asserts. Also, there is a high likelihood
that business spending will spike since
inventories have spiraled down to such a
low level that any pickup in demand will
spark a rush to replenish shelves. “The
growth appears sustainable in the short
term, as inventories have been reduced
for 40 consecutive months and supply
chains will have to restock to meet this new
demand,” said Norbert Ore, head of the
ISM survey.
Innovation Needed to Propel Growth
However, as banks and other advisors
have hastened to boost their forecasts for
U.S. growth, Nobel economics laureate
Edmund Phelps doubted there would
be another wave of innovation in the
offing to propel growth. As a result, he
believes the economy will face a “long
slog.” Phelps foresees real gains in GDP
of 2.5% for the rebound years. That’s
weaker than the average expansion rate
during any postwar decade, except the
current one: Growth averaged better
than 3% in the 1990s, 1980s and 1970s,
and exceeded 4% in the 1960s.
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Trade
Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
Best Performing sectors
• Hospitality
• Transportation
• Medical
mixeD Performance
• Business Services
• Communications
• Entertainment
• Government
• Sporting Goods
• Technology
sectors unDer Pressure
• Apparel
• Automotive
• Construction
• Food
• Manufacturing
• Retail
Fig. VI: Economic Indicators
Consumer Confidence fell slightly in September to (53.1),
after increasing in August to 54.5.
Gross Domestic Product fell (0.7)% in the final Second
Quarter report, which is slightly better than the (1.0)% drop
estimated in the adjusted report published in August. In the First
Quarter, real GDP decreased (6.4)%.
Housing Starts for privately-owned homes rose in August by
598,000, up 1.5% above the revised July estimate of 589,000.
Industrial Production rose in August by 0.8% after increasing
1.0% in July.
Inflation increased 0.4% in August, driven mainly by a 9.1% rise
in the gasoline index.
Interest Rates (short term) remained near 0% in September, with
the Federal Funds rate ranging between 0% and 0.2%.
Job Losses continued in September, with a greater-thanexpected total loss of (263,000) for the month.
The Index of Leading Economic Indicators increased
0.6% in August to 102.5, following a 0.9% rise in July. It marks the
fifth consecutive month in which the Index has risen.
Manufacturing expanded in August by 0.6%, bringing the
PMI to 52.9.
Retail Sales in August increased 2.7% from the previous month,
reaching $351.4 billion. Earlier in July, sales fell by (0.2)% from June.
Unemployment increased again in September, reaching 9.8%,
the highest it has been since June 1983.
Sources: U.S. Department of Labor, Bureau of Labor Statistics; The
Conference Board; The Institute for Supply Management (ISM);
U.S. Commerce Department
Will the Recovery Have Staying Power?
Chow believes there are two
dominant competing forces that will
eventually determine whether the
recovery is sustainable: (1) De-leveraging
in response to decades of growth due
to ever-increasing indebtedness. (2)
Unprecedented government intervention.
Let’s take the de-leveraging issue
first. Using Federal Reserve data, Sherle
Schwenninger at the New America
Foundation calculated total U.S. debt from
corporate, household and public sectors
amounted to 373% of GDP in the First
Quarter of 2009, which is a record. This
meant Americans owed 3.73 times the
annual output of the entire economy. In
1980, total debt was just 161% of GDP.
The largest jump in debt was from the
financial sector which went from a meager
19% to a whopping 120% of GDP in 2009.
When the sub-prime debacle triggered
the real estate crash, the subsequent
credit crisis took down the stock market
and a host of major banks. Consumer
net worth, which partially supported this
huge debt, was cut by 25%, or over $12
trillion. Many companies and banks went
bankrupt and the largest firms were bailed
out. Eventually, millions of people lost
their jobs in record numbers. In response,
businesses and consumers reduced
spending and cut back on debt.
According to investment consultants
Comstock Partners, U.S. companies and
consumers can no longer support this
huge debt and have entered into a deleveraging period in which the amount
of so-called private debt, including
consumer borrowing, shrinks as
government borrowing accelerates in an
effort to keep the economy afloat. Overleveraged companies have changed the
way they manage their capital structures,
choosing to find ways to reduce debt
first instead of returning profits to
shareholders. Divisions will be spun off
and assets will be sold to raise capital.
Layoffs will continue: 65% of companies
are still in the process of cutting jobs,
according to industry data.
As for consumers, a recent Bloomberg
News survey revealed that almost a third
of U.S. households plan to trim spending,
while 58% expect no change amid
concern about the economy over the
next six months. Just 8% of households
plan to increase spending. The Fed also
reported that consumers slashed their
credit by a very surprising $21.6 billion
in July from the prior month, the most
on record dating back to 1943. Most
likely, consumers will continue to spend
less, save more and trim debt until their
financial confidence is restored. However,
such action is a recipe for a lethargic
recovery, as consumer spending accounts
for 70% of economic activity.
On the other hand, Chow said the
economy has stabilized as a result of
government intervention to the tune of
$11.5 trillion allocated for bailouts, stimulus
bills, mortgage purchases, tax credits,
liquidity guarantees and other interventions.
About $3 trillion has been spent. Most
economists agree that if the Fed had not
partially offset this de-leveraging by adding
liquidity to the system, the economy would
have fallen into an even deeper recession.
But with the national debt now around $11
trillion and bumping the $12.1 trillion cap,
several prominent economists worry it may
bankrupt our future.
Despite these concerns, central bankers
from the 20 largest economies in the world
– including the Federal Reserve – have
united to keep interest rates low until the
global economy normalizes. Recently, there
has been talk that the Fed and the Treasury
Department may soon need to stop
pumping money into the economy for fear
of sparking runaway inflation in the future.
Six-Month Window of Opportunity
for Trade Show Execs
For trade show decision-makers,
the next six months may be the best
opportunity to expand, close pending deals,
gain market share and enjoy the recovery
however shallow or short it may be. This
process is nowhere near complete and, until
it is, the economy will barely grow if it does
at all. In fact, it may well oscillate between
sluggish growth and modest decline for the
next several years until the rebalancing of
excessive debt has been completed. TSE
Continued on page 16
www.TradeShowExecutive.com
Trade Show Executive
October 2009
15
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Continued from page 15
An Insider’s Perspective
How is the economy impacting the exposition
industry? This month, three industry leaders give
you insights from their perspective as running
a show firm, CVB, and research organization.
Together with the rest of Trade Show Executive’s
Exposition Forecasting Board, they have insider
knowledge about the true performance of the
majority of U.S. trade shows.
“The economy is
improving, the stock
market continues to
recover and the shortmid-term outloook is
more optimistic. This
could result in better
than anticipated
Margaret
financial performance,
Pederson,
notably for organizers,
President, Amirexx
especially if
& 2009 IAEE Chair
attendance picks up
in the coming quarters.
The strength of the outlook for the
next three quarters does not necessarily
extend to the longer term. There is
a vulnerability because the recovery
is based on accounting manuevers,
government stimulus and stock
market gains versus strengthening
of core economic fundamentals.
High unemployment, limited credit
availability, risk in real estate (especially
commercial) and a weakening U.S.
dollar could create volatility by mid2010 and slow the next stage of
recovery.
The upside is that there are
systemic changes impacting exhibitions
that are creating opportunities in new
areas: organized networking around
exhibitions, new event models and the
need to improve and quantify ROI for all
event participants.
Margaret Pederson
mpederson@optonline.com
16
October 2009
Darlene Gudea,
President,
Trade Show Executive
Frank Chow,
Chief Economist,
Trade Show Executive
Tom Caridi,
CFO,
Questex Media Group
Colette O’Donnell,
Group Controller,
Advanstar Communications, Inc.
Aaron Bludworth,
Chief Operating Officer,
George Fern Company
Skip Cox,
President & CEO,
Exhibit Surveys
Doug Ducate,
President & CEO,
Center for Exhibition
Industry Research (CEIR)
James Rooney,
Executive Director,
Massachusetts Convention
Center Authority
Terence Donnelly,
VP, Trade Show Markets,
Experient
Tim McGill,
CEO,
Hargrove Inc.
Trade Show Executive
Nancy Walsh,
Executive Vice President,
Reed Exhibitions
Steven Hacker,
President & CEO,
International Association of
Exhibitions & Events (IAEE)
www.TradeShowExecutive.com
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Jack Chalden,
Associate, The Augusta Group &
VP, Business Development
& Industry Relations,
BDMetrics, Inc.
Chris Meyer,
VP, Convention Sales,
Las Vegas Convention
and Visitors Authority
Gary sain,
President & CEO, Orlando/
Orange County Convention
& Visitors Bureau, Inc.
“As the calendar year comes to a close,
economic indicators suggest that the economy
has bottomed out and recovery, though less
than aggressive, is underway. Traditionally,
event performance has somewhat lagged
national economic recovery. Now, however, three
influences may accelerate event growth more
quickly: (1) Sector behavioral indicators can now
be more quickly and accurately captured,
(2) Corporate resource allocation has in turn
Clark Williams,
President,
CompuSystems, Inc.
“We expect travel to Orlando will
be down about 9% this year. Looking
ahead, we continue to believe leisure
travel will recover first while travel
for conventions and group meetings
will lag. Discussions with those in
the meetings industry suggest they
aren’t very optimistic about 2010 for
meetings, and they are not sure when
M&C recovery will begin. One positive
note is that the amount of business on
the books for 2010 is a bit stronger
than it was for 2009, but attrition
remains a huge concern. Attendance
at meetings and conventions will
continue to be soft until economic
conditions improve.”
Gary C. Sain
gary.sain@orlandocvb.com
www.TradeShowExecutive.com
Gregg Caren,
Senior Vice President
of Strategic Business
Development, SMG
become more fluid to optimize emerging
opportunities, and (3) Due to the severity of the
economic pain, suppliers have a critical need to
aggressively respond to product needs as they
arise. Events are well-positioned to serve those
urgent needs.”
Jack Chalden
jchalden@augustagroup.com or
Jack.Chalden@BDMetrics.com
Steve Moore,
President & CEO,
Greater Phoenix Convention
& Visitors Bureau
Dan Greene,
COO,
Matrex Exhibits
Doug Levinson, president and
CEO of Convention Data Services
(CDS), has joined the Trade Show
Executive Exposition Forecasting
Board. Levinson is a former senior
vice president of operations for
MediaLive International, which
produced COMDEX and other
technology trade shows. He is also
a member of the board of directors
of the International Association of
Exhibitions and Events (IAEE) Services, Inc. Levinson joined
CDS as chief operating officer in 2005 and was named president
and CEO a year later. “Doug’s strong background with a major
show organizer plus his access to attendance data and trends
will strengthen the Exposition Board’s forecasting ability,” said
Darlene Gudea, president, Trade Show Executive Media Group.
Reach Doug at (508) 743-0116 or dlevinson@cdsreg.com
Trade Show Executive
October 2009
17
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s p e c i al rep ort
Construction Activity Zig Zags
By Renee Diiulio, senior editor &
Nicole Burnes, assistant editor
onstruction activity remained strong in 2009 since plans
for expansions and new builds were made at the height of
industry growth years ago. Today, however, it’s a different
game. Funding challenges, securing approvals from government
agencies and uncertainty over future demand are the new realities. As a result, there are fewer projects in the pipeline than any
time in the past two decades.
But that downward trend may reverse itself. As the year
winds to an end, a brighter picture is emerging. The recession
is over. Labor and material costs are down. Demand for exhibit
space in certain key markets is still outpacing supply. Trade Show
Executive will keep you updated with the zigs and zags of construction activity when they are announced via E-Clips Breaking
News as well as in TSE’s comprehensive Pardon Our Dust report
twice a year.
Trade Show Executive’s latest Semi-Annual Pardon Our Dust
analysis details 28 major convention center projects including
major renovations and new builds. An additional 25 venues are
on the drawing board. (See the complete list on page 20).
C
Here are some fast facts about the current construction activity:
n Of the 28 centers in this report, 12 are new facilities and 16
are expansions.
n When completed, expansions and new builds will add a
n
n
n
n
n
n
n
n
total of 2,164,138 square feet of prime exhibit space and
1,434,273 square feet of meeting space. [based on 24 of the
28 venues that submitted metrics].
Of this, new builds will generate 1,353,342 square feet of
prime exhibit space; expansions will yield 810,796 square
feet of prime exhibit space.
Of the total meeting space to be added, new facilities
will add 973,117 square feet and expansions will generate
461,156 square feet.
The average size of a new build is 112,779 square feet of
exhibit space and 81,093 square feet of meeting space.
The average expansion is 50,675 square feet of exhibit
space and 28,822 square feet of meeting space.
Since TSE’s last Pardon Our Dust report in March, 12 facilities have opened their doors. Of those 12 venues, 10 were
expansions and 2 were new builds.
The 12 venues that recently completed expansions/new builds
brought 776,408 square feet of prime exhibit space to the marketplace and 183,185 square feet of meeting space.
By the end of 2009, the total prime exhibit space from expansions and new facilities will increase by 1,187,704 square
feet and meeting space will grow by 402,185 square feet.
