SMART data collection and inteGRation platform to enhance availability and
accessibility of data and infOrmation in the EU territory on SecoNDary Raw
Materials
WP5
Dissemination and Exploitation
Deliverable
D5.1 Dissemination and Exploitation Plan
Lead Organization
ENCO SRL
Deliverable due date
01.01.2016
Submission date
28.12.2015
Version
1.0
Author(s)
ENCO SRL
Funding Scheme
Horizon 2020 – Waste 4c-2014 Single Stage CSA
Duration
30 months
Type of Deliverable
R (Document, Report)
Dissemination level
PU (Public)
This project has received funding from the European Union’s Horizon 2020 research and innovation programme
under Grant Agreement No 641988
D5.1 Dissemination and Exploitation Plan
STATEMENT FOR OPEN DOCUMENTS
(c) 2015 SMART GROUND Consortium
The SMART GROUND Consortium (www.smart-ground.eu) grants third parties the right to use and
distribute all or parts of this document, provided that the SMART GROUND project and the document are
properly referenced.
THIS DOCUMENT IS PROVIDED "AS IS" WITH NO WARRANTIES WHATSOEVER, INCLUDING ANY WARRANTY
OF MERCHANTABILITY, NONINFRINGEMENT, FITNESS FOR ANY PARTICULAR PURPOSE, OR ANY WARRANTY
OTHERWISE ARISING OUT OF ANY PROPOSAL, SPECIFICATION OR SAMPLE. Any liability, including liability for
infringement of any proprietary rights, relating to use of information in this document is disclaimed. No
license, express or implied, by estoppels or otherwise, to any intellectual property rights are granted herein.
The members of the SMART GROUND project do not accept any liability for actions or omissions of SMART
GROUND members or third parties and disclaims any obligation to enforce the use of this document. This
document is subject to change without notice.
ABSTRACT OF THE DELIVERABLE
The purpose of this deliverable is to provide guidelines for all communication and dissemination activities
carried out by the consortium, with a primary objective to support sustainable uptake of project results by
end users. Target user groups have been identified and ways to reach them have been developed. It is a
dynamic document, as it will be updated if necessary even after its formal delivery.
KEY WORDS OF THE DELIVERABLE
Communication strategy, Dissemination, Project Results, Website, Exploitation
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History of changes
Version
Author
Date
Comments
0.1
ENCO SRL
23.10.2015
ToC
0.2
ENCO SRL
30.10.2015
First draft of the Communication Strategy (4)
and Synergies with ongoing projects and
initiatives (5) sections
0.3
ENCO SRL
11.11.2015
First draft of the Dissemination Strategy (3) and
Monitoring and Evaluation (6) sections
0.4
ENCO SRL
30.11.2015
First draft of the Exploitation sections (7)
0.5
ENCO SRL
10.12.2015
Contribution from partners to relevant events,
national magazines and target groups tables
0.6
ENCO SRL
15.12.2015
Update of partners individual Exploitation plan
1.0
ENCO SRL
21.12.2015
Quality Assessment
Disclaimer: This document reflects only the author view and the Agency is not responsible for any use that
may be made of the information contained herein.
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D5.1 Dissemination and Exploitation Plan
Table of Contents
Introduction ....................................................................................................................................................... 9
1
Roadmap for the Dissemination and Communication Activities ............................................................ 10
2
Quality Management ............................................................................................................................... 11
3
4
2.1
Approval Procedures for Publications and Presentations ............................................................... 11
2.2
Standard Acknowledgement and Disclaimer .................................................................................. 11
2.3
Evaluation of Effectiveness.............................................................................................................. 12
Dissemination Strategy............................................................................................................................ 14
3.1
Objectives of the Dissemination Activities ...................................................................................... 14
3.2
Roles and Responsibilities ............................................................................................................... 14
3.3
Procedure for the Periodical Collection of Technology Transfer Results ........................................ 17
3.4
Dissemination Target Groups .......................................................................................................... 17
3.5
Messages to be disseminated ......................................................................................................... 20
3.6
Dissemination Tools and Channels .................................................................................................. 21
3.7
Expected Impact of the Dissemination Activities ............................................................................ 29
Communication Strategy ......................................................................................................................... 30
4.1
Objectives of the Communication Activities ................................................................................... 30
4.2
Communication Tools and Activities ............................................................................................... 30
4.3
Expected Impact of Communication Activities................................................................................ 39
5
Synergies with Ongoing Projects and Initiatives ..................................................................................... 40
6
Monitoring and Evaluation ...................................................................................................................... 41
6
Exploitation Plan ..................................................................................................................................... 44
6.1
Exploitable Results........................................................................................................................... 44
6.2
Context and Value Proposition ........................................................................................................ 46
6.3
Exploitation at Partners Level.......................................................................................................... 53
6.4
Exploitation at Consortium level ..................................................................................................... 58
7
Conclusions .............................................................................................................................................. 59
8
Annexes ................................................................................................................................................... 60
8.1
Annex 1: Project Banner .................................................................................................................. 60
8.2
Annex 2: PowerPoint Template ....................................................................................................... 62
8.3
Annex 3: Press Release Template .................................................................................................... 64
8.4
Annex 4: Newsletter Template ........................................................................................................ 65
8.5
Annex 5: Report of the Event – Template ....................................................................................... 66
8.6
Annex 6: Project Brochure ............................................................................................................... 67
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D5.1 Dissemination and Exploitation Plan
8.7
Annex 7: Google Analytics First Report (M2-M3) ............................................................................ 68
Index of Tables
Table 1: Acronyms and Glossary ......................................................................................................................................... 8
Table 2: Evaluation indicators for SMART GROUND C&D activities .................................................................................. 13
Table 3: Tangible and Intangible Outputs generated ....................................................................................................... 17
Table 4: SMART GROUND Dissemination target groups................................................................................................... 20
Table 5: Main outputs to be disseminated (see also D6.2 Innovation Management plan) .............................................. 20
Table 6: List of external channels ...................................................................................................................................... 23
Table 7: Preliminary list of external conferences .............................................................................................................. 25
Table 8: Scientific Journal and E-Journals ......................................................................................................................... 27
Table 9: Official EU Dissemination Channels .................................................................................................................... 28
Table 10: Dissemination targets ....................................................................................................................................... 29
Table 11: National, regional and local Magazines............................................................................................................ 36
Table 12: SMART GROUND related hash tags .................................................................................................................. 38
Table 13: Communication targets..................................................................................................................................... 39
Table 14: Dissemination and Communication activities ................................................................................................... 41
Table 15: Type of audience reached ................................................................................................................................. 42
Table 16: Scientific publications ........................................................................................................................................ 43
Table 17: List of Exploitable Results .................................................................................................................................. 46
Index of Figures
Figure 1: Communication and Dissemination phases ....................................................................................................... 10
Figure 2: Partners’ roles and responsibilities for Dissemination activities ........................................................................ 15
Figure 3: Timing of Dissemination Activities ..................................................................................................................... 16
Figure 4: SMART GROUND Logo – Option 1...................................................................................................................... 31
Figure 5: SMART GROUND Logo – Option 2...................................................................................................................... 31
Figure 6: SMART GROUND Logo – Option 3...................................................................................................................... 32
Figure 7: SMART GROUND Website Content Tree ............................................................................................................ 34
Figure 8: Subscribe section – Screenshot of the website................................................................................................... 39
Figure 9: Economic importance and supplying risk of Raw Materials (EU Commission, 2012) ........................................ 46
Figure 10: World production of Critical Raw Materials (EC, 2014) ................................................................................... 47
Figure 11: Waste generation, 2012 (1000 tons). Source: Eurostat 2012 .......................................................................... 50
Figure 12: SGD Key actors ................................................................................................................................................. 51
Figure 13: Banner and Website Slider no 1 ....................................................................................................................... 60
Figure 14: Website Slider no 2 .......................................................................................................................................... 60
Figure 15: Website Slider no 2 with Text .......................................................................................................................... 60
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D5.1 Dissemination and Exploitation Plan
Figure 16: Website Slider no 3 .......................................................................................................................................... 61
Figure 17: Cover page ....................................................................................................................................................... 62
Figure 18: Contents page .................................................................................................................................................. 62
Figure 19: Master page ..................................................................................................................................................... 63
Figure 20: Back page......................................................................................................................................................... 63
Figure 21: External side ..................................................................................................................................................... 67
Figure 22: Internal side ..................................................................................................................................................... 67
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D5.1 Dissemination and Exploitation Plan
Acronyms and Glossary
Acronyms/Abbreviations
Description
CA
Consortium Agreement
CBA
Cost Benefit Analysis
C&D
Communication and Dissemination
CPD
Continuing Professional Development
CRMs
Critical Raw Materials
D
Deliverable
DoA
Description of Action
DOI
Digital Object Identifier
D&E
Dissemination and Exploitation
EASME
Executive Agency for Small and Medium-sized Enterprises
EC
European Commission
EFSI
European Fund for Strategic Investments
EIP
European Innovation Partnership
ENPV
Expected Net Present Value
ERDF
European Regional Development Funds
EU
European Union
FNPV
Financial Net Present Value
GA
Grant Agreement
GPS
Global Positioning System
H2020
Horizon 2020
HTML
Hypertext Markup Language
ISSN
International Standard Serial Number
KPIs
Key Performance Indicators
LCA
Life-Cycle Assessment
M
Month
N.A.
Not available
NGOs
Non-Governmental Organisations
RIFD
Radio-Frequency Identification
R&D
Research and Development
RM
Raw Material
RSS
Rich Site Summary
RTD
Research and Technology Development
SG
Smart Ground
SGD
Smart Ground Databank
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D5.1 Dissemination and Exploitation Plan
SRM
Secondary Raw Materials
URL
Uniform Resource Locator
TBD
To Be Defined
T.E.
Travelling Exhibit
WP
Work Package
Table 1: Acronyms and Glossary
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D5.1 Dissemination and Exploitation Plan
Introduction
The SMART GROUND project gives strong importance to the dissemination and exploitation activities,
which are being carried out in a full cooperative approach within the consortium. Key objectives of the D&E
plan are mainly three:

To spread information on the project’s activities and results among as many stakeholders as
possible in order to increase EU RM knowledge and to assure cooperation at EU level allowing
matching the supply and demand from industries.

To elicit stakeholders’ feedback on the project activities in order to steer the development interests
towards current needs in the market.

