BRAND MANAGEMENT
GUIDELINES
2014
TRANSFORT BRAND GUIDELINES
i
CONTENTS
1. CREATIVE FOUNDATION
LOGOS, BRAND COLORS & FONTS........................................................1
a. Logo Usage (Transfort, MAX, FLEX, DAR, COFC)........................... 2-12
b. Transfort Colors......................................................................... 13-15
c. Transfort Fonts.................................................................................16
This is the story of the
Transfort brand.
2. BRAND STYLE GUIDE
EXAMPLES, SPECIFICATIONS & INSTRUCTIONS.............................17
a. The Brand in Use..............................................................................18
b. Route Brochures & Maps..................................................................19
c. ridetransfort.com Website.................................................................20
d. Powerpoint Template........................................................................21
e. Electronic Displays............................................................................22
• How it was developed
• Its core characteristics
• How to bring it to life.
This brand will act as the
foundation for Transfort’s
marketing, community engagement, and customer
relations efforts for years
to come.
f. Apparel..............................................................................................23
g. Building & Monument Signage..........................................................24
h. Photography.....................................................................................25
Brand management guidelines
provided by:
TRANSFORT BRAND GUIDELINES
1. CREATIVE FOUNDATION
LOGOS, BRAND COLORS & FONTS
Graphic standards are non-negotiable components of an organization’s brand. Logos and their use
on property and material represent Transfort in the community and beyond as documents, website
content and marketing material are shared across platforms. The Transfort logo and supporting
graphic material are foundational and important visual representations of its brand. This section
provides standards for use of the Transfort logos, brand colors and Transfort fonts to ensure accurate and consistent implementation.
These files should be shared with internal and external staff and vendors who need to apply the
logo to material or create new communication collateral. As part of the Transfort brand quality
control process, staff initiating orders are advised to consult with these standards as draft product
is produced to assure adherence to graphic standards. Please see page 29 for detailed examples
of the Transfort logo, brand colors and Transfort fonts and brand in use.
7738 CP
7738 UP
c74 m0 y98 k2
r49 g155 b66
Univers 57 Condensed
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
TRANSFORT BRAND GUIDELINES
1
319B42
1.a TRANSFORT LOGO COLORS
Logos are a foundational and important visual representation of a brand. This section provides
standards for use of the Transfort logo to ensure accurate and consistent implementation. Logos
can be downloaded at citynet.fcgov.com/transfortbrand
STANDARD LOGO MINIMUM SIZE
The logo must be printed or reproduced at least 1” or 72
pixels in width to maintain legibility.
1”
REQUIRED SPACE AROUND LOGO
Leave 1/4” open space around logo.
1/4”
1/4”
1/4”
1/4”
TRANSFORT BRAND GUIDELINES
2
1.a TRANSFORT LOGO COLORS
Consistent use of Transfort’s official brand colors is critical to building brand familiarity and awareness in
the community.
COATED
Use these Pantone
colors when printing
PANTONE
on coated paper
7738 CP
Primary logo to be used on all collateral
Grayscale 50%
UNCOATED
Use these Pantone
colors when printing PANTONE
on uncoated paper 7738 UP
1-color logo to only be used on 1-2 spot color printed
pieces
This version should only be used when printing in Black
& White.
Grayscale
50%
Black 100%
White
Grayscale 25%
White & gray version to be used against a darker background
Use white version on dark background on signs, apparel, and
when logo is smaller than 2”.
TRANSFORT BRAND GUIDELINES
3
Grayscale 50%
1.a MAX LOGO USAGE
MAX is a highly visible service with its own visual identity. The logo use specifications below allow for a
unique look that coordinates with and supports the overall Transfort image.
This version with the tagline can only be used when
logo is larger than 3” in width
STANDARD LOGO MINIMUM SIZE
The logo must be printed or reproduced at least 1” or 72
pixels in width to maintain legibility.
1”
REQUIRED SPACE AROUND LOGO
Leave 1/4” open space around logo.
1/4”
1/4”
1/4”
1/4”
TRANSFORT BRAND GUIDELINES
4
1.a MAX LOGO COLORS
Colors are often a brand’s primary visual identifier. Using brand colors from the Transfort logo reinforces
the connection between MAX and Transfort.
COATED
Use these Pantone
colors when printing
PANTONE
on coated paper
7738 CP
Primary logo to be used on all collateral
Grayscale 50%
UNCOATED
Use these Pantone
colors when printing PANTONE
on uncoated paper 7738 UP
1-color logo to only be used on 1-2 spot color printed
pieces
This version should only be used when printing in Black
& White.
Black 100%
Grayscale 50%
White
Grayscale 25%
White & gray version to be used against a darker background
Use white version on dark background on signs, apparrel, and
when logo is smaller than 2”.
TRANSFORT BRAND GUIDELINES
5
Grayscale 50%
1.a FLEX LOGO USAGE
FLEX also requires a unique visual identity to help build awareness of the service. The logo use guidelines
below allow FLEX to maintain its independence while promoting the Transfort brand.
This version with the tagline can only be used when
logo is larger than 3” in width
STANDARD LOGO MINIMUM SIZE
The logo must be printed or reproduced at least 1” or
72 pixels in width to maintain legibility.
