Contact: Simone Oude Luttikhuis Tel: +31 777 850 090 Email: simone@nmsba.com For Immediate Release BENNY BRIESEMEISTER NEUROTALENT OF THE YEAR 2015 VENLO, THE NETHERLANDS - Feb 13, 2015 – The Neuromarketing Science & Business Association (NMSBA), in cooperation with NEUROHM, is proud to announce the winners of the annual Neurotalent of the Year competition. Students from globally recognized academic institutions vied for the honor of claiming a top spot, as their peers voted for what they deemed to be the most relevant and groundbreaking research in the fields of consumer neuroscience, neuroeconomics, marketing, market research or neuromarketing. Ultimately, the top three finalists were selected, among them Samir Karzazi and Dalia Bagdziunaite of the Copenhagen Business School. Benny Briesemeister, studying at the Free University Berlin, was crowned as the winner for his study on predicting purchase decisions. He will receive a prize of €3000 in cash from our sponsor NEUROHM. Congratulations are in order for the three winners. We look forward to welcoming them during the Neurotalents of the Year ceremonies on March 25, in Barcelona. There, on the main stage of Neuromarketing World Forum, they will have an opportunity to present their research. NEW AWARD: Neuro Personality of the Year The Neurotalents of the Year ceremonies will be hosted and coordinated by the Neuro Personality of the Year. The Neuro Personality of 2015 is announced Pranav Yadav. Pranav heads the US business for Neuro-Insight and since he entered the field, four years ago, he acted as a true ambassador of neuromarketing. We trust that he will inspire the finalists of the Neurotalent of the Year competition to get the most out of their presentations. About the NMSBA The Neuromarketing Science & Business Association (NMSBA) is the leading global association with the goal of promoting the collective interests of neuromarketing professionals. About NEUROHM NEUROHM is a global neuro research & consultancy company emerged from innovative R&D started in 1997. Since 2008, it has been licensing its technologies and methods worldwide. NEUROHM is an initiatior and sole sponsor of Neurotalent competition since 2012. For more information, please visit: Competition guidelines: www.nmsba.com/neurotalent Neurotalent Submissions 2015: www.nmsba.com/neurotalent/submissions-2015 Neuromarketing World Forum: www.neuromarketingworldforum.com