To ensure the sustainability of the project after the initial funding from EC, through the creation of
the SGD that will remain operative after the formal completion of the project.
The present Deliverable D5.1 Dissemination and Exploitation in Section 3 and 4 sets up appropriate C&D
measures that aim at fostering the maximization of the expected impacts of the project activities. The
SMART GROUND dissemination plan provides the possibility of spreading knowledge produced all along the
project. Measures for creating synergies and cooperation among ongoing projects and initiatives have been
presented in Section 5.
Methods to guarantee the Quality management, the constant Monitoring of the C&D activities carried out
by the partners and the Evaluation of the impacts have been featured respectively in Section 2 and 6.
In addition, a preliminary list of the project exploitable results, the first intention of exploitation per partner
as well as the initial joint exploitation strategy have been compiled in Section 7.
The enclosed Annexes display the templates to be used by partners in presentations, press releases and
newsletters. Moreover, the present document provides the template for the report of the events attended
by partners to promote the project and disseminate the results, the project brochure to be distributed and
the screen shoot of the SMART GROUND’s “Google Analytics” page to monitor the users’ activities on the
project website.
According to the DoA, a single release of the present Deliverable is foreseen but for the project partners it
is conceived as a dynamic document to be updated as the project progresses.
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D5.1 Dissemination and Exploitation Plan
1
Roadmap for the Dissemination and Communication Activities
At the outset of the project, as no results are available, the communication strategy will focus on raising
project awareness among the community of stakeholders. Once the first project results are achieved, the
dissemination of results will start and last until the end of the project duration.
During the last quarter of the project schedule, the project participants will adopt appropriate measures to
ensure that the project results will be available to the target audiences, used in future activities and further
exploited.
The Figure 1 represents the roadmap that has been designed to reach the C&D objectives defined under
paragraph 3.1 in a timely and adequate manner.
Figure 1: Communication and Dissemination phases
1. PLANNING OF ACTIVITIES (M1 – M2)
During this phase the WP Leader (ENCO), in cooperation with the project partners, establish proper
mechanisms and methods to valorise and spread widely all the non-confidential results of the project to
target groups.
2. IMPLEMENTATION PHASE (M3 – M30)
It starts with the development of a comprehensive communication tool kit and consists in carrying out
planned C&D activities to disseminate the project results among relevant stakeholders.
3. MONITORING ACTIVITIES (M3 – M30)
This phase covers the whole implementation phase and is dedicated to analyse and assess the impact and
success of C&D activities against pre-established key performance indicators (KPIs).
4. SUSTAINABILITY (M22 – M30)
During this phase, mechanisms to ensure a long-lasting visibility and impact of the SMART GROUND Project
outcomes are set up.
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D5.1 Dissemination and Exploitation Plan
2
Quality Management
The main purpose of the Dissemination and Exploitation Plan is to set up rules and criteria to ensure the
smooth management and effective implementation of the respective activities. Thus, the WP Leader
envisages lying down specific procedures for releasing publications and presentations, consistent with the
Grant Agreement (GA) and Consortium Agreement (CA). Moreover, a set of KPIs has been established as
benchmarks for evaluating the effectiveness and the impact of the dissemination, communication and
exploitation activities.
2.1
Approval Procedures for Publications and Presentations
Article 29.1 of the GA and Article 8.3 of the CA shall govern dissemination activities, including but not
restricted to publications and presentations.
The governance of dissemination is defined in the GA as follows:
“A beneficiary that intends to disseminate its results must give advance notice to the other beneficiaries of
at least 45 days, together with sufficient information on the results it will disseminate. Any other
beneficiary may object within 30 days of receiving notification, if it can show that its legitimate interests in
relation to the results or background would be significantly harmed. In such cases, the dissemination may
not take place unless appropriate steps are taken to safeguard these legitimate interests. If no objection is
made within the time limit stated above, the publication is permitted.
An objection is justified if:
(a) the protection of the objecting Party's Results or Background would be adversely affected
(b) the objecting Party's legitimate academic or commercial interests in relation to the Results or
Background would be significantly harmed.
The objection has to include a precise request for necessary modifications. If an objection has been raised
the involved Parties shall discuss how to overcome the justified grounds for the objection on a timely basis
(for example by amendment to the planned publication and/or by protecting information before
publication) and the objecting Party shall not unreasonably continue the opposition if appropriate
measures are taken following the discussion. The objecting Party can request a publication delay of not
more than 90 calendar days from the time it raises such an objection. After 90 calendar days the
publication is permitted, provided that Confidential Information of the objecting Party has been removed
from the Publication as indicated by the objecting Party”.
2.2
Standard Acknowledgement and Disclaimer
All communications and publications made by the SMART GROUND partners about the project, including
conferences, or any type of information and promotional material, must acknowledge the contribution
received from the European Commission under Grant Agreement no. 641988. All communications and
publications therefore bear the following clause, followed by the EU emblem:
[EN] “This project has received funding from the European Union’s Horizon 2020 research and innovation
programme under grant agreement No 641988”.
[IT] “Questo progetto ha ricevuto il finanziamento del programma di ricerca e innovazione dell'Unione
Europea Horizon 2020 in virtù del contratto di sovvenzione n.641988”.
[ES] “Este proyecto ha recibido financiación del programa de investigación e innovación de la Unión Europea
Horizon 2020 en virtud de acuerdo de subvención n° 641988”.
[FI] "Tämä hanke on saanut rahoituksen Euroopan Unionin Horisontti 2020 tutkimus ja innovaatio
ohjelmasta rahoitussopimus No. 641988 mukaisesti."
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D5.1 Dissemination and Exploitation Plan
[HU] “A projektet az Európai Unió Horizon 2020 kutatási és innovációs programja támogatja, a szerződés
száma: 641988."
Responsibilities of the European Commission in SMART GROUND project activities must be specified and
delimited through a disclaimer that will be included in all the project publications. The disclaimer clause to
be used is the following:
“The authors are solely responsible for the content of this publication. The opinions expressed, do not
necessarily reflect the opinions of EASME or the European Union and neither the EASME nor the European
Commission are responsible for any use that may be made of the information contained herein.”
Open documents published by the SMART GROUND consortium such as public deliverables, scientific
publications including books, conference proceedings and grey literature should also include the following
statement:
STATEMENT FOR OPEN DOCUMENTS
(c) 2015 SMART GROUND Consortium
The SMART GROUND Consortium (www.smart-ground.eu) grants third parties the right to use and
distribute all or parts of this document, provided that the SMART GROUND project and the document are
properly referenced.
THIS DOCUMENT IS PROVIDED "AS IS" WITH NO WARRANTIES WHATSOEVER, INCLUDING ANY WARRANTY
OF MERCHANTABILITY, NONINFRINGEMENT, FITNESS FOR ANY PARTICULAR PURPOSE, OR ANY WARRANTY
OTHERWISE ARISING OUT OF ANY PROPOSAL, SPECIFICATION OR SAMPLE. Any liability, including liability for
infringement of any proprietary rights, relating to use of information in this document is disclaimed. No
license, express or implied, by estoppels or otherwise, to any intellectual property rights are granted herein.
The members of the SMART GROUND project do not accept any liability for actions or omissions of SMART
GROUND members or third parties and disclaims any obligation to enforce the use of this document. This
document is subject to change without notice.
2.3
Evaluation of Effectiveness
The C&D activities and materials will be tailored and diversified according to diverse target groups (as
outlined in paragraph 3.4) in order to achieve the maximum outreach and impact.
To assure a quality standard, which allows the SMART GROUND Consortium to evaluate the impact of C&D
activities, a set of KPIs has been identified.
Tool/Method
Website
Web 2.0 tools
Newsletters
Informative printable material: posters, roll-up banner,
www.smart-ground.eu
KPI(s) identified
Number of visitors and views
Most viewed website pages (sections)
Search terms and search engines leading to the website
Number of downloads of the newsletter and project
communication materials
Number of downloads of the deliverables
Number of posts
Number of fans
Number of members achieved
Number of visits and visualizations
Number of subscriptions to the service
Number of copies printed and distributed
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D5.1 Dissemination and Exploitation Plan
brochure, project factsheet
Participation in the media (TV, radio)
Participation in relevant events
Announcements on partners’ websites,
Press releases campaign, publication of articles
Project final event
Number of appearances
Number of speeches/interviews released
Number of conferences and workshops attended
Number of project presentations done
Number of new synergies established
Number of press releases,
Number of visualisations
Number of newsfeed published in the partner’s website
Number of appearance of SMART GROUND in
stakeholders’ websites
Number of participants
Number of new connection established
Table 2: Evaluation indicators for SMART GROUND C&D activities
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D5.1 Dissemination and Exploitation Plan
3
Dissemination Strategy
In order to draw the target groups’ attention to the project activities and results a mix of strategic channels
and tools has been selected based on the following process of analysing: To whom – the audience; How –
the method; Why – the purpose of the C&D action; What will be communicated – the message; When – the
timing.
3.1
Objectives of the Dissemination Activities
The dissemination action is extremely fundamental for heightening awareness about the results generated
during the project. It seeks to extensively propagate tangible and intangible assets developed through the
SMART GROUND action to as wide and relevant audiences as possible and to fine tune a set of measures to
ensure that target groups have access to these results.
Dissemination activities are crucial for the exploitation of the project results by other parties, in order to:
3.2

Provide bases for further actions.

Foster collaboration and avoid duplication of effort.

Accelerate innovation.

Involve citizens and society.
Roles and Responsibilities
The dissemination action will be regularly adjusted according to the progress reached and target groups’
backgrounds, and has been designed taking into account the expertise of the project partners.
ENCO is the WP5 Leader and will lead the project dissemination activities planned according to the
dissemination strategy defined in the present document. The main ENCO’s responsibilities consist in:
 Setting up the most appropriate mechanisms and tools for maximum outreach and impact.
 Coordinating the partners’ contribution to the dissemination action.
 Monitoring and evaluating the dissemination results.
The Figure 2 presents in a synthetic manner each partner’s tasks and responsibilities for the SMART
GROUND dissemination activities.
The Figure 3 visualises the timing of the SMART GROUND dissemination activities.
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UL
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Website
Management
Regular update
L
L
All partners contribute providing contents, news, events, updates
Publications
In specialized journals,
magazines or
newsletters
S
C
C
C
C
L
C
C
C
L
C
C
C
C
C
L
C
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C
C
Events
Planning and
organisation of project
events and final
conference
Participation in
external events
Produce digital
dissemination material
(Flyer, Poster, etc.)
Printing dissemination
material
Running workshops
Preparing and
submitting conference
papers
Preparing
presentations
L
C
C
Training
Planning training
programme
Preparing training
material
Delivering training
C
C
C
C
C
C
L
C
C
C
C
C
L
C
L
C
L = Leader
C= Contributor
S = Supervision
Figure 2: Partners’ roles and responsibilities for Dissemination activities
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D5.1 Dissemination and Exploitation Plan
1
2
3
4
5
6
7
8
9
MONTH
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Dissemination
Website
Uploading content to the website
Publications
In specialized journals, magazines or
newsletters
Events
Planning and organisation of project
events and final conference
Participation in external events
Produce digital dissemination material
(Brochure, Poster, etc.)
Printing dissemination material
Running workshops
Preparing and submitting conference
papers
Preparing presentations
Training
Planning training programme
Preparing training material
Delivering training
Figure 3: Timing of Dissemination Activities
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36
48
D5.1 Dissemination and Exploitation Plan
3.3
Procedure for the Periodical Collection of Technology Transfer Results
Technology Transfer is a process consisting in providing potential users with technical information and
products developed by the project partners in order to encourage and accelerate their use. The principal
scopes of technology transfer within SMART GROUND are:

Boosting the SRM sector.

Creating greater added value to the economy and more jobs.

Increasing knowledge and use of the most advanced, economically effective and innovative
technologies in the whole value chain of raw materials.
The concept of technology transfer is to get the EU knowledge base, methodologies and database
developed by the SMART GROUND project into the hands of the industries, public authorities and
researchers as quickly as possible in a form useful to that end-users’ community.
What is concretely transferred is often not really technology (tangible asset) but rather a particular kind of
knowledge (intangible asset). Knowledge transfer is a process requiring fundamental steps, as the
identification of exploitation pathways and activities focused on identified end-users to have a significant
impact and uptake of the results.
In order to capture tangible and intangible outputs related to methodologies, best practices and other
SMART GROUND project activities, partners are encouraged to fill the following table in twice a year,
starting from M6. The results gathered will be disseminated and transferred to the end-users through the
SMART GROUND dissemination channels (mainly workshops and training sessions).
WP
Description of the
Technology/Research
Outcome generated
Applications and
potential benefits
1
Enumerate
all
outcomes of your
activities within the
SG project (not only
the final SGD and
platform
but
all
knowledge/products
generated in your
field of work)
Possible applications
of the results ( e.g. a
new visualisation tool
would have plenty of
potential
applications)
End-users of the SG
outcome
Expected added value for the endusers and for the whole RMs
sectors
No rhetoric statements
concrete ideas
but
Table 3: Tangible and Intangible Outputs generated
3.4
Dissemination Target Groups
The dissemination activities will be tailored according to the different target groups of the projects. A
preliminary involvement of such target groups will occur already in WP1, with the creation of pilots for the
collection of data and information. Such pilots will lay the foundations for actions implying community
building and therefore a stronger engagement of the actors.
Moreover, during the preparation of the proposal, each of the partners was asked to get in contact and
involve a number of complementary organisations as third parties, which will support the consortium in the
dissemination activities. The representatives of these third parties will be invited to participate in the
workshops and training sessions organised in the framework of the project.
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D5.1 Dissemination and Exploitation Plan
The following table shows a preliminary list of target groups which the SMART GROUND dissemination
action is addressed to. Every year this list will be internally updated and reported in the D5.7 Final report on
dissemination activities (M30).
Target groups
Provenance
Researchers and
Students
Universities and Academies
Research institutes
Associations and Networks
Industries
Operating in waste management
sector
Production/Manufacturing industries
(automotive and aerospace)
Metal industry
Chemical industry
www.smart-ground.eu
Preliminary List
Finnish Environmental Institute (SYKE)
Politecnico di Torino
Università degli Studi di Cagliari
Università degli Studi di Milano Bicocca
Università degli Studi di Roma
CNR
Department of Earth Sciences, University of
Gothenburg
Luleå University of Technology
University College London (UCL) Institute for
Sustainable Resources (ISR)
VŠB - Technical University of Ostrava
Technical University Crete
Bucharest University, Geology and Geophysics
Faculty
AGH University of Science & Technology
Autonomous University of Madrid
Polytechnic University of Madrid
University of Cádiz University of Salamanca
University of Galicia
CIEMAT
Instituto Nacional del Carbón (CSIC)
ACEA Pinerolese
Centro Servizi Lapideo VCO
CAVIT s.r.l.
Gruppo Minerali Industriali s.r.l.
Viridor
Biokom
Recisur S.L.
GreenSquare S.L.
ReciclajesMediterraneo S.L.
Viru Keemia Grupp AS
MinPol KG - Agency for International Minerals
Policy
FER (Federación Española de la Recuperación y el
Reciclaje)
ASEGRE
ATEGRUS
AEDRA (Asoc. Españ. de desguazadores y
recicladores vehículos usados)
APIDEMA (Asociación Para El Desarrollo Integral
De Las Personas Y El Medio Ambiente)
Asociación Española de Profesionales de
Automoción
Asociación Española de Fabricantes de Equipos y
Componentes para automoción
Asociaciones Española de Fabricantes de
Automóviles
Asociación Española de Empresas Tecnológicas
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Governmental/public
bodies
Policy makers, Regional Government,
Municipalities, Regulatory Bodies
Other stakeholders
(citizens included)
Environmental associations
Networks
NGOs
www.smart-ground.eu
deDefensa, Aeronáutica, Seguridad y Espacio
AIRBUS
Minas RIO TINTO
ACERALIA Corporación Siderúrgica S.A.
AIQBE (Asociación de Industrias Químicas,
Básicas y Energéticas de Huelva)
Federación Empresarios del Metal
Confederación Española de Organizaciones
Empresariales del metal Asociación de
Empresarios del Metal de Madrid (AECIM)
Asociación de Fundidores del País Vasco y
Navarra
Federación Española Asociaciones Fundidores
Confederación de Centros de Transporte de
Mercancías (CETM)
Asociación nacional de la Industria Química
Federación Empresarial de la Industria Química
Española (FEIQUE)
Asociación Española de Comercio Químico
(AECQ)
Asociación Española de Bioempresas
Asociación de Empresas de Valorización
Energética de RSU
Asociación de Empresas de Energia Renovable
Grupo PUMA
Centres for Economic Development, Transport
and the Environment (ELY) of South-Savo
ISPRA
Regional authorities
Geological and Geophysical Institute of Hungary
National Center for Sustainable DevelopmentInstitute of Geology and Mineral
Exploration(EKBAA-IGME)
Geological survey of Slovenia
Geological Institute of Romania
Emilia-Romagna Region, Soil and Coast
protection and Land Reclamation Service
Geological Survey of Sweden
MAGRAMA (Subdirección General de Residuos)
IGME (Instituto Geológico y Minero de España)
Secretaria de Estado para la minería
CEDEX (Centro de Estudios y Experimentación de
Obras Públicas)
REDIAM
Portal Andaluz de la Minería
Consorcio Provincial RSU Málaga
ANPAR
ANIM
GEAM
A4MIT
IAEG
Ecologists Without Borders Association
Hungarian Mining Association (HMA)Aggregates
Division
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LEGACOOP - cooperatives association
Ecologistas en Acción
Grupo Ecologista Mediterráneo
Greenpeace
EMMA Andalucía
Fundación Basura
Environmental Services Association (ESA)
The Chartered Institution of Waste Management
(CIWM)
Federazione Imprese di Servizi (FISE)
Assoambiente
ATIA - ISWA
Asociación de Empresas Gestoras de Residuos y
Recursos Especiales ASEGRE
ATEGRUS, Spain, National
FKF Nonprofit Zrt. (ISWA)
Finnish Environmental Industries (YTP)
Jätehuoltoyhdistys RY, Finland, National (JHY)
Table 4: SMART GROUND Dissemination target groups
3.5
Messages to be disseminated
SMART GROUND will produce different typology of results. The following list summarizes the main outputs
to be disseminated to the identified target groups during the project schedule.
WP
1
2
3
4
Outputs
Outputs related to the characterization and modelling of potential sites:

