Carol Ann Finnegan, Ph.D.
EDUCATION
2002-2007:
Michigan State University, Communication Arts and Sciences, East Lansing, MI
Advertising, PR and Retailing Department (PhD; Retailing)
1996-1999:
Santa Clara University, Leavey School of Business, Santa Clara, CA
(MBA; Agribusiness Management and Finance)
1989-1990:
Katolicki Uniwersytet Lubelski, Lublin, Poland
(Diploma; Year Program in Polish Language and Culture)
1984-1988:
The George Washington University, Columbian College of Arts and Sciences, Wash.,
DC (BA; History)
PROFESSIONAL EXPERIENCE
TEACHING AND RESEARCH
2007 to present:
University of Colorado at Colorado Springs, Assistant Professor
Research:
• Conducted research in International Marketing/Retailing, Channel Relationships, and Marketing
Strategy. To date, six publications have been accepted -- four articles (at Tiers I, II, and III), a
case study (in Tier II journal), and a chapter in a book series (in Tier II publication). Current
research portfolio includes two R&Rs, two revisions and two WIPs (data collected).
• Awarded $3,500 CIBER grant for a professional development trip to China in January 2010.
Teaching:
• Teaching undergraduates and graduate students in Marketing Research, Retailing, International
Business, and Global Business (MBA). Incorporated case study, business application discussions
and presentations. Typical class sizes range from 20 to 35 students.
• Developed a distance MBA course in Marketing Research. Currently developing an MBA
distance course on Global Business, incorporating a semester long business simulation.
• Taught a seminar in Hierarchical Linear Modeling and two summer courses at our partner
institution, the National Taiwan University of Science and Technology (NTUST) in Taipei.
Determined the exchange process for NTUST and UCCS students.
• Hosted two CIBER scholars from Stanford (2011) and Wharton (2012) to come to talk with
students, faculty/staff and alumni on Indian technology and regional development as well as
European Labor Policy in the light of the Eurozone Crisis.
• Attend numerous seminars and workshops, including the Teaching Learning Center’s seminars
for new faculty, Teaching Development Luncheon, Case Study Teaching Methods, CIBER
Meeting on case writing and incorporating simulations into international business classes and Dr.
Al Davis research and teaching seminar on his activities in Indonesia.
• Developed a proposal for a six credit Emerging Markets class and study abroad to India.
2002-2007:
Michigan State University, East Lansing, MI, Graduate Assistant
• Conducted research in Marketing, Channel Relationships, Service Industries, and International
Business
• Taught as primary instructor with full responsibility for syllabus, lecture, assignments, exams,
and grading. Incorporated case study, business application discussions and presentations. Class
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sizes range from 25 to 210 students. Topics include Introduction to Retailing (January 2004 to
May 2007), Introduction to Marketing and Managerial Marketing (Summer 2003), Independent
Study (Special Topics in Retailing) (2005 to 2007)
Acted as teaching assistant with responsibility for quiz, exam preparation, grading, and four
recitation classes. Responsible for more than 100 students (Quantitative Business Research
Methods (Business Statistics), Spring 2003
INTERNATIONAL CONSULTING
Over a ten year period, lived in seven countries and worked in additional four countries on more than a
dozen projects. Worked on successful proposal teams that won access to government contracts, totaling in
the tens of millions. Within the international development consulting industry, conducted industry and
sector analyses, provided private sector clients with business development advice, and public sector
clients with research, training, implementation, and policy analyses support. Worked on business
development and/or privatization projects in multiple sectors, including agribusiness, retail, transport,
ICT, and financial services. Acted as project manager in the field to guarantee quality control, oversee
staff and expenses, and ensure fulfillment of team objectives.
