WSJ. is an award-winning lifestyle publication dedicated
to the power and passions of The Wall Street Journal’s
global readership.
The magazine’s unique sensibility—a combination of
eye-catching photography and insightful reporting—
creates an unparalleled immersive experience and offers
our readers a sense of discovery into the worlds of fashion,
technology, travel, design, art and entertainment.
the
INNOVATORS
issue
WSJ. Magazine’s authoritative storytelling connects with
and inspires arbiters of luxury and style across print,
digital and social media.
angelina jolie pitt
richard serra
karl ove knausgaard
miuccia prada
thomas heatherwick
stewart butterfi eld
mark parker
wsjmagazine.com
Cover gatefold [PU].indd 1
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
10/6/15 3:05 PM
PUBLICATION
ADULTS (000)
AVERAGE HHI ($)
MEN
WOMEN
68,500
$227,169
35,225
33,275
WSJ. Magazine*
5,479
$281,929
3,287
2,192
New York Times-Daily
2,714
$285,533
1,642
1,072
New York Times-Sun.
3,693
$283,545
2,065
1,628
Vogue
3,089
$250,466
651
2,438
Vanity Fair
1,714
$269,473
493
1,221
GQ-Gentlemen's Qrtly
1,672
$223,838
1,397
275
Elle
1,612
$232,187
270
1,342
Esquire
1,006
$232,288
811
196
Harper's Bazaar
772
$282,694
148
624
W
560
$267,772
141
419
Totals
LEADING
AUDIENCE
*wsj. magazine prototype created by eadie enterprises.
source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+.
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
TOTAL AUDIENCE (OOO)
% OF WSJ. READERS
WHO DO NOT READ
68,500
-
T Magazine**
5,479
81%
Vogue
2,714
90%
Vanity Fair
3,693
94%
GQ-Gentlemen’s Qrtly
3,089
93%
Elle
1,714
95%
Esquire
1,006
96%
Harper’s Bazaar
772
97%
W
560
97%
PUBLICATION
WSJ. Magazine*
EXCLUSIVE
READERSHIP
Few WSJ. Magazine readers
read competitive publications.
*the wall street journal; ** new york times sunday
source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+.
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
33,275
Totals
2,192
WSJ. Magazine*
DUAL
AUDIENCE
WSJ. Magazine reaches the
largest dual audience of both
men and women.
3,287
1,072
The New York Times - Daily
2,065
2,438
Vogue
1,221
Vanity Fair
275
1,342
Harper’s Bazaar
W
196
651
493
1,397
Elle
Esquire
1,642
1,628
The New York Times - Sunday
GQ - Gentlemen’s Quarterly
35,225
270
811
624/ 148
419/141
AUD (000)
Women
*prototype info; leading audience source.
source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+.
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
Men
GLOBAL
DEMOGRAPHICS
U.S.
EUROPE
ASIA
1,355,974
55,012
61,024
NY Region
176,277
-
-
CA Region
214,244
-
-
Audience
5,479,000
393,000
256,301
Average HHI
$269,464
$295,000
$345,000
Employed
82.4%
85.0%
93.0%
Top Management
32.6%
58.0%
62.3%
47.4
50.0
46.4
60/40
90/10
78/22
Circulation
Average Age
M/F Split
SOURCES: 2016 IPSOS AFFLUENT SURVEY USA; *WSJ. MAGAZINE PROTOTYPE CREATED BY EADIE ENTERPRISES
INTERNAL RECORDS 2015; 2015 IPSOS EUROPE AFFLUENT STUDY; WSJ ASIA SUBSCRIBER STUDY; N=434; WSJ EUROPE SUBSCRIBER STUDY; N=459
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
LEISURE ACTIVITIES
DEMOGRAPHICS
Multi-Millionaires - Total Household
Net Worth - $2,000,000+
Household Income: $500,000+
1, 622
Visited Art Auctions/Gallery Exhibits/Antiques
Shows/ Museums Past Year
74.8%
334
Attended Theater, Concerts, Opera, Performing
Arts
63.3%
Visited a Spa in the Past Year
30.2%
Visited a Casino in the Past Year
44.4%
Average Personal Income
$190, 095
Average Household Income
$269,464
SAVVY INVESTORS
Average value of total household financial
accounts (liquid assets) plus principal
residence plus additional real estate
Average # of Securities Transactions
in Past Year
Total Financial Accounts (Liquid Assets) $1,000,000+
READERSHIP
Average # of Days in Past year Playing Tennis
17.3
CAR CONNOISSEURS
9.4
35.1%
Own a Midsize Car
25.4%
Own a Luxury Car
31.5%
Own/Lease 3+ Cars
29.4%
HOUSEHOLD EXPENDITURES
Usually Stay at Luxury Boutique Hotels
or Five-Star Accommodations
26.5%
Typically Fly First or Business Class
39.1%
Any Cruises in Last 3 Years
39.9%
Have Been Passenger on Private Aircraft
in Past Year
382
Average Airline Round Trips in Past
Year - Vacation/Personal
4.4
Average Airline Round Trips in Past
Year - Business
7.2
ENTERTAINING
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
16.6
$2,332,975
INTREPID TRAVELERS
Entertain in or out of Home in an
Average Month
86.4%
Have Wine Cellar or Wine Refrigerator
32.1%
*wsj. magazine prototype created by eadie enterprises.