Factors that affect the reusability of the raw material in landfills in EU

Data on the volumes of SRM in EU

Characteristics and reuse potential of specific SRMs

Information of the SRM potentials
Outputs related to the materials flow, socio-economic and environmental impacts

Sustainability issues for waste streams and SRM

Socio-economic analysis to evaluate the opportunity to exploit the dumped raw materials,
including the selection of the most promising markets

Recycling potential of different waste stream

Material flow maps
Outputs related to the databank creation

Repository

Associated services

Client application
Outputs related to the implementation - Training – Networking
 Best practices gathered during the project

Stakeholder database

Training programme

Open access training courses
Table 5: Main outputs to be disseminated (see also D6.2 Innovation Management plan)
www.smart-ground.eu
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3.6
Dissemination Tools and Channels
The messages listed in the Table 6 will be disseminated to the respective target audiences following a trilevel strategy comprising:
 Online tools and channels.
 Offline tools and channels.
 Physical interactive tools and channels.
Dissemination tools consist in all tangible supports to diffuse the project outcomes. Dissemination channels
refer to the means by which the partners will disclose and distribute the project results.
3.6.1 Online Dissemination
Online presence will ensure a wide coverage on the web, as it is a powerful channel to spread the project
information, results, exchange practices, and opinions with interested stakeholders.
Online dissemination channels comprise:

Project website: the SMART GROUND website acts as one of the project´s main dissemination
channels that will be regularly updated all along the project schedule. It represents the first the
entry point to the entire project’s information. A dedicated paragraph has been developed in this
deliverable, namely 4.3.2 Website.

External websites: project results will be showcased on different websites, ensuring the widest
possible coverage for the project activities.
The table below represents a preliminary list of internal (consortium level) and external website identified
to be addressed.
Type
SMART GROUND partners
Networks in Europe
www.smart-ground.eu
Channel
ENCO
MAMK
GTK
MS
UP
BZN
MKM
UNITO
IMAGEO
ATOS
CU
REG. P.
BIOAZUL
VTT
SPIRE
EIT Raw Materials
European Enhanced Landfill
Mining Consortium
(EURELCO)
European Minerals
Foundation Forum
International Council on
Mining and Metals (ICMM)
Industrial Minerals
Association – Europe
URL
www.enco-consulting.it
www.mamk.fi/
www.gtk.fi
www.metsasairila.fi/
http://pte.hu/english
www.bayzoltan.org
http://mkmconsulting.hu/
www.unito.it
www.IMAGEOsrl.com
www.atos.net
www.cranfield.ac.uk
www.regione.piemonte.it
www.bioazul.com
http://www.vtt.fi/
http://www.spire2030.eu/
http://eitrawmaterials.eu/index.php
http://www.eurelco.org/
https://www.icmm.com/
http://www.ima-europe.eu/
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European Association of
Mining Industries, Metal
Ores & Industrial Minerals
European Technology
Platform on Sustainable
Mineral Resources (ETP
SMR)
European Organization for
Packaging and the
Environment (EUROPEN)
European Environmental
Bureau
Confartigianato VerbaniaNovara
Association of Piedmont
Geologists
Association of Piedmont
Engineering (different for
each district)
Finnish Association of the
National Waste
Management Plants
Associazione Nazionale
Produttori Aggregati Riciclati
(ANPAR)
Associazione Nazionale
Ingegneri Minerari (ANIM)
Associazione Georisorse e
Ambiente (GEAM)
Alliance for Materials Italia
(A4MIT)
International Association for
Engineering Geology and
the Environment (IAEG)
Association of Cities and
Regions for Recycling and
sustainable Resource
management (ACR+)
Bureau of International
Recycling (BIR)
European Recycling
Industries Confederation
(EuRIC)
European Ferrous Recovery
and Recycling Federation
(EFR)
European Metal Trade and
Recycling Federation
(EUROMETREC)
Waste Management World
Recycling & Waste World
Waste plan
Confederation of European
Waste to Energy Plants
www.smart-ground.eu
http://www.euromines.org/#sthash.GKCLEFDS.dpu
f
http://www.etpsmr.org/
http://www.europen-packaging.eu/
http://www.eeb.org/
http://www.confartigianato.piemonte.it/it/novarae-verbania/
http://www.ording.torino.it/
http://www.ordineingvco.it/
http://www.jly.fi/
http://www.anpar.org/
http://www.anim-minerari.it/
http://www.geam.org/
http://www.airi.it/2013/02/a4mit-alliance-formaterials-italia/
http://www.iaeg.info/
http://www.acrplus.org/
http://www.bir.org/
http://www.euric-aisbl.eu/
http://www.efr2.org/html/home.php
http://www.eurometrec.org/
http://waste-management-world.com/
http://www.recyclingwasteworld.co.uk/
http://www.wasteplan.co.za/
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Websites of SMART GROUND
related ongoing FP7 and
H2020 projects
Recycling international
http://www.cewep.eu/
Zero Waste Europe
Renewable Energy from
Waste
http://www.recyclinginternational.com/
Recycling and Waste
http://www.zerowasteeurope.eu/
Management
http://www.rewmag.com/
Solid Waste
Fundacion Biodiversidad
http://www.euwid-recycling.com/
Fundación basura
Residuos Profesional
http://www.solidwaste.com/
Retema
http://fundacion-biodiversidad.es
Economía Circular
http://fundacionbasura.org/
Minería en Línea
http://www.residuosprofesional.com/
The International Solid
http://www.retema.es/
Waste Association (ISWA)
http://economiacircular.org/wp/
European Federation of
http://mineriaenlinea.com
Waste Management and
http://www.iswa.org/
Environmental Services
(FEAD)
http://www.fead.be/
ProSUM
http://www.prosumproject.eu/
CloseWEEE
http://closeweee.eu/
Minerals4EU
http://www.minerals4eu.eu/
2
I MINE
http://www.i2mine.eu/
EIT RawMaterials
http://eitrawmaterials.eu/
NEW_InnoNet project
http://www.newinnonet.eu/
RECREATE
http://www.recreate-net.eu/dweb/
INTRAW
http://intraw.eu/
MINATURA2020
http://minatura2020.eu/
EO-MINERS
http://www.eo-miners.eu/index.htm
HISER
http://www.hiserproject.eu/
CRM_InnoNet
http://www.criticalrawmaterials.eu/
ReNew
http://www.renew-network.eu/
ProMine
http://promine.gtk.fi
Table 6: List of external channels
3.6.2 Offline Dissemination
All along the project duration, the project partners will develop official public Deliverables. These are
conceived as one of offline dissemination of SMART GROUND results.
It is planned that all of them will be uploaded to the project website under “Download” section and made
them available to multiply the project excellence and disseminate knowledge as extensively as possible.
3.6.3 Physical Dissemination
One of the most powerful dissemination channels is the dissemination of the project results during
international events and conferences. It is an immediate way to present the project and its results to
diverse stakeholders. To this aim, partners will attend and actively participate in relevant events.
The table below lists a selection of events identified. As this activity lasts until the end of the project and
beyond, a dedicated section in the restricted area of the website has been created in order to allow
partners to point out further external conferences and events of interest that shall be targeted by the
dissemination activities.
www.smart-ground.eu
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Event
Venue and Date
The Potential of the Waste Sector
to a Low Carbon Economy
Brussels (BE), 12.01.2016
URL
http://www.acrplus.org/index.php/
en/events/upcomingevents/event/264-the-potential-ofthe-waste-sector-to-a-low-carboneconomy
th
15 IERC International Electronics
Recycling Congress
Salzburg (AU) 19 – 22.01.2016
Third International Symposium on
Enhanced Landfill Mining (ELFM III)
Lisbon, (PT), 8-10.02.2016
Circular Economy 2016
Brussels (BE), 16.02.2016
ICMRG 2016 - 18th International
Conference on Mineral Resources
and Geology
Resource
www.icm.ch
http://www.eurelco.org/elfmsympo
sium/
https://euems.com/summary.asp?event_id=2
81&page_id=2583
London (UK), 25-26.02.2016
https://www.waset.org/conference
/2016/02/london/ICMRG/home
London (UK), 08-10.03.2016
http://www.resource-event.com/
Berlin (GE), 16 – 18.03.2016
http://www.icm.ch/
23 Annual European Tyre
Recycling Conference
Brussels (BE), 16 – 18.03.2016
www.etra-eu.org
Plastics Recycling Show Europe
Brussels (BE), 22 – 23.03.2016
www.prseventeurope.com
Save the Planet- Exhibition and
conference for South-East Europe
on waste management and
recycling
Sofia (Bulgaria), 05-07.04.2016
www.viaexpo.com
Vienna (AU), 17-22.04.2016
http://www.egu2016.eu/
Brussel (Spring, 2016)
https://eu-smartcities.eu/
Once in two year, next time
Bergamo, Italy 23-25.05.2016,
http://urbanmining.it
IARC 2016- International
automobile recycling congress
rd
European Geosciences Union
General Assembly 2016 EGU
EIP –Smart City Commitment
meetings
SUM 2016 - Third Symposium on
Urban Mining
ISWA - BEACON CONFERENCE
Oslo, (NO) 15 – 17.06.2016
Euro Mine Expo 2016
Skellefteå (SE), 14-16.06.2016
http://www.iswa.org/events/iswabeacon-conferences/iswa-beaconconference-wgrwm/
http://www.eurominexpo.com/
Feria Inernacional del urbanismo y
medio ambiente
Madrid (ES), 15 – 17.06.2016
http://www.ifema.es/
Circular Economy Connect
Workshops
Birmingham (UK), 13-15.09.2016
http://www.rwmexhibition.com/Co
ntent/Circular-Economy-ConnectWorkshops
Leipzig (GE) 11-15.07.2016
http://www.imwa2016.com/
Barcelona (ES), 04-08.09.2016
http://www.eage.org/event/index.p
hp?eventid=1419&Opendivs=s3
T.E. (Four times per year until 2020)
n.a.
Annual Conference of the
International Mine Water
Association (IMWA) 2016
nd
EAGE 2016 -22 European Meeting
of Environmental and Engineering
Geophysics
Raw Materials University Day
www.smart-ground.eu
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Green Week
30.Valtakunnalliset
Jätehuoltopäivät 2016, National
waste management seminar
Brussels (BE), 10.2016
n.a.
Helsinki (FI), 4-5.10.2016
http://www.jly.fi/tapahtuma1.php?t
reeviewid=tree6&nodeid=1
Ecomondo
Rimini (IT), 8-11.11.2016
European Minerals day
T.E.
http://en.ecomondo.com/info/expo
-sectors/waste-recycling-andservices
http://www.mineralsday.eu/
Europe Mining Summit
Annual European Raw Materials
Conference
N.A.
Waste Eng 2018
TBC
ECOFIRA International
Environmental Solutions Trade Fair,
Valencia (Spain)
TBC
http://www.euems.com/summary.asp?event_id=1
36&page_id=1131
http://www.feriasdelmedioambient
e.com/ecofira/
Table 7: Preliminary list of external conferences
The participation of the project partners in external events may consist in different formula or mix of them
as having presentations showing slides, displaying posters and roll up banners, distributing brochures, fact
sheets or other dissemination material.
This channel will facilitate knowledge sharing, networking, and community building with targeted
audiences. Moreover, participation in relevant events represents an additional opportunity to establish
synergies with other initiatives and projects addressing similar scope, avoiding overlapping while
maximising the action at the EU level.
All events attended by partners will be advertised timely through all the project communication channels,
including the website, where the section “Events” will be fed with specific event-related information
(venue, registrations, agenda, proceedings, eventually slides, etc.).
Furthermore, in order to sustain the dissemination of the results amongst researchers, exchange of visiting
researchers and lecturers will be organised.
3.6.4 Scientific Journal and Conferences
According to the DoA, all the not confidential results of the research activities carried out in the framework
of the project for creating the SGD will be collected in technical reports and in scientific articles. Such
documents will be peer-reviewed and published on EU and National journals, and made available to other
users through open access models, together with the proceedings of the final conference.
According to the Art. 29.2 of the GA “each beneficiary must ensure open access (free of charge, online
access for any user) to all peer-reviewed scientific publications relating to its results”.
In particular, project partners must:
a) as soon as possible and at the latest on publication, deposit a machine-readable electronic copy of
the published version or final peer-reviewed manuscript accepted for publication in a repository for
scientific publications.
Moreover, the partners must aim to deposit at the same time the research data needed to validate the
results presented in the deposited scientific publications.
b) ensure open access to the deposited publication — via the repository — at the latest:
www.smart-ground.eu
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
on publication, if an electronic version is available for free via the publisher, or

within six months of publication (twelve months for publications in the social sciences and
humanities) in any other case.
c) ensure open access — via the repository — to the bibliographic metadata that identify the
deposited publication.
The bibliographic metadata must be in a standard format and must include all of the following:

the terms “European Union (EU)” and “Horizon 2020”.

the name of the action, acronym and grant number.

the publication date, and length of embargo period if applicable, and

a persistent identifier.
Open Access to scientific peer-reviewed publications is mandatory for SMART GROUND Action. According
to the Guidelines on Open Access to Scientific Publications and Research Data in Horizon 20201, open
access is “the practice of providing on-line access to scientific information that is free of charge to the
reader”. Two main options can be chosen for open access to scientific peer-reviewed publications:

Self-archiving (or Green open access).

