This position is responsible for creating and managing customer messaging and for developing and executing multi-channel marketing programs that help promote and create awareness as well as drive lead generation around the Rosemount brand and products.
Major Duties/Functions:
• Plans and executes integrated demand generation and lead nurture marketing campaigns that include online and offline contacts, such as banner ads, email, landing pages, sales support, and website updates. Also creates content marketing materials to support demand generation and lead nurture efforts. Responsible for metrics and reporting results of all campaigns.
• Develops communication strategy and utilizes a variety of communication methods and channels to create, execute, and measure results from effective integrated marketing campaigns on a global basis for product launches and other promotional campaigns, includes advertising, permission marketing, video, public relations, and other vehicles.
• Interfaces with cross-functional areas including product marketing, world area marketing, customer service and global sales force to improve communications and develop multi-channel marketing campaigns.
• Ensures integration of messaging across product lines and with Emerson Process Management messaging.
• Develops customer messaging following the Customer Message Mapping process and by working with key stakeholders throughout the organization
• Leverages marketing communications to build loyal customer relationships and provides strategic direction for product launches including internal and external messaging.
• Proficient in the print process, brochures and collateral development
• Provides copywriting and/or oversees writers for customer testimonials, selling tools and other materials as needed.
Required Education: Bachelor's degree in business, marketing, communications, English or related.
Required Experience: 8+ years marketing communications experience including 2 years communications strategy. Experience in customer messaging and lead generation strongly preferred
Apply online at www.Emerson.com/Careers; Job ID number 10041609
Rosemount Inc. offers a competitive rewards package that provides for the health, well-being, and future financial security for yourself and your dependents. Through a strong profit sharing program, employees have historically received double digit company contributions that reflect the performance of the company, and their own individual efforts. Our medical and dental plans provide for the care of yourself and your family. Life insurance and long-term disability benefits give you the peace of mind you need and protect your dependents. A flexible work schedule, vacation and holidays allow you to balance your work life with your personal schedule. Additional benefits such as tuition reimbursement, adoption assistance, employee assistance programs, and onsite wellness activities are available to support you and provide the environment you need to succeed.
Rosemount Inc. is an Equal Opportunity Employer. Rosemount has made the decision not to provide sponsorship for work authorization to any candidate. If you do not have valid authorization to work in the United States, or your current authorization will require sponsorship on the part of Rosemount, you will not be considered for employment opportunities
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