April 2015 R E P O R T I N G T H E W O R L D O F P O LY U R E T H A N E S F O R O U R C U S T O M E R S Focusing on footwear UTECH Europe: Presenting our passion for polyurethanes Handling a luggage upgrade for Samsonite Driving greater comfort in Mazda car seats Computer modelling – the science of simulation www.huntsman.com/pu PU briefing April 2015 Encouraging signs for our industry in Europe Tony Hankins, President, Huntsman Polyurethanes This issue of PU review is being published to coincide with UTECH Europe 2015 in Maastricht, the prestigious polyurethanes industry event which takes place every three years and which has sister events in America and China. I always find these gatherings provide a good barometer of the industry mood and serve as a launch pad for new products and applications. And of course, they provide an excellent opportunity to catch up with our valued customers and make new contacts. In recent times, there has been a great deal of negative news about the European economy. The polyurethanes industry is not immune from macroeconomic or geopolitical developments, but I have to say that I see many encouraging signs for our industry. When you look at the stories in this issue, you’ll read about some exciting innovations that are coming through the pipeline and which complement the enormous creativity of our European customers. There is a particular focus on thermoplastic polyurethanes (TPU) – that most versatile range of products. The main feature (pages 6 to 8) gives an interesting insight into footwear applications, which is a market that Huntsman first became involved with in the 1970s, when AVALON® TPU was launched. Having led our global footwear business back in the early 1990s, I still have a special affinity for AVALON®, and it’s great to see our footwear products thriving and our customers continuing to introduce such cutting-edge innovations. Huntsman’s presence at UTECH Europe will showcase how we are helping to address global challenges related to food, energy and comfort. Twenty-five years after joining the industry, I remain as enthusiastic about the wide ranging benefits of MDI-based polyurethanes as ever. I hope that after reading this magazine, you do too. Demonstrating our passion for PU In mid April, Huntsman will be at UTECH Europe 2015, showcasing its passion for polyurethanes and the ways in which its knowledge of this specialist chemistry is helping to enrich the lives of people worldwide. Polyurethanes surround our daily lives – having a positive impact on the way we move around the planet; how comfortable we feel; our ability to save time and energy; and even the food that we eat. Focusing on these four elements, products on display at Huntsman’s stand (1210) – within a special circle of innovation – will include: • A flexible foam to help optimize comfort in bedding, furniture and seating applications • A hydrophilic substrate that can be used in hydroponic greenhouses and commercial food growing environments • A resin to enhance the manufacture of automotive carbon fiber composite panels • A new polyurethane resin system that is a viable alternative to other thermoset-based tooling products • Polyurethane additives and catalysts to improve the performance properties of polyurethane-based systems • TPU food contact materials (FCM) suitable for use in harvesting and picking equipment, processing and dispensing machinery, conveyor belts and many other food and drink-related applications. 2 The team will also be taking part in the UTECH Europe 2015 conference program. Tony Hankins, President of Huntsman Polyurethanes, will deliver the conference keynote address, discussing the challenges and opportunities facing the polyurethanes sector in the medium term, in both Europe and beyond. Wim Gilis will give a presentation on the company’s new VITROX ® EST resin tooling technology. And Geert Dries will present a paper on emissions limits for vehicle interiors and how next generation polyurethane additives and catalysts are helping original equipment manufacturers comply with legislative measures. | ilse_vanden_brande@huntsman.com Samsonite picks Huntsman to handle luggage upgrade Samsonite, the world’s largest travel luggage company, has chosen Huntsman’s TPU to enhance several lines in its prestigious collection. At its European manufacturing headquarters in Oudenaarde, Belgium, Samsonite is using grades from Huntsman’s IROGRAN® range to produce parts for its Lite-Locked, Lite-Cube, Cosmolite, Firelite and Chronolite luggage carriers. In its relentless pursuit for innovation and quality, Samsonite was keen to start sourcing more of its raw materials from Huntsman. Specifically it wanted an extremely reliable new material to bond to a polyamide handle. Samsonite’s product development experts were very clear about their requirements. The material needed to offer good tear strength that could withstand cuts, abrasion and general wear while being soft to touch and aesthetically attractive. Following recommendations by IMCD, one of Huntsman’s key distribution partners, Samsonite decided to run trials with a plasticizer-free IROGRAN® TPU that forms excellent bonds to other materials. The IROGRAN® TPU in question offered all the processing properties Samsonite required, including high shear rate resistance in the tool during molding and good strength at higher demolding temperatures. As well as being soft to touch with a matt, dry-feel surface quality, the finished material has an attractive appearance. It is also resistant to scratching, marring and doesn’t show sweat marks or residues. Supported by Huntsman’s technical development team, Samsonite ran a series of product trials. Following positive results, IROGRAN® TPU was introduced for full-scale production of handles for Samsonite’s premium Lite-Locked and Lite-Cube models. In addition, Samsonite has switched to using the same IROGRAN® TPU material for the production of hinges on its Cosmolite, Firelite and Chronolite models. Rik Hillaert, Vice President, Manufacturing and Development at Samsonite, said: “Continual innovation is key to Samsonite’s success. We are constantly striving to improve our products with new designs and features, adapted to the needs of consumers in different markets, while staying true to the Group’s core values of lightness, strength and functionality. We have been very pleased with Huntsman’s technical support and delighted with the results achieved with IROGRAN® TPU.” | simone_richter@huntsman.com New UV protected TPU grades developed for industrial cables Huntsman has developed two ultraviolet (UV) protected grades of TPUs for use in offshore, oil and gas, and mining wire and cable applications. The polyether-based TPU materials – IROGRAN® A 85 P 4394 UV DP and IROGRAN® A 92 P 4637 UV DP – are part of Huntsman’s established IROGRAN® product range. Both are designed for jacketing the cables of heavy duty pieces of equipment that have to function in harsh, abrasive and outdoor environments, and are exposed to the elements. Over time, exposure to UV light can cause cabling materials to degrade, losing performance in