WSJ. is an award-winning lifestyle publication dedicated to the power and passions of The Wall Street Journal’s global readership. The magazine’s unique sensibility—a combination of eye-catching photography and insightful reporting— creates an unparalleled immersive experience and offers our readers a sense of discovery into the worlds of fashion, technology, travel, design, art and entertainment. the INNOVATORS issue WSJ. Magazine’s authoritative storytelling connects with and inspires arbiters of luxury and style across print, digital and social media. angelina jolie pitt richard serra karl ove knausgaard miuccia prada thomas heatherwick stewart butterfi eld mark parker wsjmagazine.com Cover gatefold [PU].indd 1 © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. 10/6/15 3:05 PM PUBLICATION ADULTS (000) AVERAGE HHI ($) MEN WOMEN 68,500 $227,169 35,225 33,275 WSJ. Magazine* 5,479 $281,929 3,287 2,192 New York Times-Daily 2,714 $285,533 1,642 1,072 New York Times-Sun. 3,693 $283,545 2,065 1,628 Vogue 3,089 $250,466 651 2,438 Vanity Fair 1,714 $269,473 493 1,221 GQ-Gentlemen's Qrtly 1,672 $223,838 1,397 275 Elle 1,612 $232,187 270 1,342 Esquire 1,006 $232,288 811 196 Harper's Bazaar 772 $282,694 148 624 W 560 $267,772 141 419 Totals LEADING AUDIENCE *wsj. magazine prototype created by eadie enterprises. source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+. © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. TOTAL AUDIENCE (OOO) % OF WSJ. READERS WHO DO NOT READ 68,500 - T Magazine** 5,479 81% Vogue 2,714 90% Vanity Fair 3,693 94% GQ-Gentlemen’s Qrtly 3,089 93% Elle 1,714 95% Esquire 1,006 96% Harper’s Bazaar 772 97% W 560 97% PUBLICATION WSJ. Magazine* EXCLUSIVE READERSHIP Few WSJ. Magazine readers read competitive publications. *the wall street journal; ** new york times sunday source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+. © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. 33,275 Totals 2,192 WSJ. Magazine* DUAL AUDIENCE WSJ. Magazine reaches the largest dual audience of both men and women. 3,287 1,072 The New York Times - Daily 2,065 2,438 Vogue 1,221 Vanity Fair 275 1,342 Harper’s Bazaar W 196 651 493 1,397 Elle Esquire 1,642 1,628 The New York Times - Sunday GQ - Gentlemen’s Quarterly 35,225 270 811 624/ 148 419/141 AUD (000) Women *prototype info; leading audience source. source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+. © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. Men GLOBAL DEMOGRAPHICS U.S. EUROPE ASIA 1,355,974 55,012 61,024 NY Region 176,277 - - CA Region 214,244 - - Audience 5,479,000 393,000 256,301 Average HHI $269,464 $295,000 $345,000 Employed 82.4% 85.0% 93.0% Top Management 32.6% 58.0% 62.3% 47.4 50.0 46.4 60/40 90/10 78/22 Circulation Average Age M/F Split SOURCES: 2016 IPSOS AFFLUENT SURVEY USA; *WSJ. MAGAZINE PROTOTYPE CREATED BY EADIE ENTERPRISES INTERNAL RECORDS 2015; 2015 IPSOS EUROPE AFFLUENT STUDY; WSJ ASIA SUBSCRIBER STUDY; N=434; WSJ EUROPE SUBSCRIBER STUDY; N=459 © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. LEISURE ACTIVITIES DEMOGRAPHICS Multi-Millionaires - Total Household Net Worth - $2,000,000+ Household Income: $500,000+ 1, 622 Visited Art Auctions/Gallery Exhibits/Antiques Shows/ Museums Past Year 74.8% 334 Attended Theater, Concerts, Opera, Performing Arts 63.3% Visited a Spa in the Past Year 30.2% Visited a Casino in the Past Year 44.4% Average Personal