1
www.aim.sa - Email : care@aim.sa
press association uk
AIM LLC - MENA .Training Course 2014
www.aim.sa - Email : care@aim.sa
WEB AND MOBILE
103
press association uk
AIM LLC - MENA .Training Course 2014
www.aim.sa - Email : care@aim.sa
‫املواقع االلكترونية والهواتف الذكية‬
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Not for: Experienced marketing managers
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THEY SAY: ‘Good to be able to have discussions, rather than just
be presented to. It was really tailored to my requirements.'
63 7920…Email: training@pressassociation.com…www.pressassociation.com/training
45
105
AIM LLC - MENA .Training Course 2014
www.aim.sa - Email : care@aim.sa
4new workshop
Digital marketing strategy
‫اإلعالمية‬
— devise the right‫الرقمية‬
path for
your‫الوسائل‬
brand ‫مبيعات‬WEB
AND MOBILE
‫الويب واملوبايل‬
1 DAY
1 DAY
What you will learn: A thorough analysis of the opportunities
opening up across the digital advertising marketplace and
how to build high-value digital campaigns for clients and
publishers. This is a perfect introduction for sales staff who
are interested in developing new ways to package advertising
across emerging media platforms to grow their digital sales.
What you will learn: Working in a small group, you will
Publishing effectively on the web and to mobile devices can
examine how to extend your brand across your target
seem like a daunting prospect. PA’s Web and Mobile courses
market
with ‫الرقمية‬
the aim
of ‫سوق‬
gaining
the‫إىل‬best
possible
reach
‫واإلفادة يف‬
‫اإلعالنات‬
‫االنفتاح عرب‬
‫قد يقود‬
‫الدقيق للفرص‬
‫التحليل‬at‫ إن‬:‫ماذا ستتعلم‬
‫النقالة يبدو‬
‫اإلنرتنت واألجهزة‬
‫شبكة‬fast
‫فعال عىل‬
‫إن نرش املواد واملحتويات بشكل‬
focus on the ‫وكأنه‬
practical
elements
of these
developing
the lowest possible cost. The course is for all businesses
publishing platforms to give you the knowledge you need to
‫مثالية ملوظفي املبيعات‬
‫الدورة‬
‫هذه‬to
.‫والنارشين‬
‫عالية‬of‫قيمة‬
‫ذات‬emerging
‫كيفية بناء حمالت رقمية‬
and‫ممن‬
organisations
that
need
make‫للعمالء‬
sense
the
‫ يركز االتحاد الصحفي من خالله دوراته عىل شبكة اإلنرتنت واألجهزة النقالة‬.‫احتامالت شاقة‬
really take advantage of these crucial media channels.
digital channels now available to market effectively online.
Workshop content includes:
]The differences between what the
web offers and digital media
] An analysis of the different formats
for ad delivery
]How online advertising works
Highlight
Developing your digital
sales pitch: How to plan
and sell your clients digital
campaigns that work
]Top tips on trading online and
digital campaigns
]The power of social media and how to harness it
]Mobile technologies and instant purchasing
]How to measure and prove your media sales results using
online research tools
]Working with digital agencies — talk their lingo
Not for: Sales teams who only sell for print publications
)‫(ورشة جديدة‬
‫يوم واحد‬
.‫يرغبون يف تطوير طرق جديدة لربامج اإلعالن عرب وسائل اإلعالم الناشئة إلحداث منو يف مبيعاتهم الرقمية‬
‫ لتحصل عىل املعرفة التي تحتاجها‬،‫عىل العنارص العملية ملنصات النرش هذه واملتطورة برسعة‬
From learning how to create your own web presence without
Workshop content includes:
:‫تتضمن محتويات ورشة العمل ما ييل‬
.‫الهامة‬
‫اإلعالمية‬
‫لالستفادة من هذه‬
complicated coding skills, to turning your
ideas
for ‫القنوات‬
a mobile
]A look at how you use online marketing channels at
.‫الرقمية‬
‫اإلعالمية‬
‫والوسائل‬
‫اإلنرتنت‬
‫شبكة‬
‫عىل‬
‫يقدم‬
‫ما‬
‫بني‬
‫االختالفات‬
•
app into a money-making
reality,
we
have
courses
for
every
‫بدءاً من تعلم كيفية إنشاء حضور فاعل لشبكة اإلنرتنت خاصتك من دون مهارات تشفري‬
present — examining their strengths and weaknesses
level of understanding.
