Campaign Feed
Product Manual
Please note that your account manager would be happy to explain you how the campaign feed works. Please
do not hesitate to contact your dedicated account manager.
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Revision History
Version
1.0
Date
19/09/2012
Owner/Contributer
Comments
Cheetah Media Link Technical
Team
First release
Cheetah Media Link Technical
Team
Creatives packs replace
promotions, add target’s
payouts to feed, list
campaigns categories, list
campaigns platforms
1.1
31/10/2012
1.2
30/03/2013
Cheetah Media Link Technical
Team
Campaign type added
1.3
11/08/2015
Cheetah Media Link Technical
Team
Capping added
1.4
04/12/2015
Cheetah Media Link Technical
Team
Campaign GEO areas and
capping config added
© Cheetah Media Link 2015 – All rights reserved
help@cmcm.com
Content
Revision History ...................................................................................................... 2
1
2
3
Introduction ....................................................................................................... 4
1.1
What is Cheetah Media Link Campaign Feed ............................................................. 4
1.2
Prerequisite .................................................................................................................. 4
How to request our Campaign Feed................................................................. 5
2.1
Campaign feed request url ........................................................................................... 5
2.2
Output parameter ......................................................................................................... 6
2.3
Optional info ................................................................................................................. 6
2.4
Filter ............................................................................................................................. 7
2.5
Examples...................................................................................................................... 8
Structure of the Campaign Feed response ...................................................... 8
3.1
Service ......................................................................................................................... 8
3.2
Campaign ..................................................................................................................... 8
3.3
Category ....................................................................................................................... 9
3.4
Platform ...................................................................................................................... 10
3.5
Screenshot ..................................................................................................................11
3.6
Capping (campaign level) ...........................................................................................11
3.7
Action ..........................................................................................................................11
3.8
Application .................................................................................................................. 12
3.9
Language ................................................................................................................... 13
3.10
Capping (action level) .............................................................................................. 13
3.11
Target ....................................................................................................................... 14
3.12
Payout ...................................................................................................................... 15
3.13
Creative Pack ........................................................................................................... 15
3.14
Creative .................................................................................................................... 16
3.15
Exclude ..................................................................................................................... 16
3.16
Global view of the campaign feed response ............................................................ 17
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1
Introduction
1.1
What is Cheetah Media Link Campaign Feed
If you want to promote our campaigns on your platform, you can use our feed to easily retrieve
the data of the campaigns you’re subscribed to.
The campaign feed is updated automatically and will only provide the available campaign in
your traffic source or in a specific pool.
The campaign feed has to be used in a Server-to-server connection: your server calls our feed
to retrieve and store the campaigns info. Your clients can then use the campaign info from your
server.
The feed is updated once every hour, so you should not call it more often than every 60
minutes. Due to that limitation, you should not use our campaign feed directly from your client,
as it would result in excessive and inefficient calls to our servers.
You can get more accurate information on the campaigns thanks to the parameters available
and filter the content thanks to our filter parameter.
You can access our generator page at:
http://dashboard.cheetahmedialink.com/en/admin/campaign/feed/generator
1.2
Prerequisite
The first thing you need to do, as a Cheetah Media Link affiliate, is to get a valid TRAFFIC
SOURCE id or POOL id from the Cheetah Media Link dashboard. It will be required for every
request you will send using the Cheetah Media Link Campaign Feed.
A TRAFFIC SOURCE is a general term to describe your app or site. In other words, you need
to create a traffic source for each application, mobile site or adnetwork where you have traffic.
A POOL is basically a collection of campaigns you wish to promote on your mobile site and/or
application. To create one, go to the Cheetah Media Link Publisher backoffice, go to Traffic
sources tab and then click on Create a new Pool.
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Detailed steps to create a traffic source and a pool please refer to following FAQ articles:

What is a traffic source? How can I declare/add a traffic source?
http://support.cheetahmedialink.com//hc/en-us/articles/202500791-What-is-a-traffic-sour
ce-How-can-I-declare-add-a-traffic-source-

What is a pool? When should I use pools?
http://support.cheetahmedialink.com/hc/en-us/articles/202500811-What-is-a-pool-Whenshould-I-use-pools-
You’ll have to choose a name and configure your POOL before filling it with campaigns. Your
POOL id or TRAFFIC SOURCE id is the number just after the # next to the POOL or TRAFFIC
SOURCE name.
Should you need any help selecting campaigns or configuring the TRAFFIC SOURCE or
POOL to match your needs, please feel free to contact your dedicated account manager
and/or Cheetah Media Link technical support.
2
How to request our Campaign Feed
2.1
Campaign feed request url
2.1.1 Key parameter
In order to use our Campaigns Feed, you must first retrieve your key from your Cheetah Media
Link Dashboard. Without the key, it is impossible to access the campaign feed. You’ll find
yours on this page, when logged in:
http://dashboard.cheetahmedialink.com/en/admin/campaign/feed/generator
This key is the same for all your services or your pools created on your Cheetah Media Link
account.
2.1.2 Campaign Feed URL
To use our Campaign Feed, you have to call one of those two URLs, depending on whether
you want to get the data of a complete TRAFFIC SOURCE or of a specific POOL:

