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NATIONALnews
Gujarat reigns with highest dairy output
W I T H AN ANNUAL dairy
output worth over ` 12,500
crore, Gujarat has acquired
highest share of about 21
per cent in terms of total
dairy output. This is worth
over ` 60,000 crore
amongst the top 20 states in
India, according to an
Assocham study on the
dairy sector.
“However with 12 per
cent share, Gujarat has
ranked third in terms of generating direct employment in
the dairy sector,” noted the study titled ‘Unlocking the
Growth Potential of Indian Dairy Industry,’ conducted by
The Associated Chambers of Commerce and Industry of
India (ASSOCHAM).
In terms of milk production, Gujarat is ranked fifth
with about eight per cent
share across India in total milk
production of over 120 million
tonne. Besides, Gujarat has
recorded fifth highest growth
rate of about 24 per cent in
milk production which is
above the all-India growth
rate of about 19 per cent.
While Andhra Pradesh
(AP) has recorded highest
growth in terms of both milk
production and per-capita milk
availability, the state ranked third in terms of milk
production with over 1.1 million tons produced annually.
Apart from AP, the states of Rajasthan (28 per cent),
Kerala (24.8 per cent), Karnataka (24 per cent) and
Gujarat (23.7 per cent) are among the top five states in
terms of achieving high growth in milk production.
Amul Dairy MD to head Lactalis India
MR. RAHUL KUMAR SRIVASTAVA, Managing Director of
Kaira District Cooperative Milk
Producers’ Union Limited
(KDCMPUL), also known as
Amul Dairy, is set to head
the Indian operations of the
world’s largest dairy group, Le
Groupe Lactalis, in Chennai.
Mr. Srivastava will head the Indian
operations of the French major, which recently entered
the world’s largest dairy market, India. Earlier, in January
this year, Lactalis had acquired south India-based private
player Tirumala Milk Products for about ` 1,750 crore.
Srivastava, an engineer from the Indian
Institute of Technology (IIT),
Roorkee, and a student from
the Institute of Rural
Management, Anand, had
joined GCMMF 22 years ago.
Groupe Lactalis operates in
70 countries through 200 factories and is
known for the international brands such as Président,
Galbani and Parmalat. According to the group website, its
turnover in 2012 was 15.7 billion euros.
Nandini unveils aesthetic, new pack
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Nandini, a brand trusted by millions is a household name
in Karnataka and its Good Life milk is a testament to
KMF’s innovation in delivering quality products to
consumers. It is UHT (Ultra High Temperature)
processed and packed in tamper evident six layered Tetra
Pak to retain freshness. Sporting a new, vibrant and
INDIAN DAIRYMAN
aesthetic pack design reflecting its glory and legacy, the
new pack of Good Life was unveiled recently by Ms.
Shriya Saran, a prominent south Indian film celebrity. The
occasion was graced by Mr. V Umesh, Addl Chief
Secretary Govt of Karnataka; Mr. A.S. Premanath,
Managing Director/CEO, KMF; Mr. Srinivas, Regional
MAY-JUNE 2014
Manager Tetra Pak; and
Mr. Ravikumar Kakade,
Director(Marketing) KMF.
With the support of
Tetra Pak, KMF has a
growing portfolio in all the
Good Life TFA’s segment
with 500ml, 200ml and
100ml packing format and
its present production
capacity of 4.5 LLPD has
been enhanced to 10
LLPD. Nandini Good Life range has a pan-Indian
presence and also boasts of substantial exports. The bird’s
eye view of the Nandini UHT milk market success is
follows:
? KMF is the first to launch TFA 100ml/TBA 500ml
in the country.
? KMF is marketing the highest quantity of UHT
milk in Tetra Pak formats in the country.
? KMF is selling 75lakh liter per year to Ministry of
Defence.
? Nandini Good Life Milk sells in more than 17
States in India.
? Nearly 1.5 lakh liter per month is being exported
to different countries.
