December
08
Cooper Connection
Company Newsletter of
Cooper Industries Australasia
Crouse-Hinds
Lighting
Power Systems
Tools
Cooper Corporate
Contents
Cooper Corporate
2
Product Focus 3
Recent Releases
4
Marketing Update
5
Cooper Bussmann
7
Cooper Crouse-Hinds
8
Cooper Power Systems
9
Cooper Safety
10
Cooper Tools
11
Photocopy permission: Photocopy
permission extended to single copy
only. Permission for all other reprints
must be obtained from the editor.
© 2008 Cooper Industries, Inc.,
or its affiliates.
2
The strategy behind
Cooper’s strength
Despite the economic downturn,
Cooper Industries has been able to
branch out, both technologically and
geographically.
Chairman and CEO of Cooper
Industries worldwide, Kirk Hachigian
joined Cooper in 2005 and set about
driving the company towards emerging
markets and increasing its high-tech
efforts.
In 2006, 34 percent of Cooper’s
revenue originated from outside of the
United States, up from 26.5 percent
six years earlier. One of Hachigian’s
goals is for revenue to be evenly split
between the United States and the rest
of the world within five years. “We’re
not obsessed with global, it’s just the
natural growth,” he said.
In addition to becoming more of an
international business, Cooper is able
to shelter itself from the economic
downturn in the US by diversifying its
customer base. The company now sells
more products to industrial and utility
markets and less to residential and
commercial markets, which tend to be
more cyclical.
Whilst moving away from a residential
customer base has proven successful
to date, the prediction is that growth
in the international construction sector
will slow. Cooper appears to have
foreseen this change with its acquisition
of Cannon Technologies in 2006, the
company’s first software buy. It’s this
kind of vision that has kept Cooper
relevant since 1833.
As Hachigian states: “The future is
going to be communications, system
automation, integration and safety. Your
kids won’t know what an incandescent
bulb is.”
Adapted from ‘A brighter, broader path’
by Brad Hem, Houston Chronicle, 12
September 2008.
Product Focus
Crescent KwikWire
Take the strain out of hanging with chain
The KwikWire Hanging System is a flexible
replacement for all jack chain and threaded
rod. It will slash your hanging time, plus length
adjustments are easy and require no tools.
• Installs up to 50% faster than threaded
rod. It can quickly wrap around beams with no drilling or tools required.
• Blends in with upper structural supports for aesthetic appeal.
• Compatibility with many fastener, anchor and hanger products.
• Ideal for sloped ceiling applications. It supports loads up to a 60° angle from vertical.
Applications include light fixtures, HVAC
ducts, sway bracing, sign/banner support,
wire basket cable tray, bus duct and air
handling equipment.
Grab a KwikPak and have everything you
need to get KwikWiring. Available with 2, 3, 4
and 4.8mm cable. Contact your Cooper sales
representative for more information.
Cooper Merchandiser Program
Cooper Tools offers a comprehensive merchandiser program. Whether it’s a generic or specialised unit we can help you to
increase sales of our product. For further information contact your Cooper sales representative.
Geta Bits merchandiser
Four-sided spinner unit
Lufkin tape merchandiser
Geta fastener tools are precision
machined from high grade steel alloys
for precise fit.
This unit includes a mix of 26 bits, with
a total of 800 pieces for $405, which is
55% off list price. Plus the first 40 orders
receive a bonus Crescent 106 piece tool
set. Code: AD1AU.
Purchase $1,500 of
assorted stock and
you’ll receive
the Cooper
spinner unit.
Perfect for small
to medium
hang-sell items,
the unit can
easily fit between
aisles or at the
point of sale.
Code: CMS2.
Encourage impulse purchases at pointof-sale. This unit has been improved to
accommodate all Lufkin tape boxes and
includes two additional display boxes
for carpenter pencils or other Lufkin
products. Code: 100018AU.
3
PRODUCT
A selection of our recently
released products. Contact your
Cooper sales representative for
further information.
1
Lufkin Fibreglass Long Tapes
FM030CME, FM060CME, FM100CME
Available in 3 sizes, these tapes feature a
2-sided blade for easy reading; metric on
one side, imperial on the other. The open
frame design doesn’t trap dirt and the HiViz colour is easy to find. New pricing!
