DyDo DRINCO Brand Introduction
DyDo DRINCO, INC.
We produce delicious
"distinctive DyDo"
beverages.
We work tirelessly to bring out the limitless potential of coffee flavor
and to discover wondrous harmonies. That is the secret to DyDo
Blend. The rich and complex taste achieved in this exquisitely
balanced blend has satisfied coffee drinkers for over four decades to
build the brand. We will continue to improve our blending techniques
and aim even higher, with the passion of coffee creators, to produce
the delicious "distinctive DyDo" taste.
The Starting Point for DyDo Blend
DyDo Blend, Blend Coffee
A long-time bestseller since 1975. This blend is made with
carefully selected coffee beans from five countries—mainly a
light roast, but with a wide range of roasts that satisfy the
palate and give enjoyment with a gorgeous aroma and light
aftertaste.
Small-Can Coffee's*1 No. 1 Seller*2
The Ideal Taste for Every Consumption Context
Supervised by the World's Top Barista*
DyDo Blend Supervised by the World's Top Barista Series
We focused on the
different times and places
that people drink canned
coffee and have created
the ideal taste for each
consumption context.
* Production supervised by Pete
Licata, 2013 World Barista
Champion.
A New Proposal: UMAMI
UMAMI Blend
DyDo Blend UMAMI Blend
In the spring of 2016 we developed a "new
standard" for canned coffee based on four decades
of experience in bringing
Coffee bean
out the flavor of coffee
beans and blending them
with a bold spirit. The
new taste sensation
brings out the unique
"UMAMI" (savory flavor)
of coffee.
Coffee fruit
Comment
from Employee
DyDo Blend Demitasse Series
In 2015 the amount of premium coffee beans
used was increased as a further flavor evolution.
Coffee lovers cannot get enough of the deep
taste of this product that inspires a high degree
of brand loyalty.
*1 Cans and bottle-cans of coffee at 180 ml or less
*2 Intage SRI: Market for cans and bottle-cans of coffee at
180 ml or less
Cumulative sales revenue for Demitasse series
March 2014–May 2015
19
Challenge
1
Establishing a "New Standard"
for Canned Coffee
We see a differentiating trend in canned coffee
and in particular have identified young (20s to
30s) and heavy consumer (40s to 50s)
segments. We therefore took on the challenge
of establishing a new canned coffee standard
by creating a novel flavor that would appeal to
canned coffee consumers in the high-volume
youth segment.
Challenge
2
Bringing Out Coffee's
Unique UMAMI
To bring out the unique flavor of the raw
ingredients, we chose to use the coffee fruit in
addition to the coffee bean, thereby
combining the richness of the coffee beans
with the mild sweetness of the coffee cherries.
With this new flavor we have brought the
unique "UMAMI" of coffee to the fore.
We are revolutionizing canned coffee
with a new "UMAMI" taste sensation
With UMAMI Blend, we are bringing out the most from coffee as a raw
ingredient and presenting it in a way that has never been done before.
Creating this new taste sensation in coffee has been our challenge. This
value could not have been generated by anyone but DyDo DRINCO with
its 40-plus years of sustained experience in the field of coffee. We will
continue aiming to revolutionize canned coffee and break new ground so
that our customers know that DyDo Blend is always working to bring them
novel and delicious flavors and enjoyment.
Natsuko
Iwasaki
Brand Strategy
Group,
Marketing
Department
20