INSPIRING S PACE
C BRE ’S J O U R N E Y TO A NE W WAY O F WO RK ING
We shape our buildings; thereafter they shape us.
—WINSTON CHURCHILL
INSPIRING SPACE
CBR E’S J OUR NEY TO A NEW WAY OF WOR KI NG
CBRE Group, Inc. Global Headquarters
400 South Hope Street, 25th Floor
Los Angeles, California 90071
+1 213 613 3333
www.cbre.com
Copyright © 2013 by CBRE. All rights reserved.
Second edition
20131107
CREATIVE DIRECTION Nary La
DESIGN Patricia Aguilar
WRITING Amy Dittoe, Meagan Brazil
PHOTOS Patricia Aguilar, Jacqueline Bayley, Meagan Brazil, Robert Downs, Capella Espinosa, Dat Ho, Nary La, Jim McHugh, Audie Reyes, Ed Tan, David Ting
Additional photos provided by Gensler.
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“TH E C HO I C ES A N D
C HANGES W E’V E MADE
WIL L H AV E A HUG E
IM PACT, N OT JUST O N
OUR S PAC E, BUT O N
HOW P EOP L E USE S PAC E
G OING FO RWA RD.”
AN OP EN LETTER FR OM LEW HOR NE
In the following pages, you’ll accompany CBRE through the evolution of an idea. It started with the simple notion that
people, places and organizations can always change for the better. The concept of work doesn’t have to be so rigidly defined,
and the status quo can always be questioned.
CBRE’s journey was about doing something truly transformational, challenging the industry by first challenging ourselves.
It was about taking an honest look at our own beliefs, opening our minds and making a profound change.
Our new global headquarters is open, fluid and inclusive – a place where employees collaborate among service lines and
across titles. Every workspace belongs to every employee. Physical space no longer serves to divide us, but instead facilitates
open communication.
We’ve incorporated technology that allows us to access data in real time and view the world through a dynamic lens.
Liquid Galaxy guides us on a stunning, three-dimensional journey around the world, and interactive conference rooms drive
collaboration. By integrating these technologies into our daily space, we’ve provided a modern platform for generating and
sharing ideas.
Turn any corner, and you may encounter the work of one of LA’s renowned artisans. These elements are essential to our new
ideology; we believe that art is innovation, and innovation catches on.
Perhaps most importantly, we’ve prioritized the health and wellness of our greatest asset – our employees. From enhanced
air quality and circadian rhythm lighting to the integration of sustainable materials, the new space is designed to support
the well-being of both our staff and our environment.
It started as a colorful but seemingly impossible idea. Today, we celebrate a space that will revolutionize the way we work,
think and live. The choices and changes we’ve made will have a huge impact, not just on our space, but on how people use
space going forward. On behalf of everyone involved, welcome to our journey.
Executive Managing Director
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ACKNOWLEDGEMENTS
COMMITTEES
EXCEPTIONAL LEADERSHIP
400 South Hope was, above all, a team effort. When we imagined our new office, everyone saw something
LIZ ATLEE
unique. Every innovative element and aesthetic touch began as an idea, suggested over morning coffee or in the
GARY BARAGONA
hallway between meetings. These suggestions combined to form an office that is truly reflective of the CBRE team.
Thank you to the following people for their notable contributions to the space.