List price $45 (30m), $55 (60m), $75 (100m)
PRODUCT
PRODUCT
Wiss Compound Action
Right Angle Blade Snips
MR8, MR9
These new vertical snips allow cutting in
confined places. Overhead and groundlevel cutting has never been easier.
Compound action multiplies hand power,
while a serrated blade grips metal to
prevent ‘walk’ while cutting.
List price $45.10
2
Nicholson Holesaw Kit – 13 pce
NHSK13
Cut fast, clean holes through steel, cast
iron, aluminum, brass, bronze, plastics and
wood. Bi-metaloy steel construction for
high speed drilling and durability. Sizes are
stamped on each unit for easy identification.
List price $99.95
4
3
4
PRODUCT
Latest and greatest
PRODUCT
Recent Releases
5
Weller Electronically Controlled
Station
WD1000HPT
Ideal for applications that call for high
energy and maximum precision, such as
difficult circuit boards with heat sinks.
Certified for lead free soldering. Features
Weller’s new 120W soldering iron, the WP120.
List price to be announced.
China Hardware Show
Lufkin Tape Measures – McGrath
Foundation Twin Pack
LTTPSM
Grab these his-and-hers cricket ball tape
measures with magnetic backs. Fifty
cents from each sale goes to the McGrath
Foundation to help raise funds to place
breast-care nurses in rural Australia.
List price $11.90
The China International Hardware
Show provided Grant Davey,
Director Sales and Marketing,
and Andrew Miller, New Product
Development Manager, the
opportunity to review new and
exciting products. Held over
three days in Shanghai, this
year’s event covered a recordbreaking 103,500 square metres
and included 2,000 renowned
local and foreign exhibitors from a
total of 19 countries. The trip was
very promising and supports our
constant strive for new products.
Marketing Update
Checkered flag for promo
During 2008 Cooper held its biggest ever
promotion, the Crescent Racing Win a V8
promotion. Leveraging our sponsorship of
the Team Vodafone V8 Supercar team, the
promotion operated from August through
to mid October.
The promotion was advertised through
catalogues, in-store posters,
advertisements in motor racing magazines,
promotional activities and merchandising at
the racetrack during V8 Supercar race days.
During the promo we shipped out 500
instant win prizes, including mousemats,
signed caps, posters and key ring tape
measures. The framed and signed racing
shirt prizes received an overwhelmingly
positive response from winners.
And the winner is…
The V8 goes to
Jenny Stimmler
from Queensland
Best in-store display
Jimboomba Mitre 10 was voted the best
in-store display for the Win a V8 promotion.
Congratulations to Steve and the team
for their hard work in putting together an
impressive display.
As a part of the Win a V8 promotion four
lucky distributors won a trip for two to
Bathurst. They got to spend the weekend
with the Cooper marketing and sales team
and meet the 888 team drivers, Craig
Lowndes and Jamie Whincup. This proved
to be a great weekend, particularly given
the results, with Jamie and Craig winning
Bathurst for the 3rd time.
Thanks guys!
The major prize, a Ford Falcon V8
personally presented by Craig Lowndes,
went to Jenny Stimmler from Queensland,
who bought her dad a Crescent Rapid
Wrench for Father’s Day and entered via
the website. Jenny is a Craig Lowndes fan
so this is going to be a big day for her with
a double dose of excitement.
Cooper would like to thank all of its
distributors and customers who suported
this promotion and made it a great
success.
Bathurst VIP weekend
Craig Lowndes takes time out from driving at
Bathurst to meet the Cooper team and VIP
weekend winners.
Many thanks to the drivers of 888
Racing for joining us at several trade
show events this year. Here Jamie
Whincup signs posters at the Bunnings
Spring launch in Brisbane.
The Cooper Tools products display at Bathurst.
5
Marketing Update
Fourth quarter promotions
Time is running out to take advantage of
our fourth quarter promotions. See your
local sales representative for details to take
advantage of these great deals.
1. Crescent Racing Tool
Sets promo
Buy a 145 or 195 piece Crescent Racing
toolset and get a bonus clock radio.
Wake up to a throaty V8 sound and
moving rev counter. Or purchase the clock
radio separately for $25. Promo ends
19/12/08.
1
Tool Sets with
Bonus Clock Radio*
3. Crescent Racing Value Packs promo
4. Bonus Buys promo
Give your customers extra value for
Xmas. Every product comes with a bonus
accessory. Limited quantities available.