tensile strength, abrasion and elongation. On oil rigs, offshore wind farms and in underground applications, any form of deterioration in cable quality is unacceptable and could have costly consequences. Huntsman’s latest wire and cable innovations were developed in response to requests from customers in the Americas, who were asking for increasingly demanding performance levels from their cable jacketing materials. Easily processed and offering a wide temperature window, Huntsman’s new IROGRAN® materials contain a UV package that is not listed as a substance of very high concern (SVHC) under REACH regulations. Designed to increase cable longevity, the inclusion of this additive is beneficial for wire and cable manufacturers who are looking to improve performance and comply with stringent environmental standards. | simone_richter@huntsman.com www.huntsman.com/pu 3 Improving end caps for charging electric vehicles Worldwide, the market for electric cars is growing rapidly with many leading automotive brands now offering plug-powered and hybrid vehicles. UK-based think-tank, the Institute of Economic Affairs (IEA) predicts there will be 1.1 million electric and plug-in hybrid electric vehicle sales globally by 2015; 6.9 million by 2020; and 106 million by 2050. Hand in hand with the growth of electric vehicles comes the need to establish and manage an increasing number of charging stations. To improve the longevity of cables and connectors used to charge electric and plug-in hybrid vehicles, Mennekes, a leading manufacturer of industrial plugs and sockets, is using a TPU from Huntsman. Headquartered in Kirchhundem, Germany, Mennekes is employing an IROGRAN® TPU grade to produce protective caps that fit on the connector end of type 2 charging cables. These coupling flexes are used to connect cars to vehicle charging points, which are now commonplace around city centres, in municipal car parks, at petrol stations and by the roadside. The end caps are put in place when the cables are not in use, helping to keep dirt and moisture out of the holes where the sleeve contacts are inserted. Mennekes specified IROGRAN® TPU for its end cap application following recommendations from Chemie Plast – one of Huntsman’s key distribution partners. The product development team at Mennekes were very clear about their requirements. They needed to source a material that would offer high wear and abrasion resistance. The solution also had to provide very good temperature flexibility. Mennekes plugs and sockets for the electric vehicle market have to withstand a range of temperature extremes from sub-zero conditions in Norwegian winters to hot and humid Mediterranean summers. Before approaching Chemie Plast, Mennekes had tested other materials including rubber and numerous thermoplastic elastomers (TPE). However, they found that these moldings were prone to leaving scuffmarks when they came into contact with car paint. To overcome this problem, Chemie Plast recommended a harder grade of IROGRAN® TPU. Mr Thomas Tigges, Plastic Technician at Mennekes, said: “As ownership of electric vehicles increases there will be a need for more publicly accessible charging stations – and of course more charging cables and end caps. With new volumes coming through we wanted to be sure that we were using the very best material available for our cable caps. The advice on offer from Chemie Plast, combined with the quality of Huntsman’s TPU, was a compelling proposition. We are delighted with the support offered throughout the decision making process and with the end result.” Mennekes is a family-run business with subsidiaries and agencies in more than 90 countries, giving it global reach. The business dates back to the 1930s when Aloys Mennekes set up a small electrical workshop. Today, the Mennekes product portfolio comprises over 15,000 standardised CEE industrial plugs and sockets in different shapes and designs for multiple purposes. The business also produces innovative components for the increasing electric mobility market including sockets, charging cables, vehicle plugs as well as complete charging stations for commercial and private use. | simone_richter@huntsman.com 4 New reactor installed at TEROL® Performance Polyols site Huntsman has installed a new reactor at its TEROL® Performance Polyols manufacturing facility in Houston, Texas. The new aromatic polyol reactor, which has significantly increased the site’s annual production capacity, is enabling Huntsman to better serve its customers and meet growing demand for specialty polyols. Huntsman offers one of the broadest ranges of aromatic polyester polyols for rigid foam applications, with hydroxyl values ranging from 120 to 350. Its customized polyol solutions can meet the most demanding insulation applications from spray polyurethane foam, boardstock, insulated metal panels, structural insulated panels to appliances and commercial refrigeration. Steve Burns, Vice President, Americas, Huntsman Polyurethanes, said: “Our investment in the TEROL® Performance Polyols manufacturing site illustrates our continuing commitment to support the growth of these specialty polyols and the overall global MDI urethanes sector. By increasing the site’s production capabilities, we can drive growth in our downstream MDI insulation systems business and expand into new markets.” | eric_stebel@huntsman.com TEROL® Performance Polyols site receives UL Environment certification Huntsman has become the first U.S. manufacturer to receive the Underwriters Laboratories (UL) Environment certification for a polyol. TEROL® 563 modified aromatic polyester polyol is primarily used in polyisocyanurate (PIR) insulation applications. When formulated and processed properly, insulation panels produced with TEROL® 563 polyol can pass the Factory Mutual 4450 Calorimeter and ASTM E-84 Tunnel tests. The UL certification demonstrates that Huntsman’s TEROL® Performance Polyols business has the technological expertise and logistical capabilities to provide an independent, third party certified range of recycled content and renewable content polyols. Huntsman’s aromatic polyester polyols incorporate both pre-consumer and post-consumer recycled content, allowing customers to design their insulation products with confidence and meet preferred purchasing protocols. Les Yamato, Business Manager, TEROL Polyols, Huntsman Polyurethanes, said: “Receiving the UL Environment Certification illustrates Huntsman’s continued commitment to environmental excellence and providing high-quality, sustainable insulation products to our customers. We strive to be an industry leader in sustainability, and the UL Environment certification represents another step toward that goal.” | eric_stebel@huntsman.com Brazil machine hall inaugurated Huntsman has inaugurated a new machine hall for its polyurethanes business, adjacent to the company’s Advanced Technological Centre (ATC) in Taboão da Serra, Brazil. Designed to support commercial and technical polyurethanes growth in the Brazilian region, the facility is being used to develop new polyurethane applications, simulate customer