TEMPLATES FOR IBCS CHART CERTIFICATION
VERSION 1.9
2016-03-21_rh
Chart templates 10
Bubble charts
Copyright 2016 HICHERT+FAISST
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In 2013, VAB and VBR were in less attractive markets and
their relative market share was 0.25 and below
Chart template 10A
Strategic business units, Alpha AG Germany
Product market portfolio
2013
1.25
RS1
V12
4.0
Net sales
in mEUR
1.0
1.1
Core
business
1.0 New SBUs
1.00
RFB
V11
7.0
VBN
0.75
2.0
Relative
market
share
4.0
VBZ
6.0
0.50
RS6
3.0
VAB
0.25
VBR
8.0
32.0
0.00
low
2016-03-21_rh
Template 10A: Bubbles, product portfolio
Market attractiveness
high
Copyright
Copyright2016
2015HICHERT+FAISST
HICHERT+FAISST
In 2015, VAB and VBR were in less attractive markets and
their relative market share was 0.25 and below
Chart template 10B
Strategic business units, Alpha AG Germany
Product market portfolio
2015
1.25
V12
1.1
RS1
1.00
Net sales
in mEUR
1.0
Core
business
1.0 New SBUs
9.0
RFB
V11
VBN
0.75
5.0
14.0
Relative
market
share
4.0
VBZ
12.0
0.50
RS6
6.0
VAB
0.25
VBR
8.0
29.0
0.00
low
2016-03-21_rh
Template 10B: Bubbles, product portfolio
Market attractiveness
high
Copyright
Copyright2016
2015HICHERT+FAISST
HICHERT+FAISST
In 2015, VAB and VBR were in less attractive markets and
their relative market share was 0.25 and below
Chart template 10B'
Strategic business units, Alpha AG Germany
Product market portfolio
2015
1.25
V12
1.1
RS1
1.00
Net sales
in mEUR
1.0
9.0
RFB
V11
VBN
0.75
5.0
14.0
Relative
market
share
4.0
VBZ
12.0
0.50
RS6
6.0
VAB
0.25
VBR
8.0
29.0
0.00
low
2016-03-21_rh
Template 10B': Bubbles, product portfolio
Market attractiveness
high
Copyright
Copyright2016
2015HICHERT+FAISST
HICHERT+FAISST
Compared to 2013, only VAB had decreased net sales (-3.0 mEUR) .
the markets
SBUs more
became
more attractive
The
marketsof
of 66 out
out of
of 99 strategic
SBUs became
attractive
Chart template 10C
Strategic business units, Alpha AG Germany
Product market portfolio
2013 and 2015
1.25
Net sales
in mEUR
V12
1.1
RS1
4.0
1.0 2013
1.1
1.00
1.0 2015
9.0
RFB
V11
VBN
0.75
7.0
5.0
14.0
2.0
Relative
market
share
VBZ
6.0
12.0
0.50
4.0
4.0
RS6
3.0
6.0
VAB
0.25
VBR
8.0
8.0
32.0 29.0
0.00
low
2016-03-21_rh
Template 10C: Bubbles, product portfolio
Market attractiveness
high
Copyright
Copyright2016
2015HICHERT+FAISST
HICHERT+FAISST
The two SBUs acquired in December 2015
are positioned in less attractive markets
Chart template 10D
Strategic business units, Alpha AG Germany
Product market portfolio
2013 and 2015
1.25
Net sales
in mEUR
V12
1.1
RS1
4.0
1.0 2013
1.1
1.00
1.0 2015
9.0
1.0
RFB
V11
VBN
7.0
0.75
5.0
14.0
2.0
Relative
market
share
Acquisitions
Dec 2015
4.0
4.0
VBZ
1.0
VAA
6.0
12.0
0.50
RS6
3.0
RFA
6.0
VAB
3.0
0.25
VBR
8.0
8.0
32.0 29.0
0.00
low
2016-03-21_rh
Template 10D: Bubbles, product portfolio
Market attractiveness
high
Copyright
Copyright2016
2016HICHERT+FAISST
HICHERT+FAISST