Promo ends 31/12/08
Bonus Buys
*
4
Crescent Pro Series
BONUS
3800 Plier with
Pouch
to 31/12/08
otion 10/11/08
3
145 piece Tool
Set with BONUS
Clock Radio
1000
Available
Bonus Buys Prom
• Made to A.N.S.I.
Load Specs
• Chrome Vanadium
• Convenient Carry
Case
Tool Bag
Crescent 31 Pocket Cushion
with BONUS 4 piece
Set
Grip Screwdriver
Premium Quality Tools
400
Available
Crescent Racing Value
Packs Promotion*
17/11/08 to 31/01/0
9
e only we are
For a limited tim bonus buys.
great valueto avoid disappointment!
offering these
quick
in
be
available so
Limited quantities
are
1000v
Crescent 7 piece
driver Set
Insulated Screw
with BONUS
Volt Stick
12 .50
$
Alarm
clock with deep
throaty V8 sound
and moving rev
counter
each
500
Available
with
2 x BONUS
BladeS
High Tension
Nicholson Pro Series
Two BONUS Blades
Hacksaw with
• Professional Quality
• Chrome Vanadium
• Convenient Carry Case
65 .00
Riveter
Crescent Pro Series
piece
with BONUS 120
Rivet Assortment
Pack
$
*During promotion period only and while stocks last. Promotion period 10/11/08 - 19/12/08
Orders must be placed on the order form provided by your Cooper Tools Sales Rep. Contact your
Cooper Rep for details
BUY
THE CLO
INDIVID CK
UA
FOR $25LLY
*During promotion
period only, while
stocks
placed on the order
form overleaf to qualify last. Orders must be
for the special offer.
Special Price
of
16 .50
$
10/11/08 to 31/12
/08
The McGrath Found
ation
aims to provide
funding
for breast care
nurses
around Australia
and
provide greater
public
awareness of breas
t
cancer, particularly
amongst young
er women.
By purchasing
this
product you are
donating 50c to
the
McGrath Foundatio
n
McGrath Founda
tion
Measuring Tape
Featuring the BIG
BOSS 8m wide
*During promotio
n period only, while
Orders must be
placed on the order stocks last.
form overleaf to
qualify
Twin pack*
blade tape and
for the special
a 3m cricket ball
tape
offer.
2. Liquid Gold promo
5. McGrath promo
Spend $400 on specially priced items and
receive a $40 Wish Gift Card. The liquid
gold is on us this Xmas! Promo ends
24/12/08.
Features a Lufkin Big Boss tape and a
3m cricket ball tape for a special price.
50c from each pack goes to the McGrath
Foundation. Promo ends 31/12/08.
6
NZ Ute Racing
s are available
last - limited quantitieoffer.
only while stocks
special
qualify for the
n period only and
form overleaf to
*During promotio
placed on the order
Orders must be
McGrath Foun
da
Tape Promotion tion
5
You can’t fish from the kitchen
table (apparently), so XXXX Gold
Beer is running a Build a Boat
competition. The promotion runs
via the web and is promoted with
television advertising and on You
Tube. So grab a group of mates,
log onto the Build a Boat website,
enter the competition and get
building. There are loads of great
prizes to be won, including some
Cooper Tools prize packs worth
over $2500. Visit www.xxxx.com.
au/boat for more information.
BONUS KNiFe
with eaCh
leVel.
750
Available
Order 12 Combinatio
n Sets and receive
a BONUS
Revving Alarm Clock
Radio* - a great idea
for an in-store prize
or staff reward.
500
Available
Level
Lufkin Pro Series
ising
Merchandiser compr
d
9 levels in stylize
merchandiser.
BONUS knife with
each level.
50 packs
Available
195 piece Tool Set with
BONUS Clock Radio
2
XXXX Gold ‘Build a Boat’
Order a Crescent screwdriver/spanner
combo pack and receive a bonus V8
Crashes DVD. Other value packs include
tape measure and bonus knife, and tape
measure and bonus multi-tool.
Promo ends 31/1/08.
Premium Quality Tools
BUY
THE CLOC
K
INDIVIDUALLY
FOR $25
Other promotions
NZV8 Ute racing is the new kid on
the block in the New Zealand racing
scene. With plenty of argy bargy, the
sport provides a great opportunity
for drivers to develop their skills and
the spectators love it.