STEVE BAY
KEVIN BENDER
CICILY DOSTALEK
ART & RECOGNITION
HEART
DIGITIZATION
§§ Will Adams
§§ Kevin Bender
§§ Liz Atlee
SUSAN HYLTON
§§ Laura Espinoza
§§ Cicily Dostalek
§§ Susan Hylton
CHRISTY INGLE
§§ Ken Fanelli
§§ Barbara Emmons
§§ Brett Green
NARY LA
§§ Clay Hammerstein
§§ Karen Greenberg
§§ Dennis Salkin
LUKE MORRIS
§§ Nary La
§§ Kat Rucker
§§ Berick Treidler
LAURA O’BRIEN
§§ Morgan Slade
§§ Paul Stockwell
§§ Onno Zwaneveld
ALICIA SPRADLIN
§§ John Zanetos
§§ John Zanetos
KEN FANELLI
PAUL STOCKWELL
DAVID TING
TECHNOLOGY
FURNITURE
HEALTH
§§ Paul Ayoob
§§ Steve Bay
§§ Lenny Beaudoin
§§ Laura Espinoza
§§ Ken Fanelli
§§ Ken Fanelli
§§ Darlene Hayes
§§ Chris Karlen
§§ Laura O’Brien
§§ Susan Hylton
§§ Mike Nelson
§§ James Repking
§§ Norman Lee
§§ Andy Ratner
§§ John Rocca
§§ Mark Moniz
§§ Wally Rosvall
§§ Mike Syrengelas
§§ Luke Morris
§§ Don Spradlin
§§ Berick Treidler
§§ Matt Renshaw
§§ Paul Stockwell
§§ Onno Zwaneveld
§§ Dennis Salkin
§§ Mike Syrengelas
§§ Alicia Spradlin
§§ Jim Wrich
BERICK TREIDLER
ONNO ZWANEVELD
§§ Ed Tan
§§ Trey Wales
§§ Alan Wang
§§ Onno Zwaneveld
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THANK YOU
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INSPIRATION
We traveled the world – bags heavy with idealism, minds charged with optimism –
determined to return with real-life inspiration for workplace innovation. The offices of
change-leaders like Google and Eneco were hotspots of possibility. We took the best and
tried to break it. Inspiration was borrowed; innovation was born. We returned with a
tried-and-tested plan for transformation.
OFFICES INCLUDED
BLOOMBERG—NEW YORK
BANK OF AMERICA—NEW YORK
STEELCASE—GRAND RAPIDS, MI
AUTODESK—SAN FRANCISCO
SALESFORCE—SAN FRANCISCO
GOOGLE —SAN FRANCISCO
AT&T FOUNDRY—SAN FRANCISCO
RUSSELL INVESTMENTS—SEATTLE
MICROSOFT—SEATTLE
PWC—LOS ANGELES
HYUNDAI—ORANGE COUNTY
ORACLE—AMSTERDAM
MICROSOFT—AMSTERDAM
GENSLER—LOS ANGELES
CARUSO AFFILIATED—LOS ANGELES
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WORKPLACE STRATEGY
T HROUGH T HE EYES OF VI SI ONARI ES
The brains, research and manpower behind CBRE’s transformation, the Workplace Strategy group is truly a force
for change. They inspired us to dream while keeping our collective feet on the ground. Under their leadership, ideas
became action and challenges became progress.
WORK PLACE JO U RNE Y
It was 2011 in Amsterdam when I first heard the unfamiliar phrase,
“New Ways of Working”. I then experienced New WOW for myself
and was instantly captivated. And I wondered why we could not
create a U.S. version for ourselves. We already lead the world in
every other real estate service; why not workplace strategy, too?
However simple that assumption seemed at the time, nothing could
W h e n we st ar te d t h i s pro je c t , we l o o ke d at i t as a wo r k pl ace pl an n i n g exe rc i se.
B u t we so o n re al i ze d t h at to be abl e to c re ate t h e c h an g e h e re, i t wo u l d re al l y be
a l e sso n i n l e ade r sh i p an d co u rag e. Lew’s l e ade r sh i p i n se t t i n g a v i si o n , co mbi n e d
wi t h t h e e mpl oye e s’ co u rag e to t r u st h i m an d o u r te am, was i nval u abl e i n g e t t i n g u s
to wh e re we are to day. If c l i e n t s wan t u n co nve n t i o n al , ex t rao rdi n ar y re su l t s, t h ey
h ave to h ave t h o se co mpo n e n t s – t h e l e ade r sh i p an d t h e g u t s to g e t t h e re.
— LE N N Y B E AU D O IN
SENIOR MANAGING DIRECTOR, WORKPLACE STRATEGY, CBRE
have prepared me for the amazing journey I traveled from that day
in Amsterdam until now, the opening of our own Downtown LA
“New Ways of Working” office. And along the way, I knew it just had
to be. No matter how crazy or impossible it seemed, I had to try with
all my might to help Lew Horne and our unbelievably dedicated
project team deliver this wonderful new work environment to
DTLA, our HQ and our people, where it could then take wing and
spread throughout the U.S. and beyond. I am grateful to have had
this opportunity to learn, lead and leave a legacy!
