Leadership Communication, 4th edition by Deborah J. Barrett
Leadership Presentations
Lectures Based on
Leadership Communication, 4th edition
By Deborah J. Barrett, Ph.D.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 2
The Three P’s of Oral Presentations
Plan
 Determine
strategy
 Analyze
audience
 Select medium/
delivery method
Prepare
Present
 Develop content
 Set up
 Test the flow/logic
 Deliver
 Edit/proofread
 Handle Q&A’s
 Master content
 Assess results
 Establish logical  Practice
structure
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Plan
Prepare
Chapter 6 - 3
Present
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 4
Determine Communication Strategy
Communicator
Purpose
Timing
Messages
Media/forum
Audiences
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 5
Analyze the Audience
1. Who is the primary and secondary audience
for this presentation?
2. What is your purpose with this audience?
3. What do they know,
expect, and feel?
4. What is their motivation?
5. What do you expect the
audience to do and to
feel based on the
presentation?
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 5 - 6
Select the Medium and Delivery Method
 Stand-up
extemporaneous
 Without visual
 With visuals
 Using flip charts
or white boards
 Webcast/Webinar
 Video or phone
conferencing
 Round-table
discussions
 Team presentations
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 7
Whenever Possibly Use
Extemporaneous Delivery
 Characteristics
 Most difficult and most
effective form of
presentations
 Requires a lot of
preparation
 Advantages
Allows you to maintain eye contact
Permits adjustments to audience
Helps you to appear confident and knowledgeable
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 8
Selecting Round-Table Presentation Format
 Encourages an informal,
interactive discussion
 Builds consensus and can be
used to gain agreement
 Surfaces and resolves issues
 Allows the checking of facts or
identifies sources of missing facts
 Accommodates providing a lot of information
in a short amount of time if facilitated effectively
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 9
Delivering a Round-Table Presentation
 Hand out the presentation before you start
 Direct your audience to the specific page
 State the major message of the exhibit
 Explain any legends or symbols
 Guide the audience through complex exhibits
 Provide transition before turning page
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 10
Delivering a Round-table
Presentation (continued)
 Establish eye contact with your audience
 Be flexible and responsive to the discussion
 Give your audience time to skim the page
 Be alert to the audience’s body language
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 11
Presenting Effectively as a Team
 Clearly determine roles before presenting
 Use a very tight, logical structure
 Introduce each speaker and topic
 Provide strong transition from speaker to speaker
 Watch time carefully
 Work out a method for handling Q&A
 Check presentation space
 Practice as a team
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 12
Planning Webcasts and Webinars
 Select the platform with the features you need:
 Audio
 Video
 Document sharing
 Chatting
 Polling
 Recording
 Annotating
 Master the technology
 Draft help ahead of time
for managing the chat room and the technology
 Allow extra time, at least 30 minutes, to set up
and test the environment and equipment
 Practice, practice, practice
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 13
Guidelines for Presenting Webcasts
 Use a multi-climax approach with simple but
interesting visuals
 If possible, share the stage so that audience
hears more than one voice
 Speak with energy; do not to talk too fast or
too slow
 Smile and stand even if your audience cannot
see you since it will make your voice more
animated and make you sound more energetic
 Also pronounce words clearly and eliminate
all fillers, such as “uh,” “you know,” or “like”
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 14
Guidelines for Presenting Webcasts
When the Audience Can See You
 Establish pleasant, professional
backdrop, surroundings with good
lighting and no clutter.
 Smile and be animated but not too
much since movements are
exaggerated.
 Use gestures but not too many.
 Try to capture the feeling of being
in the same room and talking
across a table.
 Sit up straight and slightly forward
in your chair.