According to the construction calendar, 19 facilities will
have completed construction in 2009; 12 in 2010; 3 in 2011;
2 in 2012; and 1 in 2013. There are three centers on the list
whose completion dates are yet to be determined. TSE
Continued on page 20
www.TradeShowExecutive.com
Trade Show Executive
October 2009 19
Construction Calendar
A Look at Projected Completion Dates
for Expansions and New Builds
1st Quarter 2009
1st Quarter 2010
n
n
n
n
n
n
n
Jackson Convention Complex, Jackson, MS
Ocean Center, Daytona Beach, FL
Pasadena Convention Center, Pasadena, CA
Greater Philadelphia Expo Center at Oaks,
Oaks, PA
2nd Quarter 2009
n
n
n
n
Cintermex, Monterrey, NL
Hard Rock Hotel & Casino Las Vegas, Las
Vegas, NV
Lancaster County Convention Center,
Lancaster, PA
Vancouver Convention & Exhibition Centre,
Vancouver, BC
3rd Quarter 2009
n
n
n
Caesars Palace, Las Vegas, NV
Calgary Stampede Park, Calgary, AB
Santa Clara Convention Center, Santa
Clara, CA
4th Quarter 2009
n
n
n
n
n
n
n
n
Allstream Centre at Exhibition Place (connected to Direct Energy Centre), Toronto, ON
ARIA Resort & Casino (CityCenter), Las Vegas, NV
Greater Columbus Convention Center,
Columbus, OH
Edmonton Expo Centre, Edmonton, AB
Evraz Place, Regina, SK
Mississippi Coast Coliseum & Convention
Center, Biloxi, MS
SeaGate Convention Centre/Lucas County
Arena, Toledo, OH
Walter E. Washington Convention Center,
Washington, DC
1st Quarter 2011
Cobo Convention Center, Detroit, MI
Great Lakes Expo Center, Euclid, OH
Tulsa Convention Center, Tulsa, OK
2nd Quarter 2010
n
n
n
n
Charlotte Convention Center, Charlotte, NC
The Cosmopolitan Resort & Casino, Las Vegas, NV
Jacob K. Javits Convention Center, New
York, NY
Washington State Convention & Trade
Center
3rd Quarter 2010
n
n
Bemidji Events Center, Bemidji, MN
Renaissance Colorado Springs Hotel, Spa &
Conference Center, Colorado Springs, CO
4th Quarter 2010
n
n
n
Of the 25 convention venues exploring construction opportunities, only eight are
new builds. Of these, two are currently on hold until economic circumstances
change. Expansions have not fared much better, with more than one ending
back on the drawing board. Once the economy improves, additional centers may
begin looking at more space but, currently, the list reflects little change over the
past year.
n
Niagara Convention & Civic Centre, Niagara
Falls, ON (2011)
Pennsylvania Convention Center,
Philadelphia, PA (2011)
2nd Quarter 2011
n
Ottawa Convention Center, Ottawa, ON
1st Quarter 2012
n
Baton Rouge River Center, Baton Rouge, LA
3rd Quarter 2012
n
Embassy Suites Pleasant Grove Hotel,
Convention Center & Spa, Pleasant Grove, UT
2013
n
Duluth Entertainment Convention Center, Duluth, MN
Indiana Convention Center & Lucas Oil
Stadium, Indianapolis, IN
Irving Convention Center, Irving, TX
Centers on the Drawing Board
n
Cleveland Medical Mart & Convention
Center, Cleveland, OH
To Be Determined
n
n
n
Expo Imperial, Acapulco Diamante, Gro
(completed Fall 2008 but not yet in service)
The Meeting Center at Echelon, Las Vegas,
NV (suspended)
The Toronto Congress Centre, Toronto, ON
n Oberlin (College) Convention Center, Oberlin, OH*
n San Diego Convention Center, San Diego, CA
n San Jose McEnery Convention Center, San Jose, CA
Financing
n Bismarck Civic Center, Bismarck, ND
n Myriad Botanical Resort, Tunica, MS*
n Winnipeg Convention Centre, Winnipeg, MB
Discussion
Legislative Approval
n
n
n
n
n
n
n Fairplex, Southern California’s Event & Entertainment Center, Pomona, CA
n Roland E. Powell Convention Center, Ocean City, MD
Anaheim Convention Center, Anaheim, CA
Boise Convention Center, Boise, ID
Piers 92/94 (formerly The UnConvention Center), Chicago, IL
Prairie Capital Convention Center, Springfield, IL
University Square, Tempe, AZ*
Tucson Convention Center, Tucson, AZ
Design/Site Selection
Feasibility Study
n Albany Convention Center, Albany, NY*
n Gaylord Mesa, Mesa, AZ (project on hold)*
n Legends Bay Casino-Resort-Spa, Sparks, NV (groundbreaking
n
n
n
n
n
n
n
n
Alliant Energy Center, Madison, WI
Boston Convention & Exhibition Center, Boston, MA
Henry B. Gonzalez Convention Center, San Antonio, TX
Midwest Airlines Center, Milwaukee, WI
* New builds
postponed)*
Music City Center, Nashville, TN*
Myrtle Beach Convention Center, Myrtle Beach, SC
Nashville Medical Trade Center, Nashville, TN*
Waco Convention Center, Waco, TX
Continued on page 22
20 October 2009
Trade Show Executive
www.TradeShowExecutive.com
SIMPLY MORE
SPACE
Introducing the new Pasadena Convention Center
Pasadena is better than ever for your group events!
Our all-new, state-of-the-art Convention Center provides you
with more exhibit space, more meeting rooms and even a new ballroom.
To book your trade show, visit us at pasadenacenter.com or call (800) 307 7977.
© Pasadena CVB 2009
Convention Centers: United States
Exhibition Facility by Location
Pre-construction
Post-construction
Exhibit & Meeting Space Exhibit & Meeting Space
Phase/Expected
Completion Date
Key Features
Management
COLORADO
Colorado Springs
Renaissance Colorado Springs Hotel, New facility Spa & Conference Center Prime Exhibit Space/Meeting Space: Phase: Construction
30,000 sf ballroom. Luxury facilities to Managed by John Q. Hammons
80,000 sf
Completion Date: Summer 2010
include 259 guest rooms and 41 suites; Hotels & Resorts: Sharon
9494 Federal Dr.
23 breakout rooms
surrounded by central Colorado’s finest
Siedler, Director of Sales
Colorado Springs, CO 80921 shopping and dining.
& Marketing, (719) 265-8500,
www.coloradospringsrenaissance.com sharon.siedler@jqh.com
New 40,000 sf meeting space will be
Gregory A. O’Dell, Deputy
DISTRICT OF COLUMBIA
Washington
Walter E. Washington Convention Center
Prime Exhibit Space: 703,000 sf
Prime Exhibit Space: 703,000 sf
Phase: Early Construction
801 Mount Vernon Pl. NW Meeting Space: 150,000 sf
Meeting Space: 190,000 sf
Completion Date: December 2009 created through a retrofit rather than
General Manager, (202) 249-3000,
Washington, DC 20001 66 Breakout Rooms
Breakout Rooms: TBD
expansion. 52,000 sf ballroom; godell@dcconvention.com;
Linda Erickson, Director of
www.dcconvention.com
downtown; 65 loading docks; walk
to hotels.
Sales, (202) 249-3141,
lerickson@dcconvention.com
Connected by skywalk to eight premium Managed by Capital Improvement
INDIANA
Indianapolis
Indiana Convention Center & Lucas Oil Stadium (LOS)
Prime Exhibit Space:
Prime Exhibit Space:
Phase: Design
Convention Center: 312,400 sf
Convention Center: 391,900 sf
Completion Date:
hotels. State-of-the-art Internet and data Board: Barney Levengood,
100 S. Capitol Ave.
LOS: 183,000 sf
LOS: 183,000 sf
Convention Center: Late 2010
networking services. 15 minutes
Indianapolis, IN 46225
Meeting Space:
Meeting Space:
LOS: Opened August 2008
from airport.
barney.levengood@icclos.com;
www.icclos.com
Convention Center: 113,283 sf
Convention Center: 168,343 sf
Linda Addaman, Director of
Executive Director, (317) 262-3403,
40 Breakout Rooms
83 Breakout Rooms
Marketing & Sales, (317) 262-3404,
LOS: 13,000 sf LOS: 13,000 sf
linda.addaman@icclos.com
12 Meeting Rooms
12 Meeting Rooms
LOUISIANA
Baton Rouge
Baton Rouge River Center Prime Exhibit Space: 100,000 sf
Prime Exhibit Space: 100,000 sf
Phase: Construction to
Walking distance to 300-room
Todd Mitchell, General
275 S. River Rd.
Meeting Space: 14,000 sf
Meeting Space: 26,096 sf
start 2010
Sheraton, 290-room Hilton and
Manager, (225) 389-3030;
Baton Rouge, LA 70802
8 Breakout Rooms
Completion Date: January 2012
downtown attractions. Will add nine
Rhonda Herbert Ruffino,
www.brrivercenter.com
meeting rooms and 10,000 sf
Director of Sales, pre-function space.
(225) 389-3030,
rruffino@brrivercenter.com
MICHIGAN
Detroit
Cobo Convention Center
Prime Exhibit Space: 700,000 sf
Prime Exhibit Space: TBD
Phase: Construction
Upgrades to convention center include Tom Tuskey, Director,
One Washington Blvd.
Meeting Space: 178,000 sf
Meeting Space: TBD
Completion Date: January 2010
electrical, loading docks, roof repairs,
(313) 877-8777;
Detroit, MI 48226
80 Breakout Rooms
floor and landscape improvements.
David Austin, Director
www.cobocenter.com
of Sales/Marketing,
(313) 877-8241,
dave@cobocenter.com
MINNESOTA
Bemidji
Bemidji Events Center
New facility Prime Exhibit Space: TBD
Phase: Construction
185,000 gsf center features arena
John Chattin, Bemidji City
317 Fourth St.
Meeting Space: TBD
Completion Date: Fall 2010
and convention center.
Manager, (218) 759-3565,
Bemidji, MN 56601
Breakout Rooms: TBD
jchattin@ci.bemidji.mn.us
www.bemidjievents.com
Duluth
Duluth Entertainment Convention Center
Prime Exhibit Space: 100,000 sf
Prime Exhibit Space: 120,000 sf
Phase: Construction
DECC is the recipient of the
Daniel Russell, Executive Director,
350 Harbor Dr.
Meeting Space: 90,000 sf
Meeting Space: 90,000 sf
Completion Date: MnGREAT Award for environmental
(218) 722-5573, Duluth, MN 55802
30 Breakout Rooms
30 Breakout Rooms
December 30, 2010
stewardship efforts.
drussell@decc.org;
www.duluthconventioncenter.com
Sue Ellen Moore, Director of Sales,
(218) 722-5573 x202,
smoore@decc.org
22 October 2009
Trade Show Executive
www.TradeShowExecutive.com
Convention Centers: United States
Exhibition Facility by Location
Pre-construction
Post-construction
Exhibit & Meeting Space Exhibit & Meeting Space
Phase/Expected
Completion Date
Key Features
Management
NEVADA
Las Vegas
The Meeting Center at Echelon New facility Prime Exhibit Space: 180,000 sf
Phase: Suspended
750,000 sf meeting and exhibit
John Lin, VP Development,
3000 Las Vegas Blvd. South
Meeting Space: 435,000 sf
Completion Date: Construction
space. Approx. 5,000 guest rooms;
johnlin@echelonresorts.com
Las Vegas, NV 89109
progress is suspended
five hotel brands; retail; entertainment,
www.echelonresorts.com
until economic factors dining, nightlife. Half-mile from
improve.
convention center.
The Cosmopolitan Resort & Casino
New facility Prime Exhibit Space: 75,000 sf
Phase: Construction
Vertical design of steel and glass.
Jennifer Herring, Director of
3700 Las Vegas Blvd. South
Meeting Space: 167,000 sf
Completion Date: Q2 2010
Sales, (702) 309-6303,
Las Vegas, NV 89109
50 Breakout Rooms
jennifer.herring@cosmolv.com
ARIA Resort & Casino (CityCenter)
New facility Prime Exhibit Space: TBD
Phase: Construction
4,000-room resort and casino; Managed by MGM Mirage:
3730 Las Vegas Blvd. Meeting Space: 45,000 sf
Completion Date: Late 2009
four ballrooms, 36 breakouts and two
Stephanie Windham, Director of
www.cosmolv.com
Las Vegas, NV 89109
Flex Space: 148,885 sf
boardrooms; 16 restaurants; 80,000 sf
Sales, (702) 590-7171,
www.arialasvegas.com
36 Breakout Rooms
spa; Cirque du Soleil show featuring
swindham@arialasvegas.com
legacy of Elvis; pursuing LEED
certification; access to Crystals at
CityCenter; 500,000 sf retail
NEW YORK
New York
Jacob K. Javits Convention Center
Prime Exhibit Space: 760,000 sf
Prime Exhibit Space: 800,000 sf
Phase: Site Preparation
Includes 60,000 sf pre-function and
655 W. 34th St.
Meeting Space: 28,000 sf
Meeting Space: 28,000 sf
Completion Date: Summer 2010
registration areas; truck court and loading of Sales & Marketing,
New York, NY 10001
102 Breakout Rooms
dock; support functions, such as
(212) 216-2186,
www.javitscenter.com
foodservice.
jhamilton@javitscenter.com
James Hamilton, Director
NORTH CAROLINA
Charlotte
Charlotte Convention Center
Prime Exhibit Space: 280,000 sf
Prime Exhibit Space: 280,000 sf
Phase: Construction
The NASCAR Hall of Fame plans include Ted Lewis, Convention Center
501 S. College St.
Meeting Space: 90,000 sf
Meeting Space: 130,000 sf
Completion Date: April 2010
a new ballroom, larger than the center’s
Manager, (704) 339-6000,
Charlotte, NC 28202
46 Breakout Rooms
Breakout Rooms: TBD
35,000 sf space, that will connect
info@charlotteconventionctr.com
www.charlotteconventionctr.com
via a convenient overstreet walkway.
OHIO
Cleveland
Cleveland Medical Mart & Convention Center
New facility (existing
Prime Exhibit Space: 300,000 sf
Phase: Site Preparation
Cleveland MMCC is expected to begin Dennis Madden, Executive
center to be demolished)
Meeting Space: 100,000 sf
Completion Date: 2013
welcoming conferences in its Public
Director, (216) 592-2295,
Cleveland, OH
Breakout Rooms: TBD
Auditorium in late 2010; the completed
dmadden@mmart.com;
www.clevelandmedicalmart.com facility is expected to open in 2013.
Byron Morton, Vice President of
Sales & Leasing, (312) 527-7701,
bmorton@mmart.com
90,000 sf Battelle Hall will be converted Craig Liston, SMG Regional
Columbus
Greater Columbus Convention Center
Prime Exhibit Space: 426,000 sf
Prime Exhibit Space: 336,000 sf
Phase: Site Preparation
400 N. High St.
Meeting Space: 99,410 sf
Meeting Space: 189,410 sf
Completion Date: December 2009 into ballroom space. Connected to
General Manager, (614) 827-2500;
Columbus, OH 43215
61 Breakout Rooms
Breakout Rooms: TBD
four hotels by covered walkway.
Sherry Chambers, Senior Director
www.columbusconventions.com
Close to airport.
of Sales, (800) 626-0241,
schambers@columbus-
conventions.com
Euclid
Great Lakes Expo Center
New facility Prime Exhibit Space: 192,000 sf
Phase: Construction more
Ten acres free parking; 14 loading
Expositions, Inc.: Chris Fassnacht,
1200 Babbitt Rd.
Meeting Space: 23,000 sf
than 50% complete
docks; 16’x16’ overhead move-in door;
President & CEO, (216) 529-1300
Euclid, OH 44132
Completion Date: January 2010
free wireless Internet for exhibitors.
x32, chrisfassnacht@expoinc.com
www.greatlakesexpocenter.com
Continued on page 24
www.TradeShowExecutive.com
Trade Show Executive
October 2009 23
Convention Centers: United States/Canada
Exhibition Facility by Location
Pre-construction
Post-construction
Exhibit & Meeting Space Exhibit & Meeting Space
Phase/Expected
Completion Date
Key Features
Management
Toledo
SeaGate Convention Centre/
Lucas County Arena Prime Exhibit Space: 75,000 sf
Prime Exhibit Space: Phase: Construction
New arena will have 17,000 sf
Meeting Space: 13,000 sf
Convention Center: 75,000 sf
Completion Date: October 2009
floor space and 7,500 fixed seats.
