STATE OF GREEN BUSINESS 2012 by Joel Makower and the editors of GreenBiz.com JANUARY 2012 GreenBiz Group www.GreenBiz.com CONTENTS STATE OF GREEN BUSINESS 2012 2 TOP SUSTAINABLE BUSINESS TRENDS OF 2012 1. Sustainability Counts for CFOs 4 6 Will CFOs Ever ‘Get’ Sustainability? 7 2. Sustainable Consumption Gets Buy-­in !5`SS\5O[WÆQObW]\AQ]`Sa>]W\ba 1]\dS`US\QSO\RbVS<Sfb0WU=^^]`bc\Wbg 7 ' "AcabOW\OPZS;]PWZWbg6WbabVS@]OR #1ZSO\bSQVAc`dWdSaO1`WaWa]T1]\ÆRS\QS ! 5`SS\0cWZRW\Ua(/4]c\RObW]\T]`5`]ebV $3\S`Ug3TÆQWS\Qg5OW\aAbO`>]eS` " 7. ‘Big Data’ Creates Big Opportunities 15 $ 4]c`B`S\RaAVO^W\UbVS>`]TSaaW]\W\ »8]V\2OdWSa5`SS\0Wh5`]c^ 8. Footprinting Walks a Fine Line 17 & 0cRUSbaO\R8]Pa(0OQY]\B`OQY-»8]V\2OdWSa5`SS\0Wh5`]c^ 'AcabOW\OPZS1WbWSaBOYS1S\bS`AbOUS ' <]\<Sea7a5]]R<Sea BVS1][W\UAVWTbb]¾1ZW[ObS>`S^O`SR\Saa¿»;O`Q5c\bVS`5`SS\07h5`]c^ THE GREENBIZ INDEX 24 1O`P]\7\bS\aWbg % ' 1O`P]\¿a@WaW\U1]abaO\R@WaYa»8WUO`AVOV1O`P]\EO`@]][ 1O`P]\B`O\a^O`S\Qg ! ! 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STATE OF GREEN BUSINESS 2012 3 5`SS\7B #& $ 71BO\RbVS4cbc`S]T:]e3\S`Ug1][^cbW\U»8]\ObVO\9]][SgAbO\T]`R 5`SS\=TÆQSA^OQS $ $! 7\aWRS:332¿a2WaO^^]W\bW\U<c[PS`a»7\bS`dWSeeWbV@]PEOba]\3Q]BSQV 5`SS\>]eS`CaS $" $$ 0Sab0cgO\RbVS1]\ac[S`3\S`Ug;O`YSb»7\bS`dWSeeWbV<SWZ;Q>VOWZ0Sab0cg =`UO\WQ/U`WQcZbc`S $% $' =`UO\WQ7a\¿b3\]cUV)6S`S¿aEVOb@SOZZg;ObbS`a»/`ZW\EOaaS`[O\ >OQYOUW\U7\bS\aWbg % % />`]U`Saa@S^]`b]\EOZ[O`b¿a>OQYOUW\UAQ]`SQO`R»@]\OZRAOaW\SEOZ[O`b >O^S`CaSO\R@SQgQZW\U %! B]fWQ3[WaaW]\a %# %% Ab]^^W\UAc^^Zg1VOW\>]ZZcbW]\EVS`S7bAbO`ba»;WQVOSZ9]P]`W:SdWAb`Ocaa B]fWQaW\;O\cTOQbc`W\U %& & <Se;O`YSbaT]`5`SS\1VS[Wab`g»6]eO`REWZZWO[a1]\ab`cQbW]\A^SQWOZbWSa B`O\a^O`S\Qg & /P]cb5`SS\0Wh5`]c^ &! Sponsors 84 STATE OF GREEN BUSINESS 2012 8]SZ;OY]eS`3fSQcbWdS3RWb]` ;ObbVSeEVSSZO\R;O\OUW\U3RWb]` BWZRS6S``S`OAS\W]`3RWb]` :SaZWS5cSdO``O3RWb]` 1SZSabS:S1][^bS1]\b`WPcb]` ;O`g1ObVS`W\S=¿1]\\]`1]\b`WPcb]` /[gESabS`dSZb1]\b`WPcb]` 7\T]U`O^VWQaPgASbV4WSZRaaSbV.U[OWZQ][ Thanks to Our Sponsors ® © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 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SUSTAINABILITY COUNTS FOR CFOS ¼;OYW\UbVSPcaW\SaaQOaS½VOaZ]\UPSS\O[O\-­ b`O ]T acabOW\OPWZWbg ORd]QObSa /TbS` OZZ WT aca-­ bOW\OPWZWbg R]Sa\¿b Q`SObS PcaW\Saa dOZcS eVg P]bVS`- 4]` gSO`a bVS PcaW\Saa QOaS T]QcaSR ]\U`]eW\UaOZSaO\RQcbbW\UQ]aba0cbbVS`SO`S ]bVS` Oa^SQba ]T acabOW\OPWZWbg»b`O\a^O`S\Qg RWaQZ]ac`SQ][^S\aObW]\O\R`WaY»bVObUO`\S` bVS ObbS\bW]\ ]T aVO`SV]ZRS`a O\R ]bVS`a \SO` O\RRSO`b]bVSP]O`R`]][ AVO`SV]ZRS`a O`S\¿b bVS ]\Zg ]\Sa Q]\QS`\SR OP]cb bVS W[^OQb ]T acabOW\OPWZWbg WaacSa ]\ ab]QY ^`WQS 7\ bVS CA ASQc`WbWSa 3fQVO\US1][[WaaW]\WaacSRUcWRO\QS`SUO`R-­ W\U Q][^O\WSa `Sa^]\aWPWZWbg b] RWaQZ]aS [ObS-­ `WOZ`WaYa`SZObSRb]QZW[ObSQVO\US7b\]bSabVOb O Q][^O\g¿a 13= O\R 14= [cab QS`bWTg bVOb bVS Q][^O\g VOa W\abOZZSR ¼Q]\b`]Za O\R ^`]-­ QSRc`Sa½ S\OPZW\U Wb b] RWaQVO`US Wba QZW[ObS QVO\USRWaQZ]ac`S`Sa^]\aWPWZWbWSaBVOb^ZOQSR acabOW\OPWZWbgRW`SQbZgW\b]bVS`SOZ[]TQ]\b`]Z-­ ZS`aVW^O\RÆ\O\QWOZ`WaY[O\OUS[S\b BVOb¿a QVO\UW\U /QQ]`RW\U b] O abcRg Q]\-­ RcQbSRPg3`\abG]c\UO\R5`SS\0WhQ][]\S W\ aWf ! ^S`QS\b `Sa^]\RS\ba aOWR bVSW` 14= eOa¼dS`gW\d]ZdSR½eWbVacabOW\OPWZWbgeVWZS# ^S`QS\baOWRbVS14=eOa¼a][SeVOb½W\d]ZdSR BVS ac`dSg eOa Q]\RcQbSR T]` O T]`bVQ][W\U `S^]`b T`][ bVS be] ]`UO\WhObW]\a Z]]YW\U Ob b`S\RaW\Q]`^]`ObSacabOW\OPWZWbg`S^]`bW\U G]c\U O\R Deloitte»^cPZWaVSR `S^]`ba ]\ 14=a O\R acabOW\OPWZWbg eVWZS bVS ]bVS` be]» >`WQSeObS`V]caS1]]^S`a O\R 9>;5»VOdS bOYS\OYSS\W\bS`SabW\bVSb]^WQBVSgaSS\Se ]^^]`bc\WbWSa W\ VSZ^W\U 14=a P`W\U bVS aO[S ZSdSZ]TRWZWUS\QSb]acabOW\OPWZWbg`S^]`bW\UbVOb bVSg P`W\U b] Æ\O\QWOZ `S^]`bW\U 7\ Wba `S^]`b 3`\abG]c\U^]W\bSRb]bVSU`]ebV]TQ]`^]-­ `ObSacabOW\OPWZWbg`S^]`baPcbSa^SQWOZZgb]bVS U`]eW\U eOdS ]T W\bSU`ObSR `S^]`ba bVOb Q][-­ PW\S acabOW\OPWZWbg [Sb`WQa O\R Q]\dS\bW]\OZ Æ\O\QWOZ`S^]`bW\U BVS0WU4]c`OQQ]c\bW\U Æ`[aVOdSbOYS\ \]bWQSBVSgaSS\Se ]^^]`bc\WbWSaW\VSZ^W\U 14=aP`W\UbVSaO[S 3\bS` bVS QVWST Æ\O\QWOZ ]TÆQS` VWab]`WQOZZg O\ ZSdSZ]TRWZWUS\QSb] ]cbaWRS`b][]abQ]`^]`ObSQ]\dS`aObW]\aOP]cb acabOW\OPWZWbgeVWQVeOadWSeSROa¼b]]a]Tb½b] sustainability reporting PS`SZSdO\bb]VO`R\]aSRPSO\Q]c\bS`a BVS 0WU 4]c` OQQ]c\bW\U Æ`[a VOdS bOYS\ bVObbVSgP`W\Ub] \]bWQS 2c`W\U be] ]T bVS[»3`\ab Æ\O\QWOZ`S^]`bW\U 6]e b] OQQ]c\b T]` bVWa- / dO`WSbg ]T WaacSa» O[]\U bVS[ U`SS\V]caS UOa S[WaaW]\a b]fWQ W\U`SRWS\ba W\ ^`]RcQba O\R `SZWOPZS OQQSaa b] eObS` S\S`Ug O\R `Oe [ObS`WOZa»O`S W\Q`SOa-­ W\UZg aSS\ Oa [ObS`WOZ `WaY TOQb]`a bVOb eO``O\b aQ`cbW\gPgaVO`SV]ZRS`aQcab][S`aO\R`SUc-­ ZOb]`a5`]eW\UQOZZaT]`b`O\a^O`S\QgO\RRWaQZ]-­ ac`S]TacabOW\OPWZWbgW[^OQbaO`S`S_cW`W\U[]`S O\R []`S `SZWOPZS W\T]`[ObW]\ OP]cb W\Q`SOa-­ W\UZgRSS^S`ZSdSZa]TQ][^O\g]^S`ObW]\aO\R ac^^ZgQVOW\a@ObW\UaO\Rab]QYW\RWQSaacQVOa bV]aST`][<SeaeSSYO\R2]e8]\SaO`SPSW\U bOYS\SdS`[]`SaS`W]caZgPgQ][^O\WSaSZSdOb-­ W\UbVSQ]ZZSQbW]\O\RRWaaS[W\ObW]\]TYSgRObO b]bVS1acWbSAVO`SV]ZRS``Sa]ZcbW]\aT]QcaW\U ]\a]QWOZO\RS\dW`]\[S\bOZWaacSa[ORSc^bVS ZO`USab ^]`bW]\ ]T OZZ aVO`SV]ZRS` ^`]^]aOZa W\ O\R BVObTc`bVS`P]\RaacabOW\OPWZWbg eWbVP]O`RZSdSZW\bS`Sab / VO\RTcZ ]T 14=a O`S abO`bW\U b] PS VSO`R ]\ bVSb]^WQ7\ T]`SfO[^ZS9c`b9cSV\14= ]T C>A O\R O !!gSO` dSbS`O\ ]T bVS Q][^O\g UOdS O a^SSQV Ob bVS 0]ab]\ 1]ZZSUS 1S\bS` T]`1]`^]`ObS1WbWhS\aVW^]\¼4WdS@SOa]\abVS 14= AV]cZR 1O`S /P]cb AcabOW\OPWZWbg½ O acP-­ XSQbVSe`]bSOP]cb]\5`SS\0WhQ][W\ 6SQWbSRQcbbW\UQ]aba[WbWUObW\U`WaYaUS\S`Ob-­ W\U `SdS\cS R`WdW\U W\\]dObW]\ O\R W[^`]dW\U S[^Z]gSS RSdSZ]^[S\b O\R `SbS\bW]\ ¼BVS ]\SbVW\UEOZZAb`SSbVObSabVS[]abWaac`^`WaS½ 9cSV\b]ZRbVSOcRWS\QS¼A]eVS\OQ][^O\g Q]\ÆRS\bZg bOZYa OP]cb V]e Wb eWZZ `SRcQS `WaYa O\RPSacQQSaaTcZT]`bVSZ]\UbS`[EOZZAb`SSb ZWabS\a½ © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 7 WILL CFOS EVER ‘GET’ SUSTAINABILITY? / `S^]`bT`][bVSUZ]POZOQQ]c\bW\UÆ`[ 3`\ab G]c\U OW[a b] VSZ^ Q][^O\WSa Q]\-­ \SQb 14=a eWbV bVSW` Q][^O\g¿a acabOW\OPWZ-­ Wbg STT]`ba ¼AcabOW\OPWZWbg WaacSa O\R Æ\O\-­ QWOZ ^S`T]`[O\QS VOdS PSUc\ b] W\bS`beW\S½ Wb PSUW\a ¼14=a O`S USbbW\U W\d]ZdSR W\ bVS [O\OUS[S\b[SOac`S[S\bO\R`S^]`bW\U]T bVS Q][^O\WSa¿ acabOW\OPWZWbg OQbWdWbWSa BVWa W\d]ZdS[S\b VOa Sf^O\RSR bVS 14=¿a `]ZS W\ eOga bVOb e]cZR VOdS PSS\ VO`R b] W[OUW\S SdS\OTSegSO`aOU]½ /QQ]`RW\Ub]3G¿a`S^]`bbVS`SO`SbV`SSYSg O`SOaeVS`S14=aO`S^ZOgW\UOU`]eW\U`]ZSW\ acabOW\OPWZWbg( Investor relations. 3GRSaQ`WPSabVWaOa¼bVS O`b ]T ab]`gbSZZW\U½ AcabOW\OPWZWbg aOga bVS `S^]`b ¼QO\ PS dWSeSR Oa O \Se QVO`OQbS` W\b`]RcQSR W\b] O TO[WZWO` ^Z]bZW\S BVS ab]`g WaabWZZOP]cbÆ\O\QWOZ^`][WaSPcbeWbVO\Se beWab( W\Q`SOaW\UZg O Q][^O\g¿a acabOW\OPWZ-­ Wbgab]`gWaPSW\UVSO`RO\R`SORPgbVSaO[S ^S]^ZSeV]`SORWbaO\\cOZÆ\O\QWOZ`S^]`ba½ /a acabOW\OPWZWbg WaacSa W\bS`beW\S eWbV PcaW-­ \Saaab`ObSUgW\abWbcbW]\OZW\dSab]`aO`SabO`b-­ W\U b] dWSe Æ\O\QWOZ O\R \]\Æ\O\QWOZ ^S`-­ T]`[O\QSOabe]aWRSa]TbVSaO[SQ]W\BVS `S^]`bc`USa14=ab]¼E]`YeWbVg]c`acabOW\-­ OPWZWbg bSO[ b] RSdSZ]^ O acabOW\OPWZWbg ab]`g T]` g]c` ]`UO\WhObW]\ 7T Qc``S\b b`S\Ra Q]\-­ bW\cSbVS14=Q]cZRPSbVS]\SbSZZW\UWb½ Reporting and assurance. 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STATE OF GREEN BUSINESS 2012 10 CONVERGENCE AND THE NEXT BIG OPPORTUNITY 7b¿aPSS\aOWRbVObSdS`gbVW\UbVObQO\PS[OaVSRb]USbVS` eWZZPSBVOb¿abVS`SQW^ST]`bVS\Se[SRWOZO\RaQO^S\]bb] [S\bW]\TcaW]\Q]]YW\U7b¿aOZa]bVSPOaWaT]`ObSQV\]Z]Ug Sd]ZcbW]\bVObeS¿dSPSS\b`OQYW\U(bVSQ]\dS`US\QS]TS\S`UgW\T]`[ObW]\O\RQ][[c\WQObW]\a CONVERGING PcWZRW\UO\Rb`O\a^]`bObW]\bSQV\]Z]UWSaBVOb[OaVc^eVWQVeS¿dSRcPPSRD3@53eOabVS ENERGY, INFORMATION, POaWaT]`bV`SSSfSQcbWdS`]c\RbOPZSaW\ W\AVO\UVOW:]\R]\O\RAO\4`O\QWaQ]7\ BUILDINGS & VEHICLES 5`SS\0Wh5`]c^Wa^`SaS\bW\UObV`SSROgD3@53Q]\TS`S\QSW\EOaVW\Ub]\21;O`QV"$ T]ZZ]eSRPgD3@53SdS\baW\6]\U9]\U:]\R]\@W]RS8O\SW`]O\R<Se2SZVWOaeSZZOa]bVS` D3@53SdS\baW\bVSC\WbSRAbObSa D3@53VOabVS^]bS\bWOZb]b`O\aT]`[V]eeSZWdSe]`Yb`OdSZaV]^O\R^ZOgPgQ`SObW\UO\Se US\S`ObW]\]Ta[O`bS`W\\]dObWdS^`]RcQbaO\RaS`dWQSa7\a][SQOaSaD3@53bSQV\]Z]UWSaeWZZ `ORWQOZZgW[^`]dSSTÆQWS\QWSa]Tb]ROg¿adSVWQZSaO\Rb`O\a^]`bObW]\agabS[aPcWZRW\Uac`PO\ W\T`Oab`cQbc`SW\Rcab`WOZ^`]RcQbW]\O\R]bVS`S\S`UgO\R`Sa]c`QSW\bS\aWdSOQbWdWbWSa0Sg]\R bVObD3@53VOabVS^]bS\bWOZb]W\dS\b\Se^`]RcQbaO\RaS`dWQSaSdS\\SeW\Rcab`WSa[cQV ZWYS]bVS`bSQV\]Z]UWSa»acQVOabVS7\bS`\SbP`]ORPO\Ra[O`b^V]\Sa»VOdSR]\SW\`SQS\b CONVERGING years. 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STATE OF GREEN BUSINESS 2012 13 GREEN BUILDINGS 2011: LEED BOUNCES BACK 7\ bVS[O`YSbT]`U`SS\PcWZRW\UaacTTS`SRbVSPSZObSRW[^OQba]TbVS SQ]\][WQR]e\bc`\eWbV^ZO\ab]Q]\ab`cQb\Se:332QS`bWÆSRPcWZRW\Ua R`]^^W\U^`SQW^Wb]caZg]dS` '0cb aOeO`]O`W\U`Sbc`\b]PcaW-­ \SaaOacacOZeWbV¼cacOZ½VS`S[SO\W\U¼`O^WRU`]ebV½BVS 5`SS\ 0cWZRW\U;O`YSb7[^OQb@S^]`b»e`WbbS\Pg@]PEOba]\13=]T3Q]BSQV 7\bS`\ObW]\OZO\RaS\W]`Q]\b`WPcb]`b]5`SS\0WhQ][O\ROT]c\RS` ]TbVS:332`ObW\UagabS[»b`OQYSRT]`bVST]c`bVgSO`bVSQc``S\bO\R Tcbc`SabObS]T:332O\RbVSS\dW`]\[S\bOZPS\SÆba]TU`SS\PcWZRW\Ua Registrations Bounce Back:7\O\]bVS`aWU\]T^`][WaW\UTcbc`SU`]ebV`SUWab`ObW]\a]T\Se ^`]XSQbaOQ`]aaOZZ:332abO\RO`RaU`SePg"#^S`QS\b]dS` OZbV]cUV\SeZgQS`bWÆSR :332PcWZRW\UaU`SePgXcab $^S`QS\bOaZ]eR]e\b]:332¿a^`SdW]ca[SbS]`WQU`]ebV LEED Raises the Bar:/[]\UbVSPWUUSabRSdSZ]^[S\babVWagSO`eOabVS[Obc`W\U]TbVS:332 'abO\RO`ReVWQVR`]dSPcWZRW\Uab]PSSdS\[]`SS\S`UgSTÆQWS\b»OdS`OUW\U!^S`QS\b S\S`UgaOdW\Ua]dS`Q]\dS\bW]\OZPcWZRW\Ua»OaeSZZOa[]`S¼Z]QObW]\STÆQWS\b½1]\ab`cQbW\U :332PcWZRW\Ua\SO`b`O\aWbV][SaO\R]TÆQSa`SW\aW\a^`OeZeVWZSaOdW\UR`WdS`abW[SO\R []\Sg(7\ bVSZ]QObW]\]T:332PcWZRW\UaaOdSRR`WdS`a#%PWZZW]\[WZSaR`WdS\ Reduced Impacts Across the Board:7\ORRWbW]\b]aOdW\US\S`UgO\RQ][[cbS[WZSa:332 PcWZRW\UaW\ `SacZbSRW\[OX]``SRcQbW]\aW\eObS`caS»"&PWZZW]\UOZZ]\a]TeObS`aOdSRW\ OZ]\S»OaeSZZOaZO`US`SRcQbW]\ab]bVS\ObW]\¿aQO`P]\T]]b^`W\b:OabgSO`:332PcWZR-­ W\UaaOdSR'^S`QS\b]TbVS\ObW]\¿ab]bOZ\]\`SaWRS\bWOZS\S`UgcaS 3fWabW\U0cWZRW\Ua1S`bWÆQObW]\aBOYW\U=TT(>S`VO^a[]abW[^]`bO\bZgbVWagSO`T]`bVSÆ`ab bW[SbVSO[]c\b]Ta_cO`STSSbQS`bWÆSRc\RS`:332T]`3fWabW\U0cWZRW\Uaac`^OaaSRbVSÆUc`S T]`<Se1]\ab`cQbW]\BVWaWa^Wd]bOZ\]b]\ZgPSQOcaSa_cO`ST]]bOUSWabVSYSgPS\QV[O`Y T]``SOZW[^OQba]T:332PcbOZa]PSQOcaSbVS`SWadOabZg[]`SSfWabW\UPcWZRW\Uab]QYO\R [][S\bc[PSVW\RU`SS\W\U]c`Qc``S\bTOQWZWbWSaeWZZPSTc\RO[S\bOZZgW[^]`bO\bb][OYW\U bVS[OaaWdSS\S`UgO\RS[WaaW]\a`SRcQbW]\aeS\SSR bSQV\]Z]UWSa \]bW\U( ¼DOZcS Q`SObW]\ O`]c\R Q][[]RWbWhObW]\VO^^S\aW\O\gW\Rcab`g½ a]c`QSO[]\U[O\gPcbW\a][S[O`YSbaO`SO RW`SQbQ][^SbWb]`eWbVT]aaWZTcSZa½ A] QZSO\bSQV Wa U]W\U bV`]cUV O `SaSb \]b O `Sb`S\QV[S\b /\R Wb ^]`bS\Ra []`S `]WZW\U ]T QZSO\bSQV [O`YSba Oa Q][^SbWbW]\ Q]\bW\cSa b]a_cSShS]cbeSOYS`]`W\STÆQWS\b^ZOgS`aO\R \Se W\\]dObWdS Q][^O\WSa S\bS` bVS ÆSZR /b bVS S\R ]T bVS dS\S`OPZS S\S`Ug W\Rcab`g X]c`\OZ>ZObba\]bSR(¼6SORW\UW\b] `S\Se-­ OPZS S\S`Ug Wa S\bS`W\U O \Se ^VOaS eWbV eW\-­ \S`aO\RZ]aS`aS[S`UW\UP]bVeWbVW\`S\SeOPZS S\S`UgaSQb]`aO\ROa^O`b]TZO`US`S\S`Ug[O`-­ YSba@S\SeOPZSaO`S\]Z]\US`Xcab]\SS\S`Ug 1ZSO\bSQVWa[]`SbVO\XcabSZSQb`WQWbg]TQ]c`aS bV]cUV bVSaS bSQV\]Z]UWSa ]TbS\ USb bVS []ab ObbS\bW]\7bOZa]W\QZcRSa\SfbUS\SZSQb`WQdSVW-­ QZSa ORdO\QSR [ObS`WOZa PW]TcSZa eObS` STÆ-­ QWS\QgO\R^c`WÆQObW]\O\R[]`S3OQV]TbVSaS Wa[Obc`W\UObWba]e\^OQSOabSQV\]Z]UWSaO\R [O`YSbaRSdSZ]^O\RU`]e/\RSOQVV]ZRaU`SOb ^`][WaSb]ORR`SaaQ`WbWQOZa]QWSbOZ\SSRa >cbb]USbVS`WbacUUSababVObQZSO\bSQVabWZZVOa P`WUVbbW[SaOVSOR © 2012 GreenBiz Group Inc. 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(www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 16 FOUR TRENDS SHAPING THE PROFESSION IN 2012 BS\gSO`aOU]bVST]`[OZ`]ZS]TbVSacabOW\OPWZWbg^`]TSaaW]\OZRWR\¿bSfWab B]ROgbVSacabOW\OPWZWbgSfSQcbWdSVOaS[S`USROaOc\W_cS`]ZSW\W\Rcab`g /b5`SS\0Wh5`]c^eSUOW\b`S[S\R]caW\aWUVbaT`][bVS[]`SbVO\% [S[PS`a]TbVS5`SS\0Wh3fSQcbWdS<Sbe]`Y503<]c`[S[PS`POaSR peer-­to-­peer learning forum for sustainability professionals. We bring mem-­ PS`ab]USbVS`bV`SSbW[SaOgSO`T]`OROg]TTOQSb]TOQS[SSbW\UaBVSg VSZ^ca»O\RSOQV]bVS`»c\RS`abO\RV]eZSORS`aeWbVZW[WbSRabOTTO\RVcUS[O\RObSaO`Se]`YW\Ub] ]^S`ObW]\OZWhSacabOW\OPWZWbg 0SZ]eO`ST]c`b`S\RaeS¿ZZPST]QcaW\U]\W\ OaeSZ]]YObeVS`SbVS^`]TSaaW]\WaVSORSRBV`]cUV W\bS`dWSeaQOaSabcRWSaO\Rac`dSga]T]c`503<[S[PS`aOaeSZZOa]c`![S[PS`5`SS\0Wh 7\bSZZWUS\QS>O\SZeS¿ZZVWUVZWUVbV]ebVS^`OQbWQSa]TacabOW\OPWZWbgZSORS`aO`Sb`O\aT]`[W\UbVSW` Q][^O\WSa Strategy Is Job No. 1.BVS^`W[O`gbOaYT]`OZZacabOW\OPWZWbgSfSQcbWdSaWaVSZ^W\UaS\W]`[O\OUS-­ [S\bRSdSZ]^OacabOW\OPWZWbgab`ObSUgbVObag\QaeWbVbVSW`Q][^O\g¿a]dS`OZZU]OZa/QQ]`RW\Ub] O`SQS\b5`SS\0Wh7\bSZZWUS\QS>O\SZac`dSg&#^S`QS\baOWRbVWaVOa^ZOQSRacabOW\OPWZWbg^S`[O-­ \S\bZg]\bVSW`Q][^O\g¿aOUS\RO2]e1VS[WQOZWaO\SfO[^ZS]TOQ][^O\ge]`YW\Ub]W\Q]`-­ ^]`ObSbVSSQ]\][WQdOZcS]T\Obc`SW\b]Wbaab`ObSUWSaU]OZaO\RRSQWaW]\[OYW\UeVWZS7\bSZVOa OZWU\SRO^]`bW]\]TWbaS[^Z]gSSa¿Q][^S\aObW]\eWbVS\dW`]\[S\bOZQ`WbS`WO Raising the Bar.:SORW\UQ][^O\WSaO`Se]`YW\Ub]]^S`ObW]\OZWhSacabOW\OPWZWbgPgaSbbW\UbVS PO`VWUVO\RbO`USbW\UeVObGood to GreatOcbV]`8W[1]ZZW\aQOZZa¼PWUVOW`gOcROQW]caU]OZa½ 1O[^PSZZ¿aA]c^VOaaSbO U]OZb]QcbWba^`]RcQb^]`bT]ZW]¿aS\dW`]\[S\bOZT]]b^`W\bW\VOZT 70;`S_cW`Saac^^ZWS`aW\'RWTTS`S\bQ]c\b`WSab]W\abOZZ[O\OUS[S\bagabS[ab]b`OQYS\dW`]\-­ [S\bOZRObO Strange Bedfellows.B][SSbPWUU]OZaQ][^O\WSaO`SSabOPZWaVW\Uc\W_cS^O`b\S`aVW^a/bO 503<[SSbW\U;Q2]\OZR¿aRSaQ`WPSRWba gSO`X]c`\Sge]`YW\UeWbV<5=aOaRWTTS`S\b OaE]`ZREWZRZWTS4c\RO\R5`SS\^SOQS4]`bV]aS]cbaWRSbVSacabOW\OPWZWbg^`]TSaaW]\bVOb¿aOa ac`^`WaW\UOaVSO`W\UbVOb>ObOU]\WOORdWaSREOZ[O`b]\WbaacabOW\OPZSac^^ZgQVOW\STT]`ba Built to Last.:OabgSO`PcRUSbaO\RbSO[aU`SeT]`[O\gacabOW\OPWZWbgRS^O`b[S\baRSa^WbSbVS SQ]\][WQR]ZR`c[a3WUVbgaWf^S`QS\b]TZO`USQ][^O\WSa\]eVOdSObZSOab]\S^S`a]\T]QcaSR TcZZbW[S]\acabOW\OPWZWbg0cbbVS`S¿aabWZZ\]Q]\aWabS\QgOab]eVS`SbVS`]ZS`S^]`baEVWZSO \c[PS`]TacabOW\OPWZWbgSfSQcbWdSa`S^]`bW\b]^cPZWQOTTOW`a[O\g]bVS`a`S^]`bW\b]]^S`ObW]\a [O`YSbW\U6@]`US\S`OZQ]c\aSZBVOb[Og\]bPSOPORbVW\UAcabOW\OPWZWbgSfSQcbWdSa[cabcaS W\ÇcS\QSb]ZSdS`OUSbVSW`STT]`baO\R503<[S[PS`abSZZcabVSW`OPWZWbgb]e]`YOQ`]aaTc\QbW]\a Wa[]`SQ`WbWQOZbVO\eVS`SW\bVSQ][^O\gbVSgaWb 4]`ZSORS`aVW^Q][^O\WSaW\acabOW\OPWZWbg [OgZ]]Yc\UZO[]`]cab]bVS]cbaWRSe]`ZR/TbS` ^WQYW\UZ]eVO\UW\UT`cWbbVSe]`YPSQ][Sa[cQV[]`SQVOZZS\UW\U»OaS`WSa]TW\Q`S[S\bOZW[^`]dS-­ [S\baPcWZbc^]\SO`ZWS`W[^`]dS[S\ba0cbbVSaSSTT]`baeWZZQZSO`ZgRWTTS`S\bWObSbVSZSORS`aT`][bVS `Sab]TbVS^OQY —John Davies, VP and Senior Analyst, GreenBiz Group © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 17 8. 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STATE OF GREEN BUSINESS 2012 18 BUDGETS AND JOBS: BACK ON TRACK? 0caW\SaaSaO`SPOQYb]W\dSabW\UW\bVSW`U`SS\STT]`ba2`WdS\PgQcab][S`RS[O\RO\RaS\W]` ZSORS`aVW^Q]`^]`ObW]\aZO`USO\Ra[OZZQ]\bW\cSb]R`WdSU`]ebVW\bVSU`SS\SQ]\][g 7\ & eS Q`SObSR bVS 5`SS\0Wh 7\bSZZWUS\QS >O\SZ b] bOYS O []\bVZg ^cZaS ]T bVS U`SS\ PcaW\Saae]`ZRBeWQSOgSO`eSOaYbVS^O\SZ¿a\SO`Zg![S[PS`aT]`bVSW`dWSea]\YSg SQ]\][WQ W\RWQOb]`a =c` 2SQS[PS` ac`dSg UO`\S`SR & `Sa^]\aSa be]bVW`Ra T`][ Q][^O\WSaeWbV`SdS\cSaU`SObS`bVO\PWZZW]\BVSW\RWQOb]`a`S[OW\^]aWbWdST]`bVSU`SS\ SQ]\][gW\QZcRW\Ua^S\RW\US[^Z]g[S\bO\R^`]RcQbRSdSZ]^[S\bA][SYSgÆ\RW\Ua( Fewer Job Openings, but Growth Continues. 7\ 8cZg eS `S^]`bSR bVOb bVS`S eS`S X]PaPcbbVSgeS`S\¿b\SeX]PaBVW`bg^S`QS\b]TZO`USQ][^O\WSaW\[WR ^]abSR]^S\ `S_cWaWbW]\abVObe]cZR\]bORRb]bVSW`RS^O`b[S\b¿aVSORQ]c\bO\R ^S`QS\b`S^]`bSR ]^S\W\UabVObe]cZRW\Q`SOaSVSORQ]c\b/bgSO`¿aS\RbVS\c[PS`aVOdSÇW^^SReWbV! ^S`QS\bORRW\U\SeX]PaO\R]\Zg#^S`QS\b[OYW\U`S^ZOQS[S\bVW`Sa/\]bVS`^]aWbWdS aWU\-6W`W\UT`SShSaeS`S`S^]`bSRPg]\Zg!^S`QS\b]TQ][^O\WSa "$ '$+ %'+ $&+ (+ '+ Investments Stay the Course. 3WUVbgaWf ^S`-­ QS\b aOWR bVSW` S\dW-­ `]\[S\bOZ VSOZbV O\R aOTSbg a^S\RW\U eWZZ PS S_cOZ b] ]` U`SObS` bVO\ W\ O aZWUVb RW^ T`][ O gSO`^`W]`/TbS`RW^^W\Ub] %' ^S`QS\b ZOab ac[[S` bV]aS eV] QWbS W\Q`SOaW\U investments rose to 84 ^S`QS\bPggSO`¿aS\R 3Q]\][WQ>`Saac`SBc`\a0caW\Saa5`SS\4]`bgbe]^S`QS\baOWRSQ]\][WQ^`Saac`Sa QOcaSR bVS[ b] W\dSab []`S W\ S\dW`]\[S\bOZ O\R acabOW\OPWZWbg OQbWdWbWSa eVWZS ]\Zg !! ^S`QS\bW\RWQObSRbVSgQcbPOQY <SeAVS`WTTW\B]e\ 2c`W\UbVSac[[S`]T bVS\c[PS`]T`Sa^]\RS\baO\bWQW^ObW\U W\Q`SOaSR`SUcZObW]\eWbVW\bVSacPaS_cS\bT]c`gSO`a^SOYSROb' ^S`QS\bBVOb\c[PS` VOaaW\QS^Zc[[SbSRb]% ^S`QS\b»WbaZ]eSab^]W\baW\QSeSPSUO\bVSac`dSg/aeS¿dS aSS\T]`gSO`abVSZ]Qca]TOQbW]\WaO`]c\RPcaW\Saa\]b`SUcZOb]`gRS[O\Ra —John Davies, VP and Senior Analyst, GreenBiz Group © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 19 ]`UO\WhObW]\a»W\QZcRW\U <WYS 5O^ >ObOU]\WO O\R EOZ[O`b»ZOab gSO` X]W\SR T]`QSa b] Q`SObS bVSAcabOW\OPZS/^^O`SZ1]OZWbW]\eWbVbVSÆ`ab WbS[]\bVSW`OUS\ROPSW\UbVSQ`SObW]\]TOb]]Z b][SOac`SbVSS\dW`]\[S\bOZW[^OQba]TQZ]bV-­ W\U AW[WZO`Zg bVS Sustainability Consortium» Q]\dS\SRW\ 'W\WbWOZZgPgEOZ[O`bO\R\]e P]OabW\U O [S[PS`aVW^ ]T \SO`Zg & `SbOWZS`a O\R Q]\ac[S` ^OQYOUSR U]]Ra Q][^O\WSa» VOaaSb]cbO\O[PWbW]caOUS\ROb]Q`SObSabO\-­ RO`Ra O\R b]]Za b] Q]ZZOP]`ObWdSZg RSdSZ]^ ZWTS QgQZSºPOaSRabO\RO`RaO\R[SOac`S[S\bb]]Za T]`Q]\ac[S`^`]RcQba /\R bVS\ bVS`S¿a >c[O eVWQV `OWaSR bVS PO` T]`acQVO\OZgaSaPg^cbbW\UOR]ZZO`dOZcS]\Wb W[^OQba ]\ \Obc`S BVS aV]S O\R a^]`baeSO` Q][^O\g Wa [SOac`W\U Wba caS ]T SQ]agabS[a O\R ^ZO\a b] RSbS`[W\S Wba SQ]\][WQ W[^OQba ]\ SQ]agabS[ aS`dWQSa eVWQV Wa POaWQOZZg O\g-­ bVW\U bVOb \Obc`S ^`]dWRSa( QZSO\ eObS` Q`]^a a]WZ T]`[ObW]\ eWZRZWTS VOPWbOb ^`]bSQbW]\ T`][ ab]`[aO\RbVSZWYS>c[O¿aSTT]`bQ][SaQZ]a-­ Sabb]bVS]`WUW\OZ\]bW]\]Tc\RS`abO\RW\U]\S¿a TcZZSQ]Z]UWQOZW[^OQbaO\RWTS[cZObSRPg]bV-­ S`aabO\Rab]P`W\UbVSWRSO]TT]]b^`W\bW\UPOQY W\abS^eWbV`SOZWbg 9. 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STATE OF GREEN BUSINESS 2012 22 THE COMING SHIFT TO ‘CLIMATE PREPAREDNESS’ 0g;O`Q5c\bVS`AS\W]`E`WbS`5`SS\0WhQ][ :Oab 2SQS[PS` bV]caO\Ra ]T U]dS`\[S\b ]TÆQWOZa Q]`^]`ObS SfSQcbWdSa O\R OQbWdWaba [Sb W\ 2c`PO\ A]cbV /T`WQO T]` VWUVZSdSZ QZW[ObSbOZYaBVSgeS\bV][SeWbVO\OU`SS-­ [S\b b] YSS^ bOZYW\U ;SO\eVWZS eS¿`S S[WbbW\U[]`SQO`P]\RW]fWRSSdS`ggSO`O\R Ob[]a^VS`WQ Q]\QS\b`ObW]\a ]T U`SS\V]caS UOaSa O`S abSORWZg `WaW\U 7T QO`P]\ RW]fWRS ZSdSZa eS`S a][SV]e b] abOPWZWhS \]e»bVSg e]\¿b»bVSe]`ZReWZZYSS^eO`[W\UBVSP]b-­ b][ ZW\S( 5Z]POZ OQbW]\ eWZZ \]b ^`SdS\b QZW-­ [ObS QVO\US A] bVS e]`ZR \SSRa b] ZSO`\ V]eb]^`S^O`ST]`Wb 7\Q`SOaW\UZgPcaW\SaaSaO`SabO`bW\Ub]R]Xcab bVObCbWZWbWSabVS]WZO\RUOaW\Rcab`gOU`WQcZ-­ bc`OZ Q][^O\WSa O\R W\ac`S`a O`S PcWZRW\U Oaac[^bW]\a OP]cb `WaW\U bS[^S`Obc`Sa O\R Sfb`S[S eSObVS` SdS\ba W\b] bVSW` aQS\O`W] ^ZO\\W\U /RO^bObW]\»a][S ^S]^ZS ^`STS` b]QOZZWbQZW[ObS^`S^O`SR\Saa»WaaW[^ZgbVS STT]`b b] ^`]bSQb ^S]^ZS ^ZOQSa O\R Q]`^]-­ `ObSOaaSbaT`][Y\]e\`WaYaBVS^Og]TTT`][ W\dSabW\U W\ ORO^bObW]\ Q]cZR PS acPabO\bWOZ 7\ W\ac`SR Z]aaSa W\ bVS C\WbSR AbObSa T`][ \Obc`OZ QObOab`]^VSa W\QZcRW\U b]`\O-­ R]SaÇ]]RaO\RVc``WQO\Sab]^^SR#PWZ-­ ZW]\P`SOYW\UbVS`SQ]`R]TPWZZW]\aSbW\ #bVSgSO`]T6c``WQO\S9Ob`W\OOQQ]`R-­ W\Ub];c\WQV@SbVSe]`ZR¿aZO`USab`SW\ac`-­ O\QSÆ`[A][S]TbV]aSZ]aaSaVOR\]bVW\U b]R]eWbVQZW[ObSQVO\USPcb]bVS`aRWR :Sb¿a USb a^SQWÆQ 3\bS`Ug O\ PWZZW]\O gSO` cbWZWbg Q][^O\g POaSR W\ <Se =`ZSO\a Q][[WaaW]\SR O 5cZT 1]Oab /RO^bObW]\ AbcRgbVObVOa]^S\SRc^Q]\dS`aObW]\aeWbV Qcab][S`a O\R SZSQbSR ]TÆQWOZa OP]cb ^`S-­ ^O`W\UT]`OeO`[W\UQZW[ObS<]bac`^`WaW\UZg bVS Q][^O\g U]b T]QcaSR ]\ bVS ^`]PZS[ OTbS`6c``WQO\Sa@WbOO\R9Ob`W\OVWbW\ # T]ZZ]eSRW\ &Pg5cabOd ¼BVOb`SOZZg^cbOTOQS]\eVObbVSTcbc`SeOa U]W\U b] PS ZWYS½ aOWR 8STT EWZZWO[a RW`SQb]` ]T QZW[ObS Q]\acZbW\U T]` 3\bS`Ug ¼1ZSO`Zg eS O`S TOQW\U `WaYa T`][ aSO ZSdSZ `WaS []`S W\bS\aS ab]`[a Ç]]Ra O\R ac`US RO[OUS½ BVS Q][^O\g VOa Z]]YSR Ob ¼VO`RS\W\U½ YSg OaaSba W\QZcRW\U ^]eS` ^ZO\ba acPabObW]\a O\R b`O\a[WaaW]\ ZW\Sa) Wb Wa PSUW\\W\U eWbV W\dSab[S\baRSaWU\SRb][OYS3\bS`Ug¼[]`S `SaWZWS\bW\eOgabVOb[W\W[WhSPcaW\SaaW\bS`-­ `c^bW]\ Z]aa½ EWZZWO[a aOga BVS <ObW]\OZ =QSO\WQ O\R /b[]a^VS`WQ /R[W\Wab`ObW]\ VOa SabW[ObSR bVOb ! ^S`QS\b ]T CA 52> RS^S\Ra]\bVS5cZT`SUW]\[]abZgPSQOcaS WbWaOVcP]TbVSR][SabWQ]WZO\RUOaW\Rcab`g /aO\SfO[^ZS3\bS`UgVOaPSUc\OÆdSgSO` %!