ppi Ad Solutions
AdX Order and CX planner
A streamlined combination for ad management
Enter ads quickly and reliably, send them to production and bill them: with AdX Order and the CX planner, it's easy. This combined ad solution is especially suitable for
small publishing companies that attach great importance to creativity and flexibility
when creating and producing new publications. The combined solution consisting of
AdX Order and the CX planner enables you to manage and bill ad bookings easily and
quickly, since AdX no longer requires the integration of expensive ad booking systems
or Excel lists that need to be maintained manually.
AdX Order – ad management for beginners
You can use AdX Order to enter ad bookings quickly and easily and, at the same
time, automatically benefit from AdX's
sophisticated features. An order is managed under one number, which you can
track in all the different worksteps, from
start to finish. This creates a transparent
workflow and rules out any misunderstandings. Communication within your
company is, therefore, clear and transparent.
tion ranging from revenue to advertising
formats. Via requests, this information
can also be exported to Excel in order to
create monthly or other reports.
Error-free workflow
The comprehensive management functions in the browser are now shared
instead of using the file system, which
is prone to errors; for instance, there are
no access restrictions as with Excel files.
The ad number is consistent throughout
the entire order and ensures that billing
is not forgotten after the ads have been
Easy billing of ads
published. The transparent workflow in
In addition, you can define filters to check all departments in turn prevents staff
all booked and placed ads in the AdX
from misjudging the editorial/ad ratio
Campaign Manager and export them to
and provides an overview of ad sales at
Excel. Apart from storing prices for sold
all times.
ads, AdX also offers a simple customer
management function for maintaining
the address data. Exported bookings are
Ads at a glance
forwarded to the accounts department
Since the ads are displayed in the page
and used for billing. In addition, ad sales dummy or in printed lists, updates for
staff can access a table with their custhe motifs can be viewed by all users at
tomers' ad sales anytime, with informathe same time. This means that correc-
tions can no longer be forgotten, and any
complaints arising in conjunction with
this are avoided. External ad sales staff,
too, can also view the current level of
bookings in the print page dummy. Timeconsuming phone calls between the
different departments to find out which
ad spaces are still free are no longer
necessary.
CX planner - for simple planning
Ad bookings entered like this are transferred to ppi Media's planning solution,
the CX planner, and forwarded to InDesign to be planned and placed. With AdX
Order, you can also upload ad PDFs and
transfer them to the CX planner, where
they are used for planning. The booked
ads are simply placed on the planned
pages by drag & drop, which simplifies
the billing process and provides a clear
overview for the editorial department.
Customer checks have also been taken
into account: anyone with access to the
browser-based page dummy can create
a proof PDF of a publication or even
Ads that have been entered in the system can be moved from the ad list in CX planner to the pages by drag & drop.
The AdX Order print ad booking window with the AdX planning board
individual pages with the placed ads,
and then send it to the customer. The
combined AdX Order and CX planner solution is, therefore, an all-round, affordable solution from magazine production
to corporate publishing or newspaper
production.
Reliable, fast and affordable
ppi Media’s streamlined solution is ideal
as it meets the demands for more flexibility and speed, while at the same time
offering good value for money. Small,
creative publishers and editorial departments with their own ad department can
work in an integrated, reliable, state-ofthe-art environment. AdX Order and CX
planner are available as a browser-based
and, if preferred, hosted solution.
Flexible, modular design
Depending on your requirements,
you can add modules to the system
at anytime. ppi Media’s editorial
solution Content-X can be seamlessly
integrated in the combined ad and
planning solution consisting of AdX
and CX planner, as is the management
of online ads.
AdX Digital
With the AdX Digital module, ad sales
can be enhanced by an additional
planning component for display ads
through to the automatic transfer of
banners to the ad server. Due to the
modular design of this combined solution, your future cross-media editorial
and ad workflow can, therefore, be
tailored to meet your growing requireContent-X – a media-neutral editorial
ments. The AdX Digital module also
system
Content-X forms the perfect basis for a supports sales and planning on a clear
media-neutral, editorial workflow. Con- planning board which displays the
bookings on the website structure. Ad
tent is entered in the Asset Manageproduction, in particular of combined
ment System DC-X, a browser-based
advertising formats and complex
solution developed by our partner
custom creative code, can be fully
Digital Collections, where all the
automated. Special knowledge on how
content such as images, videos, texts
to enter advertising formats in the ad
and files - in all formats - is stored in a
server is, therefore, no longer required.
well-structured form and can be reliably retrieved. This content can be used
in all digital or print channels.
„„ Enter, place, invoice and manage your ads easily.
„„ Minimum training times through intuitive operation and
easy-to-learn functions.
„„ Easy installation and administration, making it suitable for
small, dynamic projects.
„„ The systematic use of web technology allows easy external
access to both AdX and the CX planner.
„„ Permanent overview of all ad bookings and placements under
one order number.
„„ Transparent processes for everyone involved.
ppi Media GmbH
Hindenburgstraße 49
22297 Hamburg
Germany
ppi Media US, Inc.
Chicago, IL
Tel: +49 40 22 74 33-60
Fax: +49 40 22 74 33-666
info@ppimedia.de
www.ppimedia.de
Phone: +1 855 828 0008
© 2015 by ppi Media GmbH
USA
ussales@ppimedia.com
www.ppimedia.com
AdX_en_201509
How you benefit