General Manager,
401 Jefferson Ave.
25 Breakout Rooms
Arena: 35,000 sf
(419) 255-3300,
Toledo, OH 43604
Meeting Space: TBD
smiller@meettoledo.org;
www.toledo-seagate.com/
Breakout Rooms: TBD
Carol DuPuis, Director of Sales,
www.lucascountyarena.com
(419) 255-3300 x5021,
cdupuis@meettoledo.org
Managed by SMG. Steve Miller,
OKLAHOMA
Tulsa
Tulsa Convention Center
Prime Exhibit Space: 102,600 sf
Prime Exhibit Space: 102,600 sf
Phase: Construction
Renovation and new 30,000 sf
Managed by SMG: Kathy Tinker,
100 Civic Center
Meeting Space: 30,000 sf+
Meeting Space: 60,000 sf+
Completion Date: January 2010
ballroom; total of 83,600 sf in
Director of Convention Sales &
Tulsa, OK 74103
35 Breakout Rooms
35 Breakout Rooms
expansion building, including ballroom, Marketing, (800) 596-7177,
www.tulsaconvention.com
pre-function space and seven
meeting rooms.
ktinker@smgtulsa.com
PENNSYLVANIA
Philadelphia
Pennsylvania Convention Center
Prime Exhibit Space: 440,000 sf
Prime Exhibit Space: 700,000 sf
Phase: Construction
Downtown; walk to hotels, attractions, Stephanie Boyd, VP Sales,
1101 Arch St.
Meeting Space: 90,000 sf
Meeting Space: 213,000 sf
Completion Date: 2011
shopping; high-speed Internet access; Marketing & Customer Relations,
Philadelphia, PA 19107
50 Breakout Rooms
73 Breakout Rooms
free WiFi in public concourses.
(215) 418-4759,
www.paconvention.com
sboyd@paconvention.com
20,000 sf ballroom; 20,000 sf
TEXAS
Irving
Irving Convention Center
New facility Prime Exhibit Space: 50,000 sf
Phase: Groundbreaking
Las Colinas Blvd. at Hwy. 114
Meeting Space: 20,000 sf
Completion Date: November 2010 breakout space. Phase Two includes
Cyndi Golden, Assistant
Irving, TX 75039
20 Breakout Rooms
entertainment, restaurants, retail,
Executive Director/Sales, Irving
www.irvingtexas.com
cinema and hotel.
CVB, (972) 252-7476,
cgolden@irvingtexas.com
Managed by John Q. Hammons
Managed by SMG.
UTAH
Pleasant Grove
Embassy Suites Pleasant Grove Hotel, New facility Convention Center & Spa
Prime Exhibit Space/Meeting Space: Phase: Groundbreaking
Luxury facilities to include 300-suite
100,000 sf
Completion Date: Summer 2012
hotel with panoramic views of mountains Hotels & Resorts:
1062 S. Embassy Grove Blvd.
and Utah Lake.
(417) 864-4300
Pleasant Grove, UT 84062
www.jqhhotels.com
WASHINGTON
Seattle
Washington State Convention & Trade Center
Prime Exhibit Space: 205,700 sf
Prime Exhibit Space: 205,700 sf
Phase: Construction
45,000 ballroom space. Center acquired State owned; staff-managed
Meeting Space: 102,200 sf
Meeting Space: TBD
Completion Date: June 2010
four-story building in complex to undergo under the direction of a publicly
800 Convention Pl.
Flex Space: 20,000 sf
Flex Space: 40,000 sf
redesign; will create over 50,000 sf
appointed Board of Directors:
Seattle, WA 98101
56 Breakout Rooms
Up to 17 Breakout Rooms
function space, including 20,000 sf
Michael McQuade, Director, Sales
www.wsctc.com
flex space and up to 17 meeting rooms.
& Marketing, (206) 694-5105,
mmcquade@wsctc.com
Trent Evans, Trade & Consumer
Canada
ALBERTA
Edmonton
Edmonton Expo Centre Prime Exhibit Space: 305,704 sf
Prime Exhibit Space: 522,000 sf
Phase: Construction more
522,000 sf contiguous space.
Box 1480
Meeting Space: 8,000 sf
Meeting Space: 22,000 sf
than 50% complete
State-of-the-art technology. Modern
Show Manager, (780) 471-7128, Edmonton, AB T5J 2N5 4 Breakout Rooms
25 Breakout Rooms
Completion Date: conference center with 16,545 sf
tevans@northlands.com
www.edmontonexpocentre.com
December 2009
ballroom and outdoor patio.
ONTARIO
Niagara Falls
Niagara Convention & Civic Centre
New facility Prime Exhibit Space: 80,000 sf
Phase: Construction
17,000 sf ballroom. Includes
6380 Fallsview Blvd., Ste. 202
Meeting Space: 26,500 sf
Completion Date: 2011
1,000-seat theater; 5,000 hotel rooms Manager, (905) 357-6222,
Niagara Falls, ON L2G 7Y6
within one mile.
www.fallsconventions.com
Kerry Painter, President & General
kpainter@fallsconventions.com
Continued on page 26
24 October 2009
Trade Show Executive
www.TradeShowExecutive.com
Location
WHERE
MEETS
Innovation
Opening in late 2010, the Irving Convention Center at Las Colinas represents the innovative future of meetings and
events. With almost 100,000 square feet of meeting and exhibit space, the building’s unique architecture, vertical
design, and interior finishes create a new niche in the marketplace. And the opportunities don’t stop at the building’s
walls. Located on a 40-acre tract in Irving’s Las Colinas Urban Center, the venue is just the first phase of a mixed-use
entertainment district that will include a 6,000-person capacity performance venue and unique dining and shopping.
Our location in Irving, Texas further enhances those benefits. In the center of the United States and in the heart of
Dallas-Fort Worth, we’re easily accessible. And because we’re adjacent to DFW International Airport and near Dallas’
Love Field, we can be reached non-stop from more than 170 destinations worldwide, including every major city in
North America. We’re in a great location for innovation.
irvingtexas.com
1.800.247.8464
Adjacent to DFW International Airport and Minutes from Dallas Love Field Airport Gold Service Award-Winning Staff 11,000+ Hotel Rooms 75+ Hotels
Center of the Dallas-Fort Worth Metroplex Fine Dining to Down Home Cooking Irving Arts Center National Scouting Museum Mustangs of Las Colinas
Championship Golf Courses Within 10 miles of Gaylord Texan Mandalay Canal Campión Trails Irving Convention Center at Las Colinas (Late 2010)
Convention Centers:Canada/Mexico
Exhibition Facility by Location
Pre-construction
Post-construction
Exhibit & Meeting Space Exhibit & Meeting Space
Phase/Expected
Completion Date
Key Features
Management
Ottawa
Ottawa Convention Centre
55 Colonel By Drive
New facility (previous
building demolished)
Ottawa, ON K1N 9J2
www.ottawaconventioncentre.com
Prime Exhibit Space: 56,342 sf
Phase: Construction
14,500 sf ballroom, designed to meet Jacques Drury, International
Meeting Space: 43,617 sf
Completion Date: April 2011
LEED Silver Certification. Sweeping
Conferences & Conventions,
30 Breakout Rooms
window façade. Will connect to
(613) 563-1984,
495-room Westin Ottawa.
jdrury@ottawaconventioncentre.com
Arlene Campbell, General
Toronto
Allstream Centre at Exhibition Place
Meeting Space: 25,000 sf
Meeting Space: 55,000 sf
Phase: Construction more
43,000 sf subdivisible ballroom.
(connected to Direct Energy Centre)
24 Breakout Rooms
42 Breakout Rooms
than 50% complete
Connected to Direct Energy Centre
Manager, (416) 263-3030,
Completion Date: October 2009
and its 1,072,000 sf of exhibit space
acampbell@allstreamcentre.com;
Laura Purdy, Director of Sales &
100 Princes’ Blvd.
Toronto, ON M6K 3C3
via underground climate-controlled
www.allstreamcentre.com
pedestrian walkway.
Marketing, (416) 263-3020,
lpurdy@allstreamcentre.com
The Toronto Congress Centre
Prime Exhibit Space: 500,000 sf
Prime Exhibit Space: 500,000 sf
Phase: Construction
Adding 27,000 sf ballroom. Existing
Alain Sutton, President & CEO,
650 Dixon Rd.
Meeting Space: 60,000 sf
Meeting Space: 87,000 sf
Completion Date: TBD
10,000 sf ballroom. State-of-the-art.
(416) 245-5000,
Toronto, ON M9W 1J1
73 Breakout Rooms
73 Breakout Rooms
Minutes to airport; 15 minutes to
gem@torontocongresscentre. com
www.torontocongresscentre.com
downtown. 10,000 guest rooms in
walking distance or short shuttle.
HACCP-accredited.
SASKATCHEWAN
Regina
Evraz Place
Prime Exhibit Space: 270,000 sf
Prime Exhibit Space: 520,000 sf
Phase: Construction
1700 Elphinstone St.
Meeting Space: 40,000 sf
Meeting Space: 40,000 sf
Completion Date: December 2009 sports, business and community
Box 167
10 Breakout Rooms
Multi-purpose facility accommodating
organizations. Project will add a
Mark Allan, President & CEO,
(306) 781-9200,
mallan@evrazplace.com;
Regina, SK S4P 2Z6
278,000 sf multi-purpose complex and Neil Donnelly, VP Marketing &
www.evrazplace.com
renovate the Queensbury Convention
Events, (306) 781-9200,
Centre.
ndonnelly@evrazplace.com
Mexico
GUERRERO
Acapulco Diamante
Expo Imperial
Prime Exhibit Space: 240,000 sf
Phase: Completed Fall 2008
Located in the exclusive Diamante
Seyed Rezvani, Managing
Blvd. Barra Vieja esq. Blvd. de las Naciones New facility Meeting Space: 113,000 sf
but not yet in service.
Zone of Acapulco.
Director, +52 (744) 4621 357,
CP 39931, Acapulco Diamante, Gro
50 Breakout Rooms
seyed.rezvani@mundoimperial.com
www.mundoimperial.com
Congratulations to all the Gold 100 honorees
and the Gold Grand award winners
Official photographer for
Trade Show Executive and the
Gold 100 Awards & Summit
Light FX photography
phone: (415) 235-2131
www.lightfxphoto.com
sherry@lightfxphoto.com
26October2009
Trade Show Executive
www.TradeShowExecutive.com
Atlanta Facts







80% of the U.S. population is within a two-hour flight
Least costly large U.S. city for business (2006); KPMG
Over 1,300 daily domestic departures
Over 150 U.S. destinations with non-stop service
from Atlanta
Direct flights to 95 cities in 57 countries
Metro Atlanta Average Room Rate: $91.03
Source: Smith Travel Research, Year End 2008
10,695 hotel rooms at 23 properties within a 1-mile
radius of the Georgia World Congress Center
Attendee Facts
Total number of attendees: Average 2250
Number of countries represented: 22
Number of international attendees: Nearly 200
Percentage of first-time attendees: 13%
Types of organizers
(Association, Consumer, Independent, etc.):
401 Association Organizers
101 Corporate Organizers
208 Independent Organizers
31 Public and Consumer Organizers
Level of Buying Authority: 80% of attendees either
recommend or make the final decision
Expo! Expo!
Number of hours the show floor is open: 6
Number of exhibitors: 260
Exhibitors who have exhibited a decade or
more: Over 100
New exhibitors: Nearly 10%
Square Footage: 39,000 nsf
Number of prizes given away at the Prize Stage
valued at over $500: 15
Grand Prize Drawing valued at $10,000
Education
Total number of sessions available: 43
5
1
1
1
1
34
Clinics (Tuesday)
Behind the Scenes Tour (Tuesday)
General Session (Wednesday)
Roundtable Solutions (Wednesday)
CEO Breakfast (Wednesday)
Sessions (Thursday – 28 IAEE and 6 TS2)
Total number of CEM modules offered: 12
Total number of Roundtable Topics offered: 24
Total number of Speakers: 82
Find out more and register at www.iaee.com/expo
powe r lunch
Photo Credit: Sherry Tesler
28
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Sponsored by:
PETER
EELMAN
How AMT’s VP of Exhibitions
is Ratcheting up the IMTS for 2010
Peter Eelman is Vice President of
Exhibitions & Communications for the
Association for Manufacturing Technology
(AMT). He is responsible for the biennial
International Manufacturing Technology
Show (IMTS), which was founded 82 years
ago. Throughout its life span, the IMTS
has ranked consistently as one of the largest
shows in the nation. Peter joined AMT 13
years ago, yet was involved with the show for
more than 30 years as both an exhibitor and
consultant. In addition to IMTS, he produces
several international shows.
Peter takes a proactive role and an
optimistic tone on industry issues. He serves
as a key liaison with the Chicago Convention
and Tourism Bureau, the Metropolitan Pier
and Exposition Authority and McCormick
Place, as well as several vendors, service
providers and trade unions involved in the
trade show industry.
He is on the Board of Directors of the
Exhibitor Appointed Contractor Association
(EACA) and formerly served on the Board
of the Trade Show Exhibitors Association
(TSEA).
This edition of Power Lunch was
conducted live on September 24th, during
Trade Show Executive’s Gold 100 Awards
& Summit in Rancho Palos Verdes, CA.
By Bob Dallmeyer, columnist
>>Bob: IMTS is 82 years old and consistently ranks in the
top five largest shows in the U.S. How do you keep it fresh
and relevant?
Peter: The biggest thing we have to understand is that this
event is not 82 years old, but a brand new show every two years.
We produce a completely fresh event every time. That’s the key
to our continued success and growth.
>>Bob: Your show has fared several economic downturns
– wars, the fire at McCormick Place and a host of other
challenges throughout the years. How do you survive and
prosper?
Peter: We have to avoid the “woe is me” mindset. Certainly
the manufacturing sector is challenged, but so is almost every
other industry. We constantly think about creating fresh
content and opportunities for visitors who come to our show,
understanding the challenges that exist. The “user experience” is
our big focus.
>>Bob: From your perspective, what are the top offerings of
the IMTS in terms of innovation and technology?
Peter: When your name is the International Manufacturing
Technology Show, you better have cutting-edge technology at
the event. What we’re creating for 2010 is a customized user
experience with six different paths for our attendees to pursue.
We’ll have a dashboard on the IMTS website and visitors can
choose any combination of buying, networking, education,
new technologies, solving problems, etc. when they come to
the show.