World Veterinary
Day at KMF
In another event,
KMF celebrated the
World Veterinary Day2014 under the theme
Animal Welfare at
Bangalore on 26th April,
2014.
During the occasion, Managing Director
Mr. A.S. Premanath felicitated Dr. Vishwanath Reddy,
Rtd. Professor, Veterinary College, Bangalore and presented a memento for his remarkable contribution to animal husbandry activities. The function was inaugurated
by Dr. V.Chandra Shekara Murthy, Chairman, Karnataka
Veterinary Council, Bangalore, while the Chief Guest was
Dr. Yathiraj, Dean, Veterinary College, Bangalore.
Mr. A.S. Premanath, who chaired the event with
Dr. G.T. Gopal, Director(AH), KMF provided the opening
address while Dr. Prabhu, JD, Bamul, Bangalore delivered
the vote of thanks. Veterinary officers from different milk
unions and senior officers of KMF participated to make
the function a grand success.
Dr. P.K. Naik awarded
for work on Hydroponics Fodder
Dr. Prafulla Kumar Naik, Senior Scientist (Animal
Nutrition) of ICAR Research Complex for Goa, Goa has
been awarded the ‘Best Poster Award (First Place)’ for
presenting the research paper ‘Low Cost Devices for
Hydroponics Fodder Production: Case Studies of
Farmers of Satara District, Maharashtra’ authored by
‘P.K. Naik, S.P. Gaikwad, M.J. Gupta, G.M. Dhumal,
and N.P. Singh’. The award was bestowed on him at the
Global Animal Nutrition Conference (GLANCE-2014) on
'Climate Resilient Livestock Feeding Systems for Global
Food Security' held during 20-22 April, 2014 at Bengaluru.
Earlier, it was perceived that hydroponics fodder
could only be grown in hi-tech greenhouses, which prove
very costly. The ICAR Research Complex for Goa, Old
Goa and Govind Milk and Milk Products Pvt. Ltd., Satara,
Maharastra facilitated the farmers of the Satara district of
Maharashtra for production of hydroponics fodder by low
MAY-JUNE 2014
cost devices (greenhouses), fabricated from bamboo or
wood; MS or GI pipes; brick masonry etc. with irrigation
through micro-sprinklers (manual or automatic) or
knapsack sprayer at frequent intervals.
Dr. P.K. Naik concluded that hydroponics fodder
can be grown in different types of low cost devices
(greenhouses) with locally available or home-grown grains
and is an effective solution for fodder scarcity and
sustainable livestock production.
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D A I R Y S C O O P S
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B OOMING ICE
CREAM SECTOR
The PHD Chamber of Commerce
and Industry has projected that
the size of the Indian ice cream
industry, estimated to be worth
` 4,500 crore in 2013, is likely to
touch the ` 7,000 crore mark by
2018.
“The domestic ice cream industry
would grow at a CAGR of about
25 per cent in future, with high
profit margins ranging between
15 and 20 per cent to reach the
projected level since its per
capita consumption has gone up
to 300ml vis-a-vis the global
average (2.3 litre),” said Sharad
Jaipuria, the Chamber's
President.
MILK
PRODUCTION ,
AVAILABILITY HIGHEST IN
AP
Andhra Pradesh recorded the
highest growth in terms of both
milk production (over 41 per cent)
and per capita milk availability
(approximately 36 per cent)
between 2006 and 2010. The
state ranked third in terms of milk
production, with over 1.1 million
tonne (MT) milk produced
annually.
GCMMF
TURNOVER
INCREASES
GCMMF, the apex body of dairy
cooperatives in Gujarat, has
achieved a sales turnover of
` 18,150 crore during the
financial year 2013-14.
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This is 32 per cent higher than last
financial year's sales turnover
(` 13,750 crore). This is the
highest rate of growth registered
by the federation since its
inception in 1973. The federation
has planned to achieve a sales
turnover of ` 30,000 crore by
2019-20.
