PUBLIC: This document is intended for public distribution
PSM INVESTMENT IN
EUROPEAN CONTENT
MEDIA INTELLIGENCE SERVICE
APRIL 2016
PSM INVEST MASSIVELY IN CONTENT
Total programming
expenditure of
EBU PSM organizations
in the EU in 2014
EUR
16.6
billion
Data based on EBU PSM Members in the EU – 26 countries included, only Greece and Luxembourg missing.
Source: EBU based on Members’ data
EBU Media Intelligence Service – PSM Investment in European Content
2
PSM INVEST MASSIVELY IN CONTENT
TOTAL INVESTMENT IN CONTENT OF SELECTED GROUPS
(2014, EUR billion)
*
16.65
3.30
2.41
Together, European Public Service Media still represent the most important
investors in content among the various European markets
*Data based on EBU PSM Members in the EU – 26 countries included, only Greece and Luxembourg missing.
Source : EBU based on Members’ data and companies’ reports
EBU Media Intelligence Service – PSM Investment in European Content
3
PSM INVEST MORE IN ORIGINAL CONTENT
Proportion of total
programming expenditure
invested in original content
by EBU PSM organizations
in the EU in 2014
84%
Data based on EBU PSM Members in the EU – 26 countries included, only Greece and Luxembourg missing.
Source: EBU based on Members’ data
EBU Media Intelligence Service – PSM Investment in European Content
4
PSM INVEST MORE IN ORIGINAL CONTENT
INVESTMENT IN ORIGINAL CONTENT AS A PROPORTION OF
TOTAL INVESTMENT IN CONTENT
(2014, EUR BILLION)
*
84%
(14.04)
23%
(0.74)
9%
(0.23)
European Public Service Media invest 84% of their programming
expenditure in original content, significantly more than their commercial
counterparts
*Data based on EBU PSM Members in the EU – 26 countries included, only Greece and Luxembourg missing.
Source : EBU based on Members’ data and companies’ reports
EBU Media Intelligence Service – PSM Investment in European Content
5
PSM PROMOTE LOCAL CONTENT
EUROPEAN FICTION PROGRAMMING AS A SHARE OF
TOTAL FICTION PROGRAMMING
(2013, % OF TOTAL FICTION HOURS)
PSM
CHANNELS
64%
COMMERCIAL
CHANNELS
33%
EUROPEAN
FICTION
OTHER FICTION
(US, REST OF THE WORLD)
European Public Service Media broadcast significantly more domestic and
European content than commercial channels
Note: Channel sample based on 140 channels (49 PSM and 91 commercial channels) in 17 European countries.
Note: Channel sample is composed of 75 generalist channels and 65 special interest channels (children, culture, entertainment, TV fiction and film channels).
Note: Fiction programmes include TV films, series, soap operas, animations, feature-length cinema films and short films.
Source : EBU based on European Audiovisual Observatory / ROVI data
EBU Media Intelligence Service – PSM Investment in European Content
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MEDIA INTELLIGENCE SERVICE
This report has been produced by the Media Intelligence Service (MIS) at the European
Broadcasting Union.
The EBU’s Media Intelligence Service provides Member broadcasting organizations with the
latest market data, research and analysis needed to plan their future strategies and stay ahead of
the game.
Our experts cover a broad range of topics, including TV and radio trends, new media
developments, market structure and concentration, funding and public policy issues.
Contact
www.ebu.ch/mis
mis@ebu.ch
This publication is available to download at: www3.ebu.ch/publications
PUBLICATION:
April 2016
DISTRIBUTION:
This publication is intended for public distribution. The information may be freely quoted if the source is
clearly stated.
DISCLAIMER:
Please note that the EBU is not liable for any errors or inaccuracies in data provided by third parties.
Ver.1
EBU Media Intelligence Service – PSM Investment in European Content