# [WZZW]\ ^`]XSQb b] `SZ]QObS O\R VO`RS\ b`O\a[WaaW]\ O\R RWab`WPcbW]\ ZW\Sa aS`dW\U >]`b 4]c`QV]\ :O eVWQV Wa bVS aW\UZS ZO`U-­ Sab ^]W\b ]T S\b`g T]` Q`cRS ]WZ Q][W\U W\b] bVSC\WbSRAbObSaVO\RZW\UOP]cb!^S`QS\b ]T \ObW]\OZ W[^]`ba /TbS` 9Ob`W\O RO[OUSR bVS SZSQb`WQOZ W\T`Oab`cQbc`S # ^S`QS\b ]T ]WZ^`]RcQbW]\O\R""^S`QS\b]T\Obc`OZUOa ^`]RcQbW]\ PSQO[S aVcb W\ 3\bS`Ug aOga <ObW]\OZ ]WZ ^`WQSa eS\b T`][ $ ^S` PO``SZ PST]`S9Ob`W\Ob]%^S`PO``SZOTbS`9Ob`W\O PSQOcaS]Tac^^ZgW\bS``c^bW]\)\ObW]\OZ\Ob-­ c`OZ UOa ^`WQSa eS\b T`][ & ^S` bV]caO\R QcPWQTSSb;QTb]#^S`;QT © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 23 A[OZZS` PcaW\SaaSa O`S OQbW\U b]] BVS ;Q;Q7ZVS\\g 1] eVWQV [OYSa BOPOaQ] AOcQS O\R eOa T]c\RSR W\ &$& ]\ Q]OabOZ /dS`g 7aZO\R :O VOa [ORS Wba TOQb]`g O\R dWaWb]`QS\bS`[]`S`SaWZWS\bb]PSbbS`OPa]`P future storms. /U`WQcZbc`S Wa O\]bVS` W\Rcab`g bVOb eWZZ PS `SaVO^SR Pg O eO`[W\U e]`ZR eWbV a][S `SUW]\a O\R Q`]^a R]W\U PSbbS` bVO\Ya b] O Z]\US` U`]eW\U aSOa]\ O\R VWUVS` ZSdSZa ]T CO2W\bVSOW`O\R]bVS`acTTS`W\UASSRQ][-­ ^O\WSaVOdS`S\SeSRbVSW`STT]`bab]RSdSZ]^ R`]cUVb`SaWabO\b Q`]^a aOWR 8]V\ A]^S` RW`SQb]`]T^`]RcQbRSdSZ]^[S\bOb>W]\SS` 6W0`SR O c\Wb ]T 2c>]\b ¼ES¿`S Sf^SQbW\U a][SR`WS`eSObVS`b][]dSW\b]bVSYSgQ]`\ U`]eW\UO`SOa½VSaOWR¼BVSQZW[ObSW\7ZZW\]Wa [WUVbPS[]`SZWYSbVSQZW[ObSW\/`YO\aOa½ >W]\SS` Wa bSabW\U R`]cUVb`SaWabO\b Q]`\ O\R ]bVS` Q`]^a W\ RSaS`bZWYS bSab ÆSZRa W\ 1OZWT]`\WOO\R1VWZSVSaOWRW\^O`bPSQOcaS TO`[S`a eV] \]e W``WUObS bVSW` ÆSZRa O`S OZ`SORgbSZZW\U>W]\SS`bVObbVSgSf^SQbZW[Wba ]\ bVS OdOWZOPWZWbg ]T eObS` 7\ 7\RWO >W]\SS` Wa e]`YW\U b] RSdSZ]^ R`]cUVbb]ZS`O\b dO`W-­ SbWSa]T`WQSeVWQVWa\]eU`]e\]\Ç]]RSR ZO\RPcb[OgVOdSb]ORO^bb]OR`WS`QZW[ObS =bVS` aSSR Q][^O\WSa W\QZcRW\U ;]\aO\b] Ag\US\bOO\R0OgS`1`]^AQWS\QSO`Se]`Y-­ W\U]\bVSW`]e\R`]cUVb`SaWabO\bQ`]^a BVSW\ac`O\QSW\Rcab`g[SO\eVWZSVOaPSS\ RSQZW\W\U b] e`WbS ^`]^S`bg Q]dS`OUS OZ]\U bVS /bZO\bWQ 1]Oab W\ ^O`b PSQOcaS ]T TSO`a bVOb ab`]\US` Vc``WQO\Sa eWZZ R] []`S eW\R RO[OUS1WbWhS\a7\ac`O\QS]T4Z]`WROO\]\-­ ^`]ÆbabObS`c\Q][^O\gbVObbOYSa]\^`]^-­ S`bg ]e\S`a eV] QO\¿b USb ^`WdObS Q]dS`OUS VOa PSQ][S 4Z]`WRO¿a PWUUSab W\ac`S` 3dS\ bVS]WZO\RUOaW\Rcab`gºeVWQV]TQ]c`aSWaO [OX]`Q]\b`WPcb]`b]QZW[ObSQVO\USºWa^Og-­ W\UVSSRASdS`OZgSO`aOU]70;OZ]\UeWbVC9 Q]\acZbW\U Æ`[ /QQZW[ObWaS O\R bVS 1O`P]\ 2WaQZ]ac`S>`]XSQb^cPZWaVSRO`S^]`bQOZZSR 0cWZRW\U 0caW\Saa @SaWZWS\QS b] 7\SdWbOPZS 1ZW[ObS 1VO\US I>24K c`UW\U ]WZO\R UOa Q][^O\WSa b] `SdWSe bVSW` ab`ObSUWSa PcaW-­ \Saa []RSZa O\R ac^^Zg QVOW\a b] ¼QVSQY bVSW``SaWZWS\QSb]bVS\Se`WaYZO\RaQO^SQ`S-­ ObSRPgW\SdWbOPZSQZW[ObSQVO\US½ 3\dW`]\[S\bOZ U`]c^a eVWQV ]\QS T]QcaSR a]ZSZg ]\ Qc`PW\U QO`P]\ ^]ZZcbW]\ O`S \]e Z]]YW\U Ob ORO^bObW]\ W\ ^O`b b] c\RS`aQ]`S bVS c`US\Qg ]T bVS QZW[ObS bV`SOb BVS] A^S\QS` O aS\W]` ORd]QObS Ob bVS <Obc`OZ @Sa]c`QSa2STS\aS1]c\QWZeVWQVVOaPSS\ [SSbW\U eWbV cbWZWbWSa W\ac`O\QS Q][^O\WSa O\R ]bVS`a b] bOZY OP]cb QZW[ObS ^`S^O`SR-­ \Saa aOga []`S Q][^O\WSa O`S Q][W\U b] c\RS`abO\R bVOb ¼bVS eSObVS` Wa QVO\UW\U O\ReS`SOZZg\SSRb]R]a][SbVW\UOP]cbWb½ 6S_c]bSabVSEVWbS6]caSaQWS\QSORdWa]` 8]V\6]ZR`S\eV]aOWRbVSbOaYOVSORWa\]b Xcab ¼Od]WRW\U bVS c\[O\OUSOPZS½ Pcb OZa] ¼[O\OUW\UbVSc\Od]WROPZS½C\Od]WROPZSQZW-­ [ObSQVO\USO\RWbaQ]\aS_cS\QSaO`SZWYSZg b]PSOQ]`^]`ObSe]``gT]`gSO`ab]Q][S © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 24 THE GREENBIZ INDEX BVWa ÆTbV O\\cOZ SRWbW]\ ]T bVS 5`SS\0Wh 7\RSf bSZZa O ab]`g OP]cb V]e CAQ][^O\WSaO`SR]W\UW\ Oa^SQba]TS\dW`]\[S\bOZ^S`T]`[O\QS» T`][ ]^S`ObW]\OZ STÆQWS\Qg b] S[^Z]gSS Q][[cbW\U b] W\dSab[S\ba W\QZSO\bSQV\]Z]UWSa/bPSabWb¿aO[WfSRab]`g]\STO`[]`Sa]PS`W\U bVO\eSe]cZRVOdSV]^SR 4]` bVS Æ`ab bW[S eS aOe O aWU\WÆQO\b RSQZW\S W\ ^`]U-­ `Saa»\]b Xcab W\ ]\S W\RWQOb]` Pcb aSdS`OZ 1ZSO\bSQV W\dSab[S\ba S\S`Ug STÆQWS\Qg U`SS\ ]TÆQS a^OQS ^OQYOUW\UW\bS\aWbgb]fWQS[WaaW]\aO\Rb]fWQaW\[O\c-­ TOQbc`W\U»OZZ]TbVSaSb`S\RZW\SaZSdSZSR]TT]``SdS`aSR Q]c`aS W\ =\Zg ]\S W\RWQOb]`»U`SS\ ^]eS` caS» [O`YSRZgW[^`]dSR EVOb¿a b] PZO[S- AW[^Zg ^cb acabOW\OPZS PcaW\Saa Wa acTTS`W\UO`SQSaaW]\O`gVO\U]dS` 4]`[cQV]TbVS^OabTSegSO`a[O\g]T]c`W\RWQOb]`a []dSRW\^]aWbWdSRW`SQbW]\a1][PW\SReWbVbVSQ][-­ [Wb[S\baeSeS`SaSSW\UOaeSZZOa]c`ac`dSga]Taca-­ bOW\OPWZWbg ZSORS`a W\ ZO`US Q]`^]`ObW]\a»eVWQV b]ZR ca bVObbVSW`PcRUSbaabOTTO\RU]OZaeS`SV]ZRW\UabSORg ]`U`]eW\URc`W\UbVS`SQSaaW]\»eSQ]\QZcRSRbVObbVS SQ]\][WQ bc`[]WZ Ob ZSOab W\ bVS C\WbSR AbObSa eOa\¿b ^cbbW\UORO[^S`]\Q][^O\WSa¿STT]`bab]W[^`]dSbVSW` S\dW`]\[S\bOZ^S`T]`[O\QSBVS`SacZbaQ]cZRPSaSS\ SOQV gSO` W\ bVS Q]\bW\cSR ^`]U`Saa [SOac`SR Pg bVS 5`SS\0Wh7\RSf ESeS`SaVOZZeSaOgW``ObW]\OZZgSfcPS`O\b BVS `SOZWbg Wa bVWa( ;cQV ]T bVS ^`]U`Saa eS aOe W\ ]c` O\R `S^]`baeS`SZOUUW\UW\RWQOb]`aPOaSR]\ e]`Y R]\S eWbV ^`S`SQSaaW]\O`g PcRUSba /a bVS SQ]-­ \][WQ`SOZWbWSaVOdSaSbW\S\dW`]\[S\bOZ^`]U`SaaVOa abOU\ObSR]`e]`aS BVOb¿a\]bbVSTcZZab]`g2Sa^WbS]c`STT]`bab]\]`[OZ-­ WhS[O\g]TbVSW\RWQOb]`ab]5`]aa2][SabWQ>`]RcQbW\ ]`RS`b]Od]WRa^WYSaO\RR`]^a`SacZbW\UT`][SQ]\][WQ P]][aO\RPcabaeSPSZWSdSbVObZSaaSQ]\][WQOQbWdWbg R]Sa\¿bOZeOgaZSORb]Z]eS`S\dW`]\[S\bOZW[^OQba7\ a][SW\abO\QSa»SZSQb`WQWbg^]eS`^ZO\baT]`SfO[^ZS» W\Rcab`WOZ ]^S`ObW]\a [cab ]^S`ObS Ob POaSZW\S ZSdSZa bVObR]\¿bOZeOga[]dSW\Z]QYabS^eWbVbVSSQ]\][g BVS`S Wa b] PS ac`S a][S Q]U\WbWdS RWaa]\O\QS ES Q]\bW\cS b] aSS U`]eW\U Q]`^]`ObS acabOW\OPWZWbg Q][-­ [Wb[S\ba b] `SRcQW\U QZW[ObS S[WaaW]\a W\Q`SOaW\U S\S`Ug STÆQWS\Qg SZW[W\ObW\U b]fWQ W\U`SRWS\ba O\R `SRcQW\UeOabSES`S^]`b]\bVSaSSdS`gPcaW\SaaROg ]\5`SS\0WhQ][ ;O\g ]T bVSaS Q][[Wb[S\ba O`S Z]\UbS`[ ]\Sa acU-­ USabW\U bVOb eS¿ZZ aSS `S\SeSR ^`]U`Saa W\ bVS Q][W\U gSO`a Sa^SQWOZZg Oa bVS SQ]\][g `SP]c\Ra ES Q]\-­ bW\cSb]PS]^bW[WabWQbV]cUV^S`VO^a[]`SQOcbW]caZg bVO\W\bVS^Oab /a W\ ^Oab `S^]`ba eS¿dS ac[[O`WhSR SOQV RObO aSb caW\U ]\S ]T bV`SS WQ]\a abObW\U eVSbVS` eS PSZWSdS Q][^O\WSaO`S[OYW\U^`]U`Saa¼aeW[[W\U½abO\RW\U abWZZ¼b`SORW\U½]`TOZZW\UPSVW\R¼aW\YW\U½ SWIM TREAD SINK © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 THE GREENBIZ INDEX: SUMMARY Indicator What We Measured What We Found Carbon Intensity 3[WaaW]\a]TS\S`Ug`SZObSR QO`P]\RW]fWRS^S`c\Wb]T 52> 3[WaaW]\aU`]eW\U TOabS`bVO\bVS SQ]\][g 1O`P]\B`O\a^O`S\Qg A>#Q][^O\WSa `Sa^]\RW\Ub]1O`P]\ 2WaQZ]ac`S>`]XSQb CA`Sa^]\aS`ObSaRW^ T]`bVSÆ`abbW[S Cleantech Investments DS\bc`SQO^WbOZW\dSab[S\ba W\QZSO\bSQV\]Z]Ug 1ZSO\bSQVbOYSaO [WZRVWbT`][OeSOY SQ]\][g Clean-­Energy Patents >ObS\baWaacSRPgCA>ObS\b =TÆQS 7\\]dObW]\Q]\bW\cSab] [OYSZSO^aO\RP]c\Ra Corporate Reporting <c[PS`]T`S^]`baT`][A> 2WaQZ]ac`SU`]eaaZ]eZg #Q][^O\WSa eVWZSW\dSab]`W\bS`Sab rises Employee Commuting <c[PS`]Te]`YS`aR`WdW\U a]Z]QO`^]]ZW\U]`caW\U mass transit Employee BSZSQ][[cbW\U <c[PS`]TCAbSZSQ][[cbS` @S[]bSe]`YS` V]caSV]ZRa `O\YaQ`SS^c^eWbV Q]`^]`ObSac^^]`b 3\S`Ug3TÆQWS\Qg 3\S`UgcaS^S`c\Wb]T52> Environmental Financial Impacts 3\dW`]\[S\bOZRO[OUSQ]aba Companies get OaO^S`QS\bOUS]TSQ]\][WQ aZWUVbZga[O`bS`OP]cb output [O\OUW\USQ]Q]aba E-­Waste >S`QS\bOUS]T`SQ]dS`SR S_cW^[S\b SWIM TREAD 25 Swim B`SOR Sink 1][[cbS`aQO\¿baVOYS bVSR`WdW\UVOPWb EOabSRS\S`UgU`]eaOa W\dSab[S\baeO\S 6W\ba]T^`]U`SaaPcb abWZZRc[^W\Ub]][cQV b]fWQb`OaV SINK © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 26 Indicator What We Measured What We Found Fleet Impacts 3abW[ObSRO\\cOZ U`SS\V]caSUOaS[WaaW]\a ^S`dSVWQZS 3[WaaW]\aQ`SS^c^Pcb ÇSSbaO`SaV`W\YW\U 5`SS\7B >`]RcQbaQS`bWÆSRc\RS` 3\S`UgAbO`O\R3>3/B Companies still S\bVcaWOabWQOZZg^ZcUUW\U W\b]U`SS\QS`bWÆQObW]\a 5`SS\=TÆQSA^OQS :332QS`bWÆSRQ][[S`QWOZ /aZ]eR]e\W\:332 PcWZRW\Ua^OQS `SUWab`ObW]\aQ]cZRa^SZZ trouble Green Power Use @S\SeOPZSS\S`UgOaO 3f^Z]aWdSU`]ebVPcbabWZZ ^S`QS\bOUS]TOZZSZSQb`WQWbg ZSaabVO\#^S`QS\b]TCA generation energy Organic Agriculture AOZSa]T]`UO\WQT]]RW\bVS =`UO\WQQ]\bW\cSaWba CA a[OZZU`]ebV Packaging Intensity ;ObS`WOZacaSR^S`c\Wb]T 52> Paper Use and Recycling >O^S`caSO\R`SQgQZW\U^S` >O^S`caSQZW[PaT]`bVS c\Wb]T52> Æ`abbW[SaW\QS " B]fWQ3[WaaW]\a B]fWQ`SZSOaSa^S`c\Wb]T 52> /VcUSa^WYSOTbS`a][S gSO`a]T^]aWbWdSRSQZW\S B]fWQaW\ Manufacturing Emissions per year of 27 PW]OQQc[cZObWdSO\Rb]fWQ QVS[WQOZa /\&^S`QS\bW\Q`SOaS OTbS`gSO`a]T[W\W[OZ PcbabSORgRSQZW\S B`O\a^O`S\Qg 6]e[cQVRObOQ][^O\WSa @ORWQOZb`O\a^O`S\QgabWZZ RWaQZ]aS]\S\dW`]\[S\bOZ O^W^SR`SO[OaRWaQZ]-­ W[^OQba ac`S`ObSaabOgÇOb SWIM TREAD Swim B`SOR Sink :WUVbeSWUVbW\UVWbabVS eOZZ^`]U`SaaabOZZa SINK © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 CARBON INTENSITY 27 WE’RE MOVING THE NEEDLE … BACKWARDS Million tons of energy-related CO2 per million dollars of GDP* 500 475 474.5 456.1 455.2 450 441.3 421.2 425 430.4 419.8* 400 375 2005 2006 2007 2008 2009 2010 2011 A]c`QS(CA3\S`Ug7\T]`[ObW]\/R[W\Wab`ObW]\ 3O`ZgSabW[ObS)\c[PS`WaZWYSZgb]W\Q`SOaS]\QSÆ\OZRObOT]`bVSgSO`WaW\ What We Found: BVS SQ]\][g Wa U`]eW\U Pcb \]bOa_cWQYZgOaQO`P]\S[WaaW]\a[OYW\UbVS UZ]POZSQ]\][g[]`SQO`P]\W\bS\aWdS\]bZSaa What We Measured: 1O`P]\ W\bS\aWbg»O [SO-­ ac`S]TS\S`Ug`SZObSR1=2S[WaaW]\a^S`R]ZZO` ]T U`]aa R][SabWQ ^`]RcQb»W\Q`SOaSR ^S`-­ QS\bT`][ 'b] bVS[]ab`SQS\bRObO 5Z]POZZg QO`P]\ S[WaaW]\a `]aS #& ^S`QS\b eVWZS bVS SQ]\][g U`Se # ^S`QS\b W\ ^caVW\U U`]ebV ]T QO`P]\ S[WaaW]\a ^Oab SQ]-­ \][WQ U`]ebV T]` bVS Æ`ab bW[S aW\QS ^S]^ZS abO`bSR [SOac`W\U acQV bVW\Ua 7\ bVS C\WbSR AbObSa S\S`Ug`SZObSR 1=2 emissions rose " ^S`QS\b W\ OTbS` RSQZW\W\U T]` aSdS`OZ gSO`a 3O`Zg SabW[ObSa T]` aV]e O aZWUVb abOPWZWhObW]\ eWbV S[WaaW]\a T`][ W\Q`SOaSR \Obc`OZ UOa OQbWdWbg ]TTaSb Pg bVS RSQ][[Wa-­ aW]\W\U ]T Q]OZÆ`SR ^]eS` ^ZO\ba 2]\¿b QVSS` _cWbS gSb V]eSdS`( BVS 3\S`Ug 7\T]`[ObW]\ /R[W\Wab`ObW]\ SabW[ObSa ]\Zg O % ^S`QS\b RSQ`SOaSW\S[WaaW]\aPSbeSS\ O\R Why It Matters: 7T bVS C\WbSR AbObSa Wa\¿b OPZS b] U`]e Wba SQ]\][g eWbV]cb W\Q`SOaW\U QO`-­ P]\ W\bS\aWbg bVS\ ab]^^W\U UZ]POZ eO`[W\U Ob RSU`SSa^S`gSO`»eVWQVaQWS\bWabaaOge]cZR `S_cW`SOR`]^W\S[WaaW]\a]T #^S`QS\bPSZ]e '' ZSdSZa Pg »Wa O\ c\`SOQVOPZS U]OZ BVWa [Sb`WQ VSZ^a ca T]Qca ]\ eVSbVS` eS¿`S [OYW\U [SO\W\UTcZ S\S`UgSTÆQWS\Qg O\R `S\SeOPZSS\S`Ug STT]`ba `SUO`RZSaa ]T SQ]-­ \][WQQ]\RWbW]\a *All GDP data in this report are from the US Department of Commerce’s Bureau of Economic Analysis and are stated in 2005 chained dollars. © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 28 What We’re Seeing: BVS >`WQSeObS`V]caS 1]]^S`a:]e1O`P]\3Q]\][g7\RSf`SZSOaSR W\ <]dS[PS` QWbSR aSdS`OZ TOQb]`a Q]\-­ b`WPcbW\Ub]bVSUZ]POZ`WaSW\QO`P]\W\bS\aWbgW\ (bVS`O^WRU`]ebV]TS[S`UW\USQ]\][WSa W\QZcRW\U1VW\O0`OhWZO\R9]`SOTcSZSRPgVWUV QO`P]\ S\S`Ug a]c`QSa) Q]ZRS` eW\bS`a O\R O `SacZbW\U W\Q`SOaS W\ VSObW\U RS[O\R) bVS TOZZ W\bVS^`WQS]TQ]OZ`SZObWdSb]UOa)O\ROR`]^W\ `S\SeOPZSS\S`UgRS^Z]g[S\b What’s Next: BVS Tcbc`S ZO`USZg RS^S\Ra ]\ be]YSgR`WdS`a(bVSOPWZWbgO\RRSaW`S]TU]dS`\-­ [S\bab]Q][[Wbb]S[WaaW]\a`SRcQbW]\aO\R bVSaQOZW\Uc^]T`S\SeOPZSS\S`UgbSQV\]Z]UWSa( Climate summitsW\ Q]cZRÆ\OZZgZSOR b] PW\RW\U UZ]POZ S[WaaW]\a bO`USba WT bVS C\WbSRAbObSa1VW\OO\R7\RWOQO\PSQ]\-­ dW\QSR b] OQb a]]\S` bVO\ # bVS RObS bVSaS 0WU BV`SS S[WbbS`a VOdS PSS\ ^caV-­ W\UT]`/bbVS 1=>Ac[[WbW\2c`PO\ A]cbV /T`WQO \SU]bWOb]`a V]^SR O ZSUOZZg PW\RW\U b`SObg e]cZR PS aSb T]`bV) W\abSOR bVS C\WbSR AbObSa acUUSabSR aSbbW\U # OabVSbO`USbRObST]`Ob`SObgeVWQVe]cZR ^caV W[^ZS[S\bObW]\ ]TT b] 4]` /T`WQO\ O\R 3c`]^SO\ C\W]\ Q]c\b`WSa O RSZOg ]T bVOb [OU\WbcRS Wa c\OQQS^bOPZS <SU]bWOb]`a T`][ bV]aS Q]c\b`WSa eWZZ PS ^caVW\UOUOW\abbVObRSORZW\SW\O\ObbS[^b b] a^c` _cWQYS` OQbW]\ W\ bVS gSO`a OVSOR ^O`bWQcZO`Zg eVS\ bVSg QO\ Q][S b] bVS bOPZS O`[SR eWbV bVS 7\bS`U]dS`\[S\bOZ >O\SZ]\1ZW[ObS1VO\US4WTbV/aaSaa[S\b @S^]`bClimate Change 2013: The Physical Science BasiseVWQVQ][Sa]cbb]eO`RbVS S\R ]T bVS gSO` O\R Wa Sf^SQbSR b] [OYS []`Sab`]\UZgbVO\SdS`bVSQOaST]`c`US\b OQbW]\]\O\bV`]^]US\WQQZW[ObSQVO\US Low polysilicon priceseWZZQ]\bW\cSb]R`WdS a]ZO` ^`]XSQba W\ Oa []RcZS ^`WQSa `S[OW\ Z]e /a ZO`USaQOZS a]ZO` ^`]XSQba Q][S]\ZW\SbVS^`WQS]Ta]ZO`eWZZR`]^SdS\ Tc`bVS` eVWQV eWZZ W\ bc`\ a^c` []`S ZO`US aQOZS RS^Z]g[S\ba 7\ bVS C\WbSR AbObSa ^S\RW\UQcbab]W\QS\bWdS^`]U`O[aO`SOZa] ZWYSZgb]a^c`[]`SOQbWdWbgW\bVSaV]`bbS`[ OaRSdSZ]^S`a`caVb]QOaVW\]\W\QS\bWdSa PST]`S bVSg Sf^W`S 7\ bVS Z]\UbS`[ bVS Z]aa]TbV]aSW\QS\bWdSaeWZZaZ]e`S\SeOPZS S\S`UgRS^Z]g[S\b^O`bWQcZO`ZgT]`eW\R ¼BVS `SacZba O`S bVS abO`YSab gSb½ aOWR :S] 8]V\a]\O^O`b\S`W\bVSacabOW\OPWZWbgO\RQZW-­ [ObSQVO\US^`OQbWQSOb>e1¼4]`bVSÆ`abbW[S eS VOdS [ORS \] W[^`]dS[S\b W\ ]c` `ObS ]T RSQO`P]\WhObW]\ ES VOdS W\ TOQb W\Q`SOaSR bVS QO`P]\ W\bS\aWbg ]T U`]ebV BVS SQ]\][WQ `SQ]dS`geVS`SWbVOa]QQc``SRVOaPSS\RW`bg½ /ZbV]cUV SO`Zg \c[PS`a T]` aV]e O aZWUVb RSQ`SOaSW\QO`P]\W\bS\aWbg»RcSb]O\W\Q`SOaS W\`S\SeOPZSS\S`Ug^`]XSQbaRSQ][[WaaW]\W\U ]TQ]OZÆ`SR^]eS`^ZO\baO\R[]`SSQ]\][WQ R]e\bc`\a»bVS Æ\OZ \c[PS` Wa abWZZ ZWYSZg b] PS VWUVS` bVO\ W\ ' =dS`OZZ Wb¿a O PZSOY ^WQ-­ bc`SBVS >e1:]e1O`P]\3Q]\][g7\RSf aV]ea bVOb bVS 5 SQ]\][WSa VOdS []dSR T`][ b`OdSZZW\U b]] aZ]eZg W\ bVS `WUVb RW`SQbW]\ b]b`OdSZZW\UW\bVSe`]\URW`SQbW]\ BVS`S O`S O TSe PWba ]T ]^bW[Wa[ V]eSdS` 6Wab]`WQOZZg Z]e ^`WQSa T]` ^V]b]d]ZbOWQ ^O\SZa VOdS S\OPZSR \c[S`]ca ZO`USaQOZS a]ZO` ^`]X-­ SQba b] []dS T]`eO`R /a eS T]c\R W\ b`OQYW\U 5`SS\>]eS`CaOUSbVWagSO`aSS^OUS$"Oa ]T bVW`R _cO`bS` bVS`S¿a []`S bVO\ UWUO-­ eObb]TW\abOZZSRa]ZO`QO^OQWbg)bVSb]bOZW\ eOaXcab&&%[SUOeObba1][^O\WSaOZa]aSS[ b] PS []`S Q][[WbbSR bVO\ SdS` b] b`OQYW\U O\R`SRcQW\US[WaaW]\aOaeSRWaQ]dS`SReVS\ Z]]YW\U Ob bVS 1]`^]`ObS @S^]`bW\U W\RWQOb]` aSS^OUS!& 4]`bVSÆ`abbW[S eSVOdS[ORS no improvement in our rate of RSQO`P]\WhObW]\ES VOdSW\TOQbW\Q`SOaSR bVSQO`P]\W\bS\aWbg]T U`]ebV © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 29 CARBON’S RISING COSTS, AND RISKS 0g8WUO`AVOV13=1O`P]\EO`@]][ Renewable Energy./QQ]`RW\Ub]bVS@3< UZ]POZabObca`S^]`bT]``S\SeOPZSa`S\Se-­ OPZS SZSQb`WQWbg RS^Z]g[S\ba O`S OQQSZS`-­ ObW\U BVSg \]e `S^`SaS\b []`S bVO\ # ^S`QS\b ]T W\Q`S[S\bOZ \Se QO^OQWbg ORRW-­ bW]\aW\ 6]eSdS`eSTOQSO\W\SdWbOPZS ¼QObQVc^½ W\ S[WaaW]\a Oa bVS SQ]\][g ^WQYa c^ a^SSR OUOW\ a] bVS P]bb][ ZW\S Wa bVOb eS O`S VSORSR W\ bVS `WUVb RW`SQ-­ bW]\ eWbV `S\SeOPZS S\S`Ug RSdSZ]^[S\b Xcab\]b\SO`ZgTOabS\]cUVRcSb]W\S`bWOW\ bVS agabS[ T`][ SfWabW\U Q]OZ ]WZ O\R UOa W\T`Oab`cQbc`S BVS`S Wa \] aWZdS` ZW\W\U W\ bVS ZObSab QO`P]\ W\bS\aWbg \Sea Pcb Wb Wa b`cS bVOb eW\R O\R a]ZO`VOdSOP]cbObe]gSO`S\S`Ug^OgPOQY BVWa [SO\a bVOb eVWZS bVSW` RS^Z]g[S\b Wa OQQSZS`ObW\UWbbOYSa[]`SQ]OZO\R\Obc`OZ UOa SZSQb`WQWbg b] [OYS bVSaS bSQV\]Z]UWSa c\bWZU`]ebV`ObSaQ][SR]e\ESVOdSbVS ^]bS\bWOZb]`SOQV^S`QS\b]TW\Q`S[S\-­ bOZS\S`UgQ][W\UT`][`S\SeOPZSSZSQb`WQ-­ Wbg eWbVW\ bVWa RSQORS =\QS eS `SOQV bVOb ^]W\bU`]ebV`ObSaQO\abOPWZWhS QO`P]\ W\bS\aWbg Wa OZa] O ^`]fg T]` RS^S\RS\Qg ]\ d]ZObWZS T]aaWZ TcSZa `O`S SO`bV [ObS`WOZa eObS`O\R]bVS`ac^^ZgQVOW\`WaYaBVS`WaSW\ S[WaaW]\aeWZZW\Qc`OQ]abT]`PcaW\SaaSWbVS` W\bVSaV]`bbS`[]`Z]\UbS`[UWdS\bVObQ]c\-­ b`WSaO`S[]dW\Ub]eO`RW\bS`\ObW]\OZQ][[Wb-­ [S\bab]`SRcQSS[WaaW]\aT]`OZZQ]c\b`WSa/ Tc`bVS`Q]abeWZZO`WaST`][bVS\SSR]TQ][-­ ^O\WSab]Q]\b`WPcbSb]bVSQ]ab]TORO^bW\Ub] OQVO\UW\UQZW[ObSUWdS\bVObbVSW\Q`SOaSW\ S[WaaW]\aeWZZZSORb]OeO`[S`e]`ZR Regulation. 6]^STcZZg U]dS`\[S\ba O`S aSS-­ W\U bVOb eS aW[^Zg QO\\]b RSZOg O\g Tc`bVS` 1ZW[ObS QVO\US a]ZcbW]\a `S^`SaS\b bVS ZO`U-­ Sab[]abRS^S\ROPZSa]c`QS]T52>U`]ebV W\ bVWa RSQORS 5]dS`\[S\ba \SSR b] OQb []`SaeWTbZgb]OZWU\bVSW`SQ]\][WSaeWbVbVS ]\Zg acabOW\OPZS U`]ebV ]^^]`bc\WbWSa OdOWZ-­ OPZSb]bVS[ Founded by Sir Richard Branson, the Carbon War @]][WaO\]\^`]ÆbbVObOW[ab]VO`\SaabVS^]eS` of entrepreneurs to implement market-­driven solutions to climate change. Shah has been at the ZSORW\U SRUS ]T `S\SeOPZS S\S`Ug RSdSZ]^[S\b aW\QST]c\RW\UbVSÆ`aba]ZO`OaaS`dWQSQ][^O\g Cost of Carbon. BVS PcaW\Saa `WaYa Oaa]-­ QWObSR eWbV QZW[ObS QVO\US O`S W\Q`SOaW\U `O^WRZg 1O`P]\ S[WaaW]\a O`S ]\S `WaY Pcb SunEdison, in 2003. © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 CARBON TRANSPARENCY 30 QUALITY RISES, BUT NOT QUANTITY Number of S&P 500 companies responding to Carbon Disclosure Project 350 339 332 321 282 2007 2008 2009 2010 2011 A]c`QS(1O`P]\2WaQZ]ac`S>`]XSQb What We Found:2Sa^WbSbVSTOQbbVOb aOe bVS \c[PS` ]T A> # Q][^O\WSa RWaQZ]aW\U bVSW`QO`P]\T]]b^`W\baRSQZW\ST]`bVSÆ`abbW[S aW\QS $ ]bVS` SdWRS\QS acUUSaba bVOb QO`-­ P]\T]]b^`W\bW\UVOaPSQ][S[]`S`]PcabO\R []`SQ][[]\O[]\UZO`USQ][^O\WSa What We Measured: BVS \c[PS` ]T A> # Q][^O\WSa`Sa^]\RW\Ub]bVS1O`P]\2WaQZ]ac`S >`]XSQb R`]^^SR ! ^S`QS\b bVWa gSO`»bVS Æ`ab RSQ`SOaS W\ `S^]`bW\U aW\QS $ 6]eSdS` O[]\U Q][^O\WSa bVOb RWR `S^]`b aQ]`Sa T]` _cOZWbg]T`S^]`bW\UQ]\bW\cSRb]W[^`]dS Why It Matters: 1O`P]\ RWaQZ]ac`S O\R b`O\a-­ ^O`S\Qg Wa O ^`]fg T]` U]]R Q]`^]`ObS U]dS`-­ \O\QS O\R Wb UWdSa W\dSab]`a O\R abOYSV]ZRS`a O\ WRSO ]T V]e eSZZ Q][^O\WSa O`S ^`S^O`W\U T]` QZW[ObS QVO\US`SZObSR `WaYa O\R PcaW\Saa ]^^]`bc\WbWSa1O`P]\OQQ]c\bW\UO\R`S^]`bW\U O`S bVS Æ`ab abS^a ]T bVS QO`P]\ [O\OUS[S\b X]c`\Sg bg^WQOZZg T]ZZ]eSR Pg aSbbW\U U]OZa O\R OQbW]\P]bV]TeVWQVYSgW\U`SRWS\ba\SSRSRb] []dSbVS\SSRZST]`eO`R]\ORR`SaaW\UQZW[ObS QVO\US What We’re Seeing: /TbS` gSO`a ]T W\Q`SOaW\U QO`P]\ RWaQZ]ac`S bVS \c[PS` ]T Q][^O\WSa `Sa^]\RW\U b] bVS 12>¿a O\\cOZ _cSabW]\\OW`S RW^^SR T]` bVS Æ`ab bW[S BVWa QO\ ZO`USZg PS Sf^ZOW\SRPgbVSQVc`\`ObS]TbVSA>#O\ W\RSf eV]aS [OYSc^ Wa Q]\abO\bZg QVO\UW\U Oa Q][^O\WSa O`S ORRSR O\R R`]^^SR POaSR ]\ bVSW` [O`YSb QO^WbOZWhObW]\ =bVS` TOQb]`a Ob ^ZOg( Q][^O\WSa OPO\R]\W\U d]Zc\bO`g RWaQZ]-­ ac`SOabVSgUSbaeS^bW\b]bVS3>/¿a[O\ROb]`g © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 31 `S^]`bW\U ^`]U`O[ O\R VOZTVSO`bSR RWaQZ]a-­ S`a ZSOdW\U bVS UO[S eVS\ bVS QVO\QSa T]` TSRS`OZ QZW[ObS QVO\US ZSUWaZObW]\ SdO^]`ObSR ¼ESbVW\YWb¿aOPZW^\]bOb`S\R½12>13=>OcZ AW[^a]\aOWR BVS\SeaWa\¿bOZZPORBV]aSbVObR]`S^]`bO`S USbbW\U PSbbS` Ob Wb O\R PSQ][W\U PWU PSZWSdS`a W\ Wba PcaW\Saa dOZcS 0]O`RZSdSZ ]dS`aWUVb ]T QZW[ObSQVO\USWaacSaVOaac`USRO\RbVS^S`-­ QS\bOUS ]T Q][^O\WSa W\Q]`^]`ObW\U QZW[ObS QVO\US W\b] bVSW` PcaW\Saa ab`ObSUWSa b]^^SR $# ^S`QS\b W\ Q][^O`SR b] !# ^S`QS\b W\ BVS _cOZWbg ]T bVSW` `S^]`bW\U Q]\bW\cSa W[^`]dW\U OZbV]cUV bVS _cOZWbg UO^ PSbeSS\ CA O\R UZ]POZ Æ`[a ^S`aWaba»O\R OQbcOZZg eWR-­ S\SR»W\ 3dS\ bVS PSab ]T bVS PSab»bVS A>#Q][^O\WSa]\bVS1O`P]\2WaQZ]ac`S :SORS`aVW^ 7\RSf»VOdS PSS\ c\OPZS b] [ObQV bVSRWaQZ]ac`SaQ]`Sa]TbVSW`UZ]POZ^SS`a EVSbVS`bVSRSQZW\SW\RWaQZ]ac`ST]`A># Q][^O\WSaa^SOYab]OZO`US`b`S\R`S[OW\ab] PS aSS\ Pcb `Sa^]\aS `ObSa O`S `WaW\U UZ]POZZg CA Q][^O\WSa US\S`OZZg R]\¿b TOQS bVS aO[S `SUcZOb]`g^`Saac`SaOabVSW`3c`]^SO\Q]c\bS`-­ ^O`baPcbO`SabWZZacPXSQbb][O\g]TbVSaO[S ^`Saac`Sab]`S^]`bbVSW`QO`P]\S[WaaW]\a 7b OZZ Q][Sa R]e\ b] []\Sg 4]` ]\S ## Z]\U bS`[ W\abWbcbW]\OZ W\dSab]`a»bVS YW\R PWU Q][-­ ^O\WSa eO\b b] Obb`OQb»O`S bVS R`WdW\U T]`QS PSVW\RbVS12>O\RbVSW``O\YaaeSZZSdS`ggSO` BVSRObOeWZZOZa]U`]eW\W[^]`bO\QST]`]bVS` W\dSab[S\b ^ZOgS`a W\QZcRW\U S_cWbg O\OZgaba O\R`ObW\UOUS\QWSa ;O`YSbaVO`SWaO\]bVS`^]eS`TcZR`WdS`OaQ][-­ ^O\WSaÆ\RbVSg[cabRWaQZ]aSXcabb]YSS^Qca-­ b][S`a `O\UW\U T`][ EOZ[O`b b] bVS TSRS`OZ U]dS`\[S\b BV]aS W\T]`[ObW]\ `S_cSaba eWZZ Q]\bW\cS`W^^ZW\UTc`bVS`c^bVSac^^ZgQVOW\ ¼3dS`gQ][^O\g\SSRab]c\RS`abO\RbVObbVWaWa XcabO^O`b]TR]W\UPcaW\Saa½aOWR2O``SZAbWQYZS` Q]`^]`ObS a]QWOZ `Sa^]\aWPWZWbg [O\OUS` T]` 1WaQ]eVWQVVOa^S`T]`[SReSZZ]\bVS1O`P]\ 2WaQZ]ac`S:SORS`aVW^7\RSfT]`T]c`gSO`a¼7b¿a OZ[]abZWYSR]W\UOÆ\O\QWOZabObS[S\b½ /\R Xcab ZWYS Æ\O\QWOZ W\T]`[ObW]\ QO`P]\ RObO eWZZ []dS W\b] bVS `SOZ[ ]T QVWST Æ\O\QWOZ ]TÆ-­ QS`a ^`SRWQba 1V`Wa EOZYS` ]T 3`\ab G]c\U /\R ZWYS Æ\O\QWOZ W\T]`[ObW]\ RS[O\R eWZZ U`]eT]`bVSRObOb]PSdS`WÆSRPgObVW`R^O`bg PSUW\\W\UeWbVbVS12>eVWQV\]eOaaWU\a[]`S eSWUVb b] dS`WÆQObW]\ eVS\ QOZQcZObW\U RWaQZ]-­ ac`SaQ]`Sa0cbeWbVTSeS`A>#Q][^O\WSa [OYW\UbVSSTT]`bWb¿ac\QZSO`eVObWbeWZZbOYSb] `SdS`aSbVWab`S\R 2S[O\ReWZZU`]e T]`bVSRObOb]PS dS`WÆSRPgObVW`R ^O`bgPSUW\\W\UeWbV bVS12>eVWQV\]e OaaWU\a[]`SeSWUVb b]dS`WÆQObW]\eVS\ QOZQcZObW\URWaQZ]ac`S aQ]`Sa What’s Next: 3f^SQb[]`SQ][^O\WSab]`S^]`b bVSW` AQ]^S ! S[WaaW]\a bV]aS ^`]RcQSR ]cb-­ aWRSbVSW`]^S`ObW]\aW\QZcRW\US[^Z]gSSQ][-­ [cbW\Ub`O\a^]`bObW]\bVScaS^VOaS]T^`]R-­ cQbaa]ZRO\RPcaW\Saab`OdSZBVSaSS[WaaW]\a VOdSOZeOgaPSS\Oab`cUUZSb]Q]c\bPcbQ][-­ ^O\WSa \]e VOdS T]` bVS Æ`ab bW[S O Q][[]\ T`O[Se]`Y( bVS 5`SS\V]caS 5Oa >`]b]Q]Z¿a `SQS\bZg `SZSOaSR DOZcS 1VOW\ abO\RO`R. CZbW[ObSZgeSaSSbVWaRSdSZ]^[S\bOa]\SbVOb eWZZP`W\USdS\U`SObS`aQ`cbW\gb]ac^^ZgQVOW\a OaQ][^O\WSaWRS\bWTgV]ba^]baT]`Sf^]ac`Sb] QZW[ObS`SZObSR`WaYaO\RRWa`c^bW]\ C\bWZbVS`SWaTSRS`OZQZW[ObSQVO\USZSUWaZObW]\ eSeWZZQ]\bW\cSb]aSSORWdWaW]\W\bVS[O`YSb PSbeSS\ ZSORW\U Q][^O\WSa eVWQV O`S P]bV RWaQZ]aW\UO\R`SRcQW\UbVSW`QO`P]\T]]b^`W\ba O\R bVS ZOUUO`Ra O a[OZZS` U`]c^ ]T Æ`[a bVOb R]Sa\¿bdWSeQZW[ObSQVO\USOaO[ObS`WOZWaacS T]`bVSW`Q][^O\WSa © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 32 WHAT’S NEXT FOR CARBON REPORTING? 