‫املختلفة إلطالق‬Digital
‫األشكال‬Highlight
‫تحليل‬
•
]Return on investment.‫اإلعالن‬
— which
‫ فدوراتنا قد‬،‫ وانتها ًء بتحويل أفكارك لتطبيق الهاتف املحمول إىل مردود مايل حقيقي‬،‫معقدة‬
online strategies will work best
Our expert tutors simplify complex issues, helping you to
.‫عىل شبكة اإلنرتنت‬A‫اإلعالن‬
‫يعمل‬
‫كيف‬
toolkit
of techniques
to •
.‫ الفهم واملعرفة‬and
‫مستويات‬
‫مستوى من‬you
‫خصصت لكل‬
for your brand and why
make your online content more discoverable
showing
make the
.‫الرقمية‬and
‫والحمالت‬
‫التجارة عرب اإلنرتنت‬take
‫حول‬away
‫هامة‬and
‫نصائح‬
•
]The common
uncommon
how to measure
your‫املحتوى‬
success.
explain
how ‫القضايا‬
to create
‫الخاص بك عرب‬
‫ جعل‬They
‫يساعدك عىل‬
‫ مام‬،‫املعقدة‬
‫بتبسيط‬real
‫خرباؤنا يقومون‬
most of the digital marketing
pitfalls and how to avoid them
digital revenue opportunities and how to find and work with
opportunitites
you have
.‫منها‬
‫االستفادة‬
‫وكيفية‬
‫االجتامعي‬
‫التواصل‬
‫شبكات‬
‫قوة‬
•
‫ يقوم هؤالء‬.‫اإلنرتنت قابالً لالكتشاف من قبل الغري عالو ًة عىل أنه يوضح كيفية قياس نجاحك‬
— 10 top tips to success
technology partners. They make the Web and Mobile more
]Learn from case studies of.‫الفوري‬
what‫التقنيات النقالة والرشاء‬
•
‫التقنية‬prepare
‫والعثور عىل رشكاء‬
‫الحقيقية‬
‫فرص اإليرادات‬
‫أيضاًيضاً بإظهار كيفية ابتكار‬
accessible and
you to
meet‫الرقمية‬
the online
opportunity
works and what doesn't in your field
head on.
‫كيفية قياس وإثبات نتائج مبيعات وسائل اإلعالم الخاصة بك باستخدام‬
•
‫ أنهم يفيدونك يف جعل اإلنرتنت واملحمول أكرث سهولة ويعدّ ونك لاللتقاء‬.‫والعمل معهم‬
]How to devise a digital strategy that will deliver audiences
for your organisation
.‫أدوات البحث عىل اإلنرتنت‬
.‫بالفرصة الرائعة عىل اإلنرتنت‬
]What skills are needed internally for successful
.‫بلغتهم‬
‫التحدث‬
‫الرقمية‬
‫الوكاالت‬
‫مع‬
‫العمل‬
•
implementation
Not for: Those who are content to post the odd tweet
RUN THIS IN-HOUSE: If you have four or more sales people to
train ask us to quote for a bespoke course to save you money.
46
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
press association uk
4new workshop
RUN THIS IN-HOUSE: Brainstorm with a tutor-led session on
how to update your digital marketing and play to your team's
strengths.
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
104
WEB AND MOBILE
1 DAY
Digital media sales
WEB AND MOBILE
WEB
AND MOBILE
Update your marketing skills
WEB AND MOBILE
workshop
and
46
1 DAY
What you will learn: Working in a small group, you will
examine how to extend your brand across your target
market with the aim of gaining the best possible reach at
the lowest possible cost. The course is for all businesses
and organisations that need to make sense of the emerging
digital channels now available to market effectively online.
s
Workshop content includes:
]A look at how you use online marketing channels at
present — examining their strengths and weaknesses
]Return on investment — which
Digital Highlight
online strategies will work best
A toolkit of techniques to
for your brand and why
take away and make the
]The common and uncommon
most of the digital marketing
pitfalls and how to avoid them
opportunitites you have
— 10 top tips to success
]Learn from case studies of what
works and what doesn't in your field
]How to devise a digital strategy that will deliver audiences
for your organisation
]What skills are needed internally for successful
implementation
Not for: Those who are content to post the odd tweet
SOCIAL MEDIA AND DIGITAL MARKETING
WEB AND MOBILE
g
RUN THIS IN-HOUSE: Brainstorm with a tutor-led session on
how to update your digital marketing and play to your team's
strengths.
107
press association uk
AIM LLC - MENA .Training Course 2014
What youeffectively
will learn:
explains
how
Publishing
onThis
the practical
web and course
to mobile
devices
canto
identify,
and fulfilPA’s
customer
needs
to improve
seem
like aunderstand
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already working in marketing will improve and refresh their
publishing
toisgive
thefor
knowledge
you in
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skills. Thisplatforms
workshop
alsoyou
ideal
professionals
other
really
take advantage
these
crucial media
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functions
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more
marketing
responsibility.
From learning how to create your own web presence without
Workshop content includes:
complicated coding skills, to turning your ideas for a mobile
]Analysing and understanding your market opportunities
appand
intohow
a money-making
reality, we have courses for every
to improve them
level of understanding.
