Transform to a High Performance and Secure Global Port Enterprise
Presenter’s Name
Presenter’s Title
Safe Harbor Statement
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decision. The
development, release, and timing of any features
or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
2
Agenda
• Leadership in Ports
• Transform to a High Performance and Secure
Global Port Enterprise
• Results Achieved by Oracle Customers
3
Oracle in
Ports
Did You Know?
3 of the top 5 port operators owning more than 100
ports run Oracle Applications
7 of the top 10 ports run Oracle Applications
8 of the top 10 ports run Oracle Technology
4
The Challenges We’re Hearing
Improve Terminal
Performance
Terminal performance is key to value creation and customers
retention. Good terminal performance entails managing operations
productivity, back-office productivity, high assets utilization and
efficient workforce.
“In these times of change, continuous business-process improvement, financial transparency, sound risk management
processes and state-of-the-art enabling technology are required”
S&P Report (March 2007)
Reduce Terminal Unit
Costs
Ports are asset intensive. Managing asset cost effectiveness and
their operations uptime are key to shareholders value creation.
“Focus on cost reduction…pressure on pricing..”
Datamonitor 2005-2007
Transform to High
Performance & Secured
Global Port Enterprise
Ports are critical nodes in global supply chains with the continuing
growth in the volume of freight moving through ports. Ports need to
excel in collaboration with suppliers and customers, demand and
capacity planning, strategic financial modeling, budgeting, and
enterprise wide performance monitoring.
“Acquisitions, joint ventures, and alliances are also reshaping the industry”
S&P Report (March 2007)
5
Industry Quotes
“Running an asset-intensive company doesn’t start and end with the
general ledger and financials; domain-specific functionality is a
requirement. Process and asset-intensive companies that are
evaluating their first, or next, investment in enterprise applications
should take a hard look at what Oracle has to offer and let capability,
strong references, and attractive cost of ownership lead their
decisions.”
“Oracle's E-Business Suite Financials is a robust, global
offering with strong functionality that can typically address at
least 95 percent of cross-industry accounting requirements…
users that are looking for global financial applications should
consider Oracle E-Business Suite Financials as a viable
alternative. Rating: "Strong Positive"
“Oracle’s strong middleware platform & greater support of standards
make it a better choice than SAP for customers who will rely on
custom development as well as packaged applications.”
“Oracle Financials lets us automate our planning process and data
consolidation. Our financial planning and analysis staff can fully
perform their roles as analysts and work closer with their
operational managers--with greater speed and flexibility.”
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Agenda
• Leadership in Ports
• Transform to a High Performance and Secure
Global Port Enterprise
• Results Achieved by Oracle Customers
7
Transform to a High Performance and Secure Global
Port Enterprise
8
Requirement
Oracle Capability
The Oracle Difference
Maritime Community
Portal
Provide a Platform
for Connectivity &
Collaboration with
BPEL and Fusion
Middleware
Oracle provides the
leading integration and
portal capabilities to
connect to all business
partners systems
Maritime Security
BPEL process
manager, sensor edge
server, database,
application analytics
Master data mgt. suite;
Integration platform for
biometric cards & other
RFID devices
GRC product suite
Greening the Terminal
Governance, Risk
and Control,
Enterprise asset mgt.,
business intelligence,
transportation mgt.
Governance, Risk and
Compliance product suite
Integrated asset
management suite with
ERP
Transform to a High Performance and Secure Global
Port Enterprise
9
Requirement
Oracle Capability
The Oracle Difference
Maritime Community
Portal
Provide a Platform
for Connectivity &
Collaboration with
BPEL and Fusion
Middleware
Oracle provides the
leading integration and
portal capabilities to
connect to all business
partners systems
Maritime Security
BPEL process
manager, sensor edge
server, database,
application analytics
Master data mgt. suite;
Integration platform for
biometric cards & other
RFID devices
GRC product suite
Greening the Terminal
Governance, Risk
and Control,
Enterprise asset mgt.,
business intelligence,
transportation mgt.