INDIAN DAIRYMAN
Mother Dairy — In sync
with the youth
Mother Dairy, a brand
with a turnover of
over ` 6,000 crore has
now gone for a
makeover with its
latest campaign that
not only gives it a new
corporate identity —
‘good food, good
people’ — but also
repositions it with a
tagline — ‘Taste That
Lifts You.’ The move
clearly is to woo youth
and get out of the imagery of child-mother association — something that it has
long been known for. The campaign shows young adults consuming Mother
Dairy products, and how the taste lifts their mood and makes them happy. The
makeover seeks to build and reinforce Mother Dairy’s corporate brand by
bringing all its products under one umbrella and provide a youth appeal. The
new corporate identity of Happy food, Happy people is definitely expected to
consolidate Mother Dairy brand in the consumer’s mind.
Homegrown test for
food contamination
INDIA’S HEALTH MINISTRY
has launched a kit that
will determine the
cause of food poisoning
outbreak faster and
more cost-effectively
than established foreign
imports, it claims. The
technology, in the form
of three separate tests,
was developed by the
Hyderabad-based National Institute of Nutrition and can also diagnose iron
deficiency anaemia and vitamin A deficiency. The testers would be used to
find the cause of food poisoning outbreaks and common food-borne infections
caused by contaminated produce and water.
Studies show that about 13% of all Indian children who die under the age
of five do so due to diarrhea. The kits, which were developed by NIN in
collaboration with Bioserve Biotechnologies, are made locally, are less time
consuming, and cost just one-third of the price of imported kits. By using the
MAY-JUNE 2014
AND
Technology, Innovation
Drive Dairy Ventures
N EARLY HALF - A DOZEN startups have
entered the Indian
dairy sector as
improved technology
and demand for
innovation in the
supply chain makes
the sector attractive
for new ventures.
These companies,
many of which are
being set up by
software professionals who are switching careers, are offering better and a
wider range of dairy products and creating more efficient supply chains in
areas like Orissa, Karnataka, Andhra Pradesh and even NCR.
Santhosh Singh, who runs Amrutha Dairy Farms in Dodaballapur near
Bangalore says, “I had invested in land and my brother decided to start this
dairy farm as I felt the potential for this sector was big.” The 36-year-old
worked with technology companies Dell and American Online before he quit
to start his new venture. He acquired the necessary training by way of a
course at the National Dairy Research Institute. His farm produces around
300 litres of milk daily. With an investment of ` 80 lakh so far, the next step
for the four-year old venture is a partnership with a Netherlands-based
company to start production of exotic cheese.
Kuldeep Sharma, principal mentor at Suruchi Consultants, a dairy
consulting organization says, “Amul and Mother Dairy are among the largest
players and they have done the work of creating awareness regarding a host
of dairy products from lassies to milkshakes, and this has eased the way for
new start-ups to enter the segment.” Companies like Milk Mantra in Orissa,
Neo Milk Products in Gurgaon and Milk Route in Bangalore are amongst
those active in the sector.
Aavishkaar Managing Director Vineet Rai said, “We are investing in
start-ups which are entering markets such as Chhattisgarh, Jharkhand and
eastern India, where milk demand is high and organised supply chains are
lacking.” Since the sector deals with perishable products, start-ups typically
set up locally focused businesses.
MAY-JUNE 2014
MASALA LASSIS
Mother Dairy, one of India's
leading dairy players, has
launched Aam Doi (which
combines the flavour of Mishti Doi
with mangoes), and sweet lassi
and masala lassi in cups in
Kolkata.
Speaking on the launch, Subhashis
Basu, business head, dairy
products, Mother Dairy Fruit and
Vegetable Pvt Ltd, said,
“Mangoes have been the pride of
Indian fruits relished by all age
groups, and it also goes well with
the traditional Mishti Doi.”
