2016
Ⓐ✎✄ツ♪☏☼
GABRIEL CARAMELO ECCHER
MORE AT HTTP://CR-ML.CC
ABOUT
Hello there,
I’m Gabriel Caramelo, I am a strategist and entrepreneur from São Paulo.
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During the past 8 years I have developed my experience in communication strategy, digital strategy, brand building and
business administration by working in blue-chip companies, creative agencies and startups such as Red Bull, MINI &
BMW, Ogilvy & Mather, Hibü Texas and Agência Africa.
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Working on these companies I helped to build some projects that I’m proud of, such as the Fifa 2014 World Cup
sponsorship campaign for Itaú, a Red Bull art residency in São Paulo, the launch of BMW & MINI social profiles in 2011, the
launch strategy for Dove Men+Care and some campaigns for Budweiser and ESPN as strategy manager at Agência Africa.
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Besides my work in advertising, I’m also the founding partner and gallery director of WARM São Paulo, an art project
created to be a continuos and easy going dialog between everyone interested and involved in the production of
contemporary culture that I’ve started in 2013 with Pedro Navio and Luca Castiglioni.
WORK
EDUCATION
Agência África – São Paulo (Nov 2015 – Now)
Strategy Manager responsible for Budweiser & ESPN
accounts.
Post Graduate Studies
PUC-SP, Visual Anthropology, 2014 – 2014
Miami Ad School, Social Media Bootcamp, 2013
WARM – São Paulo (Sep 2013 – Jun 2016)
Founder & General Director responsible for consultancy
projects, curator- ship, financial control and relationship
with art collectors & institutions.
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Bachelor’s Degree
ESPM-SP, Marketing and Advertising, 2008 – 2011
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Agência África – São Paulo (Mar 2013 – Jan 2014)
Planning Supervisor of Itaú (FIFA World Cup 2014 project
leader).
Languages
English (Native)
Portuguese (Native)
SPECIALITIES
& INTERESTS
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Hibü – Houston (Sep 2012 – Jan 2013)
Global Marketing Trainee focused on Latam market
development.
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Brand & communication strategy
Digital strategy
Business management
Contemporary art & music production
Ogilvy & Mather – São Paulo (Sep 2011 – Aug 2012)
Strategist of Unilever accounts: Dove, Dove Men, Ades &
Hellmanns.
CONTACT
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BMW Group – São Paulo (May 2011 – Sep 2011)
Digital Marketing Analyst of MINI, BMW & Rolls Royce
brands.
Portfolio
http://cr-ml.cc
http://warmsaopaulo.com
http://linkedin.com/in/gabrielcaramelo
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Red Bull – São Paulo (Jun 2009 – May 2011)
Brand Trainee & Culture Marketing Trainee.
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Internships – São Paulo (Feb 2008 – May 2009)
ESPM-SP & Rae,MP.
E-mail
gabriel.eccher@gmail.com
Cel
+55 11 971 522 667