Building Experiences to Maximise Sales Training
Pre-qualification questionnaire
Personal Information
Name
Business Name
Contact Numbers
Landline
Email address
Job Title
Mobile
Business Information
Please indicate your business breakdown for 2014
International (%)
Domestic (%)
What are your top performing domestic segments? (e.g. Families, +55s)
Top performing segments in the
domestic market
% of overall business
What are your top performing international markets? (e.g. France, US)
Top performing International
Markets
% of overall business
What are your main products/services that are most popular with overseas
markets?
What are your main products/services that are most popular with domestic
markets?
What products/services would you like to market better (both domestic and
overseas)?
What are your Unique Selling Propositions that attract customers, compared to
your competitors?
Online Selling
What efforts are you currently making to target markets online?
If you have an online booking system, what % of your sales comes from online
channels? (Including your own site)
Do you have an existing Digital Marketing Strategy?
Yes

No

Does it include specific target markets?
Yes

No

Which of the following are you currently utilising
as part of your digital strategy?
Website
Non Responsive site
Non Responsive site
Mobile site
App for IOS or Android
Social Media
Facebook
Instagram
Twitter
Google / Bing etc.
SEO
PPC
Map
Analytics
Revenue / Demand management
Booking.com
Expedia
Sabre - Lastminute
GDS
Bookassist
Metasearch
Yes
No
Don’t Know
Offline Selling
Do you currently work with any partners targeting international business? (DMC,
Fáilte Ireland, other attractions etc. If so, please list:
Additional Information
Have you previously attended any Fáilte Ireland sales training programme?
Yes
No


If yes, please state name of programme and year attended:
In the box below, please briefly outline your main objective as related to
growing international sales:
In 200 words describe the main sales challenges you currently face in
maximising sales?