W h e n pe o pl e co me i n to o u r n ew of f i ce, t h ey wi l l be drawn to h ow i t l o o ks. It ’s an
i n spi r i n g space, be au t i f u l l y re n de re d. To e n su re o u r profe ssi o n al s co u l d ado pt to a
n ew way of wo r k i n g i n t h e space, i t was c r i t i c al to t h i n k t h ro u g h al l of t h e de t ai l s. We
h ad to make su re t h at eve r y si n g l e aspe c t of t h e e mpl oye e ex pe r i e n ce was to u c h e d.
Th at ’s wh at make s o u r g ro u p u n i qu e – pl an n i n g al l t h e t h i n g s t h at yo u do n ’t se e.
En co u rag i n g pe o pl e to t h i n k di f fe re n t l y i sn ’t e asy, bu t t h e t ran sfo r mat i o n make s t h i s
pl ace ex t rao rdi n ar y.
—B E TH M O O R E
DIRECTOR, WORKPLACE STRATEGY, CBRE
LAURA O’BRIEN
G LO B AL DIR E CTO R O F HR AND
WO R K P L ACE ST R AT E GY, CB R E
Th i s was a l ot of h ard wo r k – t h e prove r bi al bl o o d, swe at an d te ar s – an d wh e n we f i r st
st ar te d, i t was h ard to se e t h e o u tco me. B u t f ro m t h e day we move d i n , t h e e n e rg y,
t h e fe e l , t h e exc i te me n t – i t al l made i t wo r t hwh i l e. A n d to be abl e to i n f l u e n ce wo r k
st y l e s f ro m M i l l e n n i al s to baby bo o me r s, to me an i n g f u l l y i mpac t eve r y ag e g ro u p,
was re al l y exc i t i n g !
— C AS E Y C R A IG
ANALYST, WORKPLACE STRATEGY, CBRE
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TRANSFORMATION
It was a fantasy – an idea that seemed too far removed from the perimeter offices and eggshell corridors where
it was conceived. But today, through innovation and tenacity, that unlikely dream has become reality. Led by
our Workplace Strategy group, CBRE turned its eyes inward, analyzing how our working conditions ultimately
affect the level of service we provide our clients. Workplace Strategy examined the CBRE workplace – including
supporting technology, personal productivity, space efficiency, sustainability, mobility, flexibility and more –
and applied this research to create an office that reflects the way CBRE employees work. Under their
guidance, an ambitious notion was turned into a real, tangible, revolutionary office environment.
Welcome to the new CBRE global headquarters.
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ID E AS ARE NOT H ING W ITHOU T THE HANDS T H AT CA RRY T H E M OUT.
T H E S E AR E T H E C REATIVE PROFESSIONALS W H O B UI LT OUR V I S I ON ,
B R I C K BY BRIC K .
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GENSLER • LINDSAY MALISON • CARLOS POSADA • BARBARA DUNN • ANDY COHEN • ROBERT A.
JERNIGAN • CBRE • KEN FANELLI • CBRE GLOBAL INVESTORS • PHIL HENCH • MARK ZIKAKIS • TASLIMI
REZA SAFAVI • JESSE PANIAGUA • GABRIEL CASTILLO • CARUSO AFFILIATED • RICK CARUSO
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Th i s pl ace i s t i me l e ss.
— LAURA
O ’B RIEN
G LO B A L D I RE C TO R O F H R A N D
WO RK PL AC E ST RAT E GY, C B RE
ENVIRONMENT
It’s everything that surrounds us. It’s what we see when we walk through the
door. It’s how we move, how we interact, what we value. It’s the mysterious
but undeniable appeal of coming into work in the morning. It’s every detail,
every deliberate touch, that makes the space extraordinary.
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D e si g n i s a f u n ny wo rd. S o me pe o pl e t h i n k de si g n
me an s h ow i t l o o ks. B u t of co u r se, i f yo u di g
de e pe r, i t ’s re al l y h ow i t wo r ks.