>>Bob: When do you see the manufacturing sector
rebounding?
Peter: I wish tomorrow. Seriously, we have a forecasting
conference in two weeks and one of the advance thoughts
emerging is that this recession is going to be like an elongated
Continued on page 30
www.TradeShowExecutive.com
Trade Show Executive
October 2009
29
Sponsored by:
Continued from page 29
checkmark. We went down fairly quickly
and getting out is going to take a lot
longer. This represents a fundamental
change in how our manufacturers are
doing business today and how they
will deal with the economic upturn
tomorrow. We hope things will look
much better by opening day next
September, particularly with the banking
sector and the credit market.
>>Bob: What are you doing to help
your exhibitors in these times?
Peter: We are customizing their
experience with innovative financing
plans. We are marketing the 2010 and
2012 show together – so making monthly
payments is a viable option for them.
>>Bob: What’s your response to
exhibitors who downsize their booth
space?
Peter: To their faces? (laughing)
You need empathy, as exhibitors are not
downsizing because they don’t like us.
They have real challenges and we have to
work together to come up with solutions.
One of our advantages is that we have
no priority point system or seniority
list. As I said before, we create IMTS
totally new every time, so we work with
each exhibitor to get a great alternative
location. We minimize their pain.
>>Bob: Do you host key buyers and is
it successful?
Peter: We have an ongoing program
that brings Japanese senior executives
from the parent companies of automotive
makers operating here in the U.S. This
exposes them to the wider market for
their future product procurements over
here. We arrange matchmaking and other
events for them. We also do the reverse
with our members, teaching them how
to do business abroad. And, yes, it is
successful.
>>Bob: What are you doing for your
other international participants?
Peter: We have an international
welcome center staffed by many
Live Lunch. Peter Eelman ( R) shares some insights into the success of the International Manufacturing
Technology Show with TSE’s Bob Dallmeyer and the audience at the Gold 100 Summit. Reinventing the
show every two years is the key to the show’s growth and relevance.
multilingual people. We host delegations
and provide several services to them,
including a lounge with food and drink.
We have a reciprocity arrangement with
our global partner shows, so that only
their passports are needed to get in free
here – and vice versa.
>>Bob: Venues have a vested interest
in the success of the shows they host.
Yet many are facing severe revenue
shortfalls. What are your expectations,
as a show manager, in getting sales
and promotional assistance, as well
as cost concessions from convention
centers, hotels and other service
providers?
Peter: The key term we use with
all our service providers is “partners.”
If there truly is a partnership, it allows
you to be more rational in dealing with
all the cyclical changes in our industry.
This also implies great communication
with everyone involved. We meet with
the Chicago hotel community 24 months
before the event and there is rarely a
month when we are not visiting Chicago,
working on the situation and keeping our
communication lines open.
>>Bob: Give us a look at “state-of-theart” negotiating for room blocks for
2010.
Peter: It isn’t easy, but we’ve
successfully made the case with our
exhibitors on the benefits of booking
within the block. That said, we were
moderately successful at keeping them
with the 2008 room block. However, we
use 53 hotels, so problems are inevitable.
The key is to be proactive, not reactive –
and get good audits.
>>Bob: What about the unions? After
the sweeping changes made in the
last five years, how much difference
do you see?
Peter: Going back 30 years in
Chicago, I can tell you firsthand there
has been outstanding progress with the
unions. In 1980, there were about 16
unions that had some piece of the IMTS
move-in pie. Since then, the concept
of “common sense” has been the key
driver in streamlining the unions, to the
point where we now have six unions
involved. We also became partners with
our unions and we’ve made progress
toward reasonableness. One thing aiding
Continued on page 32
30
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Did You Know?
n
n
In addition to servicing trade shows, United Service
Companies cleans many other types of facilities
– arenas, hotels, hospitals and public facilities – from
coast to coast.
n
n
United Service Companies offer complete recycling and
features green products as part of its cleaning services
for trade shows. Call United to Green your show.
U.S. Aviation Service, a part of the United Service
Companies, services commercial aircraft across the
country.
United Security Service – managed by former
command members from law enforcement agencies
from both local and federal levels. Available
nationwide.
Find out what United can do for you.
Call Richard A. Simon, President & CEO, United Service Companies
(312) 922-8558 • rsimon@unitedhq.com
United National Maintenance, Inc. • United Maintenance Company, Inc.
United Temps • United Security Service • U.S. Aviation Service
Sponsored by:
Continued from page 30
this is that there is a different, younger
generation in union leadership.
>>Bob: What about your use of social
media?
Peter: We are on the front end
of this phenomenon, with Facebook,
LinkedIn, Twitter, etc. We have two fulltime people dealing with social media.
Also, we worked with ethnoMETRICS
during the last event and, based on their
findings, we are now working with our
exhibitors on designing a welcoming
booth and having a visitor-friendly staff.
>>Bob: How do you characterize your
competition these days?
Peter: We are all in this together. The
economy is not picking or choosing.
Perennial Powerhouse. The biennial IMTS is consistently one of the largest trade shows in the U.S.
despite the manufacturing sector’s sensitivity to the ups-and-downs of the global economy.
>>Bob: Tell me about your operations:
the size of your staff, the show’s
contributions to the association’s
revenue, etc.
Peter: I have five full-time persons
about their problems and issues. Face
it, they work with my exhibitors, and I
want to know what they are thinking.
the job you want while you’re doing your
current job well. Think ahead and plan on
what you want in your future.
>>Bob: Who were your mentors?
Peter: Woody Hasemann was a
>>Bob: What keeps you awake at
night?
Peter: Coffee, and worrying about
working on the IMTS and all our other
international events in China, Europe,
South America and Mexico. Our marketing
communications group consists of six
folks, and then there’s my assistant and me.
>>Bob: How did you get into this
business?
Peter: I graduated from Drexel
University in 1980 and joined a punch
press manufacturer, long gone now. On
my first day on the job as a marketing
intern, I was given a floor plan for the
company’s nine divisions and challenged
to divide the costs for participating in
IMTS 1980. I have not missed an IMTS
since then.
>>Bob: You are active with several
trade show industry groups. What
makes you so committed to working
with these associations and sharing
your knowledge?
Peter: I look upon these associations
as learning opportunities for me. With
the Exhibitor Appointed Contractor
Association, it’s far removed from show
management and I appreciate knowing
32
October 2009
big thinker and he really helped me to
comprehend this event. He showed me
how to make IMTS the central event in
our industry. We focused our attention
on this, to the extent that if you’re
involved in manufacturing, you must
go to IMTS. My other mentor was my
grandmother, who was the queen of
self confidence. She immigrated from
Holland alone when she was 13 years old
and was a success in her adopted country.
>>Bob: What advice do you have for
middle managers today?
Peter: Something that I do in my own
career: Try to learn everything about
the manufacturing industry’s future,
which is undergoing tremendous change
right now. We are optimistically looking
at the beginning of a renaissance in
innovation and new technologies, and we
build these into the show. We offer an
“emerging technologies center” which
is a result of scouring universities for
concepts that may become commercial
products in the future. I am always
thinking about what’s going to be the
next big thing.
Contact Peter Eelman at (703) 827 5250 or
peelman@amtonline.org
Columnist Bob Dallmeyer, CEM, has been chairman of both the
International Association of Exhibitions and Events (IAEE) and the
Trade Show Exhibitors Association (TSEA), as well as a former
director of the Center for Exhibition Industry Research (CEIR). In
2006, he was inducted into the Convention Industry Council’s “Hall
of Leaders” and received IAEE’s Pinnacle Award in 2008. Contact
Bob at (323) 934-8300 or bdallmeyer@tradeshowexecutive.com
Trade Show Executive
Bob Dallmeyer
www.TradeShowExecutive.com
g lob al new s
Globalization of Exhibition Industry Seen
Entering a More Cautious Phase
By Hil Anderson, senior editor
Tucson, AZ – The sale of Nielsen
Business Media’s Brazilian
organizing subsidiary to one of
Germany’s ambitious Messes six
months ago showed that the path
to expansion into international
markets is still open despite the
Sind
recession. NürnbergMesse Group
did not disclose how much it
paid for Nielsen Business Media Brasil, but
Managing Director Bernd Deiderichs called
it the “biggest acquisition in the history of
the company and the most important step
we have ever made abroad.”
International markets remain
important to major U.S. and European
show organizers, particularly since the
current economy has made growth
in their maturing home turf tougher
than ever. NürnbergMesse was able to
acquire the leading show organizer in
the heavyweight Brazilian market with
one fell swoop. “Such an opportunity for
a company occurs only once every ten
years,” Deiderichs said.
It remains to be seen if it will take
another decade for another European
or North American organizer to hit the
ground running in such fashion in another
part of the world. But developing markets
are becoming rapidly “settled” in terms
of trade shows, meaning untilled acreage
and low-hanging fruit in Latin America,
Asia and the Middle East/Africa is rapidly
disappearing.
on niche and secondary markets.
Acquisitions and partnerships
as well may likely involve secondtier companies rather than the
market leaders. “You really have
to do your homework on the
secondary organizers,” Sind said.
“They may in fact have some
excellent properties, but they are
smaller organizations and you just
have to be a little more careful.”
The decision will hinge on more than
just the demand for trade shows within a
particular industry sector. There are also
peculiarities to consider, says Sind:
n Local business regulations and taxes;
n Relationships with the local government
and business community;
Organizers who decide it would be
better to stick to their home turf do not
have to give up on the rest of the world.
An influx of international exhibitors and
attendees can provide a U.S. show with
both revenues and increased prestige.
Marketing to overseas attendees and
exhibitors involves processes similar to
launching a show. It requires an investment
of time and capital in promotional,
Continued on page 58
1.License the brand: Maintain ownership
of the brand’s name and intellectual property. The franchising approach expands
both territory and name recognition.
2.Organize a U.S. pavilion: Team up
with an overseas event in your sector. This
provides new opportunities for exhibitors,
creates a new revenue stream and the
pavilion builds exposure for U.S. events.
3.Launch a join venture: Partner with a
local organizer. Maintain ownership of the
brand, but share the financial risks and rewards.
4.Managerial contract: Hiring a local firm to manage a show launch avoids many
pitfalls. However, you must consider the level of management fees.
5.Launch a show on your own: Requires more staff time and carrying all of the
financial risk. Having a dedicated representative in the market is vital.
6.Acquire an established event or organizing company: An acquisition can
quickly give you a strategic presence. It also brings with it new employees, corporate
culture, and tax and legal requirements.
7.Form an overseas subsidiary: A long-term commitment that includes recruiting
management and support staff and establishing an office. An expensive option, best
suited for organizers planning multiple shows and willing to wait longer for an ROI.
Steve Sind, president and CEO of
Global Strategies, LLC, sees the entire
international market maturing and
companies that seek to expand into
overseas markets as relative latecomers.
Of course, that does not mean the door
is closed to a successful expansion, but it
may require focusing new show launches
Staying Home Has its Advantages, Too
Seven Business Models Show Organizers
Can Consider in Globalizing Their Companies
Better Late Than Never
www.TradeShowExecutive.com
The condition of the local venue and
tourism infrastructure;
n Sophistication of the exhibition
industry and its business practices; and
n Currency exchange.
n
Trade Show Executive
October 2009 33
Trade Show Executive Gold 100 Awards & Summit
The Future Comes into
Focus at Gold 100 Summit
By Hil Anderson, senior editor
spectacular sunny Southern California day was
the backdrop for the Trade Show Executive Gold
100 Summit
Summit, where a top-notch roster of speakers
shined some light of their own on the latest forecasts
for the industry as well as burning issues that included
social networking, branding, innovation, exclusives,
discounting and experiential marketing.
Each of the well-attended sessions were designed
to run no longer than an hour. They combined for a
fast-paced summit that covered a lot of ground and
stirred up discussions on the many issues swirling
around the trade show industry at a time when the
pressures of economics and technological advances
are being felt by all.
“As a show manager, you put buyers and sellers
together – that’s the deal,” said Watts Wacker, futurist and
keynote speaker. “But your job is going to become even
more important, and it is also going to be very different.”
“Different in what way?,” was the million-dollar
question that pervaded the entire summit, which began
bright and early with Wacker, who challenged the
attendees to not only think “outside the box” but questioned the
need for a box of conventional wisdom at all. Wacker emphasized
that the changes in the U.S. business environment are systemic
and permanent rather than part of a cycle that would eventually
return things to the way they were a few years ago.
“We are creating new economic models,” he said. “We are
putting buyers and sellers together in ways that we have never
done before,” Wacker said.
A
Getting the Ball Rolling. TSE’s Diane Bjorklund and Darlene Gudea open
the Gold 100 Summit.
The World is Changing, but the Economy is Stalled
Getting new economic models up and running remains a
painful process. Despite hopeful predictions of a rebound for
trade shows sometime next year, the “Trending & Spending”
segment of the summit concluded that the global recovery had
not yet gained much traction.
“We see a lot of volatility out there,” said panelist Aaron
Bludworth, COO of George Fern Company and a member of
Trade Show Executive’s Exposition Forecasting Board. “Positives
and negatives are seen on a nearly monthly basis.” Bludworth
forecasted double-digit declines in trade show metrics in the
months ahead.
34
October 2009
Light on the Future. Futurist Watts Wacker delivers a keynote filled with
ideas about deviant marketing.
Trade Show Executive
www.TradeShowExecutive.com
Trade Show Executive Gold 100 Awards & Summit
Paul Woodward, incoming (2010)
managing director of UFI – The Global
Association of the Exhibition Industry,
said there were hopeful signs out of Asia
that things would pick up. Asian shows, he
noted, were hit early and hit hard by the
recession and were expected to be among
the first to get back on their feet once U.S.
importers began placing new orders.
The near-term future of the U.S.
economy remained a wild card. TSE
Chief Economist Frank Chow said
unemployment remained high and some
sparks in the economy could be chalked
up to one-time boosts from the White
House economic stimulus package.
U.S. trade shows weathered 2009
challenges although many were pushed
back to 2007 levels, said Darlene Gudea,
publisher and editor of Trade Show
Executive magazine. “With 6.9 million
people out of work and thousands of
companies out of business, there is clearly
a smaller universe of buyers and sellers to
participate in exhibitions,” she pointed out.
While the quality of attendees remains
high, companies are sending fewer people,
spending fewer days at the show and
waiting much longer before committing.
“Their budgets for next year were put
together right in the middle of the crisis,”
said Terence Donnelly, vice president
of trade show markets at Experient.
“Attendees are registering much later than
before, sometimes less than 30 days, and I
don’t see that changing,” Donnelly said.
