ANIMATION AND 3D PRINT
CREATED SIMULTANEOUSLY
BUILD PHASES SHOWN THROUGH MULTI-STAGE ARCHITECTURAL
MODEL AND ANIMATION FOR OXFORD UNIVERSITY AND MACE
CHALLENGE
Oxford University were creating two new buildings on their
campus. The construction would be near existing buildings
and several main roads.
Mace is an international consultancy and construction
company, offering services across the full property and
infrastructure lifecycle. They were at the second stage
of bidding to be main the main contractor for these two
buildings.
Mace understood that the two new Oxford University
buildings had a vast array of stakeholders interested in how
the build would be undertaken, its effect on occupants of
neighbouring buildings, traffic flow, and, of course, the final
look of the new buildings. The stakeholders were from a
range of backgrounds (Employees, Students, Neighbours,
Councillors, and Funders) and therefore included many
people who were not building specialists.
As part of their proposals, Mace wanted to show how their
build solution would be efficient, safe and have minimal
impact on neighbours.
SOLUTION
Key Challenges:
• Bring the details of the build to life
• Make the details accessible to non-building specialists
• Create a presentation tool and interactive tool
Using the actual building design files, Hobs Studio created a
detailed and to-scale Animation to show the construction of
the new buildings over time. This 4D animation sequence was
built from scratch by accurately modelling the building in a 3D
computer model then bringing it to life to show all elements of
the build. As they’ve been creating projects for 10 years, the
multi-discipline team creating the animation also understand
the nuances and tolerances of 3D printing. This meant the 3D
computer model was created with both outputs in mind.
The Animation team then finessed one copy for the animation
sequence and another copy was split into sections and
prepared for 3D printing. The 3D printed version of the time-line
would consist of a base model of the area and existing buildings.
A series of plugs would slot into this base model to show the
different phases; the existing car-park, replaced by the cranes
and stages of build, and finally the finished buildings.
THE RESULT
Both Mace and Oxford Universtity absolutely loved the
animation and 3D printed model.
Most importantly, Mace won the bid for the work, as they
successfully demonstrated their plans.
“The animation gave a great overview of
the project and enabled small details to
be seen at each stage, including the two
buildings been built at the same time.
Matching this to a physical 3D model
allowed for interaction with the buildings
and also helped answer questions
resulting from the animation sequence.”
FOR MORE CASE STUDIES, PHOTOS AND INFORMATION:
www.hobsstudio.com
@HobsStudio
www.HobsRepro.com
@Hobsrepro
LONDON OFFICE
144 Central Office
London
EC1V 8AX
Phone: 0207 014 1361
Email: info.london@hobsstudio.com
MANCHESTER OFFICE
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Manchester
M1 2HF
Phone: 0161 237 9566
Email: info.manchester@hobsstudio.com