]Using market research to identify
Digital Highlights
your
target
market
Our
expert
tutors
simplify complex issues, helping you to
Emerging online marketing
]Building
targetcontent
profilesmore
and discoverable
ways
make
your online
and showing you
channels including social
to market
how
to measure your success. They explain how to create real
analytics
]Ensuring
theopportunities
customer is the
digital
revenue
and how toEvaluation
find andand
work
with
techniques to keep you on
focus
of
your
marketing
mix
technology partners. They make the Web track
and Mobile more
]Jargon-busting
andyou to meet the online opportunity
accessible
and prepare
understanding basic marketing
head on.
theory
]New product development and relaunches
]How to cost your efforts and results
Not for: Experienced marketing managers
THEY SAY: ‘Good to be able to have discussions, rather than just
be presented to. It was really tailored to my requirements.'
‫اتك‬workshop
‫تطوير مهار‬
4new
workshop
4new
‫الصحيح‬
- ‫الرقمي‬
‫إسرتاتيجية التسويق‬Digital marketing strategy‫التسويقية‬
Digital media
sales ‫حدد الطريق‬
WEB
— devise the right path for your brand
1 DAY
‫يوم واحد‬
‫ تتضمن هذه الدورة العملية كيفية تحديد وفهم وتلبية متطلبات واحتياجات‬:‫ماذا ستتعلم‬
What you will learn: Working in a small group, you will
Publishing effec
What you will learn: A thorough analysis of the opportunities
‫ومن هم‬
‫عامل التسويق‬your
‫الجدد إىل‬
‫املنضمني‬
‫مبقدور‬your
‫سيكون‬target
.‫العميل لتطوير أداء رشكتك‬
opening up across the digital advertising marketplace and
examine how
to extend
brand
across
seem like a daun
how to build high-value digital campaigns for
clients
market with
the aim
of ‫هذه‬
gaining
the best
reach
at ‫منخرطون فيه‬
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‫الدورة‬
‫ تهم‬.‫الخصوص‬
‫يف هذا‬possible
‫وتجديد مهاراتهم‬
‫تطوير‬
focus on the pra
publishers. This is a perfect introduction for sales staff who
the lowest possible cost. The course is for all businesses
publishing platfo
are interested in developing
new‫تعلم‬
ways
to package
‫كيفية توسيع العالمة‬
‫مبقدورك‬
‫ سيكون‬،‫صغرية‬advertising
‫ من خالل العمل يف مجموعة‬:‫ماذا ستتعلم‬
‫تسويقية‬
‫مسؤوليات‬
‫يتقلدون‬
‫مجاالت أخرى ممن‬
and organisations that need to .‫أكرث‬
make
sense
of the
emerging
across emerging media platforms to grow their digital sales.
really take advan
digital
channels
now
available
to
market
effectively
online.
.‫التجارية الخاصة بك عرب السوق التي تستهدفها بهدف كسب الكثري وبأقل تكلفة ممكنة‬
:‫تتضمن محتويات ورشة العمل ما ييل‬
From learning h
Workshop content‫الناشئة‬
includes:
Workshop content includes:
‫هذه الدورة مخصصة لجميع الرشكات واملؤسسات التي تحتاج لفهم القنوات الرقمية‬
.‫تحليل وفهم فرص سوقك وكيفية تطويرها‬
•
complicated cod
]A look at how you use online marketing channels at
]The differences between what the
.‫واملتوفرة حالياً يف السوق عىل نحو فعال عرب اإلنرتنت‬
app into a mone
Highlight
.‫املستهدفة‬
‫سوقك‬
‫لتحديد‬
‫السوق‬
‫بحوث‬
‫استخدام‬
•
present — examining their strengths and weaknesses
web offers and digital media
level of understa
Developing your digital
:‫ييل‬
‫ما‬
‫العمل‬
‫ورشة‬
‫محتويات‬
‫تتضمن‬
]
R
eturn
on
investment
—
which
.‫املستهدف والطرق املتبعة باتجاه السوق‬
‫امللف‬Highlight
‫بناء‬
•
] An analysis of the different formats
Digital
sales pitch: How to plan
strategies will work best
Our expert tutor
for ad delivery
‫التسويق عرب اإلنرتنت يف الوقت‬and
‫قنوات‬sell‫استخدام‬
‫عىل كيفية‬
‫نظرة‬
•online
your clients
digital
.‫خاصتك‬and
‫التسويق‬
‫العمالء هم محور مزيج‬
‫من أن‬of‫التأكد‬
A toolkit
techniques to •
for your brand
why
make your onlin
]How online advertising works
campaigns that work
take away and make the
.‫والضعف فيها‬
‫ دراسة نقاط القوة‬- ‫الحارض‬
]The common
and
uncommon
how to measure
.‫األساسية‬
‫التسويق‬
‫الواضحة وفهم نظرية‬
‫املصطلحات غري‬
•
most of the digital marketing
]Top tips on trading online and
pitfalls and how to avoid them
digital revenue o
opportunitites
you
have
‫أن‬
‫ميكن‬
‫اإلنرتنت‬
‫عىل‬
‫اتيجيات‬
‫رت‬
‫االس‬
‫أي‬
‫االستثامر‬
‫عىل‬
‫العائد‬
•
digital campaigns
.‫تطوير منتجات جديدة وإعادة إطالقها‬
•
— 10 top tips to success
technology part
]The power of social media and how to.‫وملاذا‬
harness
it ‫تفيد عالمتك‬
ً‫التجارية كثريا‬
]Learn from
case
studies
.‫الجانب‬
‫ونتائج هذا‬
‫جهود‬of‫من‬what
‫كيفية وضع تكاليف ما تبذله‬
•
accessible and p
works
and
what
doesn't
in
your
field
]Mobile technologies
instant
purchasing
.‫للنجاح‬and
‫نصائح هامة‬
10 - ‫تجنبها‬
‫املطبات املألوفة وغري املألوف وكيفية‬
•
head on.