TRAFFIC SOURCE
http://dashboard.cheetahmedialink.com/en/admin/service/[YOUR_TRAFFIC_SOURCE_
ID]/feed?key=[YOUR_KEY]

POOL
http://dashboard.cheetahmedialink.com/en/admin/service/pool/[YOUR_POOL_ID]/feed?
key=[YOUR_KEY]
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2.1.3 Examples
Here are two examples of campaign feel request url. In the sample urls, “1234” is the sample
traffic source ID, and “123456” is the sample pool ID. The sample key value is the same in two
urls:

TRAFFIC SOURCE
http://www.cheetahmedialink.com/en/admin/service/1234/feed?key=1225f834d7f0436ca
e829cf3c998b5qa

POOL
http://www.cheetahmedialink.com/en/admin/service/pool/123456/feed?key=1225f834d7f
0436cae829cf3c998b5qa
2.2
Output parameter
The campaign feed can produce either an XML or a JSON result. To choose between those
two types of data, just add the parameter &output= with the value xml or json in campaign feed
request url. Xml is the default value.
Available values
Description
xml (Default)
You will get a XML format data
json
You will get a JSON format data
Examples:

To get XML result:
http://www.cheetahmedialink.com/en/admin/service/1234/feed?key=1225f834d7f0436ca
e829cf3c998b5qa&output=xml

To get JSON result:
http://www.cheetahmedialink.com/en/admin/service/1234/feed?key=1225f834d7f0436ca
e829cf3c998b5qa&output=json
2.3
Optional info
To get more accurate information in the campaign feed response, you can use the following
parameters. Every one of those parameters accepts the value 0 or 1. 0 is the default value, 1
activates the option and displays the requested data.
Parameter
Description
displayCategory
Display the ID of the categories of the campaigns.
displayPlatform
Display the ID of the platforms of the campaigns.
displayScreenshot
Display the screenshots of the campaign.
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displayAction
Display the different actions of the campaign. Please refer to the
campaign description to know more about each action.
displayApplication
If the campaign is CPI, this will display information about the
application promoted by the campaign.
displayTarget
Display the different targets of the campaign for you to know what
traffic is allowed by the campaign.
displayExclude
Display information about what traffic is not allowed by the
campaign.
displayPayout
Display payout information at campaign target level.
displayCreativesPack
Display creative packs information.
displayCreative
Display detailed information about each creative of each creative
pack.
displayIncent
Display if incent traffic is allowed or not. 0: not allowed; 1: allowed.
displayCapping
Display if cap is reached or not. 0: cap not reached; 1: cap reached.
displayCappingConfig
Display cap configurations on campaign or campaign action level.
By default campaign level cap configuration is displayed. To display
action level cap configuration, displayAction parameter should be
used.
Some attribute information (e.g. categories, OS, OS version, and carrier information) is
displayed as ID. To get the name corresponding to the IDs, please refer to following FAQ
article:
http://support.cheetahmedialink.com/hc/en-us/articles/204812261-Attribute-IDs-in-campaign-f
eed-response-and-corresponding-names
2.4
Filter
To filter the content in the campaign feed response, you can use the following filter parameters.
Every one of those parameters accepts specific values, as shown below:
Parameter
filterCountry
filterApplicationLan
guage
filterPayoutType
Description
Values
Display only the campaign
open for a specific list of
countries.
The ISO 3166-1-alpha-2 code is used. You
can put one value, or several separated by a
hyphen. You can get the full country list here.
Examples:
FR
FR-ES
Display only the
description of the
application for a specific
language.
The ISO 639-1 code is used. You can put one
value, or several separated by a hyphen. You
can get the full country list here.
Examples:
FR
FR-ES
Display only the targets
with specific payout type.
1 (only Fix payouts)
2 (only Percent from Cheetah Media Link part
payouts)
3 (only Percent from Advertiser part payouts)
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filterCreativeType
Display only the targets
with specific creative type.
1 (only text creative)
2 (only image creative)
By default, all filter parameters have an empty value.
2.5