Income $190, 095 Average Household Income $269,464 SAVVY INVESTORS Average value of total household financial accounts (liquid assets) plus principal residence plus additional real estate Average # of Securities Transactions in Past Year Total Financial Accounts (Liquid Assets) $1,000,000+ READERSHIP Average # of Days in Past year Playing Tennis 17.3 CAR CONNOISSEURS 9.4 35.1% Own a Midsize Car 25.4% Own a Luxury Car 31.5% Own/Lease 3+ Cars 29.4% HOUSEHOLD EXPENDITURES Usually Stay at Luxury Boutique Hotels or Five-Star Accommodations 26.5% Typically Fly First or Business Class 39.1% Any Cruises in Last 3 Years 39.9% Have Been Passenger on Private Aircraft in Past Year 382 Average Airline Round Trips in Past Year - Vacation/Personal 4.4 Average Airline Round Trips in Past Year - Business 7.2 ENTERTAINING © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. 16.6 $2,332,975 INTREPID TRAVELERS Entertain in or out of Home in an Average Month 86.4% Have Wine Cellar or Wine Refrigerator 32.1% *wsj. magazine prototype created by eadie enterprises. source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+. Average # of Days in Past year Playing Golf Total charitable donations Total apparel and accessories/eyewear Total watches, jewelry $13.7 Billion $18.98 Billion $7.39 Billion Total leisure, entertainment, and dining $15.62 Billion Total Travel $28.30 Billion ADVANCED THINKERS College Grad Plus 84.4% Post Grad Degree 46.0% TRIM: 9.875" x 11.5" BLEED: 10.125" x 11.75" Rates and production information are available on request for: supplied inserts, gatefolds, scent strips, special matched fifth colors and Europe, Asia, Latin America and Brazil special units. *Can only run opposite an advertiser’s own full page ad. Subject to approval by Anthony Cenname, Publisher, WSJ. Magazine, and Stephanie Arnold, Global Associate Publisher. Follow SWOP specifications for material and proofing. BINDING US - Perfect Bound América Latina/Brasil/Europe/Asia Saddle Stitch Total dot density of 300, plus three SWOP color proofs with color bars (i.e., Iris or Kodak approvals). (WSJ. Magazine will not be responsible for any live matter placed outside the safety) FULL PAGE Trim: 9.875” x 11.50” Bleed: 10.125” x 11.75” Non-bleed: 8.375” x 10.25” SPREAD Trim: 19.75” x 11.50” Bleed: 20.00” x 11.75” Non-bleed: 18.25” x 10.25” Spread materials must be supplied as two individual pieces. Please do not send one piece for a two page spread. 1/2 PAGE VERTICAL* Trim: 4.82” x 11.50” Bleed: 5.08” x 11.75” Non-bleed: 4.06” x 10.25” 1/2 PAGE HORIZONTAL* Trim: 9.875” x 5.75” Bleed: 10.125” x 6.00” Non-bleed: 8.375” x 5.125” © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. Native application files not accepted. LINE SCREEN: 150 SAFETY: All live matter must be kept 1/4" inside dimensions on all four sides. SPECIFICATIONS REQUIRED MATERIALS The following format only: PDF/X1a SWOP specifications guidelines are available at http://www.swop.org/ index.asp Spread materials must be supplied as two individual pieces. Please do not send one piece for a two page spread. SEND 3 COLOR PROOFS TO: Dow Jones & Company Advertising Services Center 4300 North Rt 1, Building 5, 3rd Fl. Monmouth Junction, NJ 08852 ADDITIONAL PRODUCTION INFO: The Wall Street Journal Don Lisk Ad Services Manager 212.597.5835 don.lisk@dowjones.com MATERIAL SUBMISSION Preferred Method: via Internet at https://epic.dowjones.com