‫يوم واحد‬
]How to measure and prove your media sales results using
.‫التعلم من دراسات الحالة حول ما يصلح وما ال يصلح يف مجال عملك‬
online research tools
‫تقود—الجمهور‬talk
‫التي‬their
‫الرقمية‬lingo
‫كيفية وضع اإلسرتاتيجية‬
]Working with digital.‫لرشكتك‬
agencies
‫ما هي املهارات املطلوبة داخلياً للعمل الناجح؟‬
Not for: Sales teams who only sell for print publications
RUN THIS IN-HOUSE: If you have four or more sales people to
train ask us to quote for a bespoke course to save you money.
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
45 7920…Email: training@pressassociation.com…www.pressassociation.com/training
Tel: +44 (0)20 7963
46
www.aim.sa - Email : care@aim.sa
‫لعالمتك التجارية‬1 DAY
AN
]How to devise a digital strategy that will deliver audiences
•for your organisation
]What skills are needed internally for successful
•
implementation
•
Not for: Those who are content to post the odd tweet
RUN THIS IN-HOUSE: Brainstorm with a tutor-led session on
how to update your digital marketing and play to your team's
strengths.
WEB AND MOBILE
1 DAY
Update your marketing skills
WEB
AND MOBILE
WEB AND MOBILE
4new workshop
Digital marketing strategy
— devise the right path for your brand
Tel: +44 (0)20 7963 7920…Email: training@pressas
106
Search engine optimisation
–
‫اإلليكرتوين يف يوم واحد‬
‫صمم موقعك‬Website analytics
‫إعادة تنظيم املحتوى اإلبداعي عىل موقعك‬
how to win with SEO
1 DAY
1 DAY
1 DAY
What you will learn: This course will give you the tools
you need to build your own website. It shows how to use
WordPress as a content management system and bypass
the use of inflexible template websites and avoid the costs
of hiring a web designer. Delegates without technical or
coding skills will leave the course with their own site that
they can work on from anywhere. Whether you want a
portfolio or CV, a travel site or a platform for your work, the
course will teach you the five basic building blocks of using
WordPress.
What you will learn: This workshop covers strategic content
and design considerations, plus practical tips from choosing
and using software to integrating interactive elements like
blogs, audio and video. It is for anyone planning or creating
content for a website, who wants a successful and troublefree launch or site upgrade.
‫الخاص بك‬
‫الويب‬
‫موقع‬course
‫تحتاجها لبناء‬
‫باألدوات التي‬
‫ تزودك هذه‬:‫ماذا ستتعلم‬
What you will learn: Delegates on this course will learn how
What ‫حيث‬
you‫من‬
will
learn:
This
explores
how‫الدورة‬
search
to measure and evaluate their websites and gain a deep
engines ‫قوالب‬
work,
what
they
aim
to
achieve
and
how
you
can‫أنه يوضح كيفية‬
‫استخدام برنامج «وورد برس» كنظام إلدارة املحتوى وتجاوز استخدام‬
understanding of who is accessing their online content,
make it easier for them to rank you. It offers practical, up-tohow and
It is designed
for anyone
‫جانب‬why.
‫والتصميم إىل‬
‫باملحتوى االسرتاتيجي‬
‫ الخاصة‬in
‫رات‬editorial,
‫ الدورة االعتبا‬sales
‫ تغطي هذه‬:‫ماذا ستتعلم‬
date advice
on‫املتدربني‬
the technology,
and
creating
‫من دون‬
‫ إن‬.‫ شبكة اإلنرتنت‬tools
‫مصمم عىل‬
‫ مع‬tips
‫التعاقد‬for
‫تكاليف‬
‫مواقع غري مرنة وتجنب‬
and marketing interested in enlarging and engaging online
a website that responds to the leading search engines.