James Rooney, executive director
of the Massachusetts Convention
Center Authority, noted the problem
is exacerbated by reduced spending.
“Attendees are staying two nights instead
of three, and generally speaking, are not
spending as much in restaurants as they
did before,” he said.
“We are going to have to think
differently about what is a successful
show,” said Donnelly.
Show organizers are negotiating
harder and asking more from their
service providers. Rooney commented,
“When event managers come in and
say they are getting deals from other
cities that we all know are financially
unsustainable, you wonder how long
that is going to last.” He added, “I don’t
think it does anyone any good to make
the destination bear the brunt of the
economic situation.”
Becoming Part of Your Industry’s Family
Trends Setter. TSE Media Group President
Darlene Gudea guides the Trending & Spending
panel.
Paul Woodward: Asia will lead the
rebound.
www.TradeShowExecutive.com
Frank Chow: Sluggish and shaky recovery
ahead?
James Rooney: Attendees are
increasingly frugal.
A successful trade show is
increasingly defined by the role it plays all
year long in the industry sectors it serves
– and that means show managers must
master social networking strategies.
Before becoming masters of this
new universe, show organizers have
to figure out how the myriad of new
social-networking tools works and what
can be done with them.
Wacker specializes in the field of
“deviant marketing,” a concept which he
assured the audience had nothing to do
with marketing to deviants. It embraces
Aaron Bludworth: Indicators are
giving mixed signals.
Trade Show Executive
Continued on page 36
Terence Donnelly: 2010 attendee
budgets reflect ’09 crisis.
October 2009
35
Trade Show Executive Gold 100 Awards & Summit
Continued from page 35
the idea of using a strategy that runs
counter to what everyone else is doing
and embracing new ideas before they
become mainstream.
Reaching out to other nations
and taking steps to accommodate
overseas visitors has encouraged
more first-time international
attendees who turn into steady
That Means Being Everywhere
repeat customers regardless of the
Marketing in general and social
ups and downs of the economy.
networking in particular were in the
“Now that they have had a
middle of everyone’s radar screens
taste of the show, they are quite
as the sessions explored the courses
comfortable and we are seeing
of action show organizers will be,
them come back year after year,”
or already are, using to evolve their
MacGillivray said.
annual events into a year-round
The session on innovation
presence in their industry sectors.
included a look at XNiP, presented
“The key is to engage your
by Robert Drblik, CEO. Drblik
audience and foster a community.
said his service was a new way of
Specifically after the event, you should Experiential Expert. Kam Diba of NBC outlines the current state looking at the long-standing role
of digital marketing and social media.
be posting images, sharing thoughts
of trade shows in educating buyers
and offering a voice to your attendees
The Internet also continues to provide
about new products. “When I see a
so that you can understand their needs and
organizers with a means of reaching a
trade show, I see information,” he said.
align your path for the following year,”
global audience, he underscored.
XNiP is a new archiving platform
said Kam Diba, the 29-year-old director
that stores content from magazine
Live From Beijing in the
of digital production for NBC/Universal.
articles and ads; exhibit booths and
Middle of the Night
“That’s what really drives me to a trade
conference sessions; registration badges;
Peter MacGillivray, director of the
event. When I’m not there, I hear from
text messages; etc. The user simply enters
SEMA Show
Show, chatted with the audience
everyone online about what a great time
a pre-assigned, four-digit XNiP code
via a video connection from Beijing
they had and how relevant it was.”
via text message to his or her personal
during the “Innovation as a Driver of
Diba, who built a career developing
account. The data is instantly archived
Growth” session, moderated by Liz
experiential marketing campaigns for large
for referral at any time. Drblik provided
Crawford, show director for Advanstar
corporations and leading ad agencies, said
a live demo of the service by using his
Communications, Inc. MacGillivray said
trade shows were in a natural position
mobile phone to enter the XNiP code
overseas attendance at his Las Vegas
to play a leadership role in their business
in both the feature article in Trade Show
event had been steadily increasing in
communities because attendees see
Executive’s Gold 100 directory and the
recent years because the international
exhibitions as more than strictly B-to-B. “It
PrivilegedAccess.tv ad.
Continued on page 38
is a major networking opportunity,” he said. reputation of the show was growing.
At His Fingertips. Robert Drblik demonstrates his XNiP archiving platform
on his cell phone.
36
October 2009
Live from Beijing. SEMA Show Director Peter MacGillivray (inset)
appeared via video link from China during a session moderated by Liz
Crawford of Advanstar.
Trade Show Executive
www.TradeShowExecutive.com
WE SALUTE TRADE SHOW EXECUTIVE’S TOP 100
The Orlando/Orange County Convention & Visitors Bureau, Inc.®
and the Orange County Convention Center congratulate
Trade Show Executive’s Gold 100 Award Winners.
We look forward to the opportunity to host your future events!
OrlandoMeeting.com
occc.net
Trade Show Executive Gold 100 Awards & Summit
Continued from page 36
Who’s Who. John Barber of Immersa Marketing sorted out the crowded field of companies that offer
social and digital marketing technologies for trade shows.
Right Tools Needed
The payoffs of the new marketing
frontier were clear, but questions remained
about the basics, such as the technologies
and content already driving these new
socializing-marketing hybrids. “If people
see or read something about your show for
a fleeting second, then that just isn’t going
to cut it,” said Diba. “The point is, ‘How do
I get people to care about my show?’”
“Don’t underestimate the power of
Facebook or where it is headed,” said
exhibitor Tim Lesmeister, vice president
of marketing for WD-40 Corp., in the
“Burning Issues” session.
Bob Dallmeyer, TSE columnist, took
his monthly “Power Lunch” column/
cover story to the stage with a live interview
of Peter Eelman, VP of Exhibitions &
Communications for the Association
for Manufacturing Technology. “When
your name is the International Manufacturing
Technology Show
Show, you better have cutting-edge
technology at the event,” said Eelman.
“We constantly think about creating fresh
content and opportunities for visitors
who come to our show.” Eelman said
his 2010 show will offer a customized
user experience with six different paths
for attendees to pursue. “We’ll have a
38
October 2009
dashboard on the IMTS website where
visitors can choose any combination
of buying, networking, education, new
technologies, solving problems, etc. when
they come to the show,” he noted.
A well-received presentation by
John Barber, vice president of digital at
Immersa Marketing, sought to establish
the basic groundwork for the show
organizers and other senior executives
who did not grow up texting, blogging
or otherwise maintaining nearly constant
communications with their peers.
Barber ran down a list of the
mushrooming volume of off-the-shelf
social networking solutions currently
available that “get your content consumed
by as many people as possible.” (See
separate article in the November issue
of Trade Show Executive or online at www.
tradeshowexecutive.com on October 20.)
Old-School Concerns Still Around
The summit had its eye on the future,
but still devoted time in its final session,
“Burning Issues and Controversies,” for
input from the audience and a panel of
well-known organizers and executives
on some familiar topics. Concrete issues
Continued on page 40
Power Lunch. TSE’s Bob Dallmeyer (L) chats with Peter Eelman about the long-running success of
the IMTS.
Trade Show Executive
www.TradeShowExecutive.com
would like to congratulate all of the
Trade Executive Gold 100 shows
and the Gold Grand Award Winner
MD&M and MEDTEC
“The Leading Brand in 2008”
produced by
Canon Communications
Christopher Stephens, President & CEO, Donald E. Stephens Convention Center and Charles McCurdy, CEO, Canon Communications
9301 W. Bryn Mawr, Rosemont, IL
(847) 629-2220
www.rosemont.com
Trade Show Executive Gold 100 Awards & Summit
Continued from page 38
involving labor costs and exclusives, air
transportation, and relationships with
destination cities and hotel partners
remain on the plates of many trade shows.
The panel, moderated by Gary
Shapiro, president & CEO of the
Consumer Electronics Association,
reflected on cost pressures from unions
and hotels in the current economic
environment, and exhibitors trying to
entice organizers on to the slippery slope
of discounts for exhibit space.
Speaking on the San Jose exclusive
labor agreement (see also page 10), Kevin
Johnstone, director of trade shows for
NAMM, said, “Convention centers need
to get out of our business.” Johnstone
said the end result of exclusives is bad
service and higher expense. “We need to
let them know loud and clear that we are
opposed to exclusives.”
Other burning issues of high concern
included possible terrorist attacks and
a bad flu season that could dramatically
impact attendance levels.
Other travel concerns were voiced by
Chris Meyer, vice president of convention
sales for the Las Vegas Convention &
Visitors Authority. He said that while jet fuel
costs had declined, the airline industry was
continuing to shed capacity to the point that
potential attendees from second- and thirdtier cities are increasingly finding it difficult
to reach the show site.
The appropriate industry response, the
panelists agreed, would be a united outreach
by the exhibition industry to the airlines, the
unions, and the Federal government.
Reach John Barber at (415) 655-2218 or
john.barber@immersamarketing.com; Aaron
Bludworth at (513) 562-0432 or abludworth@
georgefern.com; Frank Chow at (760) 6309111 or fchow@tradeshowexecutive.com; Liz
Crawford at (818) 227-4071 or lcrawford@
advanstar.com; Bob Dallmeyer at (323) 9348300 or bdallmeyer@tradeshowexecutive.com;
Kam Diba at (818) 777-8680 or kamdiba@
gmail.com; Terence Donnelly at (303) 5317528 or terence.donnelly@experient-inc.
com; Robert Drblik at (323) 547-5680 or
robert.drblik@ngn-global.com; Peter Eelman
at (703) 893-2900 or peelman@amtonline.
org; Darlene Gudea at (760) 630-9111 or
dgudea@tradeshowexecutive.com; Kevin
Johnstone at (760) 438-8007 or kevinj@namm.
org; Tim Lesmeister at (619) 275-1400 or
tlesmeister@wd40.com; Peter MacGillivray at
(909) 396-0289 or peterm@sema.org; Chris
Meyer at (702) 892-2855 or cmeyer@lvcva.
com; James Rooney at (617) 954-2470 or
jrooney@massconvention.com; Gary Shapiro
at (703) 907-7610 or gshapiro@ce.org; Watts
Wacker at (203) 226-2805 or watts.wacker@
firstmatter.com; Paul Woodward at +852 2525
6120 or paul@bsgasia.com
Grilled on Burning Issues. Gary Shapiro (far right) moderates the Burning Issues panel with (L-R)
Kevin Johnstone of the NAMM Show
Show, Chris Meyer of the LVCVA and exhibitor Tim Lesmeister of WD-40.
Continued on page 42
40
October 2009
Next Up. TSE’s Hil Anderson introduces the
Innovation session.
Trade Show Executive
www.TradeShowExecutive.com
Congratulations...
... to all the Trade Show Executive Gold 100 Shows
Your shows set the gold standard
for the exposition industry.
Contact our sales team at 1.888.222.3683 or visit us at atlanticcitynj.com.
Trade Show Executive Gold 100 Awards & Summit
Continued from page 40
The opening night reception drew lively banter from CEA’s Gary Shapiro; National
Trade Productions’ Bob Harar; TSE’s Darlene Gudea; exhibitor Tim Lesmeister of
WD-40; LVCVA’s Chris Meyer; and TSE columnist Bob Dallmeyer.
Advanstar’s Colette O’Donnell chats with TSE’s Irene Sperling.
Reed Exhibitions’ Nancy Walsh shares ideas on
training industry newcomers.
Danny Phillips, wearing two hats – one as Exec. VP of
Advanstar and the other as head of the advisory board for the
Gold 100 Awards & Summit.
GWCC’s Mark Zimmerman and TSE
TSE’s Linda Braue share laughs with Gala
decorator Victoria Papageorge of Victoria’s Event Productions and Tom Papageorge.
Gordon Hughes of American Business Media
listens intently.
Rick Simon of United Service Companies shoots
the breeze with Larry Arnaudet of sponsoring
association ESCA.
Continued on page 44
42
October 2009
Trade Show Executive
www.TradeShowExecutive.com
With heritage
comes wisdom.
At George Fern Company, we’re about stability,
accomplishment, trust, value, and success.
These attributes are the foundation of our
100-year-old company and what have made
us what we are today. Our legacy includes
experienced and committed event professionals who produce exhibitions and corporate
events nationally; providing premier personalized service, event expertise and operational
efficiency.
Count on FERN with your next event.
And leverage our heritage.
Event expertise with the personalized touch.
Trade Show Executive Gold 100 Awards & Summit
CONEXPO Named Largest Show; Nielsen and
Reed Exhibitions Tie for Top Show Organizer;
MD&M, MEDTEC Take Leading Brand
By Hil Anderson, senior editor
Rancho Palos Verdes, CA – The International
Consumer Electronics Show (CES
CES) picked
up three Gold Grand Awards and the
triennial giant CONEXPO-CON/AGG
won two including the “Largest Show”
of 2008, and the one that delivered the
highest economic impact. The awards
were announced at the Trade Show
Executive 2nd Annual Gold 100 Awards &
Summit on September 24 at the Terranea
Resort and Conference Center in Rancho
Palos Verdes, CA.
The Gold Grand Awards are awarded
to the year’s largest trade shows in terms
of exhibit area as listed on the annual Trade
Show Executive (TSE) Gold 100 rankings.
Awards are also open to shows of all sizes in
other categories, such as “Leading Brand,”
“Top Show Organizer,” “Most Innovative
Practices” and “Against All Odds.”
CONEXPO-CON/AGG sprawled
across nearly 2.3 million net square feet
(nsf) in Las Vegas last year. The International
CES placed second on the Gold 100 list
of largest shows at more than 1.8 million
nsf. CONEXPO-CON/AGG also received
the Gold Grand Award for “Highest
Economic Impact on a Local Economy”
for the $234 million it brought into the Las
Vegas economy.
“AEM is honored to receive two
Gold Grand Awards for CONEXPOCON/AGG and the recognition of the
importance of our exhibition to the
industry it serves,” said Dennis Slater,
president of the Association of Equipment
Manufacturers, which produces the show.
“The honor is also an important reminder,
particularly during these challenging
economic times, that exhibitions are
an essential tool to bring sellers and
buyers together to do business. Thanks
to Trade Show Executive for providing the
Dennis Slater of CONEXPO-CON/AGG accepts
the trophy for the largest show of 2008 from
the Gold 100’s title sponsor Chris Meyer of the
LVCVA.
Tim Roby of the Chicago Convention & Tourism Bureau (left) and TSE’s Darlene Gudea and Diane
Bjorklund (right) celebrate Gary Shapiro’s win of three Gold Grand Awards for the Intl. CES.
44
October 2009
Trade Show Executive
Actor Michael Villani presides as emcee of TSE’s
2nd Annual Gold 100 Awards Gala.
opportunity to celebrate our successes and
reaffirm the pivotal role of exhibitions in
commerce and the economic recovery that
will eventually happen,” he said.