1”
REQUIRED SPACE AROUND LOGO
Leave 1/4” open space around logo.
1/4”
1/4”
1/4”
1/4”
TRANSFORT BRAND GUIDELINES
6
1.a FLEX LOGO COLORS
FLEX has its own color pallette that should be used. These colors are also included in the Transfort color
options.
COATED
Use these Pantone
colors when printing
PANTONE
on coated paper
288 CP
Primary logo to be used on all collateral
Grayscale 50%
UNCOATED
Use these Pantone
colors when printing PANTONE
on uncoated paper 281 UP
1-color logo to only be used on 1-2 spot color printed
pieces
This version should only be used when printing in Black
& White.
Black 100%
Grayscale 50%
White
Grayscale 25%
White & gray version to be used against a darker background
Use white version on dark background on signs, apparrel, and
when logo is smaller than 2”.
TRANSFORT BRAND GUIDELINES
7
Grayscale 50%
1.a TRANSFORT DIAL-A-RIDE LOGO USAGE
Dial-a-Ride identity is similar to Transfort in usage and identical to Transfort in brand colors.
Use this version if logo is printed greater than 3”
STANDARD LOGO MINIMUM SIZE
The logo must be printed or reproduced at least 1” or
72 pixels in width to maintain legibility.
1”
Use this version if logo is printed smaller than 3”
REQUIRED SPACE AROUND LOGO
Leave 1/4” open space around logo.
1/4”
1/4”
1/4”
1/4”
Use same colors as Transfort logo, pg. 14
TRANSFORT BRAND GUIDELINES
8
1.a TRANSFORT & CITY OF FORT COLLINS LOGO
As a City of Fort Collins service, Transfort materials will often require the use of two logos. The guidelines below explain how to display the Transfort and City of Fort Collins logos together.
Logos diplayed in
a similar size with
the Transfort logo
first. Logos can
either be side-byside or stacked.
YOU’RE INVITED!
Come Tour the New MAX Bus and
Learn about Transfort Route Changes
WHO: All are welcome.
WHAT: Transfort is seeking feedback on their proposed system route
changes, effective May 2014.
WHERE: A new MAX bus will be traveling around the community.
Come tour the new bus and learn more about Transfort’s routes!
SPANISH INTERPRETER AVAILABLE AT THREE OPEN HOUSES!
MONDAY, JANUARY 27
1-3 p.m.: Colorado State University’s Transit Center
4-6 p.m.: Kmart parking lot on College/Drake
TUESDAY, JANUARY 28
SPANISH INTERPRETER AT EACH LOCATION
11 a.m. – 1 p.m.: Bristlecone and Blue Spruce
2-3:30 p.m.: Downtown Transit Center, 250 N. Mason St.
4-6 p.m.: Wal-Mart on Mulberry and Magnolia
WEDNESDAY, JANUARY 29
9-11 a.m.: Limon Drive east of the Timberline and Drake intersection
Noon-2 p.m.: Cinemark Theater lot, Timberline and Harmony
3-5 p.m.: Downtown Transit Center
THURSDAY, JANUARY 30
11 a.m. – 1 p.m.: Harmony Library parking lot, Shields and Harmony
1:30-3:30 p.m.: Northeast parking lot of the Foothills Mall, Stanford and Monroe
4-6 p.m.: Wal-Mart on Mason and Harmony
More information at RideTransfort.com 970.221.6620
TRANSFORT BRAND GUIDELINES
9
1.a BUSINESS CARD & LETTERHEAD
For traditional stationery, the City of Fort Collins brand will be used. The Transfort logo will not appear
on letterhead or business cards.
Transfort
Address Line 1
Address Line 2
PO Box 580
Fort Collins, CO 80522
970.000.0000
970.000.0000 - fax
fcgov.com
TRANSFORT BRAND GUIDELINES
10
1.a EMAIL SIGNATURE & APPAREL
Both the email signature and the apparel logo are stacked. Email signature should include both the Transfort and the City of Fort Collins logo along with the employee’s contact information as displayed below.
Signature logos for both the email signature and apparel can be downloaded at www.citynet.fcgov.com/
transfortbrand
Transfort logo is displayed
larger and stacked above the
City of Fort Collins logo with a
line between.
TRANSFORT BRAND GUIDELINES
11
1.a UNACCEPTABLE LOGO USAGE
Consistency is critically important. Examples of common logo use errors appear below. Following the
guidelines outlined in the previous pages will prevent misuse of logos.
Do not use any other color than the Pantone
or RGB designations on page 14
Do not add elements to the logo
Do not enclose logo in another shape or place logo against a color
of insufficient contrast
Do not stretch, condense and transform the logo.
Scale proportionally when resizing
Do not use a scanned, web or low
resolution version of the logo for print
TRANSFORT BRAND GUIDELINES
12
1.b TRANSFORT COLORS
The four primary brand colors should always be used. Complementary colors can be added to enhance,
but should not make up the majority of the colors used. Bus route colors should only be used on materials
specifically related to the routes.