‫كاملدونات‬
‫والتفاعلية‬
‫املتكاملة‬
‫العنارص‬
‫وإىل‬
‫الربنامج‬
‫واستخدام‬
‫اختيار‬
‫نصائح عملية بدءاً من‬
audiences for their brands. You don’t have to be too numerate,
‫فبغض‬
.‫أي مكان كانت‬for
‫ من‬،‫ونشطة‬
‫اإلليكرتونية فاعلة‬
‫تشفري سيرتكون‬their
‫مهارات تقنية أو‬
Anyone
responsible
attracting
visitors‫مواقعهم‬
and boosting
but curiosity about your audience is vital.
‫ الدورة مصممة لكل شخص يخطط أو يبتكر محتويات ملوقع‬.‫واألدوات السمعية والبرصية‬
site position
on search
engine
benefit
‫ ستجد‬،‫ألعاملكم‬
‫للسفر أو منصة‬
‫ موقع‬rankings
،‫سريتك الذاتية‬will
‫خاص أو‬
‫راج ملف‬from
‫ تريد إد‬the
‫النظر عام كنت‬
Workshop content includes:
SEO best practice covered in this session.
‫ ويرغب يف إطالق موقع ناجح وخالٍ من املعيبات أو يطمح إىل تطوير موقع سابق‬،‫إليكرتوين‬
.»‫]هذه الدورة اللبنات األساسية الخمس ملا ترغبه باستخدام برنامج «وورد برس‬How
‫يف‬
to measure visitors to web sites
Workshop content includes:
.‫يخصه‬
]Which analysis tools work best for you, and why
:‫تتضمن محتويات ورشة العمل ما ييل‬
Digital Highlights
] Refining your content to attract
:‫ييل‬
‫ما‬
‫العمل‬
‫ورشة‬
‫محتويات‬
‫تتضمن‬
]Meaningful statistics — how to interpret and use them
search engines
‫ما الذي يجعل املوقع اإلليكرتوين جيداً؟‬
•
Workshop content includes:
] Strategy — what do you want your
website to achieve?
] Identifying and targeting your
audience
] Detailed site planning — how to set
up a site map
] Future-proofing your site
Digital Highlights
How content
management systems
(CMS) work
Future-proofing your site
Selling from your site and
attracting search engines
] Creating targeted content and
navigation styles
] Design: page sizes, fonts and images
] Flash, podcasts, video, blogs, social media and RSS
] Using HTML5 for tablet and mobile compatibility
]CGI scripts, Java and ASP — forms and databases
Not for: Newcomers to the internet
Not for: Those who believe they have enough online business
THEY SAY: 'Amazed to see what you can put together in a day.
Against all odds I can now add 'web designer' to my CV!'
THEY SAY: ‘Excellent course. We feel dangerously knowledgeable
now.’
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
109
press association uk
AIM LLC - MENA .Training Course 2014
www.aim.sa - Email : care@aim.sa
1 DAY
‫يوم واحد‬
‫اإلليكرتوين‬
‫يوم واحد‬
Why content is King in
]What‫خاصتك؟‬
draws‫الويب‬
people
to your
‫خالل موقع‬
‫إليه من‬site
‫تصبو‬and
‫اتيجية – ما الذي‬
‫اإلسرت‬
•
Highlights
•
what doesn’t
Understanding
.‫واستهداف جمهورك‬
‫ تحديد‬key •
.‫أمثلة ملواقع جيدة وسيئة‬
•
]How audiences explore pages
metrics
] Creating a searchable site design
The vital importance of
‫كيفية إعداد‬
‫التخطيط‬
•
]Conversion .‫املوقع‬
rates‫خريطة‬
of visitors
to - ‫املفصل للموقع‬
‫ملواضيع برنامج‬
•
social‫مقدمة‬
media
Sharing metrics with
] The importance of links.»‫برس‬
and‫«وورد‬
video
subscribers, buyers and events .‫املستقبلية ملوقعك‬
others
in ‫ر‬the
team
‫اجعة‬
‫امل‬
•
] Why SEO
change
‫ موقع‬values
‫مجرد مدونة إىل‬
‫بك من‬and
‫الخاص‬how
»‫برس‬to
‫تحويل موقع «وورد‬
•
]How
to
optimise
a
site
using
the
The vital
importance of•
keep up to date
‫إنشاء‬
.‫عىل شبكة اإلنرتنت‬
web measuring tools.‫املحتوى املستهدف وأساليب التصفح‬
social media
]Interaction of repeat visits
.‫والصور‬tools
‫والخطوط‬
•
]Using online research
to ‫ أحجام الصفحات‬:‫التصميم‬
.‫استخدام األدوات وقوالب الصفحة‬
•
] Page rank and trust values
enhance your web analysis
RSS‫ شبكات التواصل االجتامعي و‬،‫ املدونات‬،‫ الفيديو‬،‫ البودكاست‬،‫الفالش‬
•
.‫إدارة الصور‬
•
]Directories and metasearch
Not for: Those who don't care about ROI
.‫املتنقل‬
‫والتوافق‬
‫للوحة‬
HTML5
‫استخدام‬
•
Not for: Those
with ‫الجديدة‬
a detailed
knowledge
of SEO
‫لتثبيتها‬
،‫اإلضافية‬
»‫«وورد برس‬
‫مقدمة عن مكونات‬
•
.‫ أشكال وقواعد البيانات‬- ASP‫ جافا و‬،CGI ‫مخطوطات‬
•
.‫واستخدامها‬
THEY SAY: ‘Now I know the tricks of the trade. It will help a great
THEY SAY: ‘I'm quite sure we will see immediate benefits
SEO
] Descriptions that attract the search.‫التصفح‬
‫أساسيات‬
engines
Keyword analysis
because there are so many things that we were doing wrong or
not at all.’