Examples
Displays the campaigns of the pool open for the USA, with their actions, targets, and
payouts:
http://dashboard.cheetahmedialink.com/en/admin/service/pool/4192/feed?key=1235183
7d780236c9e829c93c99ab5ea&filterCountry=US&displayPayout=1

Displays the campaign of the pool with the information in French of the application if the
campaign is CPI:
http://dashboard.cheetahmedialink.com/en/admin/service/pool/4192/feed?key=1235183
7d780236c9e829c93c99ab5ea&filterApplicationLanguage=FR&displayApplication=1

Displays the campaigns of the pool with their categories, their targets and excluded
targets:
http://dashboard.cheetahmedialink.com/en/admin/service/pool/4192/feed?key=1235183
7d780236c9e829c93c99ab5ea&displayTarget=1&displayExclude=1&displayCategory=1
3
Structure of the Campaign Feed response
3.1
Service
root > service
Service represents your mobile site, mobile application…
Attribute
Name
Description
Values
Can be
empty?
ID
Your service ID
Integer
No
Name
Your service name
String
No
3.2
Campaign
root > service > campaigns > campaign
Your Service or Pool can be linked to several campaigns, so “campaign” elements are
contained in a “campaigns” element.
A campaign is a product to promote, like a game or a group of applications.
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Attribute
Name
Description
Values
Can be
empty?
id
The campaign identifier
Integer
No
name
The campaign name
String
No
click
The campaign click url
(Redirect to random url among matching children
target)
Url
No
banner
The campaign banner url
(Redirect to random banner url from random
matching children target)
(Auto detect device width)
Url
No
text
The campaign text creative
(Fixed to “Click here” for now)
String
No
incentAllo
wed
Display if incent traffic is allowed or not
(This attribute is displayed when parameter
“&displayIncent=1” is added in the campaign feed
request url)
0 (not allowed)
1 (allowed)
No
cappingRe
ached
Display if cap is reached or not
(This attribute is displayed when parameter
“&displayCapping=1” is added in the campaign
feed request url)
0 (not reached)
1 (reached)
No
3.3
Category
root > service > campaigns > campaign > categories > category
A campaign can be linked to several categories, so “category” elements are contained in a
“categories” element.
Categories allow us to target public for campaigns with value like Entertainment, Banking,
Adult, Sport …
This part is displayed when parameter “&displayCategory=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
id
The campaign category identifier
Get full list here.
1 (Mobile Content)
2 (Social Networks)
3 (Applications)
4 (Entertainment)
5 (Banking, Financial)
6 (Casino, Gambling)
7 (Adult)
8 (iPhone Applications)
9 (Fashion)
10 (Education)
No
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11 (M-Commerce)
12 (Coupon)
13 (Insurance)
14 (Healthcare)
15 (Sport)
16 (Auto)
17 (Food, Beverage)
18 (Media)
19 (Telecom)
20 (Services)
21 (B2B)
22 (Games)
23 (Sexy)
26 (Musics)
27 (Ringtones)
28 (Hightech)
29 (Video)
30 (Software)
31 (Travel)
32 (Dating)
33 (Astrology)
3.4
Platform
root > service > campaigns > campaign > platforms > platform
A campaign can be linked to several platforms, so “platform” elements are contained in a
“platforms” element.
Platforms allow us to target device for campaigns with value like iPhone App, Android App,
JAVA, WAP …
This part is displayed when parameter “&displayPlatform=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
id
The campaign platform identifier
Get full list here.
1 (WAP)
2 (JAVA)
4 (iPhone)
5 (iPad)
6 (Android)
7 (BlackBerry)
8 (Windows Phone)
9 (Bada)
No
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3.5
Screenshot
root > service > campaigns > campaign > screenshots > screenshot
A campaign can have several screenshots, so “screenshot” elements are contained in a
“screenshots” element.
Screenshots are pictures that represent the advertised application.
This part is displayed when parameter “&displayScreenshot=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
id
The campaign screenshot identifier
Integer
No
thumbnail
The campaign screenshot thumbnail url
Url
No
File
The campaign screenshot url
Url
No
3.6
Capping (campaign level)
root > service > campaigns > campaign > cappings > capping
A campaign can have several cappings, so “capping” elements are contained in a “cappings”
element.
Cappings are capping configuration information at campaign level for publisher who requested
the campaign feed.
This part is displayed when parameter “&displayCappingConfig=1” is added in the campaign
feed request url.
Attribute
Name
Description
Values
Can be
empty?
period
The campaign level capping period
Daily
Weekly
Month
No
country
The campaign level capping targeting
country
String
Yes
device
The campaign level capping targeting
device
String
Yes
payout
The campaign level capping payout
value
Number
No
3.7
Action
root > service > campaigns > campaign > actions > action
