Do you have an exciting idea for
a new
or
?
Will it attract overseas tourists to Ireland?
We want to hear from you!
WHY ARE FESTIVALS SO IMPORTANT TO IRELAND’S TOURISM INDUSTRY?
They provide opportunities to showcase culture, people and places, and
enhance the visitor’s experience of Ireland
They improve the distribution of tourism revenue around the country
They are a great way to meet the locals
They can encourage visitors to come at different times of the year
They are fun!
We’re looking for
innovative and
imaginative ideas that
have the potential to
become part of Ireland’s
exciting festivals and
events calendar. We
want vibrant festivals
and events that will
attract overseas
visitors to Ireland!
8 million overseas
tourists in 2015
Want to submit your Idea?
TELL US HOW YOUR IDEA:
DOW NL OAD AND C OM P L E T E T H E S H O R T I DE A F O RM
Is new or innovative/imaginative
Submit the Idea Form to
Will appeal to overseas visitors and
motivate them to travel here
by 12.00pm on Tuesday 7th June 2016
Could take place off-season
(i.e. outside of the summer months)
myfestivalidea@failteireland.ie
Handwritten or hard copies of documents will not be accepted.
What happens after you
submit your form?
We’ll compile a shortlist of the ideas with the best potential
Will promote the brand messages for
Ireland’s Ancient East, Wild Atlantic
Way or Dublin
for Irish tourism. Ideas on the shortlist will be asked to
submit additional information and to make a presentation to
Fáilte Ireland. Following this a number of successful ideas will
be chosen to continue their journey with us and avail of the
supports offered.
What will successful Ideas get?
Support to Explore Your Idea: Successful ideas
will receive support from Fáilte Ireland (typically
€5k-€10k) to explore the viability of the idea, and its
potential to become a reality. The award can be put
towards feasibility studies, research, learning journeys
and accessing expert advice. Fáilte Ireland will work
with you to determine the supports you need and
based on this we will either commission the expertise
you require or provide funding directly to you.
Will appeal to target visitor segments
FURTH E R I NFOR M ATION HER E
Has opportunities for participative
elements
Will use digital/technology effectively
Industry Expertise: Supports will be offered from
within Fáilte Ireland and from external experts to
further develop your idea.
What do you need to deliver?
At the end of the journey you will produce a report scoping
out your idea, outlining the steps taken and your conclusions
about the viability of your idea. You’ll also be required to
make a presentation on your report to a specially selected
panel of industry experts.
Got questions?
See the next pages for answers to any questions you have.
Got Questions?
We’ve tried to answer as many questions as we can below, but if you have any more queries
please email myfestivalidea@failteireland.ie and we’ll get back to you as soon as we can.
WHO CAN APPLY?
Anyone! We are looking for people with innovative and imaginative ideas for a festival
or participative event that can help bring overseas tourists to Ireland.
DOES THE PROPOSED FESTIVAL/EVENT
HAVE TO ATTRACT OVERSEAS TOURISTS?
Yes. Fáilte Ireland is the National Tourism Development Authority of Ireland, our role is
to support and help the industry to meet the challenges facing the entire global tourism
market and to sustain, or increase, the level of activity in the sector.
HOW MUCH INFORMATION DO I HAVE TO
PROVIDE?
The idea form is your opportunity to impress!
Although it is a short document tell us as much as you can about your idea.
Ideally yes. Based on extensive consumer and market research Fáilte Ireland has identified
three key geographic areas that stand out in the international marketplace.
SHOULD MY IDEA TIE IN WITH THE WILD
ATLANTIC WAY, IRELAND’S ANCIENT EAST
OR DUBLIN?
Click logos for more information.
A participative event is one that people can sign up for and take part in.
WHAT DOES ‘PARTICIPATIVE EVENT’ MEAN ?
DO I HAVE TO HAVE A PROVEN TRACK
RECORD IN EVENT OR FESTIVAL
MANAGEMENT OR TOURISM RELATED
ACTIVITIES?
For example triathlons and marathons are participative events. A sporting event where you
are only asking people to come along as spectators does not count as participative.
No, at this point we are just looking for ideas so no track record is necessary.