deal in my work to attract the right visitors and sell online.'
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
108
WEB AND MOBILE
Digital Highlights
Workshop content includes:
]What makes a good website?
The ins and outs of domains
and hosting services
]The basics of navigation
Measuring your traffic using
]Examples of good and bad sites
Google Analytics
]An introduction to WordPress
Promoting your site on the
themes
]Turning your WordPress site from web: SEO and social media
a blog into a website
]Using widgets and page templates
]Managing pictures
]An introduction to WordPress plug-ins, hot to install and
use them
WEB AND MOBILE
WEB AND MOBILE
Redesigning your website's
creative content
WEB AND MOBILE
47
Build your own website in a day
48
1 DAY
1 DAY
What you will learn: This course explores how search
engines work, what they aim to achieve and how you can
make it easier for them to rank you. It offers practical, up-todate advice on the technology, tools and tips for creating
a website that responds to the leading search engines.
Anyone responsible for attracting visitors and boosting their
site position on search engine rankings will benefit from the
SEO best practice covered in this session.
What you will learn: Delegates on this course will learn how
to measure and evaluate their websites and gain a deep
understanding of who is accessing their online content,
how and why. It is designed for anyone in editorial, sales
and marketing interested in enlarging and engaging online
audiences for their brands. You don’t have to be too numerate,
but curiosity about your audience is vital.
]How to measure visitors to web sites
Workshop content includes:
] Refining your content to attract
search engines
Digital Highlights
Why content is King in
SEO
] Descriptions that attract the search
engines
Keyword analysis
] Creating a searchable site design
The vital importance of
social media
] The importance of links and video
] Why SEO values change and how to
keep up to date
]Interaction of repeat visits
]Which analysis tools work best for you, and why
]Meaningful statistics — how to interpret and use them
]What draws people to your site and
what doesn’t
Highlights
]How audiences explore pages
Understanding key
metrics
]Conversion rates of visitors to
subscribers, buyers and events
Sharing metrics with
others in the team
]How to optimise a site using the
web measuring tools
The vital importance of
social media
]Using online research tools to
enhance your web analysis
] Page rank and trust values
WEB AND MOBILE
Workshop content includes:
]Directories and metasearch
Not for: Those who don't care about ROI
SEO ‫االستفادة القصوى من محرك البحث – كيف تربح مع‬
‫تحليالت الويب‬
‫يوم واحد‬
‫يوم واحد‬
‫ تفيد هذه الدورة يف إظهار كيفية عمل محركات البحث وما تهدف إىل تحقيقه وكيف‬:‫ماذا ستتعلم‬
‫ متنحك الدورة جهاز بيانات متطور وعميل بالتقنية إىل جانب‬.‫تجعل من األسهل للغري رؤية ما تنتجه‬
‫ عىل‬.‫األدوات والنصائح الخاصة بإنشاء موقع عىل شبكة اإلنرتنت يستجيب ملحركات البحث الرائدة‬
‫أي شخص مسئول عن جذب الزوار وتعزيز هيئة موقعهم عىل تصنيفات محرك البحث االستفادة من‬
.‫ املشمولة يف هذه الدورة‬SEO ‫أفضل مزايا‬
:‫تتضمن محتويات ورشة العمل ما ييل‬
.‫تحسني املحتوى الخاص بك لجذب محركات البحث‬
•
.‫األوصاف التي تجذب محركات البحث‬
•
.‫ابتكار تصميم موقع ميكن البحث فيه‬
•
.‫أهمية الروابط والفيديو‬
•
.‫ وكيفية تحديثها باستمرار‬SEO ‫ملاذا تتغري قيم‬
•
.‫تفاعل الزيارات املتكررة‬
•
.‫رتبة الصفحة وقيم الثقة‬
•
.‫األدلة والبحث الفوقي‬
•
‫ سيتعلم املتدربون كيفية قياس وتقييم مواقعهم اإلليكرتونية والحصول عىل فهم‬:‫ماذا ستتعلم‬
‫ الدورة مصممة ألي فرد يف مجال‬.‫ كيف وملاذا‬،‫متعمق ملن يتواصل مع محتوياتهم عىل الويب‬
‫كتابة املقاالت التحريرية واملبيعات والتسويق ومهتم بتوسيع جمهوره عىل الويب وتفاعلهم مع‬
.‫ إال أن الفضول حول جمهورك أمر حيوي‬،‫ ال حاجة ألن تكون أكرث إحصا ًء‬.‫منتجاته‬
:‫تتضمن محتويات ورشة العمل ما ييل‬
.‫كيفية قياس زوار املواقع عىل شبكة اإلنرتنت‬
•
.‫ وملاذا‬،‫أدوات التحليل التي تعمل معك بشكل أفضل‬
•
.‫ كيفية تفسريها واستخدامها‬- ‫اإلحصاءات ذات املغزى‬
•
‫ما الذي يجلب الناس إىل موقعك وما اليشء الذي ال يعجبهم فيه؟‬
