Top Angebot
Shape your future.
Make your
presence felt!
The world’s leading trade fair for
bakery, confectionery and snacks
Munich
Contents
Editorial3
Product Range 4
Facts & Figures 6
Visitor Profile
8
Dialogue & Know-How 10
Worlds to Experience 12
Exhibitor Services 14
Editorial
Welcome to iba 2015!
iba has been the meeting point of choice for the bakery and confectionery trade since 1949. It now delights more than 70,000 visitors
from over 160 countries. With its diversity and drive, it has established itself as the world's leading trade fair, where more than 1,200
exhibitors from all over the world present the latest innovations,
trends and technical developments.
Baking, pastry-making, confectionery and snacks: It is not only the
diverse range of products presented at iba, which every three years
extends an invitation to come see and hear, smell and taste, that
ensures an above average number of trade visitors. It is also the live
presentation of technological solutions and unparalleled, practiceoriented atmosphere that make iba the number 1 for decision-makers and the world's leading event for the trade – both nationally and
internationally.
With its unique dimension, the upcoming iba 2015 is guaranteed to
become the key event for the trade. In addition to covering all facets
of baking, pastry-making and confectionery, it also deals with hot
topics such as snack foods and coffee – thus giving key growth
segments due consideration.
To put it in a nutshell: As a comprehensive, authentic and leading
platform, iba 2015 offers you, as an exhibitor, the perfect environment in which to present your products and services. Regardless of
whether you are interested in specialized information, business transactions or knowledge transfer – take advantage of the myriad of
exciting opportunities that iba 2015 offers you.
We look forward to enjoying a successful iba 2015 together with you.
Cathleen Speerschneider
Project Manager
3
4
Product Range
Simply everything for bakers, pastry
chefs, confectioners and snack experts.
iba provides a comprehensive overview of all the
innovations the market has to offer. This is where
you will meet the most successful companies from
the bakery, confectionery and snack food trade,
from artisan bakeries to wholesale bakeries to
industrial solutions. But restaurateurs, café owners,
food retailers, hotel managers and caterers will
find an almost limitless and diverse range of
products at iba.
1,255
58
exhibitors from
countries
encounter
Product range
■ Baking and pastry-making equipment
■ Baking and pastry-making supplies
■ Baking agents, raw materials and ingredients
■ Ovens and accessories
■ Decorations
■ Services
■ Energy, ventilation and air-conditioning technology
■ Gastronomy and catering
■ Par-baked and fully-baked products
■ Information technology
■ Coffee and coffee machines
■ Refrigeration and fermentation technology
■ Laboratory and measuring instruments
■ Fittings & furnishings for shops, cafés and patisseries
■ Logistics
■ Pasta, pizza and tortilla production
■ Process optimization
■ Cleaning and hygiene
■ Snacks and snack food production
■ Ice cream and ice-cream production
■ Sales
■ Packaging solutions
■ Supplier industry
70,000
164
visitors from
countries
Source: All information is based on the event statistics verified by FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2012.
Product Range
5
6
Facts & Figures
Drive, diversity, impact.
Good reasons for you as an exhibitor.
When the trade comes together under one roof at iba, an unrivalled level of diversity is
created. Tradition and innovation, artisan skills and high-tech combine to create an
exciting interaction, giving rise to unique worlds of experience. Profit from the interest
shown by decision-makers and visitors in the thrilling dynamics of the world's leading
trade fair for the bakery, confectionery and snack food trade.
Set new trends and help shape the future of the trade!
national
41%
Growth in the number of exhibitors
2006 979 from 49 countries
110,000 m²
2009 1,079 from 55 countries
123,000 m²
2012 1,255 from 58 countries
132,000 m²
Exhibitor
growth
+16%
Exhibitors
to iba 2012
international
59%
Exhibitors at iba 2012
Confirm that "the atmosphere was excellent"
Confirm that "follow-up business has been initiated"
Confirm that "iba is the most important platform for the trade"
85%
81%
77%
Source: All information is based on the event statistics verified by FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2012.
The basis for good business: valuable contacts
9 out of 10
dialogue partners
are very valuable
8
Visitor Profile
This is where you will find decisionmakers from all over the world.
There is no alternative to iba for the owners
of and buyers from small and medium-sized
businesses or for international manufacturers, wholesalers, and fast food, coffee and
supermarket chains. After all, decisionmakers know that this is where they will
find a unique concentration of know-how
in an incomparably dynamic environment.
This makes iba the best platform for
your presentation and an ideal forum for
establishing new and cultivating existing
contacts, successfully concluding business
transactions or initiating successful followup business.
iba 2012 – Power of attraction worldwide
70,000
164
visitors from
countries
n39% national
n61% international
Visitor sectors at iba 2012
Small and medium-sized bakeries
Wholesale bakeries – bread and baked goods, cakes and pastries
Industry – confectionery, suppliers, etc.
