Workplace and safety tips brought to you by the insurance specialists at: Allied Insurance Managers, Inc. DID YOU KNOW There were at least 558 data breaches in the United States last year, costing businesses more than $6.5 billion in lost sales and reputational damage. Earlier this year, online shoe and clothing store Zappos suffered a data breach that affected over 20 million users. The company decided not to answer customer phone calls for a week, undeniably causing reputational damage to the company. Don’t make the same mistake! Managing Reputational Risk After a Damaging Event Higher Work Comp Retentions All the Rage You are now closer than ever to your customers, thanks to social media sites like Facebook, Twitter and LinkedIn. That increased exposure comes with some hefty risks. If there is a reputation-damaging event at your company, how will you respond and minimize backlash? negative comments posted on your social media sites or blog unless they are profane or vulgar. Assure your customers that you are working on solving the problem and that you will be back to normal soon. Opening up a special telephone help line can also help minimize damage. As workers’ compensation (WC) premiums continue to rise, some business owners are considering a higher self-insured retention rate to limit the upfront costs of a WC policy. Is it the right option for you? The best way to minimize reputation loss is to be accessible to your customers. If you are the victim of a data breach or produce a product with major defects, customers will visit your website to get the latest news. Not only is it important for your website to be up to date, it should also be easily searchable. Maintain an active Facebook and Twitter feed—they are effective ways to interact with customers and keep them loyal to you. Consider implementing new policies and procedures to minimize the chance of another damaging event. By staying vigilant, you can avert a reputationdamaging event before it happens. Controlling customer responses after the event is important. Do not delete If your company has strong earnings and profits, a higher retention makes perfect sense. But if you’re facing financial hardships, on the other hand, it may not be the right choice. State insurance regulators are urging struggling companies to go with a lower retention level so there is a better chance any WC claims will be paid out. (Continued on next page.) Stay Safe When Driving Company Car Higher Retentions Motor vehicle crashes are the leading cause of work-related death in the United States. Risk of work-related motor vehicle crashes cuts across all industries and occupations. Workers who drive on the job may be “professional” drivers whose primary job is to transport freight or passengers, and many other workers spend a substantial part of the work day driving a vehicle owned or leased by their employer, or a personal vehicle. (Continued from previous page.) Thirty-five percent of occupational fatalities reported by the Bureau of Labor Statistics are associated with motor vehicle crashes. Between 2003 and 2010, on average: 1,275 workers died each year in crashes on public highways 311 workers died each year in crashes that occurred off the highway or on industrial premises 338 pedestrian workers died each year as a result of being struck by a motor vehicle Over the same period, workers incurred nearly 400,000 lost-workday injuries due to these incidents. Crash-related fatalities and serious injuries have a devastating impact on workers and their families, and on the economic health and productivity of American businesses. For all workers who drive on the job, employer safety policies are a critical element in reducing crash risks. Supporting and reinforcing state traffic laws is a good start, but this alone does not adequately protect against the risks of crashes and injuries. For example, not all states have made failure to use a safety belt a primary offense, and few have banned the use of handheld cell phones. If you’re not sure which option is right for your organization, conduct a feasibility study. Estimate expected costs and costs at different retentions compared to typical commercial coverage. WC claims are generally easy to predict if you’re in the manufacturing, construction or health care industry, as there tends not to be major fluctuations in cost estimation. A feasibility study may also help you decide your retention rate. For companies with strong financials that are willing to take on risk, a higher retention rate is suitable. Experts are expecting WC policy costs to rise in the near future, so the time is now to review your current WC policy and decide if any adjustments need to be made. For more resources about workers’ compensation policies, contact Allied Insurance Managers, Inc. today. By emphasizing defensive driving in company-owned vehicles, you can greatly reduce commercial auto insurance costs; what’s more, employees may be able to achieve savings on their personal auto insurance for undergoing a formal defensive driving program. Consider implementing comprehensive policies and programs to promote safe driving behaviors. Strong policies and training ensure that work-related driving takes place under the safest possible conditions, and that worker vehicles are safe and properly maintained. Workplace and safety tips brought to you by the insurance specialists at: Allied Insurance Managers, Inc. © 2012 Zywave, Inc. All rights reserved.