•
‫كيف يتصفح الجمهور صفحات املوقع؟‬
•
.‫أسعار التحويل من زوار إىل مشرتكني ومشرتين وفعاليات‬
•
.‫كيفية تحسني املوقع اإلليكرتوين باستخدام أدوات القياس‬
•
.‫استخدام أدوات البحث عىل اإلنرتنت لتعزيز تحليل موقعك اإلليكرتوين‬
•
Not for: Those with a detailed knowledge of SEO
THEY SAY: ‘I'm quite sure we will see immediate benefits
because there are so many things that we were doing wrong or
not at all.’
111
THEY SAY: ‘Now I know the tricks of the trade. It will help a great
deal in my work to attract the right visitors and sell online.'
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
press association uk
AIM LLC - MENA .Training Course 2014
www.aim.sa - Email : care@aim.sa
48
110
WEB AND MOBILE
Website analytics
WEB AND MOBILE
Search engine optimisation –
how to win with SEO
1 DAY
2 DAYS
What you will learn: What you will learn: In this course
you will learn mobile strategies that will work for your
publication, business or organisation. The session offers
practical advice for editorial and marketing managers who
are looking to offer mobile apps across platforms.
What you will learn: This is a practical workshop involving
demonstrations on how design works across different
mobile platforms, offering an introduction to developing a
mobile publication using ePub and Digital Publishing tools.
This course is designed for anyone whose work involves
designing for publications across all mobile platforms,
including designers, editors, marketing managers and
publishers.
Workshop content includes:
] Overview of the mobile market and devices
]ROI — examples of successful applications
Workshop content includes:
]How touchscreens affect the way
people browse and read
] The essential elements of any
design, including navigation and
interaction
] Understanding typography for
mobile
] Working with a template including
advertising links
] Understanding consistency and
simplicity
] Using colour and content effectively
] Using and cropping pictures
] Copy flow and proportions
Not for: Development and coding professionals
Not for: Those already producing great mobile layouts for all platforms
IN HOUSE: We can run this course for editorial or marketing
managers from the same company to help develop app
strategies.
IN HOUSE: We can run this course for designers from the same
company to give them design skills for mobile platforms.
] Writing a specification, wireframes
and project schedule
] Targeting the right app stores, and
how to set them up
Developing an effective
mobile plan
] Avoiding submission and publishing
problems
How to select the right
developer resource, both
internal and external
] How to decide if your app should
be paid or free
]Avoiding submission and
publishing problems
How to ensure a
successful app launch
]Using social media and mobile SEO to drive traffic to your
website app
WEB AND MOBILE
WEB AND MOBILE
49
Highlights
]Monitoring, evolving and updating your app
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
113
press association uk
AIM LLC - MENA .Training Course 2014
www.aim.sa - Email : care@aim.sa
Highlights
Understanding the
latest screen sizes and
resolutions for mobile
devices
Practical layout exercises
on best practice for
digital publishing
Designing in video and
audio clips
Media law update (print and online)
MEDIA LAW
‫ التفويض والتطوير والتسويق‬- ‫تطبيقات املحمول‬1 DAY
‫ مبا فيها التطبيقات واللوحات‬،‫تطوير تطبيقات الجوال‬
‫يومان‬
‫يوم واحد‬
Media law training has never been more important. In the
What you will learn: This course assesses the best way to
avoid legal
in your
work.
takes
detailed
look‫ تُعترب هذه‬:‫ماذا ستتعلم‬
digital age, when everyone is a journalist, a publisher, and a
‫كيفية‬threats
‫إيضاحات عىل‬
‫تنطوي عىل‬
‫التي‬It‫العملية‬
‫ات‬a‫الدور‬
‫الدورة من بني‬
‫ األعامل‬،‫ ستتعلم يف هذه الدورة اسرتاتيجيات الجوال التي تخدم إصدارتك‬:‫ماذا ستتعلم‬
at the various laws that may affect anyone who writes for
photographer, we are all at risk from the laws that govern the
publication,‫املوبايل‬
whether
in print
online.
