What makes or breaks
a successful DAM
implementation?
PHILIP SPIEGEL
Senior Director, Content
Management Operations
P: (862) 221-8044
E: phil.spiegel@libsource.com
MAKES
BREAKS
1
Executive and stakeholder buy-in and
support
2
Listening, constructive communication
3
Effective project management focused on
achieving business needs
1
2
Little or poor communication
3
Poor project management, no clear project
leader…”The buck stops everywhere and
nowhere”
4
4
5
5
Taking on too much at once
of success. Plagued by unrealistic
expectations and scope-creep
Well-vetted technology purchased for
current business needs and scalable for
future DAM needs
6
Poor Technology selection, not the
right tool or right size for the business
requirements of the project
7
Content strategy & migration plan for
critical assets plus standard requirements
for new assets going forward
7
8
Legacy data migration plan and metadata
schema for new system
No plans, no rules or standards for new
assets. Users can add whatever they want
regardless of business rules, format, rights
or metadata
8
9
On-site training for key team members
(train the trainers) with additional
web-based follow-up and access to
webinar library
Inconsistent legacy data and no efforts to
normalize and institute standardization
9
No formal training processes…just launch
and go.
10
Busy, complex GUI’s that turn off users,
“too complicated”…”too many steps”
6
10
User-friendly with interfaces that
encourage usage
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