Open access publishing (or ‘Gold’ open access).
The first option occurs whenever “the published article or the final peer-reviewed manuscript is archived by
the researcher – or a representative - in an online repository before, after or alongside its publication.
Access to the article is often – but not necessarily - delayed (‘embargo period’) as some scientific publishers
may wish to recoup their investment by selling subscriptions and charging pay-per-download view fees
during an exclusivity period”2.
The second preference intervenes whenever “an article is immediately provided in open access mode by the
scientific publisher. The associated costs are shifted away from readers, and instead charged to (for
example) the university or research institute to which the researcher is affiliated, or to the funding agency3
supporting the research”.
Thus, SMART GROUND partners are free to deposit peer-reviewed publications in any institutional,
thematic or centralized online archive they consider most appropriate. However, the SMART GROUND
related publications must be continuously reported to the EC under one of the following options:

Preferred option: OpenAIRE (Open Access Infrastructure for Research in Europe,
www.openaire.eu): Publications registered via OpenAIRE will directly link to the H2020 project
concerned and automatically display all relevant information for reporting.

DOI: Publications not accessible via OpenAIRE must be reported using the digital object identifier
persistently linking to the article in a repository.

Other: Publications not accessible via OpenAIRE or DOI must be provided and full reference data
entered manually.
Open Access is compatible with copyright, peer review, revenue, and does not affect the intellectual
property generated by research results, because the decision on whether to publish open access
1
http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/hi/oa_pilot/h2020-hi-oa-pilotguide_en.pdf
2
ibidem
www.smart-ground.eu
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documents comes after the more general decision on whether to first seek protection for intellectual
property rights (See D5.2 IPR Management Plan).
The following is an initial list of identified journals of interest that shall be targeted by the dissemination
activities.
Publication Headline
Mining Global Magazine
Mining Journal
European Geologist
Materials Science Journal
Computers & Geosciences
International Journal of
Earth Sciences
International Journal of
Mining, Reclamation and
Environment
International Journal of
Integrated
Waste
Management, Science and
Technology
International Journal of
Mining Engineering and
Mineral Processing
Journal of Material Cycles
and Waste Management
Landfill
Magazines
&
Journals
Environmental Science &
Engineering
La Chimica & L'Industria
URL
http://www.miningglobal.com/
http://mining-journal.com
http://eurogeologists.eu/journal/
http://www.mdpi.com/journal/materials
http://www.journals.elsevier.com/computers-and-geosciences/
http://www.springer.com/earth+sciences+and+geography/geology/journal/531
http://www.tandfonline.com/toc/nsme20/current
http://www.journals.elsevier.com/waste-management/
http://www.sapub.org/journal/aimsandscope.aspx?journalid=1064
http://link.springer.com/journal/10163
http://www.environmental-expert.com/waste-recycling/landfill/magazines
http://www.springer.com/earth+sciences+and+geography/environmental+
science+%26+engineering?SGWID=0-1733413-0-0-0
http://www.soc.chim.it/riviste/chimica_industria/catalogo
Environmental
Earth
Science
Associazione Georisorse e
Ambiente (GEAM)
Journal
of
Cleaner
Production
Waste Management
http://link.springer.com/journal/12665
Journal of Environmental
Science and Technology
Materiaalit
ja
Ympäristöturvallisuus
julkaisut. A sarja
International
Waste
Working
Group
publications (IWWG)
http://pubs.acs.org/journal/esthag
http://www.geam.org/
http://www.journals.elsevier.com/journal-of-cleaner-production/
http://www.journals.elsevier.com/waste-management/
https://www.theseus.fi/
https://www.tuhh.de/iue/iwwg/bookshop.html
Table 8: Scientific Journal and E-Journals
3.6.5 Official EU Dissemination Channels
The SMART GROUND partners envisage spreading the project results through channels set up by the
European Commission for the EU funded project beneficiaries.
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The SG WP Leaders are committed to prepare press release whenever a milestone in the project is reached.
Then it will be forwarded to the relevant EU dissemination portals by the WP5 Leader.
The following official EU dissemination channels will be approached, as listed in the table below.
Type
Portals
Channel
EASME
DG Environment
JRC - Raw Materials Information
System (RMIS)
CORDIS
European Chemicals Agency (ECHA)
Project stories
Digital Agenda for Europe
Magazines
European Data Portal
Horizon - The EU Research and
Innovation Magazine
Futuris and Innovation Magazine
research*eu results Magazine
URL
https://ec.europa.eu/easme/
http://ec.europa.eu/environment/waste/
http://rmis.jrc.ec.europa.eu/
http://cordis.europa.eu/home_en.html
http://echa.europa.eu/web/guest
https://ec.europa.eu/programmes/horizon20
20/en/newsroom/551/
https://ec.europa.eu/digitalagenda/en/blog/looking-open-data-differentcountry-try-european-data-portal
http://www.europeandataportal.eu/
http://horizon-magazine.eu/
http://www.euronews.net/scitech/futuris/
http://www.cordis.europa.eu/researcheu/magazine_en.html
http://ec.europa.eu/environment/news/efe/
Magazine Environment for
Europeans
Table 9: Official EU Dissemination Channels
Finally, according to the Art. 38 of the GA, the project Coordinator “before engaging in a communication
activity expected to have a major media impact must inform the Agency”, in order to be supported in
maximising the outreach of the activity planned.
3.6.6 Final Conference
An international SMART GROUND final conference will be organised in M30 (March 2018) with the
potential support of the SMART GROUND stakeholders.
It will be addressed to the project target groups, including representatives of other countries not directly
involved in the project. This will be the highlight of the project, the crucial moment to launch and present
all results and establish new cooperation beyond the project timeframe.
The final conference will be held in Brussels and representatives of industry, public authorities, and
academia will be invited to join the event. Approximately 100 attendees are expected.
The WP5 Leader will set up a Conference organising Committee, mainly composed by the project WP
Leaders with the aim of defining:

Conference agenda and main topics to be tackled.

List of high profile speakers/panellists.

List of presentations/scientific publications.

Promotional material.

Conference logistics.
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Proceedings of the final conference will be published on the project website and briefing with journalists
will be arranged to deliver maximal impact. Communication and advertising activities will begin no later
than five calendar months prior to the scheduled date of the event.
Costs for renting the conference room, facilities, and coffee break will be incurred by ENCO and MAMK.
Attendees’ accommodation and travel costs will not be covered by the project beneficiaries.
3.7
Expected Impact of the Dissemination Activities
SMART GROUND is expected to have a significant impact on the SRMs sector, besides of boosting
cooperation among value chain players (researchers, entrepreneurs, public authorities, etc.) in several raw
materials sectors, leading a more efficient use of raw materials and to waste reduction.
Thus, the SMART GROUND database will also enable the exchange of contacts and information among the
relevant stakeholders, which are interested in providing or obtaining SRM.
However, the principal expected impact to achieve is the uptake of the project results for growth and jobs,
with a view to increasing the innovation and business impacts.
It should be also considered that a high diffusion of information on the existence and functioning of the
online tool will possibly increase the number of the SGD users. This implies i) an integration of more data
and information from the users, with a consequent increase in the possibilities of creating synergies; ii) a
wider diffusion of the data and information included in the SGD. This, together with the publication of
scientific articles based on the data collected during the implementation of the project and diffused
according to open access models, will contribute in increasing the knowledge of EU RM and on waste
management, while making information transparent and accessible by all stakeholders.
Besides, the organisation and delivery of training sessions (partly held on-line through an open access
system) will be accompanied by the publication of training material on the project website. Such material,
together with the training activities themselves, which will target entrepreneurs, policy makers,
researchers, students, consultants, etc. will spread knowledge, build expertise in the issue of raw materials
and waste management, therefore contributing in creating the enabling environment for boosting the RM
sector, and create more jobs.
Finally, the dissemination activities targeting public authorities will favour the adoption of more informed
policy-making practices, with a positive impact on the sector of raw materials processing and waste
management.
In order to measure the effectiveness of the dissemination action a set of KPIs and target values has been
fixed, as reported in the table below.
Tool
Website
Participation in relevant events
Publication in Journals
Project final event
Target (By M30)
At least 50.000 hits
At least 2000 downloads of the newsletters and project
dissemination materials
At least 2 events per partner
At least 3 new connections established per partner
At least 10 papers
At least 100 participants
At least 40 new connections establish with third parties
Table 10: Dissemination targets
According to the DoA, in case the dissemination and exploitation action foreseen might not have the
expected impact on stakeholders (critical Implementation risks and mitigation actions), the activities
planned will be constantly revised and benchmarked by all partners, in order to improve and overcome
potential flaws in the communication strategy.
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4
Communication Strategy
The SMART GROUND project partners have been implementing a set of communication activities since the
start of the project. These activities will be continuously performed for promoting the project and its
finding during the period of the grant.
As featured below, the communication activities will ensure both one-way as well as multilateral extensive
communication.
Partners are committed to identify the channels that are most likely to be referred to by their main
interlocutors. Thus, the SMEs will participate to all activities but they will concentrate on business-tobusiness communication by preparing technical and commercial leaflets and publications. At the same
time, they will target a wider public (test–case citizens) by preparing awareness raising and educational
materials.
On the other hand, the research institutions will mainly use the principal channels of the research
community i.e. peer-reviewed publications, open access publication, scientific congresses and specialized
websites.
Public authorities will provide the consortium with a direct access to local and national media, such as TV
and newspapers. Public authorities will also use their institutional websites to further advertise the project.
Finally, as one of the most important communication activities in the project, training activities will be
carried out to instruct SME, local Authorities and Professional operators on the new products for safe reuse
of SRM. Such training modules will be based on a blended approach: part in-presence and part online.
Indeed, the core training action will take place at the end-users premises, and will contain a component of
practical training. However such activities will be supported by the creation of e-learning material to be
used both by trained actors and all stakeholders in general.
4.1
Objectives of the Communication Activities
The SMART GROUND communication strategy will pursue the following goals:
4.2

To give visibility to the project vision, aims, activities and results at all level while increasing EU RMs
knowledge.

To raise public awareness about the project key facts and findings while facilitating the exchange of
information about SRMs sector.

To encourage use of the SGD to make better-informed decisions at EU and national level.
Communication Tools and Activities
Each of the partner organisations will be responsible for advertising the project on their own website. They
will therefore dedicate enough space to the project in their web pages, so to properly communicate the
project vision, objectives and activities. In the same way, each of them will be responsible for advertising
the action on a notice board, which will be strategically placed in their buildings, so to ensure the visibility
of the project by the widest audience possible.
In the perspective of achieving the above identified objectives and reach the identified targets, the project
partners will implement a wide set of actions, using different tools, according to the best practices of public
communication, all along the project lifetime.
This section features the communication tool kit designed for the SMART GROUND project. Some tools will
be also used for dissemination purposes.
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4.2.1 Logo and Graphic Identity
The WP5 Leader has developed a visual identity for SMART GROUND project to support the partners to
communicate more effectively with the target groups and general public.
The project logo has been designed by a professional designer and agreed on by the partners. The logo has
been created to be easily recognisable and meaningful for the identified audience. The SMART GROUND
logo constitutes and acts as an official ‘trademark’ of the project.
Different versions of the SMART GROUND logo have been produced, adapted to different backgrounds and
displays (screen, print, black and white). The logo is available both in pixel and vector formats, and also
available for the partners’ use downloadable via the Private Area Repository of the project website.
Figure 4: SMART GROUND Logo – Option 1
Figure 5: SMART GROUND Logo – Option 2
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Figure 6: SMART GROUND Logo – Option 3
The option 3, displayed in the Figure 6, represents the final stable visual element to be used in all C&D tools
and material.
Furthermore, with the purpose of facilitating the identification and the process of fixing the graphic identity
of the SMART GROUND, the project banner has been also created. Consistent with the project logo, the
project banner helps to communicate better the main ideas of the project: resources efficiency,
environment, waste management, SRM recovery, SRM data collection.
This banner will be used as complementary image of the project in brochure, posters, website, press
releases and newsletter.
Consistent with the project logo, including its colour palette and fonts, a set of graphical templates has
been created and distributed among partners in order to ensure a professional level of quality in terms of
design and presentation in all the project documents and communications. This set of templates includes:

A template for the Project Deliverables.

A template for Project PowerPoint Presentations (Annex 2).

A template for the Project Press Release (Annex 3).