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— ST E V E JO B S
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COMMUNITY
This is a place to belong. We have placed multidisciplinary experts in direct, daily
contact, encouraging collaboration in ways that are spontaneous and genuine.
Professionals from all corners of CBRE brainstorm among neighborhoods or chat
while relaxing in the Heart. The space is fluid, connected and infused with the
incomparable character of Los Angeles.
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I pu t myse l f i n a c u be to day.
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— R . TO D D D O N E Y
VICE CHAIRMAN, CBRE
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Th i s i nnovat i ve i ni t iative will set the
to ne for al l of our fu ture spa ce designs.
I t i s cl e ar t hat t he sp a ce is m ore tha n “a
d e sk an d a ch ai r ”; i t is a pla ce to lea rn,
co ll ab orate an d cre ate great solutions
fo r our cl i e nt s. —CAL FRESE
CEO OF AMERICAS, CBRE
TECHNOLOGY
Our industry is challenging, complex and constantly evolving. In order to address every issue and identify a solution, we’ve
implemented technologies that allow us to see the world through a truly dynamic lens. These are the tools of the future, driven
by the minds of today.
Twitter News • Since @CBRESoCal first used the hashtag #OfficeOfTheFuture on July 10, 2013, there have been 500 total tweets/retweets containing the hashtag #OfficeOfTheFuture •
Tweets containing the hashtag #OfficeOfTheFuture generated 3.78 million total impressions • Deepak Chopra’s tweet alone generated 1.76 million impressions
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ART
Beauty expands the mind and challenges the senses. We believe that in
order to work creatively, we must surround ourselves with creativity. The
new space has incorporated artistic elements from local talent, giving us a
daily opportunity to pause and appreciate the splendor of self-expression.
CONCEIVED AND EXECUTED BY LOS ANGELES-BASED ARTIST PAIGE SMITH,
THE GEODE PAPER SCULPTURE SERVES AS A STRIKING REMINDER OF OUR
COMMITMENT TO SUSTAINABILITY. WE CAN APPRECIATE PAPER AS ART, WHILE
REDUCING PAPER AS WASTE.
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AU G U STI N E KO F I E
L A’S OW N BR INGS HIS C RAFT TO C BR E
Against the backdrop of CBRE’s new space is a mural
It’s a complicated balance that is reminiscent of Kofie
that symbolizes the company’s transition to a new way of
himself. Growing up in LA, he experimented with countless
working. It’s complex and thought-provoking, challenging
artistic media and tools. He can’t remember a time when he
the traditional muted colors and right angles of yesterday’s
didn’t consider himself an artist.
collection of workstations and conference rooms. It’s a
place we go to be inspired.
Kofie partially credits his mother for his inclinations; a
former art student at UCLA, she held on to her passion
while she raised a man who would eventually become
The piece was created by Augustine Kofie, an LA-based
world-renowned for his work. “I took over this career that
artist with a history of defying convention. He’s dabbled
my mom was originally supposed to do,” he said. Rather
in everything from t-shirt design to fine art, constantly
than photographs, the majority of Kofie’s childhood
experimenting and refusing to identify with just one artistic
likenesses are captured in a sketch. His mother would often
medium. “I’m a mixed kid who does mixed media,” he says.
draw him as he slept.
“I’m a fine artist with a foundation in graffiti arts. It’s the
core of it. It’s why I do art. I didn’t study it; I learned it by
trial and error, by sweat and tears.”
In contrast, Kofie’s father had more mechanical leanings
combined with an entrepreneurial spirit. “My father was
always independent,” Kofie said. “He never worked for
Deeply rooted in its LA identity, the piece is a system of
anyone.” A talented artist who explores unorthodox media
colors and angles that communicates an aura of renewal
and exercises a keen sense of business, a combination of
and progress. It’s a reflection of both CBRE and downtown
Scottish, Irish, German, African American and Choctaw
LA, two entities in the midst of profound reinvention.