 Maintain comfortable eye contact for
you and them.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 15
Organize and Establish a
Logical Structure
 Select the best structure for topic and audience
 Use the pyramid to help in grouping topics and
testing the structure’s logic
 Create a story board to facilitate developing the
content for each grouping
 Test the structure by seeing if you can tell the
story in a sentence or on one slide
 Complete the development of each section once
the overall structure seems logical
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Plan
Prepare
Chapter 5 - 16
Present
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 17
Audience Attention is Greatest at the
Beginning and at the End
Highest
Q&A
Audience
Attention
Lowest
Beginning
End
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 18
Effective Introduction – C P F
1. Context – the setting, the frame
2. Purpose – why are we here
3. Foreshadowing – what is coming
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 19
Effective Introduction
 Arouses the audience’s interest
 Reviews context for presentation
 Establishes your credibility and competence
 Creates a rapport
 Announces the subject and lists topics
 Should not contain an apology
 Starts quickly and gets to the point
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 20
Creating an Effective Agenda Slide
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in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 21
Effective Body Content
 Is concise and specifically focused
 Follows your outline and does not drift off course
 Covers only what needs to be covered
 Balances the general with the specific
 Emphasizes what you can do for your audience
 Does not contain anything to which the audience
can say, “So what?”
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 22
Concluding Effectively
 Summarize by going back over main points
before the Q&A
 Make a recommendation or repeat it
 Do not stop abruptly with the statement,
“That’s all.”
 Emphasize main message with a brief
statement after the Q&A
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 23
Practicing
 Go through your presentation at least twice
 Try to recreate the speaking situation
 Practice in the same room if possible
 Try to practice at least once in front of a mirror
 Time your presentation at least twice
 Organize your presentation to allow lastminute adjustments
 Be prepared, be flexible, and anticipate the
unexpected
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Plan
Prepare
Chapter 6 - 24
Present
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 25
Presenting with Confidence
 Use appropriate eye contact, facial
expressions, and body language
 Avoid common body language
problems
 Use an effective speaking style
 Deliver effectively with
visual aids
 Manage the Q&A
 Achieve a positive ethos
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 26
Using Effective Body Language
 Move out beyond the podium
if possible
 Focus your energy
 Maintain a comfortable,
relaxed stance appropriate
to the situation
 Keep your body positioned
facing your audience (never
turn your back)
 Demonstrate your message
with gestures
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 27
Avoiding Common Body
Language Problems
1.
Slouching or assuming other informal stance
2.
Leaning to one side or the other
3.
Pacing up and down or around the room too much
4. Clasping hands in
front or behind
5. Standing with hands
on hips
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 28
Avoiding Common Body Language
Problems (continued)
6.
Gripping the podium
7.
Gesturing too much, too little, or when not
appropriate
8.
Fidgeting with keys, rings, pens, pointer, etc.
9.
Rocking or shifting your feet
10. Leaning on the lectern or sitting on the table
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 29
Using an Effective Speaking Style
 Use appropriate volume for setting
 Articulate clearly
 Pronounce each word correctly
 Correctly place accents
 Vary your rhythm appropriately
 Eliminate the “uh’s,” “likes,”
and similar fillers
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 30
Delivering Effectively with Visual Aids
 Check equipment and room in
advance if possible
No, No, No
 Introduce visuals before you
show them
 Avoid blocking the audience’s
view or allowing projector light
to hit your face
 Look at your audience, not
back at the screen
 Do not gesture or point to
the screen; highlight
graphically or verbally tell
audience where to look
Avoid
turning
back on
audience,
gesturing
at screen,
or using
pointers
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 31
Handling Q&A’s
 Anticipate likely questions in advance
 Plan who will answer them (in a team)
 Announce timing of questions before speaking
 Listen very carefully to the question
 Repeat the question
 Keep your answer short and simple
 Avoid dialogue with a single questioner
 After answering the last question, conclude
by repeating your main message
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Leadership Communication, 4th edition by Deborah J. Barrett
Chapter 6 - 32
In Summary: Achieving a Positive Ethos
The best ways to project a positive ethos:
Believe in what you are saying
Be prepared
Create and maintain a rapport
Adopt a secure stance
Use comfortable gestures
Adjust pacing based on
audience response
Establish and maintain eye
contact, if appropriate for the culture
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution
in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.