2000-2002:
CARANA Corporation, Arlington, VA, Associate
Staff member of consulting firm specialized in enterprise development, sector restructuring, and trade and
investment with an emphasis on agribusiness and technology projects. Home office responsibilities
included recruiting consultants, conceptualizing and writing proposals, and assisting projects. Project
work included:
• Jamaica (2001) Worked with small businesses, business associations, universities, and public sector
representatives to develop project proposals in the areas of IT services, HACCP, business training,
crafts, and tourism. Helped IT clients (i.e., ASPs) create Internet-delivered financial services targeted
at small and medium-side enterprises (SMEs). Microsoft Corporation selected a technology client as
one of five finalists out of 900 entrants for the “Best Small Business Solution” in the world.
• Tajikistan (2000) Analyzed investment opportunities for domestic and foreign business in Tajikistan.
Focused on three regions, examined the business, policy, legal and regulatory framework in the
context of the agribusiness and transportation sectors. Also, as COP on a World Bank-financed
project, coordinated activities with the Ministry of Privatization (GKI), the President’s Office, and
regional governments. Provided GKI with the roadmap for an internal auditing process. Assisted
local governments to improve their auction processes. Worked with the Ministry of Agriculture to
complete the Cotton Sector privatization. Created an internship program with three universities for
students to learn about and conduct market research. Managed a team of 13 professionals in three of
the country’s largest cities.
1994, 1997-2000
Independent Consultant
Consulting projects included: sourced supply chain management software for a South African food
processor; performed a market size assessment for a California-based software firm; completed a
compensation survey for a California trade association; and, executed an industry survey for an
agriculture commodity association. Worked with a woman-owned consulting practice in the process of
developing marketing materials targeted at public sector clients and discussed methods in marketing
intellectual property, pricing issues, and relevant U.S. Small Business Administration (SBA) programs.
1998 – 1999
Lease Cost Solutions, Sunnyvale, CA, Sales Representative
Sales representative of lease transaction software for corporate real estate professionals. Highest
performing sales representative. Developed numerous clients, including a multinational bank. Leveraged
product into educational environment. Responsible for direct mail campaign. Contributed to software
upgrades based on customer feedback.
1997 – 1999
Customer Manufacturing Group, Santa Clara, CA, Market Researcher
Conducted market research for multiple clients. Exemplary projects include: analysis of industry
environment for a multinational laser equipment manufacturer, identification of market opportunities for
small hotel chain in San Jose area, researched the U.S. herbal medicine market, conducted blind research
in the vision enhancement market for a vision products manufacturer, and editing the manual on the
hiring, managing, and firing of independent sales representatives for the computer hardware industry.
1995 – 1997 CARANA Corporation, Arlington, VA, Associate
Staff member of consulting firm, specialized in privatization, restructuring, and enterprise development in
Eastern Europe and the Newly Independent States.
• Russia (1996-1997) As Project Manager was responsible for developing a bi-lingual CD-ROM to
widely disseminate business materials. Managed corporate finance project in Moscow that trained
over 1,000 Russians in six Russian cities over a six-month period.
• Kyrgyzstan (1995-1996) Deputy COP responsible for training and managing market research teams.
Analyzed business development opportunities and constraints in meat, rural distribution system, fruits
and vegetables, and pharmaceuticals. Identified the primary bottlenecks and opportunities for demonopolization efforts, and trade and investment in multiple industries across the country.
• Kazakhstan (1995) As the West Regional Manager, responsible for the management of the smallscale privatization program in four western oblasts in select areas, including transportation services,
wholesale and retail food storage and distribution, pharmaceutical distribution, and oil and gas retail
distribution. Managed a group of 20 consultants and marketing assistants, working with Territorial
Committees, Republican GKI, and National Securities Exchange Commission officials to prepare
corporatization and shares emissions documentation for state-owned objects and enterprises in the
transportation, food, general warehousing, pharmaceutical, and oil and gas distribution industries.
Prepared policy, legal and regulatory input to the Policy Group. Coordinated West Region AntiMonopoly Committee segmentation efforts with transportation and optical monopolists in the
Aktubinsk oblast.