Sponsorship is what keeps these
guys in tools and cars, so Cooper
was proud to sponsor the Wild
Card Racing team during the 2008
season. Driver, James Urquhart is a
champion speedboat driver, so we
can safely assume he doesn’t mind
driving on a wet track.
Cooper Bussmann
Bussmann new product
releases
Compact Circuit Protector
(CCP)
Bussmann is proud to introduce the revolutionary CCP - Compact Circuit Protector.
Features include:
• Compact design - 17.5mm width per pole
• Hi short circuit ratings up to 200kA
• Disconnect rated
• Full Voltage Rated 600Vac or 80Vdc
• Can utilise US Class CC Fuse (200kA interrupting) or US or IEC 10 x 30mm fuses (up to 120kA interrupting)
• Switch interlock, that prevents fuse removal under load
• Padlockable handle
• Available 1, 2 or 3 pole
• DIN Rail Mount
• Accepts 10mm²
Power Distribution Module
Bussmann Transportation Products now
offer a heavy duty power distribution
module called the LMG.
The LMG is used for main branch primary
fusing and accepts from 2 to 6 industry
standard AMG Type Fuses.
Using a common input bus bar, the LMG
requires just one input connection to power
all fuses.
The LMG provides efficient power
distribution suitable for many applications
such as: Marine; Construction; Agriculture;
Heavy Trucking & Special vehicles.
Small Dimension Fuse Kits
Bussmann is pleased to release a range of
Small Dimension Fuse Kits.
There will be four kits offered as follows:
GSK-260: Contains 260 fuses, comprising
5 x 20mm and 3AG (6.3 x 32mm) in fast
and slow blow. Features glass and ceramic
construction, plus fuse puller/tester and 6”
Crescent wire strippers.
No 270: Contains 270 fuses, comprising
5 x 20mm and 3AG (6.3 x 32mm) in fast
and slow blow. Features glass and ceramic
construction, plus fuseholders.
No 140: Contains 140 fuses, comprising
3AG (6.3 x 32mm), fast and slow blow.
Features glass and ceramic construction,
plus fuseholders and fuse puller.
No 220: Contains a selection of 5 x 20mm
fuses, in fast and slow blow. Features glass
and ceramic construction, plus fuseholders
and fuse puller.
7
Cooper Crouse-Hinds
Australia’s Crouse-Hinds team received approval as a satellite site of Crouse-Hinds (Sheerness) to assemble Ex terminal boxes under their IECEx approval.
Certification secured
With IECEx international certification, Cooper
Crouse-Hinds Australia can now access
products from Cooper facilities around the
globe. One recent addition is the Ex-cell
range of stainless steel terminal enclosures
designed by Cooper Sheerness in the UK.
Obtaining the IECEx certificate is but the
first step in being able to sell the product in
Australia. Serving our customers efficiently
and maintaining the stringent Cooper
international QA standard are priorities. Ken
Saunders, Quality Manager from Sheerness
UK, and Mark Croft, Manager of Engineering
Services from Cooper Shanghai, were
entrusted with the task to accredit Cooper
Industries Australia as the local product
assembly center.
The accreditation was done in two sessions.
Ken did the checks on our Quality System
to make sure that we tie in with their system
in terms of monitoring the quality of local
assembly and traceability of products
internationally. Mark trained us from
quotation to final assembly and quality
control. We had participation from all levels
in sales, engineering, manufacturing and QA
to make this a resounding success!
The Smithfield site is now certified for
production of Ex-cell stainless steel terminal
enclosures as an extended site to Cooper
Sheerness, UK under IECEx certification.
Smithfield ISO 9000
certification is now
extended by adding the
Design element. Danny
Diep, Kym Stephenson,
Ram Sridhar were
the team members
achieving certification.
8
CEAG lights up Shell
Oil and gas giant Shell UK has
completed an extensive lighting
upgrade across twelve of its North
Sea oil platforms, which involved
the installation of several thousand
Ceag explosion-proof fluorescent
lighting units, all supplied by
Cooper Crouse-Hinds Eberbach in
Germany.