A campaign can contains several actions, so “action” elements are contained in an “actions”
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element.
An action is a way to monetize a campaign like subscription, purchase, CPC …
This part is displayed when parameter “&displayAction=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
id
The action identifier
Integer
No
name
The action name
String
No
type
The action type (CPS, CPI, CPL…)
String
No
click
The action click url
(Redirect to random url among matching
children target)
Url
No
banner
The action banner url
(Redirect to random banner url from
random matching children target)
(Auto detect device width)
Url
No
text
The action text creative
(Fixed to “Click here” for now)
String
No
applicatio
nId
Identifier on official store (AppStore)
String
Yes
3.8
Application
root > service > campaigns > campaign > actions > action > application
Application related data retrieved from Google Play (for Android CPI campaigns) or Apple App
store (for iOS CPI campaigns).
This part is displayed when parameter “&displayApplication=1” is added in the campaign feed
request url and the campaign is CPI at the same time.
Attribute
Name
Description
Values
Can be
empty?
id
Identifier on official store (AppStore)
String
No
osName
The application OS name
String
No
url
The application url on official store
Url
No
thumbnail
The application thumbnail url
Url
No
companyN
ame
The application company name
String
No
rating
The application rating on official store. A
number between 0 and 5 (e.g. “4.3”)
Number
Yes
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3.9
Language
… > campaign > actions > action > application > languages > language
Application information in different languages retrieved from Google Play (for Android CPI
campaigns) or Apple App store (for iOS CPI campaigns).
This part is displayed when parameter “&displayApplication=1” is added in the campaign feed
request url and the campaign is CPI at the same time.
Attribute
Name
Description
Values
Can be
empty?
iso
The language country iso
String
No
name
The application name in this language
String
No
baseline
The application description in this
language
String
No
price
The application price
Number
No
priceCurren
cyCode
The price currency code
String
No
priceCurren
cySymbol
The price currency symbol
String
No
3.10 Capping (action level)
… > campaign > actions > action > cappings > capping
An action can have several cappings, so “capping” elements are contained in a “cappings”
element.
Cappings at action level are displayed when parameters “&displayCappingConfig=1” and
“&displayAction=1” are both added in the campaign feed request url.
Attribute
Name
Description
Values
Can be
empty?
period
The action level capping period
Daily
Weekly
Month
No
country
The action level capping targeting
country
String
Yes
device
The action level capping targeting device
String
Yes
payout
The action level capping payout value
Number
No
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3.11 Target
… > campaign > actions > action > targets > target
An action can be composed of several targets, so “target” elements are contained in a “targets”
element.
A target represents an allowed mobile phone filter on which we can define a destination url, a
payout, creatives packs …
Target can filter mobile phone by country, operator, brand, model, os, osVersion and proxy.
This part is displayed when parameter “&displayTarget=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
id
The target id
Integer
No
click
The target click url
Url
No
banner
The target banner url
(Redirect to random banner url from this
target)
(Auto detect device width)
Url
No
text
The target text creative
(Fixed to “Click here” for now)
String
No
country
Traffic allowed limited to one country
ISO codes (ISO 3166)
Yes
operator
Traffic allowed limited to one operator
Integer (get full list here)
Yes
brand
Traffic allowed limited to one phone
brand
Integer (get full list here)
Yes
model
Traffic allowed limited to one phone
model
Integer (get full list here)
Yes
os
Traffic allowed limited to one os
Integer (get full list here)
Yes
osVersion
Traffic allowed limited to one os version
Integer (get full list here)
Yes
proxyAllo
wed
Is proxy traffic allowed?
0 (No)
1 (Yes)
No
geoarea
The target geoarea name
String
Yes
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3.12 Payout
… > actions > action > targets > target > payout
A payout represents the part paid to you for a specific target when a transaction happens. It
can be in US Dollars or in percent.
This part is displayed when parameter “&displayPayout=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
type
The payout type
1 (Fix)
2 (Percent from Cheetah
Media Link part)
3 (Percent from Advertiser
part)
No
value
Fix type: Part paid to you in US Dollars
Percent type: Part paid to you in percent
Number
No
currency
(Only for Fix type)
USD/EUR/GBP
No
3.13 Creative Pack
… > action > targets > target > creativesPacks > creativesPack
