Trusted by the Market. Driven by You.
www.yieldbook.com
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that this represents the value
of our legacy, the strength of our current
business, and the potential for the future
of our products.
Richard Burns
Global Head
Tom Klaffky
Global Head of Business
Development and
Head of The Americas
THE YIELD BOOK: POSITIONING
The Yield Book is the trusted
and authoritative source for
fixed income analytics that
enables market makers and
institutional investors to perform
complex and accurate portfolio
analysis and risk management.
A new chapter,
a new look.
OUR HISTORY, OUR NAME
STRAIGHT TO THE POINT
Long before the advent of the computer,
a “yield book” was a series of numerical
tables used by traders to calculate the price
or yield of a bond. In 1972, Sidney Homer
and Martin Leibowitz published “Inside
The Yield Book,” which transformed portfolio
management by helping bond investors
better understand the analytics behind
their market.
Our new icon symbolizes our purpose: to help
clients distill large quantities of complex data
in order to reach a decision point.
Drawing on this tradition, today The Yield
Book is respected for providing leading
fixed income analytics to market makers
and institutional investors globally.
To our clients, The Yield Book is a name that
conveys accuracy, trust, and service. For us,
it’s our legacy and our ongoing commitment
to innovation and excellence.
The color of the icon reflects our attitude
and vision: fresh-thinking, working in
partnership with our clients to achieve
growth and sustainability.
Trusted by the Market.
Driven by You.
TRUSTED BY THE MARKET
Trusted by both buy-side and sell-side
professionals to perform complex and accurate
calculations, hundreds of millions of times each
day, The Yield Book is genuinely market-tested
in the real world, in real time.
DRIVEN BY YOU
Unwavering client focus drives us on our
journey, just as it has every day since our
inception. We put our clients in control with
tools that work for them. We support them 24/7
with the highest level of personalized service.
PRECISION TOOLS THAT
WITHSTAND THE TEST OF TIME
Our new imagery incorporates trusted
instruments that have been used through the
ages for accuracy, power, versatility, precision,
and speed. Just like The Yield Book.
Trusted
Efficient
Accurate
Reliable
Insightful
Citi Fixed Income Indices
Accurate
benchmarking.
Citi Fixed Income Indices
Citi’s strengths underpin our index creation:
our global presence and reach, depth of
penetration in local markets, and strong fixed
income expertise across research, quantitative
analysis, and trading.
Our legacy of benchmarking expertise stretches
back over 30 years with the creation of the
Citi® US Broad Investment-Grade (USBIG) Bond
Index. The Citi World Government Bond Index
(WGBI), first published in 1986, is the world’s
most recognized sovereign bond index.
Citi Fixed Income Indices introduces a refreshed
brand that reflects the connection with Citi,
while emphasizing themes of comparison,
process, and choice in the imagery.
CITI FIXED INCOME INDICES: POSITIONING
Citi Fixed Income Indices
delivers market-tested and
comprehensive benchmarks,
trusted and widely followed
by the global investment
community.
Broad
Representative
Accessible
Bespoke
Transparent
www.yieldbook.com
THE YIELD BOOK
CITI FIXED INCOME INDICES
The Yield Book is a leading provider of fixed
income analytical and data products and
solutions that combine market-tested
models with power, versatility, and speed.
Our sophisticated models for trading and
portfolio applications analyze OAS, effective
duration, convexity, and many other value
and risk measures.
Widely used by the investment community,
our offering includes a range of multicurrency, multi-asset global debt market
indices. Through our custom consulting
platform, we provide tailor-made index
solutions to suit specific client needs.
For more information,
contact our global team at:
sales@yieldbook.com
Americas
+1 212 816 7120
Europe
+44 20 7986 3222
Asia Pacific +852 2501 2358
Japan
+81 3 6270 7222
© 2012 The Yield Book Inc. All rights reserved.
Citi and Citi and Arc Design are trademarks and service marks of Citigroup Inc. or its affiliates and are used and registered
throughout the world. The Yield Book is a registered service mark of The Yield Book Inc. and is registered in the U.S.
and other countries.