processes and carry out demonstrations of Huntsman’s specialty systems. Specialized equipment in the hall includes a high-pressure spray machine for elastomers, polyurea and spray polyurethane foam; a mix head, high-pressure, injection device for rigid and flexible foam; and a lab scale batch block machine for slab viscoelastic, high resiliency and rebound applications. Alongside the new ATC (16,100 sqft.), the instruments in the machine hall will help Huntsman’s polyurethanes business in Brazil grow strategically in automotive, insulated metal panels (IMPs), slabstock and ACE (polyurea coatings) markets as well as other sectors. | eric_stebel@huntsman.com www.huntsman.com/pu 9 5 Focusing on footwear Polyurethane chemistry touches all of our lives. Wherever you are, whatever you are doing, this special material is hard at work close by. Sometimes the presence of polyurethanes is invisible. At other times, its benefits can be clearly felt – for example in shoes and boots. To learn more about one of the most tangible polyurethane applications, PU Review spoke to Alfons Tremml, Commercial Manager for Footwear in Europe at Huntsman. PU Review (PU R): How long have polyurethanes been used in the footwear industry? Alfons Treml (AT): Polyurethanes were first introduced to the footwear industry in the late 1960s and have been a popular raw material ever since – helping manufacturers make lighter, more comfortable shoes and achieve greater production efficiencies. Huntsman’s involvement in the sector dates back to the early 1970s and the launch of AVALON® TPU – a range of premium materials developed specifically for footwear applications. PU Review (PU R): Is the AVALON® TPU range still available today? AT: Yes. More than forty years on, the AVALON® TPU brand is still going strong. Footwear manufacturers respect the caliber of the material and the benefits it can bring to the processing and performance of shoe soles, and a variety of other footwear components. Today, AVALON® TPUs are part of a much wider portfolio of lightweight polyurethane materials developed to meet the needs of the footwear industry. 6 PU Review (PU R): How has the footwear industry changed since the introduction of polyurethanes? AT: The footwear industry has changed enormously since the 1970s. The last five decades have been characterized by tremendous growth. At the end of 2014, the World Footwear Yearbook reported that more than 22 billions pairs of shoes were produced in 2013. While the last few years have been tricky in some regions because of the global downturn, industry revenue has continued to grow overall thanks to continuing demand from emerging markets such as India. New fashions, modern manufacturing techniques and more stringent environmental standards have also brought about major change across the industry. As styles have shifted and production practices have progressed, material providers have had to keep pace. At Huntsman that’s meant evolving our portfolio to create new polyurethanebased systems that continually raise the bar in terms of material performance, comfort and processability. Feature We’ve had to develop solutions for new footwear applications that go beyond simply soling, for example, gel liners and even film coatings for shoe uppers. Expectations for better performing materials in terms of resistance to water, abrasion and static have also increased. PU Review (PU R): Can you give us some specific examples of footwear innovation? AT: There are many examples of innovation but three achievements really stand out. In the early 1990s, our footwear business – then part of ICI – was the first company to introduce water-blown polyether footwear systems, eliminating the use of chlorofluorocarbons (CFCs). Later that decade we broke new ground with the first universal prepolymer for use with both polyester- and polyetherbased systems. Around the millennium we invented AVALON® Duo – a dual soling solution that combines the benefits of TPU and polyurethane. PU Review (PU R): You mention three different types of polyurethane: polyester, polyether and TPU. What sets each apart? AT: Polyester, polyether and thermoplastic polyurethanes all have slightly different traits and as such, lend themselves well to different footwear applications. As a general rule, polyester polyurethanes work well in safety shoe applications. They have a high resistance to chemicals, as well as substances such as oil and petrol. They are also ideal for direct-on processing and for casting unit soles – both single and double density. Polyether polyurethanes deliver good pattern definition, whatever the processing technique or desired density. They offer outstanding flex-life properties and hydrolysis resistance. With the ability to withstand moisture, they are perfect for producing shoes and sandals worn in humid, tropical climates where water ingress and attack from microorganisms that thrive in warm, damp environments is commonplace. Then there are TPUs – one of the best performing footwear materials available in terms of abrasion and impact resistance, flexlife and optical stability. TPUs can be used to create unit soles, which are stuck straight to the upper of a shoe in the latter stages of manufacture. They can be combined with a polyurethane midsole to create a dual density solution. TPUs can also be precision engineered to create footwear components including top pieces and molded heels for ladies fashion shoes; sports plates for soccer, golf and baseball shoes; plus skates and ski boots. PU Review (PU R): What materials do polyurethanes compete with in the footwear sector and how does the chemistry compare? AT: Polyurethanes are one of the only materials that can be used in almost every footwear application from outsoles and midsoles to liners and uppers. This means they have to compete with all standard substrates such as ethylene-vinyl acetate (EVA), vulcanized rubber, thermoplastic rubbers, polyvinyl chloride (PVC), nylon and leather. Performance wise, polyurethanes offer a number of advantages. They enable footwear manufacturers to produce lighter, more comfortable shoes. They are easy to process, helping to improve production line efficiencies. Polyurethanes can also be engineered to overcome yellowing and hydrolysis issues, which can affect footwear aesthetics and longevity. PU Review (PU R): How do you see the footwear manufacturing market developing? AT: The balance of power in footwear manufacturing is unlikely to change in the immediate future. According to the World Footwear Yearbook, Asia is responsible for manufacturing an estimated 87% of the world’s footwear. China remains the undisputed leader, making almost two out of every three pairs of shoes sold globally. In China, it’s very much a numbers game. Local manufacturers make millions of pairs of shoes every year so unit prices can be kept low, which is hard for manufacturers elsewhere to compete with. Other regions are slowly becoming more attractive again but this will take time. Within Asia for example, footwear companies are slowly starting to shift production from China to Vietnam, Indonesia and