0g>OcZAW[^a]\13=1O`P]\2WaQZ]ac`S>`]XSQb Growing pressure. ;SOac`W\U dS`WTgW\U O\R Q][[c\WQObW\UQO`P]\T]]b^`W\baeWZZPSQ][S []`S ^`][W\S\b W\ O\R PSg]\R»Pg W\dSab]`a PcaW\SaaSa O\R U]dS`\[S\ba Pcb OZa] Q]\ac[S`a BVS `O^WR `ObS Ob eVWQV bVS QWbWhS\ZSR=QQc^g[]dS[S\ba^`SOROQ`]aa Q]\bW\S\ba RS[]\ab`ObSa O U`]eW\U RWab`cab ]T bVS UZ]POZ SQ]\][g O\R bVS PcaW\SaaSa O\RW\abWbcbW]\aeWbVW\bVSagabS[/aO`SacZb ]T bVWa eWRS\W\U QVOa[ PSbeSS\ QWbWhS\a O\R bVS PcaW\SaaSa Oa eSZZ Oa bVS ^cPZWQ¿a U`]e-­ W\UQ]\QS`\O\ROeO`S\Saa]TQZW[ObSQVO\US Z]eQO`P]\]`QO`P]\\Scb`OZQZOW[aO`SZWYSZg b]Q][Sc\RS`U`SObS`ZSdSZa]TaQ`cbW\g 5Oa565>`]b]Q]ZeWZZS\OPZSPcaW\SaaSab] PSbbS` c\RS`abO\R O\R [O\OUS bVS QZW[ObS W[^OQba PSg]\R bVSW` ]e\ ]^S`ObW]\a O\R W[^`]dS STÆQWS\Qg OQ`]aa bVS dOZcS QVOW\ BVSg eWZZ ^`]dWRS O abO\RO`R T`O[Se]`Y T]` `S^]`bW\U AQ]^S ! S[WaaW]\a O\R TOQWZWbObS Q][^O\WSa b] VSWUVbS\ bVSW` c\RS`abO\RW\U ]TQZW[ObSQVO\US`WaYb]bVSW`PcaW\Saa BVWa Wa O\]bVS` b`S\R bVOb eWZZ PS [W``]`SR PgW\dSab]`a]dS`bW[SB]¼WRS\bWTg^]bS\bWOZ [WbWUObW]\]^^]`bc\WbWSaOaeSZZOab]W\T]`[ Wba O^^`SQWObW]\ ]T PcaW\Saa `WaY Oaa]QW-­ ObSR eWbV O QO`P]\ Q]\ab`OW\SR Tcbc`S½ bVS 7\bS`\ObW]\OZ 4W\O\QS 1]`^]`ObW]\ ^O`b ]T 7\dSab]`aW\QZcRW\UbVS##bVObeSe]`YeWbV bVS E]`ZR 0O\Y VOa abO`bSR [SOac`W\U bVS eO\bb]c\RS`abO\RbVSW[^ZWQObW]\a]TbVSaS 565S[WaaW]\a]TWbaRW`SQbW\dSab[S\ba ^`Saac`Sa ]\ bVSW` ^]`bT]ZW]a 1]c^ZS bVWa eWbV SabOPZWaVSR Q]``SZObW]\a PSbeSS\ STTSQ-­ An evolution in carbon reporting.BVSQ][-­ bWdS QO`P]\ [O\OUS[S\b O\R OP]dSOdS`OUS ^O\WSa bVOb `S^]`b bV`]cUV bVS 12> O`S eSZZ Æ\O\QWOZ `Sbc`\a Pg Q][^O\WSa W\ bVS 5Z]POZ ^]aWbW]\SR b] `Sa^]\R b] O\ W\Q`SOaS W\ bVS #S_cWbgW\RSfO\ReS^`SRWQbW\dSab]`aeWZZ \c[PS` ]T Q]c\b`WSa OR]^bW\U [O\ROb]`g QZW[ObS QVO\US `S^]`bW\U ^]ZWQg Ob \ObW]\OZ ^OgQZ]aS`ObbS\bW]\b]S[WaaW]\a`S^]`bW\U `SUW]\OZ abObS O\R QWbg ZSdSZ 1OZWT]`\WO¿a Grasping the full scope. BVS \c[PS` ]T `SdWaSR [O\ROb]`g 565 `S^]`bW\U `SUcZO-­ Q][^O\WSa bVOb `S^]`b bVSW` AQ]^S ! S[Wa-­ bW]\QO[SW\b]STTSQb]\8O\cO`g eVWZS aW]\a bV]aS ]cbaWRS bVSW` RW`SQb ]^S`ObW]\a bVSC95]dS`\[S\bWaSf^SQbSRb]YWQYabO`b eWZZ Q]\bW\cS b] W\Q`SOaS W\ Oa QZW[ObS bVS gSO` eWbV O\ O\\]c\QS[S\b bVWa []\bV QVO\US T]`QSa UZ]POZ PcaW\SaaSa b] Q]\T`]\b RSbOWZW\UeVSbVS`]`\]b[O\ROb]`g`S^]`bW\U `WaYOQ`]aabVSW`ac^^ZgQVOW\aO\R`SRcQSbVS eWZZ PS W\b`]RcQSR B] ^`S^O`S T]` O\R [SSb W[^OQb ]T bVSW` ^`]RcQba 4Z]]Ra W\ BVOWZO\R [O\ROb]`g `S_cW`S[S\ba Pcb OZa] b] OWR ZOabgSO`eW^SR"#[WZZW]\]T^`]ÆbT`][bVS abOYSV]ZRS` b`cab dS`WÆQObW]\ ]T S[WaaW]\a 8O^O\SaS Ocb][]bWdS W\Rcab`g Oa O `SacZb ]T RObOeWZZW\Q`SOaW\UZgPSQ][SbVS\]`[ bVS W\bS``c^bW]\ b] BVOWZO\RPOaSR ac^^ZWS`a /Z`SORg bVWa gSO` PSdS`OUS Q][^O\WSa O`S ES Sf^SQb Q]`^]`ObS `S^]`bW\U eWZZ OZa] ^OgW\UQZ]aSObbS\bW]\b]bVSc\cacOZeSObVS` Sd]ZdSb]OR]^bOab`]\US`T]Qca]\Q][^O\g W\4Z]`WRObVObbV`SObS\abVS]`O\USQ`]^acaSR ab`ObSUgAW\QSQZW[ObSQVO\USWaW\Q`SOaW\UZg PSQ][W\U [ObS`WOZ b] Tcbc`S PcaW\Saa acQ-­ b][OYSXcWQSbVOb`SbOWZaO`]c\RbVSe]`ZR QSaaeSSf^SQbWbb]PSOYSgb]^WQab]OQQSZ-­ <Se abO\RO`Ra ZOc\QVSR Pg bVS 5`SS\V]caS S`ObSbVSaVWTbb]eO`RaW\bSU`ObSR`S^]`bW\U © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 CLEANTECH INVESTMENTS 33 EVs KEEP VCs ON THE MOVE Venture capital investments in clean technology, in millions $4,932 $3,762 $3,318 * $1,264 2008 2009 2010 2011 A]c`QS(3`\abG]c\UPOaSR]\2]e8]\SaDS\bc`SA]c`QS RObOWa5`SS\0Wh5`]c^SabW[ObSPOaSR]\3`\abG]c\UO\R2]e8]\SaDS\bc`SA]c`QSRObOT]`bVSÆ`abbV`SS_cO`bS`a]T What We Found: 1ZSO\bSQV dS\bc`S QO^WbOZ W\dSab[S\ba []RS`ObSR a][SeVOb R`]^^W\U Pg]\SbVW`RW\ Q][^O`SRb] What We Measured: DS\bc`S QO^WbOZ W\dSab-­ [S\ba W\ QZSO\bSQV\]Z]Ug Æ`[a 4]` bVS ^Oab RSQORS D1a VOdS PSS\ bVS ZSORW\U Tc\RS`a ]T QZSO\bSQV abO`bc^a eVWQV»Oa [SOac`SR Pg 2]e 8]\Sa DS\bc`SA]c`QS O\R O\OZghSR Pg 3`\abG]c\U»W\QZcRSOZbS`\ObWdSTcSZaS\S`Ug STÆQWS\QgS\S`Ugab]`OUSS\S`UgO\RSZSQb`WQWbg US\S`ObW]\ S\dW`]\[S\bOZ aS`dWQSa W\Rcab`g T]QcaSR^`]RcQbaO\RaS`dWQSaO\ReObS` Why It Matters:1ZSO\bSQV\]Z]UgVOaZ]\UPSS\ aSS\OaO[OX]`T]`QS»\]bXcabT]`PcWZRW\UbVS a]QOZZSR¼U`SS\SQ]\][g½PcbT]`PcWZRW\UbVS SQ]\][g]dS`OZZ;O\g]TbVSZSORW\UQZSO\bSQV Q][^O\WSaVOdSU]bbS\bVSW`abO`bT`][dS\bc`S QO^WbOZW\dSab[S\baa]D1aO`SOZSORW\UW\RWQO-­ b]`]TTcbc`SbSQV\]Z]UgRSdSZ]^[S\bOaeSZZOa ]TQ]\ÆRS\QSW\QZSO\bSQV\]Z]Ug]dS`OZZ © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 34 What We’re Seeing: EWbVbVSSfQS^bW]\]T ' eVS\ bVS UZ]POZ `SQSaaW]\ VWb VO`R D1 W\dSab-­ [S\baW\QZSO\bSQVVOdSU`]e\SdS`ggSO`BVOb QVO\USR W\ eVS\ bVS`S eOa O R]e\bc`\ OQQ]`RW\Ub]2]e8]\SaRObO :Oab gSO` eOa O bc[cZb]ca ]\S T]` QZSO\bSQV /aWRS T`][ bVS QVOZZS\USa ]T ac`dWdW\U W\ O\ c\T]`UWdW\UUZ]POZSQ]\][gbVS^]ZWbWQa]TQZSO\ energy took an unfavorable turn. Clean energy VOR\SdS``SQSWdSR]dS`eVSZ[W\U^]ZWbWQOZac^-­ ^]`b»Sa^SQWOZZg W\ bVS C\WbSR AbObSa eVS`S W\Qc[PS\bTcSZaVOdSab`]\UO\R^]eS`TcZZ]P-­ PgWaba»PcbeVObac^^]`bWbVORR`]^^SRW\bVS TOQS]TbVSPO\Y`c^bQg]TA]Zg\R`OOa]ZO`abO`b c^VSOdWZgPOQYSRPgU]dS`\[S\bZ]O\UcO`O\-­ bSSaAcRRS\Zga]ZO`»O\RPgSfbS\aW]\QZSO\-­ bSQV»eOac\RS`OQZ]cR]Taca^WQW]\aSS\OaO `WaYgW\dSab[S\bc\e]`bVg]TbOf^OgS`ac^^]`b A]Zg\R`OeOa\¿bbVSRSObVY\SZZT]`QZSO\S\S`Ug PcbWbaRS[WaSVOROa]PS`W\USTTSQb/[WRa^SQ-­ cZObW]\ OP]cb O Pc`abW\U QZSO\bSQV ¼PcPPZS½ W\dSab]`a ^cZZSR POQY 7\WbWOZ ^cPZWQ ]TTS`W\Ua ^Zc[[SbSR Rc`W\U TO` []`S bVO\ bVS !! ^S`QS\bR`]^W\dS\bc`SW\dSab[S\b 0cbbVObR]Sa\¿bbSZZbVSS\bW`Sab]`gBVS\Obc`S ]TW\dSab[S\baVWTbSRW\OeOgbg^WQOZ]T[Obc`-­ W\U bSQV\]Z]UWSa 7\ `SQS\b gSO`a W\dSab[S\b eOa `]cUVZg a^ZWb PSbeSS\ SO`ZgabOUS Q][^O-­ \WSa»bV]aSXcababO`bW\Uc^]`c\RS`U]W\UW\WbWOZ ^`]RcQb RSdSZ]^[S\b»O\R bV]aS US\S`ObW\U `SdS\cS O\R \SSRW\U b] aQOZS c^ 2c`W\U bVW\UabWZbSRVSOdWZgOeOgT`][abO`bc^aW\TOd]` ]T ZObS`abOUS Q][^O\WSa eVWQV `SQSWdSR be] bVW`Ra]TD1W\dSab[S\baRc`W\UbVSgSO` /\RT]`OZZbVSbc[cZb]dS`A]Zg\R`Oa]ZO`Q]\-­ bW\cSR b] Obb`OQb QO^WbOZ UO`\S`W\U & ^S`QS\b ]T OZZ S\S`Ug O\R SZSQb`WQWbg US\S`ObW]\ W\dSab-­ [S\ba ZSOdW\U OZZ bVS ]bVS` bSQV\]Z]UWSa»UOa-­ WÆQObW]\ US]bVS`[OZ VgR`]SZSQb`WQ VgR`]US\ bWROZeOdSO\ReW\R»b]Q][^SbST]`bVS`Sab ¼EVOb g]c¿`S aSSW\U Wa O [Obc`W\U W\Rcab`g½ aOga8OgA^S\QS`3`\abG]c\U::>¿a/[S`WQOa 1ZSO\bSQV 2W`SQb]` ¼G]c¿`S aSSW\U ^`]RcQba Q][W\U b] [O`YSb G]c¿`S aSSW\U ^`]RcQba ]cb W\bVSÆSZRPSW\UcaSR/abVW\UaO`SPSW\UcaSR ZWYS SZSQb`WQ dSVWQZSa ^S]^ZS O`S abO`bW\U b] bVW\YOP]cb]bVS`PcaW\Saa[]RSZabVObQO\PS RSdSZ]^SR7b¿aO\Sfb`S[SZgSfQWbW\UbW[Sb]PS W\d]ZdSRW\QZSO\bSQV½ 4]`OZZbVSbc[cZb ]dS`A]Zg\R`Oa]ZO` Q][^O\WSaQ]\bW\cSR /a a]ZO` O\R ]bVS` QZSO\ bSQV\]Z]UWSa»PW]Tc-­ b]Obb`OQbQO^WbOZ SZa STÆQWS\Qg SZSQb`WQ dSVWQZSa»abO`b b] `SOQV UO`\S`W\U&^S`QS\b Q][[S`QWOZWhObW]\ D1a PSQ][S ZSaa `SZSdO\b ]TOZZS\S`UgO\R O\RW\dSab[S\baaVWTbb]ZO`USQ]`^]`ObW]\a»Oa SZSQb`WQWbgUS\S`ObW]\ ^]bS\bWOZPcgS`a]TbVSbSQV\]Z]UWSa»]`W\dSab-­ investments. [S\b PO\Ya ^S\aW]\ Tc\Ra O\R ]bVS` W\abW-­ bcbW]\OZ W\dSab]`a»eVWQV W\dSab W\ ZO`USaQOZS ^`]XSQbaacQVOaa]ZO`O\ReW\RTO`[a ¼1]`^]`ObW]\a VOdS e]YS\ c^ O\R O`S ^OgW\U dS`g QZ]aS ObbS\bW]\½ aOga AVSS`Oh 6OXW 13= ]T 1ZSO\bSQV 5`]c^ O `SaSO`QV O\R ORdWa]`g aS`dWQSa Q][^O\g 6S ^]W\ba ]cb bVOb Wb¿a \]b Xcab bVS Q]`^]`ObS dS\bc`W\U RS^O`b[S\ba Pcb OZa] a][S 13=a eV] aSS QZSO\bSQV Oa O ab`O-­ bSUWQ W\dSab[S\b 6S QWbSR 53 13= 8STT`Sg 7[[SZbO\R<@513=2OdWR1`O\SOabe]eV] O`SZSORW\UbVSW`Q][^O\WSa¿QVO`USb]W\dSabW\ QZSO\bSQV\]Z]UWSa¼7bU]Sab]bVSVSO`b]TeVOb OUU`SaaWdSbOZS\bSR13=aeO\bb]R]½VSaOga What to Expect: 1ZSO\bSQV Wa\¿b U]W\U OeOg ^]ZWbWQOZeW\Ra\]beWbVabO\RW\U0cbWb¿ac\QZSO` eVOb`]ZSdS\bc`SQO^WbOZWabaeWZZ^ZOgU]W\UT]`-­ eO`R 7\ bVS ^`SaS\b SQ]\][g D1a O`S ab`cU-­ UZW\U b] `OWaS \Se QZSO\bSQV Tc\Ra [SO\W\U bVSW`ZWTSPZ]]ReWZZPSQ]\ab`OW\SRU]W\UT]`eO`R 0cbbVS`SO`SabWZZbSQV\]Z]UWSaW\\SSR]TRSdSZ-­ ]^[S\b»PObbS`g ab]`OUS T]` SfO[^ZS O\R \SfbUS\SZSQb`WQdSVWQZSa\]bb][S\bW]\[O\g Oa^SQba ]T bVS a]QOZZSR ¼a[O`b U`WR½ 3f^SQb W\dSab[S\ba b] P]cQS POQY W\ Oa ^]ZWbWQa TORSaO\RW\dSab]`aO\RS\b`S^`S\Sc`aUSbPOQY b]bVSPcaW\Saa]TW\dS\bW\UOQZSO\S`Tcbc`S © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 CLEAN-ENERGY PATENTS 35 INNOVATION IS ON A FORWARD MARCH Number of patents filed with the US Patent and Trademark Office 2331 1882 827 2005 917 894 2006 2007 928 2008 1125 2009 2010 2011 A]c`QS(6SaZW\@]bVS\PS`U4O`ZSg;SaWbW>1 What We Found: 1ZSO\S\S`Ug^ObS\baXc[^SR OUOW\ W\ U`]eW\U " ^S`QS\b ]dS` ¿a `SQ]`R VWUV BVOb Q]\bW\cSa bVS abSORg U`]ebV eSVOdSaSS\T]`bVS^OabRSQORSPcbSa^SQWOZZg bVS ^Oab bV`SS gSO`a 0SbeSS\ & O\R QZSO\S\S`Ug ^ObS\b ÆZW\Ua VOdS U`]e\ []`S bVO\ #^S`QS\b W\RWQOb]`]TbSQV\]Z]UgRSdSZ]^[S\bEVWZS\]b OZZ ^ObS\ba bc`\ W\b] W\dS\bW]\a ZSb OZ]\S W\b] Q][[S`QWOZ ^`]RcQba»O\R SdS\ bV]aS bVOb R] QO\ bOYS gSO`a b] USb T`][ bVS R`OeW\U P]O`R b] bVS [O`YSb^ZOQS»^ObS\b ÆZW\Ua aV]e eVS`S bVS`S Wa ^]bS\bWOZ T]` W\\]dObW]\a STÆQWS\QWSa O\RORdO\QS[S\ba What We Measured: Clean-­energy patent appli-­ QObW]\a ÆZSR eWbV bVS C\WbSR AbObSa >ObS\b B`ORS[O`Y=TÆQSOaQ][^WZSRPgbVSZOeÆ`[-­ 6SaZW\@]bVS\PS`U4O`ZSg;SaWbW>1 What We’re Seeing: =dS`bVS^OabRSQORS^Ob-­ S\baT]`OeWRS`O\US]TQZSO\S\S`UgbSQV\]Z]-­ UWSa VOdS PSS\ ]\ O `SZS\bZSaa [O`QV c^eO`R U`]eW\U\SO`ZgSdS`ggSO`/\RW\bVSbe]gSO`a eVS`S ^ObS\b ÆZW\Ua R`]^^SR bVSg eS`S a[OZZ R]e\bc`\a eWbV U`]ebV `Sac[W\U bVS T]ZZ]eW\U Why It Matters: >ObS\b ÆZW\Ua O`S O ZSORW\U © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 36 gSO` BVOb¿a O `S[O`YOPZS O\R Q]\aWabS\b bSQV-­ \]Z]UgacQQSaaab]`g bSQV\]Z]UgQ][[]\ZgaSS\Oa[Obc`S/TbS`OZZ V]e[O\g[]`SeOgaQO\g]cW\\]dObS]\bVS POaWQeW\R[WZZ-/^^O`S\bZgOZ]b BVS ^ObS\ba eS`S OQ`]aa bVS TcZZ a^SQb`c[ ]T S\S`UgbSQV\]Z]UWSaOaeSZZOaVgP`WRO\RSZSQ-­ b`WQ dSVWQZSa EWbVW\ bV]aS bSQV\]Z]UWSa O`S some interesting story lines. What to Expect: ESVOdS\¿bgSbaSS\bVS^SOY ]T bVS QZSO\bSQV W\\]dObW]\ b`S\R BVS`S O`S O`SOaabWZZ`W^ST]`QVO\US\]bOPZgPObbS`gab]`-­ OUSeVWQVaV]eac^^O`bWOZZgW\bVSTcSZQSZZRObO eVWQVRW^^SRaZWUVbZgW\ bV]cUVWbR]Sa\¿b `SÇSQb bVS TOab ^OQS ]T W\\]dObW]\ Q][W\U b] Q]\dS\bW]\OZZWbVWc[W]\PObbS`WSacaSRW\Q]\-­ ac[S` SZSQb`]\WQa O\R a][S SZSQb`WQ dSVWQZSa OaeSZZOa\SePObbS`gbSQV\]Z]UWSaPSW\URSdSZ-­ ]^SR3ZSQb`WQdSVWQZSa[SO\eVWZSO`SXcab\]e W\bVSW`W\TO\QgObSQV\]Z]UgeWbVZ]ba]T]^^]`-­ tunities to improve. BOYSa]ZO`T]`SfO[^ZS;O\g\]edWSea]ZO`Oa O¼[Obc`S½bSQV\]Z]Ug)W\RSSRbVSA]Zg\R`O\O`-­ `ObWdSW\QZcRW\UPgcaWabVObWbaRS[WaSWaO\Obc-­ `OZ^O`b]TbVSSd]ZcbW]\]TbSQV\]Z]UWQOZQgQZSa O\R bVOb Oa bSQV\]Z]UWSa [Obc`S Q][^O\WSa Q]\a]ZWRObSO\RQ][^SbWbW]\\O``]ea/\RgSb bVS \c[PS` ]T ^ObS\b O^^ZWQObW]\a T]` a]ZO` `SZObSR bSQV\]Z]UWSa eOa ]\S ]T aSdS`OZ P`WUVb a^]baW\ (a]ZO`^ObS\bÆZW\UaXc[^SR\SO`Zg # ^S`QS\b W\ ]dS` OTbS` []`S bVO\ R]cPZW\UPSbeSS\ 'O\R BVObab`]\UZg acUUSaba bVOb W\\]dObW]\ W\ a]ZO` S\S`Ug Wa abWZZ Sd]ZdW\UO\RbVOb\Se[]`SSTÆQWS\b»O\R^]a-­ aWPZgRWa`c^bWdS»bSQV\]Z]UWSaO`SgSbb]Q][S ESVOdS\¿bgSbaSS\ bVS^SOY]TbVS QZSO\bSQVW\\]dObW]\ b`S\R /\RbVS\bVS`S¿abVSa[O`bU`WROdOabO``Og]T aeWbQVSa aS\a]`a a]TbeO`S O\R ]bVS` bVW\Ua PSW\UVO`\SaaSRb][OYSS\S`UgcaW\URSdWQSa a[O`bS` O\R SOaWS` b] []\Wb]` O\R ]^bW[WhS Oa eSZZ Oa b] STÆQWS\bZg W\bSU`ObS QZSO\S\S`Ug bSQV\]Z]UWSa W\b] bVS SfWabW\U U`WR >ObS\ba T]` bV]aS bSQV\]Z]UWSa O`S\¿b `SÇSQbSR W\ ]c` W\RW-­ QOb]`BVS`S¿aZ]ba[]`SgSbb]Q][S EW\R^ObS\bÆZW\UaeS`SP`WaYb]]Xc[^W\U[]`S bVO\ &# ^S`QS\b gSO` ]dS` gSO` BVOb¿a O\]bVS` CLEAN ENERGY PATENTS, BY TYPE Wind Solar Hybrid or Electric Vehicle Other Total* 2002 42 162 144 349 6 9 2 12 9 723 2003 49 156 122 464 5 11 5 24 3 824 Fuel Cell Hydro-­ electric BWRS]` Wave Geo-­ thermal Biomass/ Biofuels 2004 72 124 98 551 8 18 8 16 4 885 2005 92 104 101 501 7 11 6 14 3 827 2006 109 95 105 572 8 18 5 13 5 917 2007 133 100 105 517 4 15 4 28 2 894 2008 155 95 86 530 10 34 9 19 9 928 2009 156 155 105 634 3 26 10 49 2 1,125 2010 245 363 168 996 19 40 6 63 17 1,882 2011 455 541 203 952 15 60 7 104 38 2,331 * Row totals may be less than the sum of the row because some patents fall into more than one category A]c`QS(6SaZW\@]bVS\PS`U4O`ZSg;SaWbW>1 © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 37 THE FUTURE OF CLEAN-ENERGY INNOVATION 0gAQ]bb3Z`]RD>O\R2W`SQb]`]TbVS6O`ReO`SAgabS[a:OP]`Ob]`gFS`]f>/@1 EVWZSbSQV\]Z]UWabaZWYS[SW[OUW\ST]`Saba]T _cO\bc[\O\]eW`S^V]b]d]ZbOWQ>D^O\SZa ^]eS`W\UbVS^ZO\SbPg #bVS`SOZWbgWabVOb QZSO\S\S`UgW\\]dObW]\W\bVS\Sfb"gSO`a [Og\]bPSOaaSfgOag]cW[OUW\S 2]\¿b USb [S e`]\U 7 PSZWSdS bVS OPWZWbg b] S\dWaW]\\Se^]aaWPWZWbWSaWa\SSRSRb][]dS aQWS\QS T]`eO`R A][S ]T bVS []ab SZSUO\b W\\]dObW]\a bVOb VOdS Q][S ]cb ]T `SaSO`QV ZOPa»AbO\T]`R¿a ^V]b]\S\VO\QSR bVS`[-­ W]\WQ S[WaaW]\ 0S`YSZSg¿a V]bSZSQb`]\ >D RSdWQS»W\a^W`Se]\RS`0cbbVS[]`S`SOZWabWQ O\R ZWYSZg ^ObV T]` QZSO\bSQV eWZZ PS bV`]cUV abSORg W[^`]dS[S\ba b] SfWabW\U bSQV\]Z]-­ UWSa(W\\]dObW]\aOa]^^]aSRb]W\dS\bW]\a 6S`S¿a eVg( BSQV\]Z]Ug OR]^bW]\ R]Sa\¿b VO^^S\ W\ O dOQcc[ BVS`S O`S P`]ORS` a]QWOZ QcZbc`OZ ^]ZWbWQOZ O\R Sa^SQWOZZg SQ]-­ \][WQ Q]\bSfba bVOb W\ÇcS\QS bVW\Ua BVS`S O`S ^]eS`TcZ W\Qc[PS\b bSQV\]Z]UWSa ZWYS Q]OZÆ`SR^]eS`^ZO\baO\R]WZSfb`OQbW]\O\R `SÆ\W\UBVSaSVOdSZO`USSQ]\][WSa]TaQOZS( bS`OeObbZSdSZ TO` PSg]\R bVS UWUOeObb aQOZS ]Tb]ROg¿aa]ZO`A]RWa^ZOQW\Ub]ROg¿aQO`P]\ SQ]\][gWaSOaWS`aOWRbVO\R]\S EVWZS [O\g VOdS OZ`SORg RWaaSQbSR eVOb eS\be`]\UeWbVA]Zg\R`ObVSQ][^O\gOQbc-­ OZZg VOR ]\S bVW\U `WUVb( 7b `SQ]U\WhSR bVOb bVS]\ZgeOgb]Q][^SbSeWbVW\Qc[PS\baWa b] U`]e dS`g PWU dS`g _cWQYZg C\T]`bc\ObSZg A]Zg\R`O¿a 175A O^^`]OQV eOa c\^`]dS\ O\RRWR\]b`SacZbW\bVS\SQSaaO`gQ]ab^S`-­ T]`[O\QS EVg- 0SQOcaS bVS ^`]QSaa ]T ]^bW[WhW\U \]dSZ aS[WQ]\RcQb]` [ObS`WOZa ZWYS A]Zg\R`O¿a Wa ^OW\abOYW\U O ^]W\b [ORS OPc\RO\bZg QZSO` Pg bVS <ObW]\OZ @S\SeOPZS 3\S`Ug :OP]`Ob]`g¿a `SaSO`QV W\b] >DQSZZ STÆQWS\QWSa(BVS`S¿a\];]]`S¿a:OeT]`>D XcabO"^S`QS\bW[^`]dS[S\bW\Q]\dS`aW]\ STÆQWS\QgSdS`ggSO`a A]eVS`SR]eSUSb bS`OeObba]T\]\ QO`P]\S[WbbW\US\S`UgPg #»eVObC< QZW[ObS aQWS\baba aOg eS¿ZZ \SSR- =\Zg bVS bSQV\]Z]UWSa bVOb O`S `SOa]\OPZg [Obc`S b]ROg»aWZWQ]\>Da]ZO`bVS`[OZeWbVabSO[ bc`PW\Sa RS[O\R [O\OUS[S\b»VOdS O QVO\QS ]T [WbWUObW\U QZW[ObS QVO\US >D OZ]\SQ]cZRac^^ZgUZ]POZSZSQb`WQWbg\SSRa WT O\\cOZ ^`]RcQbW]\ ]T aWZWQ]\ ^O\SZa U`Se !^S`QS\bOgSO`c\bWZ ! 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May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 CORPORATE REPORTING 38 INVESTORS SAY, ‘INFORMATION, PLEASE’ Number of reports filed by S&P 500 companies 230 250 240 163 197 200 148 All Reports 131 150 107 100 45 68 55 50 0 81 97 104 GRI-compliant 2006 2007 2008 2009 2010 2011 A]c`QS(1]`^]`ObS@SUWabS`Q][ What We Found: 4]`bgSWUVb ^S`QS\b ]T A> #1][^O\WSa\]e`S^]`b\]\Æ\O\QWOZS\dW-­ `]\[S\bOZ O\R a]QWOZ ^S`T]`[O\QS W\RWQOb]`a c^"^S`QS\bT`][ ]TW\dSabW\UW\O^O`bWQcZO`Q][^O\g=TQ]c`aS bVSg QO\ PS\SÆb bVS Q][^O\WSa bVS[aSZdSa b]]Pg^`]dWRW\UO`]OR[O^T]`STÆQWS\QgO\R ]bVS`W[^`]dS[S\ba What We Measured: 2ObO T`][ bVS C9POaSR 1]`^]`ObS@SUWabS`Q][ eVWQV [OW\bOW\a bVS e]`ZR¿aZO`USab]\ZW\SRW`SQb]`g]TacabOW\OPWZWbg `S^]`ba =dS` bVS ^Oab # gSO`a bVS \c[PS` ]T `S^]`baVOaW\Q`SOaSR #^S`QS\b What We’re Seeing: 0Z]][PS`U BV][^a]\ @ScbS`aO\R]bVS`Æ\O\QWOZRObO^`]dWRS`aVOdS []dSR b] W\Q]`^]`ObS acabOW\OPWZWbg W\RWQOb]`a W\b]bVSW`RObOPOaSa[OYW\UQ]`^]`ObSacabOW\-­ OPWZWbgRObOOdOWZOPZSObW\dSab]`a¿Æ\US`bW^aBVS W\T]`[ObW]\ Q]\bOW\SR W\ O Q][^O\g¿a Q]`^]-­ `ObS `Sa^]\aWPWZWbg `S^]`b Wa W\Q`SOaW\UZg W[^]`-­ bO\bb]W\dSab]`RSQWaW]\[OYW\UO\ROaO`SacZb b]Q][^O\WSa¿P]O`RaO\RSfSQcbWdSa Why It Matters: EVS\ Q][^O\WSa b`OQY S\dW-­ `]\[S\bOZ O\R a]QWOZ W[^OQba bVSg QO\ UOW\ O U`SOb RSOZ ]T aSZTY\]eZSRUS BVSg OZa] QO\ PSUW\b]aSbU]OZaO\RbO`USbaT]`W[^`]dW\U^S`-­ T]`[O\QS 2]W\U a] OWRa W\dSab]`a O\R aVO`S-­ V]ZRS`a Oa bVSg O\OZghS bVS ]dS`OZZ VSOZbV ]T Q][^O\WSa O\R OaaSaa bVS PS\SÆba O\R `WaYa ¼AVO`SV]ZRS`aO`SQVO\UW\UbVSUO[S½aOga;WYS EOZZOQS CA RW`SQb]` ]T bVS 5Z]POZ @S^]`bW\U 7\WbWObWdS5@7OUZ]POZT`O[Se]`YT]`Q]`^]`ObS © 2012 GreenBiz Group Inc. 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BVS 2O\WaV U]dS`\[S\bWa`S_cW`W\UbVObOZZZWabSRQ][-­ ^O\WSa SWbVS` `S^]`b ]\ [ObS`WOZ S\dW`]\-­ [S\bOZ O\R a]QWOZ U]dS`\O\QS WaacSa ]` Sf^ZOW\eVgbV]aSWaacSaO`S\]b[ObS`WOZ US General Services Administration. BVS PWUUSabPcgS`W\bVSe]`ZRWabVSCAU]dS`\-­ [S\b O\R Wb Wa Z]]YW\U b] U`SS\ Wba ac^^Zg QVOW\ 7ba W[^OQb `S[OW\a b] PS aSS\ Pcb bVS5A/VOaVOR^`]Qc`S[S\babOTTb`OW\SR ]\bVS5@7W\RWQOb]`a 1][^O\WSaW\bVS2]e 8]\SaO\R<OaRO_ acabOW\OPWZWbgW\RSfSa O`S`S_cW`SRb]WaacS sustainability reports O\RbVSgO`SQc``S\bZg outperforming non-­ `S^]`bW\UQ][^O\WSa CorporateRegister.com is the global corporate responsibility (CR) resources website. It hosts the world’s most comprehensive directory of CR and sustainability reports, profiling over 38,000 reports worldwide from almost 8,700 companies. With an archive stretching back to 1990 it is indispensable for anyone working in the field of CR and sustainability reporting. Working with some of the leading organizations in corporate responsibility, CorporateRegister. com hosts several official reporting registers. Further site features include a fully searchable directory of over 7,000 organisations (‘reporting partners’) actively involved in CR reporting. CorporateRegister.com developed the world’s first annual global online CR reporting awards, the CRRA – see www. reporting-awards.com www.corporateregister.com • info@corporateregister.com • +44 20 7014 3366 © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 40 REPORTING: THE SEED FOR INNOVATION, GROWTH 0g8]V\6WQY]f/[S`WQOaZSORS`T]`1ZW[ObS1VO\USAcabOW\OPWZWbg9>;57\bS`\ObW]\OZ 1]`^]`ObS `Sa^]\aWPWZWbg 1@ `S^]`bW\U eOa ]\QS aSS\ Oa TcZÆZZW\U O []`OZ ]PZWUObW]\ b] a]QWSbg<]e[O\gQ][^O\WSa`SQ]U\WhSbVOb RWaQZ]aW\UOQbWdWbWSabVObPS\SÆbbVSW`S[^Z]g-­ SSa Q][[c\Wbg O\R bVS S\dW`]\[S\b VOa PSQ][SOPcaW\SaaW[^S`ObWdS=`UO\WhObW]\a O`S W\Q`SOaW\UZg RS[]\ab`ObW\U bVOb `S^]`b-­ W\U^`]dWRSaÆ\O\QWOZdOZcSR`WdSaW\\]dObW]\ T]abS`a STÆQWS\Qg O\R ^`][]bSa ZSO`\W\U OZZ ]TeVWQVVSZ^aQ][^O\WSaSf^O\RbVSW`PcaW-­ \SaaO\RW\Q`SOaSdOZcSb]abOYSV]ZRS`a /`SQS\b9>;5abcRgT]c\R&!