1994 – 1995 RONCO Consulting Corporation, Washington, DC, Enterprise Development Specialist
Worked closely with senior professional staff on agribusiness development projects. Assisted in the
design of corporate marketing materials. Coordinated two multi-million dollar USAID agribusiness
proposals with multiple subcontractors. Project work included:
• Washington, D.C. (1994) At the request of the Trade Officer of the Ugandan Embassy in
Washington, analyzed the feasibility of creating a bilateral, Ugandan-American Chamber of
Commerce.
• Albania (1994) Conducted dairy industry marketing presentations based on research conducted in the
previous six months for 480 entrepreneurs, government officials, and agricultural university
professors and students in Tirana, Lushnje, and Korca. Topics for entrepreneurs included: risk
reduction through market information; product packaging; market segmentation; and marketing
margins. The seminar for government officials focused on the role of government in the food industry
and how to create a mutually beneficial partnership with trade and industry associations. The
presentation for the Agricultural University of Tirana (AUT) highlighted: fresh milk and dairy
products marketing; the benefit of combining economics, technology and management skills to
provide students with marketable skills; and how AUT staff and students can incorporate theoretical
and applied knowledge into potential opportunities in both the private and public sectors.
• Albania (1994) Served as Team Leader on a Dairy Industry Assessment for an Agribusiness Center.
Using a commodity system research methodology, managed data collection and analysis activities
with a team of nineteen American and Albanian dairy processing specialists, engineers, veterinarians,
university professors and support staff. Interviewed over 250 consumers, entrepreneurs, processors,
milk collectors, farmers, national and local government officials and donors in marketing, processing
and collection point surveys in eleven regions. Made concrete recommendations on legal, regulatory,
policy, financial and training interventions to be pursued by entrepreneurs, the Government of
Albania, the AUT and the ABC. Consulted with individual entrepreneurs interested in starting dairy
processing and milk collection businesses.
1993 – 1994 ENI Region, Development Alternatives, Inc. (DAI), Washington, DC, Regional
Marketing Manager
Was responsible for tracking country and regional economic and development assistance trends for
bilateral and multilateral donor organizations. Identified local partners for projects and project proposals,
requiring multiple trips to Poland, Russia, Czech Republic, Slovakia, Romania, and Albania. Supervised
Russian Representative and assisted in determining strategic, legal and financial costs of opening a
Moscow office (which was then opened). Project worked included:
• Poland (1993) Under the Poland Small Business Program, using empirical and anecdotal data,
assessed business constraints and opportunities for Polish women in the transition economy.
Conducted over 50 interviews in seven cities with entrepreneurs, business associations, banks, nongovernmental organizations, government officials and international donors to appraise the present
legal, regulatory, and socio-economic environment for entrepreneurs. Identified key organizations
and individuals working in this field. Recommended public and private sector solutions to leverage
existing assistance and improve communication between key players.
• USA (1993) Assisted Russian government officials in their examination of US national, regional and
local governmental and non-governmental support systems for small business. Interviewed
representatives of government, business associations, NGO's and entrepreneurs in Washington,
Baltimore, Pittsburgh and Philadelphia to compare various economic development approaches.
• USA (1993) Researched USAID small business credit delivery mechanisms for JICA's Solomon
Islands Rural Fisheries Development Project. Addressed key financing, institutional and market
issues to be considered in the development of a specialized credit program for fisheries.
• Poland (1993) Evaluated USAID's management of private voluntary organizations (PVOs) and nongovernmental organizations (NGOs) in Poland as part of a worldwide evaluation effort. Interviewed
local and expatriate representatives of NGOs and PVOs as well as USAID Representative office
personnel to determine ways to improve USAID project management.
• Poland (1991-1993) Coordinated implementation of SME research and industry analyses within the
Council of Ministers, Government of Poland. Assisted in the preparation of research reports that
identified SME constraints and opportunities to guide policy formation, financial systems reform and
advocacy programs to create favorable environment for private sector development. Coordinated the
Polish Ministry of Industry and Trade's program proposals for UNDP's Fifth Country Programme for
Poland, working closely with representatives of the Ministry of Privatization and UNDP/Poland.
