HENRY THAYER COMPANY
P.O. Box 56
Westport, CT 06881
T (203) 226-0940
F (203) 227-8183
info@thayers.com
www.thayers.com
THAYERS® Minimum Advertised Price Policy updated 03/02/2016
The Henry Thayer Company (THAYERS®) has unilaterally adopted this Minimum Advertised Price
Policy (“MAP Policy”) on all products, which shall apply to retailers, including catalogs and internet retailers, (collectively, “Resellers”) who resell THAYERS® products in US currency.
The MAP policy shall apply to all THAYERS® products. Our minimum advertised price for THAYERS® products is 80% of Suggested Retail Price (SRP), which equals a 20% discount off of SRP.
The MAP policy pricing may be adjusted by THAYERS® at its sole discretion.
The MAP policy applies to all advertisements of THAYERS® products in any and all media, including,
without limitation, coupons, mailers, inserts, flyers, posters, newspapers, magazines, catalog, mail order
catalogs, internet or similar electronic media including websites, e-mail newsletters, e-mail solicitations,
television, radio, and public signage. The MAP policy is not applicable to any in-store advertising that is
displayed only in the store and not distributed to any consumer. In-store displays, point-of-sale signs,
hang tags or bar codes or similar marks on products or product packaging which state the price are not
considered advertising for the purposes of this policy. In that regard, this MAP policy does not apply to
the actual sale price on any “check-out page” of any Reseller’s web site (typically the page at which the
end user finally purchases the product). This MAP policy does apply to any other page(s) on the Reseller’s web site. Including a free or discounted product made by THAYERS® with another THAYERS®
product covered by this MAP policy would violate this policy and is not permitted.
The MAP Policy applies only to advertised prices and does not apply to the price at which the products
are actually sold or offered for sale to an individual customer within the Reseller’s retail location or over
the telephone. THAYERS® Resellers remain free to sell MAP products at any prices they elect. This
MAP Policy does not in any way limit the ability of any dealer to advertise that they “have the lowest
prices” or they “will meet or beat any competition’s prices,” that consumers can “call for a price” or similar phrases as long as the price advertised or listed is not below MAP.
From time to time, THAYERS® may instigate promotions for prices covered by the MAP Policy because the products are being discontinued, just being released, or at THAYERS® discretion. In such
events, THAYERS® reserves the right to modify or suspend the MAP with regards to all or certain
products at its sole discretion with 7 days advanced notice to Resellers provided that such changes will
apply to all Badger Resellers.
THAYERS® will be reviewing all internet commerce to assure consistent adherence to this policy. In
cases of violation of this MAP policy, Resellers will be allowed forty-eight (48) hours to bring advertising into compliance. If no change is made within the allowed period, all shipments will be discontinued
until the necessary changes are made. In cases of intentional and/or repeated failure, THAYERS® will
terminate all orders to Reseller. THAYERS® will not provide prior written notice or issue warning before taking action under this Policy. THAYERS® reserves the right to cancel or limit the sale of its
products to parties whose sales and distribution strategies are incompatible with those of THAYERS®.
This MAP Policy is solely at THAYERS® discretion and responsibility. Any questions about this policy
should be in writing and directed to: THAYERS® Sales Department Re: MAP Policy (info@thayers.com).
Distributors of THAYERS® products will supply a copy of the THAYERS® Minimum Advertised Price
policy to any new or existing retail Reseller to be filled out, acknowledged, and returned to THAYERS®.
This form shall be signed and returned to THAYERS® and in doing so, will bind the Reseller to abide
by the MAP Policy and Reseller requirements spelled out in this document.
Please indicate your understanding of this policy and your willingness to abide by its terms and conditions by signing and listing the name of your company below.
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