COVER MATERIALS Printed Sheetfed and the body pages are printed Gravure. PDF/X1A MUST MEET THE FOLLOWING SPECIFICATIONS: All fonts and images are embedded. All elements are encoded as CMYK, spot for Device N. They may not be encoded as three-art color spaces such as RGB or CIELab. The MediaBox and TrimBox or ArtBox are defined. Trap must be indicated as on or off, alerting the printer to the condition of the document. The printing condition characterized (such as SWOP) through use of an output condition identifier. PDF/X1a resolves many issues associated with basic PDF as a format for file exchange. WHAT IS PDF/X-1A? PDF/X-1a is a subset of Adobe’s Portable Document Format (PDF). PDF/X1a stands for PDF eXchange 1a. The “1” means that it is a blind exchange document–all fonts and images are embedded and “a” is the variant of PDF/X1 that was ISO accredited; ISO Standard: ISO 15930-1:2001. 2016 OPEN RATES GENERAL © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. GROSS OPEN - 1X 3X 6X 12X 18X 30X Global $210,812 $200,271 $193,947 $187,622 $181,298 $174,974 US $174,895 $166,151 $160,904 $155,657 $150,410 $145,163 $37,321 $35,455 $34,336 $33,216 $32,096 $30,977 Europe $24,985 $23,736 $22,986 $22,236 $21,487 $20,737 América Latina & Brasil $39,938 $37,941 $36,743 $35,545 $34,347 $33,148 NY $39,039 $39,039 $39,039 $39,039 $39,039 $39,039 CA $32,793 $32,793 $32,793 $32,793 $32,793 $32,793 (US, Asia, and Europe) Asia 2016 OPEN RATES RETAIL © 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED. GROSS OPEN - 1X 3X 6X 12X 18X 30X Global $179,190 $170,230 $164,855 $159,479 $154,103 $148,728 US $148,661 $141,228 $136,768 $132,308 $127,849 $123,389 Asia $31,723 $30,136 $29,185 $28,233 $27,281 $26,330 Europe $21,237 $20,175 $19,538 $18,901 $18,264 $17,627 América Latina & Brasil $33,948 $32,250 $31,232 $30,213 $29,195 $28,176 NY $33,183 $33,183 $33,183 $33,183 $33,183 $33,183 CA $27,873 $27,873 $27,873 $27,873 $27,873 $27,873 (US, Asia, and Europe) 2016 EDITORIAL CALENDAR february april INDULGENCES & ESCAPES ELEGANCE & TASTE 01.23.16 | On Sale 12.11.15 | Close 12.18.15 | Materials 04.02.16 | On Sale 02.19.16 | Close 02.26.16 | Materials march i may* WOMEN’S FASHION STYLE & DESIGN 02.13.16 | On Sale 12.31.15 | Close 01.08.16 | Materials march ii* MEN’S STYLE 03.05.16 | On Sale 01.22.16 | Close 01.29.16 | Materials 04.30.16 | On Sale 03.18.16 | Close 03.25.16 | Materials june july/august 05.20.16 | Materials sep tember i* WOMEN’S FASHION 08.13.16 | On Sale 07.01.16 | Close 07.08.16 | Materials sep tember ii COLLECTIBLES PRE-FALL FASHION MEN’S STYLE & CULTURE 05.28.16 | On Sale 04.15.16 | Close 04.22.16 | Materials october TRAVEL/COUTURE/ FASHION OLYMPIC PREVIEW RESORT/ WINTER 06.25.16 | On Sale 05.15.16 | Close TRAVEL 09.10.16 | On Sale 07.29.16 | Close 08.05.16 | Materials All dates subject to change. Cover materials due one day prior to above material due date. Europe/Asia Editions are available one day before the US release. Contact your sales representative for more information. The Latina America/Brasil versions will run in April, July, October and December. © 2016 Dow Jones & Company, Inc. All Rights Reserved. *GfK MRI Starch Measured Issue. 10.08.16 | On Sale 08.26.16 | Close 09.02.16 | Materials november* INNOVATORS 11.05.16 | On Sale 09.23.16 | Close 09.30.16 | Materials december /january HOLIDAY 12.03.16 | On Sale 10.21.16 | Close 10.28.16 | Materials