PRIMARY COLORS TO USE
Color Bridge
Color Bridge Coated Uncoated
CMYK
RGB
Web
FormulaFormula/PPT Hex
7738 CP
7738 UP
c74 m0 y98 k2
r49 g155 b66
319B42
288 CP
281 UP
c100 m80 y6 k32
r0 g45 b114
002D72
Grayscale 50%
Grayscale 25%
COMPLEMENTARY COLORS FOR USE WITH PRIMARY COLORS
Color Bridge
Color Bridge Coated Uncoated
CMYK
RGB
Web
FormulaFormula/PPT Hex
359 CP
7487 UP
c40 m0 y50 k0
r161 g216 b132
A1D884
292 CP
2925 UP
c59 m11 y0 k0
r105 g179 b231
69B3E7
7413 CP
7413 UP
c1 m60 y98 k4
r220 g134 b51
DC8633
Grayscale 85%
TRANSFORT BRAND GUIDELINES
13
1.b SIGNAGE COLORS
Only the non-reflective vinyl, custom retro-reflective vinyl or Pantone Color Bridge colors listed below should be used on signs. For MAX logos on signs, “a service of Transfort” should be omitted.
Vinyl Specs
GREEN: ORACAL 970RA
item #486 Tree Green
BLUE: ORACAL 951
item #050 Deep Blue
SILVER: ORACAL 951
item #090 Silver Gray
www.orafol.com
Pantone Color Bridge CMYK breakdown for Digital or Thermal printing
7738 CP
c74 m0 y98 k2
288 CP
c100 m80 y6 k32
Grayscale 50% (use this gray when printing over white)
Grayscale 25%
(use this gray when printing over green or blue)
Bus Signs
MAX Signs
(non-reflective)
(retro reflective
custom roll)
TRANSFORT BRAND GUIDELINES
14
1.b VEHICLE VINYL & PAINT COLORS
Only the these DuPont colors or vinyl colors listed below should be used on vehicles and buses.
MAX DuPont Paint Colors
GREEN: DuPont Green
#GS 185 EW
SILVER: #LM 577
WHITE: #LS 002
Non-MAX DuPont Paint Colors
GREEN: DuPont Green
#GS 185 EW
SILVER: #LM 577
WHITE: #LS 002
BLUE: #7419 EW
Vinyl Specs
GREEN: ORACAL 970RA
item #486 Tree Green
BLUE: ORACAL 951
item #050 Dark Blue
WHITE: 3M 7725-10 WHITE
BLACK: 3M 725-12 BLACK
www.orafol.com www.solutions.3m.com
TRANSFORT BRAND GUIDELINES
SILVER: ORCAL SERIES 970RA
item #090 Silver Gray
15
1.c TRANSFORT FONTS
This section identifies fonts consistent with the Transfort brand. To maintain a clean and modern look, use
only the fonts detailed below. Fonts can be downloaded from citynet.fgov.com/transfortbrand
TITLING, CALLOUTS, SIDEBARS & SIGNS
Univers 67 Bold Condensed
Univers 47 Condensed
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
Univers 57 Condensed
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
Note for designers and production artist: Track typeface to -20
BODY COPY
Standard body copy typeface size is 9 pts., Leading >11 pts.
Univers 57 Condensed
News Gothic Regular
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
News Gothic Demi
Consistent, strategic branding
Consistent, strategic branding
CONSISTENT, STRATEGIC BRANDING
Note for designers and production artist: Use news gothic for brochures and publications. Use Univers 57 Cnd for posters and flyers. Track typeface to -20.
TRANSFORT BRAND GUIDELINES
16
2. BRAND STYLE GUIDE
EXAMPLES, SPECIFICATIONS & INSTRUCTIONS
The visual concepts of the
Transfort brand are designed
to create an experience that is
simple, useful, and modern.
It is based on the foundational elements of a smartphone
app where information is presented cleanly, concisely, and
in easy-to-distinguish modules. 55% of American adults
now have a smartphone and
that number is increasing
rapidly; people are accustomed to receiving information in a mobile-like format.
When possible, text is kept to
a minimum. Information ap-
Route Outreach
CVB AD
pears within sectioned blocks of color. The number of colors used in a single piece are kept to a minimum.
Clean lines eliminate the need for drop-shadows. Simple icons or images are used to reinforce key points
and elements. Overall, the Transfort visual brand embodies easy, modern transit.
TRANSFORT BRAND GUIDELINES
17
2.a THE BRAND IN USE
These are examples of the Transfort brand in use.
Advertising posters
DOWNTOWN TRANSIT CENTER
MOUNTAIN STATION
OLIVE STATION
MULBERRY STATION
AUREL STATION
UNIVERSITY STATION
PROSPECT STATION
LEMAY AVE.
L
TRAI
EEK
NG CR
SPRI
SPRING CREEK STATION
COLLEGE AVE.
DRAKE STATION
SWALLOW STATION
FOOTHILLS MALL
ORSETOOTH STATION
OUTMAN STATION
KEY
TRANSIT CENTER
MAX STATION
PARKING
BRT TRAVEL IN MIXED TRAFFIC
BRT DEDICATED GUIDEWAY
PAVED TRAILS
ARMONY STATION
OUTH TRANSIT CENTER
AX IS FREE DURING
E SUMMER 2014!
t ridetransfort.com for more information.
