Success Stories
“ It has a world-class airport located
at the centre of Asia. I can’t think
of a better and safer location than
Hong Kong.”
Alex Tak Chan, President
AOC Ltd
AOC’s Regional Headquarters Delivers
Service Excellence and Community Care
AOC Ltd has found Hong Kong’s central location, talent, free port status and strong
China backing the most favourable conditions to expand its network and logistics
business regionally and nationally
With over 30 years of experience in the US to China logistics
business, California-based company AOC established its first
Asian branch in Hong Kong in 2010. In the same year, AOC Ltd
expanded into the Mainland market in cooperation with AOC
China Ltd and established a subsidiary in Shanghai, aiming
to develop both coastal and continental cities as future bases.
The office in Hong Kong has quickly grown into a 50-strong
regional headquarters providing supply chain solutions with a
specialisation in time-sensitive products.
“Hong Kong still remains a strategic entrepôt for import/ export to
Mainland China and the rest of Asia,” Alex Tak Chan, President, AOC
Ltd, said. “It is always my first destination whenever I fly back from
the US. It has a world-class airport located at the centre of Asia. I can’t
think of a better and safer location than Hong Kong.”
Regional Headquarters
Chan said AOC’s Hong Kong office serves as a regional
headquarters that looks after marketing, research and
operations in Mainland China, India and southeast Asia. Its
proximity to Mainland China, one of the world’s most important
economic engines, makes it an ideal gateway to this huge market.
“I believe Hong Kong will continue to be an important bridge
between Mainland China and the world,” he said.
What characterises a regional headquarters is also the availability
of a huge talent pool across different business disciplines,
according to Chan, and he is satisfied with the talent he found in
Hong Kong. “Hong Kong people are more hardworking, efficient
and professional than many in the US,” he added.
People-oriented Management
Adopting a people-oriented management approach, AOC
encourages its sales staff to deepen their sector-specific
knowledge by sponsoring their external training courses in
areas such as wine and dangerous goods. This approach enables
the provision of professional and well-targeted solutions to the
company’s clients. “To differentiate ourselves from competitors,
our sales staff are well-equipped with the knowledge they need
to serve their clients from specific industries. Some of them have
received licenses for proper handling of goods,” Chan said.
Chan said the company is also implementing a number of
corporate social responsibility (CSR) initiatives, for example,
inviting local university students to design eye-catching cartoon
wraps for four of the company’s long trucks, and providing
logistics training workshops to local universities or vocational
training schools. In addition, the company encourages its staff to
actively engage in community service.
Reaching Out to New Clients
Chan found InvestHK’s services very useful as they met new
clients through the joint sector receptions, especially new
clients from the wine sector. “We also made use of InvestHK’s
client profiles that come along with the newsletter to reach out
to new customers in Hong Kong,” he added.
AOC Ltd
• Regional headquarters of US-based AOC Freight Corporation established in 1978
• The group has grown into an organisation of over 200
staff members
• Responsible for managing two companies in Shenzhen
and Shanghai, as well as marketing promotions, research
and business operations in Mainland China, India and
southeast Asian markets
• The first logistics company in Hong Kong to introduce the
innovative video surveillance service inside every truck
to monitor goods conditions
• Clients include PCCW, Dickson Group, Henkel and SaSa
Cosmetics etc
www.aochk.com
investhk.gov.hk
Original date of publication: July 2012
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