Active participant in WID initiatives, including serving as a guest speaker at an international
conference on Women in Development in 1992.
REFEREED PUBLICATIONS
Peer Reviewed Journals
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Runyan, R., Finnegan, C., Gonzales-Padron, T. and J. Hyun “Doctoral Marketing Education
Assessment” with, Marketing Education Review, forthcoming.
Slater, S., Olson, E. and C. Finnegan (2011). “Business Strategy, Marketing Organization Culture,
and Performance”, Marketing Letters, 22:227-242.
Chan, P., Finnegan, C. and B. Sternquist (2011). “Retail Internationalization Predictors of Success”,
European Journal of Marketing, 45(6).
Finnegan, C., Olson, E. and S. Slater (2009) “It’s More Than Just Green to be KEEN”, Marketing
Management, September/October, 18(5): 26-29.
Hult, GTM, Ketchen, Jr/. D.,Griffith, D., Finnegan, C., Gonzalez-Padron, TL, Harmancioglu, FN,
Huang, Y, Talay, MB and ST Cavusgil (2008) “An Assessment of Cross-Cultural Data Equivalence
in International Business Research”, Journal of International Business Studies, 39(6): 1027-1044.
Sternquist, B., Finnegan, CA., and Z. Chen (2008). “Adding Value To Buyer-Supplier Relationships
In China” (2008), Journal of Asia Business Studies, 3(1):1-11.
Peer Reviewed Book Series
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CA Finnegan. (2009). "From Central Asia to Michigan State University: The Foundation of an
Academic Career" in ST Cavugil ed., Advances in International Marketing, 19:169-172.
Peer Reviewed Conference Proceedings
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T. Gonzalez-Padron, R. Runyan, J. Hyun, N. Line, Y-H Hee and C. Finnegan (2011). “Tried And
True Or Cutting Edge: Use Of Data Analytical Techniques In Marketing Research” Academy of
Marketing Science Proceedings, 2011
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S Eroglu, CA Finnegan, C. Evirgen and E. Cavusgil, “Alien Whales vs. Local Minnows: Can Global
Retailers Compete with Local Incumbents in Emerging Markets?”, EIRASS Conference, 2010
CA Finnegan, S.Tamer Cavusgil and Cuynet Evirgen, “Examining Country Effects on Average
Foreign Firm Performance And the Chain Size-Performance Relationship”, American Marketing
Association Winter Conference Proceedings, 2010
CA Finnegan and L. Good, “Within-Country Retail Format Diversification: Does Country Context
Matter?”, American Marketing Association Winter Conference Proceedings, 2009
R Runyan, CA Finnegan and A. Rodrigues, “Environmental Uncertainty and Market Attractiveness:
Do Regions Matter?”, World Marketing Congress Proceedings, 2009
B Sternquist, CA Finnegan and Z Chen, “Adding Value to Buyer-Supplier Relationships in China”
(co-authored with). Academy of International Business Conference Proceedings. Beijing, 2006
CA Finnegan, “Multi-Level Agency Issues in International Franchising” Academy of International
Business Conference Proceedings. Quebec City, 2005
B Sternquist, JE Chung, and CA Finnegan, “Time Orientation in Japanese Buyer-Supplier
Relationships,” Academy of International Business Conference Proceedings. Stockholm, 2004
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Peer Reviewed Book Reviews
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Book review: Globalization and Its Discontents for Thunderbird International Business Review,
46(4):487-491. (July/Aug 2004)
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Book review: The Chinese Century, Thunderbird International Business Review, 48(2):291-295.