Taiwan. There is also growing interest in manufacturing in Cambodia and Myanmar. In Europe, where it’s more difficult to compete on cost, the market is largely dominated by small to medium sized companies making shoes for niche applications such as safety footwear – where material performance is paramount. It’s largely the same story in America. According to the American Apparel and Footwear Association, domestic footwear companies manufactured just 1.4% of shoes purchased in the U.S in 2011. Like Europe, footwear production in the U.S is generally more specialist, primarily safety footwear but also military combat boots. In terms of future growth, India is definitely a market to watch. There is a big domestic market for sandals and casual shoes, which is growing quickly and the industry is starting to wake up to what’s possible with polyurethanes. PU Review (PU R): You mentioned that other regions are becoming more attractive again as manufacturing locations – what’s driving this? AT: There are two key factors. Import procedures are becoming increasingly complex – which means domestic manufacturing is starting to have more appeal. Processing techniques are also becoming more automated – making manufacture in other regions, outside of Asia, more competitive. www.huntsman.com/pu 7 Feature PU Review (PU R): Are there any other regional differences of note? AT: Yes. The difference in regional production levels is reflected in the use of materials and manufacturing techniques employed around the world. Polyurethanes and TPUs have a global share of the footwear market of around 8%. In Europe this rises to approximately 18% – echoing the emphasis on high quality, specialist footwear applications. We also offer customers practical advice to reduce manufacturing costs and improve staff training. In recent years we’ve worked with a number of European manufacturers, helping them to get new production lines up and running. This kind of work will remain of high value as the drive for automation continues as mainstream footwear manufacturers consider a return to production in Europe and the U.S, and need to train more people locally. In terms of techniques, unit sole casting is widely used in Asia, South Europe and the Middle East, where labour costs are generally lower. While in central Europe and the U.S., where employment costs are typically higher, and there is a move towards more automated methods, which are far less labour intensive. PU Review (PU R): Finally, can you tell PU Review readers what Huntsman does to support sustainability in footwear manufacturing? AT: In a fast paced industry, where so much is in flux, making a positive sustainability contribution is not just about making products that have less environmental impact. That’s important of course and something we take very seriously. But sustainability in footwear manufacturing is also about creating stability. The footwear industry is highly pressurised, it’s dominated by seismic seasonal shifts. Manufacturers need to respond rapidly to consumer demands. For big manufacturers this can mean churning out thousands of new styles every year. For smaller companies it’s about keeping production sustainable from a cost perspective so they can remain competitive. PU Review (PU R): In such a competitive sector, how does Huntsman differentiate itself? AT: We have many strengths; our time in the market place, the breadth of our portfolio, and our global capabilities. Customers tell us that the quality of our technical partnerships also help us stand out from the competition. From our dedicated footwear development center in Belgium, we undertake long-term research projects into emerging footwear applications. Liaising with customers we assess future market trends and develop new materials – producing samples in house on industry standard machines that we’ve invested in. 8 We support sustainability by looking at innovation and people alongside the planet. It’s our duty to keep a pipeline of new products coming through that enable manufacturers to make high quality shoes and boots at an acceptable cost and with minimal environmental impact. DALTOPED® Lite polyether material is one such example. Launched three years ago, this ultra-lightweight, cost-effective and highly versatile alternative to ethyl vinyl acetate (EVA) makes it possible to produce extremely lightweight unit soles on existing polyurethane machinery at a lower production cost with less wastage. Huntsman is also involved in corporate social responsibility initiatives in countries such as India, which are designed to make the local footwear industry more sustainable over time. In Kerala we work with the Footwear Design and Development Center (FDDC) – a local charity that helps equip people in rural communities with the skills they need to enter the footwear profession – helping to grow the sector and improve prospects for people locally. These are just two examples of how we are helping to improve sustainability in the footwear sector. Countless other instances exist and it’s this well-rounded approach to supporting sustainability in the footwear sector that our customers value and which has given us such a high share of the market worldwide. | alfons_tremml@huntsman.com The PU Review team would also like to thank the following individuals for their editorial contribution: • Leon Chou, Technical Manager for Elastomers and Regional Footwear Industry Coordinator at Huntsman’s Asia Technology Center • Mark Kwek, Strategic Marketing Manager, Great Asia • Memphis Wei, Commercial Manager Footwear, China • Colin Tan, Sales Manager, TPU, Great Asia • Jim McCloud, Senior Sales Representative, PU Huntsman TPU is sole choice for Panter Huntsman’s footwear experts have been working closely with Panter (Industrial Zapatera) – one of the largest producers of safety shoes and boots in Iberia. The two companies have been collaborating on a series of soling projects that have helped to improve productivity on Panter’s production lines and enhance the performance of its technical workwear. Panter has the capacity to produce thousands of pairs of safety shoes every day. Its manufacturing facility in Alicante, Spain is operational 24 hours a day, six days a week, and employs only the very best footwear materials. With help from Huntsman, Panter has switched to using TPU to create soles for a range of its professional safety boots, which are used in meat processing and butchery environments. Panter employs Huntsman’s TPU to form a blue transparent outsole with a white mid sole. The material also offers Panter higher cycle times and good abrasion and slip resistance – a winning combination over conventional soling options. Panter has also been working with Huntsman to improve the design of a wellington boot that it manufactures for a leading Spanish supermarket chain. Employees who work in the supermarket’s fish / seafood department and distribution depots used to wear boots made from other materials. However, high levels of humidity and the fact that the boots were heavy and uncomfortable to wear, meant employees’ feet were prone to