If you
have
‫اإلصدارة عىل‬
‫لتطوير‬orً‫مدخال‬
‫كام تقدم‬
،‫مختلفة‬
‫متحركة‬never
‫إجراء التصميم عرب منصات‬
‫التسويق ممن‬
‫ومديري‬
‫التحريرية‬
‫تتضمن الدورة نصائح‬
.‫التجارية أو الرشكة‬
media. A single
tweet
could
cost‫للمواد‬
your‫عملية‬
organisation
thousands
attended a law course, or need an update, then you should
of pounds in damages and even land the sender in jail. It is a
‫اغبني يف‬
‫الدورة لل‬save
‫تصميم هذه‬
.‫الرقمي‬
‫باستخدام النرش اإللكرتوين وأدوات‬
attend this‫تصميم‬
course.
It ‫ر‬could
you ‫تم‬
a lot
of ‫النرش‬
money.
.‫يتطلعون لتقديم تطبيقات الجوال عرب املنصات املختلفة‬
must for anyone working in, or with, the media to have a solid
.‫ مبا يف ذلك املصممون واملحررون ومديرو التسويق والنارشون‬،‫املنشورات عرب جميع املنصات النقالة‬
:‫ورشة العمل ما ييل‬
‫تتضمن محتويات‬
grounding in the relevant legislation and compliance
issues
Workshop content includes:
Highlight
:‫تتضمن محتويات ورشة العمل ما ييل‬
we all face.
.‫نظرة عامة عىل سوق الهاتف النقال واألجهزة‬
•
] Libel — including the new laws being
How the law applies
‫كيف تؤثر‬publishing •
PA offers media
which
through‫كتابة‬
the legal fog
introduced .‫شاشات اللمس عىل طريقة تصفح وقراءة الناس‬
to online
.‫للمرشوع‬law
‫الزمني‬courses
‫الشبكة والجدول‬
‫ات‬cut
‫ إطار‬،‫املواصفات‬
•
including mobile
and paint a clear picture of what you can and cannot do. We
] Privacy and .‫والتفاعل‬
other human
issues
‫ذلك التصفح‬rights
‫ مبا يف‬،‫تصميم‬
‫األساسية ألي‬
‫العنارص‬
•
.‫استهداف مخازن التطبيق الصحيح وكيفية إقامتها‬
•
and social media
cover the perils of copyright, the opportunities provided by
] Breach of confidence and the public
.‫فهم الطباعة بالنسبة للموبايل‬
•
.‫ومشاكل النرش‬
‫الطرح‬the
‫التقديم أو‬
•
the Freedom of Information
Act, and
latest‫تجنب‬
developments
interest defence
in the law.ً‫مجانا‬
as it‫ أو‬is
applied
to
social
media
and
how
it
affects
.‫اإلعالنية‬
‫الروابط‬
‫ذلك‬
‫يف‬
‫مبا‬
‫التصميم‬
‫مع‬
‫العمل‬
•
‫كيف تقرر ما إذا كان التطبيق خاصتك مدفوع األجر‬
•
] Copyright, moral rights and how they affect the
everyone.
relationship between publications and contributors
‫املتنقلة لتعزيز‬SEO ‫استخدام شبكات التواصل االجتامعي و‬
•
•
•
.‫والنسب‬
‫النصية‬
‫السالسة‬
•
] When you may be affected by the laws of other countries •
•
.‫فهم االتساق والبساطة‬
Make sure you and your team are fully aware of the latest
] Freedom of Information Act
.‫استخدام اللون واملحتوى عىل نحو فعال‬
‫تطبيقات‬
‫اإلقبال عىل‬
legislation by attending one of.‫موقعك‬
the law
courses
we offer – it
] Making sure your staff are aware of their responsibilities
.‫استخدام وقص الصور‬
could save you a lot.‫بك‬
of‫الخاص‬
money.
‫الرصد والتطوير وتحديث التطبيق‬
•
] Contempt of court and other reporting restrictions
.‫ أمثلة عىل التطبيقات الناجحة‬- ‫العائد عىل االستثامر‬
Not for: Those who have attended a law course in the past year.
THEY SAY: ‘Very good, in-depth and relevant course. Useful to
have practical examples of the many legal problems we may
encounter.’
Tel: +44 (0)20 7963 7920…Email: training@pressassociation.com…www.pressassociation.com/training
112
WEB AND MOBILE
Designing for mobile publications,
including apps and tablets
MEDIA LAW
Mobile apps – commissioning,
developing and marketing
50