Quiz 1
ESL 261.03
First and last name:_________________
Vocabulary part 1
Respond to the prompt in complete sentences. Use the underlined word or another form
of the same word in the sentence.
1. What motivated you to enroll in an ESL class?
2. What was your main influence for choosing De Anza?
3. Give one suggestion for your classmates about a good place to eat near the college.
Vocabulary part 2
Fill in the blanks with words from the list.
image
differentiate
unconscious
target
rational
4. We don't always choose a product for _________________ reasons. Instead of
making a decision using logic, we make _________________ decisions with
influences that we are not aware of.
5. Marketers must make certain that their _________________ customers can
_________________ between their products and a competitor's product.
6. Consumers often choose a product because it will help them project the
_________________ that they wish.
Short Answer
Answer on the back or on a separate piece of paper.
7. Use the phrases on page 10 of your textbook to express your opinion about a
product that you recently purchased. What did you buy and why did you buy that
particular product?
8. In your own words, briefly describe one advantage of neuromarketing over traditional
marketing.