Amplify Sound with Micromax Canvas Fire 4

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Amplify Sound with Micromax Canvas Fire 4

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Powered by Cirrus Logic Wolfsan Stereo DAC (WM8918) and dual front firing speakers

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Premium 8.8mm metallic finish build

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Runs on the latest Android Lollipop 5.0

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E quipped with 1.3 GHz Quad Core processor, 3G and 1GB RAM at an affordable price of Rs. 6,999/-

New Delhi, March 02, 2015: Taking forward the success of Canvas Fire series, which has already sold over a million units, Micromax today launched its latest smartphone in the range, the Canvas Fire 4.

Powered with dual front firing speakers and Cirrus Logic Wolfsan Stereo DAC (WM8918) digital analogue converter, the smartphone promises the best in class experience for music aficionados and delivers clear, room-filling, deep sound.

The smartphone is exquisitely crafted in a metallic finish and offers a slim and compact design that is 8.8 mm thin. Running on Android’s latest Lollipop 5.0, the Canvas Fire 4 is power packed with a 1.3GHz

Quad core processor, promising faster execution of tasks.

One can enjoy watching videos on its 4.5-inch FWVGA screen resolution which is protected by Corning Gorilla Glass 3 shield ensuring fast response, superior graphic performance, scratch resistant and durable display. The smartphone sports an LED notification light on the back panel and comes with multiple built-in applications.

Priced affordably at Rs. 6,999/-, consumers, who seek premium build and exceptional entertainment experience on the move .

the new smartphone offers perfect unification of style and technology for the young and value conscious

Available in Cosmic Gray colour, the Micromax Canvas Fire 4 will be available across online and offline stores starting from 2 nd

March 2015.

Key features of Canvas Fire 4

Cirrus Logic Wolfscan Stereo

DAC

Dual front firing speakers

Android Lolipop 5.0

LED notification light on back panel

4.5–inch FWVGA display with Corning Gorilla Glass 3

1.3 GHz quad-core processor

1GB RAM

2000 mAh battery, up to

300 hours of backup on standby

32 GB expandable memory

Comes with plethora of applications like M! Live, M! games, Language Solution,

Clean Master, App Center,

For more information, please visit

@Micromax_Mobile www.micromaxinfo.com

You can also connect with us at – f - Micromax or

Dr. safety, Snapdeal, Saavn,

Ask me, Chaatz, Newshunt,

Paytm, Quickr, MAD

Bluetooth 4.0/USB/Wi-Fi

Best buy price- Rs. 6,999/-

About Micromax Informatics Ltd:

Micromax Informatics Limited is one of the leading consumer electronics company in India and the

10 th

largest mobile phone player in the world ( Counterpoint Research ). Over the past 5 years,

Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of

advanced technologies. Micromax is currently the largest mobile vendor in India with a market share of 22 percent in Q3 of 2014 ( Canalys Report ). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.

For further information, please contact

Aashima Malik

+91 9899215064 aashima.malik@bm.com

Aankita Prasad

+91 9999903218 ankita.prasad@bm.com

Shivani Airi

+91 7838351379 shivani.airi@bm.com

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