Industry – bread and baked goods, cakes and pastries
Services – catering, cafés, coffee shops, hotels, service stations
Retailers
Training and further education
Other
Research and development
33%
20%
10%
10%
8%
8%
5%
4%
2%
The top priorities of visitors to iba 2012
Experience
trends and
innovations
Establish
new business
relationships
Cultivate
an existing
network
Orientation
and
information
Visitor Profile
Areas of interest and visitor frequency at iba 2012
Baking and pastry-making equipment
Cleaning and hygiene
Coffee and coffee machines
Decorations
Energy, ventilation and air-conditioning technology
Fittings and furnishings for shops, cafés and patisseries
Fixtures and furnishings
Frozen baked goods
Ice cream and ice-cream production
Information technology
Laboratory and measuring instruments
Logistics
Ovens and accessories
Par-baked and fully-baked products
Pasta and pizza production
Pastry-making supplies
Process optimization and automation
Production technology
Raw materials, baking agents and ingredients
Refrigeration and fermentation technology
Services
33%
6%
5%
10%
2%
7%
4%
5%
5%
4%
3%
3%
18%
7%
3%
15%
6%
11%
14%
7%
5%
Multiple answers possible
Conclusion of visitors to iba 2012
94%
profited from
presentation
of the entire
product chain
at iba
95%
were
completely
satisfied
with iba
Source: All information is based on the event statistics verified by FKM or the independent visitor and exhibitor survey conducted by Gelszus Messe-Marktforschung GmbH in 2012.
9
10
Dialogue & Know-How
Greater success for you through
dialogue and expert know-how.
Knowledge is the key to success. With its perfectly coordinated
supporting programme, iba offers exhibitors and trade visitors
high-quality knowledge transfer. Take advantage of exciting
opportunities to learn more at both a national and international
level. From experts who share their experience and pass their
valuable know-how on to you. From insiders who provide you
with information about global trends and give you numerous
practical tips in interesting presentations and exciting live shows.
Get double the benefits: Expand your knowledge and pass your
know-how on to the trade as an expert and dialogue partner.
2015
The future-oriented dialogue between experts from the
bakery, confectionery and snack food trade for you and
your VIP customers. Take advantage of this exclusive event
to expand your network of contacts and learn about the
topics of the future. The symposium organized by the
German Bakers' Association will be held the day prior to
iba at the International Congress Center Munich (ICM).
NEW
The perfect platform for you to present yourself and
your know-how to a highly interested audience of
professionals from the trade. From keynote speeches to
live presentations, the iba forum provides speakers with
a wide variety of opportunities to establish a strong
network and new business contacts.
The international competitions that make up the iba
cup are not only important to participating bakers,
confectioners and pastry chefs but also act as magnets,
drawing large numbers of visitors. The creations conjured up before your very eyes and the elaborately
crafted showpieces give the event a very special flair.
They captivate every target group!
12
Worlds to Experience
Welcome to the
metropolis with a heart!
Munich is one of Germany's most attractive cities. The dynamic business metropolis, which is home to
numerous major companies, has a charm all its own. It is a unique blend of the traditional and the
contemporary. Experience Munich's typical joie de vivre for yourself during your time at the trade fair: in
elegant restaurants or quaint beer gardens, in the historic section of town with its magnificent sights or
in the quiet green landscape of the Englischer Garten, one of the world's largest urban parks, or the
Olympic Park. Take advantage of your stay and visit the world's largest fair – the original Oktoberfest,
which will be held from 19 September to 4 October 2015 in Munich.
Retrace this city's rich history or enjoy its cosmopolitan flair in one of the countless sidewalk cafés or hip
clubs. "Italy's northernmost city" – as Munich is often called – will also cast its spell over you.
Worlds to Experience
Munich's Oktoberfest.
For you directly at iba.
How to get there
The fairgrounds are situated in the eastern part of
the city and can be reached from any direction
quickly and easily: ■ Munich Airport is approx. 45 minutes away.
It acts as a hub to 242 destinations around
the world. ■ Direct motorway connections in all directions.
■ From the fairgrounds to the city centre in just
20 minutes on the underground train.
Hotel information
Off to the iba Oktoberfest!
As an exhibitor at iba, you can enjoy one of
Munich's greatest and best-known attractions: We will be bringing the world-famous
Oktoberfest directly to you at the Messe
München fairgrounds.
Visit our authentic Oktoberfest tent next to
hall B6 together with your guests, business
partners and colleagues, enjoy a typical
Oktoberfest beer and Bavarian specialties,
and celebrate in a typically Bavarian way.
We hope you have a pleasant stay in Munich.