Brochure
TRANSFORT BRAND GUIDELINES
Folder
18
2.b ROUTE BROCHURES & MAPS
970-221-6620
fcgov.com/transfort
*PassFort
PassFort is a program that allows employers to purchase annual
bus passes for their employees at a substantial discount. The
PassFort program includes the benefits of the Guaranteed Ride
Home Service. PassFort passes may be used on all Transfort
buses during regular service days and times, and are also valid on
FLEX. To learn about the program and its benefits visit fcgov.com/
transfort. Purchase at Transfort Administration Office located inside
the Downtown Transit Center. Minimum purchase is required.
LOST AND FOUND
Day Pass................................................................................ $3.00
10-Ride Ticket ....................................................................... $9.00
Monthly Pass (unlimited rides every day) ............................ $25.00
Annual Adult Pass .............................................................. $154.00
PassFort* ............................................................................. $50.00
Annual Senior (ages 60+) ..................................................... $25.00
Annual Disabled and Medicare Cardholders .......................... $25.00
CSU students with CSU issued RAMCARD** ............................ FREE
» Transfort does not have an office located at this transfer point.
Passenger amenities include bus shelters, benches and bike
racks. Public restrooms may be accessed inside Foothills Mall
Shopping Center.
All passes and ticket booklets may be purchased at the Downtown
Transit Center or at the CSU Transit Center. Passes may be purchased
with Visa or MasterCard credit cards in addition to cash or checks.
Mall Transter Point (MTP)
*This service is made possible by a Grant received from the Bohemian Foundation.
» Hours: Monday–Friday from 7:30 a.m. to 4:30 p.m. when CSU
is in session
EXACT FARE ONLY. Drivers carry NO CHANGE.
SINGLE RIDE .........................................................................$1.25
Seniors (60+) Disabled & Medicare ............................................60¢
Youth (17 and younger) ........................................................... FREE*
Transfers (request when paying fare) ........................................FREE
» Services: Pass Sales, Route Schedules, General Transit Information
» North end of Lory Student Center on the CSU campus
CSU Transit Center (CTC)
» Serves Routes: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, and FLEX
No Transfort service on January 1, Memorial Day, July 4, Labor Day,
Thanksgiving Day, or December 25.
» Hours: Monday–Friday from 7:30 a.m. to 5:30 p.m.
Non-service Days
The City of Fort Collins offers paratransit service for individuals with
disabilities that prevent them from using fixed route bus service in
the designated service area of Fort Collins. Paratransit service is a
comparable transportation service required by the Americans with
Disabilities Act (ADA). Riders must pre-qualify for certification to be
eligible to use paratransit services, based on Federal ADA guidelines.
Call 970-224-6066 for more information on paratransit service,
eligibility criteria, or to request an application. A single ride trip costs
$2.50. Personal care attendants ride free.
» 250 N. Mason Street (between Laporte and Maple)
Downtown Transit Center (DTC)
FACILITIES
School Session Service
**Colorado State University
All full-time, fee-paying CSU students are eligible to receive unlimited
rides on Transfort. Qualifying students may use their CSU-issued
Ram Card at the fare box; no special activation is required. This
service is made possible, in part, by a contribution from Associated
Students of Colorado State University.
Transfort hours of operation vary by route, but generally run Monday
through Saturday from 6:30 a.m. to 6:30 p.m. No Sunday service. See
individual routes for exact times.
Regular Service
DAYS AND HOURS OF OPERATION
e Rd
ak
INFORMATION AND RIDER ALERTS:
Dial-A-Ride | 970-224-6066
S Link Ln
St
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970.221.6620
TTY: 1.800.659.3656
PARATRANSIT SERVICES
Dunbar
Stanford Rd
E
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E
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9
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Bacon Elem
Future
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Community Park
8
Cinqu e foil
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Kinard Core
Knowledge MS
Fossil Ridge HS
Stanf
Harmony Park
S County Road 7
Preston MS
Traut Core Knowledge
6
*PassFort
1
Passfort es un programa que les permite a los empleadores comprar
a descuento pases anuales para el autobús de sus empleados. El
programa Passfort incluye todos los beneficios del Programa de
Rock Creek Dr
Viaje a Casa Garantizado. Se puede usar los pases Passfort en
todos los autobuses de Transfort a cualquier hora, en cualquier
día y son válidos para usarse con FLEX, la conexión regional con
E Monroe Dr
Loveland. Para informarse del programa y sus beneficios visite la
página electrónica www.fcgov.com/transfort. Compre en la Oficina
FLEX
Sha
llo
Administrativa de Transfort localizada adentro del Centro
Transfort
w
16
Po
nd
Dr
E Horsetooth
Rd
en
la calle principal. Compra mínima
es requerida.
