GENERAL MANAGER – MARKETING AND COMMUNICATIONS
POSITION DESCRIPTION
Position:
General Manager – Marketing and Communications
Location:
Gold Coast Events Ltd T/A EVENTS MANAGEMENT QUEENSLAND
Level 2, 105 Upton Street
Bundall, QLD 4217
Reports to:
Chief Executive Officer
Type of Position:
Fixed full-time position until 31 December 2016 with 3-month probation
period. Remuneration based on qualifications and experience
Position Dimensions: Supervision Exercised: Manager – Marketing Services, Digital Media
Officer, Interns (Voluntary), contractors
Main contacts: Chief Executive Officer, Chairman, EMQ Staff, Board,
and external stakeholders including Tourism and Events
Queensland, Event Organisers, State and Local Government,
Ministerial advisors, Regional/State/Federal Tourism Bodies,
Local/State/National/International Sporting Organisations, Media,
Marketing Agencies and Suppliers.
Areas of Responsibility:
To work under the direction of the Chief Executive Officer to manage the strategic
relationships and marketing of the company and its events including but not limited
to:
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Provision of marketing services leadership to the management and staff.
Manage the development, implementation and review of event marketing
budgets.
Develop, activate and evaluate event marketing strategies inclusive of
advertising; branding and marketing collateral; charity fundraising; competitions
and promotions; cross event promotions; functions; community awareness and
engagement; media and public relations; merchandise; digital and social media;
tourism marketing; corporate communications and issues management.
Manage the strategic and co-operative marketing in interstate and international
target markets in collaboration with key stakeholders including Tourism & Events
Queensland, Gold Coast Tourism and Tourism Australia.
Identify opportunities to raise the profile and grow the events.
Oversee the production of all marketing and promotional collateral including
advertisements, e-newsletters, websites, publications, and other printed and
electronic collateral.
Oversee the preparation and distribution of media releases, media copy and
other promotional content.
Ensure the company is meeting its obligations to event stakeholders and
conversely ensure all event stakeholders are meeting their obligations, as
detailed in relevant contracts and agreements.
Prepare reports, documents and award submissions as required.
Liaise with Event Sponsors to develop mutually beneficial strategies and ensure
the company is meeting its sponsorship obligations.
Liaise with Tourism & Events Queensland and departmental staff on matters
related to Government protocols and Ministerial media actions ensuring all
Government forms, briefing notes, reports and the like are completed to the
highest degree of accuracy
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Attend to general administration duties including but not restricted to
telephone/fax/email management, processing of incoming and outgoing mail,
basic book keeping, and filing.
Any other duties as directed from time to time.
Background and Skills Required:
Qualifications & Experience:
 A recognised degree in marketing, public relations or similar field
 Experience in a similar role working with and understanding of demands from
government agencies and/or national or high performance sports organisations
 Demonstrated and proven successful experience in a similar role for five or more
years
 Demonstrated experience in designing strategies and campaigns to achieve
marketing objectives
 Demonstrated experience in relationship marketing and well-developed industry
networks
 Demonstrated understanding of the marketing, communications and media
industries
 Experience in effectively communicating with all range of stakeholders face-toface, via phone and online
 Demonstrated skills in writing and developing content for varied marketing and
communication applications
 Experience in crisis management and dealing with adverse publicity
 Experience in staff and/or volunteer supervision and training
Skills Required:
 Demonstrated high level computing skills using MS Word, Access and Excel in a
Windows and Windows Network environment
 Persuasive and articulate with exceptional positive communication and
presentation skills
 Demonstrated high level of writing skills for media, presentations, submissions
and speeches
 Demonstrated high level of attention-to-detail
 Demonstrated understanding of office protocols, especially in relation to respect
for authority, privacy and confidentiality, and following directions
 Demonstrated ability of taking initiative when managing and developing tasks
and delegating tasks
 Demonstrated ability to manage and avoid conflict with staff and volunteer
workers
 Possession of strong organisational and time management skills
 Hold and maintain a current driver’s license
Personal Attributes:
 Well groomed and presented suitable for the role and functions
 The ability to think laterally, strategically and realistically
 Availability to work abnormal hours and travel where required
 A willingness to “pitch in” where required. No job too big or small.
 Positive, energetic attitude and the ability to work under pressure
 An excellent team player who considers organisational goals a priority
 Works cooperatively and proactively
 A can-do attitude, backed by speedy and accurate work
 Strong ethics and moral standards
 Results driven
 Assertive not abrasive
 Participation in a sporting activity and/or an appreciation of sport and sporting
endeavours
For further information on this role, please contact:
Tony Mullen
Commercial Manager
Gold Coast Events Ltd
Phone: 61 7 5668 9888