Indian heritage, Kofie is a living narrative of the forces that
Art and real estate services aren’t often mentioned in the
combined to create him.
same breath, but at 400 South Hope the two have combined
Now, CBRE has a piece of that shared journey. The
to make something truly original. In seeking a complete
downtown LA mural is most appreciated in context, a
overhaul to its traditional ways of working, CBRE found
celebration of an idea and the visionaries who brought it to
inspiration in Kofie’s work. And while he doesn’t always
life. It’s a story of progress, diversity, balance and the will to
take on commercial projects, Kofie noticed something
break with convention.
genuine in CBRE’s commitment to progress.
And it’s a reminder that those who get to the future first
“I liked the way you guys approached me,” he said. “I like
are the ones who embrace change, rather than fighting
the energy. And this is serious; this is a new space. It’s for the
the inevitable. That’s the story not only of CBRE, but of
employees. I like all those factors.” Kofie agreed to the two-
Los Angeles as well. “LA is constantly in redevelopment,”
week project and collaborated with senior management.
Kofie said. “It’s never going to settle. It’s always going to be
The result is a timeless blend of earthy and bold tones,
reevaluating itself and repositioning itself.”
masculine angles tangled with feminine arcs. “I do paint
subconsciously,” he said. “A few turns in one area change
the dynamic of the piece.”
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ARTIST PORTRAIT BY PATRICK FRASER
office. It redefines the 25th floor as something beyond a
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CO NSIDE R T H ES E S H A P ES ( SYST EM S ) AS P R O P ERTI E S OR SPAC E S – LOTS
O F LAND. T H E P L AC EM EN T A N D A L I GN M EN T O F THE SE SYSTE MS G I VE A
FE E LING O F FO RWA R D M OVEM EN T A N D D EVELOPME NT. G ROW TH. THE
E XPANSIO NS F R O M O N E SYST EM TO A N OT H ER C AN B E CONSI DE RE D AN
C B R E’s g ame h as c h an g e d.
AB ST R ACT IO N O F VA R I ED R OA DWAYS I N TO OT H ER NE I G HB ORHOODS. THE
AB ST R ACT IO N O F T H ES E EN VI R O N M EN TS GI VES T HE OVE RALL MURAL AN
IDE NT IT Y, R EP R ES EN TAT I O N A L OVER A L I T ER A L “ LA LANDSC APE ” TY PE
T HE ME . M OST I M P O RTA N T LY, A N I D EN T I T Y T H AT RE FLE C TS A FORWARD
—W H IT LE Y CO LLIN S
E X E C U T I VE M A N AG I N G D I RE C TO R
O CC U PI E R SE RVI C E S, C B RE
M O M E NT UM I S R EP R ES EN T ED H ER E, BU T N OT S O ME THI NG THAT I S OUT
O F CO NT R O L . T I M EL ESS A N D R EF R ES H I N G.
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In his initial design, Jesse does not allow himself to be limited by practicality.
TH E
It’s about innovation, creating something fascinating and memorable. But
TH I N GV EL L I R . N A MED A F TER A SMA L L TOWN
when a project jumps off the paper, he must contend with a number of
I N SO UTH ER N I C EL A N D WH ER E I MP O RTA N T
factors, from the aesthetic quality of his materials to their thermal expansion
D EC I SI O N S WER E D I SC USSED A N D D EC I D ED
coefficients.
TA BL E
H AS
BEEN
GI V EN
A
N A ME
–
O N SO ME O F TH E O L D EST PA R L I A MEN TA RY
This particular piece is quintessentially LA. In a place like New York, Jesse
GR O UN DS K N OWN TO H UMA N C I V I L I ZATI O N .
explains, the drastic changes in weather make it difficult to work with certain
A LTH O UGH
types of materials. For an LA project, however, he has a great deal of freedom
I N F LUEN C ES, TH I N GV EL L I R I S A V ERY F I TTI N G
to be particular, selecting the exact wood he envisions fitting with the design.
TH E
TA BL E
H AS
MA N Y
OTH ER
N A ME FO R A TO P F L I GH T CO N F ER EN C E TA BL E.