Shell’s lighting system of choice
was Cooper Crouse-Hinds’ CEAG
eLLK 92 range and the units
were installed in both indoor and
outdoor locations. Quality and
reliability were key factors for Shell
choosing these units. Since 2005 in
excess of 10,000 light fittings were
supplied and only two or three had
technical faults.
The eLLK 92 range of fluorescent
lighting units are available for
IECEx and ATEX Zone 1, Zone 2,
Zone 21 and Zone 22, hazardous
areas. As well as lighting units,
Cooper Crouse-Hinds provides
a comprehensive range of other
explosion-protected electrical
equipment. For more information,
please contact Cooper CrouseHinds (02) 8787 2773.
Cooper Power Systems
Energy efficient technologies
reduce carbon emissions
The media continually remind us of the
need to make changes in our lifestyles to
combat the impacts of global warming.
Whilst we are asked to switch off
unnecessary appliances to reduce our
carbon footprint, the most significant
challenges we face are in addressing
larger-scale impacts, such as electricity
generation.
Electric power generation is a large
contributor of greenhouse gas emissions.
So how does a power company make
changes that will benefit the environment?
Cooper Power Systems and the Evolution
surge arrester bring a clever solution to a
global problem.
By replacing a key part of every energy
transmission system, the humble surge
arrester, utility companies can achieve
more than just greater energy efficiency.
Reliable service, environmental
leadership, financial returns for
shareholders and value creation
for customers are just some of the
benefits.
Surge arresters are a low-cost, often
commoditised asset, which have
historically been purchased to protect
distribution equipment from overvoltages.
They offered very little in the way of
additional benefits.
But when Cooper Power Systems
introduced the UltraSIL Evolution, a
distribution-class surge arrester, they
were able to show that the humble surge
arrester could offer additional benefits,
including:
•
•
•
•
Measurably improved energy efficiencies
Reduction of carbon emissions
Boost to asset utilization
Improvement in system reliability
Energy savings can be demonstrated
when we look at how a common 10kV
surge arrester can generate up to 500mW
of power loss. One arrester energized
24 hours/day results in measurable
inefficiencies on an annual basis:
successfully supplying distribution and
station class arresters for many years. Our
silicon rubber housing performs particularly
well in the high ultraviolet radiation
environment found in this part of the world.
For further information on the new
Evolution surge arrester please contact
Andrew Leung on (02) 8787 2787.
Adapted from ‘Demand Response: A good
thing for everybody’, Phil Holt 2008, The
Line (August edition).
Power Systems
For a utility company with one million
arresters on their system, this represents
4,380,000kWh of unbilled energy,
generating 3,408 metric tons of CO2
emissions.
The way forward for utilities is to modernise
the electric grid through new technologies
that help reduce these inefficiencies. The
Evolution surge arrester is a small, costeffective, energy efficient technology that
delivers huge savings for the planet.
Cooper Electrical Australia has been
The Evolution revolution,
from Cooper Power Systems
9
Cooper Safety
Berlin’s Reichstag
Let there be light
Major commercial projects require special
emergency lighting systems in case of
emergency, disaster or power failure.
Cooper Safety’s CEAG ZB-S Central
Battery System is installed in venues such
as World Cup and Olympic stadiums.
In these vast public places with large
crowds in attendance it’s critical to have
sufficient light to evacuate people in case
of an emergency.
During stadium construction for the
Athens 2004 Olympic Games, after a
comparison among many emergency
lighting systems, the Athens Olympic
Organizing Committee chose Cooper’s
CEAG ZB-S Central Battery System,
which is said to be the most advanced
in the world. This same system was
adopted in several newly-built or
reconstructed stadiums and gymnasiums
including: Athens Olympic Stadium,
Karaiskaki Stadium, Patra Stadium,
Olympic Hockey Center and the canoeing
venue.
In the summer of 2006, the FIFA World
Cup took place in Germany. As a globally
important event of similar influence to
the Olympics, the organising committee’s
goal was to host a high-tech and safe
event. Many of the 12 German stadiums,
including Allianz Arena, installed the same
Cooper Emergency Lighting System as
used in the Athens Olympics.
10
The Cooper CEAG ZB-S system has also
proved very popular in settings away
from sports venues. It’s installed at the
Reichstag in Berlin, the Burj AI Arab hotel
in Dubai, and the highest building in the
world, Dubai Tower.