^S`QS\b]TbVS ZO`USabÆ`[a`S^]`bbVSW`1@OQbWdWbWSac^T`][ %"^S`QS\bW\ &BVS`SO`SaSdS`OZ`SOa]\a T]`bVWaU`]ebVBVSb]^[]bWdObW]\aW\QZcRSR `S^cbObW]\ O\R P`O\R S[^Z]gSS []bWdObW]\ W\\]dObW]\ O\R ZSO`\W\U O\R `WaY [O\OUS-­ [S\b»OZZ]TeVWQVQ][PW\Sb]^`]dWRSU`SObS` W[^Sbcab][OYS1@`S^]`bW\U^O`b]TO\]`UO-­ \WhObW]\¿a]dS`OZZPcaW\Saaab`ObSUg0cb\SO`Zg VOZT ]T bVS Q][^O\WSa `S^]`bSR W\Q`SOaSR Æ\O\QWOZdOZcSOaO`SacZb]TbVSW`1@`S^]`bW\U /ZbV]cUV bVS`S Wa ^ZS\bg ]T ^`]U`Saa PSW\U [ORS ]\ acabOW\OPWZWbg `S^]`bW\U BVS`S Wa ^ZS\bg]T^`]U`SaaPSW\U[ORS]\acabOW\OPWZ-­ ity reporting. Here are b`SObSR Oa ^O`b ]T bVS Q][^O\g¿a Q][^`S-­ VS\aWdS^S`T]`[O\QS`S^]`bW\UP]bVb]W\bS`-­ \OZ [O\OUS[S\b O\R SfbS`\OZ abOYSV]ZRS`a CZbW[ObSZgOQ][PW\ObW]\]TÆ\O\QWOZO\R1@ `S^]`bW\UWaO[]`SQ][^`SVS\aWdSO^^`]OQV b]`SÇSQbW\UOQ][^O\g¿aTcZZ^S`T]`[O\QSW\ RSZWdS`W\U]\Wbaab`ObSUg Data Assurance. /a1@`S^]`bW\UPSQ][Sade rigueurP]bVSfbS`\OZO\RW\bS`\OZabOYSV]ZR-­ S`aeWZZPS`SdWSeW\UbVS`S^]`baeWbVW\Q`SOaW\U aQ`cbW\gBVOb`OWaSaO\]bVS`WaacS(RObO_cOZ-­ Wbg0SQOcaS1@`S^]`bW\UWaabWZZO\OaQS\bÆSZR SOQVQ][^O\gaSS[ab]PSaZ]eZgSd]ZdW\UWba ]e\W\T]`[ObW]\agabS[aO\R^`]QSaaSa 7\bVSZ]\U`c\V]eSdS``SabObS[S\baS``]`a O\R ][WaaW]\a W\ 1@ `S^]`bW\U QO\ PSUW\ b] S`]RS W\dSab]` Q]\ÆRS\QS W\ bVS RObO Pcb OZa] W\ bVS _cOZWbg ]T bVS ]`UO\WhObW]\¿a eWRS` U]dS`\O\QS ab`cQbc`S O\R W\bS`\OZ Q]\b`]Za /aO`SacZb1@`S^]`bW\UagabS[a[cab_cWQYZg `SOQVOZSdSZS_cOZb]Qc``S\bÆ\O\QWOZ`S^]`b-­ W\U W\QZcRW\U O Q][^O`OPZS _cOZWbg ]T U]dS`-­ \O\QSQ]\b`]ZaO\R[O\OUS[S\b Integrated Reports.BVS`WaS]T1@`S^]`bW\U `OWaSabVS_cSabW]\]TV]eQ][^O\WSaaV]cZR PS ^`]dWRW\U bVWa W\T]`[ObW]\ b] bVSW` abOYS-­ V]ZRS`ab]`SQSWdSbVSU`SObSabPS\SÆbaT`][ WbaRWaQZ]ac`S EVWZSSfbS`\OZOaac`O\QS`SacZbaW\S\VO\QSR Q`SRWPWZWbg Q][^O\WSa QO\ OZa] UOW\ W\bS`\OZ PS\SÆbaOaeSZZ4]`SfO[^ZSOaac`O\QSQO\ ^`]dWRS ]^^]`bc\WbWSa b] WRS\bWTg O\R R`WdS ^`]QSaa O\R ^S`T]`[O\QS W[^`]dS[S\ba /\RWbQO\^`]dWRS]^^]`bc\WbWSaT]`]`UO\WhO-­ bW]\ab]aVO`^S\bVSW`1@`S^]`bW\Ub]RSZWdS` []`SdOZcSb]OZZW\bS`SabSR^O`bWSa /TSeQ][^O\WSaVOdSQ][PW\SRbVSW`1@O\R Æ\O\QWOZ`S^]`baW\b]]\SO\\cOZ`S^]`bEVWZS bVWaWaOdOZcOPZSabS^^W\Uab]\SW\PcWZRW\UO V]ZWabWQc\RS`abO\RW\U]TV]e1@W[^OQbabVS PcaW\Saa Q][^O\WSa eWZZ ZWYSZg UOW\ U`SObS` dOZcS ]\QS P]bV aSba ]T W\T]`[ObW]\ O`S 1@ `S^]`bW\U Wa \]e O `S_cW`S[S\b T]` O\g Q][^O\gV]^W\Ub]PSaSS\OaO`Sa^]\aWPZS Q]`^]`ObS QWbWhS\ 0cb bVS PS\SÆba U] TO` PSg]\R P]ZabS`W\U `S^cbObW]\( 1@ `S^]`bW\U QO\PSO\W\bSU`OZ^O`b]TOPcaW\Saa¿aab`ObSUg b]W\\]dObSU`]eO\RUOW\[O`YSbaVO`S © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 EMPLOYEE COMMUTING 41 CARPOOLING TAKES A U-TURN Mode of commuting, by percentage Drive Alone 64.4 73.2 75.7 76.6 Carpool 19.7 13.4 12.2 9.7 4.7 4.9 2000 2010 Public Transit 6.4 1980 5.3 1990 A]c`QS(CA1S\aca0c`SOcO\R/[S`WQO\1][[c\WbgAc`dSg What We Found: BVS /[S`WQO\ e]`YT]`QS VOa\¿baVOYS\WbaZ]dSOTTOW`eWbVR`WdW\UXcabgSb PcbbVS`SO`S^`][WaW\UaWU\aT]`bVSTcbc`S What We Measured: / VOZT ^S`QS\bOUS ^]W\b W\Q`SOaS W\ Q][[cbS`a R`WdW\U a]Z] b] e]`Y OZ]\U eWbV a[OZZ RW^a W\ QO`^]]ZW\U O\R ^cPZWQ b`O\aWbcaSOQQ]`RW\Ub]bVSCA1S\aca0c`SOc O\R/[S`WQO\1][[c\WbgAc`dSg Why It Matters:6]eS[^Z]gSSaUSbb]O\RT`][ e]`Y Wa O\ W[^]`bO\b Pcb ]TbS\WU\]`SR TOQb]` W\ O Q][^O\g¿a ]dS`OZZ S\dW`]\[S\bOZ W[^OQb 0cb []ab Q][[cbS`a»OP]cb # [WZZW]\ ]T bVS[»R`WdS aW\UZg []ab ROga 4]` O ÆdSROg OeSSY VOPWb eWbV O QO` bVOb USba ' ;5> bVS OdS`OUS "[WZS`]c\Rb`W^Q][[cbSUS\S`ObSa & ^]c\Ra ]T 1=2 S[WbbSR SOQV gSO` /\R eVWZS [O\g Q][[cbS`a e]cZR Z]dS b] RST`Og bVSbV]caO\RabVSga^S\R]\UOaO\RQO`[OW\-­ bS\O\QS OP]cb & T]` O\ OdS`OUS TO[WZg ]T T]c` SOQV gSO` bVSg US\S`OZZg Q]\aWRS` bVS © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 42 OZbS`\ObWdSa»Z]\U Pca ]` b`OW\ `WRSa) PWYW\U ]\ ^]]``]ORa»c\O^^SOZW\U What We’re Seeing: EVWZSbVSZObSabRObOT`][ bVS CA 1S\aca 0c`SOc R]Sa\¿b `SdSOZ O\g R`O-­ [ObWQ aVWTb W\ Q][[cbS ^`STS`S\QSa Wb OZa] UWdSa O dS`g eWRSO\UZS dWSe BVS ac`dSg OaYa Q][[cbS`aV]ebVSg\]`[OZZgUSbb]e]`YPcbWb R]Sa\¿b `SdSOZ bVOb [O\g ^S]^ZS bSZSQ][[cbS ]\S]`be]ROgaOeSSYaOga>VWZEW\bS`aRW`SQ-­ b]`]TbVSb`O\a^]`bObW]\RS[O\R[O\OUS[S\b ^`]U`O[ Ob bVS C\WdS`aWbg ]T A]cbV 4Z]`WRO¿a 1S\bS` T]` C`PO\ B`O\a^]`bObW]\ @SaSO`QV =` bVOb bVSg `WRS bVSW` PWYSa T`][ bW[S b] bW[S BVSaS¼OZbS`\ObWdS½Q][[cbW\U[SbV]Ra[WUVb \]b R][W\ObS Pcb bVSg¿`S VWRRS\ T`][ dWSe W\ bVSabOba BVSSQ]\][gWaOZa]VOdW\UO\W[^OQb]\^`ST-­ S`S\QSa¼7Tg]cO\R7QO`^]]Zb]USbVS`PcbbVS\ 7USbZOWR]TTbVOb¿a]\SZSaaQO`^]]ZS`½VSaOga AW[WZO`ZgS[^Z]gSSaeV]O`SQ]\QS`\SROP]cb X]PaSQc`WbgW\ObWUVbX]P[O`YSb[Og\]bPSeWZZ-­ W\Ub]UO[PZS]\OZObSPca]`OaeSObgPWYS`WRS WTbVSg¿`ScaSRb]R`WdW\U AbWZZ bVW\Ua O`S QVO\UW\U 7\ AeSRS\ D]Zd] S[^Z]gSSaRSaWU\SROa[O`b^V]\SO^^ZWQObW]\ QOZZSR Commute Greener bVOb OZZ]ea W\RWdWRc-­ OZa b] RSbS`[W\S bVS QO`P]\ S[WaaW]\a `SZObSR b] bVSW` \]`[OZ Q][[cbSa Oa eSZZ Oa bSab ]cb OZbS`\ObWdS[SO\a]TUSbbW\Ub]e]`Y3[^Z]gSSa eS`S OPZS b] `SRcQS bVS QO`P]\ T]]b^`W\ba ]T bVSW` Q][[cbSa Pg Oa [cQV Oa bVW`R eWbVW\ O []\bV ]T caW\U bVS b]]Z ;SfWQ] 1Wbg caSR bVS app in a pilot program as part of its initiative to `SRWQS QWbgeWRS S[WaaW]\a BVS ^WZ]b aV]eSR bVObW\RWdWRcOZaeS`SOPZSb]`SRcQSbVSW`Q][-­ [cbS`SZObSRS[WaaW]\Pgc^b]"^S`QS\b 3[^Z]gS`a O`S OZa] Z]]YW\U T]` eOga b] S\bWQS aW\UZSR`WdS`a]cb]TbVSW`QO`abV`]cUVW\WbWObWdSa bVOb W\Q`SOaS b`O\aWb ]^bW]\a O\R S\Q]c`OUS `WRSaVO`W\UO\RQgQZW\U»Sa^SQWOZZgW\acPc`PO\ aSbbW\Ua eWbV TSe ^cPZWQ b`O\aWb ]^bW]\a O\R Sf^O\aWdS QO[^caSa BVWa QO\ aS`dS Oa O ^O`b ]T O ZO`US` W\WbWObWdS b] Z]eS` bVS ]`UO\WhObW]\¿a ]dS`OZZS[WaaW]\aOaWabVSQOaSObbVS<ObW]\OZ @S\SeOPZS3\S`Ug:OPaSS^OUS"! /\]bVS` V]^STcZ aWU\ Wa bVOb Rc`W\U bVS Æ`ab \W\S []\bVa ]T bVS /[S`WQO\ >cPZWQ B`O\a^]`bObW]\/aa]QWObW]\b`OQYSRO ^S`QS\b W\Q`SOaSW\`WRS`aVW^]\^cPZWQPcaSaO\Rb`OW\a BVWab`S\R[OgQ]\bW\cSSdS\OabVSSQ]\][g `SQ]dS`a( / abcRg Q][[WaaW]\SR Pg QO`aVO`-­ W\U aS`dWQS HW^QO` T]c\R bVOb ## ^S`QS\b ]T ;WZZS\\WOZa &!" gSO`]ZRa O`S OQbWdSZg b`g-­ W\U b] R`WdS ZSaa c^ T`][ "# ^S`QS\b W\ ;WZZS\WOZaOZa]W\RWQObSRO^`STS`S\QST]`caW\UO QO`aVO`W\UaS`dWQS]dS`^`WdObSQO`]e\S`aVW^ Employers are Z]]YW\UT]`eOgab] S\bWQSaW\UZSR`WdS`a ]cb]TbVSW`QO`a bV`]cUVW\WbWObWdSa bVObW\Q`SOaS b`O\aWb]^bW]\aO\R S\Q]c`OUS`WRSaVO`W\U O\RQgQZW\U EVOb 7b E]cZR BOYS( More employers taking a ^`]OQbWdS O^^`]OQV b] S\Q]c`OUS OZbS`\ObWdS Q][[cbW\U [SbV]Ra O\R b] Q]\\SQb bVS R]ba PSbeSS\T]`[a]TQ][[cbW\UO\RU]]RVSOZbV /Za] YSg Wa U]dS`\[S\b ac^^]`b acQV Oa bOf PS\SÆbabVObS\Q]c`OUS^cPZWQb`O\aWbQO`^]]Z-­ W\UO\RPWYW\U1c``S\bZgQgQZSQ][[cbS`aQO\ SO`\ []\bVW\Q][[cbS`QVSQYaeVWZSR`Wd-­ S`a QO\ SO`\ c^ b] " b] Q]dS` ^O`YW\U TSSa 0WYSORd]QObSaaOgbVOb¿a\]bS\]cUVW\QS\bWdS b]RWbQVQO`a What to Look For: EVWZS[]abCA^`]U`O[aO`S abWZZ\OaQS\bPWYSaVO`W\UWaS[S`UW\UOaO[SO\a b] O\ S\R T]` Q][[cbS`a eV] Æ\R bVOb ^cPZWQ b`O\aWb QO\ USb bVS[ QZ]aS b] bVSW` ]TÆQSa Pcb \]bQZ]aSS\]cUV0WYSaVO`SabObW]\a\SO`b`O\-­ aWbVcPaOZZ]eQ][[cbS`ab]`WRSbVObZOab[WZS]` be]eWbV]cbb`gW\Ub]ZcUbVSW`]e\PWYSa»WTbVSg VOdS]\S»]\b]OPca]`b`OW\/\RW\OeV]ZS\Se beWab]\bVSQ]\QS^b]TT`S_cS\bÇgS``SeO`Ra O:]\R]\abO`bc^QOZZSR>ZSOaS1gQZSVOaRSdSZ-­ ]^SR O\ O^^ZWQObW]\ bVOb ZSba S[^Z]gSSa b`OQY bVSW`PWYSQ][[cbW\U[WZSaW\SfQVO\UST]`RWa-­ Q]c\ba]\^`]RcQba]`SdS\ROga]TT © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 43 HOW NREL FOSTERS LOW-IMPACT COMMUTING 0g:WaaO;gS`aB`OTÆQB`O\a^]`bObW]\>`]XSQb;O\OUS`<ObW]\OZ@S\SeOPZS3\S`Ug:OP]`Ob]`g BVS CA 2S^O`b[S\b ]T 3\S`Ug¿a <ObW]\OZ @S\SeOPZS 3\S`Ug :OP]`Ob]`g <@3: Wa Q][[WbbSRb]ORdO\QW\U`S\SeOPZSS\S`Ug» O\R\]bXcabW\bVS]`g<@3:¿a5]ZRS\1]Z] QO[^ca Xcab eSab ]T 2S\dS` Wa []`S bVO\ O RSQORS OVSOR ]T bVS ! 2S^O`b[S\b ]T 3\S`Ug [WaaW]\ RW`SQbWdS b] ^`]RcQS O \SbhS`]S\S`UgPcWZRW\UbVO\Yab]O\cZb`O STÆQWS\bPcWZRW\URSaWU\O\RbVScaS]TQZSO\ ^]eS` acQV Oa bVOb Q]ZZSQbSR T`][ `]]Tb]^ ^V]b]d]ZbOWQ ^O\SZa BVS T]Qca ]\ S\S`Ug Q]\aS`dObW]\ SfbS\Ra PSg]\R PcWZRW\Ua <@3:¿a S[^Z]gSS Q][[cbW\U ^`]U`O[ VOa ZSR b] O $ ^S`QS\b RSQ`SOaS W\ aW\UZS]QQc-­ ^O\b dSVWQZS Q][[cbS b`W^a Rc`W\U O bW[S eVS\bVSTOQWZWbg¿aabOTTU`SePg#^S`QS\b <@3:¿a QcZbc`S ac^^]`ba Wba S[^Z]gSS Q][[cbW\UW\WbWObWdSO\RbVS^`]U`O[^ZOga O\ W[^]`bO\b ^O`b W\ <@3:¿a eWRS` STT]`b b] `SRcQS Wba U`SS\V]caS UOa S[WaaW]\a b] [SSb TSRS`OZ `S^]`bW\U U]OZa >Zca bVS ^`]-­ U`O[ VSZ^a <@3: eVWQV S[^Z]ga ^S]^ZSW\5]ZRS\OQbOaOU]]R\SWUVP]`Pg `SRcQW\Ub`OTÆQO\RS\dW`]\[S\bOZW[^OQba /ZbS`W\U bVS eOg ^S]^ZS Q][[cbS VOa\¿b PSS\ SOag 7b¿a O PWU PSVOdW]` QVO\US SdS\ O[]\UbVS[]abU`SS\[W\RSRS[^Z]gSSa <@3:¿a QO[^ca Wa Z]QObSR W\ O acPc`PO\ S\dW`]\[S\b ac``]c\RSR Pg Z]eRS\aWbg `SaWRS\bWOZ RSdSZ]^[S\b [W\W[OZ PcaW\Saa RSdSZ]^[S\b O\R ZW[WbSR b`O\aWb aS`dWQS 0ST]`SbVS^`]U`O[ZOc\QVSRW\ &bVS`S eS`STSeSOagOZbS`\ObWdSab]R`WdW\Ub]e]`Y B] S\Q]c`OUS abOTTS`a <@3: ]TTS`a O PcT-­ TSb ]T ]^bW]\a W\QZcRW\U T`SS ^cPZWQb`O\aWb ^OaaSaO\Rd]cQVS`aT]`dO\^]]ZaS`dWQSa)O ESPPOaSR`WRSaVO`SRObOPOaS)T`SSaVcbbZSa OQ`]aabVSQO[^caO\Rb]\SO`Pgb`O\aWbabO-­ bW]\a)PWYS^ObVaPWYS^O`YW\UO\RaV]eS`aT]` QgQZW\U S[^Z]gSSa) O\R ÇSfWPZS e]`Y ^`OQ-­ bWQSa`O\UW\UT`][Q][^`SaaSRe]`YeSSYab] `SUcZO`bSZSQ][[cbW\U]^bW]\a <@3:¿a Q][[cbW\U ^`]U`O[ Wa Q]\aWabS\b eWbV Wba [WaaW]\ O\R eWbV TSRS`OZ [O\RObSa Pcb Wb Wa OZa] O a]c\R PcaW\Saa ^`OQbWQS 3fSQcbWdS [O\OUS[S\b Q]\bW\cSa b] ac^-­ ^]`bbVS^`]U`O[PSQOcaSWbRSZWdS`a`SacZba W\QZcRW\U ^`]dWRW\U PSbbS` _cOZWbg ]T ZWTS W[^`]dSR S[^Z]gSS []`OZS O\R W\Q`SOaSR ^`]RcQbWdWbg 2Sa^WbS ]\U]W\U Z]UWabWQOZ O\R US]U`O^VWQ QVOZZS\USa <@3: Q]\bW\cSa b] [OYS ^`]U-­ `Saa]\WbaQ][[cbW\U^`]U`O[7\bVSZObSab Q][[cbS` ac`dSg O^^`]fW[ObSZg ' ^S`-­ QS\b ]T <@3: abOTT aOWR bVSg bSZSQ][[cbS ObZSOab]\SROgOeSSYO\RO\]bVS` "^S`-­ QS\b `S^]`bSR bSZSQ][[cbW\U Ob ZSOab ]\QS O []\bV BSZSQ][[cbW\U \]e `S^`SaS\ba OP]cb " ^S`QS\b ]T b]bOZ Q][[cbS b`W^a c^ T`][ Xcab ^S`QS\b W\ % <@3: eO\ba b] W[^`]dS ]\ bVSaS abOba eWbV O U]OZ ]T VOd-­ W\U! ^S`QS\b]TabOTTbSZSQ][[cbSObZSOab ]\QSOeSSY 7b bOYSa bW[S 5`]eW\U ]c` Q][^ZSf ^`]U`O[ VOa `S_cW`SR QVO[^W]\a Ob bVS VWUVSab ZSdSZ eWbVW\ <@3: Q]\dS\WS\b OQQSaa b] W\T]`[O-­ bW]\ OP]cb OZbS`\ObWdS Q][[cbW\U QV]WQSa abOTT b`OW\W\U O\R UcWRO\QS Oa eSZZ Oa RSdSZ-­ ]^W\U O b]^R]e\ O\R P]bb][c^ O^^`]OQV bVObW\QZcRSaW\RWdWRcOZObbS\bW]\O\R\c`bc`-­ W\U Oa S[^Z]gSSa OR]^b aWU\WÆQO\b PSVOdW]` QVO\USa © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 EMPLOYEE TELECOMMUTING MORE WORKING AT HOME, BY DESIGN OR CIRCUMSTANCE Millions of telecommuter households 10.0 9.5 9.0 9.1 9.2 8.9 8.6 8.5 8.6 8.4 8.5 8.6 8.0 7.5 2004 2005 2006 2007 2008 2009 2010 2011 A]c`QS(721 What We Found: BSZSQ][[cbW\U Wa UOW\W\U ^]^cZO`Wbg eWbV P]bV Q][^O\WSa O\R S[^Z]g-­ SSaO\R aOeaZWUVbUOW\aW\bVS\c[PS`]T V]caSV]ZRa eVS`S a][S]\S e]`Ya T`][ V][S ObZSOabbV`SSROgaOeSSY What We Measured: BVS`S eS`S &$ [WZZW]\ bSZSQ][[cbS` V]caSV]ZRa Ob bVS S\R ]T c^ O bWQY T`][ &# [WZZW]\ W\ OQQ]`RW\U b] 721@SaSO`QVPOaSR]\WbaO\OZgaWa]TOac`dSg Wb OR[W\WabS`a 721 RSÆ\Sa O bSZSQ][[cbS` Oa a][S]\S eV] e]`Ya T`][ V][S Ob ZSOab bV`SS ROga^S`eSSY Why It Matters: BVSQ]\dS\bW]\OZ'b]#Q][-­ [cbS`e]`YT]`QSVOaO[OX]`R]e\aWRS(QZ]UUSR `]OReOga4]`[]`SbVO\%#^S`QS\b]Te]`YW\U /[S`WQO\aR`WdW\Ua]Z]b]O\RT`][e]`YWabVS \]`[ aSS ^OUS " /\R bVS`S¿a bVS \SUObWdS W[^OQb ]T PcaW\Saa b`OdSZ eVWQV ^cba ^S]^ZS W\ aSQc`Wbg ZW\Sa O\R V]bSZ Z]c\USa eVS\ bVSg Q]cZRPSR]W\UOQbcOZPcaW\SaaBVSS\S`UgeS Q]cZRaOdSWTCAS[^Z]gSSaeWbVbSZSQ][[cbS Q][^ObWPZS X]Pa e]`YSR T`][ V][S VOZT bVS bW[SS_cOZaOZ[]abVOZT]TbVS]WZeSW[^]`bT`][ bVS>S`aWO\5cZTÆUc`SabVSBSZSe]`Y@SaSO`QV <Sbe]`YO`SaSO`QVO\RQ]\acZbO\QgÆ`[ © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 44 STATE OF GREEN BUSINESS 2012 45 What We’re Seeing: BVSQcPWQZSWaR]][SRPcb Xcab V]e Z]\U O ^ZO\Y Wb eWZZ eOZY Wa abWZZ c\QZSO` /TbS` abSORg U`]ebV W\ bSZSQ][[cbW\U Rc`W\U bVSSO`Zg aWb^SbS`SR]cbW\bVS`SQSaaW]\ O\Re]`YS`aabO`bSRTSSZW\UW\aSQc`SOP]cbbVSW` OPaS\QST`][bVS]TÆQS0cbbVSbWRSWabc`\W\U P]bV O[]\U bSZSQ][[cbS`a O\R bVSW` Qc``S\b O\R^]aaWPZSTcbc`SS[^Z]gS`a0SbeSS\\]e O\R $bVSBSZSe]`Y@Sa]c`QS<Sbe]`YB@< SabW[ObSa bVS \c[PS` ]T `SUcZO` bSZSQ][[cb-­ S`aeWZZU`]ePg$'^S`QS\b ¼>S]^ZSO`S`SOZZgPc[[SR]cbO\RPc`\SR]cb Oa`SacZb]TbVS`SQSaaW]\½aOga9ObS:WabS`^`Sa-­ WRS\b]TB@<¼/bbVSPSUW\\W\U]TbVS`SQSaaW]\ bVSgeS`SUZORb]VOdSOX]P0cb\]ebVSgVOdS b]R][]`SeWbVZSaaBVSg¿`SRWaQ]\bS\bSRA] S[^Z]gS`aO`SZ]]YW\UOUOW\Obe]`YZWTS_cOZWbg WaacSa½BVOb[SO\abVSg¿`SSOUS`b]]TTS`bSZS-­ Q][[cbW\U ]^bW]\a b] S[^Z]gSSa eV] ^`]dS bVS[aSZdSa ^`]RcQbWdS ]cbaWRS bVS ]TÆQS /\R eVS\ Wb Q][Sa b] VW`W\U ]TTS`W\U ÇSfWPWZWbg O\R ac^^]`b T]` bSZSe]`Y QO\ PS eVOb eW\a ]dS` O TOd]`SRQO\RWRObS =PdW]caZg \] ]\S Q]cZR bSZSQ][[cbS eWbV]cb a][S POaWQ bSQV\]Z]Ug acQV Oa O TOab 7\bS`\Sb Q]\\SQbW]\O\R`SZWOPZS^V]\SaS`dWQS0cbbSQV ORdO\QSaO`SOZa]QVW^^W\UOeOgObbVSPWUUSab Vc`RZST]``S[]bSe]`YS`a(bVSTOQbbVObbVSg¿`S \]b^VgaWQOZZgObe]`YDW`bcOZQ]\TS`S\QW\Ub]]Za QO\¿bb]bOZZg`S^ZOQSSdS`g\cO\QS]TW\^S`a]\ [SSbW\Ua Pcb bVSg¿`S ^S`TSQbZg ORS_cObS T]` [O\gbg^Sa]TQ]ZZOP]`ObW]\O\RW\bS`OQbW]\ >Zca bSZSQ][[cbW\U QO\ PS U]]R T]` PcaW-­ \Saa @SaSO`QVS`a Ob AbO\T]`R bSO[SR c^ eWbV O 1VW\SaS b`OdSZ OUS\Qg b] bSab bVS O\SQR]bOZ SdWRS\QSbVObS[^Z]gSSaeV]bSZSQ][[cbSO`S []`S ^`]RcQbWdS 7b ^`]dSR b`cS =^S`ObW\U Ob V][SbVSU`]c^]T ##\SePWSbSZSQ][[cbS`a ^ZOQSR[]`SQOZZae]`YSRZ]\US`V]c`abVO\Ya ^O`bZgb]\]Q][[cbSbW[SO\Rb]]YTSeS`aWQY ROgabVO\bVSW`W\]TÆQSQ]ZZSOUcSaBVSc^aV]b( W[^`]dSRaOZSaO\R`SRcQSRbc`\]dS`bVO\Yab] []`SQ]\bS\bSRe]`YS`a ;]`S]dS` bVS Q]aba ]T 7B `Sa]c`QSa \SSRSR b] ac^^]`b bSZSQ][[cbW\U QO\ PS ]TTaSb bV`]cUV Z]eS``SOZSabObS\SSRaZ]eS`S\S`UgQ]\ac[^-­ bW]\O\RbVSOPWZWbgb]YSS^^S]^ZSe]`YW\URc`-­ W\URWa`c^bW]\aacQVOaaSdS`SeSObVS`SdS\ba 3[^Z]gS`a O`S OZa] W\Q`SOaW\UZg W\bS`SabSR W\ caW\UbSZSQ][[cbW\UO\RÇSfWPZSaQVSRcZSaOa O[SO\a]T`SRcQW\UbVSW`]`UO\WhObW]\¿aQO`P]\ T]]b^`W\bOabVS<ObW]\OZ@S\SeOPZS3\S`Ug:OP WaR]W\UaSS^OUS"!7TSdS`g]\SW\bVSC\WbSR AbObSa eV] Q]cZR bSZSQ][[cbS RWR a] `SUc-­ ZO`ZgB@<SabW[ObSabVSU`SS\V]caSUOaW[^OQb e]cZR PS S_cWdOZS\b b] bOYW\U bVS S\bW`S <Se G]`YAbObSe]`YT]`QS]TTbVS`]OR 2Wab`cabO[]\U[WRRZS [O\OUS`aWabVS PWUUSabaW\UZSVc`RZS b]U`]eW\UbVS`O\Ya]T bSZSQ][[cbS`aaOga bVSBSZSe]`Y@Sa]c`QS <Sbe]`Y 4]`bSZSQ][[cbW\Ub]`SOZZgbOYS]TTS[^Z]gS`a \SSRb]ab]^S_cObW\U^`]RcQbWdWbgeWbVO`PWb`O`g V]c`aa]QOZZSR¼TOQSbW[S½O\RbVSQZO[]`]TO Q`]eRSR]TÆQSPSQOcaSRWab`cabO[]\U[WRRZS [O\OUS`aWabVSPWUUSabaW\UZSVc`RZSb]U`]eW\U bVS `O\Ya ]T bSZSQ][[cbS`a aOga B@< =\ bVS ÇW^aWRSS[^Z]gSSaO\RX]PVc\bS`aOZa]\SSR b]^`]dSbVS[aSZdSab]PSSTTSQbWdSQ][[c\W-­ QOb]`aeV]O`SOPZSb][SSb]`SfQSSRe]`YbO`-­ USbaW\]`RS`b]UOW\S[^Z]gS`a¿Q]\ÆRS\QS Who’s Making It Work: >ZO\b`]\WQa O [OYS` ]T eW`SZSaaVO\RaSba`SQS\bZg`SRSaWU\SRWbaAO\bO 1`ch 1OZWT VSOR_cO`bS`a O\R W\QZcRSR ZO`US []\Wb]`a W\ [SSbW\U `]][a a] S[^Z]gSSa QO\ QOZZ W\ P]bV OcRWPZg O\R dWaWPZg caW\U Q]\TS`-­ S\QW\Ua]TbeO`SBVS]TÆQSOZa]W\QZcRSaa[OZZ ^`WdObS [SSbW\U `]][a eWbV []\Wb]`a T]` ]\S ]\]\SdW`bcOZ[SSbW\Ua>ZcabVS]TÆQSeVWQV WaPWU]\[SSbW\Ua^OQSaO\Ra[OZZ]\QcPWQZSa WaRSaWU\SRb]OQQ][[]RObS]\ZgOP]cb%#^S`-­ QS\b ]T S[^Z]gSSa Sf^SQbW\U bVS `Sab eWZZ PS SWbVS`b`OdSZW\U]`bSZSQ][[cbW\U 1WaQ]WabOYW\UOaW[WZO`bOQYW\V]eWb`SRSaWU\a Wba e]`Ya^OQSa aSS ^OUS "$ 7b VSZ^a `SWU\ W\ bVS S[WaaW]\a ^`]RcQSR bV`]cUV PcaW\Saa b`OdSZ eWbV Wba BSZS>`SaS\QS ^ZObT]`[ BVWa b]]Z U]Sa PSg]\R POaWQ dWRS]Q]\TS`S\QW\U Pg Q`S-­ ObW\UdW`bcOZ[SSbW\Ua^OQSaT]`a[OZZU`]c^a]T ^S]^ZSeV]QO\PSZ]QObSRO`]c\RbVSe]`ZR © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 46 TELECOMMUTING FOR SUSTAINABILITY 0g5]`R]\4SZZS`2W`SQb]`7\bS`\Sb0caW\SaaA]ZcbW]\a5`]c^1WaQ] 6]eR]eS`SRcQSbVSS\dW`]\[S\bOZW[^OQb ]T ZWbS`OZZg U]W\U OP]cb ]c` PcaW\Saa- ES abO`bbVSeOgeSOZeOgaVOdS(eWbVW\T`Oab`cQ-­ bc`SO\RbVSb]]ZaO\RbSQV\]Z]UWSabVObac^-­ ^]`b Wb CZbW[ObSZg bVSaS O`S bVS bVW\Ua bVOb aVO^S]c`QWbWSa $% ^S`QS\b ]T OZZ OaaWU\SR aSOba eS`S S[^bg =PaS`dSR ]QQc^O\Qg abcRWSa aV]eSR bVOb SdS\PORUSRW\S[^Z]gSSaa^S\bTO`ZSaabW[S ObbVSW`RSaYabVO\bVSgbV]cUVbbVSgRWRBVS e]`Ya^OQS aW[^Zg \] Z]\US` Æb bVS \Obc`S ]T bVSe]`Y]`bVSe]`YS` @SaSO`QV []RSZa acUUSab bVOb eWbVW\ ÆdS gSO`aOa[O`bO\RQ]\\SQbSRQWbg]T#[WZZW]\ QO\ `SOZWhS O\ SabW[ObSR # PWZZW]\ U`]ebV W\ `SdS\cSa '# ^S`QS\b 52> U`]ebV O\R ! ^S`QS\b W\ S\S`Ug aOdW\Ua eVWZS Q`SOb-­ W\U O^^`]fW[ObSZg !%# \Se X]Pa BVWa revolution presents enormous potential to S\VO\QS e]`Y^ZOQS ^S`T]`[O\QS O\R ac^-­ ^]`be]`Y^ZOQS[]PWZWbgW\[O\geOgaW\QZcR-­ W\U `SbVW\YW\U bVS ]TÆQS Sf^S`WS\QS BVS ]TÆQSe]\¿bRWaO^^SO`PcbWbeWZZObbOW\VWUVS` dOZcSObbVS\Sfca]Ta]QWOZW\bS`QVO\USO\R Q]ZZOP]`ObWdS Y\]eZSRUS aVO`W\U :]]Y T]` RSaWU\W\\]dObW]\abVObVgP`WRWhSbVS\]`[a ]T O Q]\dS\bW]\OZ e]`Ya^OQS W\b] O\ Sf^S`W-­ S\bWOZ RSabW\ObW]\( caS`QS\b`WQ ÇSfWPZS O\R Rg\O[WQ 0gOZZ]QObW\Ue]`Ya^OQSaO\RRSdSZ]^W\Ub]]Za b]T]abS`bSZSQ][[cbW\UeSeS`SOPZSb]PSb-­ bS`cbWZWhSbVSQO[^caO\RZ]eS`bVS^S`QS\b-­ OUS ]T S[^bg OaaWU\SR aSOba b] # ^S`QS\b /Z]\UbVSeOgeSQ`SObSRObS[^ZObST]`e]`Y-­ ^ZOQS STÆQWS\Qg <]\S\bWbZSR O\R \]\VWS`-­ O`QVWQOZ bVS a^OQSa `Sa^]\R b] U`]c^ZSdSZ \SSRaO\ROQbcOZe]`Y^ZOQSRS[O\R Where collaboration goes to work. Suppose g]c`Q][^O\gQVO[^W]\aQ]ZZOP]`ObW]\O\R bSO[e]`YPcbbVS\g]cÆ\RbVObPSQOcaS]T bVWa Q]ZZOP]`ObW]\ O\R bSO[e]`Y be]bVW`Ra ]TbVSb]bOZOaaWU\SRaSObaW\g]c``SOZSabObS ^]`bT]ZW] O`S U]W\U c\]QQc^WSR SOQV ROg BVOb¿aeVObeST]c\ROb1WaQ]O\RWb¿aeVgeS RSQWRSRb]`SRSaWU\V]e1WaQ]e]`Ya EWbV[]`SbVO\$!S[^Z]gSSaW\OUZ]POZ `SOZ SabObS ^]`bT]ZW] ]T # [WZZW]\ a_cO`S TSSb 1WaQ] TOQSR bVS aO[S e]`YT]`QS O\R bSQV\]Z]Ug aVWTba Oa OZZ ]`UO\WhObW]\a E]`Y abgZSa eS`S QVO\UW\U Pcb a^OQS OZZ]QObW]\ eOaabObWQO\Rc\RS`cbWZWhSR=\Obg^WQOZROg W\]c`AO\8]aS1OZWTQO[^caO\OdS`OUS]T Amsterdam Smart Work Centers. 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(www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 ENERGY EFFICIENCY 47 AFTER DECADES OF DECLINES, A SHOCKING UPTURN BTUs per dollar of GDP 8.34 6.97 6.38 4.58 3.12 2.42 1.80 1950 1960 1970 1980 1990 2000 2009 1.85 2010 A]c`QS(CA3\S`Ug7\T]`[ObW]\/R[W\Wab`ObW]\ What We Found: BVS S\S`Ug Q]\ac[SR ^S` R]ZZO`]TU`]aaR][SabWQ^`]RcQbU`SeaZWUVbZgW\ bVSÆ`abW\Q`SOaSOTbS`abSORgRSQZW\SaT]` []`SbVO\VOZTOQS\bc`g What We Measured: / "# ^S`QS\b W\Q`SOaS W\ bVSQ][PW\SR^`W[O`gS\S`UgQ]\ac[^bW]\Pg bVSW\Rcab`WOZO\RQ][[S`QWOZaSQb]`aT`][bVS CA3\S`Ug7\T]`[ObW]\/R[W\Wab`ObW]\\]`[OZ-­ WhSRT]`52> Why It Matters:ESeOabSOP]cb&$^S`QS\b]T OZZ bVS S\S`Ug ^`]RcQSR W\ bVS C\WbSR AbObSa 3f^S`baR]\¿bSf^SQbbVOb]c`]dS`OZZSTÆQWS\Qg »\]bb][S\bW]\]c`W[^OQba]\UZ]POZQZW[ObS QVO\US»eWZZ W[^`]dS eWbV]cb [OX]` QVO\USa b] V]e PcaW\SaaSa W\dSab W\ S\S`Ug STÆQWS\Qg bSQV\]Z]UWSa O\R bSQV\W_cSa 7\STÆQWS\Qg `S^-­ `SaS\baO[OX]`]^^]`bc\Wbgb]W[^`]dSS\S`Ug cbWZWhObW]\O\R`SRcQSbVSO[]c\b]TS\S`UgeS \SSRb]^`]RcQSb]YSS^TSSRW\UbVSSQ]\][WQ [OQVW\S ;]dW\U b] `S\SeOPZS a]c`QSa ]T S\S`UgWadWbOZb]acabOW\W\UbVSSQ]\][gW\bVS Tcbc`SPcbbVSÆ`ab]`RS`]TPcaW\SaaWab][OYS ac`S eS O`S caW\U bVS ZSOab O[]c\b ]T S\S`Ug \SSRSRb]R]bVS[]abO[]c\b]Te]`Y What We’re Seeing:¼7\ eSVORO\SQ]\-­ ][gbVObeOaeSOYS\SRO\RW\dSab[S\baeS`S R]e\ b] ''& ZSdSZa /a O `SacZb eS eS`S\¿b © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 48 c^U`ORW\UO\R[]dW\Ub]eO`R[]`S^`]RcQbWdS O\R[]`SS\S`UgSTÆQWS\bbSQV\]Z]UWSaW\ Oa eS [WUVb VOdS ]bVS`eWaS½ aOga 8]V\ ¼AYW^½ :OWb\S` bVS RW`SQb]` ]T SQ]\][WQ O\R a]QWOZ O\OZgaWaT]`bVS/[S`WQO\1]c\QWZT]`O\3\S`Ug 3TÆQWS\b3Q]\][g. 