“It’s a lot like building a ship in a yard,” Jesse says of his work. He describes
the frame of the CBRE conference table, a feat of engineering that extends
far beneath the surface of the wood. The pieces are connected in ways that
conform to the cut of the wood, rather than being held together by screws or
nails. “It all becomes one solid piece,” he says. “The frame will never move –
not in 100 years.” It’s perhaps not the simplest method of production, but it
endures. And in taking this particular creative path, Jesse has reflected the
greater movement within CBRE culture.
It’s not about a quick fix, and unremarkable is unacceptable.
JESSE VINT
AN ARTI ST’S VI S I O N, AN E NGIN EER ’ S EXECU TION
“YOU’RE PUTTING IT ON THE LINE. YOU’RE TAKING A RISK,
AND THAT’S HOW IT’S DONE.”
Executive Managing Director Lew Horne wasn’t seeking a conference table.
Rather, he was looking for an idea, a symbol of the progress that the new office
represents. When he found Jesse, he recognized someone truly likeminded,
someone who wasn’t afraid to take chances in order to achieve something
truly exceptional.
He comes from a family of artisans and innovators. He has a story behind every
and his father has acted in over 100 motion pictures. His uncles are master wood
piece, every breakthrough, every method. He once used his discerning eye to
workers, and his mother founded Gregorius|Pineo, one of the most prestigious
help repair his father’s Porsche after a teenage indiscretion. His father found out
furniture and lighting companies in the world.
years later, only after Jesse revealed the truth over a glass of wine.
Jesse is a poetic combination of his genealogy – both an imaginative engineer
Jesse Vint’s life and career are marked by a series of events that have shaped
and a craftsman with mechanical inclinations. Unlike most functional office
him as an artist and professional. His newest endeavor, a conference table for
furniture, the work Jesse produces isn’t meant to be duplicated. It’s bold and
the CBRE global headquarters, is more than a deliberately engineered and
unique, the physical representation of what is meant to happen around it. The
beautifully designed piece of custom furniture. It’s also an extension of the artist
table facilitates the formation of great ideas, while being one itself.
himself, a testament to Jesse’s creative expression and remarkable attention to
detail.
“I DON’T LIKE THINGS THAT LOOK LIKE OTHER THINGS.”
“I like to visit whomever is getting a piece built – it’s about getting a vibe
on what surrounds them, what affects them daily,” Jesse says. “What’s their
space like? What’s their personality?” The result is a piece that is custom
built to the space, but also to the character of the client. “It’s an impressionist
portrait of what I’ve gotten from CBRE and your space.”
As a consequence, CBRE has a striking, inimitable work of art as the functional
centerpiece of the new global headquarters. It’s both a sign of where the
company has been and where it’s going. The table’s name, Thingvellir, is a
reflection of its significance.
A serene town in the south of Iceland, Thingvellir is almost haunting in
It doesn’t come easy. When Jesse accepted the challenge of the CBRE conference
its stunning landscape dotted with remnants of the past. The Icelandic
table, he immediately began to research. While some artists strive for originality,
Parliament was established here and remained from 930-1798. The host to
It’s an important distinction for Jesse. He comes from a family of visionaries,
Jesse accepts nothing less. His first order of business when he begins a project is
profound cultural and political revelations, Thingvellir is a fitting namesake
and ingenuity is in his DNA. His grandfather drew one of the original concepts
to see what’s already out there. And while he takes inspiration from other pieces,
for CBRE’s new gathering place.
for Smokey the Bear. His other grandfather was in aerospace and engineering,
he doesn’t seek what is, but what has yet to be.
“I DON’T MANUFACTURE; I FABRICATE.”
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“I hope this makes an impression,” Jesse muses. “And I think it will.”
