LOCAL PERSPECTIVE
Houses by Matt Armstrong
There is something quintessentially English about a
London townhouse and Belgravia boasts some of the best streets and houses in central London. Addresses such as Gerald Road, South Eaton Place, Chester Row,
Chapel Street, Wilton Place and Eaton Terrace are all within close proximity to Knightsbridge, Sloane
Square, Hyde Park and the transport links at Victoria
Station provide easy access to the financial centre of
London and Gatwick Airport.
Over the last 12 months, our Belgravia office has been involved with just over 80 sales in the area across a price range of £765,000 up to £30,000,000.
As well as buyers from the UK there is still a good international presence, the main source of these buyers coming from Russia, India, America, Italy and France. Our research suggests that prices across central London rose by an average of 8.7% during 2012 with Belgravia specifically seeing a rise of 12.4%. So far in 2013 Knight Frank have been involved in 26% of the house sales in Belgravia, compared to 18% from our closest competitor.
Houses in Belgravia continue to be sought after by a wide range of buyers who see Belgravia not only as a fantastic place to live, but also as a safe investment for their money.
FOR SALE
Passmore Street, Belgravia SW1 Guide price £3.75m
A well maintained and spacious freehold townhouse located moments from Sloane Square. Approximately
146 sq m ﴾1,574 sq ft﴿
Matt Armstrong
Associate
Testimonials
“MayItakethisopportunitytothankyouMattfor yourhardwork,honestyandtrust.Ilookforward
toworkingcloserwithyouinthefuture.”
KT, Applicant
“IfoundKnightFrankunderstanding,charming, butaboveallprofessional,whichiswhyI wouldneverhesitatetousethemforanyfuture transactions.”
TT, Vendor
SOLD
Dorset Mews, Belgravia SW1 Guide price £4.95m
A beautifully presented house located in a very secure and private mews with the added benefit of two underground parking spaces which can be accessed directly from the house. Approximately 204 sq m ﴾2,198 sq ft﴿

LOCAL PERSPECTIVE
FOR SALE
Eaton Square, Belgravia SW1 Guide price £4.95m
An immaculate and well-proportioned three bedroom ground floor maisonette. Approximately 216 sq m
﴾2,330 sq ft﴿
SOLD
Eaton Place, Belgravia SW1 Guide price £5.65m
A two bedroom lateral penthouse apartment with a large roof terrace. Approximately. 156 sq m ﴾1,685 sq ft﴿
Sales by price band, last
6 months
Flats by Simon Tollit
Belgravia’s prime flat market has seen a dramatic increase in prices in the past four years. Prices within
Prime Central London have increased by 53% since
March 2009, and nowhere has this growth been more evident than in Belgravia.
With continuing global economic uncertainty,
HNWI’s continue to view properties within the golden postcodes of SW1W and SW1X as a solid long term investment, and importantly as a safe haven for their money.
Addresses such as Eaton Place and Eaton Square hold great appeal with many of the flats offering large, lateral living space with fantastic proportions and prices in excess of £3,000/sq ft are now regularly achieved for the best properties.
Newly built residential developments seem to outperform all but the best flats in the very best period buildings. These properties offer 24 hour concierge, security and parking and it is easy to understand why buyers are prepared to pay a premium for this lifestyle.
New buyers remain plentiful, but they are increasingly price sensitive. However, the desire to acquire the best lateral apartments in super prime locations remains, and as a result, there is a real scarcity of “best in class” product in the market. The market will continue to witness record prices for the most desirable properties, but for those not quite in this bracket, caution should be exercised.
Simon Tollit
Associate
Where do our buyers come from?