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(www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 49 ENERGY’S TWO REVOLUTIONS 7\bS`dWSeeWbV/[]`g:]dW\aQ]T]c\RS`QVOW`[O\O\RQVWSTaQWS\bWab@]QYg;]c\bOW\7\abWbcbS GreenBiz: EVOb R]Sa bVS \SO` Tcbc`S V]ZR for businesses looking to make progress on W[^`]dW\US\S`UgSTÆQWS\Qg- bVSaSUWdSg]c[cQV[]`SbVO\bVSac[]TbVS ^O`ba Sa^SQWOZZg W\ Q`SObW\U RWa`c^bWdS PcaW-­ ness opportunities. Amory Lovins: ;O\g[]`SPcaW\SaaZSORS`a eWZZabO`bb]`SOZWhS]dS`bVS\SfbgSO`bVObbVS STÆQWS\Qg^]bS\bWOZWa[cQVZO`US`O\R[]`S ZcQ`ObWdSbVO\VORPSS\bV]cUVbO\RbVObbVS QVO\\SZa T]` RSZWdS`W\U STÆQWS\Qg aS`dWQSa O\R^S`T]`[O\QSb]bVS[O`S[Obc`W\U ES OZa] RSbOWZ bVS ]^^]`bc\WbWSa T]` PcaW-­ \SaaSa b] USb []`S e]`Y ]cb ]T bVS S\S`Ug bVSg¿`S\]ecaW\UEST]c\RbVObbVS [WZ-­ ZW]\PcWZRW\UaW\bVSC\WbSRAbObSaQ]cZRb`W^ZS ]`_cOR`c^ZSbVSW`S\S`Ug^`]RcQbWdWbgeWbVO\ OdS`OUS W\bS`\OZ `ObS ]T `Sbc`\ ]T !! ^S`QS\b BVOb Wa Pg W\dSabW\U # b`WZZW]\ g]c Q]cZR `Sbc`\ ' b`WZZW]\ W\ ^`SaS\b dOZcS 7\ W\Rca-­ b`g b]] eS T]c\R O[^ZS aQ]^S T]` R]cPZW\U S\S`Ug^`]RcQbWdWbgeWbVO ^S`QS\bW\bS`\OZ `ObS ]T `Sbc`\ BVSaS O`S O[]\U bVS VWUVSab O\RZSOab`WaYg`Sbc`\aW\bVSeV]ZSSQ]\][g ES¿dS Xcab ac`dSgSR bVS ]^^]`bc\WbWSa W\ RS^bV W\ O \Se PcaW\Saa P]]Y QOZZSR @SW\dS\bW\U4W`S(0]ZR0caW\SaaA]ZcbW]\aT]` bVS <Se 3\S`Ug 3`O O\R O ac^^]`bW\U eSP-­ site @SW\dS\bW\U4W`SQ][ESVORSfbS\aWdS ^O`bWQW^ObW]\ Pg PcaW\Saa W\ P]bV Q]\bS\b O\R ^SS``SdWSe BVS Æ\RW\Ua eS`S abO`-­ bZW\U(BVSP]]YRSbOWZaV]ebVSC\WbSRAbObSa Q]cZR`c\O $T]ZRPWUUS`SQ]\][gW\ # eWbV\]]WZ\]Q]OZ\]\cQZSO`S\S`Ug]\S bVW`RZSaa\Obc`OZUOaO\RObO#b`WZZW]\Z]eS` \Sb ^`SaS\b dOZcS Q]ab Oaac[W\U OZZ SfbS`-­ \OZWbWSa O`S e]`bV hS`]»[SO\W\U eS QOZQc-­ ZObSaOdW\Ua]\ZgT`][[O`YSb^`WQSaeWbV]cb Q]c\bW\UO\gVWRRS\S\dW`]\[S\bOZ]`a]QWOZ Q]aba ]` PS\SÆba /ZZ bVWa `S_cW`Sa \] \Se W\dS\bW]\aO\R\]\SeOQba]T1]\U`Saa(bVS b`O\aWbW]\WaZSRPgPcaW\SaaT]`^`]Æb ES W\bSU`ObSR OZZ T]c` S\S`UgcaW\U aSQ-­ b]`a»b`O\a^]`b PcWZRW\Ua W\Rcab`g O\R SZSQb`WQWbg»O\RT]c\ROag]c[WUVbSf^SQb Wb¿aOZ]bSOaWS`b]a]ZdSbVSOcb][]bWdSO\R SZSQb`WQWbg ^`]PZS[a b]USbVS` `ObVS` bVO\ aS^O`ObSZgESOZa]W\bSU`ObSRT]c`YW\Ra]T W\\]dObW]\»\]bXcabbVScacOZbe]bSQV\]Z-­ ]UgO\R^]ZWQgPcbOZa]RSaWU\O\Rab`ObSUg eVWQVO`SSdS\`WQVS`W\^]bS\bWOZB]USbVS` BVS [WZZW]\PcWZRW\UaW\ the United States could triple or quadruple their energy productivity with an average return of 33 percent. GreenBiz: / Z]b VOa PSS\ OQVWSdSR W\ bS`[a ]T S\S`Ug STÆQWS\Qg ]dS` bVS ^Oab TSe gSO`a Sa^SQWOZZg W\ Q][[S`QWOZ PcWZRW\Ua /`S bVS`S a^SQWÆQ bSQV\]Z]UWSa ]` agabS[a bVOb g]c bVW\YV]ZR^O`bWQcZO`^`][WaST]`Sf^O\RW\U]\ bVSaSUOW\aLovins:7bVW\YbVSPWUab]`gW\PcWZRW\UaW\Rca-­ b`gO\RdSVWQZSaSTÆQWS\QgWaeVObeSQOZZ W\bSU`ObWdSRSaWU\BVOb¿a\]bObSQV\]Z]Ug) Wb¿aeOg]TQ][PW\W\UbSQV\]Z]UWSab]USbPWU-­ US`aOdW\UaObZ]eS`Q]ab»bVObWab]OQVWSdS Sf^O\RW\U`Sbc`\a\]bRW[W\WaVW\U`Sbc`\ab] W\dSab[S\baW\S\S`UgSTÆQWS\Qg (continues on next page) © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 50 BVS 3[^W`S AbObS 0cWZRW\U eVS`S eS Q]ZSR bVSRSaWU\I]TO`SQS\bSTÆQWS\Qg]dS`VOcZKWa OU]]RSfO[^ZSBVSYSgb]bVSEmpire State 0cWZRW\U`Sb`]ÆbeOaO\c\^`SQSRS\bSR]\aWbS `S[O\cTOQbc`W\U ]T OZZ $#" eW\R]ea a] bVSg¿R^OaaZWUVb[cQVPSbbS`bVO\VSObBV]aS ¼ac^S`eW\R]ea½ Q][PW\SR eWbV PSbbS` ZWUVba O\R ]TÆQS S_cW^[S\b O\R ]bVS` W[^`]dS-­ [S\ba Qcb bVS ^SOY Q]]ZW\U Z]OR Pg O bVW`R BVS\W\abSOR]T`S^ZOQW\UO\RSf^O\RW\UbVS ]ZRQVWZZS`aeSQ]cZR`S\]dObSbVS[W\^ZOQS O\R`SRcQSbVS[BVObaOdSR]dS`%[WZZW]\ ]TQO^WbOZSf^S\RWbc`SaeVWQVVSZ^SR^OgT]` Most people don’t realize that half of the world’s new generating capacity since 2008 has been renewable. 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He co-­founded Rocky Mountain Institute, a “think-­and-­do tank” that conducts research and S\UOUSa eWbV abOYSV]ZRS`a b] R`WdS bVS STÆQWS\b and restorative use of resources—creating, as he puts it, “abundance by design.” © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. ENVIRONMENTAL FINANCIAL IMPACTS STATE OF GREEN BUSINESS 2012 A DROP IN WHAT COMPANIES ARE COSTING THE EARTH Cost of environmental damage as a percentage of economic output A]c`QS(B`cQ]ab What We Found: BVS S\dW`]\[S\bOZ W[^OQba ]T bVS $ Q][^O\WSa Q]\bOW\SR W\ bVS ;A17 E]`ZR 7\RSf»O ab]QY [O`YSb W\RSf caSR Oa O Q][[]\ PS\QV[O`Y T]` ab]QY Tc\Ra» W\Q`SOaSRT`][ 'b] bVS[]ab`SQS\b RObO Pcb `SdS\cS U`Se aZWUVbZg []`S `SacZbW\U W\O!^S`QS\bRSQ`SOaSW\Q][^O\WSa¿S\dW`]\-­ [S\bOZ W[^OQb W\bS\aWbg BVS RObO O`S POaSR ]\Q][^O\WSa¿ÆaQOZgSO`aT]`eVWQVbVSgWaacS `S^]`ba Pcb eVWQV R] \]b \SQSaaO`WZg Q]W\QWRS eWbVQOZS\RO`gSO`a What We Measured: 3OQV gSO` bVS C9POaSR `SaSO`QV Æ`[ B`cQ]ab [SOac`Sa bVS Æ\O\QWOZ Q]aba ]T Vc\R`SRa ]T S\dW`]\[S\bOZ W[^OQba ]T "! ]T bVS e]`ZR¿a ZO`USab Q][^O\WSa W\QZcRW\U bVS $ T`][ " Q]c\b`WSa ZWabSR W\ bVS ;A17 E]`ZR W\RSf 7b b`OQYa []`S bVO\ % S\dW`]\[S\bOZ W[^OQba T]` SOQV»O eWRS `O\US ]TS[WaaW]\aW\b]OW`eObS`O\Ra]WZW\QZcRW\UO `O\US]T^]ZZcbO\baT`][OQSbOZRSVgRSb]hW\Q» O\ROaaWU\aOR]ZZO`O[]c\bb]SOQVW[^OQbO\R T]` SOQV Q][^O\g BVWa W\RWQOb]` aV]ea bVS b]bOZW[^OQbaT]`bVS;A17acPaSb\]`[OZWhSRb] SQ]\][WQOQbWdWbgOaO^`]fgT]`W[^`]dS[S\ba ]`ZOQYbVS`S]TOQ`]aabVSSQ]\][g Why It Matters: /UU`SUObSR Æ\O\QWOZ W[^OQb [SOac`Sa V]e STÆQWS\bZg Q][^O\WSa ^`]RcQS U]]RaO\RaS`dWQSa7b[SOac`Sa]\U]W\UQ][-­ ^O\g STT]`ba b] W[^`]dS STÆQWS\Qg ^`]dWRW\U U]]RaO\RaS`dWQSab]OU`]eW\UUZ]POZ^]^cZO-­ bW]\eVWZSQ]\ac[W\UTSeS``Sa]c`QSaO\RUS\-­ S`ObW\UTSeS`S[WaaW]\aO\RZSaaeOabS What We’re Seeing: BVS S\dW`]\[S\bOZ Q]aba Oaa]QWObSR eWbV Q][^O\WSa W\ bVS ;A17 E]`ZR 7\RSfW\Q`SOaSRPSbeSS\ÆaQOZgSO`a 'O\R 0cb ]dS`OZZ Q]`^]`ObS `SdS\cS W\Q`SOaSR SdS\[]`S[SO\W\UbVObbVS`ObW]]TS[WaaW]\a b] `SdS\cS RSQ`SOaSR»O aSS[W\UZg ^]aWbWdS aWU\0cbPSQOcaSW\bS\aWbgW[^`]dSRSdS\eVWZS b]bOZ S[WaaW]\a W\Q`SOaSR bVWa W\RWQOb]` b`S\R ZW\SO^^SO`aPSbbS`bVO\Wb`SOZZgWa BVS ZW]\¿a aVO`S ]T bVS Æ\O\QWOZ W[^OQba»bVOb Wa bVS Q][^O\WSa ZSdgW\U bVS VWUVSab Q]ab ]T S\dW`]\[S\bOZ RO[OUS»ZWS eWbV Xcab T]c` ]T © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 51 STATE OF GREEN BUSINESS 2012 52 bVS ' aSQb]`a B`cQ]ab OaaSaaSa( cbWZWbWSa T]]R O\RPSdS`OUSPOaWQ`Sa]c`QSaO\R]WZO\RUOa B]USbVS` bVSaS T]c` O`S `Sa^]\aWPZS T]` $# ^S`QS\b ]T bVS `]cUVZg PWZZW]\ W\ W[^OQba 7b Wa eSZZ e]`bV \]bW\U bVOb bVSaS T]c` aSQb]`a Q]\aWab ]T Q][^O\WSa T`][ eVWQV Q][^O\WSa W\ ]bVS` aSQb]`a ^c`QVOaS bVS W\U`SRWS\ba T]` ¼R]e\ab`SO[½ ^`]RcQba O\R aS`dWQSa ¼BV]aS T]c`W\Rcab`WSaO`Sac^^ZWS`W\Rcab`WSab]OZZbVS ]bVS`W\Rcab`WSa½\]bSa8O[SaAOZ]AS\W]`DWQS >`SaWRS\b Ab`ObSUg O\R @SaSO`QV Ob B`cQ]ab. ¼EVS`SOa Ocb] [O\cTOQbc`W\U Wa\¿b ]\S ]T bVS b]^aSQb]`abVSW`^c`QVOaW\UWa`SOZZgR`WdW\UbVS W[^OQba½ BVOb VS aOga c\RS`aQ]`Sa bVS \SSR T]`Q][^O\WSab]bOYSab]QY]TbVSS\dW`]\[S\-­ bOZW[^OQba]TbVSW`c^ab`SO[ac^^ZWS`a 6]e[cQVRWRbVSSQ]\][gTOQb]`W\b]bVSR`]^ W\W[^OQba-AW[^Zg^cbWb¿aVO`Rb]Y\]e3dS\ bV]cUV bVS RObO O`S \]`[OZWhSR b] `SdS\cS eVWQV aV]cZR OQQ]c\b T]` ÇcQcbObW]\a W\ SQ]-­ \][WQOQbWdWbgWb¿ac\QZSO`T]`SfO[^ZSeVSbVS` bVS `SRcQbW]\ W\ W[^OQba VOR b] R] eWbV Q][-­ ^O\WSa PSW\U []`S STÆQWS\b ]` PSQOcaS bVSg [ORS ZSaa abcTT aSZZW\U bVW\Ua bVSg OZ`SORg VOR W\ W\dS\b]`g T`][ ^`SdW]ca gSO`a /a AOZ] acQ-­ QW\QbZg^cbaWb(¼7b¿aQ][^ZWQObSR½ What’s Next: 1][^ZSfWbg \]beWbVabO\RW\U bVS`S¿a O U`]eW\U []dS[S\b b] PSbbS` c\RS`-­ abO\RQ][^O\WSa¿Æ\O\QWOZW[^OQba]\bVSS\dW-­ `]\[S\bW\]`RS`b]VSZ^bVS[[SOac`Sb`OQY O\R `SRcQS bVS[ :Oab gSO` T]` SfO[^ZS 2]e 1VS[WQOZ O\\]c\QSR O ÆdSgSO` ^O`b\S`aVW^ eWbV BVS <Obc`S 1]\aS`dO\Qg b] VSZ^ W\Q]`^]-­ `ObS bVS dOZcS bVOb \Obc`S P`W\Ua»T`][ eObS` O\R a]WZ¿a dOZcS b] OU`WQcZbc`S b] bVS PS\SÆba eSbZO\Ra O\R `SSTa ]TTS` b] W\ac`O\QS Q][^O-­ \WSa»W\b]PcaW\SaaRSQWaW]\a^ZO\aO\Rab`ObS-­ UWSaP]bVT]`2]eOaeSZZOaW\bVSZO`US`PcaW\Saa c\WdS`aS2]eVOaQ][[WbbSR[WZZW]\b]T]` `SaSO`QV ]\ O^^ZgW\U aQWS\bWÆQ Y\]eZSRUS O\R Sf^S`WS\QS b] c\RS`abO\RW\U bVS W\bS``SZObW]\-­ aVW^ PSbeSS\ 2]e¿a PcaW\Saa O\R bVS SQ]aga-­ bS[aW\eVWQVWb]^S`ObSa2]e^ZO\ab]^cPZWQZg aVO`SW\T]`[ObW]\T`][bVS^`]QSaaO\RQ`SObS b]]ZaT]`]bVS`Q][^O\WSab]caS BVOb¿a VO`RZg bVS ]\Zg `SaSO`QV U]W\U ]\ OP]cb bVS SQ]\][WQa ]T \Obc`S¿a aS`dWQSa /\]bVS` Wa BVS3Q]\][WQa]T3Q]agabS[aO\R0W]RWdS`aWbg B330abcRgW\WbWObSRPgbVS5&O\RÆdS[OX]` RSdSZ]^W\U SQ]\][WSa O\R T]QcaW\U ]\ ¼bVS UZ]POZ SQ]\][WQ PS\SÆb ]T PW]Z]UWQOZ RWdS`aWbg bVS Q]aba ]T bVS Z]aa ]T PW]RWdS`aWbg O\R bVS TOWZc`S b] bOYS ^`]bSQbWdS [SOac`Sa dS`aca bVS Q]aba]TSTTSQbWdSQ]\aS`dObW]\½B330[OYSbVS QOaST]`W\bSU`ObW\UbVSSQ]\][WQa]TPW]RWdS`-­ aWbgO\RSQ]agabS[aS`dWQSaW\RSQWaW]\[OYW\U BVOb¿abVSP`Oaa `W\U(TcZZgW\bSU`ObW\U environmental Æ\O\QWOZW[^OQbaW\b] Æ\O\QWOZ`S^]`bW\U OZZ]eW\UQ][^O\WSa O\RbVSW`abOYSV]ZRS`a to get visibility into bVSÆ\O\QWOZW[^OQba Q][^O\WSaO`SZSdgW\U ]\bVS^ZO\Sb / UZW[^aS ]T bVWa QO\ PS aSS\ W\ bVS ^W]\SS`-­ W\U STT]`ba ]T >c[O bVS aV]S O\R a^]`baeSO` Q][^O\geVWQVZOabgSO`aOWRWbe]cZRmeasure Wba caS ]T SQ]agabS[a b] RSbS`[W\S Wba SQ]-­ \][WQ W[^OQb ]\ SQ]agabS[ aS`dWQSa»O\g-­ bVW\U bVOb \Obc`S ^`]dWRSa( QZSO\ eObS` Q`]^a a]WZ T]`[ObW]\ eWZRZWTS VOPWbOb ^`]bSQbW]\ T`][ ab]`[a O\R []`S >c[O Wa Z]]YW\U Ob P]bV bVS W[^OQb ]T Wba RW`SQb ]^S`ObW]\a O\R Wba ac^-­ ^Zg QVOW\ O\R ^ZO\a b] WaacS O\ S\dW`]\[S\bOZ ^`]ÆbO\RZ]aa abObS[S\b POaSR ]\ Wba Æ\R-­ W\Ua BVS Q][^O\g Wa e]`YW\U eWbV B`cQ]ab O\R >`WQSeObS`V]caS1]]^S`a BVOb¿a bVS P`Oaa `W\U( TcZZg W\bSU`ObW\U S\dW`]\-­ [S\bOZ Æ\O\QWOZ W[^OQba W\b] Æ\O\QWOZ `S^]`b-­ W\UOZZ]eW\UQ][^O\WSaO\ROZZbVSW`abOYSV]ZR-­ S`a b] USb dWaWPWZWbg W\b] bVS Æ\O\QWOZ W[^OQba Q][^O\WSaO`SZSdgW\U]\bVS^ZO\SbO\ReVOb abS^abVSg¿`SbOYW\Ub]`SRcQSbVS[ © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 E-WASTE 53 STILL JUST A DROP IN THE DIGITAL BUCKET Thousands of tons of electronics discarded and recycled annually in the United States 2,600 2,590 2,440 2,460 d iscarde D oducts uter Pr Comp 2,270 1,710 649 600 560 550 Colle 360 190 2000 2005 cycling r Re cted fo 2007 2008 2009 2010 A]c`QS(CA3\dW`]\[S\bOZ>`]bSQbW]\/US\Qg What We Found: 1]ZZSQbW]\ O\R `Sa^]\aWPZS RWa^]aOZ]T`SQgQZW\UO`SW[^`]dW\UPcbb]ROg¿a acQQSaaSa O`S abWZZ Xcab O []ZSVWZZ Q][^O`SR b] bVS[]c\bOW\]TSeOabSb]PSORR`SaaSR What We Measure:7\ ""[WZZW]\b]\a]T SZSQb`]\WQaeS`SRWaQO`RSRW\bVSC\WbSRAbObSa O\RXcab$"'eS`S`SQ]dS`SRT]``SQgQZW\U BVOb¿a O aZWUVb W[^`]dS[S\b ]dS` ' eVS\ $b]\aeS`S`SQgQZSR]cb]TOb]bOZ #' [WZZW]\ b]\a RWaQO`RSR OQQ]`RW\U b] bVS CA 3\dW`]\[S\bOZ>`]bSQbW]\/US\Qg Why It Matters:7\ORRWbW]\b]aWU\WÆQO\bVSOZbV O\RS\dW`]\[S\bOZVOhO`RaT`][P]bVZO\RÆZZSR O\R ^]]`Zg RWa[O\bZSR SZSQb`]\WQa SeOabS Wa W\Q`SOaW\UZg `SQ]U\WhSR Oa O eOabS ]T dOZcOPZS O\RQ][^SbWbWdSZgab`ObSUWQ[ObS`WOZa What We’re Seeing: BVOb]ZRaOgW\UOP]cbb`OaV PSW\UZWYSb`SOac`S-7bbc`\a]cbbVObWa[]`Sb`cS ]TSeOabSbVO\OZ[]abO\g]bVS`bg^S]Tb`OaV BVS []c\bOW\ ]T UORUSba bVOb /[S`WQO\a RWa-­ QO`R SdS`g gSO`»O []c\bOW\ bVOb bVWa gSO` T]` bVSÆ`abbW[SaW\QS`SQ]`RYSS^W\UPSUO\RWR\¿b © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 54 U`]e]dS`bVS^`W]`gSO`»Q]\bOW\a`WdS`a]TU]ZR aWZdS`Q]^^S`O\ROV]ab]T[ObS`WOZabVObVOdS ^]bS\bWOZZg Z]\U O\R dOZcOPZS ZWdSa OVSOR ]T bVS[BV]aSaO[SSZSQb`]\WQaOZa]^]aS[OX]` VSOZbVO\RS\dW`]\[S\bOZ`WaYaeVSbVS`bVSg¿`S aS\b b] ZO\RÆZZ ]` W\Sf^S`bZg RWa[O\bZSR Oa Wa ]TbS\ bVS QOaS eWbV ¼O`bWaO\OZ½ SeOabS ]^S`O-­ tions overseas. 3eOabSWa]\bVS`ORO`T]`SdS`g]\ST`][S\dW-­ `]\[S\bOZU`]c^aZWYSbVS0OaSZ/QbW]\<Sbe]`Y b] bVS TSRS`OZ U]dS`\[S\b b] `SbOWZS`a ZWYS 0Sab 0cg O\R S0Og C\T]`bc\ObSZg bVS b`S\R W\ SeOabS RObO VOa PSS\ []`S ]T bVS aO[S ]dS` bVS^OabÆdSgSO`aeWbVbVSO[]c\b]TSZSQb`]\-­ WQa RWaQO`RSR U`]eW\U Ob bVS aO[S `ObS WT \]b TOabS`bVO\bVSO[]c\bQ]ZZSQbSRT]``SQgQZW\U BVS`S O`S S\Q]c`OUW\U aWU\a V]eSdS` bVOb QVO\USWaVO^^S\W\UPSVW\RbVSaQS\SabVObeWZZ [OYS Wb ^]aaWPZS b] `SQ]dS` []`S ]T bVS [ObS-­ `WOZaW\ UORUSba O\Rb]^`]QSaabVS[ R][SabW-­ QOZZgO\R`Sa^]\aWPZg Legislation: /bbVSTSRS`OZZSdSZO\SeT]Qca]\ bVS SQ]\][WQ PS\SÆba ]T `Sa^]\aWPZS SeOabS `SQgQZW\U [Og UWdS bVWa gSO`¿a PWZZ bVS ZSUa ^Oab PWZZa VOdS ZOQYSR 4W`ab `S_cW`W\U R][SabWQ ^`]-­ QSaaW\U ]T SZSQb`]\WQ eOabS e]cZR PS O P]]\ T]` X]P Q`SObW]\ ASQ]\R Pg \]b `SQZOW[W\U ]c` ]e\ SeOabS eS¿`S Sf^]`bW\U `O`S O\R dOZc-­ OPZS [ObS`WOZa»W\QZcRW\U bVS O^bZg \O[SR `O`S SO`bV [W\S`OZa»b] 1VW\O O\R ]bVS` SQ]\][WQ Q][^SbWb]`a BVSaS [ObS`WOZa O`S Q`WbWQOZ b] \SfbUS\S`ObW]\ bSQV\]Z]UWSa»W\QZcRW\U :32 ZWUVbW\U VgP`WR O\R SZSQb`WQ dSVWQZS PObbS`WSa bSZSQ][[c\WQObW]\aUSO`O\R[SRWQOZW\\]dO-­ bW]\a»O\R [O\g CA Q]`^]`ObW]\a O`S YSS\ b] YSS^acQV`Sa]c`QSaQZ]aSObVO\R Standards:Be]Q][^SbW\U`Sa^]\aWPZSSeOabS abO\RO`Ra SAbSeO`Ra O\R @ Q]\bW\cS b] bOYSc^[O`YSbaVO`SeWbVbVS[OW\RWTTS`S\QS PSW\U SAbSeO`Ra¿ `S_cW`S[S\b ]T R][SabWQ ^`]QSaaW\U ]T SeOabS EVWZS R][SabWQ ^`]-­ QSaaW\U`S_cW`S[S\baVOdSPSS\`Sa^]\aWPZST]` [cQV ]T bVS `SaWabO\QS b] bVS TSRS`OZ SeOabS ZOeaSa^SQWOZZgT`][bVSaQ`O^`SQgQZS`a¿b`ORS Oaa]QWObW]\ 7A@7 acQV abO\RO`Ra O`S UOW\-­ W\U b`OQbW]\ eWbV ]bVS` abOYSV]ZRS`a @SQS\bZg O a^ZW\bS` U`]c^ ]T `SQgQZW\U Q][^O\WSa VOa ZOc\QVSRbVS1]OZWbW]\T]`/[S`WQO\3ZSQb`]\WQa @SQgQZW\U b] ^caV T]` O R][SabWQ]\Zg SeOabS [O\OUS[S\b^]ZWQg Corporate Buy-­Back Initiatives: Companies are abS^^W\Uc^b]bVS^ZObSSdS\W\bVSOPaS\QS]T ZSUWaZObW]\ @SbOWZS`a O`S W\Q`SOaW\U bVSW` W\QS\-­ bWdSa T]` SZSQb`]\WQa bOYSPOQY O\R b`ORSW\ ^`]U`O[a W\ bVS V]^Sa ]T `SaSZZW\U S_cW^[S\b bVObVOa\¿bgSb`SOQVSRbVSS\R]TWbacaSTcZZWTS ]` aSZZW\U bVS S\R]TZWTS [ObS`WOZa b] `SQgQZW\U Q][^O\WSaS0OgO\R0Sab0cgVOdS`O[^SRc^ bVSW`^`]U`O[ab]bOYSPOQYO\R`SaSZZSZSQb`]\-­ WQaeVWZSSprint set an ambitious target]TQ`S-­ ObW\UhS`]SeOabSPg %A^`W\bWaOZa]PcWZR-­ W\U W\QS\bWdSa T]` QSZZ ^V]\S `SQgQZW\U W\b] bVS PcgW\U^`]QSaa]TTS`W\UW\abO\b`SPObSaT]`]ZR ^V]\SaeVS\g]cPcgO\Se]\S BVSb`S\RW\SeOabS VOaPSS\bVSaO[S ]dS`bVS^OabÆdS gSO`aeWbVbVS O[]c\b]TSZSQb`]\WQa RWaQO`RSRU`]eW\U ObbVSaO[S`ObSWT \]bTOabS`bVO\bVS O[]c\bQ]ZZSQbSRT]` `SQgQZW\U Where It’s Going:BVS`SeWZZ\]R]cPbPSa][S ^]ZWQg RSPObS bVWa gSO` Oa bVS ZObSab TSRS`OZ SeOabS ZSUWaZObW]\ U`W\Ra bV`]cUV 1]\U`Saa 7\ >`SaWRS\b=PO[Ob`WSRb]ZOc\QVOTSRS`OZ ab`ObSUgT]`SeOabS[O\OUS[S\bPcbWb¿aPSS\ abOZZSR `S^SObSRZg) [Og PS bVS gSO` bVOb `SQ][[S\RObW]\a USb ^cPZWaVSR 7\ bVS ^`S-­ ac[SR^]ZWQgZcZZeSSf^SQbb]aSSQ][^O\WSa Q]\bW\cS b] abS^ c^ bVSW` STT]`ba b] QO^bc`S Ob ZSOaba][S]TbVSÇ]e]Tc\eO\bSRSZSQb`]\WQa W\QZcRW\U \]dSZ STT]`ba ZWYS SQ]/B;¿a SeOabS `SQgQZW\U YW]aY eVWQV aOb T`]\bO\RQS\bS` Ob bVS13AQ]\ac[S`SZSQb`]\WQaaV]eW\8O\cO`g O\R eWZZ `]ZZ ]cb \ObW]\eWRS bVWa gSO` /a []`S ^S]^ZS QgQZS bV`]cUV []`S UORUSba Ob O []`S `O^WRQZW^bVS`S¿aW\QS\bWdSO^ZS\bgb]`SQO^bc`S bVSdOZcST`][c\eO\bSRSZSQb`]\WQaTc\QbW]\OZ O\R]bVS`eWaS © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 FLEET IMPACTS EMISSIONS IMPROVEMENTS STILL CREEPING FORWARD Estimated annual greenhouse gas emissions per vehicle (in tons) 14.85 14.63 12.41 12.13 11.53 2007 2008 2009 2010 2011 A]c`QS(5`SS\0Wh5`]c^`SaSO`QV What We Found: 5`SS\V]caSUOaS[WaaW]\a^S` ÇSSbdSVWQZS`]aS!&^S`QS\bW\ OTbS`TOZZ-­ W\UabSORWZgaW\QSeSÆ`abb`OQYSRbVWaW\RWQOb]` W\ % What We Measured: 5`SS\0Wh OUU`SUObSa TcSZ Q]\ac[^bW]\ RObO T`][ bVS ZO`USab CA ÇSSb Q][^O\WSa W\QZcRW\U /@7 2]\ZS\ 3\bS`^`WaS 4ZSSb ;O\OUS[S\b 53 1O^WbOZ 4ZSSb AS`dWQSa :SOaS>ZO\O\R>66/`dOZbVS\RSbS`[W\SabVS U`SS\V]caS UOa S[WaaW]\a ^S` dSVWQZS POaSR ]\ bVS 3\dW`]\[S\bOZ >`]bSQbW]\ /US\Qg¿a U`SS\V]caS UOa W\dS\b]`g RObO ES¿dS `SdWaSR ZOabgSO`¿aÆUc`SaPOaSR]\\SeZgc^RObSR3>/ ÆUc`Sa Why It Matters: BVS Q][[S`QWOZ ÇSSb W\Rcab`g WaO[OX]`Q]\b`WPcb]`b]b`O\a^]`bObW]\`SZObSR U`SS\V]caSUOaS[WaaW]\a»PcbWb¿aOZa]O[OX]` T]`QS T]` `SRcQW\U S[WaaW]\a BV`]cUV bVSW` T`S_cS\b caS ^OaaS\US` dSVWQZSa eWbVW\ Q][-­ [S`QWOZ ÇSSba S[Wb beWQS bVS QO`P]\ ^]ZZcbW]\ Oa ^S`a]\OZ QO`a 7\ TOQb bVS 3\dW`]\[S\bOZ 2STS\aS 4c\R SabW[ObSa bVOb ÇSSb ^OaaS\US` dSVWQZSa O\R [SRWc[Rcbg b`cQYa ]\ CA `]ORa ^`]RcQSObZSOab"#[WZZW]\[Sb`WQb]\a]TQO`P]\ ^]ZZcbW]\ SOQV gSO` AW\QS bVS W\OcUc`OZ State of Green Business `S^]`b W\ & Q][^O\WSa VOdS`SRcQSR^S`dSVWQZSS[WaaW]\aPgOa[cQV Oa#^S`QS\bW\OaW\UZSgSO`aOdW\UPWZZW]\aO\R W[^`]dW\UR`WdS`PSVOdW]`OZ]\UbVSeOg © 2012 GreenBiz Group Inc. (www.greenbiz.com). 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O\R W\Q`SOaS Wba caS ]T VgP`WR SZSQb`WQ dSVWQZSa C>A VOa PSS\ caW\U VgR`OcZWQ VgP`WRa 7\ ORRWbW]\ b] QO^bc`W\U ^]eS`bV`]cUVbVSP`OYW\UagabS[VgR`Oc-­ ZWQ VgP`WR S\UW\Sa QO\ PS aVcb ]TT eVS\ ab]^^SR]`RSQSZS`ObW\U Municipalities. ;O\gQWbWSaO`S`SRcQW\UbVS S[WaaW]\a]TbVSW`ÇSSba^O`bWQcZO`ZgeOabS VOcZW\U b`cQYa 7\ ORRWbW]\ b] caW\U `]cbW\U a]TbeO`Sb]`SRcQSTcSZO\R]^bW[WhSSOQV b`cQY¿a bW[S ]\ bVS `]OR eOabS Q]ZZSQbW]\ OUS\QWSa O`S bc`\W\U b] O `Sa]c`QS bVSg¿dS U]b^ZS\bg]Tb]TcSZbVSW`Q]ZZSQbW]\b`cQYa( ZO\RÆZZ UOa 2S9OZP 1]c\bg 5O Wa ]\S ]T [O\g QWbWSa O\R Q]c\bWSa Q]\dS`bW\U Wba b`cQYa b] ]^S`ObS ]\ Q][^`SaaSR \Obc`OZ UOaac^^ZWSRPgO^`]QSaaW\UTOQWZWbgOb]\S ]TWbaZO\RÆZZa © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 57 THE CAR-SHARING SOLUTION FOR FLEET MANAGEMENT 0g:SS0`]cUVb]\1]`^]`ObSAcabOW\OPWZWbg3\bS`^`WaS6]ZRW\Ua >`]dWRW\U acabOW\OPZS b`O\a^]`bObW]\ O\R []PWZWbga]ZcbW]\aVOaPSS\ObbVSQ]`S]T]c` Q][^O\g¿a[WaaW]\T]`[]`SbVO\##gSO`a EWbV bVWa [W\R 3\bS`^`WaS 6]ZRW\Ua»eVWQV ]e\aO\R]^S`ObSa]c`3\bS`^`WaSP`O\ROa eSZZ Oa bVS <ObW]\OZ 1O` @S\bOZ O\R /ZO[] @S\b / 1O` P`O\Ra»VOa VSZ^SR ORdO\QS O \Seb]]ZT]`Q][^O\WSaZ]]YW\Ub]S\VO\QS ÇSSb [O\OUS[S\b ]^S`ObW]\a O\R acabOW\-­ OPWZWbgW\WbWObWdSa(QO`aVO`W\U 7\ # bVS 3\bS`^`WaS P`O\R W\b`]RcQSR V]c`Zg QO` `S\bOZa W\ ZO`US c`PO\ QS\bS`a Oa O \Obc`OZ SfbS\aW]\ ]T ]c` PcaW\Saa `S\bOZ ^`]U`O[ BVS\ W\ % eS ZOc\QVSR ]c` [S[PS`aVW^POaSR ^`]U`O[ ES1O` Pg 3\bS`^`WaS0 0b]S[P`OQSO\RVSZ^a^SSR bVSOR]^bW]\]TQO`aVO`W\UbSQV\]Z]UgO\R bVS^`]U`O[VOa\]eSf^O\RSRb][]`SbVO\ #abObSa=c`Sf^S`WS\QSacUUSababVObQO` aVO`W\UQO\]TTS`eVOb[O\gPcaW\SaaSac\W-­ dS`aWbWSaU]dS`\[S\b]TÆQSa[WZWbO`gPOaSa O\R]bVS`TOQWZWbWSaO`SaSSYW\U(O[]`S\W[-­ PZSOQQSaaWPZSO\RS\S`UgSTÆQWS\bdSVWQZS bVOb QO\ _cWQYZg `Sa^]\R b] aSOa]\OZ US]-­ U`O^VWQ O\R ROWZg ÇSSb RS[O\Ra BVWa W\ bc`\ VSZ^a S\ac`S R`WdS`a Æ\R ES1O` dSVW-­ QZSaeVS\O\ReVS`SbVSgO`S\SSRSReVWZS ORdO\QSR bSZS[ObWQa aW[cZbO\S]caZg VSZ^ P]]abdSVWQZScbWZWhObW]\O\R`SRcQSQ]aba BVS U`]ebV ]T \]\^`]Æb O\R T]`^`]Æb QO` aVO`W\U aS`dWQSa»Ob b`O\a^]`bObW]\ VcPa Q]`^]`ObS ^O`Ya Q]ZZSUS QO[^caSa O\R ]bVS` VWUVRS\aWbg Z]QObW]\a»Wa VWUVZWUVbSR SZaSeVS`SW\bVWa`S^]`b/\ReVWZSQO`aVO`-­ W\U¿a \]dSZbg Q]\dS\WS\QS O\R Q]abSTÆ-­ QWS\Qg VOdS PSS\ eSZZ R]Qc[S\bSR bVS`S Wa O\]bVS` [OX]` `SOa]\ T]` Wba U`]ebV O\R ^]^cZO`Wbg :]QOZ QO`aVO`W\U ÇSSba Xcab ZWYS Z]QOZ QO``S\bOZ ÇSSba QO\ PS caSR Oa >Sb`W RWaVSa b] W\b`]RcQS W\\]dObWdS S_cW^[S\b O\ROZbS`\ObWdSTcSZdSVWQZSaU`ORcOZZga]QWOZ-­ WhW\U \Se bSQV\]Z]Ug eVS`S ^S]^ZS ZWdS O\R e]`YES¿dS]TTS`SRVgP`WRaT]`gSO`aW\P]bV Q]`^]`ObS O\R `SbOWZ ^`]U`O[a O\R eS¿`S Qc``S\bZg ]TTS`W\U SZSQb`WQ dSVWQZSa W\ [O\g ES1O`^`]U`O[aBVSaSÇSSbS\VO\QS[S\ba O`S OZZ]eW\U a][S ^O`b\S`a b] R`O[ObWQOZZg `SRcQSbVSQO`P]\T]]b^`W\b]TbVSW`ÇSSba B] bVOb S\R eS Q]\aWRS` QO` aVO`W\U b] PS ^O`b ]T bVS ]\U]W\U Z]QOZ []PWZWbg Sd]ZcbW]\ O\R O\]bVS` abS^ b]eO`R []`S STÆQWS\b sustainable transportation solutions. Given acQV Obb`WPcbSa Wb¿a \]b ac`^`WaW\U bVOb QO` aVO`W\U a][SbW[Sa QO\ PS caSR b] `SRcQS Q]`^]`ObSÇSSb]dS`VSOR;O\g]T]c`QZWS\ba VOdS ZSdS`OUSR QO`aVO`W\U bSQV\]Z]Ug b] `SRcQS bVSW` b`ORWbW]\OZ ÇSSba Pg ! ^S`QS\b ]` []`S»O\R bVSg O`S OPZS b] abO`b OZZ]QOb-­ W\UbVSaSSf^S\aSa]\OP`]ORS`POaWaaW\QS dSVWQZSa \] Z]\US` O`S OaaWU\SR ]\Zg b] QS`-­ bOW\S[^Z]gSSa]`RS^O`b[S\baTcZZbW[S BVS`S¿aO\ORRSRP]\ca(ES1O`ac^^ZS[S\ba O\RTOQWZWbObSa]c`@WRSaVO`SdO\^]]ZW\U^`]-­ U`O[@WRSaVO`SaS`dSaP]bVW\RWdWRcOZQ][-­ [cbS`U`]c^aO\RZO`USS[^Z]gS`e]`YaWbSa eWbV bVS OdS`OUS dO\ T`SSW\U c^ \W\S ^O`YW\U a^OQSaO\RSZW[W\ObW\U #^]c\Ra]TQO`-­ P]\ RW]fWRS O []\bV ES1O` O\R @WRSaVO`S OZa] VSZ^ `SRcQS b`OTÆQ Q]\USabW]\ O\R TcSZ Q]\ac[^bW]\ O\R W\ bVS ^`]QSaa ac^^]`b long-­term sustainability initiatives. /aO`SacZbW\\]dObWdSÇSSb[O\OUS[S\b\]e W\QZcRSaQO`aVO`W\U»OZ]\UeWbVQO``S\bOZQO` ZSOaW\U O\R dO\^]]Z ^`]U`O[a»^O`bWQcZO`Zg Oa PcaW\SaaSa W\Q]`^]`ObS bVSW` acabOW\OPWZ-­ WbgU]OZaW\b]bVSW`Q][^`SVS\aWdSZ]\UbS`[ Z]QOZb`O\a^]`bObW]\^ZO\\W\U © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 GREEN IT 58 IT’S TIME FOR STANDARDS TO REBOOT Number of computers certified by Energy Star and EPEAT 15000 12684 12000 9798 9000 7004 6000 3656 3881* 2008 2009 3000 0 2007 2010 2011 2S\]bSagSO`]Tb`O\aWbW]\b]\SeZSdSZ]T3\S`UgAbO`QS`bWÆQObW]\`S_cW`S[S\ba A]c`QS(5`SS\0Wh5`]c^`SaSO`QV What We Found:5`SS\ZOPSZaVOdSQ][Sb]abOg T]` Q][^cbS`a O\R RWa^ZOga eWbV R]cPZSRWUWb W\Q`SOaSa W\ P]bV 3\S`Ug AbO` O\R 3>3/B QS`-­ bWÆQObW]\a»Pcb SZSQb`]\WQa [O\cTOQbc`S`a O`S Q]OabW\Ub]acQQSaabVO\Yab]OUW\UabO\RO`Ra What We Measured: BVS \c[PS` ]T ^`]RcQba OQVWSdW\U 3\S`Ug AbO` QS`bWÆQObW]\ eS\b c^ ^S`QS\b ]dS` ZOab gSO` eVWZS 3>3/B QS`bWÆQO-­ bW]\a`]aS!