source: ipsos affluent survey usa 2015 adults 18+ and hhi $100,000+.
Average # of Days in Past year Playing Golf
Total charitable donations
Total apparel and accessories/eyewear
Total watches, jewelry
$13.7 Billion
$18.98 Billion
$7.39 Billion
Total leisure, entertainment, and dining
$15.62 Billion
Total Travel
$28.30 Billion
ADVANCED THINKERS
College Grad Plus
84.4%
Post Grad Degree
46.0%
TRIM: 9.875" x 11.5"
BLEED: 10.125" x 11.75"
Rates and production information are available on
request for: supplied inserts, gatefolds, scent strips,
special matched fifth colors and Europe, Asia, Latin
America and Brazil special units.
*Can only run opposite an advertiser’s own full
page ad. Subject to approval by Anthony Cenname,
Publisher, WSJ. Magazine, and Stephanie Arnold,
Global Associate Publisher.
Follow SWOP specifications for
material and proofing.
BINDING
US - Perfect Bound
América Latina/Brasil/Europe/Asia Saddle Stitch
Total dot density of 300, plus three
SWOP color proofs with color bars
(i.e., Iris or Kodak approvals).
(WSJ. Magazine will not be
responsible for any live matter
placed outside the safety)
FULL PAGE
Trim: 9.875” x 11.50”
Bleed: 10.125” x 11.75”
Non-bleed: 8.375” x 10.25”
SPREAD
Trim: 19.75” x 11.50”
Bleed: 20.00” x 11.75”
Non-bleed: 18.25” x 10.25”
Spread materials must be supplied as
two individual pieces. Please do not
send one piece for a two page spread.
1/2 PAGE VERTICAL*
Trim: 4.82” x 11.50”
Bleed: 5.08” x 11.75”
Non-bleed: 4.06” x 10.25”
1/2 PAGE HORIZONTAL*
Trim: 9.875” x 5.75”
Bleed: 10.125” x 6.00”
Non-bleed: 8.375” x 5.125”
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
Native application files not accepted.
LINE SCREEN: 150
SAFETY: All live matter must be
kept 1/4" inside dimensions on all
four sides.
SPECIFICATIONS
REQUIRED MATERIALS
The following format only: PDF/X1a
SWOP specifications guidelines are
available at http://www.swop.org/
index.asp
Spread materials must be supplied as
two individual pieces. Please do not
send one piece for a two page spread.
SEND 3 COLOR PROOFS TO:
Dow Jones & Company
Advertising Services Center
4300 North Rt 1, Building 5, 3rd Fl.
Monmouth Junction, NJ 08852
ADDITIONAL PRODUCTION INFO:
The Wall Street Journal
Don Lisk
Ad Services Manager
212.597.5835
don.lisk@dowjones.com
MATERIAL SUBMISSION
Preferred Method: via Internet
at https://epic.dowjones.com
COVER MATERIALS
Printed Sheetfed and the body pages
are printed Gravure.
PDF/X1A MUST MEET THE
FOLLOWING SPECIFICATIONS:
All fonts and images are embedded.
All elements are encoded as CMYK,
spot for Device N.