sweat. Together, Panter and Huntsman developed a solution that would perform well in harsh environments for a long period of time. Lightweight and offering good anti-slip resistance, excellent hydrolysis resistance and decent cold temperature protection for the wearer – this has been a major step forward in terms of the safety, comfort and wellbeing of the supermarket’s workers. | footwear@huntsman.com Stepping up safety shoe production Using a specialist polyurethane material from Huntsman, SCHÜTZE-SCHUHE – an Austrian manufacturer of premium quality, professional footwear – has developed a next generation soling solution for a new range of light, fashionable, safety shoes that have electric static discharge (ESD) properties. SCHÜTZE-SCHUHE is a family-run business, best known for making hardwearing boots that enable construction employees to work on hot asphalt for more than an hour. The organization also has an established range of roofing shoes that offer exceptional grip. When SCHÜTZE-SCHUHE decided to diversify and create a range of ESD safety shoes, the business began looking for a new polyurethane supplier to work flexibly with. The ideal partner had to be located in central Europe; willing to develop a double-density soling solution tailored to specific requirements; and capable of providing hands-on technical support. SCHÜTZE-SCHUHE contacted Huntsman and together the two companies embarked on the development of a bespoke soling solution based on Huntsman’s DALTOPED® DUAL DENSITY technology. Following a period of rapid product development and successful trials at Huntsman’s footwear technology center in Belgium, SCHÜTZE-SCHUHE began using the DALTOPED®-based material to create a compact polyurethane outsole with a foamed, soft polyurethane midsole. Thomas Schützeneder, CEO of SCHÜTZESCHUHE, said: “Our business is renowned for making shoes and boots that are tough and have a long working life but are comfortable enough to be worn eight hours a day, week after week. We only pick the very best materials and never compromise quality – two values we carried through to our work with Huntsman. Forging new supplier relationships can be daunting but the transition to working with Huntsman was a really positive experience. They took a flexible approach to innovation, provided exactly the kind of material we needed and the technical support they gave was invaluable.” Following completion of its dual density soling project for SCHÜTZE-SCHUHE, Huntsman is now supplying the business with additional products for other aspects of its production set up – including the lines where its highly insulated asphalt boots and slip resistant roofing shoes are manufactured. | footwear@huntsman.com www.huntsman.com/pu 9 Polyurethane shows different side to exterior cladding Polyurethane chemistry is used extensively across the construction industry. Typically it’s found in insulation to make buildings more energy efficient and in adhesive, coating and elastomer products, where it can help enhance durability, toughness and overall aesthetics. Now, polyurethanes are also proving their benefits in siding, cladding and exterior trim applications thanks to the efforts of Boral – an international building and construction materials group. Combining a proprietary polyurethane chemistry that utilizes Huntsman products with fly ash (a by-product of coal-fired electric generating plants), Boral has developed TruExterior™ Siding and Trim – a new category of products for exterior building applications such as cladding, sofits, fascias, door casings and window surrounds, which have historically employed wood. Less susceptible to the elements Described by Boral as a poly-ash structure, TruExterior™ products are engineered to look like traditional wood-based siding and trim solutions. Similar in weight but far less susceptible to degradation from insects or exposure to the elements, TruExterior™ requires very little maintenance. It can be painted any color and is easy to cut, route, drill and mill using traditional woodworking tools and methods. Unlike other exterior trim solutions such as wood, wood composites, fiber cement, or vinyl/PVC, TruExterior™ products maintain a high level of dimensional stability during periods of moisture and temperature change. They are also suitable for ground contact and do not require end-sealing, special adhesives or other costly installation techniques. More than 70% recycled content Furthermore, the TruExterior™ material has excellent sustainability credentials. Consisting of more than 70% recycled content blended with a relatively low level of polyurethane component, TruExterior™ is manufactured in a LEED® Silver facility using a proprietary low emission and low energy usage production process. As a result, the products can contribute to a building’s LEED® pursuits. It can also help reduce lifecycle costs. Boral’s development of TruExterior™ Siding and Trim is indicative of a wider shift in the construction market towards man-made materials that are more resource efficient and have greater potential to reduce energy consumption and environmental impact. Brian Below, President of Light Building Products at Boral, said: “Across the construction industry, the last two decades have seen enormous change in the use of building materials. Government mandates and legislative measures, designed to boost the energy efficiency of buildings, have led to the evolution of existing technologies and the development of many new alternative products. Several years ago we spotted a gap in the exterior trim market for a new type of material. Industry feedback told us that engineered wood, PVC and fiber cement solutions were working well as wood substitutes – but still had their drawbacks. Moisture resistance, stability during temperature fluctuations, and workability challenges were just some of the issues raised by users.” 10 “Realizing that no single material offered exactly the right mix of attributes we decided to develop a solution that would work as a true replacement for wood trim. With builders and homeowners accustomed to the workability of wood we knew we needed to develop a product that would look good, and offer excellent durability, but be easy to cut and fasten. We did just that, testing and trialing all aspects of the TruExterior™ material over a six year period and creating a product unlike anything else available.” Proven performance Before its launch, the TruExterior™ material underwent rigorous internal and third party tests to verify its performance and durability, even in the harshest of climates. Third-party certification group MBDC has assessed TruExterior™ Siding and Trim for its overall impact to health and the environment and certified it with a Cradle to Cradle™ Silver rating. Scientific Certification Systems (SCS) Global have also certified that the products have greater than 70% recycled content. | eric_stebel@huntsman.com For more information: www.BoralAmerica.com/TruExterior or Nadine.sizemore@boral.com Automotive focuses on reducing A growingteam technology noise, vibration and ride harshness In the food industry, demand