A template for the Project Newsletter (Annex 4).
4.2.2 Website
The SMART GROUND website is hosted on the following URL: http://www.smart-ground.eu/. It is available
in English, Italian and Spanish languages. Moreover, it will be finalised with Finnish and Hungarian
translation of contents by M15.
The web design is intuitive and easy to navigate, besides being creative and eye-catching. The current
version is consistent with the project graphical identity. It is administered by ENCO with the support and
contribution of all partners. It was launched in November 2015 (M2) and will be constantly improved and
updated with news, links, events, communication materials, deliverables and publications. It will be
operative for the duration of the project and for at least 2 years after the project completion.
Partners are required to link their website to the SMART GROUND website.
The website consists of the following sections: Project; Partners; Links; News and events; Downloads;
Training; Contact us; Private Area. The Content Tree is described in the flow chart below (c.f. Figure7:
SMART GROUND website content tree).
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








Homepage: SMART GROUND project title; Calendar box with upcoming events; Latest News; Icons
of Twitter, Facebook, LinkedIn accounts of SMART GROUND; RSS Feed (to advertise project related
events and describe its progress); Twitter Feed; Quick format for the subscription to SMART
GROUND Newsletter; Administrative Info.
Project: description of Project Context and Objectives; Impacts and Expected Outcomes; Pilot
Landfills (it will be published as soon as the WP1 achieves milestones in the framework of the
characterization of the pilot landfills).
Partners: a short description of each partner, contact details and link to the own web page,
including the precise role in SMART GROUND.
Links: link to SMART GROUND Platform; links to SRM related EU initiatives and projects; links to
repositories of open source software. Further, it includes linkto the Horizon 2020 Programme.
News and Events: give access to up-to-date information and to a more detailed calendar of the
SMART GROUND planned meetings, conferences and workshops and a specific agenda that can be
consulted event by event.
Downloads: a repository where the released Newsletters, Public Deliverables, Publications (press
releases, documents produced, reports), Promotional material, Media and other documents are
available and downloadable.
Training: a space devoted to host all the training material developed under the WP4.
Contact us: a format to enable interested public to contact the Project Coordinator or any other
relevant person in the project and subscribe to the SMART GROUND newsletter and training.
Private area: a repository restricted to the Consortium members, where each partner is allowed to
share deliverables produced during the project, working documents, templates and presentations.
The project website therefore represents a reference point for partners, stakeholders and public audience
who want to get or give information on the project activities.
The website is designed using responsive web technologies to enable optimum visualization independently
of the device used (PC, tablet, and mobile).
Visits and downloads will be monitored regularly by Google analytics (Annex 7). A summary of the visitors
(including information on countries of origin) will be part of the Final Dissemination Report (D5.7, due date
M30).
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Figure 7: SMART GROUND Website Content Tree
4.2.3 Project Brochure, Posters and Fact Sheets
As support to the communication campaign of the SMART GROUND project, some promotional material
will be created and distributed through various mass media channels for publicity use. This material
comprises the project brochure, poster, roll-up banner and fact sheet.
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The brochure is a material to be circulated during conferences, workshops and project events. It will have in
a glance an attractive and synthetic project overview, highlighting the main objectives and expected results
to be achieved. It will be consistent with the SMART GROUND graphic in order to be easily recognizable.
The first digital version was created in M2 in English, by the WP Leader and shared with all partners in order
to be printed. Specific thematic brochure will be also created in support of the different tasks of the
project. The brochure is in A5 size with 4 pages created using Adobe Indesign CS5. For the purpose of the
current deliverable the first version is included in Annex 5. The digital version of the brochure has been
published on the project website under the “Downloads” section > Promotional material (URL:
http://www.smart-ground.eu/public/20151125161808.pdf).
The project poster and roll-up banner will be designed and used at events organised by the partners to
promote the project or they will contribute to. The first digital version will be created by M4 in English by
the WP Leader and shared with all partners. Both posters and roll up banners will be plastic coated in order
to prevent wear and make them reusable. Content specific posters and roll-up banners will be created, if
necessary.
The project factsheet will be developed by M4 in A4 size containing an overview of the project, the Work
Plan, its objectives, the consortium as a whole, including the project ID card with all the information related
to the call, type of action, duration, status, QR code and website URL. An updated version of the content of
the fact sheet will be produced by M18. The factsheet will be used by the EU for its own dissemination and
awareness activities throughout the project lifecycle, and will be published on EC and EC sponsored
websites.
All communication material will include the appropriate information on funding along with the EU emblem
in a prominent position. The first versions of this material will be in English and the translation in all
partners’ languages is foreseen. Partners are responsible for the translation of the content while ENCO is in
charge of the lay-out, development of the content in English and Italian.
All the promotional material will be published on the project website, under the section “Downloads” and
spread out through the SMART GROUND communication channels.
4.2.4 Media Coverage
Each of the partners is responsible for getting in contact with national, regional and local media
(Magazines, TVs and Radio) with the scope of supplementing the visibility of the SMART GROUND project.
Type
Websites at EU level
Channel
EurActiv
Horizon2020projects.com
Recycling International
Recycling Today
WASTE-MANAGEMENTWORLD
SciDev.Net
Waste Management World
Waste
Recycling & Waste World
Magazine
Resource
Recycling Magazine
Odpady (Waste)
magazine
www.smart-ground.eu
Link
http://www.euractiv.com/
http://horizon2020projects.com/
http://www.recyclinginternational.com/recyclingtopics/topics/bvse
http://www.recyclingtoday.com/page/about
http://waste-management-world.com/
http://www.scidev.net/global/
http://waste-management-world.com
http://www.waste.nl/es/news
http://www.recyclingwasteworld.co.uk/digitaleditions/
http://resource.co/
http://www.edizionipei.it/uscite_rivisterecycling_demolizioni_riciclaggio.html
http://odpady-online.cz/
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Processing Magazine
Engineering and Technology
Magazine
E-magazine
http://www.processingmagazine.com/
http://eandt.theiet.org/
http://www.emagazine.com/
Website at national level
(Italy)
Rivista Innovare
Materia Rinnovabile
http://www.hitechambiente.com/
http://www.educazionesostenibile.it/portale/
http://www.ecoera.it/
http://www.edizionipei.it/uscite_rivisterecycling_demolizioni_riciclaggio.html
http://www.rivistainnovare.com/
http://www.materiarinnovabile.it/
(Finland)
GeoFoorumi
Tekniikka & Talous
Read -magazine
YLE tiedeuutiset
http://www.geofoorumi.fi/20151/
http://www.tekniikkatalous.fi/
http://www.mamk.fi/read/
http://yle.fi/uutiset/tiede/
(United Kingdom)
LETSRECYCLE.COM
Chartered Institute for
Wastes Management
http://letsrecycle.com
http://www.ciwm-journal.co.uk/
Edie Net
http://www.edie.net
FuturENVIRO
Recuperacion
http://futurenviro.es/en/
http://www.recuperacion.org/Proyecto/ultimarevi
sta.aspx
http://www.pedeca.es/fundi-press/
(Spain)
HiTech Ambiente
Educazione Sostenibile
EcoEra.it
Recycling
Pedeca Press Publicaciones
Waste Ideal
ASEGRE Blog
Ambientum
Revistas Residuos
Revista de Gestión
Medioambiental y
Energética
(Hungary)
DON'T WASTE IT!
HULLADÉK ONLINE
Pollack Periodica
Zöld Ipar Magazin
http://waste.ideal.es/primeraresiduos.htm
http://asegreblog.com/
http://www.ambientum.com/revista/
http://www.revistaresiduos.com/
http://www.infoedita.es/revista-industriambiente
www.dontwasteit.hu
www.hulladekonline.hu
http://akkrt.hu/55/journals/products/engineering_
sciences/pollack_periodica_eng
http://www.zipmagazin.hu/
Table 11: National, regional and local Magazines
The main purpose pursued is to maximize the visibility of SMART GROUND results, and especially draw the
attention of potential users of the project databank, that might use this platform to access to data and
information on SRM in the EU territory as well as to exchange contacts and information on SRM.
Moreover, partners taking part in radio and programs related to waste management are able to capture
stakeholders’ attention to incentivize them to use SMART GROUND databank.
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The stimulating debates at local, national and international level will generate the effect to favour the
reduction of pressure on primary RM (such as CRM, mineral RM, coal, natural gas, oil, mineral fertilizers,
etc) and a positive impact on human health and environment.
4.2.5 Infographics
Information graphics or infographics are, according to Wikipedia, graphic visual representations of
information, data or knowledge intended to present information quickly and clearly. Some infographics
mainly focused on WP1 and WP2 will be created in order to display in a very effective way crucial aspects
and results obtained throughout the performance of “Characterization and modelling of potential sites”
and “Materials flow, socio-economic and environmental impacts” tasks.
Therefore, infographics will be developed in M12, M18, M24 and M30. They will be shared and used as
much as possible by all partners.
4.2.6 Social Networks and Social Media Strategy
The project will also give strong importance to the use of social networks, such as Facebook, Twitter and
LinkedIn, considered as invaluable tools able to favour a rapid and widespread communication of project
activities, results and news, while encouraging the debate among stakeholders on specific issues.
The project social media strategy relies on the concept of strengthening the project presence in Europe and
worldwide while leading to the project impact.
At the time of writing, SMART GROUND dedicated pages on Twitter, Facebook, and LinkedIn have been
already created. Each account is linked to the SMART GROUND website and is conceived to echo and
spread news on the project progress.
Therefore, the SMART GROUND social presence includes:
1) Twitter. The project account will be used to inform the broader community about news, events,
information, progress and achievements. Extensive use of Twitter is foreseen, creating weekly
posts. A project hashtag is created and promoted #SmartGroundProject. Several tools have been
set up in order to monitor the activity and reassess the project positioning: Twitter analytics,
Tweetchup, Tweetdeck and Klout.
Some hash tags related to the SMART GROUND topics have been already identified and will be used
to increase the project visibility and draw the Twitter members’ attention. Below, some examples
are listed.
Sectorial
General
#UrbanMine
#urbanmines
#circulareconomy
#EITRawMaterials
#Mining
#thinkcircular
#rawmaterials
#UrbanWaste
#wastemanagement
#resourcerecovery
#Landfill
#Rareearthelement
#CriticalMetals
#criticalrawmaterial
#H2020
#Horizon2020
#EU
#innovation
#HorizonMagEU
#thinkdif
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#recycledproduct
#EIPRawMaterials
Table 12: SMART GROUND related hash tags
2) Facebook. A Facebook page has been also set up targeting the trainees of the knowledge transfer
activities planned in the framework of WP4 of the project. Facebook is a channel that is adapted to
this audience.
3) LinkedIn. The SMART GROUND page serves as a platform for formal discussions, sharing best
practises, collection of information, and communication of the project results to experts. Individual
invitations will be sent out as soon as the stakeholder database is built (M18) to targeted contacts
in order to attract more members.
4) YouTube. A channel dedicated to SMART GROUND project will be created by M4 with the purpose
of broadcasting the project professional videos as well short amateur videos taken during external
events where SMART GROUND will be presented by the project partners.
4.2.7 Press Releases
Whenever the SMART GROUND project attains a relevant achievement, press releases will be sent out by email to draw journalists’ attention and stimulate them to produce articles on the topic of SRM. Moreover,
press releases will be published before relevant events, for example the launch of the first release of the
SMART GROUND Databank and Service Platform (M12) or the project final conference (M30).
Each partner is responsible for publishing at least a press release per year, in relation to the activities to be
carried out. Thus, at least 28 press releases should be sent during the whole duration of the project. They
should be sent to journalists at a national, regional and local scale and also at European level, whenever
possible. They can also be spread through free information platforms.
Partners are committed to use the specific template (Annex 6) and use specific standard content (date, eyecatching headline, clear summary of the content to be put as first paragraph, contact details for requesting
more information, logo, EU emblem.).
4.2.8 Newsletters
Five issues of the project newsletters will be sent on a bi-yearly basis, starting from M6. The newsletter will
be developed in English, available both in HTML and PDF format and uploaded to the “Downloads” section
of the project website.
The newsletters will be sent to the partners’ networks and contact databases. The website of the project
will feature an option to allow interested parties to enrol for the newsletter.
The Figure below is a screenshot of the SMART GROUND website, showing the format created to sign up to
the project newsletter service.
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Figure 8: Subscribe section – Screenshot of the website
Each issue will be announced ahead of time through the project communication channels, including other
relevant newsletters and websites with the aim of maximise the outreach.
Each newsletter will include an overview of the last progress achieved, an outlook for the next period of
project activities and other relevant news concerning the project and surrounding environment.
4.3
Expected Impact of Communication Activities
The SMART GROUND communication campaign is expected to provide a significant support to the
achievement of the expected impact on the SRMs and waste management sector, ensuring the general
success of the project.
In order to measure the effectiveness of the action a set of KPIs and target values has been set, as
visualised in the table below.
Tool/Method
Logo and Graphic Identity
Project Brochures, Posters and Fact Sheets
Media Coverage
Social Networks
Press releases
Newsletter
Announcements on partners’ websites,
Press releases campaign, publication of articles
Target (By M30)
SMART GROUND imagery included in all project
C&D material/tool
At least 8000 brochures distributed
30 posters and 14 roll-up banners displayed
1500 project factsheets (downloaded/handed-out)
At least 30 speeches/interviews released
At least 200 posts
500 fans (Twitter and Facebook)
250 members (LinkedIn)
6000 visualisations
At least 28 press releases
At least 500 enrolment
At least 40 newsfeed published in the partner’s website
30 appearance of SMART GROUND in stakeholders’
websites
Table 13: Communication targets
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5
Synergies with Ongoing Projects and Initiatives
The SMART GROUND project prefigures to create and establish synergies and networking with other
projects and initiatives in order to:

Ensure that there is knowledge interchange among projects.

Tackle lack of access to good practices and bridging the gap amongst similar initiatives while
avoiding overlapping.

Maximise the dissemination of the results generated during the SMART GROUND project lifetime.
The synergistic approach with SG related projects and initiatives consists in:

Joint organisation of events and mutual invitations to participate in project workshops and
conferences.

Bilateral promotion of events and news by exchange of announcements published on the
respective project website, newsletters, and social media.