(March 2006)
NON-REFEREED PUBLICATIONS
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“Buyer-Supplier Relationships in the Semiconductor Industry” (with Dr. Humaira Mahi),
INFORMS/Marketing Science Conference Proceedings, Rotterdam, 2004
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“Buyer-Supplier Relationships in China: Factors Influencing Supplier Switching” (Dr. Brenda
Sternquist and Zhengyi Chen). Conference Proceedings of WCC-101, China Agribusiness
Conference. East Lansing, 2004
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“Small Enterprise Development in Poland: Does Gender Matter?” (with Dr. Jean Weidemann),
GEMINI, 1994
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"USAID's Financial Systems Approach to Small Business Development," Development Alternatives
Working Paper, October 1993
PRESENTATIONS AT MEETINGS AND SEMINARS PRESENTED
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CA Finnegan, S.Tamer Cavusgil and Cuynet Evirgen, “Examining Country Effects on Average
Foreign Firm Performance And the Chain Size-Performance Relationship”, American Marketing
Association Winter Conference Proceedings, 2010
R. Runyan, CA Finnegan and A. Rodrigues, “Environmental Uncertainty and Market Attractiveness:
Do Regions Matter?”, World Marketing Congress, 2009
CA Finnegan and L Good (2009).“Within-Country Retail Format Diversification: Does Country
Context Matter?” American Marketing Association (AMA) Winter Conference, Tampa, FL
CA Finnegan, “Coming Full Circle,” Invitational Symposium on MSU Contributions to Research in
International Business and Innovation, Michigan State University, 2008
B Sternquist, Z Chen, and CA Finnegan, “Buyer-Supplier Relationships in China: Factors Influencing
Supplier Switching”, Academy of International Business Conference. Beijing, 2006
CA Finnegan,“Multi-Level Agency Issues in International Franchising” Academy of International
Business Conference. Quebec City, 2005
B Sternquist, CA Finnegan and JE Chung “Time Orientation in Japanese Buyer-Supplier
Relationships”, Academy of International Business Conference. Stockholm, 2004
CA Finnegan and H Mahi, “Buyer-Supplier Relationships in the Semiconductor Industry”,
INFORMS/Marketing Science Conference, Rotterdam, 2004
J Weideman and CA Finnegan, “Small Enterprise Development in Poland: Does Gender Matter?”,
U.S. State Department, 1994
OTHER PRESENTATIONS
• Guest lecturer for a week in Taiwan’s Ching Yun University. Taught Retailing Strategy and
Marketing Research to undergraduate, MBA and EMBA students (November 2009)
• Invited presentation, “Demystifying Multi-level Models” for 60 MBA and doctoral students and
faculty, National Taiwan University of Science and Technology (November 2009)
WORKS IN PROGRESS
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“Timing of the First Franchised Outlet” with Seng-Su Tsang, International Journal of Retailing and
Distribution Management, third revision submitted in January 2012
“Methodological Rigor in Retailing Research” with Tracy Gonzales-Padron, Rod Runyan and
Jonghan Hyun. Revising paper for submission to the Journal of the Academy of Marketing Science.
“Regionalization, internationalization and national retail market performance” with Rod Runyan (UT)
and Alexandre Rodrigues (EBS), Journal of Retailing and Consumer Services, submitted in
December 2009. Significant revision and massive data collection effort underway.
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“Within-Country Retail Format Diversification: Does Country Context Matter?” modifications based
upon reviews, comments, and expanded data (revision in progress)
Corporate Factors in Within-Country Retail Diversification Strategies” with Brenda Sternquist and
Tomas Hult (MSU) (Target: revision in summer 2012)
COURSES TAUGHT
2007 to present:
University of Colorado at Colorado Springs, Assistant Professor
Developed and implemented distance MBA course in Marketing Research (Summer/Fall 2008).
Incorporated case studies, business application discussions and presentations. Class sizes range from 8 to
40 students. Topics include:
• Marketing Research (undergraduate and MBA students in US and Taiwan)
• Retail Merchandising and Management (undergraduate and MBA students in US and Taiwan)
• International Business and Global Business (undergraduate and MBA). Currently preparing
distance version of the class for MBAs offered in June 2012.