5
Lady Moon Dr
k
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Elem
Meridian Ave
Kruse
Elem
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att
S Loomis Ave
Ziegler Rd
eca St
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TRANSFORT BRAND GUIDELINES
B
&
E Swallow Rd
Golden Meadows Park
Poudre Valley
Hospital
Harmony
Campus
Punto de Transbordo en el Mall (Mall Tran
» 3200 Stanford Road (al lado este de Sta
Youth Activity Center)
» Transfort no tiene una oficina en este
servicios a los pasajeros incluyen banqueta
y cubierta para esperar el autobús. Los
accesibles adentro del Centro Comercial F
» Rutas de Servicio: 1, 5, 6, 7, 16 y FLEX
7
Linton Elem
Servicio Regular
uthridg
So
Las horas de operación de Transfort
varían segúnKechter
la ruta,
pero
Rd
generalmente operan de lunes a Sábado entre las 6:30 a.m.–
6:30 p.m. No hay servicio los Domingos. Mire las rutas individuales
Trilby
para el
tiempo exacto.
d
E Skyway Dr
Other Landmark
A
S Lemay Ave
wy
Pk
il
ek
re Tra
il C reek
C
ss
Fo ossil
School
Museum
FLEX
K
College/University
Post Office
Library
Landings
Park
Dr
Dr
arendon H i lls
Municipal Building
Trail
Collindale Golf Course
Post Office
2
3
Ticonder o Dr
» Autobús:
ga
PkwyAlertas de viaje imprimidas
utman
E Tro
B
» Teléfono:oard970-221-6620
– línea directa con Info
w
ay
ale
Wh rs W
CDOT de Transfort
información
al viajero: 511 – Transferir
Harmony Rd
llamadas a la línea de Einformación
Transfort
16
» Página Electrónica: fcgov.com/transfort
"
Dr
Ti mberwo o
kridge
³
I
Oa
» Facebook: City of Fort
Collins–Actualización relacionada a su viaje
DÍAS Y HORAS DEr OPERACIÓN
land Dr
een
Multiple Routes
6. Señal de salida delIndicates
autobús.
Bike/Pedestrian Path
Cuando esté a unaPaved
cuadra
de su destino, jale el cordón que se
LANDMARKS
encuentra sobre la ventanas
para indicarle al conductor que pare
el autobús. Permanezca sentado hasta que el autobús se detenga
completamente, después se bajar espere a que el autobús se halla
marchado para empezar a cruzar la calle. Esto es para su seguridad.
Creek
Warren
Park
El Centro de Transito de CSU (CSU Transit
» Al final del Norte de Lory Student Center e
» Servicios: Venta de Boletos, Horarios de
Transito en General
» Horas: Lunes–Viernes de 7:30 a.m. a
Universidad está en clases
15
» Las Rutas durante la Universidad está en clas
» Las Rutas durante la Universida no está en
Pase Diario ............................................................................$3.00
Boleto de 10 viajes.................................................................$9.00
7
Pase mensual (Viajes sin límite cada día) .............................$25.00
State
Pase anual para adulto ......................................................$154.00Colorado
University
Pase comercial PassFort* .....................................................$50.00
(Cómprelo en la Oficina Administrativa de Transfort-se requiere hacer
una compra mínima)
Anual para personas de tercera edad
(de 60
años o más).....$25.00
MALL
TRANSFER
POINT
Anual para personas discapacitadas y con Medicare .............$25.00
Estudiantes de la Universidad CSU y con pase de autobús**...GRATIS 7
6
TR Paul
Academy
Ridgeview Park
McGraw Elem
Front Range
Community College
Fossil
5
Stewart Case Park
Fort Collins HS
Shephardson
Elem
6
Se puede comprar todos los pases en el Centro de Transporte ubicado
en el centro de la ciudad (en la esquina de Mason y LaPorte), elW Laurel St
Centro de Transporte en la Universidad CSU (al 19lado norte del Centro
Estudiantil Lory, el nivel bajo). Los pases pueden ser comprados
usando tarjetas de crédito (Visa o MasterCard). Dinero efectivo o
11
W Plum St
cheques también serán aceptados.
Liberty Commons
Elem
Transfort usa muchas maneras para actualizar y alertar a sus viajeros
en lo más importante Las alertas de los servicios de Transfort serán
anunciadas por medio de los siguientes canales:
Mason Street Trail
Harmony
Library
8
S Timberline Rd
o u tman Pkwy
CSU TRANSIT CENTER
E Prospect Rd
Larimer County
Child and Family
Services
Pioneer School
ch
Lo
E Horsetooth Rd
alk
Webber MS
Parklake Dr
Lopez Elem
W Tr
5. Pida el trasbordo al subir.
Transbordos son GRATIS para completar una sola ruta de viaje.
Harmonyva
Rd a transbordar
Comuníquele al conductor a cuál de las rutasWusted
LEGEND
para llegar a suMAP
destino.
Si usted no está seguro pregúntele al
conductor. El conductor
le dará los talones de trasbordo Cque
son
Transit Center
l
validos por 60 minutos
(1 hora).
H i ns d
Bus Route
Johnson Elem
Larimer
County
Sheriff
Ver m
Boltz MS
Dr
MALL
SERVICIOS
DE
ALERTA
onroe
TRANSFER
EM
S Mason St
4. Pague la tarifa o escaneé su pase al subir.
Police
Services
DMV
POINT
see inset
*Este servicio es posible gracias a una subsidio recibido de la Fundación de Bohemia.
