SPINS 30 Pricing Index
Updated through Period 7, 2015 (four weeks ending 7/12/2015)
Please note: Specialty Gourmet data reflect a channel restatement performed by SPINS with the Period
6, 2015 release. This will lead to differences in previously reported basket levels and trends.
How does the regular price of an identical set of items compare in the Natural versus Conventional
Food versus Specialty Gourmet Channels? To find out, SPINS selected 30 popular grocery items to
include in a SPINS 30 market basket and we are monitoring their total cost to see how it changes on
an annual and period-to-period basis in each of the channels.
Basket: A diverse group of 30 Natural and Organic items, including beverages, entrees,
snacks, dairy, cereal, soup and frozen and refrigerated goods.
Methodology: Base (i.e., regular) price totals are trended over four-week periods using Total US
level SPINSscan Natural, SPINSscan Conventional Food and SPINSscan Specialty Gourmet data.
Total Basket: Natural channel prices hold; Conventional and Specialty Gourmet
exhibit moderate increases.
In P7 the basket cost was flat in Natural, rose by +0.2% in Conventional Food and increased by
+0.3% in Specialty Gourmet. Prior period values were +0.4%, -0.2% and +0.4%, respectively.
Since P3 2015 the channels, in order, have risen by +1.5%, +1.0% and +2.2%. The Conventional
Food basket price remains lower than Natural by -4.9% (previously -5.2%) and below that of
Specialty Gourmet by -11.1% (previously -11.1%). In the period, 12 of the Natural channel item
prices increased, nine remained the same and nine decreased (a net +3). In Conventional Food, 13
of the item prices rose, 10 were unchanged and seven fell (a net +6). In Specialty Gourmet, 17 of
the item prices moved upward, three were flat and 10 declined (a net +7).
Total Basket Price
$110
$105
$100
$95
$90
P7
P8
P9
P10 P11 P12 P13
Natural
P1 P2
2015
Conventional
P3
P4
P5
P6
P7
Specialty Gourmet
SPINS LLC | 1111 Plaza Drive, Suite 800, Schaumburg, IL | 847.908.1200 | www.spins.com
Period-to-Period Percentage Change
1.0%
0.8%
0.6%
0.4%
0.2%
0.0%
-0.2%
-0.4%
-0.6%
P7
P8
P9
P10
P11
Natural
P12
P13
P1
2015
Con ventional
P2
P3
P4
P5
P6
P7
Specialty Gourmet
Annual Inflation: Trends ease slightly in Natural and Conventional Food while
increasing in Specialty Gourmet.
On a year ago basis, P7 prices were up by +1.9% in Natural, rose by +1.5% in Conventional Food
and increased by +2.4% Specialty Gourmet. The P6 comparable figures were +2.0%, +1.6% and
+2.2%.
Period vs. Year Ago Percentage Change
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
-0.5%
-1.0%
-1.5%
-2.0%
P7
P8
P9
P10
P11
P12
Natural
P13
Conventional
P1
2015
P2
P3
P4
P5
P6
P7
Specialty Gourmet
SPINS LLC | 1111 Plaza Drive, Suite 800, Schaumburg, IL | 847.908.1200 | www.spins.com
Commentary:
Basket inflation in all three channels continues to run in the +1.5% to +2.5% range.
Each period we compare the individual prices of the 30 basket items to see how many are more
expensive vs. identically priced vs. less expensive than they were one year ago in each of the
channels. Here is how things stand as of P7 2015:
 Natural: 20 more expensive, none identically priced, 10 less expensive (a net +10;
previously a +8)
 Conventional Food: 17 more expensive, four identically priced, nine less expensive (a net +8;
previously a net +8)
 Specialty Gourmet: 20 more expensive, none identically priced, ten less expensive (a net
+10; previously a net +10)
Conventional Food trends are powered by IRI. SPINS will continue to monitor the basket every period, so stay tuned.
SPINS LLC | 1111 Plaza Drive, Suite 800, Schaumburg, IL | 847.908.1200 | www.spins.com