Cooper also tailored a CEAG ZB-S
system for China’s National Aquatics
Center for the recent 2008 Olympics &
Summer Paralympics in Beijing.
The system worked in harmony with
the hosting city’s three key concepts
of a ‘green, hi-tech and people’s
Olympics’.
Closer to home, 2007 saw the successful
launch of the CEAG ZB-S system in
Australia and New Zealand. The New
South Wales Department of Commerce
recently chose the system for a major
refurbishment of the historic Sydney Town
Hall.
The unique architecture, heritage
restraints, variety of events held and
volume of people attending presented
the project engineers with a multitude of
challenges. One of the major challenges
was the emergency lighting, which
required the emergency lighting system to
be incorporated into the existing heritage
light fixtures, whilst complying with the
Building Code of Australia (AS2293 – 2005)
and the National Building and Services
Reference Specification. The solution was
the CEAG ZB-S.
Other selling points the project engineers
identified include:
• A highly intelligent, central battery-
control system that can conduct swift monitoring on various settings (such as the voltage).
• Electric current and the temperature of the battery.
• Intelligent management on the floating charge.
• Micro-electrical discharge of the battery.
• Service volume and left checks, which can greatly improve its service life.
• Under normal operation, the battery is easily-maintained, free from pollution and gas discharge and boasts a 10-year-
plus service life.
Burj Al Arab Hotel, Dubai
Cooper Tools
Hand Tools and Electronics
catalogues
Cooper’s 2009 catalogues will be delivered
to customers during the month of
December. These catalogues have been
updated to reflect our corporate branding
standards and the internal format has been
improved to assist customers when placing
orders. New products and updated pricing
is also a feature.
The 2009 pricing is effective from 1
February 2009. If you have not received
your catalogue by 1 January 2009
please send an email to alburysales@
cooperindustries.com or phone our
Customer Service Department on
02 6021 6666.
Roadshow
2008
The Weller Roadshows Weller
were enjoyed
by all.
Weller Roadshow 2008
The Weller Roadshows were held in Sydney
and Melbourne on the 16th and 18th of
September, respectively.
‘09
The Roadshows offered customers the
opportunity to see a number of new products
that were introduced in 2008. Presenter
and Guest Speaker Hans Biéth, Managing
Director of Filtronic AB was also on hand to
convey some exciting news regarding the
fume extraction side of the Weller business.
ice List
ols Pr
Hand Touary
2009
Effective 1st Febr
AM
21/11/08 10:20:31
hand tools f/cover.indd
Weller recently acquired Filtronic AB, the
world leader in terms of quality and technology in the area of fume extraction with
distributors in Europe, North America,
Australia and Asia. Cooper Tools’ product
portfolio of soldering, repair and fume
extraction equipment, combined with
Filtronic’s industry expertise, creates major
synergy benefits for both organisations
and provides opportunities for a broader
product range for customers.
Australian-Made Product Range Increases
1
Appointment of National
Electronics Account Manager
We welcome Steve Reader to the role of
National Electronics Account Manager. Steve
joined the Cooper team in September, just in
time to make the 2008
Weller Roadshows.
Steve brings to
this role a solid
background in the
electronics business
including experience
working with Weller
products.
Cooper’s continuing commitment to producing quality Australianmade products has been emphasised with the following products
being added to the Australian-made range.
Wiss Aviation Snips
M1RAU Cuts left - red grips
M2RAU Cuts right - green grips
M3RAU Cuts straight/curves - yellowgrips
Crescent Linesman’s
Pliers Pro Series
3800CTV
Universal Cutting Plier
with Crimper 200mm
3800CHV
High Voltage Pliers 200mm
11
Cooper Industries Australasia
519 Nurigong Street
Albury NSW 2640
AUSTRALIA
Cooper Administration +61 2 6058 0300
Cooper Industries Australasia
519 Nurigong Street
Albury NSW 2640
AUSTRALIA
Cooper Administration +61 2 6058 0300
Cooper Tools
Sales Enquiries: +61 2 6021 6666
Sales Fax: 1800 021 940 (Australia only)
Sales Email: alburysales@cooperindustries.com
Cooper Electrical
Sales Enquiries: +61 2 8787 2777
Sales Fax: +61 2 9609 2342
Sales Email: CustSat@cooperindustries.com
Tools