Segment Information
Automotive Electronic
Components Business (AEC)
% of Net Sales
Market Share
16%
Body Control Units for Miniature
Vehicles (Japan)
（FY2013）
Production and sales of electronic components
for automobiles
（FY2013）
Approx. 50%
Source: Internal survey
Fiscal 2013 in Review
The robust market and new products for North
America, Asia Pacific, and Greater China contributed to a strong performance.
In Japan, sales decreased because some customers transferred production overseas. This offset the
favorable effect of government economic measures, the continuation of tax breaks for ecofriendly automobiles, and the surge in demand
before the consumption tax hike.
Overseas, sales were up significantly overall due
in part to the weak yen. Although the European
market trended toward recovery, the automobile
industry remained weak. However, the accelerated
recovery in North America, continued strong market expansion in China and other countries in Asia,
and successive new product launches contributed
to the sales increase.
Operating income increased substantially year on year
due to higher sales and the impact of yen depreciation.
Katsuhiro Wada
Managing Officer
President and CEO,
OMRON Automotive Electronics Co., Ltd.
■ Past Performance and Forecast
(Billions of yen)
FY2011
FY2012
FY2013
(Forecast)
Net sales
84.3
85.0
97.6
126.6
128.5
Japan
28.4
28.9
30.2
28.4
25.0
Overseas
55.9
56.1
67.4
98.2
103.5
Americas
23.9
21.5
25.0
33.3
37.5
2.6
2.4
2.8
3 .3
3.5
14.2
16.2
19.5
29.2
28.5
Greater China
9.1
9.5
13.9
25.4
27.0
Direct exports
6.2
6.5
6.2
7 .2
7.0
Operating income
4.2
2.7
5.0
9 .1
9.2
4.9%
3.2%
5.1%
7.2%
7.2%
R&D expenses
5.3
6.6
7 .0
8 .2
Depreciation and amortization
2.1
2.1
2.4
3 .4
Capital expenditures
2.0
5.2
5.5
6 .7
Europe
Asia Pacific
Operating income margin
See notes on page 38.
46
FY2014
FY2010
Omron Corporation
■ Worldwide Automobile
Production (unit basis)
Millions
7
6
China
EU
5
4
North
America
3
Asia
Japan
2
South
America
1
Middle
East, Africa
0
Q 1 Q 2 Q 3 Q 4 Q 1 Q2 Q3 Q 4
FY2012
FY2013
Source: IHS Automotive
In fiscal 2013, growth was notable in China.
Business Strategy and Outlook for Fiscal 2014
We will transform into a value-creating company and strengthen our management platform.
About Omron
In fiscal 2014, AEC is targeting net sales of ¥128.5
billion, up 1.5% year on year, and operating income
of ¥9.2 billion, up 1.3%. In Japan, we expect lower
sales due to the consumption tax hike and to some
customers transferring production abroad. Overseas, we forecast higher sales due to robust demand in North America as well as strong demand
in China and other Asian countries.
We achieved double-digit sales growth through
fiscal 2012 and fiscal 2013. Now, taking VG2020
into view, we will tackle the challenges of transforming into a value-creating company that proactively addresses social issues through fiscal
2016. In fiscal 2014, the first year of the EARTH-1
STAGE, we will further shorten planning and development processes and work on the development
of products that anticipate market demand. We will
increase sales by standardizing our existing products and implementing sales and marketing tailored
to burgeoning emerging markets. In addition, we
will work to strengthen our management foundation, for example our human resources, in order to
globalize businesses more efficiently.
Where We’
re Headed
Corporate Value Initiatives
■ Breakdown of Sales by Product Line (Fiscal 2013)
Other
(Passive Entry / Push Engine
Start Systems and Keyless
Entry Systems)
Switches
(Power Window Switches
and Power Seat Switches)
Financial Section
52%
24%
Corporate Value Foundation
Ever-growing emerging markets
Power Window Switches
Electric Power
Steering Controllers
24%
Motor Controls
(Electric Power Steering Controllers
and Power Slide Door Controllers)
Integrated Report 2014
47