LOS PASES /TALÓN DE BOLETOS
Si alguien viola estas acciones se le pedirá que abandone el
vehículo Ede
Transfort
e instalaciones,
y el riesgo 17
de suspenderle su
d
Ce
Swallo w R
n
privilegio de usar Transfort ót ennial
queRd entre la propiedad
t Dr de Transfort.
on
John F
Ke nnedy Pkwy
7
Larimer
County
Community
Corrections
Larimer
County
Detention
Center
Dr
Olander Elem
d
Spring Canyon
Community Park
Edora Community
Park
EPIC
Riffenburgh
Elem
Ridgeview
Classical
School
Stover St
Beattie Park
ee
g Cr
Sprinail
Tr
O’Dea Elem
Leisure
Park
Beattie
Elem
Mcclelland Dr
6
k
East
S Lemay Ave
Mason Street Trail
Rocky Mtn HS
3. Suba al autobús.
Si usted tiene dificultad en abordar el autobús, solicite ayuda
al
Dr
Rich m o
conductor. Todos los autobuses están equipados
con ascensor
para
W Horsetooth Rd
silla de ruedas o rampa. Para la localizar la parada de autobuses
con acceso de silla de ruedas llame al 970-221-6620. Wabash St
9
S College Ave
7
4
Prospect Park Way
Rivendell
School
E Prospect Rd
M athews St
Colorado State
University
Vet School
Woodwest
Park
West Spring Creek
Trail
6
Lesher MS
Barton Early
Childhood Center
*Boletos a la venta para Greyhound estan disponibles en DTC
Greyhound al 800-231-2222.
SÓLO LA TARIFA EXACTA. Los conductores NO TIENEN EFECTIVO.
» Respete la propiedad del transito
» Respete al conductor
y a los pasajeros
Po
E Stuart St
» No comportamiento inseguro
» No comer o fumar en
el autobús
5
Nancy
Col
u m bia Rd
y
» No bebidas alcohólicas
Parkwoo
Ave
» Use los servicios Transfort e instalaciones con el único propósito
E Drake Rd
de transportación
Spring
Park
Gardens on
Spring Creek
rch
sea
Re Blvd
Senior
Center
Creek Side
Park
High School Park
Remington St
West Spring Creek
Trail
Rolland Moore
Community Park
Ave
Poudre
Valley
Hospital
18E Pitki
n St
CÓDIGO DE CONDUCTA
1
Bennett Elem
S Shields St
Belvins MS
S Taft Hall Rd
S Overland Trl
Blevins Park
$̀
"
!
East Poudre River
Trail
East Side
Park
Laurel Elem
Harris Bilingual
Immersion
Bauder Elem
5
Centennial HS
m
m
Su
Colorado State
University
you how to ride Transfort buses and plan trips.
E service. To schedule training for groups or
1-6620.
Large print and braille schedules are available by calling
Transfort at 970-221-6620.
» Services: Pass Sales*, Route Schedules, General Transit
Information
Transfort operates additional routes and expanded service when
Colorado State University (CSU) and Poudre School District (PSD) are
in session. If a route is affected by CSU or PSD sessions, it will be
noted on the individual route schedule.
ridetransfort.com
TTY for patrons with hearing and speech impairments:
1-800-659-3656.
Transfort no se hace responsable por bicicletas perdidas,
³
I
E Laurel St o por las bicicletas dejadas en las paradas.
robadas
o dañadas
Pennock Pl
Las bicicletas abandonadas
en el portabicicletas serán
Riv
St
ersi
removidas en laE Elizabeth
parada
de autobús
más cercana.
de
CSU
TRANSIT
CENTER
see inset
2. Espere en la parada
de autobús designada.
W Lake St
3
W Prospect Rd
Los autobúses paran en las áreas asignadas de parada solamente.
Por la seguridad de los pasajeros, los autobuses no pararan
St
uart
St
después que hayan salido de la parada Wde autobús. La parada de
t
autobuses están claramente marcadas y localizadas en cada ¼–½
W
de milla. La información
del lugar de la parada del autobús esta
ve
re A
imprimida con los horarios individuales de las rutas, en laCentpágina
electrónica de Transfort a www.fcgov.com/transfort,
o llamando al
W Drake Rd
970-221-6620. Espere en la parada de autobús cinco19(5) minutos
antes del horario del autobús de llegada. Los autobuses NO saldrán
e el horario.
más temprano de lo que esta publicado en
Av
W Swallow Rd
3
Roselawn
Cemetery
E Mulberry St
Õ
Z
Y
X
W
S
Avery Park
City Park Ave
Constitution Ave
4
Whedbee St
Dunn Elem
Lab and Polaris
Schools
Main Library
Fort Collins
Museum
Stover St
1. Utilice esta guía para seleccionar su ruta.
W Laurel St
El mapa muestra cada una de las rutas de 11
autobús
W Plum Sten diferente
W Elizabeth St
color. Busque en el mapa el2 sitio adonde
quiera ir y escoja la ruta o
las rutas que lo lleve(n) allí.
Mulberry
Pool
Post Office
and Social
Security
quipped with racks that hold up to 3 bicycles.
first come, first served basis. There is no extra
ack. Only non-fuel powered, two wheeled adult
weighing less than 55 pounds are allowed on
t be free of additional or oversized accessories
us driver’s visibility. When exiting the bus, use
the driver you will be removing your bike.
NON-DISCRIMINATION POLICY
*Greyhound Ticket sales are available at the DTC or by calling Greyhound directly
at 800-231-2222.