%^S`QS\b Why It Matters:/abVSe]`ZRaVWTbab]Q]\RcQb []`S ]T Wba PcaW\Saa RWUWbOZZg U`SS\ 7B»T`][ U`SS\RSaWU\b]S\S`UgSTÆQWS\Qgb]SOag`SQg-­ QZOPWZWbgObS\R]TZWTS»eWZZPSW\Q`SOaW\UZgW[^]`-­ bO\bb][OYSabS^QVO\USaW\S\S`UgO\R[ObS-­ rials sustainability. What We’re Seeing: 5`SS\7BVOa^`]dS\b]PS ]\S ]T bVS Q]\aWabS\bZg []ab ^`][WaW\U RObO aSba eS `SaSO`QV O\R bVWa gSO`¿a RObO Wa \] RWTTS`S\b 4W`ab bVS RObO( ES [SOac`S OR]^bW]\ ]T U`SS\ 7BPOaSR]\bVS\c[PS`]TQ][^cbS`aO\RRWa-­ ^ZOga bVOb SO`\ QS`bWÆQObW]\ c\RS` 3\S`Ug AbO` © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 59 O\R3>3/B/\RbV]aSÆUc`SaQ]\bW\cSb]aV]e abSORg U`]ebV WT \]b _cWbS Oa `O^WR Oa W\ gSO`a past. 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(www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 60 ICT AND THE FUTURE OF LOW-ENERGY COMPUTING 0g8]\ObVO\9]][Sg>V21]\acZbW\U>`]TSaa]`ObbVS2S^O`b[S\b]T1WdWZO\R3\dW`]\[S\bOZ 3\UW\SS`W\UAbO\T]`RC\WdS`aWbg BVS ^S`T]`[O\QS ]T Q][^cbS`a VOa aV]e\ `S[O`YOPZSO\RabSORgU`]ebV]dS`bVS^Oab $ gSO`a BVS SZSQb`WQOZ STÆQWS\Qg ]T Q][-­ ^cbW\U»bVS \c[PS` ]T Q][^cbObW]\a bVOb QO\PSQ][^ZSbSR^S`YWZ]eObbV]c`]TSZSQ-­ b`WQWbg»VOa R]cPZSR OP]cb SdS`g & []\bVa aW\QS bVS ROe\ ]T bVS Q][^cbS` OUS BVS SfWabS\QS ]T ZO^b]^ Q][^cbS`a QSZZ^V]\Sa O\R ^S`a]\OZ RWUWbOZ OaaWabO\ba eOa S\OPZSR Pg bVSaS b`S\Ra O\R VOa ZSR b] Q]\bW\cW\U `O^WR `SRcQbW]\a W\ bVS ^]eS` Q]\ac[SR Pg PObbS`g^]eS`SR Q][^cbW\U RSdWQSa /\R bVObW\bc`\VOa[ORS^]aaWPZS\SeO\RdO`WSR O^^ZWQObW]\a T]` []PWZS Q][^cbW\U aS\a]`a O\ReW`SZSaaQ][[c\WQObW]\aO\RQ]\b`]Za BVS []ab W[^]`bO\b ]T bVSaS b`S\Ra Wa bVOb bVS ^]eS` \SSRSR b] ^S`T]`[ O bOaY `S_cW`-­ W\UOÆfSR\c[PS`]TQ][^cbObW]\aeWZZTOZZPg VOZTSdS`g&[]\bVaS\OPZW\U[]PWZSRSdWQSa b]PSQ][Sa[OZZS`O\RZSaa^]eS`Q]\ac[-­ W\U /ZbS`\ObWdSZg bVS ^S`T]`[O\QS ]T a][S []PWZSRSdWQSaeWZZQ]\bW\cSb]R]cPZSSdS`g & []\bVa eVWZS [OW\bOW\W\U bVS aO[S POb-­ bS`g ZWTS»Oaac[W\U PObbS`g QO^OQWbg R]Sa\¿b W[^`]dS BVSaS be] aQS\O`W]a RSÆ\S bVS `O\US]T^]aaWPWZWbWSaA][SO^^ZWQObW]\aZWYS ZO^b]^Q][^cbS`aeWZZbS\Rb]eO`RabVSZOb-­ bS`aQS\O`W]eVWZS]bVS`aZWYS[]PWZSaS\a]`a O\RQ]\b`]ZaeWZZ`SZg]\W\Q`SOaSRSTÆQWS\Qg BVSaS bSQV\]Z]UWSa eWZZ OZZ]e ca b] PSbbS` [ObQV S\S`Ug aS`dWQS RS[O\Ra eWbV S\S`Ug aS`dWQSac^^ZWSaO\RdOabZgW\Q`SOaS]c`OPWZ-­ Wbg b] Q]ZZSQb O\R caS RObO W\ `SOZ bW[S BVSg eWZZOZa]VSZ^ca[W\W[WhSbVSS\S`UgcaSO\R S[WaaW]\aT`][OQQ][^ZWaVW\UVc[O\U]OZa ObSQV\WQOZQO^OPWZWbgbVObeSa]`SZg\SSRb] Q][POb QZW[ObS QVO\US BVS S\dW`]\[S\bOZ W[^ZWQObW]\a ]T bVSaS b`S\Ra O`S ^`]T]c\R O\R]\ZgXcab\]ePSUW\\W\Ub]PSc\RS`ab]]R /a O\ SfO[^ZS ]T eVOb¿a ^]aaWPZS caW\U cZb`OZ]e^]eS` Q][^cbW\U Q]\aWRS` bVS eW`SZSaa \]PObbS`g aS\a]`a Q`SObSR Pg 8]aVcO@A[WbV]T7\bSZO\RbVSC\WdS`aWbg]T EOaVW\Ub]\BVSaSaS\a]`aaQOdS\USS\S`Ug T`][ab`OgBDO\R`ORW]aWU\OZaO\RbVSgcaS a]ZWbbZS^]eS`bVObbVSgR]\¿b\SSRO\g]bVS` ^]eS` a]c`QS Ab`Og ZWUVb []bW]\ ]` VSOb QO\OZa]PSQ]\dS`bSRb][SSbaZWUVbZgVWUVS` ^]eS`\SSRa^S`VO^a[SOac`SRW\[WZZWeObba BVSQ]\b]c`a]TbVWaSfQWbW\URSaWU\a^OQSO`S ]\Zg PSUW\\W\U b] PS Sf^Z]`SR 7[OUW\S eW`S-­ ZSaa bS[^S`Obc`S Vc[WRWbg ]` ^]ZZcbW]\ aS\-­ a]`a^]eS`SRPgO[PWS\bS\S`UgÇ]eaaS\R-­ W\U W\T]`[ObW]\ ]dS` eW`SZSaa \Sbe]`Ya O\R eVWQVO`Sa]QVSO^O\Ra[OZZbVObbV]caO\Ra QO\PSW\abOZZSReVS`S\SSRSR7[OUW\SaS\-­ a]`a aQObbS`SR bV`]cUV]cb O TOQb]`g a] ^]Z-­ ZcbO\b ]` [ObS`WOZa ZSOYa QO\ PS ^W\^]W\bSR `O^WRZg O\R ^`SQWaSZg 7[OUW\S aS\a]`a a^`SOR]dS`dOabO`SOa]TUZOQWOZWQS[SOac`-­ W\U []bW]\ bS[^S`Obc`S O\R O[PWS\b a]ZO` W\a]ZObW]\ Ob Æ\S US]U`O^VWQOZ `Sa]ZcbW]\ 7[OUW\SbW\gaS\a]`aW\aWRS^`]RcQbabVObbSZZ Q]\ac[S`aWTbS[^S`Obc`SaeVWZSW\b`O\a^]`b O\R ab]`OUS VOdS PSS\ eWbVW\ O aOTS `O\US BVSaSeWZZVSZ^caZ]eS`U`SS\V]caSUOaS[Wa-­ aW]\aO\RS\OPZSdOabZg[]`SSTÆQWS\bcaS]T `Sa]c`QSaBVS^]aaWPWZWbWSaO`SZW[WbSR]\ZgPg ]c`]e\QZSdS`\Saa Koomey is one of the leading researchers on S\S`UgSTÆQWS\bQ][^cbW\UO\RbVSSQ]\][-­ ics of reducing greenhouse gas emissions. This essay is adapted from his forthcoming book 1]ZR1OaV1]]Z1ZW[ObS(AQWS\QSPOaSR /RdWQST]`3Q]Z]UWQOZ3\b`S^`S\Sc`a © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 GREEN OFFICE SPACE NEW BUILDINGS IMPROVING FASTER THAN EXISTING ONES LEED - New Construction NC Certifications NC Registrations 18573 17568 15751 9905 5650 5205 927 1453 2007 2008 2187 2009 3744 2010 2011 LEED - Existing Buildings and Commerical Interiors 5909 5969 CI Registrations EB Registrations CI Certifications EB Certifications 4009 3934 3454 2775 2211 2121 1435 1711 701 626 209 399 69 170 356 2007 2008 2009 767 1452 814 2010 2011 A]c`QS(CA5`SS\0cWZRW\U1]c\QWZ What We Found: 2Sa^WbS O R]e\bc`\ W\ bVS `SOZ SabObS [O`YSb \Se Q]\ab`cQbW]\ ^`]XSQba W\bVSC\WbSRAbObSaQ]\bW\cSRb]^c`acS:332 U`SS\ PcWZRW\U QS`bWÆQObW]\a 6]eSdS` W\bS`Sab W\:332QS`bWÆQObW]\O[]\U]e\S`a]TSfWabW\U PcWZRW\UaR`]^^SRT`][ b] What We Measured: aOe\SO`Zg \Se ]TÆQSa QS`bWÆSR c\RS` bVS CA 5`SS\ 0cWZRW\U 1]c\QWZ¿a:SORS`aVW^W\3\S`Ug3\dW`]\[S\bOZ 2SaWU\ :332 `ObW\U agabS[ eWbV bVS [OX]`Wbg ]TbVObU`]ebVQ][W\UT`][\SeZgQ]\ab`cQbSR PcWZRW\Ua ;SO\eVWZS bVS \c[PS` ]T PcWZRW\Ua © 2012 GreenBiz Group Inc. 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May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 61 STATE OF GREEN BUSINESS 2012 62 aSSYW\U bVS `SZObWdSZg \Se :332 T]` 3fWabW\U 0cWZRW\Ua QS`bWÆQObW]\ R`]^^SR W\ OTbS` `O^WRU`]ebVW\ &O\R ' Why It Matters: BVS`S O`S "& [WZZW]\ Q][-­ [S`QWOZ PcWZRW\Ua W\ bVS C\WbSR AbObSa O\R Q]Z-­ ZSQbWdSZg bVSg O`S `Sa^]\aWPZS T]` "$ ^S`QS\b ]T bVS \ObW]\¿a PcWZRW\U S\S`Ug caS /RR`SaaW\U bVS W[^OQba ]T bVS PcWZb S\dW`]\[S\b Wa YSg b] ORR`SaaW\U O eWRS `O\US ]T S\dW`]\[S\bOZ WaacSa /Za] U`SS\ e]`Ya^OQSa O`S ]TbS\ []`S STÆQWS\bP]bVW\bS`[a]T]^S`ObW\UQ]abaO\RW\ bVSOPWZWbgb]OQQ][[]RObS^S]^ZSQ][T]`bOPZg W\ZSaaa^OQSbVS`SPgQcbbW\U`SOZSabObSQ]aba /\RabcRWSaVOdSaV]e\bVObU`SS\e]`Y^ZOQSa O`S VSOZbVWS` O\R ^`][]bS VWUVS` ^`]RcQbWdWbg O\RS[^Z]gSSaObWaTOQbW]\ What We’re Seeing:2Sa^WbSbVS`SQSaaW]\O\RO aOUUW\U`SOZSabObS[O`YSbU`SS\]TÆQSa^OQSa Q][[O\R O ^`S[Wc[ O\R ^]ab OP]dSOdS`OUS ]QQc^O\Qg `ObSa @S\ba O`S " ^S`QS\b VWUVS` T]` 3\S`Ug AbO`º`ObSR PcWZRW\Ua O\R # ^S`QS\b VWUVS`T]`:332QS`bWÆSRPcWZRW\Ua5`SS\]TÆQS PcWZRW\UaOZa]aSZZObO^`S[Wc[»OP]cb #^S`-­ QS\bT]`P]bV:332O\R3\S`UgAbO` ¼BS\O\ba O\R bVSW` P`]YS`a W\Q`SOaW\UZg c\RS`-­ abO\RbVOb[O\g]TbVSPS\SÆba]TU`SS\]TÆQS a^OQSa OQQ`cS b] bVS bS\O\b O\R O`S bVS`ST]`S caW\UacabOW\OPWZWbgOaOeOgb]RSbS`[W\SeVWQV ]TÆQSa^OQSÆbabVSW`\SSRa½aOga5O`g6]ZbhS` UZ]POZacabOW\OPWZWbg]TÆQS`Ob6W\SaO^`WdObSZg VSZR RSdSZ]^S` O\R ^`]^S`bg [O\OUS` eWbV O Z]\UabO\RW\UQ][[Wb[S\bb]PcWZRW\U]e\W\U O\R]^S`ObW\UU`SS\]TÆQSPcWZRW\Ua ¼;O`YSb Rg\O[WQa PSW\U eVOb bVSg O`S ^S]^ZS \Obc`OZZgO`SeWZZW\Ub]^Og[]`ST]`_cOZWbgO\R WT Wb¿a OQQSaaWPZS Æ\O\QWOZZg []`S ^S]^ZS O`S eWZZW\U b] Pcg _cOZWbg½ aOga @]P EOba]\ 13= ]T 3Q]BSQV 7\bS`\ObW]\OZ aS\W]` Q]\b`WPcb]` b] 5`SS\0WhQ][O\ROT]c\RS`]TbVS:332`ObW\U agabS[ ¼/ZbV]cUV bVS `S\b [WUVb PS VWUVS` T]` U`SS\a^OQSbVS]^S`ObW\UQ]abaO`SOZa]Z]eS` O\R bVca bVS \Sb ^`S[Wc[ b] bVS ]QQc^O\b Wa a[OZZS`bVO\]\S[WUVbW[OUW\S½ 6]ZbhS` QWbSa bOZS\b `SbS\bW]\ Oa O\]bVS` ^O`b ]T U`SS\ PcWZRW\Ua¿ OZZc`S ¼=c` QZWS\ba¿ \SeSab O\Rg]c\USabS[^Z]gSSaO`SRS[O\RW\UU`SS\ e]`Ya^OQSa½ 6]ZbhS` aOga ¼4]` bVS \SeSab S\b`O\ba W\b] bVS e]`YT]`QS OQbW\U acabOW\OPZg WaQ`WbWQOZ;O\g]T]c`bS\O\baaSS]QQc^O\QgW\ OU`SS\PcWZRW\UOaOb]]Zb]Obb`OQbO\RYSS^bVS P`WUVbSabO\R[]ab^`]RcQbWdSe]`YT]`QS½ Be]W\WbWObWdSaT`][bVSTSRS`OZU]dS`\[S\b»bVS `SdWaW]\]TbVS5S\S`OZAS`dWQSa/R[W\Wab`ObW]\ 5A/ U`SS\ ZSOaW\U UcWRSZW\Sa O\R >`SaWRS\b =PO[O¿a " PWZZW]\ 0SbbS` 0cWZRW\Ua 7\WbWObWdS» O`S ZWYSZg b] TcSZ []`S U`]ebV W\ U`SS\ ]TÆQS a^OQSW\ BVSTSRS`OZU]dS`\[S\bWaPgTO` bVS PWUUSab bS\O\b W\ bVS Q]c\b`g O\R bVS 5A/ VO\RZSaZSOaW\UT]`'![WZZW]\a_cO`STSSbEVWZS \]b O Q]RS ]` `SUcZObW]\ bVS 0SbbS` 0cWZRW\Ua 7\WbWObWdSWaZWYSZgb]TcSZU`]ebVW\bVSU`SS\PcWZR-­ W\U[O`YSbOaeSZZ/aEOba]\aOga(¼7b¿aRWTÆQcZb T]`O"PWZZW]\W\WbWObWdS\]bb][OYSO\W[^OQb½ BVS\c[PS`]TP]bV \SeO\RSfWabW\U PcWZRW\Ua`SUWabS`W\U T]`:332QS`bWÆQObW]\ R`]^^SRT`][ b] eVWQVeWZZ`SacZb W\OR`]^W\QS`bWÆSR U`SS\]TÆQSa^OQSW\ bVSgSO`b]Q][S Key Players: Citigroup. BVS Æ\O\QWOZ aS`dWQSa Q][^O\g VOa PSS\ ZSORW\U bVS QVO`US b] RSaWU\ O\R W[^ZS[S\b S\S`Ug STÆQWS\Qg Æ\O\Q-­ W\U b]]Za W\ bVS C\WbSR AbObSa 1WbW OZ]\U eWbV 2ScbaQVS 0O\Y O\R 8>;]`UO\ 1VOaS Wa Z]]YW\U b] Æ\O\QS S\S`UgSTÆQWS\b `Sb-­ `]Æba dWO O Æ\O\QWOZ dSVWQZS aW[WZO` b] bVOb S[^Z]gSRPgS\S`UgaS`dWQSaQ][^O\WSa Johnson Controls. / ZSORW\U ^`]dWRS` ]T S_cW^[S\b O\R aS`dWQSa T]` P]bV ^cP-­ ZWQ O\R ^`WdObSaSQb]` PcWZRW\Ua 8]V\a]\ 1]\b`]Za SO`\SR " PWZZW]\ W\ Wba 0cWZRW\U 3TÆQWS\Qg PcaW\Saa Rc`W\U ?" c^ " ^S`QS\bT`][ /ZZÆdSaSU[S\ba]TWba 0cWZRW\U3TÆQWS\QgPcaW\SaaW\Q`SOaSRT`][ b] ZSR Pg bVS 5Z]POZ E]`Y^ZOQS A]ZcbW]\aRWdWaW]\c^ "^S`QS\b © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 63 INSIDE LEED’S DISAPPOINTING NUMBERS 7\bS`dWSeeWbV@]PEOba]\13=3Q]BSQV7\bS`\ObW]\OZ GreenBiz: :332 T]` 3fWabW\U 0cWZRW\Ua :332 30=;aSS[ab]VOdSaZ]eSREVgWabVObRob Watson: 4W`ab bVS \c[PS` ]T PcWZRW\Ua Wa \]b W[^]`bO\b eVS\ UOcUW\U bVS W[^OQb ]T :332 7T eS eO\b b] UOcUS bVS W[^OQb S\dW-­ `]\[S\bOZZgO\RÆ\O\QWOZZgbVSQ]``SQb[SO-­ ac`S Wa a_cO`S T]]bOUS 0g bVWa [SOac`S bVS `SOZ WaacS»O\R bVS `SOZ RWaO^^]W\b[S\b»Wa bVOb bVS b]bOZ Ç]]` O`SO QS`bWÆSR RSQ`SOaSR Q][^O`SR b] @SUWab`ObW]\a ^S`T]`[SR aZWUVbZgPSbbS`»WbWaVO`Rb]PSRWaO^^]W\bSRWT O\gbVW\UU`]ea%^S`QS\bW\]\SgSO`»PcbbVS b`cbVWabVObbVSU`]ebVW\SfWabW\UPcWZRW\U`SU-­ Wab`ObW]\a O\R QS`bWÆQObW]\a \SSRa b] R]cPZS T]`bVS\SfbbV`SS]`T]c`gSO`aO\R[OW\bOW\ bVOb ZSdSZ ]T QS`bWÆQObW]\ O\R `SUWab`ObW]\ W\ ]`RS`b]O^^`]OQVbVSQO`P]\RW]fWRS`SRcQ-­ bW]\aaQWS\QSOU`SSa[cabVO^^S\ BVS`SQ]cZRPSO\g\c[PS`]TbVW\UaaZ]eW\U R]e\OR]^bW]\>`]XSQbabVObeS`SU]W\Ub]PS PcWZb\SeVOdSPSS\`S^c`^]aSRT]`c^U`ORW\U SfWabW\U PcWZRW\Ua eVWQV VOa RSZOgSR QS`bOW\ bW[SZW\Sa :O`US ^]`bT]ZW] V]ZRS`a bVOb eS`S U]W\U b] ^cb [cZbW^ZS PcWZRW\Ua W\b] bVS :332 d]Zc[SPcWZR ^`]U`O[ VOdS \]b gSb R]\S a] PSQOcaS ]T RSZOga W\ USbbW\U bVOb ^`]U`O[ ZOc\QVSR BVS PcWZRW\U [O`YSb OQ`]aa bVS P]O`R W\QZcRW\U SfWabW\U PcWZRW\U c^U`ORSa VOaOZa]PSS\OTTSQbSRPgbVSÆ\O\QWOZQ`WaWa GreenBiz: /`SbVS`S\Se`SUcZObW]\a]`PcWZR-­ W\U Q]RSa ]\ bVS V]`Wh]\ bVOb [WUVb OTTSQb U`SS\]TÆQSa^OQSWatson: :Oab gSO` bVS 7\bS`\ObW]\OZ 1]RS 1]c\QWZ ZOc\QVSR Wba 7\bS`\ObW]\OZ 5`SS\ 1]\ab`cQbW]\ 1]RS eVWQV ^cba U`SS\ Q]RS ZO\UcOUSObbVSÆ\US`bW^a]T^`]U`SaaWdSQ]RS ]TÆQWOZa e]`ZReWRS abO`bW\U W\ a^`W\U /A6@/3 &' IbVS bSQV\WQOZ Oaa]QWObW]\¿a aca-­ bOW\OPZS PcWZRW\U abO\RO`RK OZa] VOa PSS\ W\ bVS [O`YSb T]` OP]cb O gSO` \]e O\R ^S]^ZS O`SPSQ][W\U[]`STO[WZWO`eWbVWba]WbaV]cZR \]bPSb]]Z]\UPST]`SeSaSSbVSÆ`ab]TÆQWOZ OR]^bW]\]TbVSabO\RO`RESeWZZaSSOaWU\WÆ-­ QO\b W[^OQb T`][ bVS OR]^bW]\ ]T bVWa abO\-­ RO`RP]bVW\bS`[a]T`OWaW\UbVSÇ]]`T]`[W\W-­ [OZZg OQQS^bOPZS U`SS\ Q]\ab`cQbW]\ Oa eSZZ Oa^caVW\Ud]Zc\bO`gabO\RO`RaZWYS:332 GreenBiz: EVOb US\S`OZ b`S\Ra R] g]c aSS W\ U`SS\]TÆQSa^OQSWatson:7bWaRWTÆQcZbb]Æ\RObS\O\bZSOaS]` Q]\ab`cQbW]\ a^SQWÆQObW]\ T`][ O\g [OX]` Q]`^]`ObW]\bVObR]Sa\]bVOdSSf^ZWQWbUcWRS-­ ZW\Sa T]` a^OQS bVOb Wa SWbVS` :332QS`bWÆSR 3\S`Ug AbO`QS`bWÆSR ]` ¼PcWZb b] :332½ ;]ab ]TbVS[OX]`\SeQ]\ab`cQbW]\c\RS`eOgVOa a][Sa]`b]T3\S`UgAbO`]`:332QS`bWÆQObW]\ ObbOQVSR b] Wb BVWa Wa ZWYSZg b] R`WdS bVS SfWab-­ W\UPcWZRW\Uab]QYPSQOcaSPcWZRW\UabVObeS`S T]`[S`Zg ¼1ZOaa /½ O`S \] Z]\US` W\ bVWa QObS-­ U]`g^`W\QW^OZZgPSQOcaSbVSPcWZRW\UaQ][W\U ]\ZW\SVOdSO\S\dW`]\[S\bOZQS`bWÆQObW]\ GreenBiz: EVObSTTSQbeWZZbVS\Se5A/U`SS\ ZSOaW\UUcWRSZW\SaVOdS]\bVS]dS`OZZ[O`YSbWatson: / Q][[]\ `ST`OW\ bVOb 7 VSO` Wa bVOb bVS ]ZR bVQS\bc`g ab`cQbc`S ]T ZSOaSa RWaQ]c`OUSa bVS W\dSab[S\b W\ U`SS\ SWbVS` T`][ bVS bS\O\b aWRS ]` T`][ bVS ]e\S` aWRS /ZbV]cUVbVSW[^Sbcab]U]U`SS\Wa\]bab`WQbZg Æ\O\QWOZZSOaSab`cQbc`SabVObR]\]bOZZ]ebVS W\dSab[S\b b] PS `SQ]c^SR Pg bVS W\dSab]`» eVSbVS` Wb Wa bVS bS\O\b ]` bVS ZO\RZ]`R»QO\ ^cbOP`OYS]\bVS[]dSb]U]U`SS\BVSab`cQ-­ bc`W\U]TZSOaSR]Qc[S\bab]S\Q]c`OUSU`SS\ OQbW]\aQO\]\ZgPS\SÆbbVS[O`YSbOaOeV]ZS © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 GREEN POWER USE 64 LARGE-SCALE INSTALLATIONS ARE A BRIGHT LIGHT Percentage of all US electricity generation from non-hydropower renewable sources 2005 2006 2007 2008 2009 2010 2011* A]c`QS(CA3\S`Ug7\T]`[ObW]\/R[W\Wab`ObW]\ /a]TAS^bS[PS` What We Found:@S\SeOPZSS\S`UgabWZZ[OYSa c^XcabOa[OZZaZWdS`]TbVSb]bOZCAS\S`Ug^WS Pcb bVS _cO\bWbg VOa []`S bVO\ R]cPZSR aW\QS O\RbVS`ObS]TU`]ebVW\Q`SOaSRW\ What We Measured: "#$ ^S`QS\b b]bOZ CA ^]eS` US\S`ObW]\ Q][Sa T`][ \]\VgR`] `S\SeOPZSS\S`Ugc^T`]["^S`QS\bW\ POaSR]\RObOT`][bVSCA3\S`Ug7\T]`[ObW]\ /R[W\Wab`ObW]\ Why It Matters: 0caW\SaaSaO`SVSOdgQ]\ac[-­ S`a ]T S\S`Ug e]`ZReWRS /a `S\SeOPZS S\S`Ug a]c`QSa PSUW\ b] `S^ZOQS T]aaWZ TcSZºPOaSR S\S`Ug a]c`QSa QO`P]\ S[WaaW]\a eWZZ RSQZW\S /b bVS aO[S bW[S bVS U`SObS` bVS `S\SeOPZS S\S`Ug QO^OQWbg bVS PSbbS` bVS PcaW\Saa QOaS PSQ][SaT]`]\aWbS`S\SeOPZSS\S`UgOaeSZZOa cbWZWbgaQOZS^`]XSQbaOaQ]abaQ]\bW\cOZZgR`]^ What We’re Seeing:@S\SeOPZSS\S`UgW\abOZZO-­ bW]\aO`SabWZZTO`PSVW\ReVS`SbVSg\SSRb]PSb] abS[bVS`WaS]TU`SS\V]caSUOaSaPcbbVS[O`-­ YSbWa[Obc`W\UO\R aOe`O^WRU`]ebVW\bVS aSQb]` bVO\Ya ZO`USZg b] ^Zc[[SbW\U ^`WQSa T]` ^V]b]d]ZbOWQ>D^O\SZa BVS ^`WQS ]T ^]ZgaWZWQ]\ R`]^^SR &' ^S`QS\b PSbeSS\ 4SP`cO`g & O\R /cUcab 7\ ORRWbW]\ b] [OYW\U bVS PcaW\Saa QOaS ab`]\-­ US` T]` Q][^O\WSa b] ]e\ bVSW` a]ZO` agabS[a Oa ]^^]aSR b] aWU\W\U ^]eS` ^c`QVOaS OU`SS-­ [S\babVS\SeZgZ]e^`WQS]T>Da^c``SRdO`W]ca cbWZWbgaQOZS a]ZO` ^`]XSQba [O\g ]T eVWQV VOR PSS\ abOZZSR bVO\Ya b] bVS `SQSaaW]\ b] []dS T]`eO`R ¼BVS Q]ab `SRcQbW]\a bVOb O`S VO^^S\W\U VOdS O `SOZ [ObS`WOZ W[^OQb ]\ cbWZWbgaQOZS a]ZO` © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 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STATE OF GREEN BUSINESS 2012 66 BEST BUY AND THE NEW CONSUMER ENERGY MARKET 7\bS`dWSeeWbV<SWZ;Q>VOWZAS\W]`DWQS>`SaWRS\bO\R5S\S`OZ;O\OUS`0Sab0cg GreenBiz: G]cPSUO\aSZZW\U^ZcUW\QVO`UW\U abObW]\abVWagSO`»eVgNeil McPhail: ESaOeWbOaO\]^S\O`SOW\bVS ZOc\QV]TSZSQb`WQdSVWQZSaBVS`SeOaOZ]b]T Q]\ac[S` Q]\TcaW]\ O`]c\R QVO`UW\U bVS QV]WQSa OdOWZOPZS O\R bVS\ eV]¿a [g ^O`b-­ \S`T]`bVOb-ESVORbVS]^^]`bc\Wbgb]abS^ W\O\RÆZZbVOb\WQVSVSZ^W\UQcab][S`a\OdW-­ UObS bVS Q]\TcaW]\ O\R [OYS U]]R QV]WQSa =\S]TbVSbVW\UaeSR]Ob0Sab0cgWaSRcQObS Q]\ac[S`a O`]c\R bSQV\]Z]Ug O\R QV]WQSa eS VSZ^ b] RS[gabWTg bVW\Ua O ZWbbZS BVOb¿a bVS aO[S eVSbVS` g]c¿`S bOZYW\U OP]cb \Se []PWZSbSQV\]Z]Ug]`\SeQZSO\bSQV\]Z]Ug GreenBiz: 7aWb^]aaWPZSeS¿ZZaSS0Sab0cgaSZZ-­ W\Ua]ZO`O\ReW\RagabS[aOba][S^]W\bMcPhail: ESVSO`_cSabW]\aO`]c\Ra]ZO`O\R eW\ROZZbVSbW[S7bVW\YbVS`SVOaPSS\[]`S O\R[]`SQc`W]aWbgZObSZgPSQOcaSbVSabO`bc^ Q][[c\Wbg VOa Q`SObSR bVWa U`]c\RaeSZZ ]T ]^^]`bc\Wbg eWbV RWTTS`S\b Æ\O\QS []RSZa BVS`S¿a O b`S[S\R]ca O[]c\b ]T W\bS`Sab ES¿`S dS`g W\bS`SabSR W\ c\RS`abO\RW\U ]c` Qcab][S`a¿\SSRaO\RQ]\abO\bZgZ]]YW\UT]` eOgab]TcZÆZZbVS[ GreenBiz: EVOb VOa bVS `SQS^bW]\ PSS\ b] bVSV][SS\S`UgRS^O`b[S\bag]c¿`S^WZ]bW\U W\bV`SS0Sab0cgab]`SaMcPhail: 1]\ac[S` W\bS`Sab Wa ab`]\US` bVO\ eS W\WbWOZZg O\bWQW^ObSR O\R bVOb W\bS`Sab VOa a] TO` PSS\ R`WdS\ Pg O Q]c^ZS bVW\Ua 4W`ab bVS`S O`S a][S Q]]Z \Se bSQV\]Z]UWSa ]cb bVS`S ZWYS bVS <Sab :SO`\W\U BVS`[]abOb. 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ORGANIC AGRICULTURE STATE OF GREEN BUSINESS 2012 SALES RISING FASTER THAN CONVENTIONAL FOODS Sales of US organic food, in million $ consumer sales; percentage of total food sales A]c`QS(CA2S^O`b[S\b]T/U`WQcZbc`S What We Found: /TbS` aZ]eW\U eWbV bVS 5`SOb @SQSaaW]\bVS[O`YSbT]`]`UO\WQT]]RaPSUO\ b]QZW[P]cb]TOb`]cUVRc`W\U What We Measured: =`UO\WQT]]RaOZSa`]aS%% ^S`QS\bW\ OQQ]`RW\Ub]bVS=`UO\WQB`ORS /aa]QWObW]\¿a =`UO\WQ7\Rcab`gAc`dSg Why It Matters:/U`WQcZbc`SOQQ]c\baT]``]cUVZg %^S`QS\b]TCAU`SS\V]caSUOaS[WaaW]\aPcb ]`UO\WQ TO`[W\U ^`OQbWQSa VSZ^ `SRcQS bVOb W[^OQb W\ O \c[PS` ]T eOga acQV Oa Od]WRW\U ag\bVSbWQ ^SabWQWRSa O\R TS`bWZWhS`a O\R bVSW` Oaa]QWObSR S[WaaW]\a A]WZ W\ ]`UO\WQ TO`[ZO\R Wa OZa] PSbbS` Ob `SQgQZW\U ]`UO\WQ [ObbS` O\R Q]\aS`dW\U \cb`WS\ba bVO\ a]WZ ]\ Q]\dS\bW]\OZ TO`[aeVWQV[SO\aWbaS_cSabS`a[]`SQO`P]\ =`UO\WQ ^`OQbWQSa OZZ]e ZSaa \Wb`ObSa b] ZSOQV W\b] U`]c\ReObS` W[^`]dS PW]RWdS`aWbg W\ P]bV Ç]`OO\RTOc\OcaS[]`SS\S`UgSTÆQWS\bTO`[-­ W\UagabS[aO\R`SRcQSa]WZS`]aW]\ What We’re Seeing: CA aOZSa ]T ]`UO\WQ T]]R U`Se Pg \SO`Zg & ^S`QS\b Rc`W\U aOga bVS =`UO\WQ B`ORS /aa]QWObW]\ =B/ O [S[PS`-­ aVW^POaSRPcaW\SaaOaa]QWObW]\T]`bVS]`UO\WQ W\Rcab`g W\ <]`bV /[S`WQO 2c`W\U bVS aO[S ^S`W]R ]dS`OZZ T]]R aOZSa W\ bVS C\WbSR AbObSa Q`OeZSRObXcab$^S`QS\b»bVSaZ]eSabU`]ebV W\ bVS ^Oab RSQORS =`UO\WQ T`cWba O\R dSUSbO-­ PZSa OQQ]c\bSR T]` !'% ^S`QS\b ]T bVS b]bOZ ]`UO\WQT]]RU`]ebVO\R ^S`QS\b]TOZZCAT`cWb O\RdSUSbOPZSaOZSaeVWZS]`UO\WQROW`gU`SePg '^S`QS\bW\ OQQ]c\bW\UT]`$^S`QS\b]TOZZ ROW`g aOZSa 1][PW\SR bVSaS be] ]`UO\WQ aSU-­ [S\ba`S^`SaS\b"#PWZZW]\W\aOZSa <]bb]]aVOPPgPcbabWZZbVS 'PWZZW]\]`UO\WQ T]]R O\R \]\T]]R [O`YSb `S^`SaS\ba Xcab " ^S`QS\b ]T OZZ OU`WQcZbc`S ^`]RcQba /aWRS T`][ O TSe bWbO\a acQV Oa bVS ]`UO\WQ ROW`g Q]]^ =`UO\WQDOZZSgbVSW\Rcab`gWaabWZZXcabOa^`]cb ;]`SbVO\$^S`QS\b]TbVS=B/¿ab`ORS[S[-­ bers are small businesses. 0cbbVSW\Rcab`g¿aU`]ebVaV]eabVObWbWaeW\\W\U VSO`baO\R[W\Ra=`UO\WQDOZZSg¿a13=5S]`US AWS[]\aOgabVSQc``S\bac`USW\]`UO\WQaaOZSa © 2012 GreenBiz Group Inc. 