Press Release:
15 July 2015
Mini nom nom’s Launches Five New Healthy World
Food Meals For Kids And Grown-Ups!
Mini nom nom’s, the new brand of healthy world food for kids and
grown-ups is launching its eagerly anticipated range of meals on 7th
August 2015, inspired from exotic locations and authentic cuisines
from around the world. Just heat and serve in 2 minutes!
With no added sugar, salt, additives or preservatives, the authentic dishes are made with
at least one of the five-a-day recommended fruit and vegetables and in some cases more
than one. Mini nom nom’s is breaking boundaries as the meals are not processed but
instead have the essence of home cooking in every bite. This has been achieved under the
guidance of culinary spice expert Emma Grazette, co-author and star, of book and TV
Programme, Spice Trip. Every dish in the range has been expertly crafted with child friendly
spices and quality ingredients that truly make the mouth water in anticipation.
The new healthy food brand is the brainchild of entrepreneur Lisa Sohanpal and her
husband Dr Imrat Sohanpal.
The five meals in the range inspired from world food include the Tiny Tagine from Morocco,
the Little Laksa from Malaysia, the Tiny Thali from Southern India and two Tiny Tiffins from
Northern India.
Food To Explore – For All Ages
“The great thing about our meals is that apart from being
good for developing bodies and healthy, they are
compartmentalised into two courses and include a dip or
chutney. This means children can enjoy exploring their
food, mixing, pouring, dipping and sprinkling. It makes
discovering new flavours a fun activity as well. These meals
are ideally suited to busy parents who want quick-toprepare, healthy, fun food for their children,” explained
MD, Lisa Sohanpal.
She added: “We had such phenomenal feedback in our
early development stages from parents and the trade,
saying that we really should be making these healthy,
delicious meals for adults too, so that’s exactly what we
did. We realised that adults also enjoyed and benefited
from these meals so we are launching a version for grown-ups which is being sold through
Selfridges and which is available online with Ocado. This is very exciting. The meals are
larger portions and are every bit as tasty.”
The launch on 7th August 2015 will see the adult meals on the shelves of the foodhall in
Selfridges in Bond Street, and the adult and children’s ranges will become available through
Ocado, the popular online supermarket. To date, Mini nom nom’s has already won several
internationally recognised awards such as Gold for Innovation at Lunch 2014, Best New
Brand or Business, Best New Children’s Food 2015 and Best New Food Concept at IFE 2015.
Mini nom nom’s was also semi-finalist in the Pitch to Rich contest, beating hundreds of
brands to get to the final stages of Richard’s Branson’s high profile competition for
investment. More recently, Mini nom nom’s has become a finalist in the Innovation
category for the prestigious Food and Drink Federation Award. The winner will be
announced on 7th September 2015.
With the meals now on the verge of being ready for the public to buy, after such a long build
up in the press, Mini nom nom’s has also sponsored two marques at Jamie Oliver’s The Big
Feastival event in the Cotswolds between 28-30 August. At this famous family event there
will be plenty of Mini nom nom’s food to taste and fun family activities, all to celebrate the
beginning of a new era in healthy world food that’s easy to prepare and extremely delicious.
ENDS
Website: www.mininomnoms.com
For media enquires: PR Manager - Richard Forsyth Tel: +44 (0) 1225 851 463 or email:
Richard@mininomnoms.com
The Mini nom nom’s Range:
There are five meals with three compartments per pack - based on classic recipes from
different parts of the world:
The Tiny Tagine – Morocco
Fruity, chickpea and carrot tagine
Coriander cous cous, rghaif
Moroccan bread
Roasted red pepper and rose harissa
dip
Tiny Thali – India
Keralan fish curry
Rainbow rice
Veggie bonda
Apple and mint chutney
Tiny Tiffin – India
Apple and mint chutney
Butter chicken with hidden vegetables
Pilau rice, sweet potato and butternut squash
tikki
Dates and tamarind chutney
The Little Laksa – Malaysia
Coconut lemongrass chicken with rice noodles
Tofu & veggie spring roll, plum and garlic dip
Carrot and spring onion sprinkle
Tiny Tiffin – India
Jewelled lamb biriyani
Peas and paneer tikki
Mango chutney
Fighting Against Hunger And For Education
Children in underprivileged parts of the world have to spend their days away from school simply to source
food. Mini nom nom’s aims to fight the reasons for poverty at their root causes, so every child has a chance at
an education and to have the food and energy to engage in school.
Mini nom nom’s sponsor an entire school’s midday meal service for children in Mathura – India, partnering
with a charity that focuses on providing ‘unlimited food for education.’ Akshaya Patra Foundation cook and
deliver daily nutritious meals to 1.5 million school children in India and their mission is to feed 5 million
children per day by 2020. To date, Mini nom nom’s has sponsored more than 70,000 meals over the past year.
By 2020 the aim is that Mini nom nom’s will sponsor 200,000 school meals per day. Buying a Mini nom nom’s
meal means giving children who need a helping hand, an opportunity for a better future.
Launch Information
Mini nom nom’s meals will be sold through the following channels; Supermarkets, Retailers, Nurseries,
Children’s Centres, Theme Parks, Entertainment Arenas, Airline, Food Service, Hotels & Resorts and direct to
consumers at Festivals. The initial range will be available through Ocado, Selfridges, Virgin Active Health Clubs
and through many more well-known partners.