The International CES earned the Gold
Grand Award for “The Largest Annual Show.”
Continued on page 46
www.TradeShowExecutive.com
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New York Pizza Show; New York Road Runners Club, Inc.; NY
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Coalition of Automotive Retailers; Northeast Interest Group;
Northern NJ Council Boy Scouts of America; Novo Scape
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Diversity Job Fair; PSI NAACP Regional Diversity Job Fair; PTO
Today; PULSE - Affordable Art Fair; Questex Media Group;
Rahein Inc.; Rainbow PUSH 2005 Wall Street Project; Ramsay
Fairs LLC; Real Estate Wealth Expo; Red 7 Media; REMax;
Rhinology World; RIS Media; Rix Magazine; RK Jewelry Shows;
Road to Personal Wealth; Rushhi Entertainment Inc.; RWB
Management; S & A Event Services; Salute our Heroes
Veterans Job Fair & Career Expo; Sandler, Travis & Rosenberg,
P.A.; Starwood Hotels; Sanford L. Smith & Associates; Sanket;
Shomex Productions; Shopper Insights in Action; Show Ready
Events; Site Solutions Worldwide; SOAWorld Conference &
Expo; Society for Technical Communication; Society of
Cosmetic Chemists; Southern Wine & Spirits Holiday Tasting;
Spirit Events; Spring Crafts Park Avenue; Stella Show
Management Company; StyleCareers Job Fair; Success
Factors; Sugarloaf Crafts Festival; Summit Business Media;
SYS-CON Media; T.R.A.F.F.I.C. West; Taiwan Textile
Federation; Talley Management Group, Inc.; Taste of the
Meadowlands; Team Baurtwell; TES Lifestyle Expo; Texworld
USA; The 12th Ottawa Conference; The Amer Assn of Teachers
of Spanish & Portuquese; The Big East Career Consortium, Inc.;
The Cat Fanciers' Association, Inc.; The Conference on
Marketing; The Event on Marketing; The ING NYC Marathon;
The International Beauty Show; The Learning Annex Real
Estate Wealth Expo; The Market Research Event;
The Metropolitan New York Shoe Market; The New
York Times; The Others AN ART SHOW; The Pier
Antiques Show; The Royal Promotion Group; TNS
Automotive; TNS nfo; Toy Wishes Holiday Preview;
Travel Mania; Trerotoli & Associates; The Sheraton
New York; Triple Pier Antiques Show; Turkish
Hometex Show; UBM International Media; Unicomm,
LLC; Universal Animation; University of Oklahoma /
SWPC; University of Pennsylvania Medical Center;
USA Competition; VNU Expositions/Digital Media
Wire; Waddell & Reed/Ivy Funds; Wakefern Floral
Show; Wakefern Specialty Grocery; Wall Street
Project / New York Times Job Market; Wall Street
Project/NY Times Job Market Expo; WAY Spa;
WBLS; WCD Expo; WCN Custom Auto & Bike Tour;
We Love New York Day - New York Socitey of
Association Executives; West Coast Franchise
Expo; Wheel Concept Showdown; When I Move You
Move; "Wizard Conventions, Inc."; Wizard World;
Woodbridge Chamber; WOR 710 Get Healthy Expo;
Working Mother Media; World Association of Domain
(201) 994-1300
Name Developers, Inc.; World Congress and Expo
on Disabilities; World Congress on Disabilities; World
Congress on Ultrasound; Zaxby's Franchising, Inc.;
Ziff Davis Media...
Metropolitan Exposition
would like to
congratulate all the
Trade Show Executive Gold 100
shows and the
Gold Grand winner
Business Journals, Inc.
for “Against All Odds”
Trade Show Executive Gold 100 Awards & Summit
Continued from page 44
Al Dyess of PRG (left) presents the trophy for the largest semi-annual
show to MAGIC’s Joe Loggia and Chris DeMoulin of Advanstar
Communications.
There was also a two-way tie in the
category of top show organizer between
Nielsen Business Media and Reed
Exhibitions, both of which organized eight
shows on the Gold 100 roster.
In the most competitive category of
“At the Forefront of Technology,” there
were numerous entries. Three shows had
distinctive and market-leading technology
initiatives, so the judges gave the award to
all three: International CES; Hanley Wood’s
The “Leading Show Organizer” award went to Reed Exhibitions’ Nancy Walsh
and Dennis MacDonald (right) which tied with Nielsen Business Media’s Chris
McCabe and Lori Jenks (left).
Surfaces; and the Radiological Society of
North America’s RSNA Scientific Assembly
& Annual Meeting.
“The International CES team is thrilled
to receive these awards,” said Gary
Shapiro. “We strive to make CES the
most important technology event in the
world, and being identified as such by an
objective third party means a lot.”
Rick McConnell, president of Hanley
Wood Exhibitions, says the distinction
as “Technology Leader,” which Surfaces
won, is both validation and incentive.
“Surfaces serves a rapidly changing
marketplace, and it was great to be
commended for how we’ve tuned in to
our audiences. This kind of endorsement
is going to make us work even harder to
maintain our leadership position.”
The Complete List of
2008 Gold Grand Awards
Top Show Organizer: Reed
Exhibitions and Nielsen Business
Media. Each company managed
eight Gold 100 shows. Reed organized
No. 21-ranked SHOT Show and 470
events worldwide. Nielsen organizes
75 events. Its ASD/AMD Trade
Shows are held twice a year and were
ranked 23rd and 24th.
n Largest Show: CONEXPO-CON/
AGG. Spanning a whopping 2.28
million nsf, it was the largest trade show
ever held in the U.S.
n Largest Annual Show: International
CES. Reaching 1.85 million nsf, the
perennial winner placed No. 2 on the
Gold 100 list.
n Largest Semi-Annual Show:
MAGIC Marketplace. The two shows,
the flagship in the portfolio of owner
Advanstar Communications, together
total nearly 2 million nsf and 700,000
n
Rosemont’s Christopher Stephens (left) announces Charles McCurdy’s win of the “Leading Brand” for
MD&M and MEDTEC, produced by Canon Communications.
46
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Trade Show Executive Gold 100 Awards & Summit
A beaming Gary Shapiro with one of his three
Gold Grand Awards for the Intl. CES.
n
n
n
n
attendees from the apparel industry.
The February show was No. 8 on the
Gold 100. August ranked No. 12.
Leading Brand: Medical Design &
Manufacturing and MED
M TEC
TEC.
EC. Canon
Communications’ medical-device brand
features ten shows worldwide. Each
show includes a number of co-located
events that broaden the overall scope.
MD&M West ranked No. 52 on the
Gold 100. MD&M East was No. 87.
Highest Economic Impact:
CONEXPO-CON/AGG. The giant
show drew 143,000 attendees who
had an estimated total impact on the
Las Vegas economy of $234 million.
Most Innovative Practices: World of
Concrete. The Gold 100 show, which
ranked No. 16, had innovations in
nearly every aspect of its operations,
from recycling to space sales to
attendee networking.
Highest Global Participation:
International CES. A third of its
attendees – about 28,000 people – came
Imagination reigns in Orlando, so it was most fitting for Yulita Osuba of the Orange County Convention
Center (far left) and Tammi Runzler of the Orlando CVB (far right) to present the trophy for the
“Most Innovative Practices” to Tom Cindric of the World of Concrete. TSE’s Darlene Gudea and Diane
Bjorklund also offer accolades to Tom.
n
from 141 nations outside the U.S. The
association used an aggressive outreach
to draw overseas attendees.
At the Forefront of Technology:
A three-way tie among International
CES, Surfaces and the RSNA Scientific
Assembly & Annual Meeting. At
the International CES, visitor usage
of MyCES search-and-planning
platform soared. Twittering began
eight months before the show.
Surfaces, ranked No.40 on the Gold
100, offered the Zeppelin interface
application, which linked the show
website to the attendees’ personal
planning portal. RSNA Scientific
Assembly & Annual Meeting offered
RFID badges which provided
extensive attendee tracking that
Continued on page 48
A three-way tie for “At the Forefront of Technology” went to Rick McConnell of Hanley Wood’s
Surfaces show (left), Gary Shapiro for the Intl.
CES and Tom Shimala of RSNA. Arnie Roberts of
SMART-reg Intl. (far right) announced the winners
as TSE’s Darlene Gudea, Diane Bjorklund and
Carol Andrews congratulate the honorees.
www.TradeShowExecutive.com
Trade Show Executive
October 2009
47
Trade Show Executive Gold 100 Awards & Summit
Continued from page 47
Britton Jones and Sharon Enright of Business Journals, Inc. (center) receive the award for “Against All
Odds” from Hargrove’s Marco Parrotto (far left) and Mark Salesses (far right).
n
n
translated into rich data on prospective buyers for
exhibitors and floor traffic for the organizers. The show
placed No. 35 on the Gold 100 and the largest in the
Medical & Healthcare sector.
Leader in Green Initiatives: Natural Products Expo East
(ranked No. 99 on the Gold 100
100) and West (ranked No. 65),
were heralded for extensive planning with an eye on making
the shows as green as possible. Management focused on
recycling as well as other details such as travel distances by
sources.
Against All Odds: Accessories, The Show. This oncestruggling show, acquired by Business Journals, Inc. in 1997,
is now thriving in the competitive New York and Las Vegas
n
n
John Jastrem and Steve Moster of GES visit with Kim and Howard Britt of
Premiere Show Group.
48
October 2009
Denise Paccione of Marketing Design Group presents a trophy to Kevin Johnstone of NAMM for the
longest-running show among the Gold 100.
markets. It runs seven times
annually and brings in about
60,000 attendees from 60
countries. That’s roughly a 20fold improvement in just over
a decade.
Longevity: The NAMM
Show. This music instrument
industry expo entered its 108th
year ranked No. 33 on the
Gold 100. It is the show that
means business: a significant
share of the business
transacted annually within
Sallee Pavlovich from the New
the industry occurs during
Orleans Convention & Visitors
Bureau announces the winner
the show. NAMM, The
International Music Products of a trip to the New Orleans Jazz
Festival.
Association, invests a big part
of its show profits into programs to develop attendance.
Fastest-Growing Show: Mid-America Trucking Show. Exhibit
Management Associates, Inc. held its largest show ever in
2008 with 869,149 nsf, up more than 103,000 nsf from
2007. Increased marketing and growth in the trucking
industry contributed to a move-up in the Gold 100 rankings
from No. 16 in 2007 to No. 15.
Reach Darlene Gudea, president, Trade Show Executive Media Group,
at (760) 630-9111 or dgudea@tradeshowexecutive.com
Trade Show Executive
www.TradeShowExecutive.com
Trade Show Executive Gold 100 Awards & Summit
(L-R) SMART-reg’s Arnie Roberts, RSNA’s Tom Shimala, Tom
Papageorge and Reed’s Dennis MacDonald make waves on the
harbor tour sponsored by Production Transport.
(L-R) Michelle Monteferrante of the World Market
Center; Steve Walker, formerly of Sands Expo;
Marty Glynn of Metropolitan Exposition Services;
and Jeff Little of GLM ham it up for the photographer
on the Trump National Golf Course.
(L-R) Michael Reynolds and Gary Musich of golf sponsor Atlantic City present one of the
top golf awards to Rosemont’s Bill Anderson and Christopher Stephens and Bobit Business Media’s Ty Bobit.
Mary Pat Heftman of the
National Restaurant Association
receives a warm welcome on
the red carpet.
A warm California sunset provided a stunning backdrop for
Bob Harar of National Trade Productions, Colette O’Donnell of
Advanstar and Ty Bobit of Bobit Business Media at the Gold
Gala reception.
TSE’s Rafael
Hernandez
(center) and The
Mexico Tourism
Board’s José
Barquin and Jorgé
Gamboa add a
Latin flair to the
Gold Gala.
Steve Moster and John Patronski of GES with
Peter Eelman and Doug Woods of AMT are
dressed to the nines for the Gold Gala.
Bob Priest-Heck of WCP
Exposition Services,
Margaret Pederson of
Amirexx and Mike Cooke
of dmg are kindred spirits
discussing the latest
business trends at the
Gold Gala.
The international
perspective was
well represented by
Steve Sind of Global
Event Strategies,
Piero Piccardi of the
WTCA and UFI’s Paul
Woodward.
Continued on page 50
www.TradeShowExecutive.com
Trade Show Executive
October 2009
49
Trade Show Executive Gold 100 Awards & Summit
Continued from page 49
The sponsors cheer Michelle Monteferrante of
the World Market Center and sponsor Stephen
Anderson of Freeman as they walk the red carpet.
TSE’s Linda Braue (L) enjoys the Gold banquet with Rosemont’s Bill Anderson and Charles and
Lisa McCurdy of Canon Communications.
GLM/dmg’s
Jeff Little and
Alan Steel,
along with
Reed’s Ken
McAvoy, walk
the red carpet
leading to the
Gold Gala.
Larry and Elizabeth
Schur of ABC Kids
Expo on the red
carpet with TSE’s
Diane Bjorklund and
Darlene Gudea.
Rick Simon (at podium) congratulates the TSE management staff including guest Chris Gudea, Darlene Gudea, Diane Bjorklund, Hil Anderson, Linda Braue,
Bob Dallmeyer, Irene Sperling, Carol Andrews, Nicole Burnes, Renee DiIulio and Ken Whitney.
50
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Sponsored by
TSE’s Trade Show Locator
ZOOM™ Presents the Leading Shows
Coming Up in December in North America
By Nicole Burnes, Zoom
oom editor
Whether you need a quick reminder of shows
on the horizon or are studying the market
for potential partnerships, co-locations or
acquisitions, here is a list of 45 of the most
important trade shows scheduled for December.
Each show is listed by industry category and
contains both a wide-angle and close-up view of
Show Name/Management/Web Address
the event, the organizer, the site and projected
size. For a list of shows coming up in the next
12 months – searchable by each field – go
to www.TradeShowExecutive.com. To be
considered for future editions of Zoom in print
and online, email information on your show to
nburnes@tradeshowexecutive.com.
