Business The Resurrection of By Terri Vinson (BSc. ASCC) O ur industry has been faced with many challenges in recent times. With small business now recovering from the GFC we can begin to focus on the basics again: satisfying the needs of clients with effective treatments and products whilst exercising sound economic management of our business. Many owners are being seduced into investing five-figure sums into their salon equipment. However, there is a highly effective and economical option available: galvanic iontophoresis. As a cosmetic chemist, I am constantly seeking the simplest options for skin therapists based on sound science. Iontophoresis, using the traditional galvanic machine, has received a facelift in recent times. This treatment can create a 142 www.professionalbeauty.com.au significant improvement in the skin without the hefty financial outlay. The twist is in understanding the protocol and the cosmeceutical solutions that can be driven into the dermis. Put simply, this treatment uses an electric current to introduce chemical solutions into unbroken skin, enhancing the penetration of active ingredients and creating positive change. The outer layer of the skin (stratum corneum) has a protective function to prevent chemicals, pollutants and water entering the skin. This is a beneficial action and vital for the health of the skin. Ironically, it presents a problem when trying to absorb cosmeceuticals such as L-ascorbic acid and other active ingredients. Iontophoresis causes tiny pores to open in the cells (36-millionths of a millimetre) to allow maximum penetration of active ingredients. The Kronos Half Page -Pro.pdf 1 26/09/2010 5:49:40 PM additional benefit is that the heat produced encourages increased blood flow. The heat is normally localised in the area of treatment so it is bringing blood, oxygen and cell nutrients to that area of the skin. Now, for a science lesson. The term ‘galvanic’ refers to the smooth, uninterrupted alternating current. The galvanic medi-facial is based on the basic laws of electricity: “like charge repels/opposite charge attracts”. The concept behind galvanic is that it forces active ingredients deep into the skin. In galvanic iontophoresis medi-facials, an electrical circuit is created in the body when the client holds one probe (anode, negative charge), and a therapist applies another probe (cathode, positive charge) onto the facial skin. If the therapist is holding a positively charged electrode (cathode), then the cosmeceutical solution on the skin should be positively charged (acidic). Because both the electric current and ionised solution are positively charged, they will repel one another to be forced into the deeper layers of the skin. In theory, the solution will be “repelled into the skin” through the pores, into sebaceous glands, the dermis, and into capillaries. The positive ionised solution will be running towards the negatively charged electric current that is running through the client’s body because the client will be holding the negatively charged anode. One iontophoresis treatment increases absorption of watersoluble cosmeceuticals by 400 per cent; the same results can only be achieved by massaging ingredients into the skin for seven hours! Iontophoresis uses an appropriately charged active cosmeceutical solution and an electric current produced by the machine. Active ingredients, infused into deeper layers of the skin, stimulate cellular change. The results of this treatment are based on understanding the chemistry of the solutions that are driven into the skin. The acidity level (pH) and water solubility is crucial to this protocol. Once the fundamental concepts are grasped, the therapist may blend appropriate solutions to suit the needs of the client: sun damage, uneven skin tone and acne can all be treated with iontophoresis. As with most treatments, a series is recommended to create significant change. Utilising a positive charge is called cataphoresis. This is the preferred treatment, used for acidic solutions only, such as pure L-ascorbic acid (vitamin C). The benefits of cataphoresis include: n Vasoconstriction to reduce redness and inflammation n Kills acne bacteria within the follicle n Minimises photo-ageing n Skin tightening and collagen stimulation As with all protocols, contraindications must be strictly noted. These include: n Heart condition/pacemaker n Epilepsy n Sunburn n Active herpes lesions n Open wounds n High blood pressure It is critical to understand the importance of the product you are infusing into the skin. Ensure the ingredients are of the highest pharmaceutical quality with no questionable inclusions. There is no doubt that if followed correctly iontophoresis can become an effective, simple and economical way to build your skin care business. For more information about the Iontophoresis protocol, contact Synergie Minerals, www.synergieminerals.com, info@synergieminerals.com. simple, easy to use and affordable booking system Appointments Sales Marketing Client History Gift Cards Loyalty Points Inventory Online Bookings IPL & Botox Tanning Prices start at $295 Suits all types of salons, small and large No contracts or ongoing monthly fees Free support is included Call 1300 887 086 www.KronosSalon.com.au