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Jim McHugh has garnered many awards for his photography and is included
in prominent collections such as the Museum of Modern Art, the Walker
J I M M c H UGH
Art Center, The Polaroid Collection, and the National Portrait Gallery in
London. He has been widely exhibited both nationally and internationally,
PORTRAITS OF TIME AND PLACE
In 2010, the United Nations honoured him with the IPC Professional
Photography Leadership Award. Jim also won The International
Photography Awards’ First Prize for Fine Art Photography 2007, and
Jim is a photographer of time and place – a native to the effervescence of Hollywood, he points his lens to capture the very soul
of a subject, preserving its place in time with a clairvoyance that is internationally renowned. He gives a voice to the pre-WWII
Art Deco buildings of LA and their enlightened residents, from Orson Welles to Raymond Chandler. He captures the dreamscape of
early Hollywood with the eye of an artist and the intent of a historian. The pieces featured in our exhibit were curated by nationally
renowned artist, Joe Lewis, Dean of the Claire Trevor School of the Arts at UC Irvine. CBRE is honored to showcase Jim’s narrative at
our new space, paying tribute to the past as we forge the future.
George Eastman House awarded him Best of Show in 2008 for architectural
imagery of Los Angeles.
Jim attended the master’s program at the UCLA Film School. He has since
been one of the original contributing photographers to People magazine,
official photographer for the GRAMMY Awards, and a contributing
photographer to Architectural Digest.
He is also renowned for his large format Polaroid images of Los Angeles,
urban landscapes monumentalizing that which is now invisible and derelict.
These pictures were first exhibited at Timothy Yarger Fine Art in 2010 in a
show of Jim’s work titled “Let’s Get Lost: Polaroids From The Coast.”
ARTIST PORTRAIT BY ALFREDO FALVO
Jim is critically acclaimed for his series of artist portraits including Ed
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Ruscha, John Baldessari, and David Hockney, and he has published several
books on artists. His artist portraits were first exhibited at the James Corcoran
Gallery in Los Angeles in 1984. In 2011, the Yarger gallery presented
“Los Angeles: 40 Artists – Photographs by Jim McHugh” in partnership
with the Getty Museum’s “Pacific Standard Time” program, celebrating art
in Los Angeles from 1945 to 1985.
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GENSLER
THE ULTIMATE DRE AMWEAVER
We couldn’t have done it alone. CBRE is big, but the idea was bigger. To inspire transformation beyond our own
company, we needed a partner who could add glitter to the vision and glue to the plan. Gensler has been that partner
from the start. Understanding the power of open space and a native sense of place, they brought the fantasy to life.
We al ways e n joy wo r k i n g wi t h c l i e n t s wh o pu sh t h e bo u n dar i e s. C B R E’s
n ew g l o bal h e adqu ar te r s i n down town L A bre aks t h e mo l d fo r profe ssi o n al
s er v i ce of f i ce space, t ran sfo r mi n g an e mpt y at r i u m i n a t radi t i o n al h i g h r i se
in to an i n n ovat i ve wo r k pl ace of t h e f u t u re. Fro m t h e i n do o r sky g arde n to
the 1 00% f re e - addre ss wo r k e nv i ro n me n t , C B R E’s n ew h o me rai se s t h e bar
fo r t h e re al e st ate i n du st r y.
—B A R B A R A D U N N
PRINCIPAL, GENSLER LOS ANGELES
The opportunity to design a nd tra n s fo r m a n un in ha b ita b le
spa ce, stretching innovation beyo n d co nven tio n a l of f ice
spa ce, could only be a ccom pli s hed w ith a p a r tn er like
CBRE. Architectura l interventio n co m b in ed w ith n ew
a pproa ches to the work pla ce pro d uced a s p a ce that is
uniquely progressive a nd sophistic ated . C BRE ’s c uttin g
edge globa l hea dqua rters redef in es the f uture of the rea l
estate industry.
— L I NDSAY MAL I S ON
ASSOCIATE, GENSLER LOS ANGELES
RENDERINGS PROVIDED BY GENSLER
I t ha s been ex hila rating to wi tn ess the tra n s fo r m atio n
of a n a ba ndoned spa ce into a wo r ld -c la ss wo r kp la ce.
Being a pa rt of a tea m with ab s o lute co m m itm en t a n d
resolute dedication to redefine how they wo r k ha s b een
a n ex trem ely rewa rding ex perie n ce.
