SUSTAINING A GROWING WORLD
Agrium Advanced Technologies®
Andrew Mittag
Senior VP and President
1
Our Business
 Agrium Advanced Technologies has four profit centers
AGRICULTURE
WHOLESALE
• Broad Acre Agriculture
• Specialty Agriculture
TURF & ORNAMENTAL
WHOLESALE (TOW)
• Professional Market
• Consumer Market
DIRECT SOLUTIONS™
RETAIL DISTRIBUTION
AAT
INTERNATIONAL
• Professional Retail Market • Broad Acre Agriculture
• Municipal Market
• Specialty Agriculture
• Professional Market
Provides a balanced approach to growing our Enhanced Efficiency
Fertilizer (EEF) technology
2
SUSTAINING A GROWING WORLD
AAT Timeline and Objectives
Core Focus – Going Forward
 Grow end-user demand
 Expand ESN capacity
 Capitalize on international
opportunities
 Seek complimentary acquisitions
 Develop new technologies
Core Focus
 Established the business
 Bolt-on acquisitions
 Technology enhancement
 Value proposition definition
Nu-Gro® Acquisition
New Madrid
ESN® Plant
Pursell® Acquisition
Tetra Micronutrients™
AAT Formed
2006
2007
Hanfeng
Direct Solutions
2008
2009
2010
2011
2012
2013
2014
Reese Micronutrients
Carseland ESN
Building the Foundation
3
Accelerating Growth
SUSTAINING A GROWING WORLD
2015
Agricultural Market Growth
ESN Volumes
 Grow existing
customers
400,000
300,000
200,000
100,000
 Acquire new
customers
0
2007
2008
1st Half
2009
2010 2011F
2nd Half
 Expand into additional broad acre crops

Canola, Cotton, Potatoes, Rice
North American opportunity: Over 200mm acres
Global opportunity: Over 1 billion acres
4
SUSTAINING A GROWING WORLD
Specialty Agriculture Market
 AAT initiative is to position controlled release fertilizers
into the fruit, nut and vegetable markets
 Utilize existing AAT technologies to create a release
curve that matches crop demand
 Leverage longer lasting urea and homogeneous NPK products
 Enhanced Efficiency Fertilizer (EEF) advantage:
 Optimize quality and yield
 Reduce fertilizer applications
 Restrict potential losses to the environment
North American opportunity: 8m acres
Global opportunity: Over 250m acres
5
SUSTAINING A GROWING WORLD
Professional Market Growth
 Professional market includes: golf, lawn and landscape,
municipal and ornamental markets
 Leverage existing products and introduce new
technologies
 Focus on lawn and landscape market segment
 Build on ‘Spread it and Forget it™’ momentum
 Capitalize on municipal and environmental opportunities
Estimated annual fertilizer consumption for the
professional market in North America: 1.7m tons
6
SUSTAINING A GROWING WORLD
Direct Solutions
 AAT is seeking to get closer to the end-user
 Integration of value chain to capture additional
revenue and margin
 Drive demand for AAT technology
 Industry consolidation
North American opportunity: $1.8 billion
Global opportunity: $3.6 billion
7
SUSTAINING A GROWING WORLD
Consumer Market
 Largest single US non-farm market for fertilizers
 Consumer market segment is expected to increase as
US population ages
 Government regulation will continue to drive EEF use in
this segment
 AAT technologies and channels to market provide a
strong competitive advantage in the consumer space
Estimated annual fertilizer consumption
in North America: 1.2mm tons
8
SUSTAINING A GROWING WORLD
Innovative Solutions
 Research and Development Innovation
 New products
 Reduction in coating costs
 Process Innovation
 XCU® development in Sylacauga plant
 Application Innovation




9
Coated Potash for South East Asian oil palm production
XCU products for US rice market
ESN for Chinese rice market
Smart Nutrition for Specialty Agriculture
SUSTAINING A GROWING WORLD
International Expansion
 Separate profit center created to capture
international transactions
 Initial target markets; China, Pacific Rim, Australia
 Three channels to market strategy
 Developed a matrix for evaluating existing
customers and identifying key gaps
 Focus on realizing growth potential
 Efficiencies in customer service, shipping, pricing and
other key processes
10
SUSTAINING A GROWING WORLD
AAT in China
 Significant development work since 2005
Heilongjiang
Jilin
Inner Mongolia AR
Xinjiang AR
Liaoning
Beijing
Gansu
Hebei
Shanxi
Ningxia
AR
Qinghai
Shaanxi
Tianjin
Shandong
Henan
Tibet AR
Jiangsu
Anhui
Chongqing
Guizhou
Yunnan
Shanghai
Hubei
Sichuan
Zhejiang
Hunan
Jiangxi
Fujian
Guangxi AR
Guangdong
Hong Kong SAR
Macau SAR
Hainan
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SUSTAINING A GROWING WORLD
Corn
Wheat
Rice
Potato
Rapeseed
Sugarcane
Cotton
Vegetable
AAT Performance
2007
12
2008
2009
2010
2011
Near-Term $100mm EBITDA Target
120
100
11
$ in millions
80
25
60
18
40
20
100
15
31
0
A balanced approach: TOW (24%), Direct Solutions
(18%), Agriculture (46%) and International (12%)
SUSTAINING A GROWING WORLD
SUSTAINING A GROWING WORLD
Agrium Inc.
13131 Lake Fraser Drive SE
Calgary, Alberta, Canada T2J 7E8
Telephone (403) 225-7000
Agrium U.S. Inc.
4582 South Ulster Street, Suite 1700
Denver, Colorado, U.S. 80237
Telephone (303) 804-4400
NYSE and TSX: AGU
agrium.com
SUSTAINING A GROWING WORLD
Questions?