Show Manager
AEROSPACE & AVIATION
Int’l. Council of Air Shows Convention 2009
ICAS
www.airshows.aero/
AGRICULTURE & FARMING
Amarillo Farm & Ranch Show 2009
Cygnus Expositions
www.farmshows.com
Annual Ohio Turfgrass Conference & Show
Offinger Management Co.
www.ohioturfgrass.org
CSS 2009 & Seed Expo
American Seed Trade Association
www.amseed.org
Dates
Venue/City/State
Nicole Burnes
Projected Size
John Cudahy
President
703-779-8510
12/6/2009
12/9/2009
Paris Las Vegas
Las Vegas, NV
26,000 nsf
325 Exhibitors
1,500 Attendees
Marshall Brown
Show Manager/
Operations Director
800-827-8007 x3303
12/1/2009
12/3/2009
Amarillo Civic Center
Amarillo, TX
100,600 nsf
445 Exhibitors
30,000 Attendees
Kevin Thompson
Show Manager
888-683-3445
12/7/2009
12/10/2009
Greater Columbus Convention Center
Columbus, OH
35,000 nsf
200 Exhibitors
3,000 Attendees
Jennifer Lord
Director of Meetings
703-837-8140
12/8/2009
12/11/2009
Hyatt Regency Chicago
Chicago, IL
16,000 nsf
115 Exhibitors
2,600 Attendees
12/8/2009
12/10/2009
DeVos Place Convention Center
Grand Rapids, MI
68,000 nsf
340 Exhibitors
3,500 Attendees
Great Lakes Fruit, Vegetable & Farm Market EXPO Sharri German
Great Lakes Expo
www.glexpo.com
Trade Show Manager
616-794-0492
Irrigation Show 2009
Joy Jump
Meetings & Trade Show Mgr.
703-536-7080
12/2/2009
12/4/2009
Henry B. Gonzalez Convention Center
San Antonio, TX
200,000 nsf
330 Exhibitors
6,000 Attendees
Peggy Knizer
Asst. Executive Director
202-546-5722
12/7/2009
12/10/2009
Reno-Sparks Convention Center
Reno, NV
NSF Not Supplied
100 Exhibitors
1,400 Attendees
12/2/2009
12/4/2009
Hilton New York Hotel
& FFANY Showrooms
New York, NY
NSF Not Supplied
500 Exhibitors
4,000 Attendees
12/2/2009
12/4/2009
New Orleans Ernest N. Morial
Convention Center
New Orleans, LA
188,000 nsf
900 Exhibitors
12,000 Attendees
Irrigation Association
www.irrigationshow.org
NAAA Annual Convention & Exposition
National Agricultural Aviation Association
www.agaviation.org
APPAREL, BEAUTY, SHOES & TEXTILES
FFANY New York Shoe Expo
Phyllis Rein
Fashion Footwear Association of New York
www.ffany.org
Sr. Vice President
212-751-6422 x15
AUTOMOTIVE, TRUCKING & TRANSPORTATION
The Int’l. WorkBoat Show
Bob Callahan
Diversified Business Communications
www.workboatshow.com
Show Director
207-842-5592
Performance Racing Industry Trade Show
Karin Davidson
Trade Show Director
949-499-5413
12/10/2009
12/12/2009
Orange County Convention Center
Orlando, FL
1,000,000 nsf
1,250 Exhibitors
40,000 Attendees
Richard I. Hubbard
Show Manager
416-291-9940
12/8/2009
12/10/2009
Toronto Congress Centre
Toronto, ON
42,000 nsf
155 Exhibitors
2,000 Attendees
Laguna Coast Publishing, Inc.
www.performanceracing.com
BUILDING & CONSTRUCTION
Canadian Pool & Spa Conference & Expo 2009
Backyard Living Productions Ltd.
www.poolandspaexpo.ca
Continued on page 52
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
www.TradeShowExecutive.com
Trade Show Executive
October200951
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Flexibility to Handle Your
Unique Requirements
TSE’s Trade Show Locator
Visit www.SMART-reg.com or call (888) 999-9169
Continued from page 51
Show Name/Management/Web Address
Show Manager
Dates
BUILDING & CONSTRUCTION (continued)
Construct Canada/PM Expo/DesignTrends/
George Przybylowski
Concrete Canada/HomeBldr. & Rnvtr.
Vice President
MMPC Expositions
www.constructcanada.com
416-512-0203
Ecobuild America
George Borkovich
Principal
610-444-9692
AEC Science & Technology, LLC
www.aececobuild.com
COMPUTERS & SOFTWARE APPLICATIONS
Autodesk University 2009
Cheryl Romero
Autodesk, Inc.
http://au.autodesk.com/2009
Event Manager
415-446-7717
EDUCATION, TRAINING, SCIENCE & RESEARCH
40th Annual National High School
Kelly Russell
Athletic Directors Show
Exhibit Show Manager
Venue/City/State
Projected Size
12/2/2009
12/4/2009
Metro Toronto Convention Centre
Toronto, ON
108,000 nsf
1,050 Exhibitors
23,500 Attendees
12/7/2009
12/10/2009
Walter E. Washington Convention Center
Washington, DC
25,000 nsf
225 Exhibitors
4,000 Attendees
12/1/2009
12/3/2009
Mandalay Bay Resort & Casino
Las Vegas, NV
35,000 nsf
150 Exhibitors
7,000 Attendees
12/12/2009
12/14/2009
Gaylord Texan Resort
& Convention Center
Grapevine, TX
NSF Not Supplied
200 Exhibitors
1,800 Attendees
NFHS/NIAA
www.niaaa.org/www.nfhs
317-822-5745
CSBA Annual Education
Conference & Trade Show
Deanna Fernandes
Annual Education
Conference Coordinator
916-669-3273
12/3/2009
12/5/2009
San Diego Convention Center
San Diego, CA
25,000 nsf
300 Exhibitors
4,000 Attendees
Richard Smith
Managing Director
703-243-7100
12/3/2009
12/5/2009
Phoenix Convention Center
Phoenix, AZ
45,000 nsf
180 Exhibitors
4,000 Attendees
Lisa Fall
Dir. of Conventions & Mtgs.
512-459-1299
12/2/2009
12/5/2009
Arlington Convention Center
Arlington, TX
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Kelly Koenig
Exhibits Manager
203-262-6471
12/2/2009
12/4/2009
Renaissance Esmeralda Spa & Resort
Palm Springs, CA
NSF Not Supplied
90 Exhibitors
400 Attendees
Julie Anderson
Director of Exhibitions
972-687-9206
12/8/2009
12/10/2009
Georgia World Congress Center
Atlanta, GA
38,600 nsf
265 Exhibitors
2,000 Attendees
Chris Antypas
Show Manager
+30 21 06197311
12/6/2009
12/9/2009
Helexpo Palace
Athens, Greece
43,000 nsf
160 Exhibitors
2,500 Attendees
Thelma Dietsch
Asst. Dir., Mtgs. & Programs
312-924-7022
12/15/2009
12/15/2009
Hyatt Regency Chicago
Chicago, IL
28,000 nsf
700 Exhibitors
2,200 Attendees
12/6/2009
12/8/2009
MGM Grand Hotel
& Conference Center
Las Vegas, NV
27,000 nsf
195 Exhibitors
3,500 Attendees
12/9/2009
12/10/2009
Mayo Civic Center
Rochester, MN
34,500 nsf
123 Exhibitors
800 Attendees
California School Boards Association
http://aec.caba.org
NSTA Area Conference - Phoenix
National Science Teachers Association
www.nsta.org
TAHPERD Annual Convention
Texas Association for Health,
Physical Education, Recreation & Dance
www.tahperd.org
EXHIBITION & MEETING INDUSTRY
Exhibit Designers & Producers Association
Annual Conference & Showcase
Red 7 Media, LLC
www.edpa.org
Expo! Expo! Annual Meeting & Exhibition 2009
International Association of Exhibitions & Events
www.iaee.com/expo
ExporamaShow
EXPORAMA CROSSMEDIA
www.exporamashow.com
Holiday Showcase
Association Forum of Chicagoland
www.holidayshowcase.org
FINANCIAL, INSURANCE & LEGAL SERVICES
NAMB/WEST
Aubrey Eyer
National Association of Mortgage Brokers
www.namb.org
FOOD & BEVERAGE
MWFPA Convention & Annual
Processing Crops Conference
Midwest Food Processors Association, Inc.
www.mwfpa.org
Director of Education
703-342-5864
Robin Fanshaw
Show Contact
608-255-9946
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
52October2009
Continued on page 54
Trade Show Executive
www.TradeShowExecutive.com
Providing Fail-Safe Registration and Lead Retrieval with Passionate Customer Service for over 24 Years
Always Ten Steps Ahead
TSE’s Trade Show Locator
Visit www.SMART-reg.com or call (888) 999-9169
Continued from page 52
Show Name/Management/Web Address
FOOD & BEVERAGE (continued)
SOHO EXPO
Southeast Natural Products Association
www.southeastnpa.org
Show Manager
Dates
Carylene Reed
Exec. Dir./Trade Show Dir.
727-846-0320
Gaylord Palms Hotel & Convention Center 35,000 nsf
Kissimmee, FL
350 Exhibitors
3,600 Attendees
12/1/2009
12/3/2009
Walter E. Washington
Convention Center
Washington, DC
40,000 nsf
180 Exhibitors
5,500 Attendees
12/12/2009
12/14/2009
Baton Rouge River Center
Baton Rouge, LA
50,000 nsf
300 Exhibitors
16,000 Attendees
Kathy Blackmon
Convention & Meetings Mgr.
972-243-2272
12/5/2009
12/8/2009
Henry B. Gonzalez Convention Center
San Antonio, TX
NSF Not Supplied
200 Exhibitors
5,000 Attendees
Elizabeth Pillsworth
Dir. of Meetings & Events
860-586-7505 x566
12/4/2009
12/8/2009
John B. Hynes Veterans Memorial
Convention Center
Boston, MA
20,000 nsf
67 Exhibitors
4,000 Attendees
Ed Newman
Director of Marketing
301-347-9300
12/5/2009
12/9/2009
San Diego Convention Center
San Diego, CA
50,000 nsf
350 Exhibitors
6,000 Attendees
Jill Clark
Annual Meeting Manager
202-776-0544
12/5/2009
12/8/2009
New Orleans Ernest N. Morial
Convention Center
New Orleans, LA
NSF Not Supplied
240 Exhibitors
24,000 Attendees
Lara Fitts Gamache
Exhibitions Manager
312-541-0567
12/6/2009
12/9/2009
Orlando World Center Marriott
Orlando, FL
24,000 nsf
180 Exhibitors
5,500 Attendees
William Burdett
Trade Show Coordinator
212-867-7140
12/11/2009
12/15/2009
New York Marriott Marquis
New York, NY
12,640 nsf
105 Exhibitors
3,700 Attendees
Stephan Varraso
Group Show Director
617-406-4242
12/2/2009
12/5/2009
Baltimore Convention Center
Baltimore, MD
NSF Not Supplied
120 Exhibitors
3,500 Attendees
Tana Stellato
Dir., Conference
& Convention Div.
301-664-8762
12/6/2009
12/10/2009
Sands Expo & Convention Center
Las Vegas, NV
135,000 nsf
350 Exhibitors
22,000 Attendees
12/1/2009
12/3/2009
Las Vegas Hilton
Las Vegas, NV
10,000 nsf
75 Exhibitors
750 Attendees
12/8/2009
Hilton New York
New York, NY
100,000 nsf
400 Exhibitors
8,500 Attendees
12/8/2009
12/10/2009
Atlantic City Convention Center
Atlantic City, NJ
NSF Not Supplied
300 Exhibitors
7,500 Attendees
Expo Manager
212-378-0400 x520
JEWELRY
Baton Rouge Jewelry & General Merchandise Show Dave Harrington
Helen Brett Enterprises
www.gift2jewelry.com
MEDICAL & HEALTHCARE PRODUCTS
AARC 55th Int’l. Respiratory Congress
American Association for Respiratory Care
www.aarc.org
AES Annual Meeting
American Epilepsy Society
www.aesnet.org
ASCB Annual Meeting
The American Society for Cell Biology
www.ascb.org
ASH Annual Meeting & Exposition
American Society of Hematology
www.hematology.org
IHI National Forum on Quality
Improvement in Health Care
Corcoran Expositions
www.ihi.org
Postgraduate Assembly in Anesthesiology
New York State Society of Anesthesiologists
www.nyssa-pga.org/
Pri-Med Mid Atlantic
M/C Communications
www.pri-med.com
PHARMACEUTICALS
ASHP Midyear Clinical Meeting & Exhibition
American Society of Health-System Pharmacists
www.ashp.org
Show Manager
630-241-9865
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
AAA Convention & Trade Show
Kim Almstedt
American Ambulance Association
www.the-aaa.org
Director of Meetings
703-610-9018
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
New York National Conference & Deal Making Phyllis Peterson
12/7/2009
Int’l. Council of Shopping Centers
www.icsc.org
Dir. of Leasing/Dealmaking
646-728-3800
Triple Play REALTOR® Convention & Trade Expo Mary Pilaar
New Jersey Association of REALTORS®
www.realtorstripleplay.com
Projected Size
12/3/2009
12/6/2009
EDUCATION, TRAINING,
SCIENCE & RESEARCH
GOVERNMENT
& MILITARY
Government Video Technology Expo 2009
Denise Miller
NewBay Media
www.gvexpo.com
Venue/City/State
Event Coordinator
732-494-4719
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
54October2009
Trade Show Executive
www.TradeShowExecutive.com
We never
miss a shot
TSE’s Trade Show Locator
Providing Fail-Safe Registration and Lead Retrieval with
Passionate Customer Service for over 24 Years
Visit www.SMART-reg.com or call
(888) 999-9169
Show Name/Management/Web Address
Show Manager
SPORTING GOODS & RECREATION
Annual National RV Trade Show
Dates
Mike Hutya
VP, Meetings & Shows
703-620-6003 x332
Venue/City/State
Projected Size
12/1/2009
12/3/2009
Kentucky Exposition Center
Louisville, KY
601,707 nsf
274 Exhibitors
8,000 Attendees
Athletic
Business Conference
& Expo
Jessica Martin
EDUCATION,
TRAINING,
SCIENCE & RESEARCH
Athletic Business Publications, Inc.
www.athleticbusinessconference.com
Trade Show Director
608-249-0186
12/3/2009
12/5/2009
Orange County Convention Center
Orlando, FL
75,000 nsf
375 Exhibitors
3,750 Attendees
Baseball Winter Meetings
Noreen Brantner
Manager, Exhibition Services
727-822-6937
12/7/2009
12/10/2009
Indiana Convention Center
Indianapolis, IN
45,000 nsf
300 Exhibitors
2,500 Attendees
Robin Brown
Communications Director
800-524-4814
12/8/2009
12/10/2009
Silver Legacy Resort
Reno, NV
16,800 nsf
70 Exhibitors
800 Attendees
Alicia Evanko
Show Director
212-895-8266
12/1/2009
12/3/2009
MGM Grand Conference Center
& Las Vegas Convention Center
Las Vegas, NV
70,000 nsf
500 Exhibitors
3,000 Attendees
Greg Phelps
Dir. of Mtg. Planning
& Expositions
614-898-7791 x567
12/10/2009
12/13/2009
New Orleans Ernest N. Morial
Convention Center
New Orleans, LA
65,000 nsf
300 Exhibitors
3,500 Attendees
Jennifer Lindsey
Senior Event Operations Mgr.