— C ARLOS P OSADA
SENIOR ASSOCIATE, GENSLER LOS ANGELES
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BARBARA DUNN
ANDY COHEN
P RIN CIPA L
CE O
ROBERT A. JERNIGAN
M A N AGIN G P RIN CIPA L
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R OBERT DOWNS
RISE CAFE PHOTO WALL
SHOWC AS I NG T H E P E R S O N A L I T IE S O F CB RE
When we considered the new space, we incorporated a variety of unique spatial and decorative
elements. But CBRE’s true differentiator, its people, required a special kind of attention. The
photo wall captures the dynamic range of talent, personality and character that makes our
company extraordinary.
ARTIST PORTRAIT BY ERICA LOWE
It’s no coincidence that we hired
Robert Downs, legendary photographer
known for his mind-blowing images
of musicians and celebrities. Robert
highlighted CBRE’s professionals in
similar fashion, giving our employees
a
much-deserved
moment
in
the
spotlight.
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O u r h e adqu ar te r s pro je c t pre se n te d a
t re me n do u s o ppo r t u n i t y to i n n ovate an d
i mpl e me n t l e adi n g e dg e te c h n o l o g y an d
acco mmo dat i o n st rate g i e s. We i n co r po rate d
t h e de si g n an d co n st r u c t i o n te c h n i qu e s an d
te c h n o l o g i e s of t h e In te r n at i o n al W EL L
B u i l di n g In st i t u te ’s W EL L B u i l di n g St an dard
wh i c h are de si g n e d to o pt i mi ze t h e h e al t h ,
we l l n e ss an d pro du c t i v i t y of t h e o cc u pan t s
of o u r of f i ce space. A s a re su l t , we ac h i eve d
t h e IW B I’s f i r st eve r W EL L ce r t i f i c at i o n fo r
of f i ce space i n t h e wo r l d. We are pro u d to
h ave c re ate d t h i s e n h an ce d e nv i ro n me n t
fo r o u r e mpl oye e s an d v i si to r s an d to be
a l e ade r i n t h e e me rg i n g f i e l d of we l l n e ss
re al e st ate.
WELLNESS
—O N N O Z WA N E V E LD
EXECUTIVE VICE PRESIDENT, CBRE
A healthy company requires healthy minds and bodies to run it. With everything from
circadian rhythm lighting, forgiving floors and ergonomic furniture to anti-bacterial
coatings, Red List-compliant materials and enhanced air/water quality, CBRE is getting
serious about well-being. Our new space is the first WELL certified office space in the
world, incorporating more than 50 wellness elements in the categories of air, water,
nourishment, light, fitness, comfort and mind. Live plants and a stretch room invite
employees and guests to step away from their desks and experience a moment of serenity
during a busy day.
Adjustable desks give the option to sit or stand with the click of a button;
treadmill workstations keep the blood pumping; the stretch room invites
a quick energy boost; natural light keeps spirits high, hydration stations
offer H20 on the go; and ergonomic chairs spin, glide, lean and support
like a dream.
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SPECIA L T HA N KS TO T HOSE WHO B RAV ELY
T RAV EL ED T HIS J OU RN EY W IT H U S
Bloomberg
Jacqueline Bayley
LIKE ALL WORTHWHILE JOURNEYS,
Caruso Affiliated
Lenny Beaudoin
CBRE Global Investors
Ramon Beijen
C B R E ’ S T R A N S FO RM ATI O N WAS S P OTTE D BY DOU BT, SETB ACKS
Delos
Georgia Collins
Endpoint
Casey Craig
Four Winds Interactive
Clay Curlee
Gensler
Beth Moore
Knoll
Emily Neff
Southland
Laura O’Brien
Steelcase
Wouter Oosting
Taslimi
Paul Scialla
A N D SE E M I N GLY I NS URM O UNTABLE C H ALLEN GES. B U T AS WE
LO O K A R O UN D TH E S PACE, O P E RATE WI TH I N OU R N EW PA R A DIGM
A N D W I T N E SS TH E RES ULTS O F TH I S TEAM–DR IVEN VICTORY,
T H E R E I S N O QUESTI O N O F I TS VALUE .
Russell Investments
THIS IS THE BEGINNING
OF A NEW WAY OF WORKING.
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400 SOUTH HOPE STREET, 25TH FLOOR
LOS ANGELES, CALIFORNIA 90071