They may not be encoded as three-art
color spaces such as RGB or CIELab.
The MediaBox and TrimBox or ArtBox
are defined.
Trap must be indicated as on or off,
alerting the printer to the condition
of the document.
The printing condition characterized
(such as SWOP) through use of an
output condition identifier.
PDF/X1a resolves many issues
associated with basic PDF as a
format for file exchange.
WHAT IS PDF/X-1A?
PDF/X-1a is a subset of Adobe’s
Portable Document Format (PDF).
PDF/X1a stands for PDF eXchange 1a.
The “1” means that it is a blind exchange
document–all fonts and images are
embedded and “a” is the variant of
PDF/X1 that was ISO accredited;
ISO Standard: ISO 15930-1:2001.
2016 OPEN RATES
GENERAL
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
GROSS
OPEN - 1X
3X
6X
12X
18X
30X
Global
$210,812
$200,271
$193,947
$187,622
$181,298
$174,974
US
$174,895
$166,151
$160,904
$155,657
$150,410
$145,163
$37,321
$35,455
$34,336
$33,216
$32,096
$30,977
Europe
$24,985
$23,736
$22,986
$22,236
$21,487
$20,737
América Latina
& Brasil
$39,938
$37,941
$36,743
$35,545
$34,347
$33,148
NY
$39,039
$39,039
$39,039
$39,039
$39,039
$39,039
CA
$32,793
$32,793
$32,793
$32,793
$32,793
$32,793
(US, Asia, and Europe)
Asia
2016 OPEN RATES
RETAIL
© 2016 DOW JONES & COMPANY, INC. ALL RIGHTS RESERVED.
GROSS
OPEN - 1X
3X
6X
12X
18X
30X
Global
$179,190
$170,230
$164,855
$159,479
$154,103
$148,728
US
$148,661
$141,228
$136,768
$132,308
$127,849
$123,389
Asia
$31,723
$30,136
$29,185
$28,233
$27,281
$26,330
Europe
$21,237
$20,175
$19,538
$18,901
$18,264
$17,627
América Latina
& Brasil
$33,948
$32,250
$31,232
$30,213
$29,195
$28,176
NY
$33,183
$33,183
$33,183
$33,183
$33,183
$33,183
CA
$27,873
$27,873
$27,873
$27,873
$27,873
$27,873
(US, Asia, and Europe)
2016 EDITORIAL CALENDAR
february
april
INDULGENCES
& ESCAPES
ELEGANCE
& TASTE
01.23.16 | On Sale
12.11.15 | Close
12.18.15 | Materials
04.02.16 | On Sale
02.19.16 | Close
02.26.16 | Materials
march i
may*
WOMEN’S
FASHION
STYLE & DESIGN
02.13.16 | On Sale
12.31.15 | Close
01.08.16 | Materials
march ii*
MEN’S
STYLE
03.05.16 | On Sale
01.22.16 | Close
01.29.16 | Materials
04.30.16 | On Sale
03.18.16 | Close
03.25.16 | Materials
june
july/august
05.20.16 | Materials
sep tember i*
WOMEN’S
FASHION
08.13.16 | On Sale
07.01.16 | Close
07.08.16 | Materials
sep tember ii
COLLECTIBLES
PRE-FALL FASHION MEN’S
STYLE
& CULTURE
05.28.16 | On Sale
04.15.16 | Close
04.22.16 | Materials
october
TRAVEL/COUTURE/ FASHION
OLYMPIC PREVIEW RESORT/
WINTER
06.25.16 | On Sale
05.15.16 | Close
TRAVEL
09.10.16 | On Sale
07.29.16 | Close
08.05.16 | Materials
All dates subject to change. Cover materials due one day prior to above material due date. Europe/Asia Editions are available one day before the US release. Contact your sales representative for more information.
The Latina America/Brasil versions will run in April, July, October and December. © 2016 Dow Jones & Company, Inc. All Rights Reserved.
*GfK MRI Starch Measured Issue.
10.08.16 | On Sale
08.26.16 | Close
09.02.16 | Materials
november*
INNOVATORS
11.05.16 | On Sale
09.23.16 | Close
09.30.16 | Materials
december /january
HOLIDAY
12.03.16 | On Sale
10.21.16 | Close
10.28.16 | Materials