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May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 67 STATE OF GREEN BUSINESS 2012 68 VOa[cQVb]R]eWbVbVSW\Rcab`g¿a]cb`SOQVb] g]c\U TO[WZWSa»a^SQWÆQOZZg b] g]c\U []bVS`a []`S ]T eV][ O`S QV]]aW\U b] TSSR bVSW` QVWZ-­ R`S\]`UO\WQT]]R 7\ ORRWbW]\ b] VSOZbVg aOZSa bVS`S¿a O U`]eW\U P]Rg]TSdWRS\QSbVOb]`UO\WQOU`WQcZbc`SQO\» RSa^WbS Q]\dS\bW]\OZ eWaR][»PS aQOZSR c^ S\]cUV b] [SSb UZ]POZ T]]R RS[O\R 4W\RW\Ua ]T bVS :]\UBS`[ /U`]SQ]Z]UWQOZ @SaSO`QV 3f^S`W[S\b O !gSO`]ZR abcRg `c\ Pg bVS 7]eO AbObS C\WdS`aWbg¿a :S]^]ZR 1S\bS` T]` AcabOW\OPZS /U`WQcZbc`S aV]e Q][^O`OPZS gWSZRa W\ ]`UO\WQ O\R Q]\dS\bW]\OZZg`OWaSR Q][[]RWbgQ`]^a >ZcabVS`SO`Sb`]cPZW\UaWU\abVObQ]\dS\bW]\OZ TO`[W\Ub]]ZaO`SPSQ][W\UZSaacaSTcZ(ESSRa O`S PSQ][W\U `SaWabO\b b] ^]bS\b VS`PWQWRSa O\R W\aSQba O`S abO`bW\U b] aV]e b]ZS`O\QS T]` US\SbWQOZZg S\UW\SS`SR ^ZO\ba ZWYS ;]\aO\b]¿a Q]`\ /\R `SaSO`QV Wa acUUSabW\U bVOb ]`UO\WQ TO`[W\U agabS[a O\R PSab ^`OQbWQSa ZWYS W\bS-­ U`ObSR^Sab[O\OUS[S\bQO\`SRcQSVO`[T`][ ^SabaO\ReSSRaW\OQVS[WQOZT`SS[O\\S` 2Sa^WbSbVSW\Rcab`g¿aU`]ebVObbOW\W\UOQ`SOUS T]` ]`UO\WQ TO`[W\U Wa abWZZ O PWU QVOZZS\US aOga AWS[]\ ¼3bVO\]Z VOa aVWTbSR bVS Rg\O[WQa ]T TSSRO\RZWdSab]QYES¿`SaSSW\U"^S`QS\b]T Q]`\IU`]e\W\bVSC\WbSRAbObSaKU]W\Ub]SbVO-­ \]ZO\RbVObVOa`OWaSRZO\R`S\bb`S[S\R]caZg BVWaWaO`SOZQVOZZS\UST]`^S]^ZSZ]]YW\Ub]USb W\b] ]`UO\WQ TO`[W\U½ VS aOga ORRW\U bVOb b] Q]c\bS`OQbbVOb=`UO\WQDOZZSgb`WSab]Q]\\SQb ZO\RZ]`Ra eV] eO\b bVSW` ZO\R TO`[SR ]`UO\W-­ QOZZg eWbV e]cZRPS ]`UO\WQ TO`[S`a eV] VOdS PSS\^`WQSR]cbPgZO\RQ]aba /\]bVS``Sa]c`QSAWS[]\aOgaWaOQ`SOUSQ][-­ W\U ]cb ]T bVS CA2/¿a 1]\aS`dObW]\ @SaS`dS >`]U`O[c\RS`eVWQVbVSOUS\Qg^Oga`S\bT]` OQ`SOUS OZ]\U ab`SO[a O\R `WdS`a BVS ZO\R Wa ^ZO\bSR eWbV U`OaaSa O\R b`SSa eVWQV `SRcQS S`]aW]\ `SbOW\ \cb`WS\ba O\R ^`]dWRS dOZcOPZS VOPWbObT]`eWZRZWTS/aZO\RWaQgQZSR]cb]TbVOb ^`]U`O[ Wb¿a ^`W[SR T]` caS `OWaW\U ]`UO\WQ Q`]^a ¼7b¿a ]c` X]P b] b`g b] U`OP bV]aS OQ`Sa½ aOgaAWS[]\¼0cbWbe]cZRPSU]]RWTbVSU]dS`\-­ [S\bQ]cZRS\Q]c`OUSbVObYW\R]TbVW\U½ What’s Next:7\ acabOW\OPZSTO`[W\UORd]-­ QObSaW\TOQbbVSeV]ZSOU`WQcZbc`SaSQb]`eS`S QOcUVb Pg ac`^`WaS eVS\ ZSUWaZOb]`a ^caVSR T]` O\OQQSZS`ObSRaQVSRcZSb]`S\SebVS4O`[0WZZ O[OaaWdS^WSQS]TZSUOZe`O\UZW\UbVObWac^T]` `S\SeOZ W\ /Rd]QObSa QOZZSR \SU]bWObW]\a aSQ`SbWdS O\R e]``WSR bVOb TO`[ ^`]U`O[a bVOb PS\SÆb a[OZZ ^`]RcQS`a e]cZR PS OfSR Pg bVS Ac^S` 1][[WbbSS bOaYSR eWbV QcbbW\U b`WZZW]\a T`][bVSCARSÆQWb BVS`S¿aOU`]eW\U P]Rg]TSdWRS\QSbVOb ]`UO\WQOU`WQcZbc`SQO\ PSaQOZSRc^S\]cUV b][SSbUZ]POZT]]R RS[O\R BVS Q][[WbbSS TOWZSR b] R] O\gbVW\U O\R \]e ]`UO\WQTO`[W\UORd]QObSaacQVOabVS=`UO\WQ 4O`[W\U@SaSO`QV4]c\RObW]\=4@4O`SUSO`-­ W\Uc^T]`OÆUVbW\ b]^`]bSQbbVSTc\RW\U bVOb ac^^]`ba ]`UO\WQ QS`bWÆQObW]\ `SaSO`QV abO\RO`RaQ`]^W\ac`O\QSO\RRObOQ]ZZSQbW]\ BVS4O`[0WZZWaQ`WbWQWhSRT]`TOd]`W\UQ][[]R-­ Wbg Q`]^a O\R 0WU /U bV`]cUV Wba acPaWRWSa ^`]-­ U`O[=4@4O\R]bVS`U`]c^a^]W\bb]bVSab`]\U U`]ebV]TbVS]`UO\WQW\Rcab`gWba`]ZSOaOX]Pa S\UW\S O\R T]`SQOaba bVOb aV]e RS[O\R T]` ]`UO\WQaeWZZ]cbab`W^ac^^ZgW\bVSQ][W\UgSO`a Oa `SOa]\a bVS W\Rcab`g aV]cZR `SQSWdS []`S U]dS`\[S\bPOQYW\U © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 69 ORGANIC ISN’T ENOUGH; HERE’S WHAT REALLY MATTERS 0g/`ZW\EOaaS`[O\ EVObeSSObVOaO[OX]`W[^OQb]\bVSSQ]\-­ ][gO\RbVS^ZO\Sb(BVSUZ]POZT]]RO\ROU`W-­ QcZbc`S W\Rcab`g caSa OP]cb O _cO`bS` ]T OZZ O`OPZS ZO\R Wa `Sa^]\aWPZS T]` ^S`QS\b ]T U`SS\V]caSUOaS[WaaW]\aO\RT]]R^`]RcQ-­ bW]\ O\R aS`dWQS S[^Z]ga OP]cb ]\S PWZZW]\ ^S]^ZS[O\g]TeV]ZWdSW\^]dS`bg EVWZS W\bS`Sab W\ T]]R QV]WQSa»eVS`S Wb Q][Sa T`][ V]e Wb¿a U`]e\ eV] U`Se Wb» W\Q`SOaSa Ob ZSOab W\ bVS C\WbSR AbObSa O\R 3c`]^SQ]\ac[S`aO`SQSRW\U[]`S]TbV]aS QV]WQSab]PcaW\SaaSaPgSObW\UTSeS`V][S Q]]YSR[SOZa;OYW\U[]`S]TbV]aSQV]WQSa VOa PSS\ O PWU ]^^]`bc\Wbg T]` bVS T]]R aS`-­ dWQSW\Rcab`gO\RQ][^O\WSaZWYSA]RSf]]\S ]TbVSe]`ZR¿aZSORW\U^`]dWRS`a]TQ]\b`OQbSR aS`dWQSa b] PcaW\Saa O\R W\abWbcbW]\a W\QZcR-­ W\UT]]RaS`dWQSA]RSf]\]eaS`dSaOP]cb# [WZZW]\ ^S]^ZS O ROg UZ]POZZg W\QZcRW\U ' [WZ-­ ZW]\[SOZaW\bVSC\WbSRAbObSaOZ]\S 7\ % A]RSf] PSUO\ O \Se QVO^bS` W\ Wba O^^`]OQV b] acabOW\OPWZWbg Sa^SQWOZZg W\ T]]R aS`dWQS]^S`ObW]\a7b`SQ]U\WhSRbVObWbaOPWZ-­ Wbg b] W[^OQb bVS VSOZbV ]T bVS ^ZO\Sb bVS ^S]^ZSWbaS`dSaO\RbVSQ][[c\WbWSaeVS`S Wb ]^S`ObSa eOa bWSR b] Wba ]dS`OZZ ]^S`ObW]\a 7baW[^OQbO\R]^^]`bc\WbgZWSaW\bVS^c`QVOa-­ W\UQV]WQSa[ORS]\PSVOZT]TbVS[WZZW]\a]T ^S]^ZSWbaS`dSaO\RWbaOPWZWbgb]T]QcabV]aS QV]WQSab]RSZWdS`U`SObS`S\dW`]\[S\bOZO\R a]QWOZ PS\SÆba 4]` SfO[^ZS A]RSf] T]c\R bVSQO`P]\T]]b^`W\bT`][OQ]c^ZS]TWbS[a» PSSTO\RQVSSaS»eOaU`SObS`bVO\S[WaaW]\a T`][ OZZ ]TÆQS b`OdSZ O\R ÇSSb ]^S`ObW]\a W\ <]`bV/[S`WQOQ][PW\SR 7\WbWObWdSa ZWYS ;SObZSaa ;]\ROga eVWQV ^`]-­ []bSa O RWSb W\QZcRW\U []`S ^ZO\bPOaSR T]]Ra O\R TSeS` O\W[OZ ^`]bSW\a VOa PSS\ ]\S ]T bVS SO`Zg acQQSaaSa b]eO`R ]c` U]OZ A]VOdSSTT]`bab]^`][]bSacabOW\OPZg^`]-­ RcQSR aSOT]]R b`]^WQOZ ^`]RcQba O\R ZWdS-­ ab]QY 3OQV VOa RWTTS`S\b Q]\QS`\a T`][ a^SQWSaSfbW\QbW]\b]`ST]`SabObW]\b]`SRcQ-­ W\U[SbVO\SS[WaaW]\aA]PgZ]]YW\U]\ZgOb QS`bWÆSR ]`UO\WQ T]]R ]\S e]cZR [Waa bVS QVO\USaA]RSf]Wab`gW\Ub]OQVWSdS 1S`bWÆSR ]`UO\WQ ^c`QVOaSa `SÇSQb acQQSaa W\ bVS ]ZRS` O^^`]OQV b] aSZZW\U U`SS\ ^`]R-­ cQbaOZ]\UaWRS^`]RcQbaeVS`SacabOW\OPWZWbg Wa\¿b]\bVSW\U`SRWS\bZWabBVOb¿aOaVWTb]bVS` W\Rcab`WSaVOdS[]dSRbV`]cUVO\RbVST]]R O\ROU`WQcZbc`SaSQb]`Wa\]ebOYW\U]\ C\bWZ % ¼acabOW\OPZS½ T]]R aS`dWQS eOa O\ ]^bW]\ OdOWZOPZS b] QZWS\ba O\R Qcab][-­ S`a b] QV]]aS Pcb RWR\¿b ZSdS`OUS A]RSf]¿a \ObW]\OZO\RUZ]POZ^c`QVOaW\U^]eS`2W\W\U formats like >:/<Wb»eVWQV T]QcaSR ]\ QS`-­ bWÆSR ]`UO\WQ O\R \Obc`OZ W\U`SRWS\ba»[W`-­ `]`SRSO`ZWS`b`S\RaW\U`SS\[O`YSbW\U(PSb-­ bS`^`]RcQbaOdOWZOPZSObOVWUVS`^`WQST]`O \WQVS[O`YSbPcb\]bO\W\\]dObW]\]`R`WdS` ]TQVO\USW\]c`PcaW\Saa ;]dW\U T]`eO`R bVS abObS ]T U`SS\ PcaW\Saa W\bVST]]RO\ROU`WQcZbc`SaSQb]`eWZZ\SSRb] Z]]Y Ob []`S Q][^ZSf W\RWQOb]`a ]T acQQSaa ZWYS W[^`]dW\U T]]R ^`]RcQbW]\ ^`OQbWQSa W\ Q]\dS\bW]\OZ ]^S`ObW]\a O\R Q`SObW\U \Se [O`YSb]^^]`bc\WbWSaT]`a[OZZO\R[WRaWhSR ^`]RcQS`abVObOZa]O`S^`]dWRW\USQ]agabS[ aS`dWQSaPgW[^`]dW\UeObS`_cOZWbg`SPcWZR-­ W\Ua]WZO\R`Sab]`W\UeWZRZWTSVOPWbOb Arlin Wasserman is a partner at Changing BOabSa O\R O TSZZ]e Ob bVS /a^S\ 7\abWbcbS 4`][ % VS eOa DWQS >`SaWRS\b T]` Sustainability at Sodexo. © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 PACKAGING INTENSITY 70 EFFICIENCIES ARE FLATTENING OUT Thousand of tons of packaging material per billion dollars of GDP 5.09 4.90 4.59 4.57 4.34 2006 2007 2008 2009 2010 A]c`QS(5`SS\0Wh5`]c^`SaSO`QV What We Found: @SbOWZ ^OQYOUW\U VOa U]bbS\ ZWUVbS` O\R a[OZZS` ]dS` bVS ZOab aSdS`OZ gSO`a Pcb O\ W\Q`SOaS W\ aSQ]\RO`g ^OQYOUW\U»caSR W\ eV]ZSaOZS RWab`WPcbW]\ O\R SQ][[S`QS aOZSa»VOaVSZ^SRR`WdSc^b]bOZ[ObS`WOZcaST]` ^OQYOUW\U What We Measured: >OQYOUW\U [ObS`WOZ W\bS\-­ aWbg U`Se # ^S`QS\b W\ »O RWaO^^]W\bW\U QVO\UST`][abSORgRSQZW\Sa]dS`bVS^`SdW]ca #gSO`aESQ]ZZSQbSRRObOaV]eW\UbVS^`]RcQ-­ bW]\]T^O^S`^ZOabWQO\ROZc[W\c[T]`^OQYOU-­ W\UW\bVSC\WbSRAbObSab]RSbS`[W\SbVSO[]c\b ]T^OQYOUW\UcaSRbVS\eS\]`[OZWhSbVWaPOaSR ]\bVSU`]aaR][SabWQ^`]RcQb Why It Matters: /P]cbObVW`R]TeVObg]c¿ZZÆ\R W\ O ZO\RÆZZ Wa ^OQYOUW\U O\R PcaW\SaaSa O`S bVS]\Sa^`]RcQW\UWbEVWZSeS\SSRSTT]`bab] W[^`]dS`SQgQZW\UeSOZa]\SSRZSaa]TbVSabcTT b]PSUW\eWbVEWbVa][S^`]RcQbaacQVOaaW\-­ UZSaS`dSPSdS`OUSQ]\bOW\S`abVS^OQYOUW\UWa a][SbW[SabVSPWUUSabQ]\b`WPcb]`b]WbaQO`P]\ footprint. What We’re Seeing:4`][ #bV`]cUV ' eS eObQVSR ^OQYOUW\U W\bS\aWbg RSQ`SOaS aZ]eZg Pcb ac`SZg :WUVbeSWUVbW\U bVS ^`OQbWQS ]T `SRcQW\U bVS O[]c\b ]T [ObS`WOZ \SSRSR b] ^`]RcQS O UWdS\ ^OQYOUW\U bg^S eOa O PWU `SO-­ a]\ 7b¿a PSS\ bVS Z]eVO\UW\U T`cWb T]` [O\c-­ TOQbc`S`a eV] eO\b b] ZWUVbS\ bVSW` ^OQYOUW\U Z]OR 9`OTb 4]]Ra T]` SfO[^ZS caSR Wb Oa ^O`b ]T O ZO`US` STT]`b bV`]cUV eVWQV Wb `SRcQSR Wba ^OQYOUW\UW\bS\aWbgPg [WZZW]\b]\aPSbeSS\ #O\R ¼AW\QSeSe]`Y]\dO`W]ca^`]XSQba`SZObSRb]bVS a]c`QW\U]T[ObS`WOZabVSW`RSaWU\O\RS\R]TZWTS bVS eSWUVb `SRcQbW]\ eS¿dS OQVWSdSR Wa POaSR ]\ O Q][PW\ObW]\ ]T ^`]XSQba½ aOga @WQVO`R 0cW\] a^]YSa^S`a]\ T]` 9`OTb 4]]Ra ¼;O\g ]T bVS^`]XSQbaO`SR`WdS\PgV]eeS¿dS¾RSaWU\SR ]cb eOabS¿ Pg `SRcQW\U bVS O[]c\b ]T ^OQYOU-­ W\U[ObS`WOZ\SSRSRW\O^O`bWQcZO`RSaWU\=\QS W[^ZS[S\bSR bVWa ORRa c^ ]dS` bW[S /\]bVS` [SbV]RWaOZbS`W\UbVSa]c`QW\U]T]c`^OQYOUW\U [ObS`WOZaacQVOa[]dW\UT`][UZOaab]^ZOabWQ ]`b]OQ][^]aWbS^O^S`P]O`RQO\WabS`½ © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 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STATE OF GREEN BUSINESS 2012 72 A PROGRESS REPORT ON WALMART’S SUSTAINABLE PACKAGING SCORECARD 0g@]\OZRAOaW\SAS\W]`2W`SQb]`]T>OQYOUW\UEOZ[O`b /a bVS e]`ZR¿a ZO`USab `SbOWZS` EOZ[O`b¿a OQbW]\a QO\ R`WdS bV`]cUV]cb ]c` W\Rcab`g O[]\U [O\cTOQbc`S`a O\R OZ]\U ]c` UZ]POZ ac^^Zg QVOW\ BVSaS ac^^ZWS`a aVO`S ]c` dWaW]\ O\R c\RS`abO\R V]e [cQV eS dOZcS bVS S\dW`]\[S\b O\R bVSg O`S bOYW\U abS^a b]`SRcQSbVSW[^OQb]TbVSW`^OQYOUW\UBVSg VOdS `SQ]`RSR ^OQYOUW\U RSbOWZa T]` ]dS` $# WbS[a W\QZcRW\U EOZ[O`b W\V]caS O\R\ObW]\OZP`O\RaW\]c`acabOW\OPZS^OQY-­ OUW\UaQ]`SQO`RZOc\QVSRW\ & =\S]T]c`U]OZaWab]`SRcQSbVSS[WaaW]\a]T U`SS\V]caSUOaSabVOb`SacZbT`][^OQYOUW\U bVS^`]RcQbaeSaSZZES¿`S[SOac`W\UbVSaS W[^`]dS[S\baO\RQ][^O`W\UQc``S\bS[Wa-­ aW]\a^S`c\Wb]T^`]RcQbb]bVSW[^`]dS[S\ba bVOb O \Se ^OQYOUS e]cZR ^]bS\bWOZZg P`W\U Many of our largest opportunities involve not Xcab^OQYOUW\UPcb]c`S\bW`S\Sbe]`Y]TRWa-­ b`WPcbW]\ Z]UWabWQa O\R W\ab]`S ]^S`ObW]\a O\RbVS`SacZbaQO\PSTO``SOQVW\UBVWabg^S ]TV]ZWabWQO\OZgaWaVOaVSZ^SRR`WdS^OQYOUW\U `SRcQbW]\aOQ`]aa]c`ab]`SaO\RQZcPa( ESZOc\QVSRO\SeP]bbZST]`]c`^`WdObS ZOPSZ=OY:SOTeW\S7beSWUVa #^S`QS\b ZSaabVO\bVSQc``S\bP]bbZSeVWQVZ]eS`a aVW^^W\U Q]ab aOdSa $% b]\a ]T UZOaa T`][ ZO\RÆZZa O\R W\ aOdW\Ua ^S` P]bbZSbVObWa^OaaSROZ]\Ub]Qcab][S`a ES ^O`b\S`SR eWbV ]c` b]g ac^^ZWS`a b] `S[]dS bVS T`cab`ObW\U eW`S bWSa ]TbS\ caSRb]aSQc`SOb]gW\Wba^OQYOUW\UBVS eW`SbWSaVOdSPSS\`S^ZOQSReWbVO[cQV PSbbS`]^bW]\»^O^S`ab`W\U[ORS]T ^S`QS\b`SQgQZOPZS^cZ^»eVWQV`SacZbaW\ SZW[W\ObW\U]dS`OPWZZW]\TSSb]TeW`SbWSa bVObe]cZRSdS\bcOZZgS\Rc^W\ZO\RÆZZa 0g e]`YW\U eWbV ]c` 5`SOb DOZcS g]Uc`b ac^^ZWS`b]`SaVO^SQ]\bOW\S`aO\RaVWTb T`][ O aW\UZSaS`dS Q]\bOW\S` b] O T]c` ^OQYeS`SRcQSRaVW^^W\UQ]abaaOdW\U OP]cb [WZZW]\ UOZZ]\a ]T RWSaSZ TcSZ O\\cOZZgeVWZSSZW[W\ObW\UbVSS_cWdOZS\b ]T"&UO`POUSb`cQYZ]ORa]T^OQYOUW\U ESQVO\USRbVSRW[S\aW]\a]\OaS`WSa ]TW\ab]`ST]]RaS`dWQSWbS[a»bVW\YdSU-­ SbOPZS b`Oga»bVOb W[^`]dSR ]c` T`SWUVb STÆQWS\Qg Pg '$ ^S`QS\b O\R aVSZT ab]QYW\USTÆQWS\QgPgVOZT`SRcQSR1=2 S[WaaW]\a Pg %$# ^]c\Ra O\R Qcb W\^`]QSaa aQ`O^ [ObS`WOZa Pg $ ' ^]c\RaOgSO` ES¿dS T]c\R a^SQWÆQ eOga b] SZW[W-­ \ObS c\\SSRSR ^OQYOUW\U Q][^]\S\ba O\R aW[^ZWTg bVS eOg ]c` ^`]RcQba O`S aVW^^SR O\R eS¿dS OQVWSdSR [cZbW[WZ-­ ZW]\R]ZZO`aOdW\UaW\OdO`WSbg]T]c`VWUV-­ Sabd]Zc[S^`]RcQbQObSU]`WSa / aSQ`Sb ]T eVOb eS O`S R]W\U Wa bVWa( BVS []ab[SO\W\UTcZW[^`]dS[S\baeSO`S[OY-­ W\U O`S bV]aS bVOb O^^SOZ b] ]c` Q]\ac[S`a O\RR]OPSbbS`X]P]TRSZWdS`W\UVWUV_cOZWbg ^`]RcQbab]bVSW`V][SaEVS\]c`Qcab][-­ S`a QO^bc`S bVS W[^OQb ]T bVSaS ^OQYOUW\U W[^`]dS[S\ba W\ bVSW` ]e\ ZWdSa eVSbVS` bV`]cUVO^`WQS`SRcQbW]\ObaVSZT]`bV`]cUV PSbbS`^S`T]`[O\QSW\bVSW`V][SabVSgO`S [cQV[]`SZWYSZgb]`SeO`R]c`OQbW]\aeWbV bVSW``S^SOb^c`QVOaSa :WYSeWaS eVS\ bVSaS QVO\USa R`WdS ]^S`O-­ bW]\OZ aOdW\Ua O\R ZOP]` STÆQWS\Qg W\ ]c` ab]`SaeSR`WdSacabOW\OPWZWbg`WUVbb]bVSP]b-­ tom line. © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 PAPER USE AND RECYCLING 73 SOME RECENT IMPROVEMENTS ARE ERASED Thousands of tons of paper per billion dollars of GDP 11 10 9.77 9.16 9 8.58 8.56 8.28 8.31 8 7.88 7.76 7.33 7 6.79 6.13 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 6.20 2010 A]c`QS(/[S`WQO\4]`Sab>O^S`/aa]QWObW]\ What We Found: >O^S` caS VOa PSS\ ]\ bVS RSQZW\S T]` gSO`a Pcb Wb `SP]c\RSR aZWUVbZg W\ @SQ]dS`g `ObSa Q]\bW\cSR bVSW` c^eO`R [O`QVV]eSdS` What We Measured:EScaSR$ b]\a]T^O^S` ^S` PWZZW]\ R]ZZO`a ]T 52> W\ OQQ]`RW\U b] bVS /[S`WQO\ 4]`Sab >O^S` /aa]QWObW]\ /4>/ BVOb¿a c^ aZWUVbZg T`][ $! b]\a W\ 'PcbeS`SQZOW[SR[]`S]TbVOb^O^S`bVO\ SdS`eWbVO$!#^S`QS\b`SQ]dS`g`ObS Why It Matters: 2Sa^WbS ORdO\QSa W\ RWUWbOZ e]`YÇ]e ^O^S` abWZZ VOa Wba ^ZOQS W\ bVS ]TÆQS OaeSZZOaW\bVSTOQb]`gB]ROgbVS/4>/SabW-­ [ObSa bVOb ^O^S` [OYSa c^ OP]cb # ^S`QS\b ]T bVS \ObW]\¿a [O\cTOQbc`W\U 52> @SRcQW\U eOabS]T]TÆQS^O^S`^OQYOUW\U[ObS`WOZaO\R ^O^S`^`]RcQbaO`SOZZPcaW\Saa`SZObSRWaacSa O\R USbbW\U ^O^S` ]cb ]T bVS eOabS ab`SO[ Wa O aWU\bVObQ][^O\WSaO`S^OgW\UObbS\bW]\b]bVSW` [ObS`WOZcaSObbVS]TÆQS»O\RW\bVSW`^`]RcQba What We’re Seeing: =dS` bVS ^Oab ! gSO`a ^O^S` W\bS\aWbg»^O^S` caS ^S` PWZZW]\ R]ZZO`a ]T 52>»VOa RSQZW\SR abSORWZg O\R `SQgQZW\U `ObSa VOdS `WaS\ aW[cZbO\S]caZg [SO\W\U bVOb ZSaa^O^S`WaPSW\UcaSRO\RSdS\ZSaa]TeVOb¿a caSRWaU]W\UW\b]ZO\RÆZZa0cb aOeOZSdSZ-­ W\U]TT]T`SQ]dS`g`ObSaO\ROaZWUVbW\Q`SOaSW\ ^O^S`W\bS\aWbgEVSbVS`bVWaWabVSPSUW\\W\U]T bVS^ZObSOceS^`SRWQbSRW\ZOabgSO`¿a`S^]`b]` Xcab O PZW^ `S[OW\a b] PS aSS\ :WYSZg Wb¿a Xcab O blip. © 2012 GreenBiz Group Inc. 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STATE OF GREEN BUSINESS 2012 74 BVS SQ]\][g VOa VOR O ^`]T]c\R W[^OQb ]\ \SO`ZgSdS`gW\RWQOb]`W\]c`aSb]dS`bVSZOabTSe gSO`aO\R^O^S`Wa\]SfQS^bW]\>O^S`caSVOa abSORWZg R`]^^SR W\ U]]R SQ]\][WQ bW[Sa Oa eSZZOaPORbV]cUVOTbS`bVS`SQSaaW]\]T O\R !bVS`SeOaOaW[WZO`c^bWQYW\ "7b aSS[aZWYSZgbVS\bVObW\bS\aWbgeWZZaV`W\YOUOW\ W\bVSQ][W\UgSO`a Xcab `SaWRS\bWOZ [O`YSba O\R W\b] Q][[S`QWOZ [O`YSba eVS`S ^O^S` [OYSa c^ O VWUVS` ^S`-­ QS\bOUS ]T bVS eOabS ab`SO[ BVOb Q]cZR VSZ^ P]]ab`SQ]dS`g`ObSaW\bVSQ][[S`QWOZaSQb]` ac^^]`bW\UQ]\bW\cSR^`]U`Saa]\]c`W\RWQOb]` W\bVSgSO`aOVSOR What to Look For: /aT]`Q]ZZSQbW]\`SQgQZS`aO\R^O^S`[O\cTOQ-­ bc`S`aP]bV^]W\bb]O\W\Q`SOaSW\aW\UZSab`SO[ `SQgQZW\U Q]ZZSQbW]\ Oa ]\S `SOa]\ bVS \c[PS`a [Og VOdS e]PPZSR =dS`OZZ bVSaS `SQgQZW\U ^`]U`O[a eVWQV [Wf ^O^S` ^ZOabWQ UZOaa O\R [SbOZa W\ bVS aO[S PW\ VOdS VSZ^SR P]]ab Q]ZZSQbW]\ `ObSa OQ`]aa `SaWRS\bWOZ [O`-­ YSbaBVOb¿aSa^SQWOZZgb`cST]`^ZOabWQaO\RUZOaa eVWQV VOdS ZOUUSR PSVW\R ^O^S` W\ `SQgQZW\U `ObSa/QQ]`RW\Ub]:SeWa4WfDWQS>`SaWRS\b]T 0`O\R ;O\OUS[S\b O\R AcabOW\OPZS >`]RcQb 2SdSZ]^[S\bOb2][bO`bVSZ]\UbS`[W[^OQb ]\^O^S``SQgQZW\UWaa][SeVObO[PWUc]ca ¼7¿dS VSO`R a][S T]ZYa aOg Wb¿a ¾POR T]` ^O^S`¿ PSQOcaSWb¿ab]cUVb]YSS^bVOb^`]RcQbW\bVOb b]^ bWS` ]T `SQgQZSR ^O^S`½ VS aOga ¼BVS abcTT g]c ^cb W\ g]c` PZcS PW\) bVOb¿a \]b U]W\U b] U] POQY b] bVS b]^ ]T bVS T]]R QVOW\½ EWbV []`S [ObS`WOZa [WfSR c^ W\ bVS PW\ ^O^S` bVOb S\Ra c^ W\ bVS `SQgQZW\U QO\ USb eSb O\R RW`bg T`][ ]bVS` WbS[a [OYW\U Wb VO`RS` b] Q]ZZSQb QZSO\ R`gÆPS`T]``SQgQZW\UPOQYW\b]bVSVWUV_cOZWbg ^O^S`[O`YSba0cb4WfQOcbW]\a¼7bOZYb]]bVS` ^S]^ZSbVObO`SdS`gW\b]cQVeWbVbVS`SQgQZW\U W\Rcab`g bVOb e]cZR aOg SfOQbZg bVS ]^^]aWbS ;OYW\UWbSOag³VOabc`\SRTO`[]`S^S]^ZSW\b] `SQgQZS`abVO\SdS`PST]`SW\bVS^Oab½ EVWZSbVSXc`gWaabWZZ]cb]\bVSW[^OQb]TaW\UZS ab`SO[ ^`]U`O[a EOabS ;O\OUS[S\b aOga Wb¿a PSUW\\W\Ub]Z]]YObSfbS\RW\UWbaSTT]`ba]cb]T New Paper Products: Waste Management aOga Wb¿a e]`YW\U b] QO^bc`S []`S dOZcS T`][^O^S`bVOb¿a`SQ]dS`SRbV`]cUVaW\UZS ab`SO[ ^`]U`O[a Pg Z]]YW\U Ob \Se ^`]R-­ cQbaEVWZSbVSQ][^O\gWa\¿bZWYSZgb]PSUW\ [O\cTOQbc`W\U Wba ]e\ `SQgQZSR ^O^S` O\g bW[S a]]\ Z]]Y T]` Wb b] PSUW\ ^WZ]bW\U \Se eOgab]^cZZdOZcS]cb]TbVSeOabSab`SO[ PSg]\R b`ORWbW]\OZ `SQgQZW\U 4W`ab c^- 4cSZ ^SZZSba T`][ `SQ]dS`SR ^O^S` bVOb R]Sa\¿b [OYSbVSU`ORST]`b`ORWbW]\OZ`SQgQZW\U @SQgQZS`aO\R^O^S` [O\cTOQbc`S`aP]bV ^]W\bb]O\W\Q`SOaS in single-­stream `SQgQZW\UQ]ZZSQbW]\Oa ]\S`SOa]\bVS \c[PS`a[OgVOdS e]PPZSR Paper Use Rebound.EVWZS`SRcQW\U^O^S` caS VOa PSQ][S O [O`_cSS S\dW`]\[S\-­ bOZPSVOdW]`ObV][SO\RObe]`YbVS`S¿aO U`]eW\U OeO`S\Saa bVOb acPabWbcbW\U RWUW-­ bOZ ^`]RcQba T]` ^O^S` caS Wa\¿b OZeOga bVS PSab S\dW`]\[S\bOZ QV]WQS aSS 3eOabS O\R5`SS\7BW\RWQOb]`a^OUSa#!O\R#& EVWZS Wb [Og \]b VO^^S\ W\ 4Wf aOga VSSf^SQbab]aSS^O^S`caS`WaSeWbVW\bVS \SfbTSegSO`a¼EVS\bVSOcb][]PWZSeOa W\dS\bSROZ]b]TQWbWSa`W^^SR]cbbVSW`b`O\-­ aWb»ab`SSbQO`a ZWUVb`OWZ agabS[a SbQ½ VS aOWR ¼BVSg¿`S abO`bW\U b] ^cb bVS[ POQY W\ \]e½6SSf^SQbab]aSSa][SbVW\UaW[WZO` VO^^S\ eVS`S ^O^S` caS Wa Q]\QS`\SR( ¼7 bVW\Y bVOb bVS`S¿a ^`]POPZg a][S aW[WZO`Wbg bVOb¿aU]W\Ub]VO^^S\eWbVRWUWbOZQ][[c-­ \WQObW]\a RWUWbOZ e]`YÇ]e ES¿`S U]W\U b] `SOZZgÆUc`S]cbbVSPSab[]abSTÆQWS\beOg b]W\bSU`ObSbVSbe]]TbVS[½ © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 TOXIC EMISSIONS AN UNHEALTHY RISE IN HAZARDOUS MATERIALS Pounds of emissions per thousand dollars of GDP A]c`QS(CA3\dW`]\[S\bOZ>`]bSQbW]\/US\Qg What We Found: B]fWQ S[WaaW]\a O`S ]\ bVS `WaS O\R eWbV]cb `SUcZOb]`g OQbW]\ bVSg aSS[ c\ZWYSZgb]OPObSW\bVSgSO`OVSOR What We Measured:B]bOZS[WaaW]\ab]OW`a]WZ O\ReObS`]Tb]fWQacPabO\QSa[SOac`SRPgbVS CA 3\dW`]\[S\bOZ >`]bSQbW]\ /US\Qg¿a B]fWQa @SZSOaS 7\dS\b]`g W\Q`SOaSR " ^S`QS\b T`][ 'b] OTbS`RSQZW\W\UabSORWZgT`][ # b] ' Why It Matters: BVS3>/b`OQYa]\ZgOT`OQbW]\]T bVSQ]c\b`g¿ab]fWQS[WaaW]\aPcbbVSW\dS\b]`g ^`]dWRSaOa\O^aV]bP]bV]TV]e`SUcZObW]\aO`S OTTSQbW\US[WaaW]\aO\R]TeVObPcaW\SaaSaO`S R]W\UOP]cbS[WaaW]\ad]Zc\bO`WZg What We’re Seeing: 2Sa^WbS bVS [WZR ^`]U`Saa [ORSdWOd]Zc\bO`gQ][^O\g^`]U`O[aO\RbVS ^`Saac`S]TOQbWdWabU`]c^ab]fWQS[WaaW]\aO`S ]\ bVS `WaS Tc`bVS` P]ZabS`W\U O`Uc[S\ba bVOb d]Zc\bO`g OQbW]\a O`S \]b S\]cUV O\R `SUcZO-­ bW]\a\SSRb]USbb]cUVS` EWbV `ST]`[ ]T bVS B]fWQ AcPabO\QSa 1]\b`]Z /Qb BA1/ abWZZ TO` ]TT O\R ObbS\bW]\ T]QcaSR ]\bVSSQ]\][gWb¿a\]`SOZac`^`WaSb]fWQS[Wa-­ aW]\a W\Q`SOaSR W\ bVS []ab `SQS\b gSO` T]`eVWQVRObOWaOdOWZOPZS/QQ]`RW\Ub]bVS3>/ acQVW\Q`SOaSaQO\bg^WQOZZgPSb`OQSRb]OTSe PWU^]ZZcbS`aO\RbVS W\Q`SOaSWa\]SfQS^-­ bW]\ 3[WaaW]\a ]T ZSOR O`aS\WQ O\R OaPSa-­ b]a O`S `Sa^]\aWPZS T]` bVS ZW]\¿a aVO`S ]T bVS W\Q`SOaSRcSZO`USZgb]bVSSf^O\aW]\]T[W\W\U O\R[O\cTOQbc`W\UOQbWdWbWSa EVWZSO\c^bWQYW\R][SabWQ[O\cTOQbc`W\U[Og PS U]]R T]` bVS SQ]\][g []`S abSSZ [O\c-­ TOQbc`W\U»^O`bWQcZO`Zg Ob CA AbSSZ¿a TOQb]`g W\ 3Q]`aS ;WQV»`SacZbSR W\ O ZO`US W\Q`SOaS W\ OaPSab]a S[WaaW]\a( BVOb TOQb]`g OZ]\S eOa `Sa^]\aWPZS T]` $ ^S`QS\b ]T OaPSab]a S[Wa-­ aW]\a W\ AW[WZO`Zg O\ W\Q`SOaS W\ RS[O\R T]` TS`bWZWhS`a ^SabWQWRSa O\R a]WZ ac^^ZS[S\ba eOaOP]]\b]6]\SgeSZZ¿a/U`WQcZbc`S2WdWaW]\ O\R OZa] ZSR Wba 5SWa[O` ^ZO\b W\ :]cWaWO\O b] `SZSOaS $#&" ^]c\Ra ]T O`aS\WQ»OP]cb VOZT ]TbVS\ObW]\¿aO`aS\WQS[WaaW]\aW\ /a eS T]c\R W\ bVS B]fWQa W\ ;O\cTOQbc`W\U W\RWQOb]` aSS ^OUS %& bVS [W\W\U Q][^O-­ \WSa `Sa^]\aWPZS T]` bVS gSO`¿a W\Q`SOaS W\ ZSOR © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 75 STATE OF GREEN BUSINESS 2012 76 O\R ZSOR Q][^]c\R S[WaaW]\a bV]aS [W\-­ W\UT]`hW\QO\RU]ZR^`W[O`WZgO`S\]bZWYSZgb] R`]^)W\RSSRbVSaSQ][^O\WSa¿]^S`ObW]\aO`S Sf^O\RW\U AbWZZ bVS`S O`S P`WUVb a^]ba A][S Q][^O\WSa ^O`bWQcZO`Zg W\ bVS O^^O`SZ W\Rcab`g O`S d]Zc\-­ bO`WZg ^VOaW\U ]cb b]fWQ QVS[WQOZa O\R YSS^-­ W\UPSbbS`b`OQY]TS[WaaW]\a/RWROa<WYSO\R >c[OVOdSQ][[WbbSRb]VOdShS`]VOhO`R]ca RWaQVO`USaPg C\T]`bc\ObSZg aSZTOeO`S\Saa O\R d]Zc\bO`g OQbW]\VOdS^`]dS\b]PSeSOYR`WdS`aW\O^]]`Zg `SUcZObSR[O`YSb EVOb 7b E]cZR BOYS( @SUcZObW]\a O\R bVS OcbV]`Wbg b] S\T]`QS bVS[ Q]\bW\cS b] PS O ^`]PZS[W\bVSC\WbSRAbObSa^O`bWQcZO`ZgObbVS TSRS`OZ ZSdSZ BVS ^S`S\\WOZZg VO[ab`c\U 3>/ `SZWSaVSOdWZg]\Q][^O\WSab]aSZT`S^]`bb]fWQ S[WaaW]\aO\ROabVSQOaS]T`O[^O\b^]ZZcbW]\ from a Q]OZ^`]QSaaW\U^ZO\bW\B]\OeO\RO<G aV]ea\]bOZZQ][^O\WSaQO\PSb`cabSRb]^ZOg PgbVS`cZSa7\bVSOPaS\QS]Tab`]\US``SUcZO-­ bW]\a O\R bVS `Sa]c`QSa b] S\T]`QS bVS[ bVS ^cPZWQ Wa W\Q`SOaW\UZg abS^^W\U W\ b] V]ZR Q][-­ ^O\WSa OQQ]c\bOPZS O bOQbWQ bVOb VOa e]`YSR ^O`bWQcZO`ZgeSZZeWbVQ][^O\WSabVOb[OYSQ]\-­ ac[S`^`]RcQba EVOb Q][^O\WSa O`S ]TbS\ Æ\RW\U V]eSdS` Wa bVS\SSRT]`PSbbS`Q]ZZOP]`ObW]\b]Æ\ReOgab] `SRcQSSZW[W\ObS]``S^ZOQSb]fWQaW\bVSW`ac^-­ ^ZgQVOW\aBVSbSQVW\Rcab`gVOaR]\SO`SOa]\-­ OPZgU]]RX]P]TbVWaO\R\]ebVSO^^O`SZW\Rca-­ b`gaSS[ab]PSVSORSRW\bVObRW`SQbW]\OaeSZZ 7\ O eWRSZg QW`QcZObSR ]^SR in The Guardian <WYSSfSQcbWdS6O\\OV8]\Sae`]bS¼2SaWU\W\U bVS Tcbc`S RS[O\Ra O RWTTS`S\b OQbW]\ ^ZO\ 7b RS[O\Ra ]^S\a]c`QS acabOW\OPZS W\\]dO-­ bW]\ 7b RS[O\Ra eS PcWZR Q]ZZOP]`ObW]\ []R-­ SZaObaQOZS7bRS[O\RaeSZSO`\b]b`SOba]QWOZ O\R S\dW`]\[S\bOZ WaacSa Oa ^`SQ][^SbWbWdS 7b RS[O\Ra eS RW`SQb Ç]ea ]T QO^WbOZ b]eO`Ra acabOW\OPZSW\\]dObW]\7bRS[O\RabVObeW\\W\U [cabPSRSÆ\SROa]c`OPWZWbgb]RSZWdS`acabOW\-­ OPZS PcaW\Saa []RSZa b] bVS [O`YSba O\R bVOb SQ]\][WQU`]ebVbVObWaRSQ]c^ZSRT`][aQO`QS `Sa]c`QSa½ 7\1VW\OeObQVR]UU`]c^aO`SW\Q`SOaW\UZgVSZ^-­ W\U eSabS`\ Q][^O\WSa ^O`bWQcZO`Zg bV]aS W\ bVSbSQVaSQb]`b]YSS^bVSW`ac^^ZWS`aV]\Sab /^^ZS eOa TOQSR eWbV \SUObWdS [SRWO W\ eVS\OZ]QOZOQbWdWabU`]c^`SdSOZSRbVSacP^O` e]`YW\UQ]\RWbW]\aO\RWZZSUOZRc[^W\U]Tb]fWQa Oba][S]TWba1VW\OPOaSRac^^ZWS`a ¼7b Wa aV]QYW\U½ ;O 8c\ RW`SQb]` ]T 7\abWbcbS ]T >cPZWQ O\R 3\dW`]\[S\bOZ /TTOW`a bVS 0SWXW\U POaSR \]\^`]Æb ]`UO\WhObW]\ Ob bVS QS\bS` ]T bVS /^^ZS ab]`g aOWR W\ `STS``W\U b] bVS eOabSeObS` VOhO`R]ca eOabS O\R a]ZWR eOabS VSVOaeWb\SaaSROb7B^ZO\ba7\T]`[ObW]\bSQV-­ \]Z]Ug Wa \]b bVS dW`bcOZ W\Rcab`g bVOb ^S]^ZS ]TbS\ S\dWaW]\ ;O aOWR ¼7b¿a O\ OQbcOZ W\Rcab`g eWbV VcUS O[]c\ba ]T RWaQVO`USR ^]ZZcbW]\ W\QZcRW\Ub]fWQaO\RVSOdg[SbOZa½ 7\1VW\OeObQVR]U groups are W\Q`SOaW\UZgVSZ^W\U eSabS`\Q][^O\WSa ^O`bWQcZO`ZgbV]aSW\ bVSbSQVaSQb]`b] YSS^bVSW`ac^^ZWS`a V]\Sab /^^ZSVOaaOWRWbWa[]dW\U_cWQYZgb]ORR`SaabVS WaacSPcbW\Q`SOaW\UZgbVSac^^ZWS`abVS[aSZdSa O`S TSSZW\U bVS ^`Saac`S b] W[^`]dS d]Zc\bO`WZg ]` Z]aS ]cb ]\ P]bV Z]QOZ ac^^]`b O\R T]`SWU\ Qcab][S`a;WQ`]a]Tbac^^ZWS`9G3AgabS[aeOa aW[WZO`Zg]cbSRW\ W\O\W\dSabWUObWdS`S^]`b T`][Z]QOZeObQVR]UU`]c^aO\RbVSQ][^O\g VOaaW\QS`]ZZSR]cbOQ][^`SVS\aWdS1A@^`]-­ U`O[/aO`SacZb9G3T]c\RWbaSZT\]b]\ZgOPZS b]Obb`OQbPSbbS`Z]QOZbOZS\bPcbPSbbS`Qcab][-­ S`aOaeSZZ ¼/ZZ bVS STT]`b bVOb eS a^S\R ]\ 1A@ QOcaSa VWUVS`Q]abaPcbWbOZa]RWabW\UcWaVSa]c`TOQb]`g T`][]c`Q][^SbWb]`a½aOgaBS``g1VS\RS^cbg ^ZO\b[O\OUS`O\R1A@^`]U`O[Q]]`RW\Ob]`T]` 9G3 AgabS[a ¼7b VSZ^a ca Obb`OQb O PSbbS` Qca-­ b][S`POaS½ © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 77 STOPPING SUPPLY-CHAIN POLLUTION WHERE IT STARTS 0g;WQVOSZ9]P]`WD>T]`A]QWOZO\R3\dW`]\[S\bOZAcabOW\OPWZWbg:SdWAb`Ocaa1] =c` `S^cbObW]\ Oa O Q][^O\g Wa ]c` []ab dOZcOPZSOaaSbBVOb¿aeVgWb¿aQ`cQWOZbVObeS ^cb bVS VSOZbV O\R aOTSbg ]T ]c` Q]\ac[S`a O\Re]`YS`aOa]c`VWUVSab^`W]`Wbg=\S]TbVS eOgaeSR]bVObWab]`SRcQSbVScaS]TQVS[W-­ QOZaW\]c`^`]RcQbaO\RbVcaO\gS[WaaW]\a `SZObSRb]bVSW`^`]RcQbW]\caS]`RWa^]aOZ Restricted Substances.ESVOdSab`WQbUcWRS-­ ZW\SaOP]cbbVS[ObS`WOZacaSRPgTOQb]`WSab] Q`SObS ]c` ^`]RcQba b] ^`]bSQb ]c` e]`YS`a O\RbVSS\dW`]\[S\bESeS`SbVSÆ`abQ][-­ ^O\gW\]c`W\Rcab`gb]SabOPZWaVO@Sab`WQbSR AcPabO\QS :Wab WRS\bWTgW\U bVS QVS[WQOZa eS eWZZ\]bOZZ]eb]PScaSRW\]c`^`]RcQba]`W\ bVS^`]RcQbW]\^`]QSaaRcSb]bVSW`^]bS\bWOZ W[^OQb]\Q]\ac[S`ae]`YS`aO\RbVSS\dW-­ `]\[S\b 7\ O\ STT]`b b] PcWZR acabOW\OPWZWbg RSS^S` W\b] ]c` PcaW\Saa eS O`S e]`YW\U b] ^VOaS ]cb be] QVS[WQOZa W\ ^O`bWQcZO` T`][ ]c` ^`]RcQbW]\ QgQZS UWdS\ bVSW` `SQ]U\WhSR ]` ^]bS\bWOZ W[^OQb ]\ bVS S\dW`]\[S\b O\R \Obc`OZ SQ]agabS[a( OZYgZ^VS\]Z SbV]fgZObSa />3=aO\R^]ZgdW\gZQVZ]`WRS>D1 Reducing Emissions Without Raising Prices. ES VOdS Q][[WbbSR b] bVS 0SbbS` 1]bb]\ 7\WbWObWdSO\RbVOb¿aOQ][[Wb[S\beS[ORS T]` O dO`WSbg ]T `SOa]\a =dS` '# ^S`QS\b ]T ]c`^`]RcQbaO`S[ORSeWbVQ]bb]\O\RQ]b-­ b]\ U`]e\ caW\U 0SbbS` 1]bb]\ bSQV\W_cSa VOaPSS\aV]e\W\^WZ]b^`]XSQbab]caSOP]cb ]\SbVW`RZSaaeObS`O\R]\SbVW`RTSeS`^Sa-­ bWQWRSa 4O`[S`a O`S OZa] bOcUVb W[^]`bO\b ZOP]`abO\RO`RaW\QZcRW\USRcQObW]\]\W\bS`-­ \ObW]\OZabO\RO`Ra]\QVWZRZOP]`O\RÆ\O\QWOZ b`OW\W\Ub]W[^`]dSbVSW`Z]\UbS`[^`]ÆbOPWZ-­ Wbg>S`VO^a[]abW[^]`bO\bZg0SbbS`1]bb]\ e]\¿bQ]ab[]`ST]`Q]\ac[S`aESY\]ebVOb Q]\ac[S`aeO\bb]PcgacabOW\OPZS^`]RcQba Pcb bVSg R]\¿b eO\b b] ^Og []`S BVWa Wa O QVO\QSb]QVO\USV]eQ]bb]\WaU`]e\eWbV-­ ]cb`OWaW\U^`WQSa Sustainability in a Vacuum. 