Leech Letter
October / November 2011 • www.leechprint.com
$
$
$
28,149
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23,380
174
YOu saVe
$3,317
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20,314
151
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$1,834
wiTH
4x4
(888) 850-3673
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(204)
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SE
MB R7C1A6
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Let our Sales and Creative Design Staff assist
you in developing a great sales campaign
promoting your business, services and
products. Flyers work!
1445 - 18th Street
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8,395
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9,495
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CONV
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STAGE 3 • 433 HRPW
2008 MUSTANG ROUSH
with a flyer!
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xTR
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HERFORD.COM
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program.
rtrain
Lifetime Powe
NO CHARGE
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2010 ESCAPE xlT
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INVENTO
WESTMAN’S BEST
OF PRE-OWNED FORDS!
RY
TO MAKE YOUR BUYING
BEST!
EXPERIENCE THE VERY
BEST SELECTION
OUR PROMISE
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THIS EQUALS HUGE
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up TO
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IN PRICE ADJUSTMENTS
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CAR
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GOOD TIMES ROLLING!
SUMMER AND WE WANT TO KEEP THE
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RAY
JA
4x4
$8,366
CLAY
AL
TANYA
19,555
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2010 FUSION SEL AWD
JON
b XL
43,119
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34,75
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MIKE
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254 YOu saVe
YOU PAY WHAT WE PAY!
JOHN K
XL
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rehelleK
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Drive One.
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2011 fOrD Taurus
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23,329
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2010 FORD FOCUS
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2006 FORD MUSTANG
2012 fOrD fusiON
. e n O ev i r D
October – November
g
n
i
r
a
o
S
s
e
l
a
S
r
Get You
Direct Mail Pieces
Direct mail is perhaps, one of the most powerful marketing mediums in use
today. Few other marketing tools can deliver your message with exact precision
at such a low cost. The amount of mail in your mailbox everyday attests to the
effectiveness of this medium (If it didn’t work, your mailbox would be empty!).
Eight reasons why direct mail is still king of the marketing mediums:
#1: It works when you’re not
Whether you’re sleeping, vacationing, working, or walking,
your direct mail is working for you. It gives your best sales
presentation over and over again without you having to be
present.
#2: It leverages your efforts
Send out thousands of letters and your best sales pitch is being
presented to thousands of people simultaneously. That’s called
“leverage!”
#3: Allows you to target with precision
Direct mail allows you to pinpoint the people who fit
your psychographic, demographic, and geographic profile.
#4: You get an immediate response
Within one to two weeks you’ll receive about 80 percent to 90
percent of all those who are going to respond. If your campaign
works, you’ll know about it quickly. If it’s a bomb, you’ll know
that quickly as well.
#5: It’s easy to track your return on investment
With direct mail marketing you can code your mail pieces to
determine the exact number of responses you received from
each campaign. You can immediately start to “tweak” your
mail piece to increase your response and hold your marketing
dollars accountable.
#6: It’s relatively inexpensive
With just $.34 (at the time of this writing)
you can send out a direct mail piece that
includes your full marketing message.
This means you can reach 100 target
prospects for only $34. Comparatively
speaking, that’s a bargain!
#7: It gets one-on-one attention
FAC
T:
B et
ter h
ighw
ay f
uel
effc
ie
2011
nc y
then
Chevr
olet
equino
x eve
CR-V
, Rav
4 or Escape Hybird
nt
STArTi
ng AT
$
25,44
0
+freight
rates
as
1.9 % low as
or paym
ents start
ing at
$159
Bi-weekl
y
+ freig
ht & taxe
s. $0
Dow
n
For You…
For t
he F
utu
Come see t
re
he new
buil
din
h 25
g!
Friday
Marc
&
9-6
pm, Satu26, 20
11
rday 9
- 5 pm
Book
your
murray
test
che
Visit
drive
173179
3
Name
Ad
City, Prodress
v PC
ode
toda
y!
vbrand
1500
on.com
(204) Richmon
728-013 d Ave.,
0 Toll Brandon,
MB
Free
1-888-99
9-41
One of the best things about direct mail
is that it gets one-on-one attention from
your target prospect. Direct mail is opened one
piece at a time and read one piece at a time. It gives you the
best chance of catching your prospect’s attention and keeping
it for a period of time.