for fresh crops, all year round, is increasing. Consumers are now accustomed to having ready access to fruit and vegetables, regardless of season. With the global population booming – and estimated to surpass nine billion by 2050 – pressure on food supplies is set to intensify. In the Netherlands there is a mature, high tech, hydroponics industry continually growing food to meet national and international demand. To support this sector, Huntsman has developed a special hydrophilic material. With a special affinity for water, the technology has been designed for use in commercial greenhouses and food-growing environments, in the production of tomatoes, peppers, cucumbers, eggplants and salad leaves. The material, marketed as BVB SUBLIME® substrate, is produced in conjunction with BVB Substrates – a Dutch specialist in greenhouse horticulture. Clean, inert and easy to use it has a high pore volume that gives it an excellent water holding capacity. A well balanced water /air ratio enables it to release moisture to plant roots slowly, over time. Delivering a comparable performance to existing plant growing substrates, BVB SUBLIME ® substrate is ideal for use in greenhouses employing traditional hydroponics growing systems, as well as NFT – the nutrient film technique. Via this method, salad leaves grow in a watertight gully. At the bottom of the channel, a shallow stream of water containing dissolved nutrients circulates past the bare roots of plants. A continuous supply of oxygen is also provided, encouraging the root system to establish on a substrate at the base of the waterway. Growing plants using BVB SUBLIME® substrate has further advantages. With the need for soil eliminated, greenhouse drains can be kept clear. In addition, the roots of salad plants such as lettuce are kept clean – and require less preparation before distribution to retail outlets. Huntsman and BVB Substrates have worked together for five years undertaking trials to ensure that BVB SUBLIME® substrate complies with food safety standards. Tested by numerous growers and research stations, the material is now used in commercial greenhouses worldwide and interest in this ‘next generation substrate’ is increasing. As well as commercial hydroponic growing mats, BVB SUBLIME® substrate can be shaped into grow plugs and propagation blocks, supporting the different stages of the plant growth cycle – and a growing industry with the potential to benefit everyone on the planet. | dave_burge@huntsman.com For further information about BVB SUBLIME® substrate, contact: psonneveld@bvb-substrates.nl www.huntsman.com/pu 11 Bio-based foam chosen for car headrest In the March 2014 edition of PU Review we announced Huntsman’s successful development of a special polyurethane prepolymer based on rapeseed oil. This major achievement* was instigated to enable the production of more sustainable polyurethane materials for the automotive sector, where there is a major drive for resources with a strong renewable element. Image for illustration only. This issue we can announce that the Windsor Machine Group (WMG) is now creating headrests for a leading automotive manufacturer using a fully formulated, polyurethane foam from Huntsman, based on this novel chemistry. The bio-based headrests are the first of their kind to be produced in Europe and employ RUBIFLEX® H Bio – the name given to Huntsman’s rapeseed oil /MDI-based foam system. WMG works with some of the world’s bestknown automotive brands. Its design engineers have a reputation for developing creative solutions that can significantly improve the fuel efficiency of cars and the manufacturing processes used to create them. The headrests are being manufactured by WMG in Slovakia, at a facility that opened in 2014. Rob Purves, Windsor Machine and Stamping Supplier Quality Manager at WMG, said: “It’s hard to believe that the foam system developed by Huntsman is bio-based. Its quality is excellent, outperforming many of the other materials we’ve tested. Crucially, the percentage of bio-based content it contains is also significantly higher. When we first contacted Huntsman we wanted to find a foam with a minimum bio content of 5% – to meet OEM requirements. Huntsman recommended RUBIFLEX® H Bio foam system. With 9% bio content; no adverse effects on performance properties; and a better process window; we knew instantly that it represented a major leap forward in foam technology.” 12 Incorporating bio polyols into foam production has proved complicated in the past. The presence of sustainable ingredients has negatively impacted on both the processing and performance capabilities of the resulting material. Bio polyols are typically incompatible with standard polyether-polyol combinations used in the manufacture of flexible molded polyurethanes. As a result the bio polyol can separate very quickly. If this occurs, re-mixing with a different storage tank and pump is needed – which can be costly and time consuming. Some bio polyols can also have a detrimental effect on curing and final mechanical properties. Huntsman’s innovation team worked to overcome this problem, developing a bio polyol that has been pre-polymerized with specific MDI isomers. As a result, RUBIFLEX® H Bio foam system offers a better process window – enabling the production of different foam parts of a different hardness, density and shape. Demold times are also short. The complete cycle time is around three minutes. Huntsman and WMG began discussions in November 2013. The conversation was timely. Huntsman had just initiated conversations with Oleon about its bio prepolymer development project. Impressed by what it heard, WMG decided to work with Huntsman in February 2014. Huntsman’s first task was to define the right prepolymer / polyol formulation based on WMG’s specification and process conditions. With parameters agreed, Huntsman created foam prototypes at its technical development center in Deggendorf, Germany. Once WMG were happy, Huntsman offered additional support, performing quality checks including PPAP (Production Part Approval Process) – a common standard developed by the Automotive Industry Action Group (AIAG) that establishes confidence in component suppliers and their production processes. As production commenced, Huntsman helped WMG further, carrying out an audit of its health and safety practices and delivering the polyurethane industry’s Walk the Talk training program. Continuing, Rob from WMG, said: “In addition to supplying a top quality bio-based foam, Huntsman’s full service package had strong appeal. We’ve been producing headrests in other parts of the world for many years but as a relative newcomer to Europe, we needed an MDI partner that was prepared to offer more than just materials. With a new site to bring online, equipment to install and people to train, Huntsman’s development, prototyping and technical support was invaluable – and an added bonus alongside its bio-based system.” WMG commenced production of the new headrests in Q4 2014 (October). At the time of going to press, Huntsman was the only MDI supplier offering a bio-based prepolymer