LOCAL PERSPECTIVE
Pimlico & Westminster by Emma Collins
Pimlico and Westminster have seen dramatic changes over the last few years, these changes have been accelerated by Victoria’s regeneration. Victoria and the surrounding area is hard to ignore as £2 billion is being invested for the redevelopment involving new apartments, offices and retail space. Many large companies are relocating to the area, such as Burberry, Channel 4 and Microsoft, which is resulting in increased demand for homes. Victoria is a property hot spot with prices predicted to rise by 48% by 2016 on the back of the significant regeneration programme.
A wide range of properties, from the lateral garden square flats to the large family townhouses as well as smaller one bedroom and studio apartments in conversions and new builds, are available in the area. Vincent, Warwick and
Eccleston Square are extremely popular addresses attracting buyers relocating from Belgravia and many international purchasers. In Pimlico, the flats over-looking the gardens which offer play areas for children as well as tennis courts and the grid houses are very popular for both families and couples. In
Westminster there are many apartment block offering leisure facilities as well as the security of a porter service. Pimlico and Westminster are conveniently located for schools and transport, as access to the City and the Kings Road is very easy.
Emma Collins
Associate
FOR SALE
Smith Square, Westminster SW1 Guide price £5m
An extremely rare to market Grade II Listed house in a prominent position within the historical heart of old
Westminster. Approximately 245 sq m ﴾2,641 sq ft﴿
The Belgravia office by numbers
370K people visit our award winning website a month
244
40 properties sold since we opened the Belgravia office in May 2008 combined years experience held by the Knight Frank Belgravia team
75% of our buyers are looking to spend over £3,000,000
SOLD
Warwick Square, Pimlico SW1 Guide price £3.25m
A stunning, newly refurbished two bedroom lateral flat with excellent views over Warwick Square gardens.
Approximately 156 sq m ﴾1,679 sq ft﴿
Prime London property (sales prices) vs
FTSE 100, past 5 years

LOCAL PERSPECTIVE
Super-Prime by Stuart Bailey
There remains a shortage of Super Prime ﴾£10m plus﴿, newly refurbished properties for sale in
Belgravia and this is precisely where there is the strongest demand. Having said that, Knight Frank’s
18 London offices have been involved in 50 sales over £10m during the last year, with 9 sales being over £20m. 12 of these sales and therefore 25% were in Belgravia alone. Due to the global reach of Knight
Frank and how we manage our database, 75% of all of our sales over £10m have been to international buyers. Admittedly we have a particularly strong presence in Russia, with 28% of all our London sales in excess of £10m over the last year being to Russian or CIS buyers. I do not think anyone would question
Knight Frank’s unrivalled access to the Russia and CIS markets and this is precisely where the majority of top end buyers currently emanate from.
Moving forward this year, I think we will see record breaking prices achieved, but perhaps not quite at the levels that some still expect. The Super Prime market is certainly becoming more product led, with a flight to quality and safeguarding of equity. There of course remains firm interest from UK buyers, with more and more Super-Prime buyers looking at making solid investments in a tangible asset.
FOR SALE
Chester Square, Belgravia SW1 Guide price £12.75m
An extremely well proportioned elegant town house situate in one of Belgravia’s most famous and sought after squares. Approximately 459 sq m ﴾4,941 sq ft﴿
Stuart Bailey
Partner
FOR SALE
St James’s Park, Westminster SW1 Guide price £32.5m
A magnificent nine bedroom beautifully refurbished penthouse apartment overlooking St James’s Park.
Approximately 828 sq m ﴾8,912 sq ft﴿
Testimonial
“Thankyousomuchforallyourhelpandadvice andforalloftheworkyouputintothesale.We
wereveryimpressedwiththewayinwhichthe twoagenciescollaboratedandworkedtogether toachievethissaleforus.Iverymuchhopewe
worktogetheragain.”
CP, Vendor
SOLD
Grosvenor Gardens Mews North SW1 Guide price £35m
A luxurious lateral, newly built freehold house discretely located in this Belgravia mews. Approximately 443 sq m
﴾4,770 sq ft﴿

WITH 370 OFFICES AROUND THE WORLD
AND BUYERS FROM 63 COUNTRIES*
With our network of global offices and international database of active applicants, the chances are we already know who your buyer or tenant will be.
Discover how Knight Frank can help you sell or rent your property.
Belgravia Sales
82/83 Chester Square, London SW1W 9HJ
020 7881 7722 belgravia@knightfrank.com
Belgravia Lettings
82/83 Chester Square, London SW1W 9HJ
020 7881 7730 belgravialettings@knightfrank.com
WE BRING YOU CLOSER TO A SUCCESSFUL SALE
*Last year we sold UK property to buyers from 63 countries.