Phone
11
#8: It’s something you can touch and feel – it hangs
around
Direct mail is something that you can hold in your hand. It’s
not made of electrons that can be deleted with the twitch of
a finger. It’s not a radio frequency signal that is here and then
gone a moment later. It is physical. It is something that can
hang around for a period of time. It has “lingering” marketing
effects.
All these reasons direct mail a very powerful marketing
medium that, if done right, can have a very high return
on your marketing dollar.
Leech Printing is please to introduce
Brittinee Long to our sales team.
Brittinee is available to assist you with your
next printing and graphic communications
project. Give her a call at 728-3037.
Brittinee Long
Sales Representative
blong@leechprint.com
Visit our website
www.leechprint.com
Visit us on
Facebook
P rairiePScenic
ortraits
Calendar
Leech Letter
Home Games
Keystone Centre
October 1 vs Saskatoon
October 7 vs Prince George
October 28 vs Moose Jaw
October 29 vs Edmonton
November 04 vs Calgary
November 05 vs Medicine Hat
November 11 vs Swift Current
November 12 vs Prince Albert
November 18 vs Medicine Hat
November 22 vs Calgary
November 25 vs Moose Jaw
November 30 vs Vancouver
2012
Featuring photographs by Linda Boys
A terrific new imprintable calendar that will keep
your company’s name and contact information on
the top of your customer’s minds year round!
P rairie
P ortraits
S u n day
m o n day
NovemBer
2011
s m t w
t f s
1 2 3 4
5
6 7 8 9
10 11 12
13 14 15 16
17 18 19
20 21 22 23
24 25 26
27 28 29 30
2012
t u e S day
JaNuary 2011
s m t w
t f s
1 2 3 4
5 6 7
8 9 10 11
12 13 14
15 16 17 18
19 20 21
22 23 24 25
26 27 28
29 30 31
w e d n e S day
ar
Scenic Calend
2
3
Your Company
9
16
23
30
10
17
24
4
t h u r S day
5
f r i day
re
Information He
11
18
6
12
13
19
25
20
26
27
31
December 2012
Christmas Day
S at u r day
1
7
14
21
28
8
15
22
29
Boxing Day
Featuring twelve beautiful full colour photos by
naturalist Linda Boys of Western Canada’s landscape
and points of interest, this calendar is sure to
become a favourite among your valued clientele.
Your company name, logo and contact information
will be prominently imprinted in black on the tail of
the calendar, which is always visible and handy when
they want to reach you.
To place an order for your 2012 scenic calendars, contact Leech Printing today!
October 20–22 Wheat City Stampede MRCA
Finals
Keystone Centre
October 22–23 Brandon’s Big One Craft Sale
Keystone Centre
Business Cards
250 for
Great Personal Service
• Business Cards
• Design Services
• Wedding INvitations
• Banners
a n d m u ch
m o re!
www.quick-print.ca
November 11
Remembrance Day Service
Keystone Centre
November 12
United Way Big Garage Sale
Keystone Centre
November 21–24 AMM Conference
Keystone Centre
November 24–27
Mecca Productions: Annie
WMCA
$
29 plus taxes
some restrictions apply
Add a coating
for $12.50 per 250
Make your cards
really pop
s
a
m
t
is
r
h
C
r
fo
y
d
a
e
r
e
B
Order your Christmas stationery today:
• Christmas Cards • Letterheads • Calendars
Call us for samples!
Wishing yo
u a warm
and fuzzy
Christmas
from Purina
& Best We
st Pet Foods
NOW LOCATED UNDER ONE ROOF
601 Braecrest Drive
Brandon, MB • R7C 1B1
Phone: (204) 728-3037
Fax:
(204) 727-3338
Toll-free: (888) 756-4433
E-mail: info@leechprint.com
601 Braecrest Drive
Brandon, MB • R7C 1B1
Phone: (204) 571-4500
Fax:
(204) 727-2310
E-mail: info@inmediagroup.com
Web: www.inmediagroup.com