918-832-9313
12/8/2009
12/10/2009
Las Vegas Convention Center
Las Vegas, NV
NSF Not Supplied
1,200 Exhibitors
18,000 Attendees
Recreation Vehicle Industry Association
www.rvia.org
Minor League Baseball
www.minorleaguebaseball.com
TRAVEL, HOTELS & RESTAURANTS
AOA Marketing & Management Conference
for Outfitters & Adventure Resorts
America Outdoors Association
www.americaoutdoors.org
Luxury Travel Expo 2009
Questex Media Group, Inc.
www.LuxuryTravelExpo.com
WATER, ENERGY & POWER
NGWA Ground Water Expo
National Ground Water Association
www.ngwa.org
POWER-GEN International
PennWell Corporation
www.power-gen.com
© 2009, Trade Show Executive magazine, Carlsbad, CA (760) 929-9604.
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Trade Show Executive—The Gold Standard
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Trade Show Executive
October200955
i ndu stry events
S u n d ay
M o n d ay
1
T u e s d ay
2
november 2009
By Nicole Burnes, assistant editor
W e d n e s d ay
3
T h u r s d ay
4
f r i d ay
5
s a t u r d ay
6
ABM Executive Forum
November 3-4, 2009
New York Academy of
Sciences, New York, NY
www.americanbusinessmedia.com
Pollack
8
AH&LA Fall Conference
& Int’l. Hotel/Motel
& Restaurant Show
November 7-10, 2009
Jacob K. Javits Convention
Center, New York, NY
www.ahla.com,
www.ihmrs.com
McCurdy
9
10
7
11
12
14
13
48th ICCA Congress
& Exhibition
November 7-11. 2009
Palazzo dei Congressi
& Palazzo degli Affari,
Florence, Italy
www.iccaworld.com
Mackenzie
15
Danziger
16
17
18
19
20
21
25
26
27
28
FICP Annual Conference
November 15-18, 2009
Sheraton Centre Toronto Hotel,
Toronto, ON
www.ficpnet.com
Metro Toronto Convention Centre
23
22
24
CSAE 2009 National
Conference & Showcase
November 25-27, 2009
Westin Harbour Castle & Metro
Toronto Convention Centre,
Toronto, ON
www.csae.com
29
30
IAFE Convention
& Trade Show
November 30December 3, 2009
The Paris Hotel, Las Vegas, NV
www.fairsandexpos.com
Feld
More Details
American Business Media
(ABM) Executive Forum
November 3-4, 2009
New York Academy of Sciences, New York, NY
www.americanbusinessmedia.com
Event Management: ABM, (212) 661-6360
American Hotel & Lodging Association Fall
Conference (AH&LA) & International Hotel/
Motel & Restaurant Show (IH/M&RS)
November 7-10, 2009
Jacob K. Javits Convention Center, New York, NY
www.ahla.com, www.ihmrs.com
Event Management: GLM, a dmg world media business,
(914) 421-3346
** Held in conjunction with Hospitality Leadership Forum
November 7, 2009
56
October 2009
48th International Congress & Convention
Association (ICCA) Congress & Exhibition
November 7-11. 2009
Palazzo dei Congressi & Palazzo degli Affari,
Florence, Italy
www.iccaworld.com
Event Management: ICCA, (31) 20 398 1902
Financial & Insurance Conference
Planners (FICP) Annual Conference
November 15-18, 2009
Sheraton Centre Toronto Hotel, Toronto, ON
www.ficpnet.com
Event Management: FICP, (312) 245-1023
Canadian Society of Association Executives
(CSAE) 2009 National Conference
& Showcase
November 25-27, 2009
Westin Harbour Castle & Metro Toronto
Convention Centre, Toronto, ON
www.csae.com
Event Management: CSAE, (416) 363-3555
International Association of Fairs &
Expositions (IAFE) Convention & Trade Show
November 30-December 3, 2009
The Paris Hotel, Las Vegas, NV
www.fairsandexpos.com
Event Management: IAFE, (417) 862-5771
Trade Show Executive
Who’s Where
Charles McCurdy, chairman & CEO of Canon
Communications, and William Pollak, CEO of Incisive
Media, will both speak at the ABM Executive Forum
November 4.
n Eric Danziger, president & CEO of Wyndham Hotel
Group, will be part of a CEO Leadership Panel November 7 in
New York at the Hospitality Leadership Forum, held in conjunction
with the International Hotel/Motel & Restaurant Show.
n Steve Mackenzie, VP of Global Marketing for
Ungerboeck Systems International, will present the session
“Yield & Revenue Management” at the ICCA Congress &
Exhibition November 9.
n Kenneth Feld, CEO of Feld Entertainment, parent
company of Ringling Bros. and Barnum & Bailey, will
speak at the IAFE Convention & Trade Show beginning
November 30.
n
www.TradeShowExecutive.com
Pe opl e
Jerry Cizek III
announced his
retirement as CEO
and general manager
of the Chicago Auto
Show after more
than 20 years in
the position. Cizek,
who joined the
Cizek
Chicago Automobile
Trade Association (CATA) in 1973 as
field representative and became CEO and
general manager in 1988, will remain under
contract through 2010 to assist with the
transition. The CATA launched a national
search for his replacement. Cizek, whose
grandfather was chairman of the 1955
show, oversaw the growth of the auto
show, which was founded in 1901, from
approximately 600,000 net square feet (nsf)
to around 1.2 million nsf today. Reach Jerry
at (630) 424-6000 or jcizek3rd@cata.org
Marty Dwyer, whose show management
firm Martin C. Dwyer, Inc. organized and
launched heavy machinery trade shows
starting in the 1950s, died September 16
at the age of 88. Dwyer’s company, which
produced construction and mining shows,
was acquired by Reed Exhibitions in the late
1970s. His daughter, Pat Dwyer, is a senior
executive at SmithBucklin & Associates and
the current chair of Major American Trade
Show Organizers (MATSO). Reach Meg
Ellacott, MATSO managing director, at
(302) 260-9487 or meg@matso.org
Jack Chalden,
who managed
SUPERCOMM,
the Atlanta Market
Center, World of
Concrete and several
other trade shows in
more than 40 years
in the exhibition
Chalden
industry, has
joined the consulting firm The Augusta
Group. Chalden was most recently
vice president, business development
and industry relations for BDMetrics,
and will remain with the company in a
consulting role. He has been a member
www.TradeShowExecutive.com
Darlene Gudea, publisher & editor of Trade Show
Executive, was named president of Trade Show Executive
Media Group on September 24 at Trade Show Executive’s
Gold 100 Awards Gala. The announcement was made by
Richard Simon, chairman of the board.
“Darlene has grown the company from a magazine
published six times a year and read by some of the
people in the industry into a monthly publication read
by everyone in the industry,” said Simon. “She has also
Gudea
built a first-rate team that has created the premier event
of the industry, the Gold 100 Awards & Summit, plus five
directories and E-Clips Breaking News. This title change reflects her hard work and
the continued success she brings with her leadership.”
Trade Show Executive is number one in its sector, according to independent research
by IMS, Toronto, which tracks market share for 2,000 publications. Trade Show Executive
leads with a 43% share of market, covering the period of January to August 2009, and
has grown at a compounded annual growth rate of 29% over the past five years.
“The trade show industry is a fascinating business in which there is never a
dull moment,” said Gudea. “It is gratifying to work in a company that encourages
innovation and new business models. I look forward to working with Rick Simon
and my staff to venture into new areas that capitalize on the interplay of our
event, print and web products.”
Gudea began her career in the trade show industry in 1978 as managing
editor of Tradeshow Week. She spent 22 years with the Reed Business publication
and reached the position of VP/publisher and editor-in-chief. She has served
on numerous industry boards and earned the Distinguished Service Award from
both the International Association of Exhibitions and Events (IAEE) and the
Trade Show Exhibitors Association (TSEA). She also served as group publisher
at Advanstar Communications and director of the Magazine Division of
Hispanic Business Media.
Reach Richard Simon at (312) 922-8558 or rsimon@unitedhq.com; Darlene
Gudea at (760) 630-9111 or dgudea@tradeshowexecutive.com
of the executive committee of the
International Association of Exhibitions
and Events (IAEE) and chairman of
Major American Trade Show Organizers
(MATSO). He is currently a member
of the Trade Show Executive Exposition
Forecasting Board. In his new position,
Chalden will advise clients on matters
such as the role of convention bureaus,
international development, and strategic
event and brand
management. Reach
Jack at (469) 5740700 or jchalden@
augustagroup.org
Connors
SMG named Thom
Connors general
manager of the new
Trade Show Executive
Irving Convention Center at Los Colinas,
near Dallas, TX. Connors is also senior
regional vice president of SMG Latin
America and will remain in charge of
the company’s Latin America operations.
The Irving Convention Center will be
completed in 2010. Reach Thom at (972)
252-7476 or tconnors@smgworld.com
Mia Eng stepped down as corporate
communications director for dmg
world media effective September 30.
Eng’s position was filled by Senior Vice
President, Finance Greg Feehan.
Eng held the job for eight years. Her
immediate plans include consulting and
charitable work. Reach Mia through her
Facebook page; Greg at (415) 464-8506
or gregfeehan@dmgworldmedia.com
October 2009 57
Continued from page 33
marketing and sales programs that should
be handled by full-time representatives
based in that particular market. “This
activity cannot be infrequent or haphazard
because it will invariably lead to less-thanexpected results,” Sind said.
“Don’t take the international sales
team for granted,” Sind warns. They
should be an integral part of the sales
team at the headquarters location. They
also need to develop a game plan and
promotional packages tailored to the
overseas audience.
Organizers should also develop
contacts with the commercial officers at the
appropriate U.S. embassies and consulates
so they can pave the way for new attendees
and exhibitors in getting visas.
Who’s
ing Who?
Make sure your show is listed in .
Trade Show Executive’s Zoom Calendar so that .
exhibitors, attendees, potential strategic partners and
others can find the data and contact info they need.
Strike Up the Brand
Whether an organizer chooses to
market their U.S. shows overseas or set
up shop in another part of the word –
or do both – the end game boils down
in large part to building up their brand.
“You are building equity in the brand and
equity in your company,” said Sind.
Reach Steve Sind at (520) 751-2402 or
ssind@event-strategy.com
Information on your event is posted online .
(www.thetradeshowcalendar.com/index.php?BNR=tse)
and in print and reaches a global audience. Send info on future dates and sites for
your FREE listing to Nicole Burnes at
nburnes@tradeshowexecutive.com
Index to Advertisers
Atlantic City Convention & Visitors Authority
Las Vegas Convention & Visitors Authority
Reliant Park (Houston, TX)
www.atlanticcitynj.com.................................................... p.41
www.visitlasvegas.com.......................................................p.7
www.reliantpark.com................................................Cover 2
Center for Exhibition Industry Research (CEIR)
Light FX Photography
SMART-reg International, Inc.
www.ceir.org....................................................................Cover 3
www.lightfxphoto.com..................................................... p.26
www.smart-reg.com................................................. p.51-55
George Fern Company
Metropolitan Exposition Services, Inc.
www.georgefern.com....................................................... p.43
www.metro-expo.com...................................................... p.45
Donald E. Stephens Convention Center
(Rosemont, IL)
Freeman
Orange County Convention Center (Orlando, FL))
www.freemanco.com............................................................p.3
www.occc.net......................................................................... p.37
International Association of Exhibitions &
Events (IAEE)
Pasadena Convention Center (Pasadena, CA)
www.iaee.com........................................................................ p.27
Irving Convention & Visitors Bureau
www.pasadenacenter.com.......................................... p.21
PrivilegedAccess.tv
www.rosemont.com............................... p. 39 & Cover 4
Trade Show Executive
www.tradeshowexecutive.com.....................................p.55 & p.58
United Service Companies
www.unitedhq.com.................................................... p.28-32
www.PrivilegedAccess.tv..................................... p.14-18
www.irvingtexas.com........................................................ p.25
58
October 2009
Trade Show Executive
www.TradeShowExecutive.com
Measure Performance Using
The CEIR Index
Inside The Index, you will discover:
 Howtheexhibitionindustryperformedoverallandin11industrysectors
 Whicheconomicfactorshaveimpactedexhibitiongrowthlastyear
 Howyourexhibitioncomparestoothersutilizingcharts,graphsanddataanalysis
 Whatarethetop-performingindustriesandwhichsectorsareintransition
 Howtocompareyourexhibitiondatatoothersinyourindustrysector
 Howtoattractbuyersandsecureventurecapitalfundingtopurchasenewshows
Consider the advantage in sales to exhibitors and sponsors by
demonstrating better results for your event.
Why should I register my exhibition data?
Nowmorethaneverinanuncertaineconomy,itisimperativetoexpandThe Indextoincludeadditionaleventsinordertoprovide
higherqualitydata,reportoptions,andmorefrequentreporting.Forexample,The Indexshowsthedeclineinrevenuein2001and
2002andthefactthattherevenuemetrictrailedtheothermetricsbymorethanayearinrecoverywasarealplusforexhibition
organizers.Itwastangibleevidenceofwhatexhibitingcompanieswerefacingandwhethertoholdthelineonpricingandwhether
theyshouldabsorbincreasedcoststoprotectthemselves.The CEIR IndexistheONLYTOOLthatcanbeappliedtotheentireU.S.
exhibitionindustrytoanalyzeitsperformance.
Thegoalistoincreaseparticipationto800exhibitionsinordertoreleasedataonaquarterlybasis,providingyouevenmoreuseful
tools.Allsubmissionsarekeptcompletelyconfidentialthrougha“blindsubmission”processtoanindependentconsultingfirmand
reportsalldataintheaggregate.
What’s in it for me?
Whenyousubmityourexhibitiondata,youwillreceive a COMPLIMENTARY 2009 6th Edition CEIR Indexvaluedat$125for
membersuponitsrelease–emailedtoyoudirectlyattheaddressyouprovide.
To find out more and to submit data, visit www.ceir.org.
Thank you for supporting The CEIR Index!
TSE_Cover_oct09.indd 1
10/13/09 11:59:57 AM
Rosemont - New Entrance AD - Trade Show Executive Oct 09 - Full Page - 8.5”w x 11”h trim; 8.625”w x 11.25”h bleed; 7.5 x 10” live
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Rosemont, IL
840,000 Sq. Ft. of Exhibit Hal
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Great Place to Network
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