7\ bVS O^^O`SZ W\Rcab`g bVS`S Wa O US\S`OZ ZOQY ]T OU`SSR c^]\POaS[Sb`WQaO\RbVOb[OYSaWbRWTÆQcZb b]ORR`SaaacabOW\OPWZWbgEVS\g]cO`Sb`gW\U b]`SRcQSbVSO[]c\b]TS\S`Ug]`QVS[WQOZa ]`eObS`SWbVS`caSRW\O^`]RcQb]`S[WbbSR W\ bVS ^`]QSaa ]T [O\cTOQbc`W\U bVOb ^`]R-­ cQb Wb¿a W[^]`bO\b b] Y\]e bVS POaSZW\S ]T eVObg]c¿`SabO`bW\UeWbV;O\g]TbVSaSTOQba O\R ÆUc`Sa O`S RWa^cbSR W\ bVS `SbOWZ W\Rca-­ b`g»]`W\a][SQOaSabVSRObOR]Sa\¿bSfWab Ob OZZ ES VOdS VOR b] abO`b [SOac`W\U OZZ ]T bVSaS bVW\Ua T`][ U`]c\R hS`] eWbV SOQV [O\cTOQbc`S` ES eO\b b] ORR eVOb eS¿dS T]c\R b] bVS W\Rcab`g Q]\dS`aObW]\ a] bVOb Q]\ac[S`a O`S cZbW[ObSZg OPZS b] Q][^O`S bVSacabOW\OPWZWbg]T]\S^`]RcQbb]O\]bVS` Beginning at the End.BVSaW\UZS[]abW[^]`-­ bO\b^WSQS]TORdWQS7UWdSb]]bVS`Q][^O\WSa Z]]YW\U b] `SRcQS P]bV S[WaaW]\a O\R bVS caS]T`Sa]c`QSaW\bVSW`ac^^ZgQVOW\WabVWa( 2]OZWTSQgQZSOaaSaa[S\b=c`acabOW\OPWZ-­ Wbg ab`ObSUg Wa POaSR ]\ O ^`]RcQb ZWTSQgQZS OaaSaa[S\b]TbVSS\dW`]\[S\bOZW[^OQb]T be] ]T ]c` []ab WQ]\WQ ^`]RcQba»O ^OW` ]T :SdW¿a#XSO\aO\R2]QYS`a=`WUW\OZ9VOYWa BVS abcRg SfO[W\SR OZZ S\dW`]\[S\bOZ W[^OQba W\QZcRW\U bVSW` W[^OQb ]\ QZW[ObS S\S`UgeObS`[ObS`WOZaZO\RcaSO\RPW]RW-­ dS`aWbg7bQZSO`ZgaV]eSRcabVObbVSU`SObSab ]^^]`bc\WbWSa T]` `SRcQW\U S\dW`]\[S\bOZ W[^OQbSfWabObbVSPSUW\\W\UO\RS\R]TbVS ^`]RcQb¿aZWTSQgQZS(W\Q]bb]\^`]RcQbW]\O\R Qcab][S`caSEVObeST]c\R]cbac`^`WaSR caO\RUcWRSa]c`ab`ObSUg © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 TOXICS IN MANUFACTURING A BIG JUMP IN THE USE OF CHEMICALS OF CONCERN Tons of selected toxic chemicals used per billion dollars of GDP 34.92 23.57 20.10 19.28 18.94 2005 22.26 2006 2007 2008 2007 2009 2010 A]c`QS(CA3\dW`]\[S\bOZ>`]bSQbW]\/US\Qg What We Found: / dO`WSbg ]T TOQb]`a ZO`USZg `SZObSR b] SQ]\][WQ O\R bSQV\]Z]Ug aVWTba ZSR b] O VcUS W\Q`SOaS W\ b]fWQ S[WaaW]\a T`][ [O\cTOQbc`W\U W\ BVWa b`S\R Wa\¿b ZWYSZg b] `SdS`aSW\ SWbVS` What We Measured(B]bOZS[WaaW]\ab]OW`a]WZ O\ReObS`]T %QVS[WQOZabVObO`S[]ab^`SdO-­ ZS\b W\ [O\cTOQbc`W\U 3>/¿a B]fWQa @SZSOaS 7\dS\b]`g W\Q`SOaSR O eV]^^W\U %& ^S`QS\b T`][ 'b] Obb`WPcbSR^`W[O`WZgb][cQV ZO`US``SZSOaSa]TZSORO`aS\WQO\ROaPSab]a Why It Matters: 3\S`Ug O\R QZW[ObS QVO\US WaacSaQO\]TbS\bOYSQS\bS`abOUSW\RWaQcaaW]\ ]T PcaW\Saa S\dW`]\[S\bOZ W[^OQb Pcb b]fWQa VOdS`SOZW[[SRWObSW[^OQba]\^VgaWQOZS\dW-­ `]\[S\ba O\R Vc[O\ Q][[c\WbWSa 0caW\Saa ObbS\bW]\ b] acQV WaacSa VOa PSS\ ]\ bVS `WaS aW\QSbVS'%aPcb`SQS\ba]TbS\W\U]T`SUcZO-­ bW]\VOac\RS`QcbgSO`a]TW[^`]dS[S\b What We’re Seeing: /TbS` b`S\RW\U R]e\eO`R T`][ % b] ' [O\cTOQbc`W\U`SZObSR b]fWQS[WaaW]\aa^WYSRW\ RcS^`W[O`WZgb] W\Q`SOaSaW\[W\W\UhW\QO\RU]ZROaeSZZOaO\ W\Q`SOaSW\R][SabWQabSSZ[O\cTOQbc`W\U5]ZR Q]\bW\cSa b] PS ^`WQSR Ob O\ OZZbW[S VWUV O\R eWbV bVS SQ]\][g abWZZ ab`cUUZW\U bVOb `SQ]`R ^`WQS aV]ea \] aWU\ ]T R`]^^W\U eVWQV [SO\a U]ZR[W\W\UQ][^O\WSaeWZZQ]\bW\cSb]Sf^O\R bVSW`]^S`ObW]\a :SOR S[WaaW]\a eS`S c^ W\ Oa O `SacZb ]T W\Q`SOaSR hW\Q [W\W\U ;W\W\U Q][^O\WSa UZ]P-­ OZZgO`SZ]]YW\Ub]Sfb`OQb[]`ShW\QT`][SfWab-­ W\U[W\SaOaOhW\QaV]`bOUSWa^`SRWQbSRb]VWb PSbeSS\ O\R $7\bVSC\WbSRAbObSabVS @SR2]U;W\SW\/ZOaYOeOa^O`bWQcZO`ZgOQbWdS Sf^O\RW\U Wba bS``Wb]`g O\R `O[^W\U c^ P]bV Sf^Z]`ObW]\ O\R Sfb`OQbW]\ `SacZbW\U W\ \SO`Zg ! 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May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. 78 STATE OF GREEN BUSINESS 2012 79 7\ []`S ^]aWbWdS \Sea S[WaaW]\a ]T [S`Qc`g Q][^]c\RaWa]R`W\O\RRW[SbVgZ^VbVOZObSOZZ RSQ`SOaSRW\ Obc`\O`]c\RZO`USZgObb`WP-­ cbSR b] O Q][PW\ObW]\ ]T POR ^`Saa O`]c\R bVSaS QVS[WQOZa O\R bVS e]`Y ]T aSdS`OZ Q][-­ ^O\WSa bVOb O`S PSUW\\W\U b] S[P`OQS bVS WRSO ]T U`SS\ QVS[Wab`g 3[WaaW]\a Oaa]QWObSR eWbV b`ORSaSQ`SbQVS[WQOZaOZa]RSQ`SOaSRW\ <]\^`]Æb U`]c^a ZWYS bVS Campaign for Safe 1]a[SbWQa O\R bVS Environmental Working Group VOdS acQQSaaTcZZg ^caVSR T]` []`S b`O\a^O`S\Qg T`][ Q][^O\WSa ^`]RcQW\U Q]\-­ ac[S`^`]RcQba BV]aS Q][^O\WSa ZSORW\U bVS U`SS\ QVS[Wa-­ b`g b`S\R O`S `SOQbW\U \]b ]\Zg b] Q]\ac[S` ^`Saac`S Pcb OZa] b] [O`YSb RS[O\R @WQVO`R :W`]TT SfSQcbWdS RW`SQb]` ]T bVS 7\dSab]` 3\dW`]\[S\bOZ6SOZbV<Sbe]`Y^W\^]W\babV`SS ^`W\QW^OZ R`WdS`a ]T U`SS\ QVS[Wab`g( QVS[W-­ QOZZOeaW\3c`]^SacQVOa@3/16O\R@]6A eVWQVVOdS^`][^bSR/^^ZSO\R]bVS`Q][^O-­ \WSab]S\Q]c`OUSbVSW`ac^^ZWS`ab][]dSOeOg T`][VOZ]US\ObSRQVS[WQOZaSUP`][W\SO\R QVZ]`W\SPOaSR QVS[WQOZa) abObSZSdSZ `SUcZO-­ bW]\aW\bVSC\WbSRAbObSaeVWQVVOdS`SQS\bZg PSS\bWUVbS\SRW\bVSOPaS\QS]Tab`]\UTSRS`OZ `SUcZObW]\ ]T QVS[WQOZa) O\R `WaW\U Qcab][S` RS[O\RT]`U`SS\QVS[WQOZa <WYS `SQS\bZg O\\]c\QSR Wba ^`STS`S\QS T]` U`SS\ QVS[WQOZa O\R `SZSOaSR O @Sab`WQbSR AcPabO\QSa :Wab b] ac^^ZWS`a O\R AbO^ZSa OZa] `SQS\bZgRSdSZ]^SROZWab]T0OR/Qb]`1VS[WQOZa T]` Wba ac^^ZWS`a /\ Oaa]QWObW]\ ]T U`]c^ ^c`-­ QVOaW\U]`UO\WhObW]\aW\bVSVSOZbVQO`SaSQb]` eWbV PcgW\U ^]eS` SabW[ObSR Ob `]cUVZg PWZZW]\ `SQS\bZg RSdSZ]^SR O _cSabW]\\OW`S for ac^^ZWS`abVObT]QcaSR]\dO`W]caacabOW\OPWZWbg _cSabW]\a W\QZcRW\U bVS ^`SaS\QS ]` OPaS\QS ]Ta^SQWÆQQVS[WQOZa]TQ]\QS`\ What to Watch: BizNGO Working Group on Safer Chemicals. 1][^`WaSR ]T ^`WdObS Q][^O-­ \WSa O\R <5=a bVS U`]c^ Wa a^SO`VSOR-­ W\U d]Zc\bO`g QVS[WQOZ `ST]`[ 7\ Wb `SZSOaSR be] b]]Za T]` caS Pg Q][^O\WSa Z]]YW\U b] `SRcQS bVSW` caS ]T Q]\QS`\W\U QVS[WQOZa»bVS >`W\QW^ZSa T]` AcabOW\OPZS >ZOabWQa O\R bVS 1VS[WQOZ /ZbS`\ObWdSa /aaSaa[S\b >`]b]Q]Z :]]Y T]` \Se ^]ZW-­ QWSaT`][Wba[S[PS`Q][^O\WSab]`SRcQS [O\cTOQbc`W\U`SZObSRS[WaaW]\aO\R\Se b]]Zab]VSZ^]bVS`Q][^O\WSaT]ZZ]eacWb BA1/ @ST]`[ 3\dW`]\[S\bOZ O\R VSOZbV U`]c^aVOdSPSS\^caVW\UbVSU]dS`\[S\b b]`ST]`[WbaB]fWQAcPabO\QSa1]\b`]Z/Qb T]`gSO`a7beOaZOabc^RObSR]dS`!gSO`a OU]BVWa[OgXcabPSbVSgSO`WbVO^^S\a ^O`bWQcZO`Zg eWbV ZO`US Q][^O\WSa acQV Oa 2]eO\R0/A4POQYW\U`ST]`[7TWbPSQ][Sa OV]b^O`bWaO\WaacSeVWQVWbQ]cZRSf^SQb b]aSSWb^c\bSRb]^]abSZSQbW]\gSO`a <g`abO`Fab`ObOBSQY6W\RcabO\HW\QO\R Glencore.BVSaS[W\W\UQ][^O\WSaO`S_cW-­ SbZg`O[^W\Uc^Sf^Z]`ObW]\O\RSfb`OQbW]\ ]ThW\QW\O\bWQW^ObW]\]TOQ][W\UaV]`bOUS Oa RS[O\R W\Q`SOaSa O\R ac^^ZWSa ZSdSZ ]TTBSQYWaQc``S\bZgSf^O\RW\UWba@SR2]U ;W\S W\ /ZOaYO W\b] bVS ORXOQS\b /__OZcY RS^]aWb b] SYS []`S gSO`a ]cb ]T bVOb `Sa]c`QS BVS ]\Zg c\bO^^SR ZO`US ab]`Sa ]T hW\Q O`S W\ 7`O\ <O[WPWO O\R bVS GcY]\ bS``Wb]`g5WdS\bVSW\abOPWZWbg]T7`O\O\RbVS TOQbbVObbVSac^^ZgW\<O[WPWOVOaOZ`SORg PSS\P]cUVbc^Pg6W\RcabO\HW\QSf^SQb b]aSSO`OQSb]RSdSZ]^bVSASZeg\RS^]aWb W\ GcY]\ BS``Wb]`g»O\R O Q]``Sa^]\RW\U W\Q`SOaSW\<]`bV/[S`WQO\ZSORS[WaaW]\a 1][^O\WSaZSORW\U bVSU`SS\QVS[Wab`g b`S\RO`S`SOQbW\U \]b]\Zgb]Q]\ac[S` ^`Saac`SPcbOZa]b] [O`YSbRS[O\R © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 80 FINDING NEW MARKETS FOR GREEN CHEMISTRY 0g6]eO`REWZZWO[aDWQS>`SaWRS\b1]\ab`cQbW]\A^SQWOZbWSa Construction Specialties is a supplier of mate-­ rials in the commercial and industrial con-­ ab`cQbW]\a^OQSAW\QS "WbVOaPSS\e]`Y-­ ing to remove chemicals of concern from its [ObS`WOZaabO`bW\UeWbV>D1PST]`S[]dW\U]\ b]bVS3>/¿aZWab]T>S`aWabS\b0W]OQQc[cZObWdS and Toxic Chemicals (PBTs) and neurotoxins. /QQ]`RW\Ub]DWQS>`SaWRS\b6]eO`REWZZWO[a the approach has not only resulted in better ^`]RcQbaPcbOZa]W\PSbbS`^`]Æba USbbW\U>D1]cb]T^`]RcQbaESR]a][cQV e]`Y eWbV VSOZbVQO`S O\R bVOb W\Rcab`g W\ ^O`bWQcZO` VOR aSS\ O Z]b ]T `SaSO`QV ]\ ÇSf-­ WPZS>D1aV]eW\UbVOb^VbVOZObSaeS`SPORT]` Vc[O\ VSOZbV A] eS abO`bSR eWbV >D1 O\R bVS\eS[]dSRPSg]\RbVObb]Z]]YOb`S[]d-­ W\UOZZ>0BaO\R\]eeS¿`SaQ`SS\W\UT]`\Sc-­ `]b]fW\a O\R S\R]Q`W\S RWa`c^b]`a 3dS`g bW[SeSÆ\WaV]\SbOaYeSaSS[]`SO`SOaT]` improvement. 0caW\Saa 0S\SÆb BVS [O`YSb^ZOQS Wa []d-­ W\Ub]eO`RU`SS\QVS[Wab`gO\ReSVOdSQca-­ b][S`abVObVOdSQS`bOW\`S_cW`S[S\baT]`bVS [ObS`WOZabVSg^c`QVOaSESVOdSOQ]\b`OQb eWbV 9OWaS` >S`[O\S\bS T]` SfO[^ZS bVOb¿a e]`bV O acPabO\bWOZ O[]c\b ]T []\Sg O\\c-­ OZZgO\RWTeSRWR\]bVOdSbVSa]`b]TQVS[WQOZ ^]ZWQgeSVOdSW\^ZOQSeSe]cZR\]bVOdSU]b-­ bS\bVObQ]\b`OQb BVS b`ORS U`]c^a e]cZR VOdS ca PSZWSdS bVOb Z]]YW\U T]` aOTS OZbS`\ObWdSa b] QVS[WQOZa ]T Q]\QS`\ Wa O dS`g dS`g RWTÆQcZb ^`]QSaa 0cb eVWZS Wb Wa a][SbW[Sa T`cab`ObW\U O\R a][S-­ bW[SaSf^S\aWdSbVS[O`YSb^ZOQSVOaQ]\bW\-­ cSRb]`SeO`RbVSSTT]`b AW\QS bVS ''a RS[O\R T]` SQ]T`WS\RZg ^`]RcQba VOa U]\S T`][ SaaS\bWOZZg \]bVW\U b] OP]cb &% ^S`QS\b ]T Qcab][S`a /\R \]b ]\Zg RWR eS abO`b VSO`W\U bVWa RS[O\R T`][ ]c`Qcab][S`aPcbeSOZa]e]`YSReWbV<5=a b]USbOaS\aS]TeVS`SbVS[O`YSbWaVSORW\U BVSW\Rcab`gU`]c^a]\bVS]bVS`VO\RbS\R b]PS[cQV[]`S^`]bSQbWdS]TZO`USZgQO^WbOZ-­ WhSRW\T`Oab`cQbc`SaO\R\]b]^S\b]QVO\US B`ORS 5`]c^a 2]\¿b 0cg >`]RcQba Customers Do. 7\ " O\R # eVS\ eS eS`S Æ`ab PSUW\\W\U b] `SbVW\Y ]c` QVS[W-­ QOZ ^]ZWQg eS OQbcOZZg RWaQcaaSR eVSbVS` eS aV]cZR ZWabS\ b] ]c` Qcab][S`a ]` b] eVOb W\Rcab`g U`]c^a eS`S aOgW\U 7b RWR\¿b bOYS ca Z]\U b] ÆUc`S ]cb bVOb W\Rcab`g U`]c^a R]\¿b Pcg^`]RcQbaPcbQcab][S`aR] /bbVSbW[S]c`Qcab][S`aeS`SW\bS`SabSRW\ Green Chemistry For All. 7¿[ O Q]\aS`dObWdS @S^cPZWQO\ O\R W\ S\dW`]\[S\bOZ QW`QZSa Wb¿a OZ[]ab ZWYS ¼EV] ZSb g]c W\ bVS R]]`-½ 0cb aOTS QVS[Wab`g Wa \]b O ^]ZWbWQOZ WaacS Wb¿a O ^S]^ZSWaacS/\ReVS\7bOZYOP]cbbVWaabcTT eWbV[gS_cOZZgQ]\aS`dObWdST`WS\RabVSgaOg ¼G]c¿`S`WUVbeS\SSRb]R]PSbbS`½ES¿dSOZZ PSS\ b]cQVSR Pg QO\QS` ]` W\TS`bWZWbg WaacSa ]`OabV[O»OZZ]TbVSaSWaacSaaSS[b]PS]\ bVS `WaS O\R 7 R]\¿b bVW\Y Wb¿a PSQOcaS eS¿`S RSd]ZdW\U 7 bVW\Y Wb¿a PSQOcaS a][SbVW\U VOa VO^^S\SR3dS\WTbVSaQWS\QS]cbbVS`SOP]cb bVSaSQVS[WQOZaWa#^S`QS\be`]\U]`SdS\ %#^S`QS\be`]\UeVWQV7R]\¿bbVW\YWbWaWbabWZZ [OYSa aS\aS PS ]\ bVS aOTS aWRS BVS Q][-­ mon sense is so apparent to so many people. BVOb¿aeVg7bVW\YbVS[O`YSbT]`U`SS\QVS[-­ Wab`g eWZZ ]\Zg Q]\bW\cS b] U`]e /b bVS S\R ]T bVSROgQ]\ac[S`RS[O\RWaOab`]\US`T]`QS bVO\O\W\Rcab`g¿aeWZZ]`ZSUWaZObW]\O\RUWdS\ bVOb Q]\ac[S`a O`S OaYW\U T]` aOTS` OZbS`\O-­ bWdSabVOb¿aeVS`SbVS[O`YSbWaVSORSR © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 TRANSPARENCY 81 DISCLOSURE RATES ARE SLOWING DOWN Disclosure of Material Environmental Impacts (percentage) 2007 2007 2008 2008 2009 2009 MSCI World Companies Not Disclosing Impacts (percentage) 2010 2010 2007 2007 2008 2008 2009 2009 2010 2010 53% 53% 48% 48% 43% 43% 43% 43% 40% 40% 39% 39% 36% 36% 31% 31% A]c`QS(B`cQ]ab What We Found: BVSRWaQZ]ac`S]TbVSS\dW`]\-­ [S\bOZ W[^OQba ]T bVS $ Q][^O\WSa W\ bVS ;A17E]`ZRW\RSfeOaabOU\O\babOgW\UdW`bcOZZg bVSaO[SW\4G OaW\4G ' What We Measured:BVS^S`QS\b]TQ][^O\WSa¿ b]bOZS\dW`]\[S\bOZW[^OQbabVObbVSgRWaQZ]aS Oa[SOac`SRO\ROaaSaSRPgB`cQ]ab3OQVgSO` B`cQ]ab b`OQYa []`S bVO\ % S\dW`]\[S\bOZ W[^OQba]T[]`SbVO\"Q][^O\WSa»acQV bVW\UaOaU`SS\V]caSUOaSaS[WaaW]\aQ]\b`WP-­ cbW\Ub]a[]U]`OQWR`OW\a]ZWReOabSeObS`caS O\RS[WaaW]\a`Sa]c`QS[W\W\UO\RQ]\ac[^-­ bW]\ O\R \Obc`OZ `Sa]c`QS caS BVWa W\RWQOb]` Z]]Ya Ob O acaPaSb»bVS $ Q][^O\WSa Q]\-­ bOW\SRW\bVS;A17E]`ZR7\RSfBVSW\T]`[ObW]\ WacaSRO[]\U]bVS`bVW\Uab]OaaSaabVSS\dW-­ `]\[S\bOZÆ\O\QWOZW[^OQba]TSOQVQ][^O\g» V]e[cQVbVSW`]^S`ObW]\aO`SQ]abW\UbVSSO`bV aSS^OUS# B] [OYS Wba QOZQcZObW]\a B`cQ]ab Q][Pa Q][-­ ^O\WSa¿S\dW`]\[S\bOZ`S^]`baO\R]bVS`RWaQZ]-­ ac`Sa ]` aSSYa acQV W\T]`[ObW]\ RW`SQbZg T`][ Q][^O\WSa EVS\ W\T]`[ObW]\ Wa \]b OdOWZOPZS B`cQ]ab ÆZZa W\ bVS [WaaW\U W\T]`[ObW]\ caW\U ¼U`O\cZO`PS\QV[O`YW\UQOZQcZObW]\]TS\dW`]\-­ [S\bOZ W[^OQba T`][ SOQV Q][^O\g¿a PcaW-­ \Saa]^S`ObW]\a½7bbVS\O^^ZWSaOÆ\O\QWOZQ]ab b]SOQVBVSb]bOZdOZcS]`Q]ab]TbVSW[^OQba RWaQZ]aSRPgQ][^O\WSaO`S\]`[OZWhSRPgbVS b]bOZS\dW`]\[S\bOZW[^OQba]TbVSQ][^O\WSa P]bVRWaQZ]aSRO\RSabW[ObSR B`cQ]ab OZa] b`OQYa bVS \c[PS` ]T Q][^O\WSa bVObR]\]bRWaQZ]aSO\gS\dW`]\[S\bOZW[^OQb RObOBVOb\c[PS`WaRWdWRSRPgbVSb]bOZ\c[-­ PS` ]T Q][^O\WSa b] QOZQcZObS bVS ^S`QS\b ]T \]\RWaQZ]aS`a 4]` bVS $ Q][^O\WSa W\ bVS ;A17 E]`ZR 7\RSf bVS ^S`QS\b ]T bVS b]bOZ S\dW`]\[S\bOZ T]]b^`W\b RWaQZ]aSR `S[OW\SR c\QVO\USR Ob "! ^S`QS\b BVS ^S`QS\b ]T \]\RWaQZ]aW\U Q][-­ ^O\WSa W[^`]dSR dS`g aZWUVbZg T`][ " ^S`-­ QS\b W\ ÆaQOZ gSO` ' b] !' ^S`QS\b T]` Æa-­ QOZ gSO` 6WUVS` \c[PS`a O`S PSbbS` T]` RWaQZ]ac`S `ObSa) Z]eS` \c[PS`a O`S PSbbS` T]` © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 82 \]\RWaQZ]ac`S`ObSa Why It Matters:BVWa[Sb`WQVWUVZWUVbaV]eeSZZ Q][^O\WSa c\RS`abO\R bVSW` S\dW`]\[S\bOZ W[^OQba eVWQV Wa ab`]\UZg Q]``SZObSR eWbV bVSW` OPWZWbg b] [O\OUS bV]aS W[^OQba EWbV U`SObS` c\RS`abO\RW\U Q][S U`SObS` ]^^]`bc\WbWSa T]` Q]ab aOdW\Ua W\\]dObW]\ O\R `WaY `SRcQbW]\ 7\Q`SOaSR b`O\a^O`S\Qg OZa] PS\SÆba Qcab][-­ S`a `SUcZOb]`a O\R ]bVS`a eV] eO\b b] Y\]e eVObOQ][^O\gWaR]W\Ub]ORR`SaaWbaS\dW`]\-­ [S\bOZW[^OQbaO\RV]eeSZZWb¿aR]W\UWb What We’re Seeing: =dS`OZZ OTbS` gSO`a ]T W[^`]dS[S\b Q][^O\WSa¿ RWaQZ]ac`S ]T bVSW` S\dW`]\[S\bOZ W[^OQba VOa ÇObZW\SR 7b¿a \]b O U]]R aWU\ 2WaQZ]ac`S O\R b`O\a^O`S\Qg O`S YSga b] ^`]U`Saa 7T Q][^O\WSa O`S\¿b aWU\OZ-­ W\U bVOb bVSg c\RS`abO\R O\R O`S ORR`SaaW\U bVSW` W[^OQba Pg `S^]`bW\U W\ O agabS[ObWQ eOg Wb R]Sa\¿b P]RS eSZZ T]` bVSW` [OYW\U W\T]`[SR RSQWaW]\a]\V]eb]`SRcQSbV]aSW[^OQba ¼EVOb bVOb [SO\a Wa bVOb Pg ]c` QOZQcZObW]\a []`S bVO\ #% ^S`QS\b ]T OZZ bVS U`SS\V]caS UOaSa #% ^S`QS\b ]T OZZ bVS eObS` W[^OQba O`S c\`SQ]U\WhSR Pg Q][^O\WSa½ Sf^ZOW\a 8O[Sa AOZ] AS\W]` DWQS >`SaWRS\b Ab`ObSUg O\R @SaSO`QV Ob B`cQ]ab ¼7a bVOb U]]R ]` POR- 7T you’re talking about being able to make intelli-­ US\bRSQWaW]\abVS\bVSg¿`S\]bU]W\Ub]PSOPZS b]R]O\gbVW\UOP]cbWb½ A][S aSQb]`a O`S R]W\U PSbbS` bVO\ ]bVS`a BV`SSaSQb]`aVOR[]RSabW[^`]dS[S\bW\RWa-­ QZ]ac`S( bSZSQ][[c\WQObW]\a c^ " ^S`QS\b bSQV\]Z]Ug c^ # ^S`QS\b O\R Æ\O\QWOZ aS`-­ dWQSac^$^S`QS\b6]eSdS`W\bVSQOaS]TbVS Æ\O\QWOZaS`dWQSaaSQb]`bVS`SabWZZWaOZ]\UeOg b]U])Ob %^S`QS\bRWaQZ]ac`SWbWabVSaSQ]\R []abaSQ`SbWdSaSQb]`OTbS``SOZSabObS CbWZWbWSa OQbcOZZg RWaQZ]aSR ZSaa S\dW`]\[S\bOZ W[^OQb W\T]`[ObW]\ W\ 4G bVO\ bVSg RWR W\ 4G 'bV]cUVbVSaSQb]`[OW\bOW\abVSVWUVSab ]dS`OZZRWaQZ]ac`S]TS\dW`]\[S\bOZW[^OQba%# ^S`QS\bZWYSZgRcSb]bVSZ]\UabO\RW\U`SUcZO-­ bW]\a^ZOQSR]\bVWaW\Rcab`g`S_cW`W\UcbWZWbWSab] RWaQZ]aSOU`SObRSOZ]TW\T]`[ObW]\ What’s Next: B`O\a^O`S\Qg Q]\bW\cSa b] PS ]T VWUV W\bS`Sab O[]\U O U`]eW\U \c[PS` ]T ^O`-­ bWSa»\]b bVS ZSOab ]T eVWQV O`S W\abWbcbW]\OZ W\dSab]`a eV] dWSe bVS YW\Ra ]T RObO B`cQ]ab O\R]bVS`aQ][^WZSOaO[SO\a]T`WaY[WbWUObW]\ W\ O e]`ZR ]T `Sa]c`QS c\QS`bOW\bg O\R QZW[ObS Q]\QS`\a BVS QVOZZS\US ]T Q]c`aS Wa V]e b] P`W\U]\P]O`RbVS\SfbeOdS]TQ][^O\WSa»bVS ]\Sa\]b\Obc`OZZgW\QZW\SRb]PSaSS\OaZSORS`a ]`eV]O`S\¿bc\RS`W\bS\aSaQ`cbW\gPgQcab][-­ S`aOQbWdWaba`SUcZOb]`a]`aVO`SV]ZRS`a ¼EVObbVWa[SO\aWa bVOb#%^S`QS\b]TOZZ bVSU`SS\V]caSUOaSa O\R#%^S`QS\b]T]TOZZ bVSeObS`S[WaaW]\a O`Sc\`SQ]U\WhSRPg Q][^O\WSa½aOga B`cQ]ab¿a8O[SaAOZ] AV]cZR Wb PS QO``]ba ]` abWQYa- 0]bV aSS[ b] PS STTSQbWdS 4]` SfO[^ZS PcaW\Saa O\R W\abW-­ bcbW]\OZ Qcab][S`a VOdS aWU\WÆQO\b OPWZWbg b] ZSdS`OUSbVSW`PcgW\U^]eS`b]a^c``SZcQbO\b]` `SQOZQWb`O\b Q][^O\WSa b] ^`]dWRS []`S b`O\a-­ ^O`S\Qg A][S O`S W\Q]`^]`ObW\U b`O\a^O`S\Qg W\b]bVSW`^`]Qc`S[S\b]`@4>RSQWaW]\aA][S ^cPZWQOUS\QWSaO`SR]W\UbVWab]] =T Q]c`aS b] bVS SfbS\b bVOb b`O\a^O`S\Qg PSQ][SaOQ]\ac[S`WaacSWbeWZZR`WdSQVO\US SdS\TOabS`/QQ]`RW\Ub]bVS3Q]>cZaS ac`-­ dSgQ]\RcQbSRPgBVSAVSZb]\5`]c^Q]`^]`ObS `S^cbObW]\ac`USRW\b]bVW`R^ZOQSOaOQ`WbS`WOT]` RSQWRW\UWTO^`]RcQbWaU`SS\7\]bVS`e]`Ra¼7 \SSRb]PSZWSdSbVSQ][^O\gWaU`SS\PST]`S7¿ZZ PSZWSdSbVS^`]RcQbWaU`SS\½;]`SbVO\VOZT]T /[S`WQO\a # ^S`QS\b aOWR Wb eOa W[^]`bO\b BVWa OcRWS\QS W\QZcRSa \]b Xcab ^]bS\bWOZ Q]\-­ ac[S`aPcbOZa]Tcbc`SS[^Z]gSSa =\SPO``WS`b]b`O\a^O`S\QgWabVSZOQY]TabO\-­ RO`RWhObW]\ ]T bVWa W\T]`[ObW]\ 3OQV `SaSO`QV Æ`[ Q][^O\g ^`]Qc`S[S\b RS^O`b[S\b O\R U]dS`\[S\b OUS\Qg VOa bVS ^]bS\bWOZ b] aSSY RWTTS`S\bW\T]`[ObW]\]`OaYbVSaO[S_cSabW]\a W\ aZWUVbZg RWTTS`S\b eOga BVOb¿a O\]bVS` QVOZ-­ ZS\USb]aW[^ZWTgW\URWaQZ]ac`ST]`Q][^O\WSa © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. STATE OF GREEN BUSINESS 2012 83 2SÆ\W\UO\ROQQSZS`ObW\UbVSPcaW\Saa]TacabOW\OPWZWbg GreenBiz Group is an integrated media company focused on supporting professionals who view sustainable practices as a core part of their businesses. GreenBiz is focused on telling the stories, providing the insights and advancing the sustainability profession through four platforms: We Tell the Stories =c`OQQZOW[SReSPaWbSaO\R\SeaZSbbS`aO`SROWZg ¼[cab`SORa½T]`acabOW\OPZSPcaW\Saa^`]TSaaW]\OZa We Build the Network =c`^SS`b]^SS`ZSO`\W\U^ZObT]`[aQ`SObSdOZcOPZS ]^^]`bc\WbWSaT]`^`]TSaaW]\OZa»P]bV]\ZW\SO\R]TT We Advance the Profession =c`Q]\TS`S\QSaO\RT]`c[aP`W\Ub]USbVS` bV]cUVbZSORS`aO\R^`]TSaaW]\OZab]aVO`Sb`S\Ra bSQV\]Z]UWSaO\RZSORS`aVW^^`OQbWQSa We Provide the Insight =c`POQYU`]c\RS`a`S^]`baO\RO\OZgaWa^`]dWRSbVS SaaS\bWOZW\T]`[ObW]\^`]TSaaW]\OZa\SSRb][OYS W\bSZZWUS\bRSQWaW]\a © 2012 GreenBiz Group Inc. (www.greenbiz.com). May be reproduced for non-­commercial purposes only, provided credit is given to GreenBiz Group Inc. and includes this notice. SPONSORS 3\dWO\QS Wa bVS ZSORW\U ^`]dWRS` ]T 3\dW`]\[S\bOZ 3@> a]Tb-­ eO`S eWbV []`S bVO\ gSO`a S\dW`]\[S\bOZ Sf^S`WS\QS O\R ® % caS`a W\ "' Q]c\b`WSa =c` Q][^`SVS\aWdS a]ZcbW]\a VOdSPSS\RSdSZ]^SRbSabSRO\R^`]dS\PgaS`dW\UbVSe]`ZR¿a ZSORW\U Q]`^]`ObW]\a O\R U]dS`\[S\b ]`UO\WhObW]\a T]` ]dS` O RSQORS/abVSe]`ZRPcaW\SaaQ][[c\WbgTOQSaW\Q`SOaW\UacabOW\OPWZWbgQVOZZS\USa 3\dWO\QS 3\dW`]\[S\bOZ 3@> a]ZcbW]\a S\OPZS ]`UO\WhObW]\a b] [SOac`S [O\OUS `S^]`b565S[WaaW]\aS\dW`]\[S\bOZVSOZbVO\RaOTSbg36ARObOO\R]bVS`S\dW-­ `]\[S\bOZW\T]`[ObW]\BVS3\dWO\QSagabS[ZSdS`OUSaQZ]cRQ][^cbW\UbSQV\]Z]Ug b]RSZWdS`Wba3\dW`]\[S\bOZ3@>^ZObT]`[]\ZW\SW\`SOZbW[S»O\gbW[SO\geVS`SO\R S\bS`^`WaSeWRS ;O`gZVc`abC\WdS`aWbgWaO^`WdObSZWPS`OZO`baW\abWbcbW]\T]c\RSR \SO`>]`bZO\R=`SW\&'!;O`gZVc`abC\WdS`aWbg¿a]\ZW\S;OabS` ]T 0caW\Saa /R[W\Wab`ObW]\ W\ AcabOW\OPZS 0caW\Saa VSZ^a g]c bOYSg]c`;0/RSU`SSTc`bVS`eWbVOU`]c\RP`SOYW\UO\Rc\W_cS SfO[W\ObW]\ ]T bVS Tcbc`S ]T U`SS\ PcaW\Saa ^`OQbWQSa 5`ORcObS W\ Oa ZWbbZS Oa & []\bVa\]5;/B`S_cW`S[S\bO\RU`SS\Q]\QS^baW\SdS`gQ]c`aS7\ORRWbW]\b] UOW\W\UOT]c\RObW]\W\PcaW\SaaO\RacabOW\OPWZWbgg]c¿ZZQV]]aSOa^SQWOZWhSRPcaW-­ \Saa Q]\QS\b`ObW]\ W\ @S\SeOPZS 3\S`Ug 5]dS`\[S\b >]ZWQg /R[W\Wab`ObW]\ 5`SS\2SdSZ]^[S\b]`<Obc`OZ=`UO\WQ@Sa]c`QSaeVWQVeWZZTc`bVS`OZZ]eg]cb] bO`USbbVSÆSZR]TPcaW\Saag]c¿`S[]abW\bS`SabSRW\