FARES
City Park
S College Ave
City Park
Nine Golf
Course
Overland Park
Heritage Christian
Academy
Buckingham Park
Larimer
County Court
2
S Mason St
Oakwood School
S Mason St
S Howes St
S Loomis Ave
Poudre HS
Northside
Aztlan Center
City
Hall
Poudre Transition
Center
St Joseph’s
School
Grandview
Cemetery
sible for lost, stolen, or damaged bicycles
us stops. Abandoned onboard bicycles will
rest bus stop if necessary.
ridetransfort.com/app
Putnam Elem
PSD Admin
erty
twitter.com/ridetransfort
Irish Elem
3
fellow passengers
Alta Vista Park
g on bus
250 N. Mason Street
Fort Collins, CO 80524
We are committed to ensuring that no person is excluded from
participation in, denied the benefits of, or subject to discrimination
in the receipt of services on the basis of race, color, national origin
or any other characteristics provided by law including Title VI of Civil
Rights Act of 1964, as amended. If you believe you have been subject
to discrimination, you may file a written complaint no later than 180
calendar days after the date of the alleged discrimination with Transfort
Administrative Offices; 250 N. Mason Street, Fort Collins, CO 80524.
» During CSU in-session dates serves Routes: 2, 3, 6, 7, 11, 15
and 19
e St
Catholic
Charities
Freedom Square Park
S Howes St
Jer o m
Legacy
Park
Lee Martinez
Commnity Park
ges
AVAILABLE IN OTHER FORMATS
FLEX – REGIONAL ROUTE
» During CSU out-of-session dates serves Routes: 2, 6, 7, 15 and 19.
PASSES/BULK TICKETS
S Mason St
Redwood St
Food Bank for
Larimer County
S Shields St
N Taft Hall Rd
Lincoln MS
es and facilities for transportation
FLEX is a single route that connects Fort Collins, Loveland, Berthoud,
and Longmont. Fares for FLEX are the same as those listed for
Transfort. Passengers may transfer to and from FLEX on to COLT and
Transfort systems. COLT, Transfort, and RTD Eco Passes are also
accepted on FLEX. FLEX is operated by Transfort; therefore, all rules,
regulations, and policies of Transfort apply to FLEX.
» 3200 Stanford Road (east side of Stanford, just north of the Youth
Activity Center)
1
N Timberline Rd
N Lemay Ave
Blue Spruce Dr
West Poudre River Trail
Larimer
County
Human
Services
these actions may be asked to leave the
ility, and risk suspension of their privileges
ter Transfort property.
For more information on FLEX, including route and schedule details,
visit flexnoco.com.
» Serves Routes: 1, 5, 6, 7, 16 and FLEX
G
DOWNTOWN TRANSIT CENTER**Colorado State University (Universidad Es
Servicio de la Escuela en Sesión
Transfort provee rutas adicionales y expande
sus servicios cuando
Los estudiantes de tiempo completo en C
Fort Collins
Cherry St
ÕI
Z
Y
X
W
³ OldHeritage
Park
la DrUniversidad Estatal de Colorado (Colorado
State University)8 y el
transportarse gratis sin limitaciones en el T
Mountain Vista
9
Northside
Distrito Escolar Poudre (Poudre School District) estan en sesión. Si
el
bus los estudiantes que califiquen neces
Aztlan
algunas de las rutas estas afectadas por las sesiones de CSU y PSD, 81 Center estudiantil de CSU antes de abordar: no s
estas serán señaladas en los horarios
actividad especial. Este servicio ha sido po
Maplede
St las rutas individuales.
92
contribución de la Asociación Estudiantil de
5
Washington
Varaciones de Horario
Je
Park
ffe
de Colorado.
rs
on
No hay servicio de Transfort ni el 1º de enero, ni el día de la
Conmemoración de los Caídos, ni elCity4Hall
de julio, ni el día del Trabajo, ni
INSTALACIONES
14
el día de Acción de Gracias ni el 2591 de diciembre.
Las Instalaciones de Transito en el Centro
Laporte Ave
TARIFAS DE TRANSFORT
(Downtown Transit Center – DTC)
St Joseph’s
Larimer County
School
» 250 N. Mason Street (entre Laporte y Map
Court
BOLETO SENCILLO ................................................................
$1.25I
³
» Servicios: Venta de boletos*, Horarios de
15
Personas de tercera edad (de 60 años o más),
18
Personas
discapacitadas y con Medicare ...................................
60¢ E Mulberry St transito en General
W Mulberry St
14
Õ
Z
Y
X
W
ÕHoras: Lunes–Viernes de 7:30 a.m. to 5:3
Z
Y
X
»W
Jóvenes (de 17 años o menor) .............................................GRATIS*
FLEX
1
» Rutas de Servicio: 1, 5, 8, 9, 14, 15, 18, 8
Trasbordos ...........................................................................GRATIS
Instructores de viaje le mostrarán cómo viajar en los autobuses
E W illox
TransfortLyn planear sus viajes. Esto es un servicio GRATUITO. Cualquier
grupo o individuo que quiera recibir esta instrucción sólo necesita
llamar al 970-221-6620 para hacer una cita.