Governance, Risk and
Compliance product suite
Integrated asset
management suite with
ERP
Enhancing Collaboration Across the Maritime
Intermodal
Community
Operators
Manufacturers
Regulatory
Authorities
Free Trade Zones
Shippers and
Consignees
Trade Agencies
Retailers
International
Maritime and
Security
National Portal
Trucking/Rail/Ocean/
NVOCC
Equipment Leasing
Companies
Customs
Logistics
Service
Providers
Terminal Portal
Freight Forwarders
Fuel
Suppliers
Financial & Insurance
Institutions
Shipping Lines
3PLs and
Intermodal
Companies
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Maritime Community Portal
• Create Effective Operational Procedures For Customers
• Online Ordering Of Services
• Documentation Submission
• Approval Workflow
• Track & Trace
• Integrated Services For Shippers, Lines, Forwarders, Truckers
and Government Agencies
• Enriched Customers Experience (Entrenchment)
• Security Clearance
• Data Repository
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Enabling Maritime Collaboration
Business Imperatives
Architectural Pattern
1. Seamless Information Flow Within Maritime Sectors
Orders, Trade Documentation Submission, Workflow, Track & Trace
Service Orientation
2. Enhance responsiveness and customer service
Reduce transaction time, approval work-flow
Service Oriented Integration
3. Extend collaboration efforts and information accessibility
Customers, Shipping Lines, Forwarders
Aggregating User Interactions
4. Increase productivity
Eliminate double data entry and errors
Business Process Management
5. Improve business agility and compliance
Create a single source of information for customers, partners, internal users & regulatory
agencies
Managing & Connecting Information Services
3 Key Capabilities to deliver the challenges
#1 – Capture Real-Time Data
#2 – Synchronization Of Information
#3 – Single Source of Information & Analytics
12
Transform to a High Performance and Secure Global
Port Enterprise
13
Requirement
Oracle Capability
The Oracle Difference
Maritime Community
Portal
Provide a Platform
for Connectivity &
Collaboration with
BPEL and Fusion
Middleware
Oracle provides the
leading integration and
portal capabilities to
connect to all business
partners systems
Maritime Security
BPEL process
manager, sensor edge
server, database,
application analytics
Master data mgt. suite;
Integration platform for
biometric cards & other
RFID devices
GRC product suite
Greening the Terminal
Governance, Risk
and Control,
Enterprise asset mgt.,
business intelligence,
transportation mgt.
Governance, Risk and
Compliance product suite
Integrated asset
management suite with
ERP
RFID Based Security
Built-In Support for High-Volume Business Flows
Oracle Sensor
Edge Server
n Detects
scheduled truck
arrival at gate
GATE
r Access associated
source document,
e.g. the PO’s ASN
o Unload pallets /
cartons with RFID
tags
u Putaway, rescan
or divert material
p Interface to readers,
clean and filter data, then
pass IDs to application
WMS RFID
Event
Processor
q Access objects associated
with the ID's (e.g. LPN's on
ASN) then raise correct
Business Event
WMS
Application
APIs
s Process the
Business Event, e.g.
Receipt of pallet or
carton
WMS
Response &
Exception
Handling
t Confirm success or
failure, e.g. trigger green
light or sound buzzer
14
YCH Group
COMPANY OVERVIEW
The YCH Group offers end-to-end logistics and supply chain
management solutions and services from warehousing,
inventory management, freight, transportation, and distribution
services to supply chain consulting, business modeling, and
SCM solutions engineering and simulation, for companies in the
chemical, electronics, and consumer products industries.
CHALLENGES/OPPORTUNITIES
• Strict government inventory accuracy requirements
• Need for faster and more efficient warehouse pallet storage,
retrieval, and assembly process
• Extend existing WMS system to incorporate RFID and sensor
technology
CURRENT SOLUTIONS
• Oracle Database 10g
• Oracle Application Server 10g
• Oracle Sensor Edge Server
• Oracle Portal
• Oracle Discoverer
CUSTOMER PERSPECTIVE
“Moving up the value chain, we are
constantly innovating, building and
implementing state-of-the art supply
chain solutions. As YCH advances,
integrating the three flows – physical,
information and financial, we are
moving closer to the realization of our
ultimate vision of building The Logistics
Superhighway in a borderless world.”
