Vincent Chang
Neuftek General Manager
NTUST Management School PHD Candidate
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Agenda
The challenge
Use cases
How we deal with big data?
Lowi product introduction
Life demo
What’s a digital marketing system prerequisite feature
How App cloud supports the win
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Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
The challenge …
Right time to get
customer buying
message
Right offering before
customer purchase
competitor’s product 3
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CIC - What’s Pixar did
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Proactive logistics - Pharmaceutical factory Japan
腹瀉
鼻塞
打噴嚏
頭痛
發燒,流鼻水
倦怠
肌肉痠痛
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咳嗽
Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
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How to lead the market ?
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How we deal with big data
Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
網路傳遞性 – 強弱連結的運⽤
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Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
Social networking transitive
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Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered
and the&properties
of their
respective
owners.
Nicholastrademarks
A. Christakis
James H.
Fowler,
Social
Network
Outbreaks, PLoS ONE, 2010 Volume 5 Issue 9
Sensors for Early Detection of Contagious
How we deal with big data?
Meaningbase
機器學習(ML: Machine Learning)技術達成語意分析
compu/ng
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Data driving to Strategy and Business Opportunities
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Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
)
Lowi product introduction
Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
Neuftek is…
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(Machine Learning –ML)
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(Meaning-base Computing)
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(Search Engine)
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(Human Information)
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(Unstructured Data)
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(Human Behavior)
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(FMCG)/
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(Insight)
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LOWI - Human Information Intelligence framework
Awareness
News
Video
Sentence
Breaking
Interest
Knowledge
Considera/on
Remark
Blog
Purchase
Website
ERP
Reten/on
Contralinks–DataCrawlers
Categories
Clustering
Meaning
Compu/ng
C.S.
Forum
Advocacy
Social
CRM
Valuable
Tag
Sen/ment
Analysis
DataStore/SearchEngine
LOWI-AnalysisandKnowledge
Explore
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InfluenceAnalysis TrendAnalysis
MyTracking
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MyReport
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Live Demo
Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
What’s a digital marketing
system prerequisite feature
Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
What’s to have a digital marketing system
Data
Ø Diversity, rich and clean but not exhaustive
Dynamic view
Ø Search base but not database
Ø Explore, concept search with unlimited key word used
Diffusion analysis
Ø Media, event and KOL
Tracking
Ø 5W
Ø Alerting mechanism
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Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
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How App Cloud supports the win
Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
How App Cloud supports the win
Speed
Ø SSD supports the heavy I/O query
Ø Performance optimization btw H/W, S/W with customer needs
Stability
Ø  MTBF less than quarterly, nonstop in the rush hours
Quick respond
Ø Problem solve in hourly by 7X24
Ø Flexible resource scheduling
Partnership
Ø With the ability and wiling to support customer win by customization
Ø Sales, marketing and technical maintain the consistence promise no matter the biz return
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Copyright © 2014 Neuftek All rights reserved. Other trademarks are registered trademarks and the properties of their respective owners.
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