W Willox Ln
enues to bring important updates and alerts
service alerts will be announced through the
F
Tavelli Elem
Conifer St
Transfort representa el compromiso de la Ciudad de Fort Collins deHickory St
ofrecer un transporte de calidad, aire limpio y con menos problemas
BIKE-N-RIDE (MONTE8A BICI Y TOME EL AUTOBÚS)
de circulación. Todos los autobuses emplean el combustible biodiesel
81
Todos los autobuses están
equipados con portabicicletas que portan
o Gas Natural Comprimido
(CNG). Transfort fueW Vine
el primero
en operar
9
Dr
hasta 3 bicicletas. Éstas se encuentran
disponibles hasta que se llenen
E Vine Dr
un autobús de tamaño normal con Gas Natural Comprimido en el DOWNTOWN
TRANSIT CENTER
los espacios. No hay cobro adicional por usar los portabicicletas. Sólo
91
see inset
Norte de Colorado. Transfort ofrece 19 rutas de autobús con más
St
Cherry St
lasJ bicicletas deBuckingham
dos ruedas
y que pesen menos de 55 libras que sean
eff
de 400 paradas. Súbase y relájese en nuestros autobuses seguros,
er
so
Laporte Ave
para adultos
y niños caben en los portabicicletas. InLas
bicicletas deben
n
ter
St
n ational Blvd
limpios y cómodos y descubra el mundo de transportación para
de estar libre de accesorios adicionales
y que no limitenDonla visibilidad
W Mountain Ave
92
EL
ell
desplazarse en Fort Collins.
in
E Mountain Ave
a Ct
n A puerta de al frente
del conductor. Al salir del autobús utilicecolla
y dígale
ve
15
al conductor que necesita sacar su bicicleta.
CÓMO TOMAR TRANSFORT W Mulberry St
2
EFFECTIVE 00/00/00
E
Co u
L
ntry Clu
Terr y
ENTRENAMIENTO
PARA VIAJAR
b Rd
N College Ave
N Overland Trl
RIDER GUIDE & SYSTEM ROUTE MAP
N
É
Z
Y
X
W
lerts posted
All buses are equipped with
boarding ramps or lifts. Tell
the operator if you need to
use the ramp or lift.
1
Õ
Z
Y
X
W
-6620 — direct line to Transfort Info
line: 511 — transfers callers to Transfort Info line
If you think you lost something on the bus or at a Transfort facility, call
970-221-6620. Items are kept for 30 days and may be picked up at
the Downtown Transit Center. Transfort is not responsible for lost or
stolen items.
D
³
I
gov, #transfort — real-time details
C
nsfort
All buses are equipped
with a bike rack.
B
rt Collins — commute related updates
A
GUÍA DE PASAJERO
ESPAÑOL
Boltz MS
PERDIDO Y ENCONTRADO
Si usted piensa que ha perdido algo en el autobú
de Transfort, llame al 970-221-6620. Los artícul
días y podrán ser recogidos en las Instalaciones
Transfort no se hace responsable por artículos p
LOS SERVICIOS DE PARATRÁNSITO
Dial-A-Ride (Marque-Un-Viaje) | 970-224-6
La Ciudad de Fort Collins ofrece servicio de
personas con discapacitación por lo que se
servicio de autobús de ruta fija en el área de ser
Collins. El servicio de paratránsito se puede co
de transporte requerido por la Ley para Amer
2.c TRANSFORT WEBSITE
All communication material should contain a call-to-action directed to the Transfort website:
ridetransfort.com. Homepage images need to be professionally shot and produced. The top homepage
banner image must be shot in a way that allows for type to overlay the photo.
support: support@rocketjones.com
TRANSFORT BRAND GUIDELINES
20
2.d POWERPOINT TEMPLATE
The powerpoint template can be downloaded here: www.citynet.fcgov.com/transfortbrand
TRANSFORT BRAND GUIDELINES
21
2.e ELECTRONIC DISPLAYS
Electronic displays should have a vertical orientation and meet ADA requirements when appropriate. Displays should include primary brand colors.
TRANSFORT BRAND GUIDELINES
22
2.f APPAREL
Employees can choose from black, light gray, green, or charcoal gray apparel. The Transfort and City of
Fort Collins logos should both appear on apparel unless space does not allow. In that case, the Transfort
logo can appear alone.
SHIRTS, JACKETS & HATS
Port Authority® Reliant Hooded
Jacket. J308
Port Authority® Heathered
Knit Beanie. C917
Port Authority® Pique Fleece
Jacket. F222
New Era® - Stretch
Mesh Cap. NE1020
Port Authority® R-Tek® Pro Fleece
Full-Zip Vest. F228
Port and Company:
CP45 Black
CornerStone® - Select Snag-Proof
Tactical Polo. CS410
Vendor:
Encore Uniforms
1420 Riverside Ave. Ste.
120 Fort Collins, CO 80524
Contact info/rep
TJ White
970-482-6922
TRANSFORT BRAND GUIDELINES
23
2.g BUILDING & MONUMENT SIGNAGE
Consistency in monument signage from facility to facility is essential. At this point, a design style for signs
has not been created.
TRANSFORT BRAND GUIDELINES
24
2.h PHOTOGRAPHY
High-quality and well-produced photos are essential to entice potential riders to use Transfort-- giving them
a sense of place and a need to participate. It’s important to convey Transfort as a comfortable and easy/
welcoming transit system.
TRANSFORT BRAND GUIDELINES
25