A target can have several creatives packs, so “creativesPack” elements are contained in a
“creativesPacks” element.
A creatives pack is a set of creatives with different type and size (See next section) Ex: two
texts, a 300x50 image and a 320x50 image...
This part is displayed when parameter “&displayCreativesPack=1” is added in the campaign
feed request url.
Attribute
Name
Description
Values
Can be
empty?
id
The creatives pack idendifier
Integer
No
name
The creatives pack name
String
No
click
The creatives pack click url
Url
No
banner
The creatives pack banner url
(Redirect to random banner url from this
creative pack)
(Auto detect device width)
Url
No
text
The creatives pack text
(Fixed to “Click here” for now)
String
No
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3.14 Creative
… > target > creativesPacks > creativesPack > creatives > creative
A creative pack can be composed of several creatives, so “creative” elements are contained in
a “creatives” element.
A creative is a displayed item on which the user will click to access the promoted product. It
can be a text or an image.
This part is displayed when parameter “&displayCreative=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
id
The creatives idendifier
Integer
No
type
The creative type
1 (Text)
2 (Image)
No
width
The image width in pixels (Only for
Image type)
Integer
No
height
The image height in pixels (Only for
Image type)
Integer
No
file
The image final url (Only for Image type)
String
No
click
The creatives click url
Url
No
banner
The creatives banner url (Only for Image
type)
Url
No
text
The creatives text (Only for Text type)
String
No
3.15 Exclude
… > action > targets > target > excludes > exclude
An exclude is displayed when there is excluding item for this target.
This part is displayed when parameter “&displayExclude=1” is added in the campaign feed
request url.
Attribute
Name
Description
Values
Can be
empty?
country
Traffic excluding one country
ISO codes (ISO 3166)
Yes
operator
Traffic excluding one operator
Integer (get full list here)
Yes
brand
Traffic excluding one brand
Integer (get full list here)
Yes
model
Traffic excluding one model
Integer (get full list here)
Yes
os
Traffic excluding one os
Integer (get full list here)
Yes
osVersion
Traffic excluding one os version
Integer (get full list here)
Yes
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3.16 Global view of the campaign feed response
3.16.1 XML
<root>
<service id="" name="">
<campaigns>
<campaign id="" name="" click="" banner="" text="" incentAllowed="" cappingReached="">
<categories>
<category id=""/>
</categories>
<platforms>
<platform id=""/>
<platform id=""/>
</platforms>
<screenshots>
<screenshot id="" thumbnail="" file=""/>
</screenshots>
<actions>
<action id="" name="" type="" click="" banner="" text="" applicationId="">
<application id="" osName="" url="" thumbnail="" companyName="" rating="">
<languages>
<language
iso=""
name=""
baseline=""
price=""
priceCurrencyCode=""
priceCurrencySymbol=""/>
</languages>
</application>
<targets>
<target id="" click="" banner="" text="" country="" operator="" brand="" model="" os=""
osVersion="" proxyAllowed="" geoarea="">
<payout type="" value="" group="" currency=""/>
<creativesPacks>
<creativesPack id="" name="" click="" banner="" text="">
<creatives>
<creative id="" type="" width="" height="" file="" click="" banner="" text=""/>
</creatives>
</creativesPack>
</creativesPacks>
<excludes>
<exclude country="" operator="" brand="" model="" os="" osVersion=""/>
</excludes>
<cappings >
<capping period="" country="" device="" payout=""/>
</cappings >
</target>
</targets>
</action>
</actions>
<cappings>
<capping period="" country="" device="" payout=""/>
</cappings>
</campaign>
</campaigns>
</service>
</root>
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3.16.2 JSON
{
"service": {
"id": "",
"name": "",
"campaigns": {
"campaign": [
{
"id": "",
"name": "",
"click": "",
"banner": "",
"text": "",
"incentAllowed": "",
"categories": {
"category": [
{
"id": ""
}
]
},
"platforms": {
"platform": [
{
"id": ""
}
]
},
"screenshots": {
"screenshot": [
{
"id": "",
"thumbnail": "",
"file": ""
}
]
},
"actions": {
"action": [
{
"id": "",
"name": "",
"type": "",
"click": "",
"banner": "",
"text": "",
"applicationId": "",
"application": {
"id": "",
"osName": "",
"url": "",
"thumbnail": "",
"companyName": "",
"rating": "",
"languages": {
"language": [
{
"iso": "",
"name": "",
"baseline": "",
"price": "",
"priceCurrencyCode": "",
"priceCurrencySymbol": ""
}
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]
}
},
"targets": {
"target": [
{
"id": "",
"click": "",
"banner": "",
"text": "",
"country": "",
"operator": "",
"brand": "",
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help@cmcm.com
"payout": ""
}
]
}
}
]
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}
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}
]
}
}
}
© Cheetah Media Link 2015 – All rights reserved
help@cmcm.com