C ADBURY NOW MONDELEZ
D A I R Y S C O O P S
kits, the food industry will also help reduce export rejections on account of
MOTHER DAIRY’ S A AM DOI
microbiological contamination.
The world’s largest snacks
company Mondelez International
has changed the name of its Indian
subsidiary Cadbury India Limited to
Mondelez India Foods Limited.
The change in name of the
company will have no impact on
the names or packaging of its
popular products like Cadbury
Dairy Milk, 5 Star, Gems,
Bournville, Perk, Celebrations,
Choclairs, Halls, Bournvita, Tang
and Oreo, which will continue to
be sold under the same brand
names as before.The only change
for consumers is that the new
name of the company will appear
on the back of pack of the
products, the company statement
said.
DEMAND FOR
B’ LORE
ORGANIC MILK IN
Bangaloreans are becoming more
health conscious with the demand
for organic food and organic milk
increasing, despite the cost. The
city consumes around 10,000 litres
of organic milk everyday.
Demand is high among migratory
population and frequent travellers.
INDIAN DAIRYMAN
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D A I R Y S C O O P S
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Cadbury’s Joy Factor
D ANONE LAUNCHES
POUCHED MILK
The Indian liquid milk market is
attracting global dairy companies.
France's Groupe Danone is the
latest to enter the Indian pouched
milk segment. The company has
launched its co-branded pouched
milk packs under the Danone
Dynamix brand in Pune. This is in
collaboration with Schreiber
Dynamix, which procures and
packages the milk. Danone
currently sells the toned milk only
in Pune. Amul, which sells about
one crore litres a day across
various cities, is the largest
player in the pouched milk sales.
C REAMBELL ’ S INDIAN
DESSERT
Creambell has launched an
addition to its range of Indian
desserts, Saffron Creamballs
which combines saffron, nuts,
cardamom and cream and
captures the taste and texture of
Bengali Chhena. It is priced at
` 105 for a 650ml pack.
MILK PRODUCTS
IN TAMIL N ADU
DEARER
Milk prices are rising due to a
shortage in produce, and prices of
chocolates, milkshakes, ice creams
and such milk-based products are
going up with companies being
forced to pass on the costs to
consumers. The continued
shortage has resulted in a 30%
price hike in recent months.
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INDIA'S FAVORITE CHOCOLATE, Cadbury Dairy Milk, has introduced an all-new
modern and playful packaging for its milk chocolate as well as for Cadbury
Fruit and Nut, Crackle and Roast Almond. This shift to the new design is being
implemented across
the globe. The new
‘say what you see’
packaging design has
been developed by
the global Cadbury
Dairy Milk team.
According to
S i d d h a r t h a
Mukherjee, Director,
Chocolate Category
& Media, Cadbury India Ltd, “Our consumer research shows that inclusions
like nuts and crispies are preference drivers in this category, thus making sense
for us to enhance our recipes in line with consumer needs.” Brighter colours
have been introduced to improve on-shelf presence. The new look is more
modern and joyful, while proudly keeping the identity of Cadbury Dairy Milk
that has been a part of the brand's heritage since 1905.
Additionally, the change in the mould means new variants will have curved
or rounded edges, instead of the current square cubes, to improve the way the
chocolate melts in the mouth, thus enhancing the overall chocolate experience.
Amul to invest around
` 4500 crores
GUJARAT COOPERATIVE MILK M ARKETING
FEDERATION (GCMMF), which sells products
under Amul brand, is going to invest around
` 4,000-4,500 crore in the next two financial
years for processing higher quantity of milk.
The company has proposed to set up
11 new milk processing plants across the
country, including five in Gujarat, three in
However, the possibility of summer Uttar Pradesh, two in Haryana and one in
showers is prompting companies to Kolkata.
believe the worst is over. "With
Other than milk, Amul has plans to set
rains starting now in southern
up a cheese factory and a milk powder plant
parts of Tamil Nadu, we expect
of 120 tonnes per day at its Banas
the situation to normalise sooner
cooperative dairy in Palanpur in Gujarat.
than later," said Mr. R.G.