Robert Yap, CEO, Managing Director,
YCH
RESULTS
• Provides complete & real time visibility
of YCH warehouse operations
• RFID infrastructure leverages existing
WMS back-end system
• More accurate inventory status
• Ability to monitor transaction activity
and status of sensor devices
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Enhanced Security with Spatial Solution
Port of Paris
• Optimized utilization of space and warehouse
• Improve knowledge of asset value
• Rapid response to urgent operational space
request
• Internal communication on space and plan
usage
• Improved planning decision on space utilization
Port of Rouen
• Management of temporary lease premises
and land
• Management of parcel plans
• Management of zoning regulations
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Enhanced Security Initiatives
• International Security Initiatives (FMW, GRC)
• ISPS
• CSI
• C-TPAT
• Premise Security (RFID, FMW)
• Border Security - Waterway, Channel (FMW)
• Gate Security (RFID, FMW)
• Driver clearance (advanced particulars submission & auto-check at
gate)
• Cargo clearance (advanced particulars submission & check at gate)
• Container clearance & scanning
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Transform to a High Performance and Secure Global
Port Enterprise
18
Requirement
Oracle Capability
The Oracle Difference
Maritime Community
Portal
Provide a Platform
for Connectivity &
Collaboration with
BPEL and Fusion
Middleware
Oracle provides the
leading integration and
portal capabilities to
connect to all business
partners systems
Maritime Security
BPEL process
manager, sensor edge
server, database,
application analytics
Master data mgt. suite;
Integration platform for
biometric cards & other
RFID devices
GRC product suite
Greening the Terminal
Governance, Risk
and Control,
Enterprise asset mgt.,
business intelligence,
transportation mgt.
Governance, Risk and
Compliance product suite
Integrated asset
management suite with
ERP
<Insert Picture Here>
Greening The
Terminal
“Green could be the largest economic opportunity of the 21st century”
John Doerr, Kleiner Perkins Caufield & Byers
“Companies with significant supply chain operations must be aware of … how emerging SCM
technology from the growing awareness of global warming can create sustainable & profitable
supply chain practices”
Gartner
19
What is Green?
Port Users
to s
rs ce
se cti
t U ra
or s P
f P es
t o in
en Bus
em n
ag ee
ur Gr
co ce
En cti
a
pr
Minimal vessel & truck impact to Air, Water
c
pa
m
i
l
ma
i
n
Mi
Equipment
o
tt
r
Ai
,W
r
ate
Ed
uc
at
ee
m
pl
oy
ee
s&
Management of equipment
with Green Business
Practices
En
ga
ge
C
om
m
un
ity
Green
Business
Practices
REDUCE
RECYCLE
RENEW
Business
EFFICIENCY – INFORMATION - INNOVATION
20
Long Beach Green Terminal Policy
21
Terminal Green Policy
• Protect community from harmful impacts of ports
• Use best technology and cargo-handling
equipment
• Promote sustainability
• Environment leadership
• Engage and educate the community
22
Analyst Reports on Going Green
23
Key Technology Applications / Components
24
Key Product Areas
• Governance, Risk and Control
• Enterprise Asset Management
• Transportation Management
• Business Intelligence
• Self-Service
• Portal Technology
• Server Technology
25
Transform to a High Performance and Secure Global
Port Enterprise
26
Maritime Community
• Leading integration and portal capabilities to
connect all partner systems
Maritime Security
• Master data management suite. Integration
platform for Biometric cards & other RFID devices.