We’ll review your idea. Then a short list of the ideas with the best potential for tourism
will be compiled.
WHAT HAPPENS AFTER I SUBMIT MY BIG IDEA?
Projects on the short list will then be asked to submit additional information about the
idea and to come in and meet with us.
From the short list a number of winning ideas will be selected.
We will give you support up to the value of €5k-€10k to help you explore and develop
your idea. This can be used towards feasibility studies, research and learning journeys.
IF MY IDEA IS SELECTED WHAT SUPPORTS
WILL I RECEIVE?
You will benefit from the support and expertise of Fáilte Ireland and industry experts.
Fáilte Ireland will work with you on the delivery of supports, so the funding might be
paid directly to you or we might commission the expertise for you. A timeframe for the
research will be agreed with you.
Most of our visitors come from
Britain, USA, France and Germany
WHAT HAPPENS AFTER I RECEIVE FUNDING?
WHAT HAPPENS IF MY RESEARCH SHOWS
THAT MY IDEA IS NOT SUCH A GREAT IDEA
AFTER ALL?
IF I RECEIVE FUNDING, WILL FÁILTE IRELAND
GIVE ME MORE MONEY TO STAGE MY
EVENT?
You’ll have to produce a final report scoping out your idea in detail. A meeting will be
scheduled at which you’ll present your report and conclusions.
If you receive funding to research/develop your idea and discover it’s not such a great
idea after all – that’s ok. We understand that there is risk involved.
However, you will still need to complete a report and make a presentation to Fáilte
Ireland to share your learnings from the process.
No. This fund is purely for ideas.
New festivals and participative events and events require income from a number of sources
to get it off the ground.
IF MY IDEA IS VIABLE HOW WILL I GET
FUNDING?
If your idea has the potential to become a reality it will be up to you to source the
funding and sponsorship required to make it happen.
Fáilte Ireland may be able to provide some level of grant aid through our normal festival
and participative event funding channels. We run an annual competitive Regional and
National Programme which provide funding for festivals and participative events.
See www.failteireland.ie/festivals for more info on these programmes.
IF I AM AN EXISTING FESTIVAL/
PARTICIPATIVE EVENT CAN I APPLY?
Only if you are proposing an entirely new festival/participative event.
This fund is not a top up to funding you may already receive.
IS THERE AN APPEALS PROCESS?
No. Fáilte Ireland’s decision will be final.
WHAT ARE THE OPENING AND CLOSING
DATES?
The opening date is 12.00pm on Monday 16th May 2016.
The closing date is 12.00pm on Tuesday 7th June 2016.
Canvassing will disqualify.
WHEN WILL I HEAR BACK FROM
FÁILTE IRELAND?
We will notify of you of the outcome of your submission as soon as possible
but depending on the volume of submissions received this may take some time.
HAVE MORE QUESTIONS?
Send any queries to
myfestivalidea@failteireland.ie
We are running a live webinar in May which will give you an
opportunity to ask further questions
Visit www.failteireland.ie/myfestivalidea for more info.
The Small Print
About Fáilte Ireland
This fund is a competitive process. Only ideas that are based in the
Republic of Ireland may apply. There is no guarantee of funding for
proposals submitted. The fund is limited and applications will be
evaluated on a competitive basis.
Fáilte Ireland is the National Tourism Development Authority of
Ireland. Our role is to support and help the industry to meet the
challenges facing the entire global tourism market and to sustain, or
increase, the level of activity in the sector. Our emphasis is on strategic
partnership, with all the interests in Irish tourism at national, regional
and local levels working together towards a common goal. Read more
about what we do at www.failteireland.ie
With this fund, Fáilte Ireland is seeking to support the research element
behind a new festival/participative event. Fáilte Ireland
is not offering funding for the festival/participative event itself.
Fáilte Ireland acknowledges its statutory duty of confidentiality to
the applicant in respect of all information received in regard to the
proposed festival/participative event and undertakes not to disclose
such information without prior written consent from the applicant or
as required by law.
However, Fáilte Ireland shall in no way be prohibited from providing
funding or other services to any other party in relation to the independent
development or the running of a festival/participative event competitive
with or similar to the proposed festival/participative event.