GCMMF Managing Director, Mr. R.S. Sodhi said that work on all these
Chandramogan, CMD of Hatsun
proposed
new units has already been started. For this financial year, the
Agro.
cooperative plans to achieve a turnover of ` 21,600 crore.
INDIAN DAIRYMAN
MAY-JUNE 2014
R
Varanasi to get
‘the taste of India’
ASIA'S BIGGEST MILK BRAND, Amul, is set to set shop in Varanasi. Palanpur-based
Banas Dairy, a member of the Gujarat Cooperative Milk Marketing Federation
that
markets
Amul, will set up a
dairy processing
plant in the holy
city. The plant will
initially process
five lakh litres of
milk per day with
the capacity to
double
the
production. Banas
Dairy,
Asia’s
biggest milk union,
will invest ` 200
crore to set up this
plant, according to its Chairman Shri Parthibhai G Bhatol.
MAY-JUNE 2014
E
N
D
A
VIDYA DAIRY IS
of imparting Quality Dairy Education i.e. to provide one year full practical work
experience in a commercially viable business environment to B.Tech (Dairy
Technology) students of SMC College of Dairy Science, Anand Agricultural
University, Anand.
Since 2008, Vidya Dairy has been celebrating Parents’ Meet for students
at the end of their training. Parents’ Meet at the Dairy was held on 22nd April,
2014.
The meet is designed to honour and enable the parents of the current
Vidya Dairy trainees to meet the faculty, other parents and students and visit
the dairy plant.
L
9-13 June, 2014
IIP, Mumbai
The Indian Institute of Packaging
(IIP), one of the founder members
of the Asian Packaing Federation
(APF) is organising a training
prgramme on packaging during 913 June 2014 at
IIP, Mumbai.
Contact: Indian Institute of
Packaging, Plot E-2, MIDC Area,
Post Box No. 9432, Andheri
(East), Mumbai 400 093. Tel.:
2821 9803
a unique institution and was established with a special objective E-mail: iip@bom4.vsnl.net.in
A
IIP AND APF TO ORGANISE TRANING
PROGRAMME ON P ACKAGING
ANIMAL DAIRYTECH ASIA 2014
3-5 Sept. 2014
Hall 3, Mahtma Mandir,
Gandhinagar, Gujarat.
Animal & Dairytech Asia 2014,
the 2nd edition of an International
Exhibition and Conference on
Animal Husbandry, Livestock
Dairy and Poultry, Veterinary and
Packaging Industry is being
organised in the State of Gujarat.
The exhibitors profile will include
Agro & Food Processing,
Biotechnology, Livestock & Dairy
Farming, Veterinary etc.
Contact: http://agritechasia.com
C
Parents Meet at Vidya Dairy
AFRICAN L IVESTOCK C ONFERENCE
AND E XHIBITION (AL I CE2014)
18-20 June, 2014
Speke Resort and Conference
Center, Kampala, Uganda
The Eastern and Southern Africa
Dairy Association (ESADA), the
Eastern Africa Farmers
Association (EAFF) in collaboration
with the Ministry of Agriculture,
Animals and Fisheries — Uganda
and others are organising the
biggest annual livestock event in
Africa — African Livestock
Conference and Exhibition
(ALiCE2014).
Contact: ALiCE 2014 Secretariat
Cell: +254 703 501532
alice2014@livestockafrica.com
www.livestockafrica.com
INDIAN DAIRYMAN
35
bulletin
INTERNATIONALnews
China Further Restricts
Foreign Dairy Brands
THE CHINESE GOVERNMENT has imposed new limits on foreign brands
of milk powder and infant formula sold in China, according to
reports by the state-run news media. The restrictions appear to
be the latest attempt by the government to reduce the enormous
demand for foreign-made dairy products and bolster the sales of
domestic brands. The new restrictions require foreign makers of
milk powder to register the products, as well as their manufacturing
and storage centers, with the government before the products
can be sold in China. Earlier, the government had also stipulated foreign makers of milk powder to put Chineselanguage labels on products intended for sale in China before the products were shipped to the country.