Governance, Risk and Compliance product suite
Greening the
Terminal
• Governance, Risk and Compliance product
suite Integrated asset management suite with
ERP
The Only Complete Ports Solution
Platform
Processes
Customer
Results
Partners
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People
Port Industry Footprint
Port
Community
System
Customs
Declaration
Carrier/LSP
Documentation
Global Trade
Management
Security
Compliance
Sales &
Marketing
Container / Cargo
Handling System
Marketing
Sales
Analytics
Intermodal Logistics
Operations KPIs
Transportation Management
Fleet Management
Forwarding & Brokerage
Demand Management
Supply Chain
CRM
Global Trade Management
Warehouse Management
Strategic Network
Optimization
Transportation Sourcing
Financials
HCM
Helpdesk
Berth Planning
& Operations
Organization Helpdesk
Yard Planning
& Operations
Accidents Reporting
Gate Planning
& Operations
Customer Service
Center
Security
Vessel Stowage
Integrated Port Support System
EPM
Financials
Human
Resources
Facilities
Management
Procurement
Projects
eAM
Infrastructure
Analytics (e.g. Mobile Analytics, Dashboards)
ISV Partners
Hubs (Asset Hub, Operations Hub)
Integration Framework (e.g. BPEL)
Oracle
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Technology [e.g. Database, Application Server, RAC]
Universal Customer Master
Rostering
Market-Leading Middleware Platform
Best-Selling
•32,000+ Customers Deployed
•70% of World’s 50 Largest Firms
•$1B+ Business
Highest Rated
Only vendor in Gartner and Forrester
leader quadrants for all Middleware
components.
Source: Forrester Research ranking of Application Platform Servers, April 2005
SOA Vendor of Choice
Most Comprehensive
Oracle’s People Advantage
30,000 applications
customers
220,000 database
customers
30,000 middleware
customers
29,000 developers, support
engineers and consultants
275,000
customers
benefiting from
shared innovation
1,700 application
ISVs
950 customers
participating in Customer
Advisory Boards
5,000 middleware
ISVs
500 Industry & Product
strategy council members
9000 database
ISVs
35 Fusion strategy
council members
30
1,300 participants in
early customer
adoption programs
425 user groups
Port Industry Partners
Trade Community Portal
GLOBAL SYSTEM INTEGRATORS
Shipping Documentation & Order
Crimson Logic
Forwarders Documentation & Order
Crimson Logic
Rail Documentation & Orders
Crimson Logic
Government / Customs Documentation
Crimson Logic
Shipper Portal
Crimson Logic
Container Terminal Operations
Berth Planning & Vessel Stowage
Navis
Yard Planning
Navis
Gate Management
Navis
Quay & Yard Crane Planning
Navis
Truck Planning
Manpower Planning & Management
Navis
Rostima
Command & Control
Navis
Radio Data Terminal Execution
Navis
Billing, Reporting and Analysis
Navis
Bulk Cargo Operations
Berth Planning & Vessel Stowage
Tideworks
Yard Planning
Tideworks
Gate Management
Tideworks
Quay & Yard Crane Planning
Tideworks
Truck Planning
Tideworks
Manpower Planning & Management
Rostima
Command & Control
Tideworks
Radio Data Terminal Execution
Tideworks
Billing, Reporting and Analysis
Tideworks
Marine Operations
Pilot Management
Tug Boats Management
Rostima
Oracle eAM
Inland Depot Operations
All the leading global systems
integrators have Applications and
Technology practices specializing in
Oracle Applications and Technology
offerings
31
Gate and Yard Management
TSB
Documentation
TSB
Transportation
TSB
Intermodal Operations
Rail Planning & Control
TCS, TSB
Freight Station Operations
Container Freight Station System
TSB
Engineering Operations
Repair & Maintenance
Oracle eAM
Training & Simulations
Port Planning & Operations Simulator
TSB
Crane Simulator
TSB
Agenda
• Leadership in Ports
• Transform to a High Performance and Secure
Global Port Enterprise
• Results Achieved by Oracle Customers
32
What Customers are Achieving…
Grand Award from Hong Kong Information and
Communications Technology (ICT) 2006 in eBusiness
Category
given PSA the edge to achieve greater levels of productivity,
translating to higher efficiencies for its customers
gained huge efficiency via its community portal developed
using Oracle technologies
helped lower IT cost and achieved new service level
33
The Oracle Difference
Only Oracle…
• Offers complete end-to-end FMS, HCM, SCM, CRM and OTM
solutions with seamless integration to port operations systems.
• Has the largest customer installed base. Oracle Applications
and Technology are used by the 3 biggest port operators with
100 over ports in the world.
• Offers proven technology solutions for top port operators,
Hutchinson Port Holdings(Hong Kong), PSA(Singapore) and DP
World(Dubai), to develop innovative award winning eBusiness
solutions.
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