technology to automotive OEMs in Europe. | christophe_ponce@huntsman.com * Huntsman’s bio-based prepolymer was realized with support from French agribusiness Sofiproteol) Driving comfort in the new Mazda2 An all-MDI automotive seating system based on Huntsman’s polyurethane chemistry is being used to drive greater comfort levels in the brand new Mazda2, also known as the Mazda Demio. Developed for Mazda by Huntsman and Toyo Seat & Takaya – a Japanese car seat and headrest supplier – the automotive seating system is being used in the cushion and back panel of the vehicle’s front seats. The Mazda2 is a sporty, 1.3 liter, compact car. Voted World Car of the Year in 2008, the vehicle has exceptional fuel economy and is widely regarded as sleek, stylish and fun to drive. Awarded five stars in the Euro NCAP safety ratings, the latest model of the Mazda2 is lighter than previous versions and has CO2 emission levels as low as 115g/km. It has a carefully considered interior and according to claims on the Mazda website, the company has perfected the ergonomics of the car’s seats and steering wheel. Takaya introduced Huntsman to Mazda in 2013. Following a series of meetings to discuss the benefits of using Huntsman’s polyurethanes in automotive seating systems, Mazda agreed that Takaya and Huntsman could work together to develop a brand new system for the latest Mazda2 model. Over the following year, a team lead by Sansan Wu, Technical Manager, at Huntsman’s Asia Technical Center (ATC) in Shanghai, worked to develop the system. Supported by Huntsman’s automotive experts in the EAIME region, and working closely alongside the Takaya team, Huntsman ran a number of evaluations and demonstrations at Takaya’s production line in Japan. Mazda sign off was secured in early 2014 and mass production of the system began in October 2014. Today, Huntsman, Toyo Seat & Takaya and Mazda are continuing towork closely together to evaluate how Huntsman’s all-MDI system could be employed in other vehicles in the automotive manufacturer’s range. Julian Young, Japanese Transplant Manager, Automotive and Flexible Industry at Huntsman said: “The use of our all-MDI seating system in the Mazda2 is a huge achievement for our automotive team and represents a major milestone for our Japanese business. Mazda is one of the world’s major automotive manufacturers. It has been a real honor to work on a project that is so central to the experience of people driving one of its most popular vehicles. For most people, buying a car is a major financial and emotional investment, so ride quality can be a deciding factor in the purchasing process. Polyurethanes have been used across the automotive industry for many years to help improve vehicle performance and comfort. We are delighted that Mazda has recognized the benefits of this chemistry and is realizing the value it can add to its vehicles worldwide.” | ada_xu@huntsman.com Huntsman wins Johnson Controls performance award Huntsman has received a bronze Supplier Performance Award from Johnson Controls, Inc. (JCI) for demonstrating excellence in all aspects of its supplier / customer relationship. Every year, JCI – the largest global supplier of automotive interiors and seating in terms of market share – evaluates the services it receives from its suppliers via a comprehensive review and sustainability survey. The award is judged on six categories: quality, commercial (which includes cost-saving objectives), supply team management, service and general expectations, social and environmental sustainability, and general performance. The top performers are subsequently awarded prizes in categories that focus on quality; commercial activity; supply chain management; service and general expectations; social and environmental sustainability; and general performance. Huntsman has been supplying its MDI RUBINATE® products to JCI’s automotive interiors and seating businesses for many years. The business received its prize – one of just twenty-four trophies given out – at JCI’s annual North American Supplier Performance Awards ceremony in Plymouth, Michigan. | eric_stebel@huntsman.com www.huntsman.com/pu 13 New PU tooling technology breaks the mold Huntsman has made a major tooling technology breakthrough. The business has developed a new polyurethane resin system that cures extremely quickly and allows the production of high heat stable modeling, tooling and rapid prototyping boards. The availability for the first time of an effective, high temperature stable polyurethane will open up a world of new opportunities in a wide range of sectors including aerospace, automotive, marine and shipbuilding. With a glass transition temperature (Tg) of 200°C and higher, the new generation VITROX® EST system offers product designers, tooling manufacturers and mold-makers a viable polyurethane alternative to other thermoset-based tooling products – with a number of additional advantages. The fast cure features of Huntsman’s VITROX® EST system make it possible to significantly reduce demolding and manufacturing cycle times. This can help manufacturers increase productivity, reduce energy costs and cut carbon emissions. The VITROX® EST system can also be precisely formulated to suit specific requirements – offering added flexibility and broadening scope for innovation. VITROX® EST system’s high Tg properties mean a constant coefficient of thermal expansion (CTE) from room temperature to 200°C is achievable. This enables the creation of products and tooling boards with improved long-term stability when exposed to high temperatures. Products and tooling boards made with the VITROX® EST system also demonstrate better impact resistance and good machinability. Processing benefits include a long, tunable pot life (5-20 minutes) and a low viscosity. Furthermore, the system is processable on low pressure casting machines. | wim_gilis@huntsman.com Encouraging model behavior Using computer-modeling techniques to understand how a material, object or structure will behave over time, or when exposed to different environments or circumstances, is now a fundamental part of the product design process – regardless of application or end market. Employing established modeling methods – adapted for its own purposes – Huntsman uses the science of simulation to gain a deeper understanding of what it is possible to achieve with polyurethanes. This strategic approach is delivering major benefits for Huntsman customers across a range of sectors, inspiring innovation. PU Review spoke to Jan Vandenbroeck to discover more. “Architects and structural engineers would never dream of constructing a high-rise building without investigating how it would cope in an adverse weather event or natural disaster. Similarly, automotive manufacturers would never approve new car concepts without exploring every aspect of its design, from aerodynamics to its performance on different surfaces. Diving deeper into polyurethane chemistry “When it comes to road testing polyurethanes and creating new MDI-based systems for specific applications, we apply the same rules. Several years ago we decided to invest in