When cows milk themselves….
EXPENSIVE LABOUR AND soaring prices have thrown up an
interesting alternative in some US dairy farms, especially
in upstate New York. The cows are milking themselves!
This is being done with the help of robotic milkers, which
feed and milk cows without the help of a single farmhand.
Scores of these machines have popped up across
New York’s dairy belt and in other states in recent years,
reinvigorating the allure of farming for a younger, techsavvy generation.
Tom Borden, owner of O. A. Borden, said machines
like the Astronaut A4 robotic milking system gave him more time to care for the cattle. The cows seem to like it,
too. Robots allow the cows to set their own hours, lining up for automated milking five or six times a day .With
transponders around their necks, the cows get individualized service. Lasers scan and map their underbellies, and a
computer charts each animal’s “milking speed,” a critical factor in a 24-hour-a-day operation.
The robots also monitor the amount and quality of milk produced, the frequency of visits to the machine, how
much each cow has eaten, and even the number of steps each cow has taken per day, which can indicate when she
is in heat.
Infant formula cube by Meiji
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MEIJI HOHOEMI R AKU RAKU CUBE, launched in Japan, is infant formula in preportioned fast dissolving cubes. The product eliminates the need to measure out
milk powder. Richard Walton, Manager of Meiji’s R&D said, “At the moment, this
product is only available in Japan. Meiji’s Hohoemi Raku Raku Cube is manufactured
through a process of moulding, humidifying, drying and compressing without any
additional additives. This method “means the outside is a little harder than the
inside and it rapidly dissolves,” said Walton. The concept is protected by an
international patent.
INDIAN DAIRYMAN
MAY-JUNE 2014
healthnews
When a glass of
milk doesn’t agree
with you
NO ONE CAN DISCOUNT the benefits of drinking
milk but there are some who happen to be
lactose intolerant. For such people consuming
milk or milk products results in diarrhea, gas, and cramps. However, some dairy foods such as custard, cottage
cheese, and yogurt have less lactose than milk which may be safely consumed even if one is lactose intolerant.
One can use dairy products that have cultures in them, such as yogurt, buttermilk, and some cheeses. They
have less lactose, and the cultures help the body digest the little bit that's there. Adopting a low-lactose diet is helpful
and so is the consumption of probiotic yogurt (beneficial bacteria that can help your body digest lactose).
The sweet truth about bitter chocolate
SCIENTISTS AT LOUISIANA STATE U NIVERSITY believe that
chocolate provides a range of health benefits such as
lower blood pressure. Bacteria in the stomach
“consume” the chocolate and ferment it into protective
anti-inflammatory compounds. When these compounds
are absorbed by the body, they lessen the inflammation
of cardiovascular tissue, reducing the long-term risk of
stroke. Anyone who wants to benefit from the
protective compounds will find that a bitter dark
chocolate is more likely to help than a low cocoa
content.
The study could help in formulation of pills or
supplements to stave off heart disease and mental
decline. A previous study found that two cups of hot chocolate a day boosted blood flow to the brain, which could
protect against dementia.
Gastro health, immunity with probiotic
Chr Hansen, the Danish probiotic company has said in a review that its dairy-derived probiotic strain Bifidobacterium
animalis has well-established probiotic characteristics and “proven beneficial health effects” within gastrointestinal
health and immune function.
The review, published in the journal Microorganisms said “Clinical research has shown that probiotics play a
role within various health areas, of which the two main research areas are gastrointestinal health and immune
function.” The review included research in the improvement of bowel function, protection against diarrhea and
antibiotic side effects.
MAY-JUNE 2014
INDIAN DAIRYMAN
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