CHART CERTIFICATION CRITERIA
VERSION 1.3
2014-03-30_rh
Template 10
Copyright 2014 HICHERT®IBCS
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In 2010, VAB and VBR were in little attractive markets and
their relative market share is 0.2 and below
Template 10A
Strategic business units, Alpha AG Germany
Product market portfolio
2010
1.25
Net sales
in mEUR
Core
business
RS1
V12
4,0
1,1
New SBUs
1.00
RFB
7,0
0.75
VBN
Relative
market
share
2,0
4,0
V11
VBZ
6,0
0.50
RS6
3,0
VBR
VAB
0.25
8,0
32,0
0.00
low
Template 10A: Bubbles, product portfolio
Market attractiveness
high
Copyright 2014 HICHERT®IBCS
In 2013, VAB and VBR were still in little attractive markets and
their relative market share is 0.2 and below
Template 10B
Strategic business units, Alpha AG Germany
Product market portfolio
2013
1.25
Net sales
in mEUR
Core
business
V12
1,1
RS1
New SBUs
1.00
9,0
RFB
0.75
VBN
5,0
14,0
Relative
market
share
4,0
12,0
0.50
V11
VBZ
RS6
6,0
VBR VAB
0.25
8,0
29,0
0.00
low
Template 10B: Bubbles, product portfolio
Market attractiveness
high
Copyright 2014 HICHERT®IBCS
Compared to 2010, only VAB had decreased net sales (-3.0 mEUR)
the markets of 6 out of 9 strategic SBUs became more attractive
Template 10C
Strategic business units, Alpha AG Germany
Product market portfolio
2010 and 2013
1.25
Net sales
in mEUR
V12
1,1
RS1
4,0
2010
1,1
2013
1.00
9,0
RFB
0.75
7,0
VBN
5,0
14,0
2,0
Relative
market
share
V11
VBZ
6,0
12,0
0.50
4,0
4,0
RS6
3,0
6,0
VAB
0.25
VBR
8,0
8,0
32,0 29,0
0.00
low
Template 10C: Bubbles, product portfolio
Market attractiveness
high
Copyright 2014 HICHERT®IBCS
The two SBUs acquisitioned in December 2013
are positioned in little attractive markets
Template 10D
Strategic business units, Alpha AG Germany
Product market portfolio
2010 and 2013
1.25
Net sales
in mEUR
V12
1,1
RS1
4,0
2010
1,1
2013
1.00
9,0
Acquisitions
Dec 2013
RFB
0.75
7,0
VBN
5,0
14,0
2,0
Relative
market
share
V11
4,0
4,0
VBZ
1,0
1.0
6,0
12,0
VAA
0.50
RS6
3,0
RFA
6,0
VAB
3.0
3,0
0.25
VBR
8,0
8,0
32,0 29,0
0.00
low
Template 10D: Bubbles, product portfolio
Market attractiveness
high
Copyright 2014 HICHERT®IBCS