Select one of numerous hotels situated directly
at the fairgrounds, in the idyllic surrounding area
(complete with a view of the Alps) or right in the
middle of the city's hippest districts. You will
find numerous useful tips and practical information for booking your hotel on our website at
www.iba.de/en/accomodation.
13
14
Exhibitor Services
Strong, individual, efficient:
Our services for your trade fair success.
National and international:
advertising, marketing and PR
As the organizer, we of course do our part to
provide you, as an exhibitor, with comprehensive
support. With measures that awaken the interest
of trade visitors from both Germany and abroad
and provide target-oriented information about all
that iba 2015 has to offer. We rely on the support
of our wide network of journalists from Germany
and abroad and on wide-ranging advertising in
the relevant print and online media. This allows us
to establish more than 100,000 contacts. Targetoriented features aired on TV and radio, as well as
a continuous flow of information via our YouTube
channel (www.youtube.com/ibamunich), neatly
round off our diverse range of activities.
106
75
128
140
302
35
72
10
articles in German trade journals
articles in the German daily press
articles in international trade journals
online articles
accredited journalists from 31 countries
press releases from GMH about iba 2012
radio features aired on 46 radio stations
TV reports
Germany
Advertising in over
70
countries
75
ads in trade journals
850,000 total circulation
15
banners on trade portals
35,000
addresses
multi-stage e- and postal mailings
Abroad
230 ads in trade journals
68 banners on industry portals
170,000 addresses
multi-stage e- and postal mailings
Exhibitor Services
15
Before and during the trade fair:
Comprehensive exhibitor support
Everything at a glance, everything with just one
click – we assist and advise you every step of the
way, from planning through to execution, according to this motto.
Tailor-made info mails: the right information at
the right time. We keep you up to date with info
e-mails covering every topic and all the dates.
Online-Service-Center for exhibitors: from A to
Z, you will find everything you need to make your
appearance at the trade fair a roaring success in
our Online-Service-Centre. And just one click will
Gütergleisanschluss/
take you directly to the corresponding
Rail siding online
form. Organizing your appearance at the trade fair
couldn't be easier!
Anschlussstelle/Motorway exit
YouFeldkirchen-West
can also order your free
advertising material here.
An added bonus: We have not dispensed with
per­sonal contact – feel free to contact us at any time.
Anschlussstelle/ Motorway exit
MünchenRiem
Hall overview iba 2015 in Munich
st
We
aus rey t
h
k
o
r
Pa lti-st Wes
M u park
r
a
c
-
iba-Oktoberfestzelt/
iba Oktoberfest tent
iba-summit/
iba summit
ICM
West PZ
Ost/East
Messehaus
Administration
building
PZ
Pressezentrum/
Press centre
Linien-Bus/
Regular bus
Flughafen-Bus (Betrieb
veranstaltungsabhängig)/
Airport shuttle bus
(operation depends on event)
TAXI
Taxi
Tore/
Gates
Your iba team
Top Angebot
Cathleen Speerschneider
Project Manager
P +49 (0)89 949 55 - 180
F +49 (0)89 949 55 - 189
speerschneider@ghm.de
Nadja Düll
Project Coordinator
P +49 (0)89 949 55 - 183
F +49 (0)89 949 55 - 189
nadja.duell@ghm.de
Sandra Furthmüller
Project Coordinator
P +49 (0)89 949 55 - 184
F +49 (0)89 949 55 - 189
furthmueller@ghm.de
Ina Herrmannsdörfer
Project Assistant
P +49 (0)89 949 55 - 181
F +49 (0)89 949 55 - 189
herrmannsdoerfer@ghm.de
Contact in your country:
www.iba.de/en/contact
iba 2015 in Munich
Organizer:
Dates:
Saturday, Thursday,
GHM Gesellschaft für
Handwerksmessen mbH
Postfach 82 03 55
81803 München, Germany
Willy-Brandt-Allee 1
81829 München, Deutschland
T +49 (0)89 9 49 55 - 181
F +49 (0)89 9 49 55 - 189
iba@ghm.de
www.iba.de
Opening hours:
Daily from 9:30 a.m. – 6:00 p.m.
Thursday
from 9:30 a.m. – 5:00 p.m.
Venue: Fairground Messe München
Halls: A1 – A6 and B1 – B6
Frequency: Every three years
You will find the application forms in the Internet at
www.iba.de/en/application
Mark the date
for iba 2015
in your calendar now!
Honorary sponsor:
Zentralverband des
Deutschen Bäckerhandwerks e.V.
(German Bakers' Confederation)
www.baeckerhandwerk.de
Supporting partners:
Deutscher Konditorenbund
(German Confectioners' Confederation)
www.konditoren.de
Verband Deutscher Großbäckereien e.V.
(German Federation of Bakery Plants)
www.grossbaecker.de
Design: www.acm.by
12 September –
17 September 2015