2002-2007:
Michigan State University, East Lansing, MI, Graduate Assistant
Taught as primary instructor with full responsibility for syllabus, lecture, assignments, exams, and
grading. Incorporated lectures with case studies, business application discussions and presentations. Class
sizes range from 25 to 210 students. Topics include:
• Introduction to Retailing (January 2004 to Spring 2007)
• Introduction to Marketing and Managerial Marketing (Summer 2003)
• Independent Study (Special Topics in Retailing) (2005 to 2007)
• Quantitative Business Research Methods (Spring 2003, taught four recitation classes, totaling
more than 100 students)
RECOGNITIONS
• Awarded Best Reviewer for Track, Academy of International Business 2008 in Milan, Italy (24 out of
1220 reviewers were given this award)
• First Place, Graduate Best Paper Award, Shao Chang Lee Competition, Asian Studies Center,
Michigan State University, 2006
• Outstanding Graduate Student in Retailing, Department of Advertising, Public Relations and
Retailing, Michigan State University, 2006
• Nomination, Michigan State University’s Excellence-In-Teaching Award, 2006
• Mary Louise Gephart Donnell Scholarship, Communication Arts and Sciences, Michigan State
University, 2005, 2006
• Mariani Leadership Award, Food and Agribusiness Institute, Santa Clara University, 1999
PROFESSIONAL ORGANIZATIONS
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Academy of International Business (AIB)
American Marketing Association (AMA)
American Collegiate Retailing Association (ACRA)
SERVICE
• Academic Service:
o Global Track Chair, ACRA International Conference, November 2010 - March 2011.
Read and assigned track papers. Coordinated assignments with seven reviewers and
conference chair.
o Reviewed two papers for ACRA 2012 (Fall 2011).
Reviewed two papers for AIB 2011 and awaiting papers to review for AIB 2012.
Ad Hoc Reviewer for Academy of International Business conferences, Journal of
International Marketing, Thunderbird International Business Review, World Marketing
Congress, European Journal of Marketing, and Marketing Management Association
(2004-present).
o Co-Track Chair, Big Emerging Markets, Academy of International Business conference,
Midwest Chapter, 2007
University Service:
o Undergraduate Committee, College of Business, UCCS, 2007 to present (select
deliverables: revised UG marketing prerequisites, revised Marketing description &
helped edit The Bulletin, helped write & edit the annual SAAC Report, annual review of
COB scholarships)
o UC-Denver’s Center for International Business Education and Research (CIBER)
activities – attended regional meeting (2009), received travel grand ($3500) for
international business faculty trip to China (2010), attended board meeting (2011),
attended/brought students to International Executive roundtables (2009-2011), and
coordinated visits of two CIBER fellows (2011-2012), who guest-lectured in four classes,
presented at alumni breakfast and lectured on international topics to students, faculty and
staff.
o Marketing Faculty Search Committee, Fall 2007, Fall 2011
o College of Business faculty exchange with NTUST (Taiwan), 2010, 2011
o Marketing Research Scholarship Committee, Fall 2011
o Reviewed MBA Student Appeal, Summer 2011
o Chancellor’s Committee on business development on east of North Nevada, 2009
o Library Advisory Committee, College of Business Representative, Spring 2009
Community Service:
o USA Triathlon (National Governing Board), strategized a plan to identify and reward
Olympic-level amateur athletes as well as race qualifying course directors, Fall 2011
o Judge, Retail Merchandising, DECA competition of local district high school students,
November 2007
Professional Service:
o Presenter, State of Privatization in Tajikistan, Central Asian Association of Accountants
and Auditors, 1999
o Interviews with Tajik press (Dushanbe), Kazakh press (several cities in western
Kazakhstan), Russian TV and press (several cities in eastern, central, and southern
Russia), Albanian TV (Tirana)
o Presenter, State of Privatization in Russia, International Conference on Privatization,
Moscow, Russia, 1997
o Presenter, Agribusiness Marketing, Albanian University of Technology, Tirana, Albania,
1994
o Presenter, Agribusiness Marketing Policies, Ministry of Agriculture, Tirana, Albania,
1994
o Presenter, The Needs of Female Entrepreneurs and Business Groups in Poland, US State
Department, 1993
o Panelist, Women in Agribusiness, Warsaw, Poland 1992
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