Project logo/graphics inclusion on the project C&D materials event posters, banners, presentations.
This activity will enable project partners also provide a basis for cooperation with other European
innovation procurement projects and platforms, for example attending project meetings to exchange
thinking and best practice and sharing methodologies for feedback and review.
The PROSUM project (Prospecting Secondary raw materials in the Urban mine and Mining wastes,
http://www.prosumproject.eu/ ) is a project that SMART GROUND is already in contact with.
In addition, SMART GROUND will establish synergies with REMEDIATE ETN (http://www.remediate.eu/ ), a
Marie Skłodowska-Curie Actions (MSCA) Innovative Training Networks (ITN) project (H2020-MSCA-ITN2014). This project is devoted to providing innovative research and training for more cost effective and
sustainable remediation of contaminated land.
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6
Monitoring and Evaluation
The WP Leader continuously evaluates impacts and results achieved through the C&D activities, by
benchmarking them against the deadlines foreseen in the time table and the set of KPIs.
The WP Leader is responsible for ensuring that all the activities are carried out in full accordance with the
present plan. If there are substantial differences between the planned targets and the actual impact, the
consortium will agree on the corrective actions to be undertaken in order to ensure the good quality and
the effectiveness of the C&D activities. In the case indicators of actual results are higher than expected the
consortium will opt for a revision of the initial benchmarks, in order to keep the high quality of actions
throughout the whole project.
Monitoring activities will rely on a strong involvement of all partners, which regularly (every 6 months)
receive a form on the results achieved thanks to their individual C&D action.
Furthermore, the WP Leader will circulate a semi-structured grid, to be completed by all the partners. For
the quantitative assessment, the following table visualises the information to be collected.
Type of dissemination and communication activities
Number
Exhibition
Press release
Brochure
Social media
Web-site
Training
Organisation of a workshop
Participation to a conference
Participation to a workshop
Video
Trade fair
Media campaign (e.g radio, TV)
Non-scientific and non-peer reviewed publications (popularised publications)
Press release
Participation to an event
Brokerage event
Pitch event
Participation in activities organised jointly with other H2020 project(s)
Table 14: Dissemination and Communication activities
Type of audience reached
(“multiple choices” is possible)
Estimated Number of persons
reached
Scientific Community (higher education, Research)
Industry
Civil Society
General Public
Policy makers
Medias
Investors
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Customers
Other
Table 15: Type of audience reached
The scientific publication will be monitored by using the table below (Table 16). Publications accessible via
OpenAIRE will be displayed automatically. Partners will only need to check if the publications are linked to
the project. In case of publications not registered via OpenAIRE, the project participants encode the Digital
Object Identifier (DOI) and all the rest of information is complete automatically.
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Type of
Title of
scientific
the SP
publication
(SP)
DOI
ISSN or
eSSN
[Article in
journal]
[Publication
in
conference
proceeding/
workshop]
[Books/Mon
ographs]
[Chapters in
books]
[Thesis/diss
ertation]
[insert
DOI
referenc
e]
[insert [insert
[insert
[insert
ISSN or authors' title of the number
eSSN
name(s)] journal]
of the
number]
journal]
[insert
month
and year
of the
publicati
on]
[insert
title of
the
publicatio
n]
Authors
Title of
Number, Publisher Place Year of Relevant Public & Peerthe
date
of
publicati pages
private review
journal or
publica on
participa
equivalent
tion
tion
[insert
name of
the
publisher
]
[insert
place
of
publica
tion]
[insert
year of
the
publicati
on]
[insert [YES]
first and
last page
of the
publicati
on]
YES]
[NO]
[NO]
Is/Will
open
access
provided
to this
publicati
on
[Yes Green
OA
[insert
the
length of
embargo
if any]
[Yes Gold OA
[insert
the
amount
of
processin
g charges
in EUR if
any]
[NO]
Table 16: Scientific publications
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6
Exploitation Plan
In the following paragraphs, the initial exploitation strategy has been defined at individual project partner
level and at the project consortium scale. The final exploitation plan will be presented in the D5.5 Business
Plan (due date M30)
The principal purpose of the exploitation strategy is to support project partners to turn their involvement in
the project and the project outcomes into benefits/return on investment, favouring the further
development of their current activities, and to possibly lead to the launch of new activities/business.
Depending on the partner, these benefits can be financial in terms of a new revenue stream that pays back
for the investment on the medium/longer run or non-monetary. As an illustration, non-monetary benefits
refer to the increased EU raw materials knowledge, better use of the existing standards, or being
recognised as an innovative company or cutting edge public authorities.
6.1
Exploitable Results
The SMART GROUND exploitable results include a wide range of outcomes that the project partners
generate all along the project lifetime. The following table visualises a preliminary list of the exploitable
results, their description, the project partner(s) that owns the result, the key applications, the expected
time for the application and the exploitable path(s).
Expected
Result
General assessment of
SRMs in EU
Characterization of target
pilot landfills
& modelling
the potential
sites
Recognized
interfaces
with existing
national databanks
Novel characterisation
methods
Description
Owner(s)
Key
Applications
A first estimate of the SRM
availability across EU. Integration of data from different
platforms and information
sources, Generation of new database interfaces for target pilot landfills selected and foundation for standardisation of
information collection.
Geophysical data, physical
analysis, mineralogy data and
ore potential estimate of pilot
landfills, results of spatial analyse, results of geochemistry.
MAMK,
GTK, MS,
VTT, UP,
BZN,
UNITO,
IMAGEO,
CU,
RP,
BIOAZUL
 Waste management
strategies.
 Decision
making.
MAMK,
GTK,
IMAGEO,
VTT, UP,
BZN,
UNITO,
IMAGEO,
CU,
RP,
BIOAZUL
 Landfill exploitation.
2-3
years,
project
duration
Generation of new database
interfaces for national databanks.
IMAGEO,G
TK, MAMK
Project
duration
Novel hybrid methods tested at
9 pilot sites and evaluation of
their potential use.
IMAGEO,
GTK,
MAMK,
BIOAZUL
 Waste management
strategies.
 Decision
making
 Landfill exploitation
www.smart-ground.eu
Timetable for
applicati
on
1-2 years
postproject
1-2 years
Exploitation
path(s)
Exploitation as further research by
RTD project partners and BIOAZUL.
Commercial exploitation by pilot plant
end-users as early
adopters of the
SGD. A specific
model for the exploitation will be
developed.
Exploitation for further research projects.
Exploitation
by
end-users. Free license access.
Industry partners
exploitation.
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New RFID
traceability
system
Protocols
concerning
the most
suitable
methods for
the data collection/characterization
of the various
types of landfills
Cost Benefit
Analysis
Methodology
Environmental
Analysis
methodology
3
The logistical management of
material flows via RFID will be
introduced the MS waste management pilot plant.
This will dramatically enhance
the knowledge of the material
flow management in the waste
management industry. The
identification of the SRM reserves created in future.
A standard e-sheet for the different level data collection to
the databank will be created.
MAMK,
MS, UNITO
 Waste management
procedures
 SRM trade
1-2 years
End-user MS exploitation in their
commercial activities.
MAMK,
GTK,MS,
VTT, UP,
BZN,
UNITO,
IMAGEO,
CU,
RP,
BIOAZUL
 Analysis of
the SRM potential
of
landfills
 Landfill exploitation
1-2 years
postproject
Further research.
Development of a tailor made
CBA methodology for the SG
application. It will enable future
landfill mining initiatives to assess the financial profitability
rate of their planned investment (i.e. calculating FNPV/C
and FNPV/K), assess the volume
of risk attached to these investments (i.e. prepare the sensitivity analysis and quantitative
risk analysis), and monetize the
expected environmental effect
of these planned investments
(i.e. calculating ENPV). All calculation will be in line with the
methodology as described in
the Guide to Cost-Benefit
Analysis of Investment Pro3
jects , enabling the financing of
transferability and replicability
through ERDF, Cohesion Fund,
EFSI and European Investment
Bank project financing.
Tailor made methodology for
the SG application will be developed.
MKM
 SRM trade.
 Landfill exploitation.
<1 year
postproject
MKM exploitation
as commercial service.
BZN,
all
WP2 partners
 Decision
making.
 Waste management
strategies.
Postproject
Exploitation as a
commercial service.
http://ec.europa.eu/regional_policy/sources/docgener/studies/pdf/ cba_guide.pdf
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SG Databank
and Service
Platform
enabling information
storage,
query analysis and visualization
This framework will enable the
storage, query analysis and
visualization of relevant information. It probably will include
several subcomponents:
ATOS and
potentially
all
WP3
partners
(UNITO,
BIOAZUL,
RP)
 Landfill exploitation.
Digital and
hard copy
training materials
Information material packs. EUwide training courses.
CU,
UP,
WP4 partners
Best practice
guidelines
and recommendations
Collected during the project duration. They will provide the
starting point for post project
regulatory and best practices
activities.
CU,
UP,
WP4 partners

Database.

Client application.

Different services (to be
defined).
<1 year
post
project
License as open
source.
ATOS and co-owners may exploit it
commercially as a
consultancy
service.
 Waste management
practices.
4-6
months
post
project
 Decision
making.
At
the
project
completion
Embedded
resource
materials
generated in the
project into dedicated, specialised
courses at postgraduate levels and
accredited courses
for CPD.
Standardisation/Re
gulations.
 SRM trade.
 Decision
making.
 Waste Management.
Table 17: List of Exploitable Results
6.2
Context and Value Proposition
According to the EU Commission (2014, Report on Critical Raw Materials for the EU), the availability of essential RMs is increasingly under pressure in the EU. The 13 RM considered Critical, due to their economic
importance and the high relative supply risk, are figured below (Figure 8).
Figure 9: Economic importance and supplying risk of Raw Materials (EU Commission, 2012)
4
4
http://webcache.googleusercontent.com/search?q=cache:7HskYbOB1_cJ:ec.europa.eu/DocsRoom/documents/1001
0/attachments/1/translations/en/renditions/native+&cd=1&hl=en&ct=clnk&gl=it
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The EU is one of the main importers of Critical Raw Materials (CRM) and Industrial Minerals (IM) from nonEU countries. The supply of those materials is dominated by China (which supplies antimony, fluorspar, gallium, germanium, graphite, rare earths, tungsten), followed by USA (10%) and Russia (3.9%).
Figure 10: World production of Critical Raw Materials (EC, 2014)
5
On the other hand, Europe is nearly autonomous in feldspar production thanks to the exploitation of
Secondary Raw Materials (SRM) from quarry dumps and from ceramic waste recovery.
In this context, the secondary supplies represent the unique viable path to drastically reduce the
dependence on international markets for the provision of RM, essential for the EU Member States
economy and business. However, some barriers prevent the uptake of SRMs in the economy, according to
the EC. As illustration, the main factors that inhibit the smooth access to SRMs are the absence of adequate
collection systems and difficulties on cross-border circulation of secondary raw materials. The chance to
recover strategic RM from mining and industrial dumps (both waste in ancient dumps and fluent waste
from mining activities) are going to be investigated by the SMART GROUND project partners, which are
currently working on creating a databank that favours the exchange of information of RMs and the
knowledge sharing at multiple level.
Secondary raw materials still account for only a small proportion of materials used by EU large, small and
medium enterprises. Thus, SGD, gathering technical, regulatory and economic information on the
availability of SRM across the EU territory, provides a better insight into raw materials stocks and flows at
EU level, bringing economic benefits, contributing to innovation, growth and job creation.
Value proposition: The SMART GROUND Databank value proposition consists in providing stakeholders all
along the value chain with a single database that integrates data on SRM coming from urban, industrial and
mining dumps at EU level.
It is conceived as an online inventory of the available mining dumps, waste deposits, and existing
technologies that allow a second exploitation of the waste materials.
5
Report on Critical raw materials for the EU, http://europa.eu/rapid/press-release_MEMO-14-377_en.htm
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The integrated datasets include a selection of SRM flows and reserves availability, traceability legislation,
environmental impact, RM characteristics (as volume, localisation potential markets that can absorb and
use such materials, etc.), monitoring of dumps.
In addition, SGD features data on disposed organic wastes and on components that can be utilized as a
SRM in energy production (i.e., landfill gas, materials for incineration), soil stabilization, fertilization and/or
landscaping. Moreover, new data will be collected during the WP1 and WP2 activities and integrated in
SGD with the already existing RM and Waste databases.
Data on SRM reserves and the key RM (CRM, ores, metals), as well as materials that are cost effective and
multi beneficial to utilize (as waste to energy, waste to raw materials, waste to nutrients) will assist the
enhanced landfill mining in the future and SRM trade from the identified resources.
Development of suitable screening and evaluation methods of different types of landfills will potentially
lead to an important increase of recovery of key RM (particularly, CRM) for the EU.
The databank will therefore serve as a platform elaborating data to make it immediately readable and
accessible to the end-users.
Since SMART GROUND project aims also at developing procedures to promote the recovery of SRM from
dumps, it contributes to securing sustainable supplies of RM, in accordance with the Strategic
Implementation Plan of the EIP on Raw Materials.
Gain Creators: The SGD will collect and process crucial data about SRM reserves (location, content of
deposits, reusability of SRMs, landfill storage information), integrating scattered data already existing with
new data from the current SRM resources in the landfills and waste flows in EU countries. Such information
is essential for:

Decision-making processes at multiple levels (Regulatory perspective).

Boosting new researches connected to new technologies development and application (Research
perspective).

New business opportunities for large, medium and small enterprises in RM and SRM sector as well
as increased job opportunities (Commercial perspective).