computer modeling and dive deeper into polyurethane chemistry. “At our R&D headquarters in Belgium we formed a dedicated computer modeling team 14 to study how polyurethanes perform in certain scenarios. This five-strong group applies algorithms and equations to help fine tune chemical formulations and achieve the product properties our customers want. Sometimes the projects we work on are customer specific. Some are driven by our own ideas. Others are run in conjunction with world-renowned universities and institutions including the Belgian and Dutch governments, and the European Union. Layering additional information “Computer modeling in the polyurethanes industry has been around for a while but we’re taking it a step further. Take flexible foams as an example. In the past, computer modeling helped define the structure of a polyurethane foam. Today, we can simulate what the perfect foam would look like and layer that information with data about external influences and their impact on processing and performance properties. These extra insights are helping us create innovative polyurethane-based products that are truly fit for purpose. “In recent years, we helped develop ACOUSTIFLEX® S – a special form of sound insulation. Going beyond conventional R&D techniques, we explored the chemical / acoustic relationship of the system to maximize its ability to muffle sound. To help improve building energy efficiency, we are using our computer modeling capabilities to investigate how the thermal properties of insulation can be improved to develop super insulating materials. And in the automotive industry, we are helping vehicle manufacturers define what comfort – delivered by polyurethane foams – should feel like. Many manufacturers already run their own tests to help quantify what is ultimately a subjective area. Our work builds on this, translating their requirements into specific product parameters. We’ve also recently introduced a CT scanner to our research lab, enabling the 3D analysis of foam and composite structures.” | jan_vandenbroeck@huntsman.com RUBIFLEX® Cocoon technology creates cool comfort RUBIFLEX® Cocoon technology is a new technology from Huntsman that’s been developed with human wellbeing top of mind. Used to manufacture cool, breathable, flexible foams, RUBIFLEX® Cocoon technology can significantly enhance comfort in bedding, furniture and seating applications by reducing the build up of heat and moisture that transfers from the body when it is at rest. The availability of RUBIFLEX® Cocoon technology makes it possible to fabricate foams that combine the very best attributes of existing memory and high resilience foam solutions, with a number of additional benefits. The resulting foam slabs provide excellent support and good pressure distribution – gently cradling the body and minimizing pressure points to maximize blood flow and promote quality sleep and relaxation. With an open cell structure, the natural increase in humidity produced by the body is dispersed very effectively. Airflow permeability is also high – helping to transport heat way from the body’s surface. Tests show that the temperature build up in a RUBIFLEX® Cocoonbased foam is more than 1.5°c lower than in a comparable memory foam solution. Combined, these qualities help support the body’s natural thermoregulation mechanisms. With RUBIFLEX® Cocoon technology, comfort is heightened further still thanks to the unique moisture management properties of the system. Special hygrothermal attributes help dissipate the natural accumulation of heat and moisture generated by the body when it comes into contact with mattresses, pillows, toppers, armchairs, sofas and car seats. RUBIFLEX® Cocoon technology is now in commercial use. Spanish company Colchones y Componentes Aspol is using it to produce a range of mattresses for one of the biggest department store chains in Europe, El Corte Inglés. The polymer structure of RUBIFLEX® Cocoon technology offers a good balance of hydrophilic and hydrophobic segments – enabling water vapor permeability and moisture transmission. foams also have an excellent wet compression set and good tear strength. Conforming to LGA and CertiPUR standards they meet low VOC requirements. Furthermore, they can be vacuum packed and are suitable for use in adjustable mattresses. andy_walton@huntsman.com Foams based on RUBIFLEX® Cocoon technology have a dry yet silky feeling and work well in all climates. They are durable and resilient, retaining their original feel, thickness and shape over time – despite changes in temperature conditions. RUBIFLEX® Cocoon Forthcoming events and technical presentations List of forthcoming events: European Coatings Show, Nürnberg, Germany (21-23 April) Ligna, Hannover, Germany (11-15 May) Chinaplas, Guangzhou, China (20-23 May) 2015 Polyurethanes Technical Conference, Orlando, Florida (5-7 October) Fakuma, Friedrichshafen, Germany (13-17 October) WoodEx, Moscow, Russia (24-27 November) Leathertech, Dhaka, Bangladesh (26-28 November) Find us on: Facebook: www.facebook.com/huntsmancorp Twitter: www.twitter.com/Huntsman_Corp LinkedIn: www.linkedin.com/company/huntsman Google Plus: www.plus.google.com/106818920361803832093 YouTube: www.youtube.com/user/HuntsmanCorp For more information on the subjects covered in PU Review magazine, please contact the editor: Ilse Vanden Brande, ilse_vanden_brande@huntsman.com, +32 (0) 2 7589420 While all the information and recommendations in this publication are to the best of our knowledge, information and belief accurate at the date of publication, nothing herein is to be construed as a warranty, express or otherwise. ACOUSTIFLEX®, AVALON®, DALTOPED®, IROGRAN®, RUBIFLEX®, RUBINATE®, TEROL® and VITROX® are registered trademarks of Huntsman or an affiliate thereof in one or more, but not all, countries. BVB SUBLIME® is a registered trademark of Bas van Buuren B.V. LEED® is a registered trademark of U.S. Green Building Council (ISGBC). Boral TruExterior ® Trim boards is a registered trademark of Boral Composites Inc. Copyright © 2015 Huntsman Corporation. All rights reserved. Designed and produced by: Chris Pearson creative communications. www.huntsman.com/pu 15 We create better comfort and durability. Together. At Huntsman Polyurethanes, we believe that working in true collaboration with customers is the only way to solve complex problems and find the solutions that will deliver real innovation. So, we strive with a passion and determination to build the deep understanding of our customers that’s required to get to the heart of their needs and establish lasting partnerships. We provide customers with a wide choice of footwear solutions, based on many different polyurethane chemistries. From fully formulated grades and tailor-made polyesters to polyether-based systems and TPU grades, we give footwear companies the freedom to design innovative shoes, boots and sandals in step with the latest fashion trends, manufacturing techniques and environmental concerns. Combine our knowledge of polyurethanes with your expertise, and we'll create better footwear… together. www.huntsman.com/pu