Data Sheet
Contact Record Verification Suite
Get More Value from Your Customer Information
Benefits
• Better communication with
customers through any
channel
• Save time and costs
associated with invalid,
incomplete, or out-of-date
contact data
Poor customer contact data quality is expensive. The cause of 40% of all failed business
initiatives is bad data, according to Gartner. Data-fueled marketing requires validation and
cleansing of data in real-time at the point of collection or point of entry - before it is ever
used. Without verification, bad data leads to high email bounce rates, returned packages,
broken brand promises and unhappy customers.
Informatica’s Contact Record Verification Suite verifies customer email addresses, mailing
addresses, and phone numbers in real-time. Get the most from your valuable customer
information while improving customer satisfaction, marketing campaign success, and sales
performance.
• Gives you confidence in
your data quality across your
organization
This example of a customer filling out a form on a website shows how the Contact Record Verification
Suite checks the email address, postal address, and phone number of the customer as it is entered on
the form. Any missing or incorrect information is then presented to the customer to correct. Invalid data
is corrected in real-time while the customer is still engaged, while ensuring your systems are free of data
entry errors.
Key Features
Three data quality solutions in one
Address Verification features
Is contacting customers a challenge? Is your
overall data quality suffering, and so is customer
satisfaction? Trust your customer contact data to
Informatica, named the industry leader by Gartner for
data quality tools.
Informatica Address Verification, powered by
AddressDoctor, is the world’s leading solution for
certified international address verification, correction,
and standardization. It is the only address verification
solution featuring all five global postal certifications
in one engine. The service covers address verification
for more than 240 countries and territories around
the globe.
Improve your data quality and customer contactability
with the Contact Record Verification Suite, a single
solution with three valuable contact data services:
• Email Verification
Phone Number Validation features
• Address Verification
Informatica’s Phone Number Validation service gives
you the most up-to-date results for phone numbers
in 240 countries and territories. The service verifies
the entire phone number, gives you data on what
kind of phone the number is associated with (such
as mobile, landline, free phone, or VOIP), gives you
carrier details, and geographic data points. Use
Phone Number Validation to learn more about your
customers in virtually any country.
• Phone Number Validation
Email Verification features
Informatica’s Email Verification service reduces
email bounces and delivery failures by 97% or
more. Continuously improved for more than 10
years, Informatica’s email verification experts ensure
that you always receive accurate results. Email
Verification checks email addresses in real-time for
up-to-date accuracy. Transform your email contact
lists and minimize your chances of ending up in the
junk folder. Proactively reduce the risk of losing sales
and draining your resources due to a poor sender
reputation.
Integrate anywhere
All of the services in the Contact Record Verification
Suite are cloud-based, which means you can
integrate the full suite with your existing systems. Get
started right away.
Flexible options, built for business
The Contact Record Verification Suite can be used in
real-time at the point of entry, or used to verify and
cleanse existing datasets as part of a batch process.
Many enterprises apply both. You can use real-time
verification to cleanse and verify email addresses,
mailing addresses, and phone numbers at the point
of collection and use a batch schedule for existing
data (since contact information changes regularly).
A real-time, cloud-based integration can be applied
to webforms for ecommerce shopping carts, landing
pages, and point-of-sale platforms in-store. This
front-line check prevents invalid email addresses from
getting into your database before you ever send
to them, ensuring you get the right data while the
customer is engaged and can make corrections.
For your existing legacy contact lists, batch
processing is ideal. This method allows you to run
your entire contact list through the solution at one
time. On average, 30% of contact data changes
yearly, so it’s essential to verify and cleanse your
data on a regular schedule. A batch can be run as
often as you need.
“We don’t know any other company that provides
professional address validation for so many countries.”
– Joerg Schneider, International Sales Director, Deutsch Post
“Everything is truly real-time from the moment a user
completes a web form. It’s all automated, allowing intelligent
decisions to be made before an email is ever sent.”
– Danny Essner, Head of Merchant and Partner Marketing,
Magento (an eBay Company)
Key Benefits
Better communication with customers through any channel
About Informatica
Reduce email bounces, undeliverable mailings, and unusable phone numbers. Address
Verification ensures that mailings, including customer orders, bills and invoices, special
offers, and more arrive at a valid address, reducing costs from returns, re-shipping, and
miscommunication. Email Verification reduces bounce rates and deliverability issues
for better customer loyalty, satisfaction, and sales. Phone Number Validation improves
efficiency in call centers and increases prospect outreach for better sales, marketing,
and customer service. Reach more customers with your messaging and communications
throughout your organization.
Informatica Corporation
(Nasdaq:INFA) is the world’s
number one independent provider
of data integration software.
Organizations around the world
rely on Informatica to realize
their information potential and
drive top business imperatives.
Informatica Vibe, the industry’s first
and only embeddable virtual data
machine (VDM), powers the unique
“Map Once. Deploy Anywhere.”
capabilities of the Informatica
Platform. Worldwide, over 5,000
enterprises depend on Informatica
to fully leverage their information
assets from devices to mobile
to social to big data residing
on-premise, in the Cloud and
across social networks. For more
information, call +1 650-385-5000
(1-800-653-3871 in the U.S.), or
visit www.informatica.com.
Save time and costs associated with invalid, incomplete, or out-of-date
contact data
Customer data acquisition is costly, but it is essential to a company’s success. Invalid data
can be much more expensive, however, in lost opportunities and unhappy customers. Use
the Contact Record Verification Suite to ensure that essential communication from marketing,
sales and customer service business units reaches your customers and prospects.
Gives you confidence in your data quality across your organization
High data quality standards are now a major focus for many enterprises. Gartner reports
that 40% of all business initiatives fail to achieve their goals primarily because of poor data.
Verifying and cleansing your contact data on a regular basis is a simple but powerful best
practice that gives you more control over your data quality. Since it is cloud-based, you can
implement Contact Record Verification anywhere you collect or enter contact information
across your organization’s systems.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA Phone: 650.385.5000 Fax: 650.385.5500
Toll-free in the US: 1.800.653.3871 informatica.com linkedin.com/company/informatica twitter.com/InformaticaCorp
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