Technical openings in the field of the eco-innovations related to the SRM mining, raw material
supply, developed identification techniques of the SRM deposits (Technology perspective).
The SGD will be structured in two sections regulated by different access rules: open and private. The open
section will gather updated information from the RSMs and/or the potential landfills for (i) the raw material
trade, (ii) business opportunities for mining companies and (iii) further research. The private section will
host, for example, the specific traceability information for the waste management companies, landfills or
municipalities for the disposed waste flows, so that they could be located and utilized whenever it is
necessary. Due to the heterogeneity of the data and access control needs of the data providers, different
data licensing options (e.g. private data, completely open data, open for research) will be provided.
The following list presents a preliminary overview of the data that will be available on SGD:
• General information of the SRM reserves and landfill types in EU, based on legislation and knowledge change between the partner nations.
• Information of the SRM potentials and waste streams from the already existing sources.
• National databanks and applicable surveillance information from the waste producers (e.g., available/applicable SRM data from the national open registers).
• Location information of potential landfill sites.
• Identified potentials of the waste deposits (Metals, CRM, content of deposits, waste to energy.
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 SRM and related characteristics of the landfills (Environmental, LCA and economical aspects).
 Meta-data of the data collection methods from the landfills.
• Logistical data (RHFID) and online data for the primary use of the waste management and
development of the closed cycle raw material reserve.
• Authorizations.
• Georeferentiation (point geographic coordinates).
 Year management of waste disposed of (qualitative data on the types and quantities of waste sent
to t / y for each waste code in accordance with the European Waste Catalogue.
 Annual management data on the quantities of percolate and biogas extract captured.
 Mining landfills data: localization, minerals mined, years of activity, underground/open pit operation, minerals or metals contained in waste material, landfill type, landfill position (active or
closed).
Pain relievers: Besides the huge issue of the production of wastes, the continual depletion of the
RM/mineral resources and scarcity of disposal land, also the primary procurement of RM is becoming
unsustainable and onerous for the EU business.
The SMART GROUND project prior to the provision of the SRMs platform to external stakeholders, offers
partners involved in the project with an overview on new and state of the art technologies and research, a
natural assessment of the applicability of those and the exchange of information about current problems,
future trends and challenges. Collected information from the SRM reserves and their potentials for the
utilization in material and/or in energy will produce cumulative information flow that could be utilized as
background information in the decision making related to the material-/energy efficiency, material supply
and business opportunities. In addition, SGD provides users with comparison (across the EU) of the
different national legislation as well as guidelines to exploit, eventually, SRM from landfills (indicating from
which kind of landfills/dumps) and of the national procedures to obtain a CE label for different recycled
products (and/or SRM). Thanks to these comparisons it will be possible to create a proper and shared “EU
guidelines for SRM exploitation from dumps” (useful for industries and public bodies), a common EU
legislation about dumps exploitation/management (useful mainly for public bodies) and a best practice
“hand book” (useful mainly or industries) to obtain CE label for recycled product (or SRM).
Market Study and value chain: The waste production in 2012 (last data available by EUROSTAT) in EU-28 is
about 2.5 billion tons (Figure 12). In particular, two activities generated significant levels of waste:
Construction (32.66%) and Mining and Quarrying Waste (29.19%). In the EU-28, 922 million tonnes of waste
excluding major mineral wastes were generated in 2012, equivalent to 37 % of the total waste
generated. Compared with 2010, the quantity of waste generated by mining and quarrying and by
agriculture, forestry and fishing diminished considerably by 25% and 49% respectively over the period
under consideration, while the amount of waste generated from water and waste management (61% ) and
from construction (45% ) grew at a rapid pace.
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D5.1 Dissemination and Exploitation Plan
Figure 11: Waste generation, 2012 (1000 tons). Source: Eurostat 2012
6
In 2012, 2302 million tonnes of waste were treated in the EU-28. In details, almost half (48.3%) was
landlfilled, 36.4 % of the waste treated was subject to recycling, 9.3 % was backfilled, the remaining 6.0 %
28 was sent for incineration: 4.4 % with energy recovery and 1.6 % without.
Waste disposal of 35.9 million tonnes accounted for almost half (47.8 %) of the hazardous waste that was
treated in the EU-28 in 2012 (see Table 4). Some 10.5 million tonnes (or 13.9 %) of all hazardous waste was
incinerated or used for energy recovery, and 28.8 million tonnes (or 38.3 %) was recovered.
Solid-waste management/ recycling industries in EU have a turnover of around €137 billion (i.e. 1.1% of the
EU’s GDP) and provide jobs for more than 2 million people. If Member States increase their recycling of
wastes from the current 38% to 70% (according to the EC/2008/98) at least half a million new vacancies
across Europe will be created (EC, 201011).
6
http://ec.europa.eu/eurostat/statisticsexplained/index.php/File:Waste_generation_by_economic_activity_and_households,_2012_(1000_tonnes).png
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With regard to mining waste, some thousand mining sites (including those exploited for ferrous, nonferrous metals, industrial minerals and coal) have been identified within the EU (BRGM, 20017); almost all
metal and coal mining is closed, while the majority of industrial-minerals mining is still active.
With respect to waste management, the EU also faces large differences amongst its Member States. In
2011, while six Member States landfilled less than 3% of their municipal waste, 18 landfilled over 50%, with
some exceeding 90%.
In this context, the key actors that will benefit from the SGD tools and services are figured below.
Tra de/i ndus try a s s oci a tions
NGOs
DEMAND FOR
METALS AND
MINERALS
ADVISORY
SERVICES
Mi ni ng a nd
proces s i ng wa s te
Wa s te Ma na gement
La ndfi l l s opera tors
compa ni es
Recycl i ng technol ogy
provi ders
La ndfi l l s creeni ng
s ervi ces
Equi pment s uppl i ers
Logi s tics compa ni es
Ma nufa cturi ng
i ndus tri es
Ma rket
a na l ys ts
Di s tri butors
Energy i ndus try
Retai l ers
Tra ns port s ector
Cons ul tants
R&D (Academia and Research Centres)
Society
Governmental organisations
Loca l Communi ties
EU ci tizens a nd cons umers a s
us ers of SRMs products
Authorities and Agencies
Geological surveys
EU Goverment
Centra l Government
Provi nci a l /
Regi ona l
Government
Muni ci pa l
Government
Envi ronmental , Mi ni ng, other Authori ties
Medi a
Figure 12: SGD Key actors
Industrial actors will benefit from the interoperability database through the SRM reuse/recovery. It will
lead an improvement in the competitiveness of European industries in waste management, creating
greater value added to the economy and more jobs. Through SGD, industries will have the chance of
making business with more and more partners from all over Europe, as the exchange of information and
business matching will be favoured by the SG platform.
Public authorities will have the possibility to be part of the dialogue among researchers, industries and
citizens. Open dialogue will allow public authorities to improve their decision-making procedures for the
elaboration of policies on waste management.
Scientific actors will benefit from SGD by become members of this platform hub. This will help them to be
recognized as experts in SRMs field and enables them to present their expertise to an interested public.
Considering that SMART GROUND aims to enhance knowledge in order to improve the sustainable supply
of raw materials, the scientific partners will benefit from this dialogue by a) Increasing cooperation with industries, b) Identification of new areas of research.
Potential for 2020: The EC adopted a Circular Economy Package in July 2014 accompanied by a legislative
proposal for the review of waste legislation8. This approach lays on the concept of “Turning waste into a
7
8
BRGM, 2001. Management of mining, quarrying and ore-processing waste in the European Union
http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52014PC0397
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Investors
ICT services and tools provider
Recycl i ng Compa ni es
Envi ronmental NGOs
DISTRIBUTION AND
RETAILS
SUPPLY OF METALS AND MINERALS
D5.1 Dissemination and Exploitation Plan
resource” in order to increase resource efficiency. The EC is delivering measures to cut resource use,
reduce waste and boost recycling and set some targets to be achieved by 2030 as:
•
•
•
•
Recycling 65% of municipal waste.
Recycling 75% of packaging waste.
Reducing landfill to maximum of 10% of all waste.
Simplify and improving waste definitions and harmonise calculation methods.
According to the EC, the Circular Economy will lead to:
• The saving €600 billion for EU businesses, equivalent to 8% of their annual turnover.
• Creation of 580,000 jobs.
• Reduction of EU carbon emissions by 450 million tonnes per year.
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6.3
Exploitation at Partners Level
Taking into account the above context, partners have formulated their individual intentions, detailed
below, demonstrating their strong engagement to exploit the project results to support their own business
and activities.
6.3.1 ENCO SRL (ENCO)
Experienced advisor to both private business and public authorities involved in local development and
territorial marketing, ENCO carries out merger and acquisition activities and assists SMEs in participating in
EU R&D projects and accessing EU funds.
Role in the project: ENCO, with an extensive experience in the management of international and national
projects, is the Project Coordinator of SMART GROUND, providing also its knowledge and expertise in
knowledge transfer, dissemination and exploitation activities.
Exploitation intention: ENCO is interested to exploit the knowledge acquired all along the project lifetime to
facilitate the market penetration of SGD, to extend its client portfolio and improve its position within the
ecologically and economically rational waste management sector as well as increase its competitiveness in
medium and long-term offering a wider range of consultancy services.
6.3.2 MIKKELIN AMMATTIKORKEAKOULU OY (MAMK)
MAMK is a higher Finnish education institution that profiles as a strong implementer of research, development and innovation activities (RDI). The special strengths of the RDI expertise are on the fields of the
Materials, Technology and Environmental Safety such as on the field of the Digital Archiving and e-Services.
Role in the project: MAMK is participating in the implementation of the WPs 1, 3 and 4 of the SMART
GROUND project. MAMK is leading the WP1 information collection such as leading the tasks in the WP4,
where the training programme is developed. MAMK is also strongly contributing to the development of the
databank (WP 3, namely RFID pilot, Open data, Data archiving). During the implementation of the SMART
GROUND project MAMK is integrating with the Kymenlaakso University of Applied Sciences (Kyamk).
Exploitation intention: Use of the knowledge generated in relation to collected data, data processing and
landfill mining for further research/training activities. In addition, MAMK has interest in future operations
(namely, commercialisation options/standardisation) of the SMART GROUND system and tools.
6.3.3 GEOLOGIAN TUTKIMUSKESKUS (GTK)
GTK is a national geological research centre operating under the Ministry of Employment and Economy.
GTK provides consultancy services and basic geological information essential for assessment of raw
materials, nature conservation, environmental studies, land use planning and for new applications. The
Research Center is member of the EIP on raw materials.
Role in the project: GTK is involved in WP1, collecting and producing complementary data of the landfill
potentials, screening methods and the potential deposits in the pilot in Finland. GTK also provides input
data for the economic analysis of the profitability of the landfill mining. Furthermore, GTK will give its
support in training courses preparation and dissemination activities, implementing EIP on raw materials.
Exploitation intention: Use of knowledge generated in relation to the geophysical and geochemical
techniques to be able to effectively investigate and model abandoned landfills and their metal content. Use
of knowledge generated in relation to geophysical and geochemical techniques for further research of 3D
tomography and data integration techniques.
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6.3.4 METSASAIRILA OY (MS)
MS is a municipal waste management company. The company works in the general waste management and
landfill operator focusing in particular on hazardous waste, WEEE and municipal wastes. Waste recycling is
a must for Metsäsairila, the company is involved in a lot of activities to allow the reuse and recovery of
secondary raw materials.
Role in the project: MS is participating mainly in WP1, by providing landfill and waste information useful to
the project activities and in particular SRM profitability information and collaborating in pilot and analysis.
The company will also contribute to populate SMART GROUND database.
Exploitation Intention: Early adopter/end-user of the SMART GROUND system in their waste management
plant.
6.3.5 RAMBOLL FINLAND OY (RAMBOLL)
RAMBOLL is a leading engineering, design and consultancy company founded in Denmark in 1945.
RAMBOLL constantly strives to achieve inspiring and exacting solutions that make a genuine difference to
our customers, end-users and society as a whole. RAMBOLL works across the markets: Buildings, Transport,
Planning & Urban Design, Water, Environment & Health, Energy, Oil & Gas and Management Consulting.
Role in the project: RAMBOLL is mainly involved in WP1 carrying out field sampling and measurement
ativities and analyzing data.
Exploitation Intention: RAMBOLL left the project on 2nd December 2015.
6.3.6 PECSI TUDOMANYEGYETEM - UNIVERSITY OF PECS (UP)
With its ten faculties, more than 20,000 students, 2,000 teachers and a broad range of training and degree
programmes the UP plays a significant role in Hungarian higher education. The mission of the UP as a
regional knowledge base is to help develop innovation-oriented and knowledge-based economy, create the
environment that is necessary for the optimal flow of knowledge between local knowledge bases and
innovative entrepreneurs, and promote innovative activities.
Role in the project: UP delivers technological and process engineering data concerning the recovery and
utilization of useful components from dumps and landfills based on the literature and earlier experiments.
Furthermore, UP is involved in the planning and execution of three pilot samplings: on municipal landfill
mine gangue dumps in Hungary. The study on the operational and monitoring requirements of the landfills
before, during and after the raw material mining process will be carried out. UP also contributes to the
development of training materials, organization of trainings and transfer of information to civil
organizations and municipalities.
Exploitation intention: UP is interested in further research in the area of waste management and resource
recovery. In addition, UP has interest in future commercialisation options/standarisation of the SMART
GROUND system and tools.
6.3.7 BAY ZOLTAN ALKALMAZOTT KUTATASI KOZHASZNU NONPROFIT KFT (BZN)
BZN is a Hungary's leading network of applied research institutes. Its objective is to improve the
competitiveness and efficiency of enterprises in Hungary through successful innovation and technology
transfer, in close co-operation with domestic and leading foreign partner institutions. The main R&D
activity areas encompass: Material science, nano- and laser technology, Biotechnology, Information and
communication technology, Environmental industry, Logistics and industrial production technology,
Mechanical, physical, chemical-analytical measurement technology, Genomics, Control technology.
Role in the project: BZN is the WP leader of WP2 that focuses on environmental, social and socio-economic
assessment, involving the knowledge share for other work packages (especially for WP1, WP3). Besides,
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BZN will contribute to dissemination activities as well as stakeholder analysis and business plan for the
project. BZN together with the other Hungarian partners wants to achieve trailblazer competence in
Hungary on the SMART GROUND related topics.
Exploitation intention: Knowledge planned to be utilized in further projects involving other R&D
institutions, companies, regional/national decision makers.
6.3.8 MKM CONSULTING MERNOKI KORNYEZETVEDELMI ES MENDZSMENT TANACSADO
KORLATOLT FELELOSSEGU TARSASAG (MKM)
MKM is market leader in waste management consultancy in Hungary. The company has several years of
experience in managing and implementing environmental and consultancy services and generated project
in waste management system development and landfill recultivation throughout Hungary. MKM is
experienced in preparing waste management policy analysis on national and EU level, and prepared several
complex cost-benefit analyses (including financial, sustainability, sensitivity, environmental and risk
analysis) for Hungarian waste management development projects.
Role in the project: MKM main activities include researching the recycling potential, barriers and factors
affecting to the utilization of the raw materials, with a specific focus on: (i) technological and legal aspects,
comparison of cost of first and secondary raw materials from different waste stream. (ii) Identification of
barriers for utilization of secondary sources. (iii) Mapping up possible synergies between European
countries (sources, demands, co-operation), defining future scenarios.
Exploitation intention: Based on the state-of-art analysis and the results of national pilots, a cost-benefit
analysis assessment tool will be developed, which will be enable future landfill mining initiatives to assess
the financial profitability rate of their planned investment (i.e. calculating FNPV/C and FNPV/K), assess the
volume of risk attached to these investments (i.e. prepare the sensitivity analysis and quantitative risk
analysis), and monetize the expected environmental effect of these planned investments (i.e. calculating
ENPV). All calculation will be in line with the methodology as described in the Guide to Cost-Benefit
Analysis of Investment Projects, enabling the financing of transferability and replicability through ERDF,
Cohesion Fund, EFSI and European Investment Bank project financing.
6.3.9 UNIVERSITA’ DEGLI STUDI DI TORINO (UNITO)
UNITO is one of the most ancient and prestigious Italian universities, with about 70.000 students, 4.000
academic, and 1800 post-graduate and postdoctoral students. UNITO is active at international level through
involvement of its researchers in several international projects, establishment of joint educational courses,
such as bi-national degrees and international PhD programmes, through the subscription of formal
cooperation agreements (roughly 450) with institutions around the world. It has a long record in
participating in European projects.
Role in the project: Scientific Coordinator of SMART GROUND project, UNITO is mainly involved in WP1,
WP2 and WP3, and, therefore, it contributes in the data collection, environmental impact assessment, and
in the development of the SGD platform specification and repositories management. UNITO will also
contribute to knowledge transfer, dissemination and exploitation activities.
Exploitation intention: Use of the knowledge generated in relation to mine waste management, to recovery
of Secondary Raw Materials from mining waste, impacts on soil, water and air due to mining activities, for
further research/training activities. Use of knowledge generated in relation to recycling activities and to
best practices to boost mining waste recovery for possible post-project industrializations phases (to arrange
with companies involved in recycling activities).
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6.3.10 IMAGEO SRL (IMAGEO)
IMAGEO is a spin-off of the Turin University; main activities are recognition, prevention and management
of the hydrogeological risk. The company is specialized in the study, geological, geomorphological,
geomechanical, hydrogeological characterization and in the monitoring of unstable slopes, landslides,
glaciers throughout the use of innovative high-precision technologies (Laser Scanner, differential GPS).
Role in the project: IMAGEO is involved in WP1 by providing topographic and morphologic characterization
of test-sites by Lidar (Terrestrial Laser Scanner) and aerial photogrammetric survey; detailed reconstruction
of the topographic surface; volume evaluation of raw materials in each site.
Exploitation intention: Use of knowledge generated in relation to site survey to develop best practices to
topographic 3D survey, imaging and 3D modelling. Interest in future commercialisation of the SMART
GROUND technologies: topographic 3D survey, imaging and 3D modelling.
6.3.11 ATOS SPAIN SA (ATOS)
ATOS SE (Societas Europaea) is a leader in digital services with 2014 pro forma annual revenue of circa € 11
billion and 93,000 employees in 72 countries. Serving a global client base, the Group provides Consulting &
Systems Integration services, Managed Services & BPO, Cloud operations, Big Data & Cyber-security
solutions, as well as transactional services through Worldline, the European leader in the payments and
transactional services industry. With its deep technology expertise and industry knowledge, the Group
works with clients across different business sectors: Defense, Financial Services, Health, Manufacturing,
Media, Utilities, Public sector, Retail, Telecommunications, and Transportation.
Role in the project: ATOS has a strong involvement in the Databank creation (WP3), bringing its expertise in
the design of open, interoperable and standard-based architectures in the geospatial and environmental
domain. It will also lead the implementation of the SMART GROUND heterogeneous repositories and web
client to interact with it. ATOS will also support the preparation of training courses and will be actively
involved in the dissemination and exploitation of results.
Exploitation intention: The components developed by ATOS will probably be licensed as open source.
However, ATOS will acquire useful knowledge during the design of the architecture, configuration of the
repository and development of the client application and services that comprise the SMART GROUND
service platform. The results of the platform customised to fulfil SRM requirements will help ATOS to
enhance ongoing and future projects, both commercially and research projects with better and stronger
products and new services for the public sector and other private companies within the SRM value chain.
More specifically ATOS can use the knowledge acquired in the project to offer consultancy services to adapt
SMART GROUND features to the needs of target organisations. ATOS will initially focus its efforts in Spain,
addressing public data providers and users such as regional environmental agencies, and SMEs dedicated to
environmental analysis and services to the public agencies and other companies involved in the waste
management and SRM value chain. Under the assumption that “SMARTGROUND service platform as a
whole” is commercialized, ATOS is willing to collaborate with the different partners that in turn will
contribute e.g. with thematic expertise in the exploitation of the service platform.
6.3.12 CRANFIELD UNIVERSITY (CU)
CU is one of the top five research-intensive universities in the UK and has an unrivalled reputation for
transforming cutting edge technology, management and science into practical, life-enhancing solutions. CU
has an extensive track record of applied scientific research, teaching and consulting for the waste and
resource management industry. As an exclusively post-graduate centre of excellence our research, teaching
and consulting is driven in response to questions and providing technology solutions for ‘real-world’
problems.
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Role in the project: CU is responsible for WP4 – Implementing training and Networking and contributing to
WP1 Characterisation and modelling of potential sites and WP5 dissemination and exploitation.
Exploitation intention: Enhancing teaching and research impacts in Environmental technology by
embedding findings in CU master courses programme in Environment and Energy. Building up sustainable
relationships with project partners. Increasing impact through the exchange of expertise, knowledge and
insights with a range of organisations, groups and people in the field of waste and resource management
and circular economy.
6.3.13 REGIONE PIEMONTE (RP)
Regione Piemonte is an Italian public administration. Its Environment Department manages the
programming tasks and projects for the protection and exploitation of the air and water, protection of the
protected areas, strategic environmental evaluation and impact assessment, energetic saving, reclamation
polluted areas. The Environment Department is in charge of waste management, planning and defining the
regulation of the waste cycle with the finality to reduce the quantity and the dangerousness of it, to
promote the re-use and preparing for the re-use, to increase the quality of selective collection, the waste
recycling and recovery, including energy recovery, to promote the use of the goods produced from recycled
material, as well as to limit the use of the waste dumps.
Role in the project: RP support will be finalized to the identification of the data required for the project; to
assess the information currently available in the regional archives (computer and paper), to analyse and
compare all the information in order to make them consistent and available.
Exploitation intention: Use of the knowledge generated in relation to improve decision-making procedures
for the elaboration of policies on waste management and to improve the knowledge of the environment.
Contribute to improve the public access to data and information on the availability of raw materials and on
waste management. Use of the knowledge generated in relation to waste recovery for further
research/training activities. Early adopter of the SGD and Service Platform.
6.3.14 BIOAZUL (BIOAZUL)
BIOAZUL is an engineering and technological consultancy focused on the environment. BIOAZUL offers
customized solutions for treatment of industrial and urban water based on technologies result of research,
development and innovation work carried out by the company, offering customers a wide range of
engineering services. BIOAZUL goal is to integrate environmental and economic sustainability, energy
efficiency and put our knowledge at your service to provide the most competitive solutions. One of the
aspects that distinguish us from our competitors is our proven ability to design and adapt technologies to
the specific requirements of each client.
Role in the project: BIOAZUL is the Leader of task 5.4: Development of SMART GROUND business plan,
Leader task 4.1: Stakeholder analysis. BIOAZUL is also involved in the following activities: Potential sites
characterisation and modelling, Materials flow, socio-economic and environmental impacts,
Implementation, training and networking, Dissemination and exploitation.
Exploitation intention: Preferential use of the knowledge generated for further research activities and
possible commercial exploitation (TBD) of the SMART GROUND system after the post-project
industrialisation phase (and collaboration in the industrialisation phase as required). BIOAZUL intends to
work on the marketing and business development of the SGD and Service platform during commercial
exploitation. Use of the knowledge generated in relation to waste recovery for further research/training
activities.
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6.3.15 Teknologian tutkimuskeskus VTT Oy (VTT)
VTT is a large internationally networked R&D centre for applied research in Northern Europe, harnessing
high technology to develop scientific solutions for sustainable development and creating new business
opportunities. VTT has deep knowledge and long experience in technologies for recycling and recovery of
valuables from mineral and metal containing wastes, including mining waste, slags, ashes and wastewater.
One of VTT’s strengths is integration of the competences of several research teams in development of
recycling solutions. The competence areas include mapping and characterisation of waste, mechanical,
optical and hydrometallurgical separation methods, process and reaction modelling as well as sustainability
and risk analysis methods.
Role in the project: VTT is mainly involved in WP1 carrying out field sampling and measurement activities
and analyzing data.
Exploitation intention: With further experience gained in the SMART GROUND project VTT aims at
cementing its position as a national leader in knowledge regarding secondary raw material sources. VTT
also seeks to exploit the network built in the project in future research activities.
6.4
Exploitation at Consortium level
As already stated, the exploitation plan is the strategy and process that allow the capitalisation of the
tangible and intangible results of the SMART GROUND project, optimise their value, enhance their impact
and facilitate their integration at multiple levels.
To secure the sustainability of SGD, which is the principal output of the project, the consortium has agreed
to invest significant efforts to promote the use of SMART GROUND solutions and tools across Europe. To
succeed the consortium will prepare a business plan associated with the commercial/business exploitation
of the project results. The philosophy at the base of this exploitation is a paradigm shift towards the reuse
of SRM across the EU territory and promoting best practices associated with the SMART GROUND
approach.
According to the DoA, the project partners in order to keep the main output of the project operative,
namely the SGD, all data sets contributed into the platform will be cured and preserved for access and use
by periodically refreshing the files, planning for obsolete technology and migrating content into new
formats and industry standards before a technology becomes obsolete, and storing descriptive metadata
and documentation along with the data sets.
The project partners also consider two alternative possibilities:

Establishing a multi-institution “SMART GROUND Centre” whose primary role will be to develop
and implement a business plan and pricing strategy to sustain SMART GROUND beyond the project
lifetime.

Targeting a formal Memorandum of Agreement with Regione Piemonte stating that in the event
that SMART GROUND is no longer able to support maintenance, the archived content will be
curated by them.
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7
Conclusions
The hereby document details the C&D measures aimed at fostering the maximization of the expected
impacts of the project. More precisely, after describing which audiences are targeted by the project C&D
activities, it explains where and how to communicate the project and disseminate the results of SMART
GROUND. In order to evaluate the quality of the C&D action, a set of KPIs and target values have been
provided.
The C&D strategy here presented is subject to continuous update, corresponding to the progress of the
project and the generation of results of the project, which will be reflected by changes made to this
document throughout the life cycle of the project.
The document also outlines the preliminary list of the exploitable results, and presents how partners would
exploit the expected project outcomes, the key applications, and the foreseen time for the application. In
addition, a first exploitation strategy at the consortium level has been developed.
Final individual (partner level) and joint (consortium level) exploitation paths will be discussed in
Deliverable 5.5 Business Plan, (due date: M30).
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8
Annexes
8.1
Annex 1: Project Banner
Figure 13: Banner and Website Slider no 1
Figure 14: Website Slider no 2
Figure 15: Website Slider no 2 with Text
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Figure 16: Website Slider no 3
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8.2
Annex 2: PowerPoint Template
Figure 17: Cover page
Figure 18: Contents page
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Figure 19: Master page
Figure 20: Back page
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8.3
Annex 3: Press Release Template
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8.4
Annex 4: Newsletter Template
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8.5
Annex 5: Report of the Event – Template
EVENT (name)
[Name of the event]
Location & Date
[City, (Country), day1 – day2 –Month Year]
URL link
http:
Participant partner/s
[NAME OF THE PARTICIPANT PARTNER/S]
Links to the related
presentations/publications
[If it is published on the event website (URL of the external website that hosts
the presentation/publication)
If it is not published on the event website (URL of the presentation uploaded
to the SMART GROUND repository)]
Event description
The main objective of the conference:
Type of audience reached
(“multiple choices” is
possible)
[Scientific Community (higher education, Research)
Industry
Civil Society
General Public
Policy makers
Medias
Investors
Customers
Other]
[Number]
Estimated Number of
persons reached
Conclusion
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8.6
Annex 6: Project Brochure
Figure 21: External side
Figure 22: Internal side
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8.7
Annex 7: Google Analytics First Report (M2-M3)
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